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Aspirational Clutter & Your Closets: What is Aspirational Clutter, and What Will You Do With It Next?

March 12, 2025

Have you heard of aspirational clutter? It’s the stuff you buy, collect, or otherwise hold onto with intention of some future use. Or maybe it's for some future version of you and the life you plan to lead.

Aspirational clutter can exist anywhere and everywhere in your home. Take the kitchen, for example. How many cookbooks, special pans, unique spices, and gorgeous serving vessels do you keep with the intention of expanding your cooking repertoire and hosting more events in your home?

For others, many many others, the bedroom closet is an absolute magnet for aspirational clutter. For this reason, you even commonly find references to this sort of ‘stuff’ in popular books. For example, the NYC-dwelling lead character in best-selling author Jodi Picoult’s book, Wish You Were Here, lamented her inability to let go of her shoebox full of art supplies when she pivoted to a career in art sales with Sotheby’s. But it was not only art supplies.

“The shoebox came with me, still unopened. I set it on the highest shelf of my closet, behind sweatshirts from college I no longer wore but couldn’t bear to donate to Goodwill, and the winter hiking boots I bought but never used, […]”

(By the way, Artifcts is a perfect digital shoebox for the valuable and sentimental items you collect alike.)

Here are more examples of aspirational clutter that find cozy homes in our closets:

      • Clothing that ties us to a special moment in our own story or we’ve outgrown or matured beyond, but we tell ourselves maybe one day we could wear again.  
      • Accessories, like gorgeous silk ties and cufflinks, clutches and stilettos, and more for fancy events that we never attend. 
      • Everything for the wrong climate. If you live somewhere in which winter’s scarcely a month long and snow is a once in a lifetime event, how many sweaters, sweatshirts, mittens, snow boots and spare down comforters do you actually want to make room for?  You may dream of vacations or a return to cold living, but is storing this all for years if not decades practical? 
      • Kits and crafts, maybe you bought them, maybe they were gifts, but you’ve never picked it up or kept it up. Maybe it’s time to let go in favor of a hobby that is you?

Closet Tales from Texas & Wisconsin

Our co-founder Ellen who lives in the heart of Texas recently emptied every single thing that belonged to her from her master bedroom closet. Her goal was simple: LESS. She reported that she felt depressed by the end by what she saw as so many aspirations unmet as well as waste, articles of clothing barely or never worn, “Because I just never felt good in it or never had the right occasion for it. It's no different than buying framed art for a wall or a pillow for a couch because you love them and then you realize, you really have no space for it.”

As depressing as it was, there were nice moments, too. Ellen saw in her items so many lives she’s lived.

“I literally found a maternity shirt I wore when I was pregnant with my daughter 14 years ago. Ha! I also realized I still owned the suit jacket I wore to my first interview at the CIA nearly 20 years ago. I really thought I had already gotten rid of it.”

When we asked what one tip she has for anyone undertaking a rightsizing of the contents of their closet, she said it was important not to let yourself off the hook. “I was smart to lay it all out on and around our bed because it put a clock on my work. We couldn’t sleep if I didn’t get through it.” Her sorted piles ended up looking like this:

      • Sell 
      • Donate, “But first you can bet that I Artifcted that suitcoat from my CIA interview!” 
      • Wash and/or repair (and then keep)
      • Keep 
      • Trash 
      • Give to my daughter/neighbor/friend 
      • Recycle, “Especially all those hangers! I was able to return some to my local dry cleaners and the rest to Goodwill. I also marked a bag ‘Textiles for recycling,’ that could not be sold and gave that to Goodwill, too.”

More than 1,000 miles away from Texas, tucked in their new home away from home in chilly Wisconsin, a member of the Arti Community undertook a similar closet downsizing effort recently. But her efforts were precipitated by a change in career and a move from DC to Wisconsin.

Her biggest challenge? What to do with all those formal work clothes! They still fit, that was not the issue, but would she need them now? Suits, heels, and designer handbags, oh my! They meant enough to her to make the move, but now that she was staring at the ever-shrinking space in her new closet, did they warrant the space?

Her silver bullet was unexpected: her husband! Weeks of hemming and hawing, combined with a healthy dose of “do-you-really-plan-to-wear-that-up-here" questions from her husband helped her decide to sell the pieces that were sellable (thank you, The RealReal!) and donate the rest, but not before she Artifcted them. She now has the memories of the clothes, and what they meant to her, safely stored in Artifcts, AND a lot more closet space for all those cold weather necessities.

Before we conclude this ARTIcles edition, we want to know, what items are the tough stuff in your home, the hardest to let go? Please let us know at Editor@Artifcts.com. We'll update you next week on the results!

Which category of stuff is the tough stuff for you to declutter

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Looking Back with Gratitude, Looking Ahead with Purpose

Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

We were also honored to be named one of Family Tree Magazine’s Top Genealogy Tech Websites for the third year in a row. This recognition reflects our continued commitment to supporting families, historians, and everyday memory-keepers with thoughtful, accessible technology. 

In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

On the product side, we reached a major milestone with the launch of ARTIAssist, our first AI-backed feature. ARTIAssist was designed to make creating Artifcts easier and more intuitive, helping members capture historical and factual details behind their most cherished keepsakes. This was a big step forward for us, and we’re just getting started. 

None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

  • Continued refinement of ARTIAssist and other AI-powered tools to help you create new Artifcts with confidence and ease 
  • Virtual workshops designed to help you get the most out of every Artifcts feature 
  • And a growing team, bringing new ideas, energy, and expertise to better serve our community 

Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
Happy New Year ✨ 

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Happy 12 Days of Artifcts!

The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

We promise, our “challenge,” doesn’t involve Tik Tok or ice buckets, and it’s simple enough to do even if you’ve never done one of those “I-saw-it-on-the-evening-news" challenges before. 

Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
  • 12 stories ready to share with family and friends—now or for generations to come 

There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

Many participants tell us that once they start, they can’t stop. One Artifct leads to another. One memory unlocks three more. Before you know it, you’re building a living archive of your life (and your holidays!)—your way. 

Share the Joy 

One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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Why an Artifcts Membership Is the #1 Holiday Gift for Grandparents Who Have Everything 

As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

  • The origin of Grandpa’s well-worn fishing hat
  • The recipe card with Grandma’s handwritten notes
  • The ornament that’s hung on the tree for 40 years
  • The ticket stub from their first date 

This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

  • Families who live far apart
  • Grandparents who want to connect with tech-savvy grandkids
  • Loved ones who want to preserve memories before they fade 

Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

This avoids confusion, conflict, or lost historical context later. Family decision-making becomes clearer—and more heartfelt—when the story behind each item is preserved. 

Tech-Friendly for All Ages 

Artifcts was designed to be simple for anyone to use—tech-savvy or not. The platform walks users through the process step-by-step, making it enjoyable and unintimidating. Our Quick Start Guide helps anyone age 16-97 get started right away, while our YouTube Channel offers dozens of short, easy to follow videos that will have you up and Artifcting in no time!

Plus, because it’s digital, grandparents can create and share Artifcts from the comfort of home or even use the mobile app when inspiration strikes. 

A Gift That Lasts Long After the Holidays 

While most holiday gifts are eventually forgotten, Artifcts grows more valuable with time. With every story uploaded, the gift becomes richer, deeper, and more meaningful. 

It's not just a membership—it’s: 

  • A storytelling tool
  • A memory-preservation system
  • A family-connection platform
  • A legacy-building experience 

And it becomes a treasured part of a grandparent’s life year-round. 

The Heart of the Holiday Season 

Ultimately, the best gifts are those that bring people closer together. A gift membership to Artifcts.com celebrates a grandparent’s life, honors their stories, and preserves them for generations to come. It transforms holiday giving into something timeless—ensuring that the memories, laughter, lessons, and love of today remain part of your family’s story forever. 

This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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