“I'm Not Sentimental” 

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

1. 1. 1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

###

You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

This week, as Save the Photos Month continues, we asked interiors and brand photographer Linda Pordon to share three tips to help elevate your at-home Artifcts photography.

Linda is a recognized interiors and brand photographer based out of the New York/New Jersey area. Her work has been published in outlets including Better Homes and Gardens, Domino, Elle Decor, and the NY Times. Additionally, Linda is the owner and founder of Proppe Shoppe, a collection of curated vintage and one-of-a-kind decorative objects and furnishings for the home. (Maybe you'll nod with understanding when you see some of these one-of-a-kind finds didn't even make it to the store front but are instead futured in Linda's public Artifcts collection!)

Through her photography, Linda aims to convey the feel and depth of the pieces and spaces she photographs but, more importantly, she aims to create emotional connections to these subjects through her lens.

Hear from Linda directly for a few easy tips you can try at home to elevate the photography of your cherished objects without any fancy equipment (or frustration!). 

1. FIND THAT LIGHT

Let's start off by going against what you may think ... the "best light" does not necessarily mean find the brightest light possible (or upping your exposure on your phone editing mode) to make it all "light and bright."  I have photographed and sold $800 sculptures that look like they were taken inside a dark closet. But oh they were sexy. The shadows made you feel something when you looked at it. Sometimes, less is more. So a few tips for lighting:

It may seem counterintuitive but TURN YOUR LIGHTS OFF. Use natural and only natural light if you can.

• • • Bring objects outside. The perfect weather to photograph items is an overcast, cloudy day.  It gives even but bright-enough light.  If it’s sunny out, find a spot in the shade to place your object.  When outdoors, you want to make sure your light is even and not too bright.  Watch out for dark shadows that will overpower your images and distract.
    • When photographing inside, just open your shades and set up near a window ... just not directly in the sun.  If your brightest room is too bright, use a bedsheet to hang or tape over the window to diffuse the light a bit. Get creative!
    • If you can't move your object, make sure you try to minimize the artificial lighting that is needed or opt to bring lights closer vs have the orange glare and reflection of overhead lights.

Play with (gasp) shadows.  

I said it. Use objects near or in front of your light to create shadows. A window pane. Hold a stem of flowers in front of the light. A raffia hat. You get the point. This is so easy to do and creates such high drama and can be done with things you have around the house. Your images will be looking "editorial" in no time.

2. KEEP YOUR BACKGROUND SIMPLE AND MAKE IT CONSISTENT

If you're photographing several objects or an ongoing collection, try to make sure your color story and mood are consistent.

Do you want all bright pops of color behind your objects? Simple white? Dark and moody? The world is your oyster. My absolute favorite backgrounds are Replica Surfaces Boards (not sponsored but they should be!) which are lightweight and completely wipeable. The marble truly looks like marble and I have photographed it in every lighting possible. I wouldn't lie to you.  

If you don't want to invest in purchasing backgrounds, you can grab cheap poster board and keep it white or paint it any color or texture you feel like. Or hang a sheet against a wall and drape it down onto the floor. You would be shocked at how many brands are keeping their backgrounds pretty organic and homemade these days, but the images still look stunning and professional. 

3. THINK (AND PAUSE) BEFORE YOU SNAP

The biggest advice I would give you is take your time. Really think about your shot. Take your time holding your camera (even if it's your iPhone).  Look around at the light. When my kids photograph with me for fun, I always have them walk around and take pictures with their hands to really see things before they get distracted with clicking the shutter. Think before you get snap happy!

A few concrete things to focus on:

Composition: This is a really big part of photography and a hard thing to break down succinctly, but try to be mindful of the following:

• • • Leave negative space. It lets the eye breathe and actually makes your object more of a focal point.
    • Group smaller objects closer together to give them more "weight" on camera (groups of 3 are generally pleasing to the eye).
    • Vary up your angles. Make sure you get at least one head-on shot. Stand on a stool and take some overhead.
    • Watch your sight lines. Make sure key details aren't blocked. Try to see what your eye is drawn to and how it moves across an image.  

Gridlines: My #1 tactical PLEASE PLEASE do this is get your picture straight.

If you are taking pictures crooked, panned up or down and not taking a minute to get as straight as possible, your images are always going to look more amateur. I can forgive almost any sin above the crooked image. An iPhone trick here is to turn your gridlines on (Settings -> Camera -> Grid set to green), and voila! The Lightroom app (available on iOS and Android) also has a great feature to auto correct gridlines (Geometry -> Upright click this toggle -> keep to "Auto," generally).

Editing: If you looked at a professional photographer's images, they should look pretty good SOOC (straight out of camera), but we would all be lying if we said post-production editing isn't a large part of the creative process.

There are some horrible filters out there, but there are also some good free and cheap phone apps you can use for your camera phone photos.  Lightroom is my favorite for photo editing. I also love Color Story. Your iPhone's built-in camera editing tools aren't all that shabby either. Try to keep your highlights down, your shadows up, and play with the contrast and warmth as much as you want. If you find settings you love using, try to consistently apply them to your images.  

Last, but not least, have fun with it.

Photography is such a beautiful way to tell a story about something or someone you love. My favorite photos are the ones where I wasn't overthinking, I wasn't hyper focused on the technical pieces, and I was just inspired by what I was shooting. Enjoy the gift of translating things you love for others to see and enjoy.  

Share with us Artifcts you've created putting some of Linda's tips to the test at Editor@Artifcts.com. Or share directly with Artifcts on Facebook or @TheArtiLife on Instagram - we love videos too! 

Happy Artifcting!

###

ABOUT THE FEATURED PHOTOGRAPHER

Linda Pordon is a an interior and commercial brand photographer based out of Ho-Ho-Kus, New Jersey. She has a B.S. in Finance and started her career in forensic investigations at PricewaterhouseCoopers before pivoting to marketing as an executive at American Express in the premium product space for 15 years. Linda draws on her 20-year tenure in corporate marketing and strategy to enable her to better translate the visions and stories of businesses in her photography work. When she's not behind the lens, Linda has her hands full with her favorite ever-moving subjects, her three young sons, 5, 7, & 9 years old.

© 2023 Artifcts, Inc. All Rights Reserved.

Reading time: 1 minute

"Key to efficiency," that’s what people claim about to-do lists. Well, even those of us who love a good to-do list to track and tick off our accomplishments sometimes begrudge those same lists.

To-do lists are never ending. We can’t always control what goes into them. And we often ignore the lists that might help to rejuvenate us and prioritize life instead those lists that push us into getting done those tasks that “must” get done and on deadline.

We created inspiration checklists at Artifcts last year in part because we knew sometimes adopting a new habit—like Artifcting—needs a jumpstart mixed with accountability. The other part was that the Arti Community shares with us so many brilliant ideas for how and why and what they Artifct that we wanted to pull together everything and share it right back with all of you. Now you can simply have fun without the stress you may feel with “What next?” or “What now?” with a whole home full of options.

We started by publishing a series of 12 checklists on Artifcts.com. Can you guess which of those original checklists has been the most popular to date? The list to rule them all: declutter! Stuff really can overwhelm us.

Recently we previewed two new checklists, graduates and sports, in our social media channels, both of which are now available online. And finally this week we released two more to enjoy over the weekend. Their themes? All things photos and culinary connections.

On top of all that, we have still another surprise coming this winter to make these checklists more personal and interactive to help you stay motivated, have fun, and learn new things about each other with every Artifct you create and (maybe) share. 

Have ideas for items we’ve missed on a checklist? Wishing for a specific theme in our future checklists? We’d love to hear from you at Editor@Artifcts.com.

Happy Artifcting!

###

© 2023 Artifcts, Inc. All Rights Reserved.