Do you celebrate a cancer-versary? Are you wondering what is a cancer-versary?

Well, that depends a bit on the person. For me, I have two cancer-versaries I can’t forget, even if I want to. One is January 2nd, the day I received my diagnosis. The other is March 6th, the day I became cancer free (to the best of my knowledge and that of a highly skilled team of doctors). Others, particularly those with metastatic breast cancer, may celebrate other milestones, like beating certain odds they were given. While still others, due to recurrence, may have many more dates that they recognize in some form.

I meant to write an update to share what it’s like now at my one-year cancer-free cancer-versary, but life had other plans. My hope had been that I'd be feeling similar to a friend who three-years after her mastectomy told me by text, “[Having breast cancer] is hardly something I remember. It’s like it never even happened.” 

My path is different from hers. As my one-year anniversary approached, the writing was already on the wall – I would need more surgery. My life was not at risk, you could call it maintenance really, but still, surgery is surgery. And as it turned out, I needed two more surgeries. In a “let’s get this over with” decision, I elected (foolishly) to have them back-to-back in April.  

And now, it’s May, and exactly the right moment to talk again publicly because May is Mental Health Awareness Month. I think it’s important to acknowledge how much cancer can weigh on a person’s mind and alter your entire sense of self. You can feel like your body is not your own, like it’s betrayed you, and you do not recognize it anymore. And how we all process that change is as varied as, well, I don’t know, snowflakes? And it can shift, too. 

As October’s National Breast Cancer Awareness Month drew to a close, I’ll admit that I took off the necklace I wore daily to signal, “I’m opening to talking about breast cancer.” I was exhausted by it. I needed a break from all things cancer. 

Now on the other side of these latest issues, I feel that call to engage again in the cancer community and raise my hand to ask, “How can I help?” People look for silver linings in the darkness, finding ways to help is mine.

How can breast cancer survivors help each other?

If you’re also looking for ways to connect with or support others in the breast cancer (or another!) community the answer is simple: Show up! 

Volunteer. Did you know some infusion centers allow volunteers to sit with people as they receive their chemo treatment or to help transport them to/from appointments? Yes, there’s a bit of red tape, but you can do it!  

If you’re thinking, nope, not for me, what can I do from home? Consider volunteering your health data, sharing it quickly, easily, securely via the ShareForCures breast cancer research registry by Susan G. Komen. 

For me, it was a no brainer to securely share my health data for research. We give away our data every day for less! We give it away so we can have a social media account without ads. We give it away for tiny 10 and 15% discounts. We give it away so we can use an app we can't live without. So why not give your data, not for profit, but to save lives in the future? Learn more -> 

Share publicly. Sharing your cancer story does not mean announcing any or every detail of your experience on social media or on a podcast. It certainly can mean that.  

I chose to share publicly even though I have a lukewarm relationship at best with social media. I did it so I could immediately reach the most people with two messages: I am here to help, and I beg you, get your screenings. Sadly, despite some truly astounding improvements in detection and treatments, modern medicine remains best equipped to treat cancer that’s caught early. 

Sharing your cancer experience can also be about opening up in more intimate one-on-one conversations or group settings.  

My neighbor confessed to skipping a 6-month follow-up scan after I privately shared my cancer diagnosis with her. She immediately scheduled her scan and luckily remains cancer free. Early detection matters and your story can make that difference for someone! 

I was in San Diego recently for work and the conference organizers mentioned a free yoga class. I signed up as did five others from the conference, a couple of whom I had met before. I shared that I had just had surgery linked to my cancer and needed some move modifications. One thing led to another and it turned out that four of the six of us had already gone through breast cancer. I was the youngest by some margin, but four out of six! I was stunned. We started swapping stories and tips. I even bought a new scar cream to try as a result.

Pick up the phone. Have a friend going through treatment? Answer when they call. Text them when they have appointments. Make plans together that fit their treatment and recovery schedules. 

Even as a cancer survivor, it can be so easy to worry about what is the right thing to say to someone going through cancer treatment that we say nothing at all. Unless you really go unhinged with claims that are not backed by science, religious dogma, or all the reasons why you think they brought this on themselves, I’m fairly certain that they will hear your concern and not judge you for what you do or do not say. 

Just show up. That’s enough.

How We’re Helping at Artifcts

When it comes to making lemonade from the lemons that are cancer, I’m in the less common position of being the co-founder of a company. And not just any company, but a company that cancer patients, survivors, and thrivers can use throughout their journeys as a sort of private digital scrapbook.

2024 – We Were Just Getting Started 

Last year, Team Artifcts raised more than $8,000 through fundraising for the Susan G. Komen MORE THAN PINK walks in Washington D.C. and Austin, Texas. Not only did friends and family join us at these walks but members of the Artifcts community and business partners, too. That’s the difference between caring for not only what you’re building, but how and why you’re building it, too.   

Artifcts also raised $2,500 as a partner through Artifcts gift memberships sold here. You can even choose a pink ribbon themed gift!

And I served on the Executive Leadership Committee for the MORE THAN PINK walk in Austin, Texas, to help bring in corporate sponsorships.

2025 – We’re In This for the Long Haul

As we look ahead, Artifcts has renewed its Friends of Komen agreement with Susan G. Komen. Buy a membership for yourself or as a gift and we’ll donate to Susan G. Komen. Buy or a gift a membership today -->  

I will also serve on the Susan G. Komen MORE THAN PINK walk Executive Leadership Committe again, this year turning my dreamer nature to a local marketplace filled with products and experiences beneficial to cancer patients, survivors, and supporters. 

We’ll also continue to share new resources we learn about to help all those affected by cancer. One of our favorites is We Got This (wegotthis.org), which is a gift registry for cancer thrivers and supporters. The founder Elissa Kalver’s story is one that at the start reminds us all to listen to our bodies and fight for our voices to be heard. But as We Got This and the movement around it grows, we’re in constant awe at what one person with a mission and vision can do to help so many.

Last but not least, I am announcing here and now my standing offer to provide free virtual workshops for cancer communities. During these workshops, I share my own surprising use of Artifcts as a private, digital scrapbook to document all things breast cancer. We walk through examples of how you can privately Artifct in a journal format or scrapbook style (all the gifts, cards, flowers and more) and create sharing lists and circles with others in your network. We each create an Artifct together during the workshop, with the option to share live with other participants.

If you need someone to talk with, reach out. I am here for you: Ellen@Artifcts.com.

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© 2025 Artifcts, Inc. All Rights Reserved.

Boxes, binders, and bins, oh my! Maybe you know them as keepsake, remembrance, memento, memory, or memorial boxes. Some memory boxes even mirror the binder approach, with tabs by topic, checklists, and pouches for loose keys, thumb drives, and other small and useful or meaningful objects. 

No matter what, before you stick any ‘stuff’ in your box of choice and snap on the lid, Artifct it to remember what it is and why it mattered. Unlike boxes, Artifcts are:

• • • Instantly and perpetually organized and searchable 
    • Fireproof and waterproof
    • Able to combine text, video, audio, and photos for every item
    • Easily shareable and accessible online to anyone you choose, anywhere, anytime 
    • Do not take up space or require dusting

And, obviously, the stuff inside your Artifcts collection will not run the risk of outlasting your memories like a box full of stuff will. The memories are captured and preserved. You are no longer the single point of failure, the family keeper of the memories behind the mementos. Breathe a sigh of relief!

Keepsake Box Options Abound

For those of us who relish holding onto those curated items that mean the most, we’ve tried to distill here what we’ve learned about the variety of boxes available. A common search on Google is "acid-free keepsake box," which tells you people care about keeping items for the long haul.

Many major retailers, like Crate and Barrel, The Container Store, Pottery Barn, Target, Hallmark, and Amazon, sell at least one or two. So, we know there’s demand, people are looking for them. We suspect from how they are marketed that a box makes for a simple and obvious gift for special occasions. You’ll see below that the options and qualities vary. There is something for most needs, styles, and price points! 

(Listed in alphabetical order.) 

• • Akin offers custom boxes that fit and showcase the curated items you have chosen to help tell your story - whether it’s memorabilia, journals, photographs, documents, records, or more. What further sets Akin apart is that it offers services bundled around the box for custom-designed books and genealogy research to help commemorate family stories and ancestral histories.

"Present and preserve your keepsakes as opposed to hiding them away. A curated memorabilia box not only holds your most treasured pieces, it should tell their origin story—beautifully and archivally—so they can be cherished and shared for years to come," explained Renee Innis, Akin Founder.

• • Archival Methods offers archival boxes as well as a whole product category for “object storage.” They have additional custom options for fitting objects more snuggly in the boxes, too. Check them out on Allies in 'Stuff' for a discount code!
  • Etsy is a logical choice for creative and custom options you’ve never even knew existed, offering a breathtaking variety of sizes, styles, and materials to match your purpose or occasion.
  • Infinity Trunk is new to this list since we first published this article. If you need more space like the cedar trunks of old, and truly want a box that is fireproof (and will not be damanged by the water to put out that fire either), this is the box for you. And if it burns, still protecting your items, they will even replace the box for free! Designed and built by expert engineers in Chicago.
  • Nokbox is about functional preparedness, organizing critical information about your life in a box. Keep in mind that if you’re going to store and rely on hardcopy, however, we strongly encourage: (1) fireproof, and know what that covers, (2) never put passwords into a single physical, open access, hardcopy location, and (3) use a digital equivalent for all your life documentation (such as a digital vault from Trustworthy). Digital options are less vulnerable, easier to update, and accessible from anywhere.
  • Petite Keep offers more traditional aesthetics for its boxes, sort of a Pottery Barn or Draper James feel, with customization for initials, patterns, and more.
  • Savor, in contrast to Petite Keep, offers a cleaner, more basic style like you might find from archival-quality sources. Its collection has expanded to offer drawers for vertically oriented boxes, built-in envelopes, and more to cover whatever ‘stuff’ you might have in mind to combine.  

Need we say it again? Just as we tell you “Before you store it, Artifct it," before you box that, Artifct that, too. And slip your Artifcts collection QR code inside or as a sticker on the box for safe keeping of all those stories, videos, and more from your Artifcts collection. Your future self will thank you! And if you need a little help getting started, check out Artifcts concierge options. ->

Before We Go, a Word to the Wise: Know What You’re Buying

Archival does not always mean archival. What? Yes; sad truth. Sometimes archival only means the paper is acid free, for example. And if you are a proponent of recycled paper, you have another potential recipe for disaster once you shut objects inside and create a little microclimate for terrible things to brew.

If you are popping items into a box that you truly cherish, do the homework on your archival products, or speak to a professional. You can contact nationwide companies like Archival Methods—one of our Allies in 'Stuff'—and Gaylord Archival or seek out archivists in your local area for guidance, products, and services.

The same goes for fireproof. Look up the certification on any product that you plan to purchase and see what it was tested to withstand.

Happy Artifcting!

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You might also enjoy a guest article shared here on Artifcts in response to this story: 

Why One Mom Moved Beyond Memory Boxes and Instagram

© 2025 Artifcts, Inc. All Rights Reserved.

Artifcts is grateful to Arti Community member @Buchalgi for sharing her sweet story of bringing Artifcts into the birthday celebrations with her mother. Do not miss the final words of this story. They are everything.

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What do you get your 85-year-old mother for her birthday? She doesn’t need a thing. She doesn’t want a thing.

Does she want to go out for the day and have lunch or go shopping? No, not really.

So, what does she love? Well, she loves her friends, her family, and telling stories about the past. Bingo! I decided to fly down and spend a day last week asking her about things that I’ve seen in her home, but never knew the story behind them, and then, Artifct them!

We started the day with me choosing 5 items in her house.

It started with the green metal plate on the wall. I remember that plate forever, in all the homes we’ve lived in, always on the wall. I never knew the origin or who gave it to her, or why, or when. She told me how the plate was a gift from her grandmother who had come back from her honeymoon in Isreal in 1968. She wanted to bring something back for her eldest granddaughter (my mother) and her husband. My mother remembered the level of detail to say they were all together on Cozine Street in Brooklyn and I was there (aged 19 months) wearing a pink & white dress that she had bought me to celebrate their wedding. She told the story like it was yesterday and delighted in the fact that I was typing as fast as I could to keep up with the details.

Next was the candy dish. I have seen this dish on every end table or coffee table for as many years as I can remember. It was usually filled with hard candy but got filled with better candy when company was coming. And I can remember reaching into it for a hand full of M&Ms on many occasions. I didn’t know that the dish was given to my mom and dad as a gift when they got their first place, and I didn’t know it was a hand-me-down gift from my grandparents who also received it as a gift for their first apartment. It was from the Fostoria Glass Company in 1952. They closed in 1986 after 100 years in business, but I imagine their pieces have a place in a lot of family histories.

We went on to talk about Nana’s hot chocolate pot, the framed family photos found in a box, the baby record books with beautiful illustrations, the favorite pieces of artwork, and so much more. Hours had gone by. I was tired and she wasn’t. She was elated. She honestly loved that I asked for these stories. This is how we celebrated her birthday, but who got the gift?

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Mother's Day Surprise!

We always honor Mother's Day with our deepest sale of the year at Artifcts.

We love our men, don’t get us wrong, but it’s more often than not the women who:

- Keep our homes and lives decluttered and organized on a daily basis
- Play the role of family keeper and the memories, birthdays, and family history that entails
- Become the caregiver, even when still raising their own children
- In the end, take on the role of estate executor to clean-out the homes of our loved one’s when they pass.

This year, in addition to our 30% off sale, we are also offering a special gift FREE with any purchase of a bundled Artifcts membership + virtual conicerge session. We will ship our premier Artifct That! Kit to the destination of choice, gifting ready. Just look for the "Bundle & Save" at checkout!

© 2025 Artifcts, Inc. All Rights Reserved.

Truth is Stranger Than Fiction

During a virtual webinar of #longevitech (meaning, longevity technology) thought leaders in the early days of Artifcts, I was invited to present Artifcts to the group. As always, talking about Artifcts brings out stories and connection, breaking down barriers in a group of strangers as we all recognize that emotional pull to the objects we’ve collected over the course of our lives.

At the end of this particular event, one of the participants asked me for a follow up call. I would casually describe this person as a “highflyer” for their frequent appearances on the conference circuit as well as in mainstream print and broadcast media.

I was delighted. I thought perhaps they were interested in helping Artifcts break into the media spotlight, a huge challenge for a startup. 

No, it turns out that they had a different objective, an objective to reshape our vision for Artifcts.

“You have built a brilliant product that focuses on a critical gap no one else is addressing and will be hard pressed to address with the integrity and thoughtfulness that you have done. But you talk about it all wrong.”

That was one hell of a way to start the conversation. They continued:

“Never again tell that story about the first Artifct ever created. It diminishes and confuses the value of what you created.” 

The Story of the First Artifct

When we were first building Artifcts, we invited a small group of trusted allies and friends to try us out. They were our beta group.

The beta member who created the first Artifct gave us a shock. He Artifcted a living, breathing cat: Princesa. He and his wife had adopted Princesa off the streets of Sao Paolo, Brazil, and now she enjoys total reign inside their new home back in the United States.

“While we chatted with [her fosters], she walked off to explore. After about 15 minutes we went looking for her and found her lying in a sunbeam, asleep in our home office. We decided that she had chosen to adopt us,” recalled Charles in his Artifct.

Never had we imagined that living creatures, human or otherwise, would be Artifcted. We were focused on solving our original problem: the inanimate ‘stuff’ in our homes and what its value is to us.

Princesa the Artifct, however, lines up beautifully with Artifcts and why we took out that second 'a' in “artifacts.” We are redefining artifacts from conventional objects of absolute financial and/or historical value that may belong in museums to items of meaning and value to you. In this process, yes, we can easily Artifct items of financial value, collectibles, fine art, and more, but we can also capture the ordinary and sentimental items that represent important pieces of our life stories, our legacy.

Princesa is a story of compassion and warmth and speaks volumes about the person who created the Artifct in her honor. We like to think of her as the Arti Cat.

What Do I Personally Artifct?

True enough, no cat Artifcts for me. I would say that I Artifct the 'stuff' that I care most about, truly has a great story, or I want to be sure stands out from the rest of my 'stuff' for my family so they know what it means to me. My Artifcts are a roadmap for my loved ones.

My top 5 Artifcts categories: 

I smiled when I looked to see what my top 5 categories were, because there are no surprises here. I cherish moments, invest a lot of time and energy decorating our home, and am certainly a lover of books (especially REAL books, not digital). My top 5 Artifcts categories are:

1. 1. 1. Life moments, with “photographs” and “life’s firsts” my most popular topics 
      2. Home, which is dominated by recipes and holiday ‘stuff’ 
      3. Art, with kid art far and away the top subcategory I’ve used 
      4. Textiles, and here apparel was my top subcategory. I said, “Really?” Sure enough, hats, t-shirts, Halloween costumes and more are all represented.
      5. Books and other print media, with a fair balance between fiction and non-fiction and a dash of signed editions, too.

My top 5 Artifcts tags: 

Since you can create custom tags and add as many as you want to each Artifct, tags are both practical for easy sorting and personalized reflections of why things you Artifct are important to you. My top 5 Artifcts tags are:

1. 1. 1. #Violet, my daughter. Enough said. 
      2. #ArtifctsVideo, but rarely do I record a video to tell a story. Instead, I am almost always adding a video from my phone that I recorded at an event—family gathering, concert, swim meet, etc.—that relates to the Artifcted story. 
      3. #WorkLife, because it’s good to see how far you’ve come, what you’ve done, easily share that with others, and lessen the burden of keeping all those mementos. I don’t even have an office to display them in! 
      4. #Decor, as I mentioned, I put a lot of energy and thought into our home with authentic personally meaningful items to make it warm, inviting, and comfortable. 
      5. #Christmas, because no matter your religion, it’s a time of year when people are a little bit kinder, have an excuse to be a bit merrier, and we take a breath to enjoy more time together.

My 5 favorite Artifcts: 

Favorite is probably relative to my mood. But the ones that pop first to mind as I write this article are these:

1. 1. 1. Aquamarine Ring. I have no heirloom jewelry to pass down to my daughter, so through a bit of adventure, I bought a ring to pass down to her one day. I Artifcted the crazy story of my trip to Brazil and included the receipt and appraisal in the Artifct, too.
      2. Coqui frog. On a trip with my co-founder Heather and her daugthter, hiking in the rain forest of Puerto Rico, my daughter picked up a whisteling coqui frog keychain. The Artifct includes a video proving that she had learned how to whistle just like the frog.
      3. Ice Skating in Russia. Russia was never a country I imagined visiting once, nevermind half a dozen times. So finding myself ice skating there was surreal. One of my colleagues even captured a video of me on the ice, my Wisconsin roots serving me well.
      4. Muriel the Welder. My great-aunt didn't think people were interested in her stories. She was 97 years old when I flew to Arizona to Artifct with her and I learned she was a Rosie the Riveter during World War II. Such a powerful combination of personal, family, and world history in one little Artifct of a photo of her welding, the goggles she wore, and a video of her telling me all about it. 
      5. Petra 2023. I wish everyone could visit each of the Wonders of the World. Petra was worth the 12+ hour bus ride, and then some. I'll never forget it.

Interesting aside: As I wrote about those favorite five, I realized there are two themes among those Artifcts. First, every one of them is tied to travel. And second, all but one includes a video. I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct.

What I've Learned in 400 Artifcts

Why I am sharing all this with you?

Earlier this year I passed an arbitrary threshold of 400 personal Artifcts. My 400th Artifct was a special Christmas present from my daughter: the vinyl version of Adele 21, “I remember you playing this album in the car when I was little,” she said, as I unwrapped it Christmas morning. 

In full disclosure, I never expected to have so many Artifcts. Like my critic who told me to never again speak of Princesa if I wanted insurance companies, financial planners, and estate attorneys to take me seriously, I had a narrow “let’s get started somewhere” vision of Artifcts. To me, Artifcts was first and foremost about capturing items of significant financial value or that were family heirlooms. And I don’t have many of either.

But Artifcting is as much a stress release and therapeutic benefit to me now as anything else. I love that I’ve captured these great moments in my life AND digitally organized it all for myself and my loved ones in case I get hit by a bus, so to speak. It’s connection, peace of mind, and a creative outlet.

Looking inside my Artifcts collection, several life themes emerge:

• • • I’m reconnecting with people through my Artifcts. Sometimes I’ll go months even years without talking with someone. We’re both busy, geography has divided us, life has happened, but that has not diminished their importance to me. Sometimes I no sooner create an Artifct than realize I must share it with So-And-So, they’ll love the memory, they’ll laugh, they’ll feel better. I’m not demanding any time from them either. I can share it, and they’ll see it when they see it, like a surprise gift in the waiting.
    • Maybe I am funny. Lately, other professionals in my sphere keep remarking that I’m funny. Come to think of it, even at the car dealership last week, the guy who insisted on calling me “young lady” (really, I’m not young), also said I was funny. But as a kid, I’m not sure my family ever thought I was funny. Now when I re-read Artifcts I’ve created, I realize I tend to tell stories as they are, no holding back any of the color, and they are funny. Sometimes it’s more like “you have to laugh or cry” but funny all the same.
    • Appreciation for life. I’m far from perfect; I make mistakes and try to learn quickly from them. I hit roadblocks like cancer. I come through it all seeing so clearly what a great life I’ve had. Maybe a bit predictable and boring according to some, but I love my family, community, amazing people I’ve met, and world travels and petite road trips. I’ll take it all with gratitude. 

I challenge you all to take a look at your Artifcts collection as it grows and see what themes emerge. 

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Artifcting has so many benefits in life. Which of those benefits are most important to you is personal. And you may discover, like I did, that the benefit you care about most changes over time, too.

As always, we love to hear your stories and hope you’ll write to us (Editor@Artifcts.com) to share what Artifcts and the act of Artifcting means to you. We’d love to share with the broader Arti Community in future editions of ARTIcles by Artifcts.

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

We’re at a point in history and culture when normal social discourse means conversations may include topics like minimalism, decluttering, and made-up concepts like ‘stuffocation’ and ‘stuffidemics.’ And while we might think about going room by room through the bulkier tangible things we keep to declutter our lives, you know what else threatens to bury us? Photographs.

Historically, photographs were the domain of professionals who we posed for and who captured beautiful artistic photographs. We didn’t have a lot of them. It was a lot more expensive, so each one tended to mean more to us.

Now we’ve gone from photos being treasured moments and memories to a proliferation that started back in the 50s and 60s and vastly accelerated with 35mm film—remember all those double and triple prints you’d get so you could distribute them to all your friends and create albums that are now decaying? Maybe you don’t remember who is even in them and half are blurry or badly composed anyway.

And now DIGITAL photos! We take an estimated 5.3 billion photos daily worldwide. Think about that! This is where we’ve done ourselves a disservice because we’ve lost the story thread – why any one of those photos matter. Regular folks like us don’t want to sift through “metadata” on a photo to understand why it matters to us, when we took it, where we were. This is not a pleasant experience.

And the ease of digital also undermines us as we declutter and organize our homes, where if you follow the advice of old, “Take a photo, and let the stuff go,” now that means that photo is very quickly 20 back, 140 back, 1,000 back on your phone. You’ve totally forgotten you took the photo and never shared the story or done anything to remember why it mattered to you.

You may also be interested in A Virtual Impossibility: Keeping Up with All My Digital Photos.

Artifcts and Curating Your Photo Collection

Today when we tell people to clean up and curate their photo collections to something meaningful, we have a truly daunting and growing task in front of us. Even for those photos from the 60s and 70s this is a problem.

While many people won’t have a lot of photos from that time, the photos they do have are very likely housed in shoe boxes, photo albums, or scrapbooks. One day, when our co-founder Ellen Goodwin was working through one of her parents’ scrapbooks, “Because it’s falling apart and needed to be digitized,” she paused to take a picture of a black and white photo of her mother playing tennis. “I took the photo because my immediate thought was, ‘My mother does NOT play tennis.’ It might as well be a Halloween costume.” Ellen’s daughter caught her taking the picture and was confused, “Why are you taking a picture of that? Who is it?”

So here we go – one generation removed, and the story is gone; a second generation removed, and it’s become someone’s genealogy project or fodder for an AI-powered facial recognition tool. Who is that in the photo?

Your Three-Step Photo Curation-to-Story Formula

We know we can do better than to store our photos and cross our fingers that they stay safe and stay relevant. We can curate our photos, the best of, seminal moments, works of art. We can marry those photos with their stories through Artifcts, because a picture is NOT always worth 1,000 words. 

Ellen often shares an example of this based on a subset of photos of her daughter. “I literally have more than 1,000 photos of my kid swimming. She’s been at it for more than half of her lifetime, on three different club teams and now a high school swim team, too. But there’s that ONE picture where she’s flexing her arms and smiling up at me in the stands because she just got her first USA Swimming BB time.”

It’s one of the favorite photos she’s Artifcted. It includes a video of the swim from that day and the story. Ellen acknowledges, “My daughter being 14 years old may not appreciate it now, or even in another 14 years, but she will someday, and it will be here in Artifcts, easy to share, and in a bite sized story format that is within our ever-shrinking attention spans.”

Use this formula to simplify your photo-to-story process so you, too, can make progress on capturing what matters most – the stories behind those photos.

1 - CURATION. You guessed it, start with curation. We live in a bite-sized world with bite-sized attention spans. This is reinforced by research, too. Miller’s Law says that that short-term memory is limited to seven items, plus or minus two. Hedge your bets and go with five items, like the five photos and/or videos you can include in a single Artifct to tell a story.

Besides, achievable goals support habit formation. If you want to make progress in culling through those digital photos, do not try to boil the ocean. Pick a few, Artifct them with a story, and call it a day. Don’t take on an entire memoir at once!

2 - CONTEXT. To avoid getting twisted in knots over what to say about a photo, simply start with something true, e.g. who took the picture?

If you move on through the five Ws like they taught you in grade school, one W, one memory, will unlock others. For example, true story of asking a mom about a wooden cat that’s a piece of decoration:

Mom: “Oh, well, that’s a cat.”  

Daughter: “Thanks, Mom, I can see that. Where did it come from?”  

Mom: “I carved it. I was 16, and it was part of a wood shop class I took.”  

Daughter: “Wood shop in the 60s? For GIRLS?!”  

Mom: “Yes. And actually it was the first year the boys’ and girls’ schools were combined. There was a boy who was jealous of my cat and stole it. It took a while to get it back.” 

And on and on it goes! 

3 - SHARING. Myths, legends, fireside tales, they live on in the sharing. And sharing a story is not the same as telling a story. Telling is unidirectional. Were they really listening, were they ready to hear it, and will they then take on its meaning and value?

You may also be interested in Storytellers, Beware!

Curating Your Photos Often Delivers Unexpected Insights

Now, don’t get us wrong, just because we do not want to look at metadata on a photo to try and remember why it matters or to share the story behind it, does not mean that we think metadata is useless. Quite the opposite. Your own phone can instantly sort and search your collection.

And through sorting your photos quickly, you can then more easily move on to curation. And that’s where the insights begin to flow. We asked Ellen for three things she learned about herself when she paused to sort and curate her digital photos. Here’s what she said:

Swimming is life. Well, this one was not a surprise exactly, I knew I had a lot of swimming photos. But I was surprised I didn’t have more. I discovered an extreme dropoff in volume once Artifcts existed because my habits changed. While sitting and waiting at swim meets, I almost always (a) cull swim photos I don’t want and (b) create relevant Artifcts.

My feet have been places. I had to laugh at myself when I realized just how many photos I have taken of my own feet, wearing shoes, standing in some place I thought was interesting. Thankfully, with metadata, I know where some of those places were when I cannot otherwise remember or figure it out from the picture. And it makes for a great series to share with friends for a laugh.

Inspiration is everywhere; I want to be inspired. More than any other theme I can discern from the pictures I take is the magic of finding inspiration in just about anything. Do you pause to take pics of interesting patterns and shapes in nature? What about beautiful color combinations in a random mural on the street? Lines in a book, art on a cover of a magazine, a setting in a TV show?

Inspiration can come from anywhere, and it’s amazing that digital photography makes it possible to keep it all close at hand.

For an extra boost in your photo-to-story efforts, download our free checklist for photos here.

Happy Artifcting!

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Need help wrangling massive volumes of photos, digital and analog?

Consider hiring a professional photo manager! Check out The Photo Managers to learn more.

© 2025 Artifcts, Inc. All Rights Reserved.

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

• • • Want to avoid overspending and/or stick to your budget? 
    • Find it challenging to control impulse buying?  
    • Feeling guilty about your own consumerism? 
    • Seeking to become a more conscious consumer?  
    • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.