Give the gift small icon
Give the gift of Artifcts!
HELLO!
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close
This Mother’s Day, get to
know each other a bit better,
with Artifcts.
Take 25% off your Artifcts gift membership
purchases with code MomLove25
Purchase a gift now!
Offer expires 11:59pm EDT May 10, 2026.
Take 25% off and give the mom in your life the gift that means as much as her! Buy now ->

What I’ve Learned In 400 Artifcts

Ellen Goodwin, Artifcts
April 30, 2025

Truth is Stranger Than Fiction

During a virtual webinar of #longevitech (meaning, longevity technology) thought leaders in the early days of Artifcts, I was invited to present Artifcts to the group. As always, talking about Artifcts brings out stories and connection, breaking down barriers in a group of strangers as we all recognize that emotional pull to the objects we’ve collected over the course of our lives.

At the end of this particular event, one of the participants asked me for a follow up call. I would casually describe this person as a “highflyer” for their frequent appearances on the conference circuit as well as in mainstream print and broadcast media.

I was delighted. I thought perhaps they were interested in helping Artifcts break into the media spotlight, a huge challenge for a startup. 

No, it turns out that they had a different objective, an objective to reshape our vision for Artifcts.

“You have built a brilliant product that focuses on a critical gap no one else is addressing and will be hard pressed to address with the integrity and thoughtfulness that you have done. But you talk about it all wrong.”

That was one hell of a way to start the conversation. They continued:

“Never again tell that story about the first Artifct ever created. It diminishes and confuses the value of what you created.” 

The Story of the First Artifct

When we were first building Artifcts, we invited a small group of trusted allies and friends to try us out. They were our beta group.

The beta member who created the first Artifct gave us a shock. He Artifcted a living, breathing cat: Princesa. He and his wife had adopted Princesa off the streets of Sao Paolo, Brazil, and now she enjoys total reign inside their new home back in the United States.

“While we chatted with [her fosters], she walked off to explore. After about 15 minutes we went looking for her and found her lying in a sunbeam, asleep in our home office. We decided that she had chosen to adopt us,” recalled Charles in his Artifct.

Never had we imagined that living creatures, human or otherwise, would be Artifcted. We were focused on solving our original problem: the inanimate ‘stuff’ in our homes and what its value is to us.

Princesa the Artifct, however, lines up beautifully with Artifcts and why we took out that second 'a' in “artifacts.” We are redefining artifacts from conventional objects of absolute financial and/or historical value that may belong in museums to items of meaning and value to you. In this process, yes, we can easily Artifct items of financial value, collectibles, fine art, and more, but we can also capture the ordinary and sentimental items that represent important pieces of our life stories, our legacy.

Princesa is a story of compassion and warmth and speaks volumes about the person who created the Artifct in her honor. We like to think of her as the Arti Cat.

What Do I Personally Artifct?

True enough, no cat Artifcts for me. I would say that I Artifct the 'stuff' that I care most about, truly has a great story, or I want to be sure stands out from the rest of my 'stuff' for my family so they know what it means to me. My Artifcts are a roadmap for my loved ones.

My top 5 Artifcts categories: 

I smiled when I looked to see what my top 5 categories were, because there are no surprises here. I cherish moments, invest a lot of time and energy decorating our home, and am certainly a lover of books (especially REAL books, not digital). My top 5 Artifcts categories are:

      1. Life moments, with “photographs” and “life’s firsts” my most popular topics 
      2. Home, which is dominated by recipes and holiday ‘stuff’ 
      3. Art, with kid art far and away the top subcategory I’ve used 
      4. Textiles, and here apparel was my top subcategory. I said, “Really?” Sure enough, hats, t-shirts, Halloween costumes and more are all represented.
      5. Books and other print media, with a fair balance between fiction and non-fiction and a dash of signed editions, too.

My top 5 Artifcts tags: 

Since you can create custom tags and add as many as you want to each Artifct, tags are both practical for easy sorting and personalized reflections of why things you Artifct are important to you. My top 5 Artifcts tags are:

      1. #Violet, my daughter. Enough said. 
      2. #ArtifctsVideo, but rarely do I record a video to tell a story. Instead, I am almost always adding a video from my phone that I recorded at an event—family gathering, concert, swim meet, etc.—that relates to the Artifcted story. 
      3. #WorkLife, because it’s good to see how far you’ve come, what you’ve done, easily share that with others, and lessen the burden of keeping all those mementos. I don’t even have an office to display them in! 
      4. #Decor, as I mentioned, I put a lot of energy and thought into our home with authentic personally meaningful items to make it warm, inviting, and comfortable. 
      5. #Christmas, because no matter your religion, it’s a time of year when people are a little bit kinder, have an excuse to be a bit merrier, and we take a breath to enjoy more time together.

My 5 favorite Artifcts: 

Favorite is probably relative to my mood. But the ones that pop first to mind as I write this article are these:

      1. Aquamarine Ring. I have no heirloom jewelry to pass down to my daughter, so through a bit of adventure, I bought a ring to pass down to her one day. I Artifcted the crazy story of my trip to Brazil and included the receipt and appraisal in the Artifct, too.
      2. Coqui frog. On a trip with my co-founder Heather and her daugthter, hiking in the rain forest of Puerto Rico, my daughter picked up a whisteling coqui frog keychain. The Artifct includes a video proving that she had learned how to whistle just like the frog.
      3. Ice Skating in Russia. Russia was never a country I imagined visiting once, nevermind half a dozen times. So finding myself ice skating there was surreal. One of my colleagues even captured a video of me on the ice, my Wisconsin roots serving me well.
      4. Muriel the Welder. My great-aunt didn't think people were interested in her stories. She was 97 years old when I flew to Arizona to Artifct with her and I learned she was a Rosie the Riveter during World War II. Such a powerful combination of personal, family, and world history in one little Artifct of a photo of her welding, the goggles she wore, and a video of her telling me all about it. 
      5. Petra 2023. I wish everyone could visit each of the Wonders of the World. Petra was worth the 12+ hour bus ride, and then some. I'll never forget it.

Interesting aside: As I wrote about those favorite five, I realized there are two themes among those Artifcts. First, every one of them is tied to travel. And second, all but one includes a video. I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct.

I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct. - Ellen Goodwin, co-founder, Artifcts

What I've Learned in 400 Artifcts

Why I am sharing all this with you?

Earlier this year I passed an arbitrary threshold of 400 personal Artifcts. My 400th Artifct was a special Christmas present from my daughter: the vinyl version of Adele 21, “I remember you playing this album in the car when I was little,” she said, as I unwrapped it Christmas morning. 

In full disclosure, I never expected to have so many Artifcts. Like my critic who told me to never again speak of Princesa if I wanted insurance companies, financial planners, and estate attorneys to take me seriously, I had a narrow “let’s get started somewhere” vision of Artifcts. To me, Artifcts was first and foremost about capturing items of significant financial value or that were family heirlooms. And I don’t have many of either.

But Artifcting is as much a stress release and therapeutic benefit to me now as anything else. I love that I’ve captured these great moments in my life AND digitally organized it all for myself and my loved ones in case I get hit by a bus, so to speak. It’s connection, peace of mind, and a creative outlet.

Looking inside my Artifcts collection, several life themes emerge:

      • I’m reconnecting with people through my Artifcts. Sometimes I’ll go months even years without talking with someone. We’re both busy, geography has divided us, life has happened, but that has not diminished their importance to me. Sometimes I no sooner create an Artifct than realize I must share it with So-And-So, they’ll love the memory, they’ll laugh, they’ll feel better. I’m not demanding any time from them either. I can share it, and they’ll see it when they see it, like a surprise gift in the waiting.
      • Maybe I am funny. Lately, other professionals in my sphere keep remarking that I’m funny. Come to think of it, even at the car dealership last week, the guy who insisted on calling me “young lady” (really, I’m not young), also said I was funny. But as a kid, I’m not sure my family ever thought I was funny. Now when I re-read Artifcts I’ve created, I realize I tend to tell stories as they are, no holding back any of the color, and they are funny. Sometimes it’s more like “you have to laugh or cry” but funny all the same.
      • Appreciation for life. I’m far from perfect; I make mistakes and try to learn quickly from them. I hit roadblocks like cancer. I come through it all seeing so clearly what a great life I’ve had. Maybe a bit predictable and boring according to some, but I love my family, community, amazing people I’ve met, and world travels and petite road trips. I’ll take it all with gratitude. 

I challenge you all to take a look at your Artifcts collection as it grows and see what themes emerge. 

_______________

Artifcting has so many benefits in life. Which of those benefits are most important to you is personal. And you may discover, like I did, that the benefit you care about most changes over time, too.

As always, we love to hear your stories and hope you’ll write to us (Editor@Artifcts.com) to share what Artifcts and the act of Artifcting means to you. We’d love to share with the broader Arti Community in future editions of ARTIcles by Artifcts.

Happy Artifcting!

###

© 2025 Artifcts, Inc. All Rights Reserved.

Share With Friends
6 likes
What's New at Artifcts
What Should You Do with Old Trophies?

Dusty shelves. Packed boxes. Maybe even a forgotten bin in the attic. Old trophies have a way of quietly accumulating over the years. We keep them because they are symbols of effort, achievement, teamwork, and growth. And yet, when it comes time to declutter, they can leave you wondering: Do I keep them? Toss them? Hide them away?

If that sounds familiar, you’re not alone. At Artifcts, we often say: it’s not about the object, it’s about the meaning. And trophies? They’re packed with meaning.

Let’s explore how to thoughtfully decide what to do with them—without losing what matters most.

Why Trophies Are So Hard to Let Go

Unlike everyday clutter, trophies represent moments when you showed up, pushed yourself, and were recognized. Whether it was a childhood soccer season, a debate championship, or a workplace milestone, each trophy holds a story.

But here’s the catch: over time, the object stays… while the story fades.

We’ve seen this happen with photos and albums, too. One generation later, people often can’t identify the faces or remember the context. The same is true for trophies. Without context, they risk becoming anonymous objects—metal, plastic, and wood with no voice, no story, no memory.

 

So before you decide what to do with them, start with this mindset shift: Your goal is not to preserve every trophy. Your goal is to preserve the meaning behind the ones that matter.

Step 1: Curate—You Don’t Need Them All

Take a deep breath: you do not need to keep every single trophy. In fact, trying to keep everything often leads to overwhelm and inaction. A more effective approach? Curate.

Choose a handful that truly represent:

  • A first (first win, first season, first breakthrough)
  • A peak moment (championship, personal best)
  • A meaningful memory (team, coach, or experience that shaped you)

Think of it like editing a photo collection—you’re keeping the highlights, not the duplicates or blurry extras. 

Step 2: Capture the Story Before It’s Lost

Here’s where the magic happens. A trophy without a story is just an object. But a trophy with a story becomes a lasting legacy. Ask yourself (or your family member, if they’re the one who earned it):

  • What was happening in your life at that time?
  • Why did this achievement matter to you?
  • Who was involved? Teammates, coaches, friends?
  • What did you learn from the experience?

Even a few sentences can bring a trophy back to life. At Artifcts, we call this adding context—and it’s the difference between something being forgotten and something being cherished.

 

Step 3: Decide What Stays (and What Goes)

Once you’ve curated and captured the stories, it becomes much easier to decide what to physically keep. Here are some options to help you along the way:

1. Keep a Select Few
Display the most meaningful trophies where they can spark conversation and reflection—not gather dust. Consider incorporating one as a bookend on a bookcase.

2. Artifct and Let Go
Take photos of the trophies you’re ready to part with and pair them with their stories. Our App makes it super easy to snap a photo, record a story, and share with family. This way, you keep the memory without the physical bulk.

3. Repurpose Creatively
Remove engraved plates and incorporate them into a shadow box or memory display. Alternatively, think about ways you can regift them, creating new memories and stories. 

One of our members shared with us that they hosted a family Olympics last summer, and gave out old trophies for the winners! Fastest swimmer, most excellent hula-hooper, champion of the ice cream eating contest. He said, “not only did I get rid of all the kids old trophies, we made new memories in the process.” That sounds like a win-win to us!

4. Donate or Recycle
Some organizations, schools, or clubs can reuse old trophies by replacing nameplates. You may be able give the trophy a second life—and someone else a moment of pride. Check with local schools, libraries, recreation centers, and Boys and Girls clubs. 

Step 4: Share the Stories

Stories are meant to be shared, not stored away. When you document and share the meaning behind a trophy, something powerful happens: others begin to see its value. We’ve seen time and again that once a story is known, an item that “no one wanted” suddenly becomes meaningful to someone else.

 

Maybe your child never realized how much that award meant to you. Maybe a grandchild will see themselves in your story of perseverance. Objects connect generations—but stories make that connection stick. With Artifcts, you can easily (and privately) share the stories with loved with a single click. 

A Final Thought: It Was Never About the Trophy

At the end of the day, the trophy itself was never the point. It was about:

  • The early mornings and late practices
  • The wins and the losses
  • The people who supported you
  • The person you became along the way

The trophy is just a symbol. The story is the legacy.

The trophy is just a symbol. The story is the legacy.

So whether you keep one, ten, or none at all, make sure you hold onto what truly matters.

And if you can, Artifct it—so those stories live on, ready to be discovered, shared, and remembered for generations to come.

###

Looking for more downsizing tips? You might also enjoy reading these related ARTIcles:

What Should You Do with Old Photo Albums? 

What Should You Do with Old Scrapbooks?

How Swedish Death Cleaning Helps You During a Move

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
What Will Your Family Remember? A Modern Family Archive for the Modern Family

In her recent New York Magazine article titled "What Are We Doing About Our Family Archives?" Kathryn Jezer-Morton raises a question many of us quietly avoid: what are we doing with our family stories, memories, keepsakes, and more?  

It’s the kind of question that quietly follows you into the attic, into the basement, into the moments when you open an old box and find yourself holding something that once meant everything to someone you love. A photograph with no names on the back. A recipe written in a familiar hand. A watch, a letter, a ticket stub—objects that feel heavy not because of what they are, but because of what they carry. 

Most of us don’t think of ourselves as archivists. And yet, in some ways, we all are. 

A body of research shows that family archives—photos, letters, heirlooms, even everyday objects—play a powerful role in how families understand themselves and pass meaning across generations. 

But here’s the challenge: most family archives are fragmented, overwhelming, and at risk of being lost. That’s where Artifcts offers a refreshingly modern approach. 

Your Family Archive, Reimagined 

Family archives are rarely neat or complete. They’re scattered across shelves and drawers, split between relatives, tucked into albums or forgotten in envelopes. And even when we hold onto the objects, the stories behind them begin to soften, blur, and eventually disappear. 

You might know what something is—but not why it mattered. That’s the quiet loss that happens over time. 

Artifcts offers a different way forward. Not by asking you to hold onto more things, but by helping you hold onto what matters most: the stories, the context, the meaning. 

Turning Moments Into Memories That Last 

Using Artifcts feels less like archiving and more like remembering—intentionally. 

When you create an Artifct, you’re not just cataloging an item. You’re pausing long enough to ask: Why is this part of my story? And then you answer it, in your own words, in your own voice. 

It might be an old photograph—one you’ve seen a hundred times but never really documented. You upload it, and suddenly you’re recalling the beach, the summer heat, the way your brother always stood just out of frame until someone insisted he joined. Maybe you don’t know everyone in the picture, but you know enough. And that’s enough to begin. 

Or maybe it’s a recipe. Not just ingredients and steps, but a ritual. The way the kitchen smelled. The way no one was allowed to sit down until everything was “just right.” You write it down, and then you add something more—a short video, perhaps, of someone in your family making it. Or an audio recording of you explaining why it matters. And don’t forget those “unwritten rules,” Grandma never did. Extra cinnamon, yes please! 

 

And just like that, something ordinary becomes something lasting. 

Hearing the Past, Seeing the People 

There is something powerful about hearing a voice again; seeing someone’s gestures, their expressions, the way they tell a story only they could tell. Artifcts allows you to add audio and video to your memories, and this changes everything. 

A written story is meaningful—but a spoken one feels alive. 

A written story is meaningful—but a spoken one feels alive. 

Imagine a future grandchild not only reading about a family tradition, but hearing it described in your voice. Seeing the way you smiled when you talked about it. That’s not just preservation. That’s a connection across time. 

Watching Your Story Unfold 

As you begin to add Artifcts, something unexpected happens. The moments start to connect. 

With our Artifcts Timeline feature, your memories are automatically arranged across years, decades, even generations. What once felt like isolated pieces becomes something more like a story unfolding. 

You begin to see patterns. Traditions that repeat. Moves, milestones, turning points. You see how one moment led to another, how a family becomes over time. Your kids and grandkids can see what made you “you.” And the entire family can better understand what matters most to you by the very fact of what you chose to Artifct.  

With Artifcts Timelines, your family archive is no longer just a collection. It’s a narrative pieced together by you over time. 

Letting Go Without Losing Anything 

If you’ve read this far and you’re dreading ending up with a basement full of everyone else’s stuff, fear not. One of the hardest parts of being the keeper of family history is the weight of it all—the responsibility, the volume, the feeling that letting go of something might mean losing it forever.  

Artifcts makes it possible to preserve the meaning of an item even if you decide not to keep the item itself. You can document it fully—its story, its significance, its place in your family—and then choose to pass it on, donate it, or simply let it go. 

What remains is what mattered all along. Not the object, but the memory it carried. 

A Living Archive, Not A Finished One 

Your family archive isn’t something you complete. It’s something you will continue. It grows as you remember more, as you ask questions, as you take the time to capture what might otherwise slip away. It becomes a shared space where stories live—not just for you, but for everyone who comes after you. 

And maybe that’s the real answer to the question Kathryn Jezer-Morton asked. 

We don’t need perfect archives. We don’t need everything organized and complete. We just need to begin. One photo. One recipe. One piece of jewelry. One story. 

Because in the end, it’s not the things we pass down that define us. It’s the meaning we choose to remember—and the care we take to make sure it isn’t forgotten. 

###

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
Eco-Decluttering Made Easy: How to Clear Your Space Without Creating Waste

Today is Earth Day—a perfect moment to take a fresh look at the way we live with our stuff. In honor of Earth Day, we’re tackling eco-decluttering, a thoughtful approach to clearing your space that’s as kind to the planet as it is to your peace of mind. Because decluttering shouldn’t just make your home feel lighter—it should reduce waste, extend the life of everyday items, and help build a more sustainable future.

Decluttering used to come with a nagging question: Where does all this stuff actually go? If your answer has ever been “uh… the trash,” you’re not alone. A 2024 Talker Research report found that although 77% of respondants claim to make efforts to be as sustainable as possible, respondants average throwing away 12 items a day! That's a LOT of stuff. 

Welcome to eco-decluttering, where clearing your space and caring for the planet go hand in hand. At Artifcts, we like to think of it as a three-step process: remember, release, and rehome. Because the goal isn’t just less stuff—it’s less waste, more meaning, and a lighter environmental footprint.


🌱 Step 1: Declutter with intention (not impulse)

Before you start tossing things into bags, pause. Not forever, just long enough to decide what truly matters.

Artifcts reminds us that many of the hardest items to part with aren’t junk at all—they’re memory-filled objects: travel mementos, old books, heirlooms, or even that outfit from a milestone moment.

Instead of letting guilt or nostalgia stall your progress, try this:

  • Capture the story first (photos, audio, or a quick written memory)
  • Keep a few meaningful items
  • Let the rest move on

This approach helps you avoid the all-or-nothing trap and makes decluttering feel less like loss and more like curation.


♻️ Step 2: Sort smarter—think beyond the trash bag

A classic decluttering tip still holds up: sort items into clear categories like donate, recycle, repair, or sell. Even professional organizers recommend prepping these pathways before you begin so nothing lingers in limbo.

But eco-decluttering adds an extra layer: default to reuse whenever possible.

Ask yourself:

  • Could someone else use this as-is?
  • Can it be repurposed creatively?
  • Is there a responsible recycling option?

If the answer to all three is no, then it’s time to let it go.


🌍 Step 3: Give your items a second life (the Artifcts way)

Here’s where our Artifcts Going Green Guides really shine. Once you’ve decided to part with something, you have more options than you might think:

1. Donate with purpose
Many everyday items are in high demand:

Even hospitals, universities, and disaster relief groups often accept specific items like blankets, gowns, or toys.

2. Share locally
Your “declutter” pile might be someone else’s jackpot:

  • Offer items to neighbors or community groups
  • Use local “buy nothing” networks
  • Pass things directly to friends or family

3. Repurpose and upcycle
Before you donate, consider whether an item could live a new life:

  • Turn old china into wall art
  • Reuse glassware creatively
  • Transform sentimental fabrics into keepsakes, such as quilts or pillow coverings

Sometimes, breaking up a set or reimagining a use makes all the difference. Sarah Reeder, founder of Artifactual History, offers some creative tips for repurposing old silver sets on one of our previous Evenings with Artifcts episodes. 

4. Recycle responsibly
For items like electronics or worn-out goods, skip the trash:

  • Check municipal recycling programs
  • Use retailer take-back programs
  • Look for specialty recyclers

The key here being that your local landfill is the last resort, not the default.


💡 Bonus: The “Artifct Before You Let Go” Rule

On the fence about whether to rehome, recycle, or otherwise part with an item? Maybe it's got a great story, or evokes fond memories. One of the most powerful ideas from Artifcts’ Going Green philosophy is simple: Capture the story before the item leaves.

When you do this, you can preserve the meaning without keeping the clutter, feel more confident letting go, and create a digital legacy that’s easier to share with loved ones and friends. 

Suddenly, decluttering isn’t about getting rid of things—it’s about keeping what matters in a better way.


🌿 The Bigger Picture

The average home holds far more than it needs, and much of it eventually ends up in landfills. Eco-decluttering flips that script. It’s not just about organizing your space—it’s about participating in a more thoughtful cycle of ownership.

So the next time you pick up an object and wonder, “Should I keep this?” try a better question:

“What’s the best next life for this?”

Because when your clutter becomes someone else’s treasure—or gets a second life entirely—you’re not just tidying up. You’re doing a little good for the world, one drawer at a time.

###

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Close
Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close