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Artifcts Wins Mom’s Choice Awards® Gold

March 14, 2024

Artifcts® is honored to announce that it has earned the prestigious Mom’s Choice Award® (MCA) gold award. Having been rigorously evaluated by an MCA panel, Artifcts is deemed to be among the best products for families.

The MCA evaluation process uses a propriety methodology in which entries are scored on several elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

"We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says Artifcts co-founder and CEO Heather Nickerson. “We know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families. As we push forward in our mission to connect with consumers and caregivers, we know our entry into the MCA family will be meaningful."

"Yes! All of that," added co-founder and CSO Ellen Goodwin. "As Artifcts has matured over the last 2.5 years, we've witnessed how it has spurred intergenerational connection and engagement and taken the burden off of families in the early stages of raising children through to later life transitions and milestones. This is why we are focused on transforming or relationships with stuff' and each other." 

Icon for Gold Mom’s Choice Award®

To be considered for an award, each entrant submits five (5) identical samples or memberships for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from the entrants' influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

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ABOUT THE MOM'S CHOICE AWARDS®

The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

Learn more about the Mom's Choice Awards by visiting their website: www.MomsChoiceAwards.com

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What's New at Artifcts
Why We Support Hilarity for Charity: Bringing Light to Alzheimer's

Hilarity for Charity (HFC), how we adore you! We first met the HFC team at the 2022 spring American Society on Aging Conference. At the time, Artifcts was in the process of competing for funding to study the potential of the Artifcts platform to be used as a screening tool for mild cognitive impairment and dementia. Spoiler: We won! The more we at Artifcts learned about HFC's focus on care for families impacted by Alzheimer’s disease, inspiring the next generation of Alzheimer’s advocates, and advancing brain health research and education, we knew this was an organization we had to find some way, any way, to support.

Today we're honored to lead periodic, free, virtual HFC Caregiver Lounges for two of the groups that HFC supports: caregivers to those with dementia and youth ages 15-25. In all cases, we're seeking to bring people together through a new tool, Artifcting, and the ease, joy, and meaning made possible with each Artifct created.

"I know firsthand the joy that's possible when you simply ask a loved one, "What is this {thing}?" and then give them the space to tell their stories and reminisce about days past," said Ellen Goodwin, cofounder of Artifcts. "It's also remarkable how you can break through those uncomfortable silences and awkward moments between grandparents and grandchildren who are unaccustomed to spending time with each other and can lean into Artifcting as a win-win, meaning time together and capturing stories for always."

     HFC Caregiver Lounge, Oct. 2023

 
 
 
 
Check out wearehfc.org or follow @WeAreHFC on Instagram for the Caregiver Lounge schedule and event details. Images above show what to look for!

Last fall, HFC also invited Artifcts to a private fundraiser event in Austin, Texas, where the guests delighted in what Artifcts has built and is now doing within the brain health community. One guest remarked, "Imagine if all for-profit companies built with the vision AND the heart of Artifcts? It would be a different world, a better world." 

       Mother and daughter dressed up at HFC event

 
 
📸 Credit: Images 1-2, @baileytoksozphotography @magenbuse; Image 3: Artifcts co-founder Ellen Goodwin and her daughter dressed up and shining at the event @Egoody

Yes, Artifcts may be a young startup, but we have a vision that means transforming all of our relationships with 'stuff' and each other, one Artifct at a time. It's about meaningful connection meeting the practical realities of life: We collect a lot of stuff, and we need to know what it is, why it matters, and what we'll do it with it next. 

We appreciate the humor and truth behind this quote from Lauren Miller Rogen, "Everyone with a brain is at risk for dementia." Begin Artifcting today. Begin learning more about brain health today. Follow along with Artifcts (IG: TheArtiLife) and HFC (@WeAreHFC) for tips and events from Artifcts and HFC!

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© 2024 Artifcts, Inc. All Rights Reserved. 

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International Brand Strategist Gina Buchalter Joins Artifcts Advisory Board

As Washington D.C. headquartered Artifcts celebrates its 3rd birthday, it also welcomes Gina Buchalter to its strategic advisory board. Gina's storied career reaches across popular consumer brands, such as Aura Frames and Fitbit, as well as the world renowned Paramount Pictures.

Gina's deep experience delivering consumer products through new channels and partners will help Artifcts to expand its own footprint within core consumer segments.

"Gina's creativity and ability to connect dots that no one else even sees is captivating and carries with it the revenue basis to help startups and 'grownups' alike to flourish. It's going to be a great year 4 with Gina rounding out our advisory board," enthused Artifcts co-founder Ellen Goodwin.

"I am honored to join Ellen and Heather and the rest of the Artifcts team. It's such important work to help people chronicle their things and memories into one great cohesive story. I'm excited to be part of that journey."

The Artifcts Strategic Advisory Board also includes:

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© 2024 Artifcts, Inc. All Rights Reserved.

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MassChallenge Invites Artifcts Into Early-Stage Accelerator

We interrupt your normal Wednesday ARTIcles story to offer you greetings from Boston, Massachusetts. The Artifcts co-founders flew to Boston yesterday to take part in a multi-day launch of the MassChallenge Early-Stage Accelerator program, one of the world’s top accelerator programs. What’s that? Read on!

As a self-funded, patented startup poised to become a household name—because, let’s face it, who doesn’t have stuff or stories—the team at Artifcts wants to ensure that we’re delivering to you not just the best product to capture the stories, history, and value of all you collect, accumulate, and inherit in life, but that we do so always with an eye toward the best in tech, the best in how we operate (lean!), and more.

MassChallenge is a global network for innovators working to solve massive challenges. MassChallenge connects startups, experts, corporations, and communities to grow and transform businesses and does not take any equity from companies who participate. According to Mass Challenge, the early-stage accelerator has facilitated a remarkable $9B+ in funding for its cohorts.

Of the 1,300+ companies to apply, Artifcts was selected along with approximately 120 others to work together over the next 3 months with industry mentors and partners to challenge how we operate, means to improve, and of course how to grow. While you won’t see any immediate change at Artifcts as we work through the program, we hope that we’ll come out stronger than ever and with new ideas for how to better connect with you and help you to enjoy all that Artifcts offers.

Opening session of MassChallenge, Boston, July 9

 
 
Andrew Bialecki, CEO & Founder of Klaviyo, shares his startup journey during the opening event.

In the meantime, please, continue to Artifct. Share Artifcts with friends and family. We may not have the marketing budget of a goliath corporation, but we have amazing community members who want to see Artifcts succeed. We’re so grateful. And, if you have ideas of what you’d like to see next at Artifcts, or even suggestions for what we could do to make your experience better, let us know! We love and take feedback from our ARTI community to heart.

Wish us luck as we roll up our sleeves and dive into the MassChallenge world!

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Curious about what else we've been up to?

Explore some of Artifcts' other "As featured in" and awards through the years.

© 2024 Artifcts, Inc. All Rights Reserved.

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