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Aspirational Clutter & Your Closets: What is Aspirational Clutter, and What Will You Do With It Next?

March 12, 2025

Have you heard of aspirational clutter? It’s the stuff you buy, collect, or otherwise hold onto with intention of some future use. Or maybe it's for some future version of you and the life you plan to lead.

Aspirational clutter can exist anywhere and everywhere in your home. Take the kitchen, for example. How many cookbooks, special pans, unique spices, and gorgeous serving vessels do you keep with the intention of expanding your cooking repertoire and hosting more events in your home?

For others, many many others, the bedroom closet is an absolute magnet for aspirational clutter. For this reason, you even commonly find references to this sort of ‘stuff’ in popular books. For example, the NYC-dwelling lead character in best-selling author Jodi Picoult’s book, Wish You Were Here, lamented her inability to let go of her shoebox full of art supplies when she pivoted to a career in art sales with Sotheby’s. But it was not only art supplies.

“The shoebox came with me, still unopened. I set it on the highest shelf of my closet, behind sweatshirts from college I no longer wore but couldn’t bear to donate to Goodwill, and the winter hiking boots I bought but never used, […]”

(By the way, Artifcts is a perfect digital shoebox for the valuable and sentimental items you collect alike.)

Here are more examples of aspirational clutter that find cozy homes in our closets:

      • Clothing that ties us to a special moment in our own story or we’ve outgrown or matured beyond, but we tell ourselves maybe one day we could wear again.  
      • Accessories, like gorgeous silk ties and cufflinks, clutches and stilettos, and more for fancy events that we never attend. 
      • Everything for the wrong climate. If you live somewhere in which winter’s scarcely a month long and snow is a once in a lifetime event, how many sweaters, sweatshirts, mittens, snow boots and spare down comforters do you actually want to make room for?  You may dream of vacations or a return to cold living, but is storing this all for years if not decades practical? 
      • Kits and crafts, maybe you bought them, maybe they were gifts, but you’ve never picked it up or kept it up. Maybe it’s time to let go in favor of a hobby that is you?

Closet Tales from Texas & Wisconsin

Our co-founder Ellen who lives in the heart of Texas recently emptied every single thing that belonged to her from her master bedroom closet. Her goal was simple: LESS. She reported that she felt depressed by the end by what she saw as so many aspirations unmet as well as waste, articles of clothing barely or never worn, “Because I just never felt good in it or never had the right occasion for it. It's no different than buying framed art for a wall or a pillow for a couch because you love them and then you realize, you really have no space for it.”

As depressing as it was, there were nice moments, too. Ellen saw in her items so many lives she’s lived.

“I literally found a maternity shirt I wore when I was pregnant with my daughter 14 years ago. Ha! I also realized I still owned the suit jacket I wore to my first interview at the CIA nearly 20 years ago. I really thought I had already gotten rid of it.”

When we asked what one tip she has for anyone undertaking a rightsizing of the contents of their closet, she said it was important not to let yourself off the hook. “I was smart to lay it all out on and around our bed because it put a clock on my work. We couldn’t sleep if I didn’t get through it.” Her sorted piles ended up looking like this:

      • Sell 
      • Donate, “But first you can bet that I Artifcted that suitcoat from my CIA interview!” 
      • Wash and/or repair (and then keep)
      • Keep 
      • Trash 
      • Give to my daughter/neighbor/friend 
      • Recycle, “Especially all those hangers! I was able to return some to my local dry cleaners and the rest to Goodwill. I also marked a bag ‘Textiles for recycling,’ that could not be sold and gave that to Goodwill, too.”

More than 1,000 miles away from Texas, tucked in their new home away from home in chilly Wisconsin, a member of the Arti Community undertook a similar closet downsizing effort recently. But her efforts were precipitated by a change in career and a move from DC to Wisconsin.

Her biggest challenge? What to do with all those formal work clothes! They still fit, that was not the issue, but would she need them now? Suits, heels, and designer handbags, oh my! They meant enough to her to make the move, but now that she was staring at the ever-shrinking space in her new closet, did they warrant the space?

Her silver bullet was unexpected: her husband! Weeks of hemming and hawing, combined with a healthy dose of “do-you-really-plan-to-wear-that-up-here" questions from her husband helped her decide to sell the pieces that were sellable (thank you, The RealReal!) and donate the rest, but not before she Artifcted them. She now has the memories of the clothes, and what they meant to her, safely stored in Artifcts, AND a lot more closet space for all those cold weather necessities.

Before we conclude this ARTIcles edition, we want to know, what items are the tough stuff in your home, the hardest to let go? Please let us know at Editor@Artifcts.com. We'll update you next week on the results!

Which category of stuff is the tough stuff for you to declutter

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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What Should You Do with Old Holiday Cards?

The holidays leave behind more than sweet memories and leftover cookies—they often leave behind piles of holiday cards, envelopes, and handwritten sentiments that can accumulate year after year. Many of us have bins tucked away in closets filled with cards we think we’ll revisit someday. But what if there was a better way to preserve the heartfelt thoughts without keeping a mountain of paper?  

At Artifcts, we believe you can keep the memories and reduce the clutter creating a win-win for all. Read on to learn how to give your holiday cards a second life that actually honors the story behind them. 

Rethink What You’re Really Saving 

Holiday cards are meaningful because of the thought and connection behind them—not because of the paper they’re printed on. Most cards are never meant to be kept forever, yet many of us hang onto them like keepsakes.  

According to a recent article in the New York Post, 85 percent of Americans say they will not throw away their holiday cards this year, with the average reader claiming to have 17 cards. We get it! We like seeing our loved ones’ handwriting, and we love looking back at the old photos and re-reading the funny stories contained within. The beauty of Artifcts though is that you can capture the memory and meaning before letting go of the physical card.  

85 percent of Americans say they will not throw away their holiday cards this year...

Step-by-Step: From Card Clutter to Meaningful Memories

  1. Artifct the Best Ones 

Take a photo of your favorite holiday cards—the ones with truly personal, handwritten messages or special photos. Upload the images to Artifcts and add a story or description: who sent it, what the message meant to you, and why it stood out. You can even add audio or video too. This way, you preserve the heart of the card forever, even if the paper gets recycled later.  

 

One of our co-founder Heather's favorite holiday cards. Sorry, this Artifct is private!

Pro tip #1: Consider grouping cards by year or theme (e.g., “Holiday 2025”) so you can see how handwriting, designs, and messages change over time. Add a custom, private tag to the grouping so you can easily sort and search through your collection years from now. Our co-founder Heather uses a tag #frommattwithlove to quickly find the cards her husband has sent her over the years. 

Pro tip #2: Feeling overwhelmed by the number of cards? Group the photos into a single PDF and upload the PDF to Artifcts thus creating a single Artifct for all your cards this year.   

  1. Let Go Without Guilt 

Once you’ve preserved the memory with Artifcts you can recycle generic or less meaningful cards and maybe keep only a few select physical favorites if you really want. Downsizing your card collection from 17 (!) to three creates a more manageable, meaningful collection. This approach keeps holiday clutter under control while also preserving the memories, without bins and boxes taking over your home. 

It also helps you avoid the bin of forgotten cards. How many of us have that bin? And when was the last time we looked at it?  Feelings of guilt around tossing holiday cards are common but holding onto every single one can quickly become a burden rather than a joy. 

Creative Ways to Give Cards New Life 

Feeling creative? Hate the thought of simply recycling your old cards? If you enjoy repurposing things physically, here are some fun ways to reuse parts of old cards in lieu of recycling them: 

  • Cut out decorative fronts to make gift tags
  • Use images in a holiday scrapbook (with your Artifcts QR code inside!) 
  • Repurpose card pieces in crafts or family projects
  • Donate card fronts to local schools or nonprofits that reuse them  

These ideas let you enjoy the look and feel of your cards without storing them all year long AND ensuring the paper that they were printed on is kept out of a landfill.  

Make It a Holiday Habit 

In case you missed last week's ARTIcle, it should come as no surprise that we're all about habits here at Artifcts. Next time you finish celebrating (be it a birthday or a holiday), take a moment to Artifct your favorite cards. In a short time, you’ll have a beautiful digital collection of holiday love that you can revisit and share anytime with family, inspire future generations, or simply enjoy reflecting on year after year.  

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Old cards, photos, and letters on your mind? You might also enjoy these related ARTIcles:

What Should You Do with Old Scrapbooks?

Rescue Mission! That's More Than a Photo

How to Artifct Cards & Letters

© 2026 Artifcts, Inc. All Rights Reserved.

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At Artifcts We’re Talking #HabitChange in the New Year

As we kick off a brand new year, it’s the perfect moment to reflect on how small shifts in our routines can create lasting change. With 2026 underway, many of us are thinking not just about resolutions, but about building habits that genuinely stick and bring more meaning to our everyday lives.

Changing habits isn’t easy — especially when it comes to creating new ways of preserving memories, stories, and the things that matter most. Whether you’re looking to be more intentional about documenting family histories, organizing meaningful items, or simply wanting to make sure important moments aren’t lost, we're here to help.

At Artifcts, we're big fans of the book, Atomic Habits by James Clear, it's a must read in our view because it speaks to all of us no matter our day-to-day way of living. 

For example, are you the type of person for whom the moment an item is added to your to-do list you ignore it as though it were written in invisible ink? Or do you sweat that list out until it's done, hopefully as soon as possible, and then cross it off your list with great satisfaction? 

Yup, James Clear sees us all and has strategies to help. 

In case you haven't read, or have no interest in reading, his book, we've developed some practical strategies and insights to help you turn #HabitChange into lasting practices, and make 2026 the year you preserve what matters most in ways that are simple, sustainable, and personally meaningful. 

Read on for tips that will help you shape routines that support your goals — from starting new habits to keeping them — and bring purpose and clarity to how you care for the memories and items you treasure.

Three Habit Strategies for our Artifcts Community 

STRATEGY ONE 

Like everything else in life, to create new habits, you need to consider first what “rewards” you want from, in this case, Artifcting. Depending on your situation, maybe you identify with one of these, and it will help guide you to the right habit-based approach to Artifcting and what you do with your Artifct once you create it: 

  • I need to be better organized and in greater control of the ‘stuff’ around me. Consider our 5 Ways to Start Artifcting, room by room, most valuable, most cherished, that closet you hate to open … 
  • I want to make sure my loved one is not forgotten. Artifcting need not be a solo experience. Create an invite-only circle to share and remember those who you have lost. 
  • I want to document and share my family history. Invite-only circles on Artifcts are one place to start so that you can invite family in to see heirlooms, but social media groups are often another great source of information, and you can easily share your Artifcts into social media for more fact and family lore gathering. 
  • I love swapping good stories, laughing and remembering with friends and family. So try sharing an Artifct or two and see how that works for you; add audio or video too so your loved ones can hear your story in your voice.  

STRATEGY TWO 

Frame Artifcting as a "when" activity so it becomes intentional. The key here is to be very specific! 

  • "Every Sunday when my husband watches the football game, I'll grab my phone and create two new Artifcts." 
  • "When I add something into storage, I'll Artifct it first."
  • “When I buy something over $100, I will ask myself, “Is this an Artifct?” and Artifct it on the spot (with receipt!) and fill in the full details later. 
  • "When I unpack my suitcase, I'll Artifct my new mementos along with the photos from the trip." 
  • "Every Friday when my son brings his art folder home, I’ll Artifct his projects with him while he has an after-school snack.” 

STRATEGY THREE 

Try out what Clear calls "habit stacking" to incorporate Artifcting into your regular routines and existing habits. 

  • "Each season when I organize my closet, I'll Artifct any sentimental pieces, and then sort the items into three piles: keep, consignment, or donation." 
  • "As I review my estate plan each year, I will check that my Artifcts are included in the tangible assets memorandum."
  • “As I add an item to my daughter's baby keepsakes box, I will Artifct it. Then I will put the box away immediately.” 
  • "While we put away the holiday decorations each winter, we will take breaks. During the breaks we’ll Artifct special ornaments, cards, etc.” 

The best way to build a new habit is to start small — and start now. Create one Artifct. See how easy it is. No pressure, no perfection required — just one story, one moment, one memory captured.

From there, build a rhythm that works for you, on your schedule. One Artifct a week adds up faster than you might expect. By the end of the year, you’ll have 52 Artifcts, 52 stories, and 52 memories preserved — a meaningful collection of what matters most.

This is how preservation becomes a habit — not a task. Begin today by creating your first Artifct. Happy Artifcting!

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© 2026 Artifcts, Inc. All Rights Reserved. 

Any mistakes in the interpretation of the habits to Artifcting belong to Artifcts. In fact, we would encourage you to download the free habit cheat sheets from the author at atomichabits.com/cheatsheet

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Looking Back with Gratitude, Looking Ahead with Purpose

Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

We were also honored to be named one of Family Tree Magazine’s Top Genealogy Tech Websites for the third year in a row. This recognition reflects our continued commitment to supporting families, historians, and everyday memory-keepers with thoughtful, accessible technology. 

In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

On the product side, we reached a major milestone with the launch of ARTIAssist, our first AI-backed feature. ARTIAssist was designed to make creating Artifcts easier and more intuitive, helping members capture historical and factual details behind their most cherished keepsakes. This was a big step forward for us, and we’re just getting started. 

None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

  • Continued refinement of ARTIAssist and other AI-powered tools to help you create new Artifcts with confidence and ease 
  • Virtual workshops designed to help you get the most out of every Artifcts feature 
  • And a growing team, bringing new ideas, energy, and expertise to better serve our community 

Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
Happy New Year ✨ 

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