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Artifcts is offering a solution to unite the objects in our lives with their stories, connecting people, helping to declutter without guilt, and ensuring our stories—not just objects—live on for generations. Press now turn to Artifcts for a fresh perspective on trends in managing legacy, connecting artists, and upcycling goods with stories.
‘Stuff’ Specialist and TV Personality Matt Paxton Joins Artifcts Advisory Board

Artifcts welcomes Matt Paxton to its strategic advisory board. Established in March, the board provides diverse expertise and decades of experience across technology, estate planning, community building, marketing, strategic growth, and now ‘stuff.’ Matt Paxton started his career with his own downsizing and moving business before gaining national celebrity through appearances on the TV show Hoarders and more recently paving a new path with the PBS series Legacy List with Matt Paxton.

“Matt approaches stuff by looking at the humanity, the history, behind the objects and people’s attachments to them. He doesn’t demand a painful dive into a one-size fits all minimalism. We’re kindred spirits here at Artifcts,” said Artifcts co-founder Heather Nickerson. “Matt’s empathy and energy are great match for the passion behind Artifcts. Everyone needs a history and Matt respects that. He sees first-hand daily the need for Artifcts,” chimed in Artifcts co-founder Ellen Goodwin.

Look for the co-founders of Artifcts and Matt to be out and about through special virtual engagements and live appearances this fall. The trio will continue to Artifct-by-example and release tips to help you join in to redefine artifacts one recipe, heirloom, and travel trinket at a time. Heather reminds everyone, “Remember, when in doubt, just pause, look around, and snap a picture of the first object you see with a story or memory to capture. Artifcting is for all of us.”

The full Artifcts strategic advisory board includes:

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© 2022 Artifcts, Inc. All Rights Reserved.

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Artifcts Welcomes Ex-Bumble Executive to Advisory Board

The Artifcts Team proudly welcomes Georgia Mavrookas to its strategic advisory board. Established in March 2022, the Board contributes incredible depth, hands-on experience, and leadership as Artifcts reaches towards and beyond its first anniversary in late August.

Georgia's experience across regulated industry, HR and strategic alignment, and development and growth of digital communities will shore up the growth strategies of Artifcts. Georgia knows community building, communities that are safe and inspiring and that transcend companies and the services they offer. She most recently served as Global Head of Talent Development at Bumble and previously led Bumble's community marketing and ambassadors program.

"We are delighted—maybe that's an understatement ... thrilled, even!—Georgia has joined to contribute to this next phase of Artifcts as we continue building a unique, fun, and open space for personal and world history to meet through the objects of our lives," said Artifcts Co-founder and CSO Ellen Goodwin. "Our board is a beautiful balance of outstanding professionals with big hearts, deep expertise, and a love for Artifcts' mission." 

The Artifcts Strategic Advisory Board now includes:

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© 2022 Artifcts, Inc. All Rights Reserved.

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Graduation Day! Onward to the AARP AgeTech Collaborative

Wiser and stronger for our time with the AARP Innovation Labs Accelerator, we're now joining the AgeTech Collaborative from AARP!

We announced back in November our selection for the AARP Innovation Labs' Accelerator Program. What an experience it's been. From feedback on our product and marketing to access to the latest research in delivering life enhancing products to the demographics of the 50+ population, we're now better prepared for the next stage of growth for our startup as graduates of the AARP Innovation Labs’ accelerator program. 

"What is next for Artifcts?" you may wonder. So much! As we increase our collaboration with artists, sport enthusiasts, and travel organizations, we're also ensuring that Artifcts can support you as you prepare your estate, share information with your insurance agent, and just maybe find new community and creative outlets for all the 'stuff' in your life. Stay with us. The best is yet to come!

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© 2022 Artifcts, Inc. All Rights Reserved.

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Artifcts Announces Formation of Strategic Advisory Board

The Artifcts Team is pleased to announce the formation of a strategic advisory board. The Board brings incredible depth, hands-on experience, and leadership and will advise on all matters related to Artifcts' strategic growth, including applications of emerging tech and expansion into niche markets.

Artifcts is developing a platform unlike any other, helping us to connect the dots to capture and preserve the history, memories, and life experiences behind the objects of our lives for future generations. Artifcts' current participation in the AARP Innovation Labs Accelerator Program will provide a launch pad in 2022 for people-first technological advancements that build community and enable individuals and families to better share and understand the value—sentimental and/or market—behind their belongings, all with a fervent bias toward consumer privacy and transparency. 

The introduction of the Board reflects our desire to ensure diversity of thought and experience are represented as we build out Artifcts in our first full year of operations (and beyond). Meet our Board:

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© 2022 Artifcts, Inc. All Rights Reserved.

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Standing By Our Team

The war in Ukraine is ever present in our daily thoughts and operations at Artifcts. Our global team has been directly affected, their daily lives upturned, new layers of stress and uncertainty a heavy burden on all.  

We have taken steps to provide for the financial and professional welfare of our team members in the region, who through no fault of their own, now live in a suspended state of reality. What's next is unknown. The depth of this global division and its toll on human and economic welfare unknowable.  

We stand by our colleagues. We want to contribute the tiny difference each of us can make in the world by knowing each other has people first, nations a distant second. To all those beyond our team, we hold the wellbeing and safety of you and yours in our thoughts. 

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© 2022 Artifcts, Inc. All Rights Reserved.

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Artifcts Launches on Unwrapit - Corporate Gifting Ready!

Want to offer employees, business partners, event participants, and other groups experience-oriented gift options to choose from? Artifcts is available now on Unwrapit to meet the interests of any gift recipient from collectors and sporting enthusiasts to world travelers, genealogists, and artists. Unwrapit was created to provide sustainable gifting options, at scale, and no bow required, just as Artifcts cheerfully told you about its own gift subscriptions during the 2021 holiday season!  

"We've come to realize that an Artifct is in and of itself a gift, too," said Artifcts Co-founder Heather Nickerson. "Each Artifct can inspire connection to friends and family in addition to supporting financial and life planning as each Artifct is exportable to your insurance plan and/or will and is ultimately transferable to a friend or loved one.

It's your stuff. Will it be your story? Start your personal Artifcts collection today free here at Artifcts.com, and let your organization know that Artifcts is available via Unwrapit for gifting to your organization and community!

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© 2022 Artifcts, Inc. All Rights Reserved.

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Live on Cheddar News: Artifcts Platform to Preserve History and Your Memories
Ellen Goodwin, Co-Founder and Chief Solutions Officer of Artifcts, joined ChedHER on Friday, 18 February, to discuss how Artifcts is creating a platform to preserve the history of your belongings. She also shared her experience succeeding in male-dominated government and tech industries. ChedHER is a special program from Cheddar News that celebrates representation and inclusion in business with today’s leaders and shines a light on the women who are making strides in their industries.
 
Ellen Goodwin in the ChedHER's virtual green room
 
 
 
 
Ellen Goodwin hanging out in ChedHER's virtual green room. Smile for the camera!
"We're lucky to have outlets like ChedHER going out of the way to give female entrepreneurs across the spectrum of industries and background a platform," said Ellen. "Maybe I should have been more succint, but it was worth spending more time on the question of succeeding in a man's world than talking about what's in store for Artifcts in 2022."
Curious what the answer would have been? So very much!
"We're five-months young, learning a lot through our workshops with the AARP Innovation Lab's Accelerator Program, making inroads into the travel and sporting industries, along with family history, the arts, and antiques, and frankly having a lot of fun," said Ellen. Artifcts is preparing to announce its first advisory board, which notably includes a powerhouse female ... in tech. The board will support Articts as it expands in niche markets as well as implements the latest in machine learning and computer vision to bring information and more community options, non-invasively, to Artifcters worldwide.
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© 2022 Artifcts, Inc. All Rights Reserved.
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Meet the Artifcts Partner Network

Embracing the world of 'stuff' and stories, together.

We're delighted to announce our partnership with Didlake, Monocurate, Family History Intelligence, and Whole Story Productions. Each of our partners touches on the history and memories behind objects in people's lives from a different vantage point ranging from digitization and preservation to using objects of our lives to elicit memories and illuminate connections through family histories and video documentaries. We believe our network of service providers can elevate your Artifcts.

Look for us to feature conversations with each partner in the months to come. If you missed it, we already published the first, a discussion with Didlake. You can read it here. We will also bring our partners' expertise into the Artifcting world to help you better manage your objects and histories, including through some of our FAQs, such as how to safely apply QR codes to objects.

Visit Partner Services to learn more about each of our partners.

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© 2022 Artifcts, Inc. All Rights Reserved.

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Winners of the Goodtype 'A' for Artifcts Lettering Contest

When you create a company, the brand mark typically becomes sacrosanct. Marketing teams cringe if creatives in the organization suggest changes to the globally recognized mark. Not so at Artifcts. (Have you seen our holiday logo?)

We reached out to Brooke Robinson, founder and creative director at Goodtype (and fellow Austin-cycling enthusiast), to tap into the global network of lettering artists to illustrate the letter 'A' for Artifcts in celebration of today's one-year anniversary of the incorporation of Artifcts. And why not? We are striving to turn the nature of online communities today as well as our entire relationship with 'stuff' on its head. So, what's a little playfulness with our company's 'A' to celebrate a major milestone?

The Goodtype Competition

During early December, dozens of artists from around the world—Brazil, Guatemala, Indonesia, and the UK, among other countries—offered their versions of the letter 'A,' which in screenshot form alone is a work of art! 

 

As designed by: louis_letters, aftrisletter, pickapictart, yorymorris, stuido.saber, yara_arriazaView all the GoodtypeXArtifcts contest entries here over on Instagram.

After probably too many hours debating, we selected three winners, each of which offered a wholly original and captivating 'A' design. We eagerly anticipate putting these into play as well as seeing what these artists will each Artifct first with their new Artifcts accounts. We will share the Artifcted version of each of the winning 'A's here soon so you can learn more about the artist, the technique, inspiration, and more.

Now, the winning designs!

The first place design is a vibrant and original work from artist Saber Javanmard (@studio.saber). Made with silkscreen ink on paper, you can pop over to the Artifct to watch the bonus demonstration video to see how he creates these designs. Even though it's a lowercase 'a' (compared to the uppercase Artifcts 'A'), we think it will be at home here at Artifcts. Since we just rolled out video and audio features for Artifcts last week, we are looking forward to Artifcting this 'A' along with its original production on video! 

 

The second place design is from Julio (@tenixvermelho) of Brazil. His foliage covered letter-press style 'A' is a distinctive style that we enjoyed for its modern play on traditional designs. Julio plans to Artifct all of the drawings his kids have made of their family.

Last but not least, the third place design was created by illustrator and teacher Chris Piascik (@chrispiascik), who if you have spent any time on his Instagram profile, you'll know loves to keep you guessing as to what creative offspring's next! His whacky monster 'A' really should make an appearance next Halloween, wouldn't you agree?

The Future of Artifcts and the Lettering Community

We hope it's bright! We want to support and stay connected with local designers for playful marketing campaigns, swag, and other creative initiatives you'll see from Artifcts. To this end, we also have new community outreach planned with young artists we will share here in late spring. Stay tuned, and happy Artifcting!

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© 2021 Artifcts, Inc. All Rights Reserved.

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AARP Innovation Labs Selects Artifcts for Accelerator Program

 has selected Artifcts to join the Labs' Accelerator 2022 winter cohort. This represents a meaningful milestone for Artifcts and an uplifting way to start the new year.

The eight-week program launches 31 January 2022 and will help Artifcts to better support the 50+ population. Together AARP and Artifcts will collaborate through research opportunities such as focus groups, feedback sessions, and available primary and secondary research sources  to refine product usage, placement and position in the 50+ population. We will harness our learnings to better serve the 50+ population and share related announcements here and on social media this spring.

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© 2021 Artifcts, Inc. All Rights Reserved.

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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.

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© 2021 Artifcts, Inc. All Rights Reserved.

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Artifcts Shows Up for Golf Charity Event

Artifcts loves the great outdoors and every chance to be local, and this weekend that meant sponsoring a team in the Greenish Jacket Foundation's 7th Annual chairty golf tournament. The Foundation raises money to support research into scleroderma (an auto-immune disease) at the Mayo Clinic in Rochester, MN.

Conditions were a bit windy for the tournament at the Falconhead Golf Club in Austin, TX, just ask the golfers who had to face those winds, uphill, on a par five. Not ideal. But they turned out, as did Artifcts. Where will you find us next?

Support local!

Artifcts Logo on Tee Box at Greenish Jacket Tournament

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© 2021 Artifcts, Inc. All Rights Reserved.

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