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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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Artifcts: The New Love Language

In a world where messages often zip by in seconds and memories can slip through the cracks of daily life, Artifcts offers something beautiful: a way to say “you matter” that’s tangible, personal, and lasting.  

An Artifct isn’t just a photo, a story, or a digital file — it’s a love note stitched together with meaning. It’s a moment preserved in time, carefully captured and shared with intention. It becomes a topic of conversation, a happy memory shared, a new story discovered. Whether you’re celebrating a milestone, reconnecting across time and distance, or simply saying “I love you,” Artifcts transforms everyday objects and memories into meaningful expressions of affection. 

How Artifcts Becomes a Love Language 

At its heart, Artifcts is about connection: between family, across generations, and even between friends. When we slow down to document why something matters — not just what it is — we invite others into our world, our stories, and our hearts.  

Objects gain power when their stories are told. A simple recipe card becomes a warm memory of Sunday dinners. A well-worn baseball glove becomes proof of childhood dedication. These are the stories that make the Artifcts priceless. 

When you share an Artifct, you’re doing more than sending a file — you’re offering understanding, appreciation, and connection. 

 

A special Valentine's Day gift from mother to daughter. Sorry, this Artifct is private! 

Artifcts: Love Across Time and Distance 

One of the most magical aspects of Artifcts is that it lets you share love no matter where you are. Whether family members are across town or across the globe, an Artifct carries emotions and memories in a way that text messages and social feeds simply can’t.  

You can preserve: 

  • Family traditions and heirlooms
  • Stories and mementos from loved ones who’ve passed on
  • Milestones and awards big and small
  • Meaningful moments and photos you never want to forget 

This shared remnant of life becomes a bridge between your world and someone else’s, a shared narrative that deepens relationships and invites ongoing conversation. 

Tips for Creating Truly Heartfelt Artifcts 

Ready to make Artifcts that resonate deeply with those you love? Here are thoughtful tips and tricks to ensure your Artifcts are full of heart value: 

🧡 1. Start With Why 

Every meaningful Artifct begins with a why — a reason that goes beyond the object itself. Ask yourself: 

  • Why does this keepsake matter to me?
  • What memory does this memento spark?
  • Why have I kept this item all these years? 

Share those answers as part of the Artifct’s description. 

📸 2. Combine Media for Richer Stories 

Blend photos, videos, and voice recordings to tell a fuller story. Hearing someone’s voice or seeing a moment in motion adds emotional depth that text alone can’t match. Whether it’s the history behind a treasured heirloom or the tale of a favorite trip, capturing details while they’re still fresh and in your loved ones own words adds richness that’s irreplaceable.

🗣️ 3. Include Personal Reflections 

A heartfelt Artifct isn’t just about facts, it’s about feelings too. Take a moment to reflect on: 

  • What this object means to you
  • How it connects to someone else
  • Why you’re sharing it now 

These reflections will help make your Artifcts feel personal and intimate. 

🎁 4. Share with Intent 

When you share an Artifct, think of it as a digital gift: add a message that tells the recipient why you chose to Artifct and share this item with them. Just like thoughtful gifts in real life, these intentional Artifcts become keepsakes of the heart. 

The Art of Saying “I Love You” with Artifcts

In a culture filled with fleeting interactions, Artifcts invites us to pause, reflect, and communicate what matters most. It’s more than documentation, it’s devotion. It’s a love language for our digital age. So whether you’re commemorating a birthday, sharing a treasured family memory, or simply telling someone you’re thinking of them, let Artifcts help you speak from the heart.  

This Valentine's Day as you pause for a moment to absorb all the positive in life, surprise someone—friend, sister, neighbor, professor, parent, son—with an Artifct!

Happy Artifcting! 

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© 2026 Artifcts, Inc. All Rights Reserved.

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What Should I Artifct First?

We get questions every day from people wondering what they should Artifct first. There’s no right answer, because the things you collect, accumulate, and inherit are as diverse as is the content of the world’s most amazing estate sale or flea market (or Grandmas' closet).

Of course, we try to help inspire you along the way. We have more than two dozen free downloadable inspiration checklists to help you get started. And we often write about different approaches to get started Artifcting or for those who think, “But I’m not sentimental.”

Today we’re sharing fun and thoughtful starter prompts in a series of lists to help anyone create their first Artifct or their 100th Artifct—whether it's sentimental, quirky, or just a favorite item with a cool backstory. Because the fact is the stuff we keep, and the mere act of taking seconds to Artifct that, can tell others more about us than the most formal or thoughtful of interviews or workbooks.

🧠 Memory-Based Prompts

      • What’s the oldest thing you own—and why do you still have it? 
      • Tell the story of a gift you’ll never forget (yes, even if you accidentally lost the item). 
      • What item reminds you most of someone you’ve loved and lost? 
      • What’s something you’d want your great-grandchildren to know you owned?

😂 Light & Fun Prompts 

      • What’s the weirdest item in your junk drawer, and why is it still there? No cheating. Go open it and Artifct that!
      • What’s your favorite T-shirt or mug—and what’s the story behind it? 
      • What’s something that you brought home from a vacation that still makes you smile? 
      • What's the silliest photo you've taken this year? Artifct the photo and the story behind it.  

🎶 Music, Pop Culture, and Hobbies 

      • What’s the first concert or event you ever went to? Do you still have the ticket or merch? 
      • Share an item related to your favorite movie, book, or band. 
      • What hobby item (camera, sewing machine, old bike) has the most history for you? 
      • What game, toy, or gadget meant the world to you growing up?

🏠 Everyday Meaning 

      • What’s one recipe card or cookbook you couldn’t live without? 
      • Is there a piece of furniture in your home with a backstory? 
      • What’s an item in your garage, attic, or basement you keep moving but can’t throw away?

💼 Work & Milestones

      • What item represents a proud work moment or accomplishment? 
      • Choose something from a graduation, award, or “big day.” 
      • What’s the story behind your first paycheck or ID badge?

These prompts aren’t just about choosing what to Artifct first—they’re invitations. Invitations to ask better questions, to listen a little longer, and to discover the stories that often surface only when we slow down together. Whether you’re sitting around the table at a family reunion, visiting grandparents, or catching up with loved ones you don’t see often enough, these moments can turn everyday conversations into lasting connections.

This year, let curiosity lead the way. Use these prompts to spark meaningful exchanges, uncover memories you’ve never heard before, and preserve the stories that matter most—while the people who lived them can still tell them in their own words. One Artifct at a time, you’re not just capturing objects or memories, you’re deepening relationships and building a shared history your family can return to again and again.

Happy Artifcting!

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© 2026 Artifcts, Inc. All Rights Reserved.

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From ‘Just Stuff’ to Family Gold: The Power of Story

If you’ve spent any time reading about downsizing, decluttering, or estate planning, you’ve probably seen this line repeated over and over: your kids don’t want your stuff. Full stop. End of story. 

Major publications from The Atlantic to The Wall Street Journal (WSJ) have documented this myth time and again. In one of the many pieces about family heirlooms and inheritance, the author, Robbie Shell, notes that many parents find themselves surprised when their adult children “turn down many more items than they accept” when offered keepsakes, highlighting a common reality: the things we think matter often aren’t wanted simply as objects without context. 

But based on what we see every day at Artifcts, that narrative is missing something important. 

Yes—your children may not want random stuff. An extra side table with no backstory? A box of unidentified knickknacks? Probably not. But meaningful things? Objects that hold memories, history, and connection? That’s a very different story. 

It’s Not About the Object. It’s About the Meaning. 

That dining room table where birthdays were celebrated, homework was done, and holidays stretched late into the night? That’s not just furniture—it’s a witness to family life. The love letters Grandpa sent Grandma during World War II? That’s not paper—it’s proof of a love that endured separation, uncertainty, and time. 

 

When items are stripped of their stories, they lose their power. But when you take a moment to document why something matters, everything changes. 

From “No One Wants It” to “It’s Been Rehomed!” 

We hear this transformation all the time from Artifcts members. 

An object sits untouched for years because no one understands its significance. Then the story is shared—the memory, the moment, the reason it mattered—and suddenly the response shifts. A sibling claims it. A grandchild treasures it. A family member who never would have raised their hand now says, “I had no idea. I’d love to have that.” 

One of our favorite stories we’ve heard over the years is from one of our Artifcts members, Grandmom. She lovingly told of how no one wanted her beloved china set until one day, one member of her family decided to ask her about the story behind the china set. To everyone’s surprise, the china set was not a wedding gift, but rather a piece of family history with a great story.  

Turns out Grandmom was “kindly requested” to purchase a china set for 12 by the US Ambassador while stationed in Liberia, because “Well Martha, it’s high time you and Bobby start entertaining.”  

Once the story is known, the item isn’t just kept—it’s rehomed. In this case, happily rehomed with one of her three sons, with his daughter already claiming “dibs” on it once she settles down.  

The Power of Heart Value 

Not everything valuable has a price tag. Some things are priceless because they carry heart value—the emotional connection that binds one generation to the next. 

At Artifcts, we see how even the most seemingly insignificant objects can take on new meaning once their story is discovered. A recipe card. A tool. A piece of jewelry worn every day but never discussed. These items become bridges between past and future when their stories are preserved and shared. 

These items become bridges between past and future when their stories are preserved and shared. 

Our Takeaway? 

The myth isn’t that no one wants your stuff. The truth is this: people want the stories—and if you never ask, you’ll never know what might matter. 

Our co-founder Heather experienced this firsthand just the other week. Her father was cleaning out his cellar and came across the old family toboggan. Before tossing it in the Goodwill pile, he asked, “do you want this?” and much to his (and Heather’s spouse’s) surprise, the answer was a quick “yes!”  

So many meaningful objects are lost simply because no one paused to ask the questions: What is this? Why does it matter? What’s special about it? Do you want it? 

When you take time to ask your loved ones about the items in their lives—or invite them to ask you—you open the door to discovery. You uncover memories, moments, and meanings that might otherwise disappear. And once those stories are documented and shared, what seemed unwanted often becomes deeply desired.

Moreoever, simply asking your loved ones if they want an item gives them a chance to engage in conversation with you about the item, memories, and stories. With Artifcts the simple act of asking transforms uncertainty into connection. It turns “no one wants this” into “I didn’t know—and now I care.” 

Because in the end, it’s not really about ‘stuff’ at all. It’s about listening, learning, and preserving the stories that connect generations before they’re gone. 

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You might also enjoy reading these related ARTIcles:

Who Wants Your Family China?

Gift Your Loved Ones A 'Why'

My Family Wants Me to Tell My Stories: Help!

© 2026 Artifcts, Inc. All Rights Reserved.

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