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What I’ve Learned In 400 Artifcts

Ellen Goodwin, Artifcts
April 30, 2025

Truth is Stranger Than Fiction

During a virtual webinar of #longevitech (meaning, longevity technology) thought leaders in the early days of Artifcts, I was invited to present Artifcts to the group. As always, talking about Artifcts brings out stories and connection, breaking down barriers in a group of strangers as we all recognize that emotional pull to the objects we’ve collected over the course of our lives.

At the end of this particular event, one of the participants asked me for a follow up call. I would casually describe this person as a “highflyer” for their frequent appearances on the conference circuit as well as in mainstream print and broadcast media.

I was delighted. I thought perhaps they were interested in helping Artifcts break into the media spotlight, a huge challenge for a startup. 

No, it turns out that they had a different objective, an objective to reshape our vision for Artifcts.

“You have built a brilliant product that focuses on a critical gap no one else is addressing and will be hard pressed to address with the integrity and thoughtfulness that you have done. But you talk about it all wrong.”

That was one hell of a way to start the conversation. They continued:

“Never again tell that story about the first Artifct ever created. It diminishes and confuses the value of what you created.” 

The Story of the First Artifct

When we were first building Artifcts, we invited a small group of trusted allies and friends to try us out. They were our beta group.

The beta member who created the first Artifct gave us a shock. He Artifcted a living, breathing cat: Princesa. He and his wife had adopted Princesa off the streets of Sao Paolo, Brazil, and now she enjoys total reign inside their new home back in the United States.

“While we chatted with [her fosters], she walked off to explore. After about 15 minutes we went looking for her and found her lying in a sunbeam, asleep in our home office. We decided that she had chosen to adopt us,” recalled Charles in his Artifct.

Never had we imagined that living creatures, human or otherwise, would be Artifcted. We were focused on solving our original problem: the inanimate ‘stuff’ in our homes and what its value is to us.

Princesa the Artifct, however, lines up beautifully with Artifcts and why we took out that second 'a' in “artifacts.” We are redefining artifacts from conventional objects of absolute financial and/or historical value that may belong in museums to items of meaning and value to you. In this process, yes, we can easily Artifct items of financial value, collectibles, fine art, and more, but we can also capture the ordinary and sentimental items that represent important pieces of our life stories, our legacy.

Princesa is a story of compassion and warmth and speaks volumes about the person who created the Artifct in her honor. We like to think of her as the Arti Cat.

What Do I Personally Artifct?

True enough, no cat Artifcts for me. I would say that I Artifct the 'stuff' that I care most about, truly has a great story, or I want to be sure stands out from the rest of my 'stuff' for my family so they know what it means to me. My Artifcts are a roadmap for my loved ones.

My top 5 Artifcts categories: 

I smiled when I looked to see what my top 5 categories were, because there are no surprises here. I cherish moments, invest a lot of time and energy decorating our home, and am certainly a lover of books (especially REAL books, not digital). My top 5 Artifcts categories are:

      1. Life moments, with “photographs” and “life’s firsts” my most popular topics 
      2. Home, which is dominated by recipes and holiday ‘stuff’ 
      3. Art, with kid art far and away the top subcategory I’ve used 
      4. Textiles, and here apparel was my top subcategory. I said, “Really?” Sure enough, hats, t-shirts, Halloween costumes and more are all represented.
      5. Books and other print media, with a fair balance between fiction and non-fiction and a dash of signed editions, too.

My top 5 Artifcts tags: 

Since you can create custom tags and add as many as you want to each Artifct, tags are both practical for easy sorting and personalized reflections of why things you Artifct are important to you. My top 5 Artifcts tags are:

      1. #Violet, my daughter. Enough said. 
      2. #ArtifctsVideo, but rarely do I record a video to tell a story. Instead, I am almost always adding a video from my phone that I recorded at an event—family gathering, concert, swim meet, etc.—that relates to the Artifcted story. 
      3. #WorkLife, because it’s good to see how far you’ve come, what you’ve done, easily share that with others, and lessen the burden of keeping all those mementos. I don’t even have an office to display them in! 
      4. #Decor, as I mentioned, I put a lot of energy and thought into our home with authentic personally meaningful items to make it warm, inviting, and comfortable. 
      5. #Christmas, because no matter your religion, it’s a time of year when people are a little bit kinder, have an excuse to be a bit merrier, and we take a breath to enjoy more time together.

My 5 favorite Artifcts: 

Favorite is probably relative to my mood. But the ones that pop first to mind as I write this article are these:

      1. Aquamarine Ring. I have no heirloom jewelry to pass down to my daughter, so through a bit of adventure, I bought a ring to pass down to her one day. I Artifcted the crazy story of my trip to Brazil and included the receipt and appraisal in the Artifct, too.
      2. Coqui frog. On a trip with my co-founder Heather and her daugthter, hiking in the rain forest of Puerto Rico, my daughter picked up a whisteling coqui frog keychain. The Artifct includes a video proving that she had learned how to whistle just like the frog.
      3. Ice Skating in Russia. Russia was never a country I imagined visiting once, nevermind half a dozen times. So finding myself ice skating there was surreal. One of my colleagues even captured a video of me on the ice, my Wisconsin roots serving me well.
      4. Muriel the Welder. My great-aunt didn't think people were interested in her stories. She was 97 years old when I flew to Arizona to Artifct with her and I learned she was a Rosie the Riveter during World War II. Such a powerful combination of personal, family, and world history in one little Artifct of a photo of her welding, the goggles she wore, and a video of her telling me all about it. 
      5. Petra 2023. I wish everyone could visit each of the Wonders of the World. Petra was worth the 12+ hour bus ride, and then some. I'll never forget it.

Interesting aside: As I wrote about those favorite five, I realized there are two themes among those Artifcts. First, every one of them is tied to travel. And second, all but one includes a video. I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct.

I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct. - Ellen Goodwin, co-founder, Artifcts

What I've Learned in 400 Artifcts

Why I am sharing all this with you?

Earlier this year I passed an arbitrary threshold of 400 personal Artifcts. My 400th Artifct was a special Christmas present from my daughter: the vinyl version of Adele 21, “I remember you playing this album in the car when I was little,” she said, as I unwrapped it Christmas morning. 

In full disclosure, I never expected to have so many Artifcts. Like my critic who told me to never again speak of Princesa if I wanted insurance companies, financial planners, and estate attorneys to take me seriously, I had a narrow “let’s get started somewhere” vision of Artifcts. To me, Artifcts was first and foremost about capturing items of significant financial value or that were family heirlooms. And I don’t have many of either.

But Artifcting is as much a stress release and therapeutic benefit to me now as anything else. I love that I’ve captured these great moments in my life AND digitally organized it all for myself and my loved ones in case I get hit by a bus, so to speak. It’s connection, peace of mind, and a creative outlet.

Looking inside my Artifcts collection, several life themes emerge:

      • I’m reconnecting with people through my Artifcts. Sometimes I’ll go months even years without talking with someone. We’re both busy, geography has divided us, life has happened, but that has not diminished their importance to me. Sometimes I no sooner create an Artifct than realize I must share it with So-And-So, they’ll love the memory, they’ll laugh, they’ll feel better. I’m not demanding any time from them either. I can share it, and they’ll see it when they see it, like a surprise gift in the waiting.
      • Maybe I am funny. Lately, other professionals in my sphere keep remarking that I’m funny. Come to think of it, even at the car dealership last week, the guy who insisted on calling me “young lady” (really, I’m not young), also said I was funny. But as a kid, I’m not sure my family ever thought I was funny. Now when I re-read Artifcts I’ve created, I realize I tend to tell stories as they are, no holding back any of the color, and they are funny. Sometimes it’s more like “you have to laugh or cry” but funny all the same.
      • Appreciation for life. I’m far from perfect; I make mistakes and try to learn quickly from them. I hit roadblocks like cancer. I come through it all seeing so clearly what a great life I’ve had. Maybe a bit predictable and boring according to some, but I love my family, community, amazing people I’ve met, and world travels and petite road trips. I’ll take it all with gratitude. 

I challenge you all to take a look at your Artifcts collection as it grows and see what themes emerge. 

_______________

Artifcting has so many benefits in life. Which of those benefits are most important to you is personal. And you may discover, like I did, that the benefit you care about most changes over time, too.

As always, we love to hear your stories and hope you’ll write to us (Editor@Artifcts.com) to share what Artifcts and the act of Artifcting means to you. We’d love to share with the broader Arti Community in future editions of ARTIcles by Artifcts.

Happy Artifcting!

###

© 2025 Artifcts, Inc. All Rights Reserved.

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The 1996 Nostalgia Trend: How to Save Your Memories for Future Generations

Where were you in 1996? Take a moment and really think about it. 

Where were you living? What filled your days? What music was on repeat, and what did your favorite outfit look like? Maybe you were heading off to school in flannel and Doc Martens, building a career in your first real job, or chasing toddlers around the house. Maybe 1996 was loud and exciting—or quiet and uncertain. Either way, it was yours. 

Lately, there’s been a surge of nostalgia inviting us to revisit that specific year. But the truth is, it’s not really about 1996. It’s about something much bigger. 

It’s Not Just 1996—It’s Any Year 

Pick a year. Any year. 1996. 2006. 2016. Last summer. 

Every single one holds a version of you that no longer exists—someone shaped by the people, places, and moments of that time. And tucked inside those years are vivid snapshots: the song that instantly transports you back in time, the hat you wore until it fell apart, the photo you’ve kept in a drawer for decades. 

We all have these anchors, the objects and memories that pull us back to “way back when.” A concert t-shirt isn’t just a shirt. It’s the night you sang every word with your friends, the feeling of freedom, the version of yourself that felt invincible. 

A certificate, a ticket stub, a handwritten note—these aren’t just things. They’re evidence of a life fully lived, in moments both big and small. 

The Small Moments Matter More Than You Think 

It’s easy to assume that only major milestones deserve to be remembered—graduations, weddings, promotions. But what about everything in between? 

Our co-founder Heather recently came across a stash of photos from her high school days and her daughter was in awe. The clothes! The hair! The concerts! Heather had forgotten how she had spent the summer of '96 working two jobs and attending every Phish concert within driving distance of her childhood home. Funny, because that's just what her daughter wants to do this summer. 

 

The everyday moments are often the ones that define us most: 

  • The summer you spent making friendship bracelets at camp
  • The first apartment that barely had furniture but felt like independence
  • The hobby you picked up on a whim that turned into a lifelong passion
  • The concert t-shirt you wore so often it became part of your identity 

These moments may feel small at the time, but they’re rich with meaning. And over time, they become the stories we wish we had captured more fully. Because memory fades. Details blur. And eventually, even the most vivid experiences can become harder to recall. 

Why Capturing Your Story Matters 

The people who come after us—our kids, grandkids, and beyond—don’t automatically know who we were. They might know the broad strokes. Where we lived. What we did for work. Maybe a few stories that get told again and again. But they don’t know what it felt like to be you in 1996. Or 1976. Or 2016. 

They don’t know what made you laugh, what you worried about, or what you dreamed of, unless you tell them. 

How to Turn Memories Into Artifcts 

That’s where Artifcting comes in. Artifcting is the act of preserving not just your objects, but the stories behind them—so they can live on far beyond your memory. Looking for an easy way to get started?  

  1. Start with What You Already Have

Look around your home. Open a drawer, a closet, or an old box in the attic.  Find something that instantly takes you back: 

  • A photo from the ‘90s
  • A concert t-shirt (Fun fact! Our Advisory Board Member Matt Paxton recently spent an afternoon with his teenage son Artifcting his vintage concert t-shirts from the 90s.)
  • A piece of jewelry
  • A letter or postcard 

If it sparks a memory, it’s worth preserving. 

  1. Capture the Story, Not Just the Object

Ask yourself: 

  • Where did this come from?
  • Why did it matter to me?
  • What was happening in my life at the time?
  • Who was I then? 

The object is just the entry point—the story is what gives it meaning. 

The object is just the entry point—the story is what gives it meaning
  1. Add Context That Only You Can Provide

This is the part no one else can recreate, especially the most well-intentioned AI-apps that promise to tell you your story. (Naturally, we have our doubts about that.)

Describe the details: 

  • What you were wearing?
  • Who you were with?
  • What the world felt like at that moment?

These personal insights transform a simple item into a living memory. 

  1. Preserve It Digitally

Open the Artifcts App and upload your photo or a photo of your item and pair it with your story. Now it’s not just stored—it’s documented, searchable, and shareable with the people who matter most. Bonus! Add audio or video too for greater context and details that only you can provide. 

  1. Share It Across Generations

Invite your family into the experience by privately sharing the Artifct with them. Your stories become a bridge—connecting generations through shared history, personal insight, and emotional truth. 

Your Story Is Still Unfolding 

Thinking back to 1996 might feel like a fun exercise in nostalgia. But it’s also a reminder: the life you’re living right now will one day be “way back then,” too. 

What from today will you wish you had captured? 

  • The coffee mug you use every morning
  • The playlist that defines this season of your life
  • The photo sitting unnoticed on your phone 

These are tomorrow’s Artifcts just waiting to be captured today. You don’t need a milestone. You don’t need a perfect story. You just need a moment—and the willingness to preserve it. 

So ask yourself again: Where were you in 1996? Then take the next step. Capture it. Tell it. Artifct it. Because your story deserves to be remembered—not just by you, but by everyone who comes after. 

###

You might also enjoy reading these related ARTIcles:

Photos + Timelines Go Better Together

How to Artifct That Photo

How to Artifct That Heirloom

© 2026 Artifcts, Inc. All Rights Reserved.

 

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Scan Me When I'm Gone (Or Just in the Next Room)

There’s something almost magical about the objects we keep. 

A framed photograph on the wall. A handwritten recipe card tucked into a drawer. A ring passed down through generations. These items are more than ‘stuff’—they are vessels of memory, identity, and connection. 

However, we also keep, either intentionally or unintentionally, vast collections of other items, trinkets, and do-dads. Don’t believe me? Take a look at your junk drawer and let’s talk. 

According to an article in the LA Times, the average American home contains 300,000 items. Now that’s a lot of ‘stuff.’ If you took just one minute to briefly examine each item, it would take you 5,000 hours, or roughly 208 days. That's a lot of time, especially if you inherit an estate and are trying to get to the bottom of what the objects are and if they have any value. 

At Artifcts, we believe there is a better way to not only sort and organize the items we keep and the keepsakes we love, but to also document the value, history, and stories that go along with those items.  

From Object to Story in Seconds 

We created our Artifcts QR code stickers to solve a simple but meaningful problem: how do you seamlessly connect the physical objects in your life with the stories behind them? 

No more printing, cutting, or searching for labels. Just grab a sheet of durable, weatherproof stickers, place one on your item, scan it, and start creating. Each scan prompts you to either create a new Artifct or link the sticker to an existing one—instantly tying that object to its digital story. It’s organization, storytelling, and preservation—all in one simple action. 

But Here’s Where It Gets Personal… 

With Artifcts, you can add audio and video to every Artifct you create. That means when someone scans your QR code sticker, they don’t just read about the object—they experience it. 

  • They can hear the laughter in your voice.
  • They can see the way your hands move as you demonstrate a recipe.
  • They can feel the emotion behind the memory. 

Because sometimes, the story isn’t just what happened—it’s how it’s told. Audio and video are powerful keepers of memories. They capture inflection, personality, and even the little imperfections that make memories real and human. 

Imagine the Possibilities 

Once you start thinking about it, you’ll see opportunities everywhere. 

📸 Photo Frames That Speak 

That wedding photo on your wall? Add a QR code sticker to the back. Now, when your children or grandchildren scan it, they don’t just see the image—they hear you tell the story of that day. Maybe even watch a short video clip from the reception. A single photo becomes a living memory. 

 

Sorry, this Artifct is private! But it definitely has a QR code sticker attached to the back of the frame. 

💍 Jewelry with a Voice 

A ring isn’t just beautiful—it has a past. Was it your mother’s? Does it now have a special meaning to you? Attach a sticker to the jewelry box, and suddenly that piece carries its full story. Imagine hearing your mother explain where it came from, who owned it before her, and why it mattered. That’s legacy—preserved in her own voice. 

🧁 Recipes That Come to Life 

Yes, you can save Grandma’s famous biscuit recipe. But with Artifcts, you can do so much more. Attach a QR code sticker to the recipe card or cookbook. Now, when it’s scanned: 

  • You hear her voice explaining why she never measures the flour exactly 
  • You see a video of her hands gently folding the dough 
  • You catch the little tips that never made it onto paper 
  • It’s no longer just a recipe—it’s an experience passed down through generations. 

🎨 Collections, Keepsakes, and Everyday Treasures 

From antiques to travel souvenirs, children’s artwork to military memorabilia—every item has a story waiting to be told. Artifcts QR code stickers make it easy to catalog, organize, and preserve those stories without interrupting your flow. You can move from room to room, scanning and storytelling as you go, building a meaningful, searchable collection of your life.   

Ready to get started? Start small. Pick one object that matters to you. Tell its story. Add your voice. You might just discover that what you’re really preserving isn’t just your belongings…It’s your legacy. 

Pro Tip: You can also print off your Artifcts QR codes at home and safely attach them to your keepsakes. No stickers required...  

 © 2026 Artifcts, Inc. All Rights Reserved.

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Use Artifcts Timelines to Enrich Your Family History

We live in a world of information overload, and if you’re digging into family history, that overload threat is potentially multiplied by generations.

Some of us organize our research and learnings in folders, and folders within folders. Nothing other than the name of each folder provides us a clue as to how everything inside relates or where gaps in the content may exist.

Others of us rely on hardcopy photo albums and scrapbooks, often missing the contextual details and stories to bring those books to life when the creator of those books is not there to talk you through them. And how do you modify them once complete?

Whether you’re just getting started with fleshing out your family history or focused on closing gaps, we think timelines are a powerful tool to have in your corner. Dive in with us!

Enriching Family History with Artifcts Timelines

Digital timelines can be hit or miss. Many applications, from Google Photos to specialized genealogy software to Facebook, offer timelines, but they often are rigid in terms of editing and lose the context for each entry. That’s because those timelines simply place photos, for example, in sequential order or display SOME information while leaving other information (documents, location, etc.) in separate, disconnected albums or galleries.

We view the Artifcts timeline as the ultimate way to future proof your history by, first and foremost, revealing gaps in the life moments you've captured with your Artifcts. True story: When our co-founder Heather first looked at her personal timeline, she realized she’d never Artifcted anything about her wedding! Oops.

Once you know your gaps, you can then create new Artifcts to enrich your history with the stories and memories that have been left out. Another approach would be to start with Artifcts you’ve already created and add in videos and audio and/or supporting documentation for more color and context.  

Here's a great example of enriching a family history. It's one thing to know who created this painting:

Painting of a horse drawn carriage on a prairie

It’s another to hear first-hand what the artist was trying to capture and what the painting means, a generation later, to the artist’s son, Matt Paxton. Listen in -->  

Sharing family history in bite-sized mini-stories via Artifcts means you make feel-good progress a bit faster and family are more likely to tune in and listen to the whole story.

Steps to record audio or video inside the Artifcts app

 
 

Put Timelines to Work for You!

As you Artifct, we create your timeline automatically.

Assuming you have created a few Artifcts already, you will find your timeline by visiting your homepage and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!"

If your timeline is a bit sparse right now, check out the public Artifcts in our team's timelines for inspiration - @Heather and @Matt have shared many Artifcts over the past few years. 

As you explore Artifcts timelines and think about your family history, test out the built-in timeline features, because you never know from where inspiration may spring:

      • Switch between annual and decade views.
      • Flip your Artifcts from newest-to-oldest and oldest-to-newest.
      • Drag and drop to move any Artifct to a different year.
      • Add time period notes, per year, about key events or family history research gaps.

We have great FAQs about timelines and a quick video ready for you as well.

Share with Us 

We’d love to hear what you learn about your own history when you look at it anew as a timeline. Had you skipped key life events? Are there whole decades missing? What inspires you to fill in any gaps? You can write to us at Editor@Artifcts.com  to share!

Happy Artifcting!

###

© 2026 Artifcts, Inc. All Rights Reserved.

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