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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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Your Future Family Heirlooms

What is a family heirloom other than some object that someone decided was important in some way and decided to keep it and pass it along to another family member. That’s it. For what it’s worth, Webster’s dictionary agrees with us – and it all hinges on the word “special.” 

: something of special value handed down from one generation to another

No one ever said family heirlooms have to be financially valuable or historically significant.  

A family member might have an inkling that an heirloom carries with it some history. But then again, even if so, how will you gain access to that history? Usually it’s a conversation, a sticky note, a journal that’s also hopefully passed along. We can do better. We need to do better. 

Artifcts and Heirlooms Go Hand-in-Hand 

Each Artifct you create carries the potential of heirloom status. How you may ask? Many ways, including: 

By creating awareness that this object even exists, or that it has some interesting origin or story, you increase the probability someone will care about it and claim it as their own. It’s no longer just ‘stuff.’  

One of our Artifcts members thought her china set was doomed for the Goodwill bin. However, when she Artifcted it and shared the story with her family, she had children and grandchildren eagerly offering to take it off her hands. Why? Because it wasn't simply a china set that she had received as a wedding gift as long assumed. No, it was a set she purchased while stationed overseas in sub-Saharan Africa as a newlywed under instruction from the US Ambassador that, "Martha, you need a china set for 12 because you are going to start hosting diplomatic dinners." Who would have thought!

Because it wasn't simply a china set that she had received as a wedding gift as long assumed

By serving as a unique digital asset, a digital heirloom. Someday, your loved ones can inherit your Artifcts collection and the stories, memories, and more captured in each Artifct will live on. If you haven't already done so, simply designate your primary and secondary legacy contacts for your Artifcts account to ensure your heirlooms live on for generations to come. 

By creating new family heirlooms from existing ones. One of the earliest examples of this that we saw here at Artifcts was Grandmom's rolls recipe from the early 1900s that was reborn and brought out for everyday enjoyment when engraved in her mother's handwriting on a cutting board.  

One of our favorite tips for Artifcting future family heirlooms is to include a photo of a family member using, wearing, or otherwise enjoying the heirloom-to-be. It helps connect the dots between the object and your loved one, and adds context and visuals to the story or lore. 

What family heirlooms are you the keeper of? Do you have many? Artifct them today to ensure those heirlooms and their stories make it to the next generation. 

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Heirlooms on your mind? You might enjoy these related ARTIcles by Artifcts: 

Gift Your Loved Ones a Why

Estate Planning of Things

How to Artifct Family History and Heirlooms

Grandma’s Secret, Not-So-Secret, Coin Collection

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© 2025 Artifcts, Inc. All Rights Reserved. 

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Family History Month ... Your Way!

We’ve all heard the expression “greeting card holiday,” sometimes even used against one of your personal favorites. So many love-hate relationships out there with national days for everything from your dog to your sibling to coffee and doughnuts.  

Then there are the months generally preserved for themes of broad societal significance, like heart health, black history, hispanic heritage, and even family history. Hello October, and hello Family History Month!

This October we’re sharing a few ideas from the Artifcts Community to help even those of you who may think you have no interest in family history to find some value in a month dedicated to exactly that. Use the month as an excuse or opportunity to get to know and capture your own family history and legacy a bit better.

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Hello, Family Genealogists (And Those In the Making)

An Artifcts community member once lamented to us, “I’ve spent so much time and money researching all of this history, and I have the files, but I really haven’t taken that next step to share with my extended or even immediate family. Without me they’d have to start over.”  

And then she told us that all her research is locked up behind a subscription-paywall. Hmmm. If you can relate, here are some tips to help ensure your family history is not lost to the next generation: 

  • Purchase a second research subscription for someone who can pick up the research alongside you to carry it forward to the next generation. Guide them through the myriad of resources online and through special archives and libraries as well as in your own family collection. If you have a tech-savvy grandchild in the family, this may be the perfect way to spur intergenerational connection AND keep the family history/research going. 
  • Take a class or catch a speaker! You can find a plethora of them by searching online or go local. Check your library, community center, museums, or local genealogical society for special events this month (and beyond). Confernce Keeper has a wonderful listing of genealogy related conferences and events, a lot of them for free too. Share what you learn with your family and friends. 
  • Create a family videography to highlight key moments in your family’s history, roles family members have played in historical events, and the modern-day family branches. For beautiful, professional videographies, we adore Lori and her team at Whole Story Productions.  
  • Self-publish a book(let) to document your research findings in black and white. Distribute during a family reunion, taking preorders (and payments) ahead of time. If you need an assist in your family history, we recommend our partner at Legacy Tree Genealogists
  • At Artifcts you can share the family history behind old photos, cherished heirlooms, even Grandma's china! Your family members need not be Artifcts members to view the Artifcts you share with them. Want to make sharing your Artifcts with your family even easier? Create family invite-only circles for easy group sharing, and off you go! We recommend using a special tag like #NickersonFamilyAssociation to easily sort your collection. Some of genealogists at Artifcts also use the ‘Location’ field when they create an Artifct to list a URL or folder path where additional information is stored. 

Memorable Family Dinners, Recipes, and More

You’ve been away from home for months or years, you return, and as you walk in the door, dinner is on, and you get that first smell of your favorite dish. Do you have the recipe? Who came up with it? Do you know the key steps? Special or secret ingredients?  

Some family favorites are born directly out of the original farm-to-table concept, before it was so hip, and those origins become a key part of the family recipe story. You grew potatoes and found a million ways to prepare them. You had fresh citrus, wild asparagus, or vibrant rhubarb all around you, and the specialties of your youth reflect it. Capture that history! 

  • Start a virtual family dinner club. You could create a group online to swap recipes or go a step further and once a month someone is the virtual host. Send the recipe ahead (as an Artifct!) so everyone has the ingredients on hand. Then run your own cooking show and enjoy the meal together after. 
  • Collaborate on a special family recipe cookbook. Ask each member of your family to contribute their favorite recipe AND the story behind it. How did it come into your family? Are there any secret ingredients? Who made or makes it best?  Create a cookbook that builds all the family history and the stories that go with those recipes. You’d be surprised, but even one generation removed, family members will start to lose track of the details never mind the actual ingredients or instructions. 
  • At Artifcts recipes, cookbooks, and treasured kitchen objects come alive through stories and histories, but also with supplementary video and audio snippets. Artifct your favorite recipes, add a video snippet of a crucial step, and share with your family. Our co-founder Heather Artifcted her mother's cranberry sauce AND included a video to show her teenage daughter how to know when you've got a good batch of cranberries. 

Share the History

The reality is not all families have a family keeper, that person who by choice or default holds onto the heirlooms, photos, recipes, and slew of documents that represent generations of a family’s history. Or maybe you are the last keeper or recent inheritor of all this family history and are thinking, “Now what? I really don’t want this stuff.” 

There’s a second reality that is important to recognize: family history is not only family history. Sometimes family history is part of local, national, or even global history. It offers clues to key figures, ways of living, and the social, political, and religious practices of a place in time. So, consider sharing pieces of your family history with the world through donations. 

  • Philanthropic donations. Consider galleries, libraries, research centers, foundations, and museums with specialties that may overlap with your items. Donations are not necessarily only in the realm of inherently valuable objects. Often, you guessed it, the story behind the object is the key. Don’t know the story either? That’s okay. Reach out to an institution, share your items, and give them the opportunity to tell you!  
  • Archival donations. Transform your personal family history into elements of a shared community history by offering your items to professional archives. What types of items might fit this category? As a starter: original works of fiction or non-fiction; scrapbooks, journals, letters, and diaries; original business materials (certificates, advertising, shares, board documents, voting records); media (photographs, slides, film, even websites too). You can learn more at the Society of American Archivists
  • At Artifcts, before you donate, Artifct the items to retain the family lore and history that’s relevant to you, and then share with family. Make sure no one else is interested in the item before you donate it, and attach any documentation related to your donation to the Aritfct. You can then rest easy knowing your family’s history will be in the capable professional hands of institutions that will preserve and protect them for generations to come. 

Let's Talk Wills and Legacy

Hear us out. Wills may be about death, but they are also all about easing the burden on those we leave behind. We all too frequently ignore the items we've collected over time. And, no, they will not sort themselves into piles to sell, donate, or bequeath. First someone must go through it all, a family member or two, or maybe a specialist hired to help. And in the end, someone will have to make 1000s of decisions about what becomes of every single item. Do you really want to leave a burden as your legacy? 

Wouldn’t you rather everyone be better prepared and informed? Not only will making a plan and creating documents make it easier for your family to pick up the pieces, but they can also help loved ones understand why you valued the items you are leaving behind. We've got some tips to help:

(Dramatically) Simplified checklist: 

  • Don’t have a Will? There are many wonderful estate planning attorneys in each community who can help you with this process. But this is an industry transformed by the digital revolution, and then some. If you are looking for a digital, self-guided approach, check out our fellow AARP AgeTech Collaborative partners at Trust & Will.   
  • Haven’t really seen your Will in a while? Give it a checkup. There's no time like the present. Add it to your to-do list this month! 
  • Confirm: Are the major themes covered?  
        • Estate 
        • Minor children 
        • Relatives with disabilities 
        • Retirement 
        • Powers of Attorney 
        • Living Will 
        • Stewardship of digital assets (profiles, accounts, photos, web pages, etc.) 
  • Is there a list of tangible assets referenced in your Will? Your Will may provide for a separate “Memorandum” that can be updated and changed at any time without making any changes to your Will.  
        • No list? Start. Just take a first cut by looking around the house (or your Artifcts collection!). 
        • Already have a list? Double check that it covers at least those items of greatest financial or heart (sentimental) value. 
  • At Artifcts, pick three or four of your most treasured items to Artifct and let your loved ones know why each item matters to you. Use the "In the Future" field to think through and record what you would like to happen to this item one day. Will it be passed down? Rehomed? Sold? Consider sharing the Artifct with your estate planner or attorney to list with other tangible assets referenced in your Will.   

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Artifcting Starter Resources 

We have all sorts of helpful resources that we want to be sure you know about to take the pressure off and let the fun begin: 

Inspiration Checklists

Videos on YouTube

Artifcting Quick Tips

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© 2025 Artifcts, Inc. All Rights Reserved.

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My Photos, My Memories

Feeling overwhelmed by your ever-increasing digital photo collection? Not sure what to do with the boxes and boxes of physical photos you’ve either collected or inherited over the years?  

Chances are you are not alone. We take photos to capture a memory or moment in time. We keep photos not because of the actual photo (except in rare circumstances) but because of the memories and emotions they evoke.  

This leaves most of us with an ever-growing collection of photos, some of which take up valuable space in our homes, and others that take up valuable space on our devices. It also leaves us with a lot of snapshots in time, but very few documented memories, stories, and the like for our loved ones.  

As we wrap up Save Your Photos Month, we’d like to propose a challenge—over the next five days, pick a photo a day and Artifct it along with the story, memory, and maybe even the reason WHY you love that photo.  

Over the next five days, pick a photo a day and Artifct it along with the story, memory, and maybe even the reason WHY you love that photo

You don’t need to have a paid Artifcts account to take part in this challenge—anyone, anywhere can join. Sign up for free today and get Artifcting! We all have photos and memories worth preserving. 

You also don’t need to overthink it. Five photos. Five stories. Five pieces of you that are now documented and preserved for generations to come.  

After looking at her own post-move mess of photos, frames, boxes, and a soon-to-be collection of 15,000 digital photos, our co-founder Heather decided to give it a go. Her photos, her memories.  

My Favorite Childhood Photo 

This photo has survived more moves than I can count. It’s one of my favorite childhood photos—I have no recollection of the moment, but it always makes me smile.  

 

Dad & Me. Age 3. Click to view the Artifct. 

I can feel the late Fall sunlight, smell the salt air, and remember the stone step to my childhood home, Briar Bog Farm. My father’s LL Bean flannel shirts, and my purple overalls. I always wore those overalls. Purple was my favorite color after all.  

I shared this Artifct with my daughter and her first response (via text) was, “OMG we look so much alike!” Her second response was, “I didn’t know you liked purple.” And her third, “Did I have a pair of purple overalls when I was younger?” Before I could answer I got the “GTG don’t want to be late for class.” One photo shared, one memory saved, and a new story made. 

You Surfed?!? 

Yes, I surfed. Way back when you could still barter blueberry muffins for a surf lesson or two and a ride out to Cisco Beach in a beat-up Ford van.  

 

Surfing and surfboard photos. Click to view the Artifct

It was the summer between my sophomore and junior years in college. I was working three jobs (bar tending, tutoring, and nannying) but it did not matter. I lived to surf. Any and every free moment was spent on the beach, surfboard in tow. I would (and often did) gladly sacrifice sleep for surfing.  

I smile every time I see these photos. They are a snapshot in time of a crazy, wonderful, totally unexpectedly perfect summer.  

And Miles to Go Before I Sleep 

This is one of the few photos I have printed and framed over the past ten years. My daughter and dear spouse have even asked on occassion when I was planning to replace the stock photo that came with the frame for a “real” photo. 

Sorry to disappoint, but this is the “real” photo. It’s one my favorite spots in the White Mountains, a boardwalk passage across a high-altitude swamp along the Zealand Falls Trail. 

 

And Miles to Go Before I Sleep. Click to view Artifct

Growing up, Robert Frost’s poetry was a constant companion. Whether out for a walk or repairing the paddock fences, there was always a quote or two at hand. Whereas some children are drilled in their ABCs and 123s, I was drilled in verses of one of New England’s most celebrated poets.  

I printed and framed this photo because (1) I love the majestic beauty of the White Mountains, and (2) it is a constant reminder that I have “miles to go before I sleep, and miles to go before I sleep.” It’s my little reminder to myself that like any good hiking trail, life is best taken one step at a time.  

Girls Just Wanna Have Fun 

This is a private Artifct, and for good reason! The stories, the memories, and the laughs. Always the laughs.  

 

Go Caps! Sorry, this Artifct is private. 

The photo though is one of my all-time favorites. I framed it the moment I got it, and that framed photo has graced every desk I’ve had since, pre-COVID and post-COVID. My daughter recently took a good look at it while helping me unpack and said, “Wow, you and Aunt G still look exactly the same!” That in and of itself made me smile.  

She then wanted to know the story behind the photo, hence one of my newest Artifcts. She knew it was me and Aunt G in the photo, but she didn’t know the story or even where the photo was taken. Small moments create bigger memories. 

Marry Me?  

This too is going to remain a private Artifct, but the photo is worth a thousand words. And yes, there are a thousand-plus words in the Artifct to back it up.  

Do you have one of those photos that makes you smile every time you see it? That it puts you in a good move no matter what? That’s what this photo does for me.  

 

Marry Me? Sorry, this Artifct is private.

It was taken the afternoon my now-husband proposed. We were in Telluride for the Blue Grass Festival. He proposed earlier that morning while out on a hike. I was so surprised it took me a moment to answer.  

After I said yes, he wanted to know what I thought he was going to ask. I told him, “I thought you were going to ask if I was hungry and if I wanted pizza!” Well, this photo was taken post-hike and post-pizza, right before we settled into our spots for another night of amazing bluegrass music with the San Juan Mountains as our backdrop.  

Like my favorite childhood photo, I can still feel the sunlight hit my face every time I look at this photo.  

Your Turn! 

Which five photos will you choose to Artifct this week? What five stories will you tell, what five memories will you share?  

Remember, don’t over think it. If you’re not sure where to start, look at your framed photos. Chances are they are framed for a reason! Still stuck for inspiration? Check out our Rescue Those Photos! checklist for some ideas to help you get started.  You can also check out our tips on How-To Artifct That Photo

Remember, photos can’t talk, but you can. Start telling your story today. 

 

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© 2025 Artifcts, Inc. All Rights Reserved.

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