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So Much 'Stuff:' How They Suck Us In and How We Can Resist!

November 06, 2024

Careful what you ask for. In his book “Stuffocation,” author James Wallman details how in the post-industrial revolution US economy of the 1920s and 1930s, there was too much of everything, everything produced by farmers to industrial machines. We overachieved! Rather than produce less, the goal became getting consumers to buy more, even if they had enough. Advertisers had to up their games.

The trick was how to get people to lose the “lasts a lifetime” expectation and develop a desire for the newest version, model, or edition that industry was now only too happy to churn out. The fashion industry already exemplified this and now the rest had to catch on, landfills be damned, and provide cheaper, disposable, fashionable everything. 

Fast forward 100 years and the "buy more" concept has persisted and matured, leaving no industry untouched, and guiding us into what you could call a stuffidemic. Here are a few examples to get you thinking like the advertisers do. 

GADGETS.

Millions regularly trade in their favorite gadget—whether a phone, tv, fitness tracker, or otherwise—for the next model the moment it’s released, waiting in line to ensure they are the earliest of adopters. That's why companies like Apple have big dollar marketing campaig slogans like, "Trade in. Level up." And tech's just the obvious example.

Apple wants you to trade in your laptop and other products and pay for the next greatest

COLORS!

Have you thought about why there are “colors of the year” and “of the season” that pop up in your feeds and inboxes, often with seasonally suggestive names, like “breezy blue?” All the companies fall in line with their similar version of the “it” blue of the season, until it’s suddenly a beautiful gem green and yet again you rethink your clothing and home decor choices. Colors can also create a sense of urgency to buy before it's gone, like this example from Character (which does sell delightful products!).

Character promoting its charcoal black toolbox for the holidays

DESIGN CONCEPTS.

Design concepts trend just like colors. Recently “glaze” has popped up on hot pink garments from Lulu Lemon and green frames from Framebridge. This is not to be outdone by “scalloped” edges on picture frames from Archival Methods, mirrors and tables from School House, and toilet paper from Charmin. Product and marketing experts know how to get modern buyers to buy. 

MATCHING SETS AND COMPOSITIONS.

Here’s yet another reason to buy – sets. Whether that’s a matching clothing set or a gallery wall of frames, moving you to buy not one, not a set, but MORE all at once. I mean, the picture shows 10 frames make a gallery, so I guess I need one of each, right? 

Maybe these tactics do not sway you. You have a certain style, and you stick to it. Timeless. Functional. You! What about ...

ENTICING DISCOUNTS.

... the sneaky “up to 30%” off offers? Have you fallen for those? You browse or click and nearly nothing you’re interested in is 30% off, just a tactically chosen few which you overlook as you accelerate through the checkout process because you are already there in the store or your credit card or other digital payment means is already available on your phone or laptop. 

6 Strategies to Help You Muffle the Calls to Buy

We first published this story in honor of Earth Day and in recognition of our general philosophy here at Artifcts that you should stop and smell the roses more often when it comes to your ‘stuff’ to appreciate what you have and why you have it, we’ve curated some easy tactics you can use to halt more stuff from coming into your home. We're republishing it today so you can revisit these strategies before your holiday shopping begins and hopefully save some money and avoid being lured to buy 'stuff' you'll regret later. If nothing else, put #3 into action today!

1. Unsubscribe. (Yes, catalogs, too. Check out options.). Have you heard of that movie from 80s, "See No Evil, Hear No Evil?" That's the idea. If you are not seeing those emails and notifications, you are so far ahead of the game. Worried you’ll miss a sale? Set a reminder to check back when you know they usually have sales. Or simply sign up again later if you truly miss seeing their emails. 

2. Delete payment methods. Unless you are on a recurring payment plan that requires a purchase, delete and/or do not save any payment information anywhere. Make it inconvenient to make that purchase. You’ll have to get up out of your seat to get that credit card, giving you time to think again. 

3. Work ahead for sales. You’re a deal hunter. Fabulous. So are we. Save items to your shopping cart weeks before that next big sale. In the US, big sales are like clockwork on major holidays. By preloading items to your cart, you have time to think on it. When you return weeks later you might discover that at least some of those items are not as “must have” as you first thought. 

4. Visualize where it will go, where and when you will wear it. Maybe you love a beautiful, framed picture, a side table, a cool clock, a dazzling watch, or a “travels-beautifully” dress. Pause to think, where exactly will I hang this picture in my home? Where will this table fit? You already have a watch. Why do you need or want this one? 

5. Keep savings goals front and center. Do you have debt to pay down? A big trip you’re dreaming about? What about ambitions for a lower stress summer with the kids in camps they’ll love? Keep photos of your goals around you. Track your savings each week. Or add to your savings each time you resist a purchase as a reward toward your goal, even if it’s only skipping that espresso. Whatever it takes for you, remember the thrill of that purchase might be short-lived compared to your still more thrilling goals. 

6. Skip “{fill in the blank} math.” Here’s a recent example of this straight from our teenage daughters and their talk about “girl math.” Normally the swim tops and bottoms are individually $30 but there’s a buy one-get one sale. Dear daughter picked out a swim set and said, “Awesome, I have $30 more dollars to spend.” On something, anything, no idea what, but let’s go spend! Sigh.

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We feel better already, reminding ourselves of these strategies. We're not turning over a minimalist leaf or shaming anyone for enjoying a bit of shopping. But we do hope your buying does not lessen anything else in your life, from enjoying your home to taking those trips of a lifetime you save for and remember always.

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© 2024 Artifcts, Inc. All Rights Reserved.

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How to Prepare for a Move Without Losing Your Mind (Or Your Child’s Lovey)

Our co-founder Heather is getting ready for her fourth move in five years. At this point, you'd think she'd have moving down to a science. 

Spoiler alert, she doesn't. 

The thing is, even if you've moved multiple times, no one prepares you for the inevitable chaos. The boxes all start out neatly taped and labeled. Then somehow, hours later you find yourself surrounded by a sea of cardboard, balled up packing tape, and a child on the verge of a meltdown screaming "Mom, where's Shimmering Star?" For the record, Shimmering Star is the stuffed bunny you repeatedly reminded said child NOT to pack in a box and instead carry in their day pack.  

Bonus points if your spouse simultaneously chimes in with, "Honey, where'd you put the coffee maker?" while the dog is desperately looking your way with his patented, please-tell-me-you-remembered-my-kibble-mom look.  

Moving has a remarkable way of making even the most organized person question every life choice that led to accumulating so much...stuff. 

The good news? While you can't eliminate every "Where's the XYZ?" moment, you can make the entire process dramatically easier by getting organized before you pack your first box. 

It's tempting to start packing as soon as you know you're moving, but taking the time to declutter and organize first will save you time, money, and stress. Even better, it's the perfect opportunity to preserve the stories and details behind the belongings that matter most with Artifcts. 

Step 1: Declutter Before You Pack 

Why pay to move things you no longer need, use, or love? 

Every box you eliminate means less to pack, less to transport, less to unpack, and less to find a home for in your new space. Decluttering before a move also gives you a fresh start, allowing your new home to reflect your current lifestyle—not years of accumulated "just in case" items. 

If you're wondering where to begin, consider tackling items like: 

  • Duplicate kitchen gadgets and cookware
  • Clothing that no longer fits or hasn't been worn in years
  • Expired pantry items and medications
  • Old paperwork and manuals that can be securely shredded or recycled
  • Broken electronics and tangled cords
  • Outgrown toys and games
  • Decorative items that no longer match your style
  • Boxes of forgotten keepsakes you've been storing "for someday" 

Our article, 108 Objects to Declutter from Your Home, offers even more ideas to help you make meaningful progress room by room.  

As you sort, remember that decluttering doesn't have to mean losing the memories attached to your belongings. If you want to keep the memory of those keepsakes while maybe not the actual items, take a moment to snap a photo and create a quick Artifct in our App. You can always go back and add the details later.   

 

Step 2: Organize What You're Keeping and Artifct Before You Move 

Once you've decided what deserves a place in your next home, resist the urge to immediately start boxing everything up. This is the ideal time to organize and Artifct your most meaningful possessions. 

Think about family heirlooms, artwork, collections, antiques, military memorabilia, jewelry, childhood keepsakes, vintage toys, furniture, and other objects that tell the story of your life and your family. Heather also likes to Artifct anything that is or has the potential to be breakable, which with a 75-pound golden retriever underfoot is quite a long list! 

Before those items disappear into moving boxes, take a few minutes to: 

  • Photograph each item.
  • Record its story, history, and significance.
  • Note its current condition.
  • Attach any appraisals, receipts, or insurance information. 

Not only are you preserving memories, you're also creating a digital record that can be invaluable later. 

No matter how careful your movers are, accidents happen. Boxes get crushed. Furniture gets scratched. Artwork can be damaged. Sometimes items are even lost. 

When you've already created an Artifct, you have: 

  • Photos showing the item's pre-move condition.
  • Documentation of identifying features and provenance.
  • Purchase information or appraisals when available.
  • A centralized place to store supporting documents. 

This information can make insurance claims much easier should something unfortunate occur during the move. 

 

 
 
 
 
 
Our co-founder Heather Artifcts anything breakable before a move as life always has a way of happening...

And for the items that simply can't be replaced—a grandmother's quilt, a handwritten recipe book, a child's first artwork, or your grandfather's military medals—you'll always have their stories preserved, regardless of what happens to the physical object. 

After you've decluttered, organized, and Artifcted what matters most, packing becomes far more intentional. You'll know exactly what you're moving and which items require extra care. Instead of simply moving boxes, you're moving the pieces of your life with confidence—and protecting both the objects and the stories they carry. 

Let Go Without Losing the Story 

One of the hardest parts of moving or downsizing is deciding what to part with. Matt Paxton, author, television personality, and longtime advocate for helping families through life's transitions, beautifully captures why Artifcts changes that experience: 

"Take a picture, tell the story in Artifcts, and you can donate it away. The story lives on, and the memory lives on, and the person lives on. You don't need the item to do that." 

When the memories are preserved, letting go of the physical object often becomes much easier. Families can confidently donate treasured belongings, knowing the stories behind them remain accessible for future generations. 

Make Your Next Move Your Most Organized One Yet 

Moving is more than changing addresses. It's an opportunity to decide what deserves space in your next chapter. 

With Artifcts, you're not just preparing for moving day. You're protecting your memories, simplifying insurance documentation, making downsizing easier, and ensuring that the stories behind your most treasured belongings live on for generations to come. 

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Looking for more ideas on how to Artifct during or after a move? One of our Artifcts community members, who grew up in a military family, shared that they Artifct the house they are moving from prior to the move so that they will always be able to remember what the house (and rooms!) looked like. We love this idea! Sometimes Artifcting those big items (like a house, car, etc.) may not seem obvious at first, but they are just as important as the small items we tend to Artifct most.

© 2026 Artifcts, Inc. All Rights Reserved.

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Travel Without All the 'Stuff'

The Dalai Lama may have put it best, “Once a year, go somewhere you have never been before.” To some, that may be trekking halfway across the world; to others, it may be a day trip one town over to try out a new restaurant or hike a new trail. Travel need not be far flung to be enriching and rewarding. 

Here at Artifcts, our team members are avid world travelers and adventurers. We are also big fans of carry-on only travel and being able to pick up and go as plans change. This often means that space is at a premium, and not all desired souvenirs make the cut for the return trip home. Our children know this too well, as often the first question asked before making a purchase abroad is, “Do you have room for it in your backpack?” Notice we said backpack, not suitcase.  

In the outdoors world, there is a concept (and organization) called "Leave No Trace" which calls on travelers to be conscious of the effects their actions may have on plants, animals, other people, and entire ecosystems. There are seven principles that guide and inform leave no trace, and include: 

      • Plan ahead and prepare
      • Travel and camp on durable surfaces
      • Dispose of waste properly
      • Leave what you find
      • Minimize campfire impacts
      • Respect wildlife
      • Be considerate of other visitors 

We’d like to be so bold as to add an eighth to the list: Artifct where you’re at.  

We know firsthand that the memories and sun tans will fade, and that the little details that seemed so crystal-clear months ago will one day be a jumbled mess. Our co-founder Heather discovered that neither she nor her husband could recall all the hikes they did on their honeymoon in Italy; thankfully for them, they had saved their hikes in AllTrails and were able to recently piece together Artifcts from their honeymoon seven years ago, combining photos and videos from the hikes, the AllTrails maps, and their favorite memories and stories from the trip. 

We have also seen how souvenirs, once home and put on a shelf or tucked away in a drawer, are often forgotten or fall victim to time, breaking, crumbling, or fading. How many of us are living with those “please-mom-this-is-all-I-want" travel mementos that are no longer remotely interesting to said child?   

We have also found ourselves traveling in places that don’t always lend themselves to souvenir shopping. Several summers ago, Heather ventured off to Greenland for a week-long hiking adventure. Much to her delight, she did not encounter a single souvenir shop during her time in the Greenlandic wilderness.  

Ready to Give Leave No Trace Artifcting A Try?

Leave No Trace Artifcting is a simple and fun way to relive those much-loved travel adventures, while also saving space, money, and lessening your environmental footprint. Want to give it a try? We’ve put together these four easy tips to get started:  

      1. Pick an object. It could be Arctic flora you’ve never seen before, a favorite sunset, or even an interesting sign or mural discovered exploring a new city. 
      2. Take a photo and add video or audio, too. Trail maps, video snippets, even museum signs, all make for great add-ons.   
      3. Add a short story. You can always add more when you get home (or when you're inevitably stuck at the airport waiting for your flight that was supposed to depart hours ago).
      4. Save and you’re done! Want to share the love and memories? Privately share with family and friends or create a Circle to share near and far. Add a custom tag or two to quickly find the Artifcts from your favorite trips.  

 
Intrigued and want to try #leavenotrace Artifcting but worried about depriving the local economy of much-needed tourism dollars? One of our Artifcts Community members shared with us what they do—they Artifct on the go, and then when they get home (sans a suitcase full of souvenirs) they donate to a local charity they discovered while traveling. It sounds like a win-win to us! 

As you head out on your next adventure, or relive recent summer journeys, pause, and ‘Artifct that’ souvenir, memento, or memory from your trip. Your future self will never regret taking a moment to tell the story behind THAT photo, THAT t-shirt, or THAT travel treasure. 

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Check out other Travel related ARTIcles by Artifcts:

Artifcts + Travel Go Better Together

Preserving Your Best Travel Memories

Have Passport. Willing to Travel

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© 2026 Artifcts, Inc. All Rights Reserved.

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Preserving Waterville Valley's History, One Artifct at a Time

At Artifcts, we often say that every object has a story. Whether it's a family heirloom, a piece of artwork, a treasured photograph, or a well-worn pair of hiking boots, the real value lies not only in the item itself but in the memories, people, and history connected to it. 

That's why we're especially excited about our partnership with the Waterville Valley Historical Society, an organization dedicated to preserving and sharing the rich history of one of New Hampshire's most beloved mountain communities. 

A Shared Mission of Preservation 

When members of the Waterville Valley Historical Society (WVHS) first learned about Artifcts, they immediately recognized the potential of the platform to help make their collection more accessible to the community. Historical societies often serve as stewards of remarkable local stories, but finding ways to organize, document, and share those stories in engaging and sustainable ways can be challenging. 

Artifcts offers a different approach—one that preserves not just artifacts, but the stories behind them. As Patty Furgal, President of WVHS said, "Sharing items from the Historical Society's collection with Artifcts was so much easier and faster than attempts at sharing them via adding images and descriptions directly to our website. No technical expertise in website design or graphic design is needed."

By creating digital records that combine photographs, historical details, family memories, and contextual information, Artifcts helps ensure that important pieces of history remain connected to the narratives that give them meaning. Furgal also added, "We can easily create different online ‘exhibits’ using simple tags," such as #WatervilleValley or #FabyanLorenzAdamsCollection

Bringing Local History to Life 

Among the first artifacts added to the Society's collection is a fascinating group of historic footwear donated by longtime resident Jerauld Adams. 

 

The shoes once belonged to members of the Fabyan and Lorenz families, two families whose stories are intertwined with the early history of Waterville Valley. Even more remarkable, the footwear was discovered inside the home Adams purchased—a house originally occupied by the Fabyan family in the early 1900s and later by the Lorenz family. 

At first glance, these shoes might seem like simple objects from another era. But when paired with their stories, they become tangible connections to the people who helped shape the Valley's history. They invite us to imagine daily life in Waterville Valley generations ago, the challenges residents faced, and the community they built. 

 
 
 
 
 
 
 

This is exactly the kind of storytelling Artifcts was designed to support. 

Creating a Living Community Archive 

Historical preservation is no longer limited to display cases, filing cabinets, and archival storage rooms. Today's digital tools allow organizations to build living collections that can grow over time, welcoming new contributions and connecting community members through shared stories. 

The Waterville Valley Historical Society's Artifcts collection represents more than a catalog of objects. It is becoming a dynamic archive of local history—one where artifacts, photographs, documents, and memories come together to paint a richer picture of the Valley's past. 

 

 

As new items are added, the collection will continue to reveal the people, places, and experiences that have shaped Waterville Valley across generations. 

Explore the Collection 

We are honored to support the Waterville Valley Historical Society as they embark on this exciting new chapter in preserving and sharing local history. 

Their growing Artifcts collection demonstrates how technology and community stewardship can work hand in hand to ensure that meaningful stories are not lost with time. 

 

We invite you to explore the collection, discover the stories already preserved there, and follow along as new pieces of Waterville Valley history are added in the months ahead. After all, every artifact has a story. Together, we're making sure those stories endure. 

In the greater New England area, or planning a road trip this summer? Stop by the Little Museum at the End of the Road (seriously, the road ends in Waterville Valley) and view the collection in person. 

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This collaboration is particularly meaningful for Artifcts co-founder Heather Nickerson, whose connection to Waterville Valley stretches back decades. Having grown up skiing in the Valley and recently returning with her own family, Heather was delighted to support the Historical Society's efforts.  

© 2026 Artifcts, Inc. All Rights Reserved.

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