Give the gift small icon
Give the gift of Artifcts!
HELLO!
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close

ARTIAssist has arrived

Arti Unlimited and Professional members can use our new AI-boosted ARTIAssist to enhance their stories and memories with historical and factual details about the items they Artifct.

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

November 06, 2024

Careful what you ask for. In his book “Stuffocation,” author James Wallman details how in the post-industrial revolution US economy of the 1920s and 1930s, there was too much of everything, everything produced by farmers to industrial machines. We overachieved! Rather than produce less, the goal became getting consumers to buy more, even if they had enough. Advertisers had to up their games.

The trick was how to get people to lose the “lasts a lifetime” expectation and develop a desire for the newest version, model, or edition that industry was now only too happy to churn out. The fashion industry already exemplified this and now the rest had to catch on, landfills be damned, and provide cheaper, disposable, fashionable everything. 

Fast forward 100 years and the "buy more" concept has persisted and matured, leaving no industry untouched, and guiding us into what you could call a stuffidemic. Here are a few examples to get you thinking like the advertisers do. 

GADGETS.

Millions regularly trade in their favorite gadget—whether a phone, tv, fitness tracker, or otherwise—for the next model the moment it’s released, waiting in line to ensure they are the earliest of adopters. That's why companies like Apple have big dollar marketing campaig slogans like, "Trade in. Level up." And tech's just the obvious example.

Apple wants you to trade in your laptop and other products and pay for the next greatest

COLORS!

Have you thought about why there are “colors of the year” and “of the season” that pop up in your feeds and inboxes, often with seasonally suggestive names, like “breezy blue?” All the companies fall in line with their similar version of the “it” blue of the season, until it’s suddenly a beautiful gem green and yet again you rethink your clothing and home decor choices. Colors can also create a sense of urgency to buy before it's gone, like this example from Character (which does sell delightful products!).

Character promoting its charcoal black toolbox for the holidays

DESIGN CONCEPTS.

Design concepts trend just like colors. Recently “glaze” has popped up on hot pink garments from Lulu Lemon and green frames from Framebridge. This is not to be outdone by “scalloped” edges on picture frames from Archival Methods, mirrors and tables from School House, and toilet paper from Charmin. Product and marketing experts know how to get modern buyers to buy. 

MATCHING SETS AND COMPOSITIONS.

Here’s yet another reason to buy – sets. Whether that’s a matching clothing set or a gallery wall of frames, moving you to buy not one, not a set, but MORE all at once. I mean, the picture shows 10 frames make a gallery, so I guess I need one of each, right? 

Maybe these tactics do not sway you. You have a certain style, and you stick to it. Timeless. Functional. You! What about ...

ENTICING DISCOUNTS.

... the sneaky “up to 30%” off offers? Have you fallen for those? You browse or click and nearly nothing you’re interested in is 30% off, just a tactically chosen few which you overlook as you accelerate through the checkout process because you are already there in the store or your credit card or other digital payment means is already available on your phone or laptop. 

6 Strategies to Help You Muffle the Calls to Buy

We first published this story in honor of Earth Day and in recognition of our general philosophy here at Artifcts that you should stop and smell the roses more often when it comes to your ‘stuff’ to appreciate what you have and why you have it, we’ve curated some easy tactics you can use to halt more stuff from coming into your home. We're republishing it today so you can revisit these strategies before your holiday shopping begins and hopefully save some money and avoid being lured to buy 'stuff' you'll regret later. If nothing else, put #3 into action today!

1. Unsubscribe. (Yes, catalogs, too. Check out options.). Have you heard of that movie from 80s, "See No Evil, Hear No Evil?" That's the idea. If you are not seeing those emails and notifications, you are so far ahead of the game. Worried you’ll miss a sale? Set a reminder to check back when you know they usually have sales. Or simply sign up again later if you truly miss seeing their emails. 

2. Delete payment methods. Unless you are on a recurring payment plan that requires a purchase, delete and/or do not save any payment information anywhere. Make it inconvenient to make that purchase. You’ll have to get up out of your seat to get that credit card, giving you time to think again. 

3. Work ahead for sales. You’re a deal hunter. Fabulous. So are we. Save items to your shopping cart weeks before that next big sale. In the US, big sales are like clockwork on major holidays. By preloading items to your cart, you have time to think on it. When you return weeks later you might discover that at least some of those items are not as “must have” as you first thought. 

4. Visualize where it will go, where and when you will wear it. Maybe you love a beautiful, framed picture, a side table, a cool clock, a dazzling watch, or a “travels-beautifully” dress. Pause to think, where exactly will I hang this picture in my home? Where will this table fit? You already have a watch. Why do you need or want this one? 

5. Keep savings goals front and center. Do you have debt to pay down? A big trip you’re dreaming about? What about ambitions for a lower stress summer with the kids in camps they’ll love? Keep photos of your goals around you. Track your savings each week. Or add to your savings each time you resist a purchase as a reward toward your goal, even if it’s only skipping that espresso. Whatever it takes for you, remember the thrill of that purchase might be short-lived compared to your still more thrilling goals. 

6. Skip “{fill in the blank} math.” Here’s a recent example of this straight from our teenage daughters and their talk about “girl math.” Normally the swim tops and bottoms are individually $30 but there’s a buy one-get one sale. Dear daughter picked out a swim set and said, “Awesome, I have $30 more dollars to spend.” On something, anything, no idea what, but let’s go spend! Sigh.

_________________

We feel better already, reminding ourselves of these strategies. We're not turning over a minimalist leaf or shaming anyone for enjoying a bit of shopping. But we do hope your buying does not lessen anything else in your life, from enjoying your home to taking those trips of a lifetime you save for and remember always.

###

© 2024 Artifcts, Inc. All Rights Reserved.

Share With Friends
7 likes
What's New at Artifcts
A Family History in Five Artifcts

It’s family history month, and if you had to, could you tell your family history in five Artifcts or less? Sound impossible? We weren’t sure, so we decided to put it to the test. 

We reached out to one of our super Artifcters, @Grandmom and asked her, if she had to choose just five Artifcts to tell her story, could she? And if she could, what five would she choose?  

Thankfully, @Grandmom was up for the challenge, although she did preface it by saying “Are you sure, just five? That’s all I get?” Yep, that all you get, at least for this ARTIcles story. “Well, good thing I have my timeline, at least I know where to start!”

Over to you @Grandmom to walk us through your family history, Artifct by Artifct. (The below excerpts are from an interview we did with Grandmom; the words in quotes are direct from the source!)

________________

GRANDMOM'S FAMILY HISTORY IN JUST 5 ARTIFCTS

Artifct #1: The Beginning

The Milking Chair My Grandfather Built

“Well, I guess I better start at the beginning, sometime in the 1860s. One of my oldest Artifcts is the milking chair my father’s father made his wife. They lived on a farm in southern Georgia. He built it for her because she was so short, that none of the regular chairs were a good fit. He built it right after the Civil War, I don’t think he used a single nail, only pegs. You don’t see that these days.” 

 

Artifct #2: Childhood in Rural Georgia

Mother's and Grandmother's Wash Boards

Next up? “Well, that would have to be Mother’s and Grandmother’s wash boards. I still have them after all my moves. We grew up in rural Georgia, and we didn’t have much back then, but Mother always made sure we were well dressed and presentable. I still remember her using these boards to do our laundry. I even used them when I was younger! It’s just what you did back then. I can’t imagine what the kids would do today if they had to use washboards. I can tell you; they probably wouldn’t do laundry!”   

Artifct #3: Traveling Far Far Away

Snake Tales

“The next one is one of my favorites—my snakeskin! I still remember [my friend] Shirley’s reaction, ‘I’m not going to do it Martha, you do it, you shoot the snakes!’” What makes the snakeskin so special? “It reminds me of all the crazy adventures and travels that Bobby [my husband] and I had when we were first married. I never could have imagined living overseas, or going on safari, or doing all the crazy things we used to do. I was telling [my granddaughter] about what we did back then, and she didn’t believe me at first. I had to show her the pictures AND the snakeskin. I was something back then!” For the record, we still think you’re something @Grandmom!   

Old photo of a group of people standing around a large dead snake

 
 

Artifct #4: Family Time

Our Trusty Station Wagon

“I guess my next Artifct would be our old station wagon, and the photo of the three boys [our sons] in the back. [It's a private Artifct.] Back then we didn’t use seatbelts; I’m not even sure if we had them in the way back! But man, those boys loved that station wagon; Bobby and I did too! We took it everywhere—Brazil, Europe. I still remember I once got a speeding ticket in Rio while driving the station wagon. I had never gotten a ticket before in my life! So many memories. I can still hear Bobby yelling at the boys to quiet down back there or else. The boys remember too!”  

Feeling inspired? Create a new Artifct!

Not a member yet? No problem! Sign up free to start Artifcting.

 

Artifct #5: Small Momentos of a Life Well Lived

International Spoon Collection

Sounds like travel and all your adventures overseas are a big part of your family history and story @Grandmom? “It was our life back then. We didn’t think twice about it when we were doing it, but it was what our family did. It’s what our boys remember. Living overseas teaches you so much. So, I guess my last Artifct would have to be my spoon collection.

I have one from every place I’ve ever lived or visited! I have at least two hundred! The one spoon I didn’t have until recently was Monrovia. I couldn’t find one when we were living there, but then Joy [my daughter-in-law] found one on Ebay and now my collection is complete! It’s amazing to think that had life been different, we could have stayed in Georgia. I know my boys are thankful we did not do that.” 

Souvenir spoons hanging on a wooden display rack

 
 
One of these is not like the other. Is that a spork in the spoon collection?

And there you have it! Five Artifcts; five stories; five memories of a life well lived and well-traveled. If you had to choose, what five objects would you Artifct to tell your story? You can write to us at editor@artifcts.com and let us know, we’d love to hear from you! 

### 

A very special thank you to @Grandmom for sharing her Artifcts and story with us. For those of you curious about this amazing woman, she lived to be 85, had three grown sons, 10 mostly-grown grandchildren, and had lived in six countries and traveled to well over 50. She was married to the “love of her life” for over 40 years and was proud to be her family’s keeper. Why did she Artifct? “To tell the histories and stories behind all my stuff. If I don’t the boys will have no way of knowing what is what.”

We thank @Grandmom's family for letting us reprint this ARTIcle (which originally ran in 2023) as a special tribute to her and the amazing life she lived.

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Estate Planning of Things

Over the last several years, there has been a movement in technology called the “Internet of Things.” This is the growing interconnection, via the internet, of computing devices embedded in everyday objects. At some point in the future, all our home and business technology are expected to be seamless and interconnected.  

In the past, estate planning has been solely or almost completely concerned about passing a person’s assets at death. It has not been connected to other parts of life and especially not connected to the parts of all our lives that have no monetary value: family history, legacy, values, etc. If the IRS does not value it, we often ignore it in estate planning.  

If the IRS does not value it, we often ignore it in estate planning

We need to start thinking about Interconnected Estate Planning to make estate planning more wholistically connected with our lives. Especially in this age of downsizing and decluttering, we need to start thinking about how we plan to transfer our things to our children, families, and friends in a way that transfers not just the title and ownership, but also transfers the “Why” so those people and others will understand the importance and the stories behind those assets. We also can think about making those transfers during life when we have the chance to assure the best stewardship of the items for the future.  

 
 
 
 
You can watch the full episode of Evenings with Artifcts: Modern Estate Planning here.

How do we start Interconnected Estate Planning? Many of us are paralyzed or overwhelmed and do not start estate planning until late in life, or – at worst – when it is too late. Among the negative thoughts I have heard are: 

  •  “I’ll just leave this to be handled after I am gone.” 
  • “My children/grandchildren/friends/family all know what I want and they will divide everything fairly.” 
  • “I do not want to make any decisions that might make people mad after I am gone.” 
  • “I don’t want to dwell on my own death.” 

In my experience, it is much better to make a plan than to leave the disposition of your estate to chance. Many estate planning attorneys, accountants, insurance professionals, and others who help to manage assets for estates have stories of families broken apart because the person who died was not clear about disposition. There are lawsuits that have dragged on literally for decades where beneficiaries argue about these assets… and not always the most expensive items. 

 In my experience, it is much better to make a plan than to leave the disposition of your estate to chance

Fortunately, there is a solution. Creating an interconnected plan can start with considering just a few items, and without even going to an attorney. By considering these items, you have the chance to answer the most important question your beneficiaries will have after you are gone: Why? Why are these items important? Why did she save that? Why does it matter? 

In one of the episodes of Evening with Artifcts, Jeff Greenwald said, “When you are giving an object away, it motivates you to tell the story. Stories don’t take up much space at all.” So, start with a small list of items you value. Title the list “Personal Property Memorandum” and state at the start that you intend this to be included in your current or any future Will, and date it. Make the list and consider why you think those items are worth giving away, what they mean to you, name the beneficiary, and describe what the item might mean to the beneficiary.  

Artifcts can be a great way to start organizing your thoughts. Once you have the items in Artifcts, you could print out the items, and use the printout as part of your Memorandum. With Artifcts, you can also write directly in the "In the Future” field that the object in question is to be given to a particular person.  

By considering who should get the items, you can decide whether to wait to give it away now, or make it part of your estate. As you make these decisions, just update your Memorandum (and Artifcts!) at any time. 

This is a simple way to pass along items with the most meaning in your life to those who can most benefit. 

###

Looking for additional tips to help you tackle the estate planning of things? You might also enjoy:

Estate Planning & The Art of Artifcts

Insider's Look at What It Means to Clean Out an Estate

How Well Managed Is Your Family History Estate?

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
When Insurance Isn't Enough: Preserving What Truly Matters

Across the US, homeowners are watching their insurance premiums skyrocket. According to an analysis of insurance industry reports, average premiums have risen over 20% in the last year alone, with no signs of slowing. And when disaster strikes — from hurricanes and wildfires to floods and theft — insurance payouts can take three to six months or longer to be fully processed and received. 

Even when claims are approved, homeowners are often left grappling with another harsh truth: some things can be replaced, but many cannot. And often the things that cannot be replaced are the ones that we value most. They may not be the ones that hold the most financial value, but they certainly tend to hold a lof of what we call “heart value.” 

What’s a Needlepoint Pillow Worth? 

Let’s say your insurance company writes you a check for the fair market value of your damaged or stolen items. Refrigerator? Check, that’s easy. Sofa and loveseat, double check.  

But what’s the monetary value of Nana’s handmade needlepoint cushions that sat in her living room for decades? Or the vintage charm bracelet your mom wore every holiday? How about your child’s first fingerpainting, lovingly framed and hung in the hallway? 

The answer: There is no replacement cost high enough to recover the meaning of these items. And that’s why we Artifct. 

There is no replacement cost high enough to recover the meaning of these items

When Disaster Strikes, an Artifct Is Your Memory Vault 

Natural disasters don't give us time to prepare. But a digital record of your most sentimental belongings means you can prove ownership, document financial value (when possible), and most importantly — preserve the memories even if the object is lost. 

While insurance companies assess damage and estimate costs, your family won’t be left trying to remember what that cherished object looked like or where it came from. You’ll already have a rich, secure record, and a legacy to pass on. 

This October, we challenge you to Artifct the irreplaceable. Not everything in your home, just the things that would break your heart to lose. Start with: 

  • A family quilt with generations of history sewn into its fabric
  • The wedding china no one dares eat off of, but everyone remembers
  • Dad’s old fishing rod, full of childhood memories
  • A handwritten letter tucked in a book from someone long gone 
 
 
 
 
 
 
Vintage Handwritten Love LetterClick on the image to view the Artifct, one of many irreplaceable items of this family's history.

At the end of the day, no insurance policy (or AI algorithm for that matter) knows what matters most or what items have the most heart value to you and your family.  

Your Family’s History Is Worth Saving 

As you celebrate Family History Month this October, don’t stop at genealogy charts and old photographs. Think about the physical items that tell your family’s story. Think about the why behind them. And give yourself (and future generations) the gift of preserving not only the item, but the history, stories, and memories that go along with it. 

Because in the end, your history is more than names and dates. It’s the objects you touch, the stories you tell, and the people you love. 

###

Looking for additional tips to help you be prepared for all of life's what ifs? You might also enjoy:

Insurance & The Art of Artifcts

How to Choose the Right Home Inventory App for You

How a Simple Act Saved One Man's Most Valued Memory of His Dad

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Close
Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close