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Artifcts is offering a solution to unite the objects in our lives with their stories, connecting people, helping to declutter without guilt, and ensuring our stories—not just objects—live on for generations. Press now turn to Artifcts for a fresh perspective on trends in managing legacy, reducing the burden 'stuff' can become in our lives, and improving preparedness for downsizing and end-of-life.
Carson Wealth Wisdom and Wealth Podcast Talks Estate Planning with Artifcts

Today Carson Wealth released its latest Wisdom and Wealth podcast epsiode, featuring a discussion with Artifcts' co-founder Ellen Goodwin. The topic? Your family's estate, all the tangible and intangible memories, collections, and more, and how Artifcts enables all people to craft their legacies, keep an organized inventory of their belongings, and pass down stories, not just 'stuff.'

If you have ever struggled to "get it all done," keep the memories, organize the home, complete legal and financial plans, this is the episode for you; Artifcts is the solution for you. Click the image below to access the podcast. Enjoy!

image of a microphone and title Wisdom and Wealth

We encourage you to add Wisdom and Wealth into your podcast listenting rotation. In preparing for the podcast, Ellen took pages of notes and tips from past podcasts to put to use in her own family's day-to-day and long-term planning!

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© 2023 Artifcts, Inc. All Rights Reserved.

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Terrible 2s? Not for Artifcts!

Dear Reader,

Today Artifcts turns 2! Our team has been excitedly preparing for our second birthday, joking that “two is better than one!”  (And stay tuned for tomorrow when we'll unveil a fun surprise to show you how we’re celebrating stepping into our 3rd year.)

On a personal note, the time has flown by; the hours, days, weeks, and yes, even years. Ellen and I spent a lot of time imagining what the years would look like when we first started Artifcts. We had outsized hopes and dreams, but what founding team doesn’t? The one thing we did not fully appreciate or even consider was the impact we would have on individuals and families near and far. 

We’ve known, of course, that ‘stuff’ is important. Recent data underscores that not only are objects important but valuable, too. According to a New York Times article from May, the Baby Boomer generation is set to pass down $3T of durable goods, aka ‘stuff,’ to Gen X. Imagine the histories, stories, and memories lurking behind it all! 

The question for us has always been, what do you do with it, and how do you ensure it doesn’t become a burden on the next generation? Over the past two years, we’ve debuted features such as “In the Future,” allowing you to clearly state what you want to happen to a specific item next (sell, donate, bequeath, the choice is yours!). We’ve also been hard at work building out our Allies in ‘Stuff,’ featuring great companies that will help you tackle your ‘stuff’ where Artifcts leaves off. Downsizing, decluttering, or moving? Our Allies have you covered!  

Curious about all the other things we’ve done this past year? Check out our product updates!  

As for the year ahead? We’ve got a lot in store to delight and surprise our members from new features and in-person events and pop ups to kicking off our pilot study with UMass Chan Medical School. (Did you miss the news?) We remain as stuff focused as always, and hyper vigilant to the feedback, ideas, and comments from you, our members and Arti community.  

New to Artifcts? I invite you to give us a try. Create an Artifct, tell a story that hasn’t been told before or a favorite that has become part of your family lore. Share a memory with a friend or loved one. Go on, surprise them! Already an avid supporter and Arti Member? We’re all ears! Let us know what you love, and what we can do to make your Artifcts experience even better.  

Year two has been amazing, and just like any good two-year-old, tomorrow we’ll be off and running into year three! As always, we’re thrilled and grateful for your continued support and encouragement.  

Happy Artifcting!

Heather

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© 2023 Artifcts, Inc. All Rights Reserved.

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Art of Aging Podcast: Swedish Death Cleaning with Artifcts

This week Artifcts Co-founder and CEO Heather Nickerson appeared on the podcast series Art of Aging, hosted by Michael Hughes and presented by United Church Homes. Each week the Art of Aging podcast explores what it means to age in America and in other places around the world with positive and empowering conversations that challenge, encourage, and inspire all to age with abundance.

During the episode, Mike and Heather discussed the concept of Swedish death cleaning, including defining the term, curbing misconceptions, exploring the emotional connection individuals have with certain possessions, how Swedish Death cleaning helps tell the story of possessions, and more.

We encourage you to listen in and refresh your perspective on 'stuff' at every age.

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© 2023 Artifcts, Inc. All Rights Reserved.

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Artifcts Prepares for the Spotlight at CES 2024 in Las Vegas! 

AARP has selected Artifcts® to join the AgeTech Collaborative™ from AARP showcase at CES® 2024! CES®, or the International Consumer Electronics Show, is the premium event for innovation in the technology sector. CES 2024 will take place January 9-12, 2024, in Las Vegas, NV.

“We’re learning every day from our Artifcts Community and their pain points around stuff and are thrilled to be collaborating with others in downsizing and decluttering, insurance, estate planning, and genealogy sectors. We know that stuff can bring great joy but also great burden. We’re solving for the burden to ensure the joy, value, and connection is what lasts,” said Artifcts Co-founder and CEO Heather Nickerson. 

In November 2021, the AARP Innovation Labs selected Artifcts, along with six other companies, through a pitch competition process to join the Labs' Accelerator 2022 winter cohort. During the intensive eight-week program, Artifcts worked with AARP experts and researchers, focus groups, investors and others to refine the Artifcts product, placement, and positioning to better serve the 50+ population. As graduates of the program and now members of the AgeTech Collaborative from AARP, which brings together corporations, test beds, investors, and others, Artifcts continues to contribute to and benefit from the deep AARP-led innovation ecosystem. 

“We were surprised and delighted by this honor to join other startups from the AgeTech Collaborative from AARP at CES next year. We see this event as an opportunity to expand our reach to benefit more people through the power of their own stories and the stuff that represents it. This is just the beginning!” said Artifcts Co-founder and Chief Solutions Officer Ellen Goodwin. 

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Get to know Artifcts ahead of CES by signing up for a free membership today! And join us on our “Road to CES” by following Artifcts on social media via the links at the bottom of this page. 

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© 2023 Artifcts, Inc. All Rights Reserved.

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Artifcts Appears on Mavericks of Senior Living

Today Katherine Wells, Chief Inspiration Maverick of Mavericks of Senior Living and CEO of Serenity, explored with our own Ellen Goodwin why the stories about things matter and what we all might want to share with our families to have long after we're gone.

"Their vision is truly transforming the way we save, remember, and connect not only with the past but also the future," said Wells.

We invite you to listen in to the discussion and ask yourself, "What's the 'key' story in your own family?"

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© 2023 Artifcts, Inc. All Rights Reserved.

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Artifcts Wins Grant for Brain Health Research

Today the founders of Artifcts appeared at MIT University's The Engine with eight other finalists to pitch their proposal for brain health research in partnership with UMass Chan Medical School. It's our great honor to announce that MeHI awarded Artifcts a $50,000 grant to complete its pilot research proposal. Read the official MeHI press release here. The research subject: Brain Health. And our aim: To confirm the feasibility of using Artifcts as an early screening tool for mild cognitive impairment and dementia. 

"People do not want to talk about brain health. It's terrifying to imagine life without healthy cognitive function. So you can understand why so many avoid even getting tested. And this testing is not yet a standard preventive health care practice." said Artifcts Co-founder and CEO Heather Nickerson.

Heather Nickerson, cofounder and CEO of Artifcts, presenting on stage at MeHI Healthy Aging sandbox pitch competition MIT The Engine

 
 
Heather Nickerson, Co-founder and CEO, on stage at MIT's The Engine for Artifcts' 2-minute final pitch to the judges.

The Artifcts team views this research as an important "and" for Artifcts, not a pivot. Co-founder and CSO Ellen Goodwin emphasized, "We've built Artifcts as a way of life, enjoyed by people 16 to 97 who create and share Artifcts every day. Now we'll investigate if we can play a role in dementia, a collection of diseases that affects more than 50 million people worldwide."

Artifcts, along with two others awardees, is a member of the AgeTech Collaborative from AARP. Read more from AARP on the MeHI Healthy Aging Sandbox Challenge.

From here, Artifcts will work with UMass Medical on a several-month process that will include study design and application to the Institutional Review Board (IRB), responsible for protecting the welfare, rights, and privacy of human subjects, for approval to proceed. With IRB approval, Artifcts will then recruit study participants. Interested in participating or know someone who may be? Follow Artifcts on social media and subscribe to the newsletter so you stay apprised of developments!

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© 2023 Artifcts, Inc. All Rights Reserved.

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Family Tree Names Artifcts to 101 Best Genealogy Websites of 2023

As a newcomer to the annual "best of" list from Family Tree, premiering in the category of "genealogy tech tools," the publisher said Artifcts is "worthy of royal recognition" among the “crown jewels” of online family history. We'll take it! 

For those of you who may also be new to the world of genealogy, this honor is a surprise for the recipients. Family Tree's team undertakes its own, super-secret research before launching the news.

"These are the delightful surprises that mean so much to a startup. We are very deeply honored by this recognition," said co-founder and CEO Heather Nickerson. "We want to ensure it's as easy and fun as possible to take a look a fresh look at all the 'stuff,' from family heirlooms to genealogy gems, and capture the family histories and moments in a way that will engage the whole family across generations."

"What she said! We congratulate all of the honorees and look forward to getting to know more of them. Please go and explore them all. There's something for everyone," said co-founder and CSO Ellen Goodwin.

Family Tree's 101 Best Genealogy websites are organized into the following categories. Dive in!

    • Best "Big" Genealogy Websites
    • Best Family Tree and Sharing Websites
    • Best US and Canadian Genealogy Websites
    • Best Genealogy News Websites and Blogs
    • Best Genealogy Tech Tools (including Artifcts!)
    • Best Genetic Genealogy Websites
    • Best Cemetery Websites
    • Best African American Genealogy Websites
    • Best Geography and Historical Map Websites
    • Best Military Records Websites
    • Best Historical Newspaper Websites
    • Best Genealogy Websites for Asia and the Pacific
    • Best European Genealogy Websites
    • Best UK and Irish Websites

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© 2023 Artifcts, Inc. All Rights Reserved.

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HHSC Recognizes Artifcts as an Innovator in Aging and Being Connected

In the post-COVID pandemic era, we all tend to look at what it means to be and stay connected from a whole new lens. Today we're proud to announce that the Texas Health and Human Services Commission (HHSC) has recognized Artifcts with an award for "helping promote social engagement to improve individual's health and sense of well-being."

 
 
Check out the award, Artifcted! Do you Artifct your business milestones and achievements?

"We are honored by this recognition from HHSC and delighted to see other friends from the AgeTech space among the award recipients. We're grateful, too, to learn of other award recipients who we have not yet crossed paths with. Time to cross paths!" said Austin-based co-founder of Artifcts Ellen Goodwin. 

The {Name}Tech space that intersects with the desires and needs of the oldest among us is expanding at an astonishing clip. News coverage, accelerators, and even investors covering AgeTech and LongeviTech are becoming much more common. And what's still more interesting are the crossovers of those areas into InsurTech, FinTech, and PropTech, to name a few. Hubs of innovation are being spurred and supported from AARP AgeTech Collaborative (based in DC), Fintech for Longevity (based in Israel), Aging 2.0 (globally), AgeTech Atlanta, and more. Harmonizing it all are the entrepreneurs and their collective interest in building something better than what we're facing now as seniors, as caregivers, and even the youngest among us.

"While we did not launch Artifcts when we did because of the pandemic, it certainly shifted how we launched Artifcts. It sharpened our focus and our realism - we knew that to build a product that would truly change our relationships with stuff and the joys, value, and burden stuff can carry with it, we had to do it with people of all age in mind, but especially the oldest among us. Time is never our friend. How do we make it easier to connect and share with peers and across generations, while keeping privacy at the forefront? That's at the heart of Artifcts." said Artifcts co-founder Heather Nickerson.

And should you be tempted to dismiss the power of connection, don't do it. As highlighted by Dr. Vivek Murthy, US Surgeon General, in his advisory report issued earlier this month, loneliness and isolation put us at greater risk of cardiovascular disease, dementia, stroke, depression, anxiety, and premature death. Dr. Murthy calls on everyone to tackle this epidemic of loneliness and isolation: "Start now, in our own lives, strengthening our connections and relationships."

Look for Artifcts to continue efforts to expand its footprint in Texas communities as well as other local ecosystems, including through its participation in the MeHI Healthy Aging Challenge.

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© 2023 Artifcts, Inc. All Rights Reserved.

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International Product Expert Ora Solomon Joins Artifcts Advisory Board

Artifcts has expanded its strategic advisory board to welcome Ora Solomon, Vice President of International Product with 1stDibs. Ora's years of experience managing product in spaces directly adjacent to the 'stuff' focus on Artifcts is the perfect addition to round out the vast expertise of the current Board.

It's the unique and powerful combined team and mission that brought Ora to Artifcts. "As a fan of storytelling and a compulsive declutterer, I found Heather's and Ellen's vision and mission for Artifcts incredibly inspiring. I am honored to join the Advisory Board and help shape the company's future!" 

As Artifcts gains momentum in the direct to consumer market and prepares to launch several new partnerships this year, Ora will provide invaluable guidance in concert with the other Artifcts advisory board members. 

"Ora's been innovating for years in the spaces of storytelling and stuff both through her work with Shutterstock and now 1stDibs. Artifcts is young, innovative, and agile, and her experience will help us sharpen our strategic product roadmap and streamline tactical product decisions," said Ellen Goodwin, Co-founder and Chief Solutions Officer at Artifcts.

The Artifcts Strategic Advisory Board also includes:

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© 2023 Artifcts, Inc. All Rights Reserved.

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Live from On Aging 2023 in Atlanta!

Atlanta is the place to be this week if your work overlaps with the incredibly dynamic and growing industry serving the wildly variant 50+ population. This year the American Society on Aging teamed up for its annual conference with Age Tech Atlanta to, among other things, shine a light on the startups supporting the oldest among us. Conference fees can be prohibitively expensive for startups and often place startups in lesser visited corners of the conference space in favor of establish, big-name players.

In Atlanta, there is a "startup alley" to give prominence to these companies. In addition, today there is a special live pitch competition through which one of the finalists will be awarded a $10,000 grant. Artifcts is honored to be among the 12 companies chosen to participate. Hear from co-founder Heather Nickerson:

Fun Fact! Did you know that Atlanta ranks third in the US for Fortune 500 headquarters, including the likes of UPS, Home Depot, Delta Airlines. Learn more on What's Next Longevity Deal Talk - Episode 17. We'll update this story later with our insights from our first ASA conference. Stay tuned!

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© 2023 Artifcts, Inc. All Rights Reserved.

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Massachusetts Digital Health Chooses Artifcts for Healthy Aging Sandbox

Massachusetts Digital Health (MeHI) has chosen Artifcts and seven other companies to participate in a two-month sandbox program this spring to support innovation related to healthy aging, including physical, mental, and/or social health. Two of the other finalists are also AARP AgeTech Collaborative companies. Read the full announcement from MeHI here.

Artifcts will meet with leading researchers, MassDigital Ecosystem organizations including state agencies, venture capitalists, and other innovators creating digital health solutions that improve the lives of older adults to help scope a brain health research project. At the conclusion of the Sandbox program, Artifcts will pitch its product and Sandbox research project for the opportunity to win $50,000 to complete the project.

"We're excited! MeHI is trying to help accelerate the innovation lifecycle by making the introductions, sharing the lessons learned, and helping companies develop research theses with fewer brick walls. We're here and ready to continue supporting and playing a role in the health aging ecosystem," said Heather Nickerson, Co-founder and CEO of Artifcts.

Research has already established that social engagement and sense of purpose are critical at all ages, especially those with diagnoses that affect brain health. Together with MassDigital our research could yield data to support our existing anecdotal observations that Artifcts helps with social connection, bolsters sense of purpose, and combats loneliness. We could also explore the memory recall aspect of Artifcting and its clinical effects. Any Artifct can rely on a combination of short- and long-term memory recall, e.g., mementos and photos from their youth as well as those that are more recent photos, mementos, and artistic creations. How does this recall-based experience affect the quality of life for those living with dementia, potentially including: mood, resiliency to day-to-day frustrations, interest in other social engagements, and cooperative care behaviors?

"Artifcts is not your run of the mill book or app asking you to record stories and memories from general questions. Artifcts are inherently autobiographical and start with an object or photo. Only you know and can write or orate the story/description for your own Artifct," said Ellen Goodwin, Co-founder and CSO of Artifcts. "This means that you could, in theory, use the structured and unstructured data inherent to the Artifct as input for machine learning to observe changes in vocabulary, sentence structure, detail level, sentiment, and even voice. Could detecting these changes reveal changes in brain health or alert people to potential cognitive impairment? Could the model become predictive, too? We'd love to find out!"

Stay tuned as we proceed through the MassDigital program to select a research partner from the Massachusetts Digital Health Ecosystem to pitch MeHI at MIT on June 28 for funding to support our future research into brain health! Local? RSVP to come watch!

MeHI Healthy Aging Pitch Event on June 28, 2023

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© 2023 Artifcts, Inc. All Rights Reserved.

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Artifcts Joins AgeWise Colorado's Chat About Stories & Your Stuff

AgeWise Colorado brings together resources to help people to age well in Colorado. Unsurprising, political state boundaries have little bearing on the relevance of the thoughtful guidance and advice the partners of AgeWise Colorado share in the organization's regular webinar series. From solo aging to nutrition at every age to the latest in tech, AgeWise Colorado helps you stay abreast of the latest so you can make transformative, knowledgeable, and informed choices as you live your best life.

Cue story-sharing, in its many forms and purposes. Enjoy the show!

If you skip the video, here's what you missed!

Leading off the discussion was Lisa Culhane, a guided autobiography instructor and life coach. It can be intimidating and frustrating for some just to get started with their stories. What's my objective? Where to begin? How much detail? Lisa is herself an author and believes writing your stories is the key to discovering the lessons and wisdom you want to carry forward into your third act. It’s why she is passionate about supporting people in finding, writing, and sharing their unique stories. 

Artifcts co-founder Ellen Goodwin offered insights into how the simplest and most ordinary of objects are powerful inspirational sources for story-telling and story-sharing. Artifcts is the means through which you can ensure those stories are actually captured along with the photos, video, and audio to help bring them to life and give them fuller context. "You'd be surprised how the most reluctant storytellers or interviewees will open up when you grab an object and ask the simple question, 'What is this?'" Of course, Ellen pointed out, you then have the huge benefits Artifcts offers to share that story or use your Artifcts for other purposes, such as estate and financial planning, insurance support, and more.

You'd be surprised how the most reluctant storytellers [] will open up when you grab an object and ask the simple question, 'What is this?' 

Closing the discussion was Maggie Gannon, an advanced practice nurse and founder and CEO of Haven—keeper of life stories and magic moments of the heart. Haven is an all-in-one, under one roof space for legacy preservation. Haven aims to make it easy to preserve your story and grow closer together with loved ones now, while helping everyone stay connected to your memory after death.

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© 2023 Artifcts, Inc. All Rights Reserved.

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