Meet Valentina Ferrada Aguilar, a ceramic artist, jewelry designer, and founder of Chercán Project. Valentina is originally from Santiago, Chile, but recently relocated to Washington, DC. She is deeply passionate about creating and teaching and finds daily inspiration in nature’s resiliency and beauty.
Valentina’s path to becoming a ceramic artist and jewelry designer was anything but typical. She studied journalism for three years but felt something was lacking, so she quit journalism and took up the arts.
Her first ceramics course under the industrial design program she enrolled in did not go so well. In her own words, “I failed it.” So what did she do? She registered for a second course, and through this course met a professor and mentor in one who taught her everything she knows. But, maybe more importantly, according to Valentina, “He really inspired me to do what I love.”
Ceramics flourished from hobby to business as she began experimenting with making smaller ceramic pieces using her father’s old (and very small) kiln. A classmate asked her if she could create some ceramic jewelry, and well, the rest is history. In Valentina’s mind, all these pieces came together at exactly the right time—access to the kiln, a great mentor, and an interested “client.”
Valentina launched Chercán Project as part of her thesis in 2018. In Spanish, chercán means wren, and Valentina tells the story of a small wren she once observed, working day in and day out to make a nest for her eggs. One day, the nest was destroyed, but that did not stop this wren. She went right back to work, building a new nest.
"That wren and his story resonated a lot with me because that's exactly how I felt when my mom died a few years ago. I felt like I lost everything, but I got back up for her. Everything that inspires me is also from my mother. For what I saw in me reflected in this resilient wren. It’s beautiful.”
Valentina sees herself in the story of the wren and tries to capture the same resilience in each piece that she designs for the collection. Take her tulip earrings, for example. The tulip comes up each spring after enduring a long, cold winter. It’s resilient. (Fun fact: Valentina’s favorite flowers are tulips, and she had a tulip bouquet at her wedding. You can read more about the earrings here.)
The collection also includes sun and moon earrings, representing the resiliency of our universe. According to Valentina, “I am very struck by the fact that everything in our universe is perfectly and calculatedly designed, and everything has a balance, and these earrings represent that, the balance, day and night, Yin and Yang, light and darkness, etc.”
The entirety of her art is in fact a tribute to resilience. As Valentina notes, it takes a lot of practice to make such small pieces. A lot of fails too. “Fail to fail to fail to succeed.” At the start, Valentina would make 100 earrings to achieve 20 perfect earrings. It was that powerful mix of frustrating and rewarding.
"Ceramics itself is so unpredictable. You have the paint, and the glaze, but you can’t see how it is going to look until it comes out of the kiln. You have to cross your fingers and say, ‘See you in two days!’”
“I never thought that I’d end up at this point in the project. I always had this feeling that I wanted to create my own business, never thought it would be so soon. I also thought it would be easier. I love it though. I can create my own stuff, and I love it when people see my artwork and they get excited about it, or they can relate to it. I think it’s the most beautiful thing when you give jewelry, and they feel pretty and happy.”
So where does Valentine see herself in the future? She would love to have her work featured in a museum. She would also love to stay in DC a while and watch her business grow up. If (or when) she goes back to Chile, she would like to teach and one day establish a community arts workshop like the Capitol Hil Arts Workshop (CHAW) on Captial Hill. In her own words, “I’d love to create my own Chilean CHAW. Inspire people of all ages to be artists and help them incorporate the arts into their lives.”