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We All Deserve a Purple Bin

Ellen Goodwin, Artifcts
January 10, 2024

Reading time: 3 minutes

My semitranslucent, plastic purple bin measures roughly 10 inches by 12 inches. I chose it because it was easy to spot and distinguish from my other storage bins. Already 20 years old, I’ve transported the bin to homes in six US states; it sits quietly, minding its own business in my dark attic. 

What’s in the bin? Hard to remember most days.  

If I were to lose it or Mother Nature were to destroy it, I’d feel the pain of curiosity about my loss, but I wouldn’t be able to quantify that loss. And in all honesty, I’d get over it a lot faster than I did the destruction of a beautiful handmade piece of pottery I purchased in New Mexico when a shelf fell and crushed it. 

Pulling down my purple bin from the attic, and peeking inside, I rediscover the mishmash of my life: old cards, letters, and postcards; graduation cords, metals, and diplomas; “Collectors'” coins and stamps of dubious real value (Do you have any of these collections?), and the like. Hidden within, however, are also the sentimental and irreplaceable notes from my daughter and husband, my parents and siblings; my first passport with visas from Sweden and the Czech Republic FULL of memories; my baby book, largely empty, but containing information that I know is only recorded within its pages.

purple plastic bin full of papers, awards, coins, books, and more

 
 
Truly a mish mash, but at least it's contained.

I’d wager you have stuff like this, too. (Unless it’s STILL at your parents’ house???) It’s the ‘stuff’ we each keep and tote with us through life because of the memories it holds, life changing to the mere, “It made me smile” and even, “Oh, the nostalgia!

Will you Artifct your purple bin? 

Personally, I’ve Artifcted several items in my purple bin, tagging each #purplebin. Think of this as a digital shoebox.

I really do love to travel so I Artifcted my first passport. I also Artifcted some foreign currency I’ve been holding onto and the stories of my travels through South Sudan, Haiti, and other places less often traveled. And I Artifcted particularly special cards and letters, each made meaningful by some combination of who it was from, the occasion, and the message shared.  

I know the contents of my purple bin would almost certainly never create conflict in my family. In fact, I’d be okay with recycling nearly everything in it, no harm done. 

But for all of you reading this, I’ll ask you (and myself) this: What if we’re wrong?  And do not say you won't care, because you'll be dead. We're sure you don't reallllly want to do that to your loved ones, create unnecessary conflict and make the grieving process that much worse, that is.

Take another look inside your "purple bin."

      1. Could the contents mean more than you know to others in your life? If there’s any doubt at all, Artifct that. And share the stories and memories with them now, through Artifcts.
      2. Within each of your Artifcts, complete the 'In the future' field so all will know who should have the items and you can pass down stories and memories, not just things. 
      3. And finally, we recommend going to your "My Artifcts" collection, sorting to view any you tagged as #purplepin (or your own version of it) and then print and affix your Artifcts collection QR code to your bin. Now anyone who goes to that bin can view all the stories within, too.

Where to find your Artifcts Collection QR code

Beware the purple bin: It is off limits to decluttering and downsizing

My mom had a purple bin. It was a cardboard box in the back of the closet in the den. It was full of school papers, artwork and similar from my siblings and me. When I was maybe 10 years old, I went through it and divided its contents among my siblings without my mother’s permission.  

None of us really wanted any of it and so we threw most of it away. But it’s only now, as a parent myself, that I realize that among the many mistakes I made in that scenario, a big one was the assumption that my mother saved it all for us to have someday when we were older. Maybe, maybe not. 

Looking in my own purple bin, I know that I have saved so many things from my daughter for my own memories and happiness. Pure love and kindness are written all over each of them. Isn’t that enough reason to keep them? 

Yes, it's enough. 

It is enough that the contents of the purple bin are special to you. We humans are tactile creatures. For most of us, to varying degrees, tangible items provide reassurance and peace of mind. The items also fill in our memory gaps, “Oh, yeah, that’s right, we went to Disney World when I was seven and I was so excited to convert my allowance into Disney dollars. But, ugh, do you remember how hot it was?” 

We should all take care and give space (and grace) for the purple bin. 

What's in your purple bin?

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© 2024 Artifcts, Inc. All Rights Reserved.

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Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

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In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

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None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

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Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
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The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

We promise, our “challenge,” doesn’t involve Tik Tok or ice buckets, and it’s simple enough to do even if you’ve never done one of those “I-saw-it-on-the-evening-news" challenges before. 

Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
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There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

Many participants tell us that once they start, they can’t stop. One Artifct leads to another. One memory unlocks three more. Before you know it, you’re building a living archive of your life (and your holidays!)—your way. 

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One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

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This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

  • Families who live far apart
  • Grandparents who want to connect with tech-savvy grandkids
  • Loved ones who want to preserve memories before they fade 

Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

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This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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