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What I’ve Learned In 400 Artifcts

Ellen Goodwin, Artifcts
April 30, 2025

Truth is Stranger Than Fiction

During a virtual webinar of #longevitech (meaning, longevity technology) thought leaders in the early days of Artifcts, I was invited to present Artifcts to the group. As always, talking about Artifcts brings out stories and connection, breaking down barriers in a group of strangers as we all recognize that emotional pull to the objects we’ve collected over the course of our lives.

At the end of this particular event, one of the participants asked me for a follow up call. I would casually describe this person as a “highflyer” for their frequent appearances on the conference circuit as well as in mainstream print and broadcast media.

I was delighted. I thought perhaps they were interested in helping Artifcts break into the media spotlight, a huge challenge for a startup. 

No, it turns out that they had a different objective, an objective to reshape our vision for Artifcts.

“You have built a brilliant product that focuses on a critical gap no one else is addressing and will be hard pressed to address with the integrity and thoughtfulness that you have done. But you talk about it all wrong.”

That was one hell of a way to start the conversation. They continued:

“Never again tell that story about the first Artifct ever created. It diminishes and confuses the value of what you created.” 

The Story of the First Artifct

When we were first building Artifcts, we invited a small group of trusted allies and friends to try us out. They were our beta group.

The beta member who created the first Artifct gave us a shock. He Artifcted a living, breathing cat: Princesa. He and his wife had adopted Princesa off the streets of Sao Paolo, Brazil, and now she enjoys total reign inside their new home back in the United States.

“While we chatted with [her fosters], she walked off to explore. After about 15 minutes we went looking for her and found her lying in a sunbeam, asleep in our home office. We decided that she had chosen to adopt us,” recalled Charles in his Artifct.

Never had we imagined that living creatures, human or otherwise, would be Artifcted. We were focused on solving our original problem: the inanimate ‘stuff’ in our homes and what its value is to us.

Princesa the Artifct, however, lines up beautifully with Artifcts and why we took out that second 'a' in “artifacts.” We are redefining artifacts from conventional objects of absolute financial and/or historical value that may belong in museums to items of meaning and value to you. In this process, yes, we can easily Artifct items of financial value, collectibles, fine art, and more, but we can also capture the ordinary and sentimental items that represent important pieces of our life stories, our legacy.

Princesa is a story of compassion and warmth and speaks volumes about the person who created the Artifct in her honor. We like to think of her as the Arti Cat.

What Do I Personally Artifct?

True enough, no cat Artifcts for me. I would say that I Artifct the 'stuff' that I care most about, truly has a great story, or I want to be sure stands out from the rest of my 'stuff' for my family so they know what it means to me. My Artifcts are a roadmap for my loved ones.

My top 5 Artifcts categories: 

I smiled when I looked to see what my top 5 categories were, because there are no surprises here. I cherish moments, invest a lot of time and energy decorating our home, and am certainly a lover of books (especially REAL books, not digital). My top 5 Artifcts categories are:

      1. Life moments, with “photographs” and “life’s firsts” my most popular topics 
      2. Home, which is dominated by recipes and holiday ‘stuff’ 
      3. Art, with kid art far and away the top subcategory I’ve used 
      4. Textiles, and here apparel was my top subcategory. I said, “Really?” Sure enough, hats, t-shirts, Halloween costumes and more are all represented.
      5. Books and other print media, with a fair balance between fiction and non-fiction and a dash of signed editions, too.

My top 5 Artifcts tags: 

Since you can create custom tags and add as many as you want to each Artifct, tags are both practical for easy sorting and personalized reflections of why things you Artifct are important to you. My top 5 Artifcts tags are:

      1. #Violet, my daughter. Enough said. 
      2. #ArtifctsVideo, but rarely do I record a video to tell a story. Instead, I am almost always adding a video from my phone that I recorded at an event—family gathering, concert, swim meet, etc.—that relates to the Artifcted story. 
      3. #WorkLife, because it’s good to see how far you’ve come, what you’ve done, easily share that with others, and lessen the burden of keeping all those mementos. I don’t even have an office to display them in! 
      4. #Decor, as I mentioned, I put a lot of energy and thought into our home with authentic personally meaningful items to make it warm, inviting, and comfortable. 
      5. #Christmas, because no matter your religion, it’s a time of year when people are a little bit kinder, have an excuse to be a bit merrier, and we take a breath to enjoy more time together.

My 5 favorite Artifcts: 

Favorite is probably relative to my mood. But the ones that pop first to mind as I write this article are these:

      1. Aquamarine Ring. I have no heirloom jewelry to pass down to my daughter, so through a bit of adventure, I bought a ring to pass down to her one day. I Artifcted the crazy story of my trip to Brazil and included the receipt and appraisal in the Artifct, too.
      2. Coqui frog. On a trip with my co-founder Heather and her daugthter, hiking in the rain forest of Puerto Rico, my daughter picked up a whisteling coqui frog keychain. The Artifct includes a video proving that she had learned how to whistle just like the frog.
      3. Ice Skating in Russia. Russia was never a country I imagined visiting once, nevermind half a dozen times. So finding myself ice skating there was surreal. One of my colleagues even captured a video of me on the ice, my Wisconsin roots serving me well.
      4. Muriel the Welder. My great-aunt didn't think people were interested in her stories. She was 97 years old when I flew to Arizona to Artifct with her and I learned she was a Rosie the Riveter during World War II. Such a powerful combination of personal, family, and world history in one little Artifct of a photo of her welding, the goggles she wore, and a video of her telling me all about it. 
      5. Petra 2023. I wish everyone could visit each of the Wonders of the World. Petra was worth the 12+ hour bus ride, and then some. I'll never forget it.

Interesting aside: As I wrote about those favorite five, I realized there are two themes among those Artifcts. First, every one of them is tied to travel. And second, all but one includes a video. I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct.

I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct. - Ellen Goodwin, co-founder, Artifcts

What I've Learned in 400 Artifcts

Why I am sharing all this with you?

Earlier this year I passed an arbitrary threshold of 400 personal Artifcts. My 400th Artifct was a special Christmas present from my daughter: the vinyl version of Adele 21, “I remember you playing this album in the car when I was little,” she said, as I unwrapped it Christmas morning. 

In full disclosure, I never expected to have so many Artifcts. Like my critic who told me to never again speak of Princesa if I wanted insurance companies, financial planners, and estate attorneys to take me seriously, I had a narrow “let’s get started somewhere” vision of Artifcts. To me, Artifcts was first and foremost about capturing items of significant financial value or that were family heirlooms. And I don’t have many of either.

But Artifcting is as much a stress release and therapeutic benefit to me now as anything else. I love that I’ve captured these great moments in my life AND digitally organized it all for myself and my loved ones in case I get hit by a bus, so to speak. It’s connection, peace of mind, and a creative outlet.

Looking inside my Artifcts collection, several life themes emerge:

      • I’m reconnecting with people through my Artifcts. Sometimes I’ll go months even years without talking with someone. We’re both busy, geography has divided us, life has happened, but that has not diminished their importance to me. Sometimes I no sooner create an Artifct than realize I must share it with So-And-So, they’ll love the memory, they’ll laugh, they’ll feel better. I’m not demanding any time from them either. I can share it, and they’ll see it when they see it, like a surprise gift in the waiting.
      • Maybe I am funny. Lately, other professionals in my sphere keep remarking that I’m funny. Come to think of it, even at the car dealership last week, the guy who insisted on calling me “young lady” (really, I’m not young), also said I was funny. But as a kid, I’m not sure my family ever thought I was funny. Now when I re-read Artifcts I’ve created, I realize I tend to tell stories as they are, no holding back any of the color, and they are funny. Sometimes it’s more like “you have to laugh or cry” but funny all the same.
      • Appreciation for life. I’m far from perfect; I make mistakes and try to learn quickly from them. I hit roadblocks like cancer. I come through it all seeing so clearly what a great life I’ve had. Maybe a bit predictable and boring according to some, but I love my family, community, amazing people I’ve met, and world travels and petite road trips. I’ll take it all with gratitude. 

I challenge you all to take a look at your Artifcts collection as it grows and see what themes emerge. 

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Artifcting has so many benefits in life. Which of those benefits are most important to you is personal. And you may discover, like I did, that the benefit you care about most changes over time, too.

As always, we love to hear your stories and hope you’ll write to us (Editor@Artifcts.com) to share what Artifcts and the act of Artifcting means to you. We’d love to share with the broader Arti Community in future editions of ARTIcles by Artifcts.

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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Spring Cleaning: The Clothing Edition

Spring has sprung and our closets are ready to spring forth as well. Clothing has a sneaky way of taking up space in our hearts AND in our closets, which is why this year we’re offering up some tips and tricks for spring cleaning dedicated to clothing and accessories.

Our expert tip on all things clothing? Artifct it, of course, and include a photo of you wearing it back in the day, if possible, to help you keep the memories, while you let go of the items you haven’t worn in years, if not decades.

But Artifcting is not the be all, end all. Are you ready to free up closet space? Let’s get started!

Seasonal Items

As you get ready to put your winter clothing into storage and take out your spring essentials consider what you actually wore this past winter and what you kept, thinking you WOULD wear.

In our household we make two piles—the “yes, I wore it” pile, and the “nope, never touched it pile.” We then take a hard look at that second pile to determine the reason WHY we never wore it. Was it not cold enough this winter? Does the item no longer fit? If the answer is yes to the latter, we consider who else might need or want it (nieces, nephews, etc.) or we pick our favorite charity to donate the item.

We also take a hard look at winter gear that has stood the test of time for years but may be on its way out. I broke down in tears this year over my husband’s beloved Patagonia down jacket. The memories, the adventures! However, it was hard to ignore the feathers seeping out of every seam. I found myself having to vacuum after every wear. We took it back to Patagonia hoping they’d be able to repair it as part of their Worn Wear Program, but alas, it was beyond repair. We agreed to let Patagonia recycle the jacket although not before Artifcting it!

 

Professional Clothing (aka Life Before COVID)

Remember when we used to get dressed up EVERY day and go into the office? The actual office. Not just our home office. Although memories fade, the clothing lingering in our closet(s) serves as a constant reminder of, “Oh yeah, I used to actually wear that stuff.”

This year I took a hard look at our professional clothes to determine what has a realistic chance of being worn again, and what can be relegated to the “life before COVID” bin (aka donation bin). We donate most professional clothing items to Dress for Success and sell a handful of items with TheRealReal. It’s amazing the closet space and hangers we regained this year when we were realistic about what we would wear post-COVID.

I admit there were some items I was reluctant to let go of because of the memories. My first pair of heels and my favorite ballet flats fell into this category. Both had been worn past any useful lifespan and yet, I didn’t want to let go. So, what’s a girl to do? You guessed it, I Artifcted them. And then I felt a little less guilty getting rid of them. Artifcts enabled me to keep the memories and let go of the actual ‘stuff.’

 

Kid Clothing

They grow so fast! My daughter’s closet is a ready target when it comes to spring cleaning. She’s now old enough to help with the process, and she knows once the items are donated she gets to pick out replacement items that fit. Extra motivation! And even together time since she’s now at the age when she loves to shop.

We usually donate the clothing she has outgrown to our local Goodwill store, although there are some items she’ll ask to keep and repurpose. She stunned us one year when she repurposed her old ballet tutu into a modern work of art!

T-Shirts

Yes, they deserve their own category. My dear husband has a way of coming home from every trip, conference, and work event with another t-shirt. We’ve relegated his t-shirt collection to one drawer and one under-the-bed bin. And yet. There are so many!

Although this go-around with spring cleaning most of his t-shirts were spared. Why? Because he wears them, all of them.

I, however, discovered that I had been holding on to a t-shirt in MY t-shirt bin that I hadn’t even worn. Not once. I was getting ready to Artifct it (and include photos and video of the event) when our youngest swooped in to claim it for herself. Being two sizes too big, it was declared “tres, tres chic.” Success! T-shirt re-homed. We often joke here at Artifcts that the best vintage shop in the world is probably Grandma’s closet! (Or in this case, my closet!)

 

Accessories

Since when did we own two dozen hats?

Like t-shirts, accessories tend to multiply like bunnies at least in our household. Hats, socks, and re-usable bags tend to be the worst offenders. Companies love to gift accessories as promotional materials, and most members of my household LOVE to accept those gifts. You see where this is going.

We have a bin dedicated solely to reusable bags, and another to hats. I took a hard look at both this past month and lovingly put out for free a dozen reusable bags and a half dozen hats. Much to my delight they were picked up within minutes of setting them out.

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On a roll? If you need some donation ideas outside the usual, check out the clothing section of Going Green. With Artifcts.

If instead you're ready for tips on decluttering and organizing beyond clothing, you may love our 15 Decluttering Targets for Artifcters or one of our Evenings with Artifcts episodes with Matt Paxton!

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© 2026 Artifcts, Inc. All Rights Reserved.

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Rescue Mission: That's More Than a Photo! Artifct That.

Over the years, we've come to appreciate how even seemingly random photos can provide the spark connecting us to each other, to histories, to pasts unknown, if given the opportunity. The ice hiker shown above? Where was he? What was he doing? Where was he going? What became of him after his great adventure?

I bet we all have a photo like this. One that is black and white, maybe a little tattered around the edges. Maybe you found yours in a bin of old photos tucked away in a great Aunt's attic, or maybe yours was carefully, loving framed and had sat on top of Nana's piano for decades. Decades! 

We've all heard the cliche that a photo is worth a thousand words, but we've yet to have a photo start telling us the who, what, when, where and why it was taken. The simple truth is photos can't talk. A researcher could find an explorers club to assist, trace the clothing, authenticate the age of the paper, maybe. But absent a family member or friend knowing his story, his details, he and his story could very well remain a mystery for future generations. 

Our co-founder Heather was reminded of this not too long ago when trying to rather unsuccessfully piece together the (presumed) relatives from generations past in a series of family photos. It was a frustrating and in the end rather helpless task since no living members of her family could recall the details. The closest she got to an answer was "that might have been Great Nana B's sister...or cousin...or maybe just a friend." Yep, that was helpful!

In fact, if you've read Our Story, you've seen a black and white photo of woman who in some ways is the silent third founder of Artifcts.

 

Artifcts co-founder Heather Nickerson's mother

 
 
 

The photo grabs you. Who is she? What (or who) is she looking at that is making her smile? Who took the picture? When was this picture taken and where? Truth is, her end-of-life was the inspiration for Artifcts and our efforts to remove so much of the potential burden from our loved ones who are left to parse through our belongings, photos included, after we're gone. We built Artifcts to ensure that families everywhere can pass along memories, heritage, and legacy, and not just items. Her photo is no longer a mere photograph, but a history. You can read about that very photo's history here.

When you can, you should just ASK!

Here are two more photos that capture our interest in the same way, sparking the same questions. And, we wonder: If someone sold framed photos like this through an estate sale, consignment shop, or flea market, would they captivate a curious, anonymous buyer? They could just as easily fit into the decor of a modern home as one with a farmhouse chic decor or even a cozier older style. 

 

 
 
 

Our CTO, Matt, found these framed portraits buried in a collection of old photographs his mother had kept in her house. Thankfully she had already Artifcted them and Matt was able to know not only who the photos were of (his great grandmother!), but also when they were taken. Absent his mother taking the time to Artifct the photos and the details, that part of their family history would have been easily forgotten, and quite possibly discarded or donated. 

Look around your house. Would the next generation know who is in the framed photos you have on display? Would they know WHY they are on display? Why they matter to you and your family? Chances are, probably not.

Take a moment today to capture that history before it slips away. Not sure where to start or what questions to ask? Download a copy of our free Rescue Those Photos! checklist to help you get started.

Artifct a few choice photosyour favorites, the most outrageous, or maybe the ones that make you go, "Hmmm." You can easily share your Artifcts with friends and family to meaningfully connect and reconnect over (nearly!) lost pasts and new stories shared for more "I never knew that about you!" moments now and into the future.

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If you are interested in photo and/or video digitization services, our Partners at The Photo Managers can help! Our Artifcts Team is proud to be a sponsor of The Photo Managers Conference this year in Boston. 

Attending the Conference? Stop by our Artifcts booth and say hello to the team! We're happy to show you how Artifcts can help bring your photos, stories, and memories to life. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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Gone in a Woof: The Tragic Tale of Mr. Moose

Dear Reader, 

Allow me to introduce myself. My name is Sasso Piatto, destroyer of stuffies and Chief Happiness Officer here at Artifcts. I haven’t got much time as my Mum has stepped away from her laptop, and I know she’ll be back soon.  

Today’s topic? The importance of Artifcting ALL your life’s keepsakes because you never know what will happen next. Case in point, my cherished Mr. Moose.  

Mr. Moose was the love of my life (second only to bacon). We had been through thick and thin together. Mr. Moose was always up for adventures—mud puddle hopping, snow pile digging, and zoomies in the front yard. He was my constant companion, my snuggle buddy, and my best friend.  

And then, just yesterday, an unthinkable thing happened. My Mum got rid of Mr. Moose. One moment I was admiring my handy-work (who knew Mr. Moose had so much stuffing?) and then, gone! Into the trash. How could she?! 

Sure, he was well-loved (who doesn’t love a plush moose with squeaky antlers), but that doesn’t mean that it was time for him to go. My Mum claimed the stuffing was falling out of him (I think she needs new glasses) and that the squeaker was a choking hazard. As if! I swallow Milk Bones whole! Choking hazard, it was not.  

And the worst part is that she didn’t even pause long enough to let me ARTIFCT him. Not one photo. Not one solemn moment to stop and reflect on all the love and joy Mr. Moose has brought me over the years. Of all the people, of all the deeds. How could my Mum, the founder of Artifcts, TOSS MR. MOOSE OUT before I got to Artifct him? 

I beg you Dear Reader to take a moment today and Artifct That! It could be a favorite photo, a cherished piece of kid's art, or for the love of all, a favorite toy.  If you’re planning to declutter this spring (hello spring cleaning!) take a moment to Artifct those treasures before you (OR YOUR MUM) toss them out.  

Speaking of spring cleaning, I heard my Mum mumble something about re-homing the Everest sized pile of sticks I’ve accumulated outside the front door. For those of you not in the know, I’ve learned that “re-homing” really means removing. I’ve got to go! Time to Artifct my favorite sticks before they too disappear.  

Yours Truly, 

Sasso Piatto

PS. Happy April Fool’s Day! We hope today’s ARTIcles story from Sasso made you smile. You can  click here to view all of Sasso’s Artifcts  (written in his voice of course!).  

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© 2026 Artifcts, Inc. All Rights Reserved.

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