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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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What Should You Do With Old Photo Albums?

Dusty albums. Bulky albums. What do we do with you? We want to lighten our loads and declutter without guilt. 

Who among us compiles physical photo albums anymore? "Back in the day” a store like Target would have had a huge photo department. You could purchase and process film and buy photo frames and albums, along with supplemental inserts in a dizzying array of designs and sizes. 

No, not so anymore.

As we’ve shifted to digital photos, we’ve likewise replaced physical albums with digital-friendly options, including build-your-own photo books, shared digital albums on social media and cloud storage sites, and digital photo frames, like the beautiful frames from Aura. Physical photo albums today are usually reserved for major milestone events, like weddings, trips, and anniversaries, when we feel it’s worthwhile to sit down and thoughtfully curate those experiences.  

Those of us with photo albums tucked in our closets and bookshelves, those that we have created and inherited, not to mention the albums our parents and grandparents own and we’ll inherit one day, need solutions. What do we do with all the existing albums, so they avoid landing in a craft shop or, worse, a dumpster when the details about the people and stories within are lost to time? 

Photo Albums Have Problematic Similarities to Scrapbooks 

Like scrapbooks, photo albums are designed to be shared, in person, and talked through, reminiscing about and reliving with the telling the places you’ve been, the experiences you have had, and more. Unfortunately, also like scrapbooks, photo albums present long-term challenges: 

      1. Do you know the stories behind the photos? (We have tips for that!) Will you remember them? Scrapbooks tend to at least provide more leeway to add notes and stories than photo albums. Stories behind the photos are incredibly vulnerable to being forgotten. We can animate photos in interesting verging on creepy ways, but they cannot remember for us the stories lost. Look back through your albums. Do you recall all the people and events in a way that’s meaningful anymore? 
      2. Albums, the pages within, and the photos will deteriorate. Little known fact outside the photo industry: Those photo prints you ordered in single and even triplicate were never meant to last more than a dozen years, and that's for the highest quality pritns! That’s why the colors change as the chemicals used to create the images degrade and the paper eventually becomes more fragile, too. 
      3. Your album is singular and unique, unless you have access to the negatives. But even then, those are decaying with every passing day as well, so ... 
      4. Albums can be bulky. Do you have room to continue to store them? What about those you may inherit? They are substantial in size and often uncooperative with short shelves and shallow storage. In the words of one Artifcts Community member, "I’m in my 40s and my albums are still at my parents’ house. I didn't feel the need to take them with me, but, yes, someday I’ll hold onto them. I don’t want to throw them away."

How Can You Preserve Photo Albums?  

And maybe even let some photo albums go ... 

Share the love. At the risk of making a lot of people very angry, we have to say it: You are not beholden to anyone to hold onto your own albums or anyone else's albums. Ask! Do YOU want them? 

Don’t fall for the guilt trip you are getting or think you’ll get. Ideally, you should consider yourself a steward of the history within those albums and as such, ask family members if they want the albums before you take them apart or get rid of them. It’s the kind thing to do. But beyond that, ...

... Digitization has never been easier or more affordable. We have shared tips about digitization in general. You can buy machines to do it yourself, but there’s a catch. We turned to Cathi Nelson, founder of The Photo Managers, to explain: 

"Many people created scrapbook photo albums during the decades of scrapbooking and those albums are often 12x12, which is too big for traditional flatbed scanners. You can outsource this project to a professional photo manager whose scans allow them to capture the entire page and individual photos.  

If that is not in your budget, and you have a flatbed scanner, such as the Epson v600 scan each page and use photo stitching software to magically merge the pages.  

Another option is to carefullly remove the photos and scan them (front and back). If they are stuck to the pages, you can use a butter knife or dental floss to gently remove the photos."

We want to also celebrate the amazing ease with which apps from modern photo companies like Photomyne can slice up each photo on the page into its own file photo or image file. No need to take the pages apart or tediously scan them one by one. This is great for do-it-yourselfers! You can also link a front and back of a photo together into a single experience, so you can digitally flip the photo over to read the back.

Digitization Wisdom

Before you and as you digitize, keep three things in mind:  

  • Photo layouts may be a part of the story. Some albums may be chronological or thematic. Others are designed for people to arrange photos in a way that may inherently help them to share stories, too. Take this example:

yellowed photo album page with baby photos

Had I scanned each photo and then disassembled the photo album, I would have disconnected these photos from the story of that day, zapping their collective ability to convey a piece of my childhood. Instead, I could photograph or video the album before dismantling, if that’s what I decide to do with the album.

  • Capture ALL the details. You scanned the fronts to get the job done quickly, but did you even look at the backs? Now that you have, how will you preserve the additional details on the back with the photo? In a good-better-best plan, this could be: 
      • Create an index as you go for your photos with the file name and other details you care about (location, people, event, ...) or edit the photo metadata (e.g. date, location, and other information stored with the image file) with the additional information; 
      • Transform the album into a photo book and add the information in the image captions;  
      • Artifct the photos and include what you know about them. Check out our interrogation techniques for photos.
  • Share the stories behind the photos. CONNECT with your loved ones. Don’t be annoying and share 100s of photos from a single trip. Tell them the “best of” or most meaningful moments. Artifct the best ones! Artifcts are easy to share, helping you get the story out there so it can live on. You might also share the Artifct with a friend who is going on a trip to the same place you went and want your tips! You can also easily share an Artifct to a friend’s or family member’s digital photo frame. Ask them how.  

If you are taking the time to create photo albums, maybe take time to create an additional Artifct or two to go with each album, even if the Artifct is of the album itself, and is your story of why you created it, what it means to you, etc. Bonus, you can include audio and video and bring your photo album to life for the next generation.

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Other ARTIcles by Artifcts you may enjoy: 

Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Storytellers, Beware!

Rescue Mission: That’s More Than a Photo

© 2026 Artifcts, Inc. All Rights Reserved.

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Grandma Had Secrets: When the Love Letters Aren’t From Grandpa

Picture this: It’s 2055. Your grandchildren are gathered around a dining room table, sorting through the things you left behind. 

There are old calendars. Birthday cards. A stack of Christmas letters. Theater tickets. Concert stubs. A faded postcard from a beach you barely remember visiting. A receipt for something that definitely seemed important at the time. 

And then...They find the letters. Not one. Not two. A whole cache of handwritten love letters addressed to Grandma. Naturally, they assume they’re from Grandpa. How sweet! 

Except...the handwriting doesn't look like Grandpa’s. The dates are...interesting. And one letter begins, “I still think about that night...” 

Suddenly, Grandma's perfectly respectable family history has become a limited-series streaming drama. Who was this person? Who was Grandma before she was Grandma? And why did she keep all these letters? 

Cue the dramatic Mama Mia music. 

The Secret Lives Hidden in Our Paper Piles 

Okay, maybe your grandchildren won't discover a scandalous romance. Maybe they will. But that's part of the magic of the seemingly ordinary paper things we save. 

Cards, letters, calendars, ticket stubs, postcards, programs, invitations, notes, receipts, newspaper clippings, children's artwork—we save them because they connect us to a version of ourselves, a person we loved, a place we went, or a moment we don't want to forget. 

And sometimes they reveal parts of our lives that aren't obvious from the outside. Because here's the thing: we all have secret parts of ourselves. 

...We all have secret parts of ourselves
  • The version of you who went dancing until 2 a.m.
  • The you who saw your favorite band before they were famous.
  • The you who kept every birthday card your mother ever sent.
  • The you who fell madly in love in college.
  • The you who had an adventure you never quite told the whole story about. 

Those versions of us matter, too, and often, we keep little physical breadcrumbs that lead back to them. 

The Problem with Keeping Everything 

The trouble is that paper is sneaky. One card doesn't take up much room. Neither does one letter. Or one ticket stub. Or one calendar. But 40 years of them? Suddenly you're storing the Library of Congress in a plastic bin labeled MISC. — DO NOT THROW AWAY. (Sound like you? You may enjoy reading, We All Deserve A Purple Bin.)

We keep the paper because the paper feels like the memory. But often, what we're really trying to preserve is something else—the handwriting, the words, the feeling, the story, the evidence that this happened. 

Artifcts offers a way to preserve those memories without automatically committing yourself—and your future descendants—to a lifetime of storage bins. 

Before You Toss It, Tell the Story 

Imagine your grandchildren discovering those mysterious love letters someday. Wouldn't it be wonderful if, instead of having to launch a family investigation, they could also discover your story? 

Maybe the letters were from an old boyfriend. Maybe they were from someone who became a lifelong friend. Maybe they were from Grandpa after all—and Grandpa's handwriting had simply changed. Or maybe Grandma was living a whole, complicated, wonderful life before she became the Grandma everyone knew. That's the story worth preserving. 

So when you pull out that box of cards and letters, don't start with: 

"Do I really need to keep this?" 

Start with: 

"What am I trying to remember?" 

Then Artifct it. 

Photograph or scan the item. Add the names, dates, places, people, memories, and context you still remember. Group related cards or letters together when that tells a better story. And if the story is easier to tell out loud, use your voice to record an audio snippet in the Artifcts App. 

Then—and only then—decide whether you need the actual stack of paper. Maybe you do. Maybe one particularly important letter deserves a permanent place in the family archive. Or maybe you can finally let the 1997 appointment calendar go. No one needs to know what was happening on Tuesday, March 11. Unless, of course, Tuesday, March 11 is where the story gets interesting. 

Leave Them the Story, Not Just the Mystery 

The goal isn't to create a perfectly curated museum of your life. It's to make sure the little pieces of your life don't disappear without a trace, because someday, someone may hold your old ticket stub and wonder where you went. They may open a calendar and discover what filled your days. They may find a stack of love letters and wonder who Grandma really was. Give them something better than a mystery. Give them the story. 

Artifct those cards, letters, calendars, ticket stubs, postcards, and other paper treasures today. Preserve the memory, the context, and the story while you still can. Then decide what deserves to remain in physical form—and what can finally leave the storage bin. 

Because the real keepsake was never the paper. It was you, then.  

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Pro Tip! Create a custom tag to quicly sort and share the Artifcts you create for your life "way back when." Our co-founder Heather uses #themanylivesofme for the Artifcts she makes that highlight her life before she became a mother, wife, senior executive, and mostly responsible adult. Hey, we all have our stories! 

Looking for more tips? Check out our How to Artifct Cards & Letters series for additional inspiration.

© 2026 Artifcts, Inc. All Rights Reserved.

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The Gift of Being Prepared

August is National Make a Will Month—a timely reminder to pause and make sure the people and things we care about will be taken care of when we can no longer do it ourselves. 

Here at Artifcts, we’re all about preparing for life’s what-ifs. Some are joyful: What if we move into our dream home? What if the kids grow up and start families of their own? What if we downsize and discover a simpler way of living? Others are harder to contemplate: What if something happens to me? 

Planning for that possibility isn’t morbid. It’s an act of love.  

The ultimate gift you can give your family isn’t necessarily something they can unwrap. It’s the gift of being prepared so that when they are grieving, they aren’t also left to navigate a lifetime of paperwork, possessions, keepsakes, questions, and decisions without knowing what you would have wanted. 

A Will Is a Beginning, Not the Full Story 

When we think about estate planning, we tend to think about the big things: the house, investments, retirement accounts, life insurance, and other financial assets. 

And yes, those things matter. A will or broader estate plan provides an essential framework for what happens to your assets and who is responsible for carrying out your wishes. 

But what about everything else? 

The jewelry in the dresser, the artwork on the walls, the tools in the garage, and the family photographs. Or maybe it’s the collection you spent decades building, your wedding china, or your handwritten recipe cards. What about the odd little object sitting on your mantle that looks completely ordinary to everyone else but holds a story only you know? 

Traditional estate planning can be very good at answering what goes where. It doesn't always capture why something matters. As former Artifcts Advisory Board Member and CFP Dutch Miller has written, estate planning has historically focused on assets that have monetary value while overlooking the family history, legacy, and values attached to the things that may have little or no financial value

That’s where the real work of being prepared begins. 

Don't Leave Your Family Guessing 

Imagine your family opening the door to your home after you're gone. They are already grieving. Now they have to figure out what to do with everything you left behind. 

Which pieces of furniture mattered to you? Who should get the jewelry? Is that painting valuable—or simply sentimental? Why did you keep those letters? Who in the family would appreciate the old camera? Should they sell, donate, keep, or give away the things filling the house? 

And perhaps most importantly: What would you have wanted? Without some guidance, your family has to guess. 

We’ve seen firsthand how overwhelming that can be. The transfer of a lifetime of “stuff” can become an emotional and logistical burden for the people left behind. Not everything will have monetary value. Not everything will be wanted. And not every object needs to make its way into the next generation. But the things that do matter deserve to be identified, understood, and intentionally passed along.  

That’s why being prepared is about more than having a will. It’s about giving your loved ones a roadmap. 

Be Prepared with Artifcts 

At Artifcts, we’ve long talked about the importance of gifting your loved ones a why. 

Knowing that Grandma left you a particular piece of jewelry is one thing. Knowing that she wore it on her wedding day, that her mother gave it to her, and that she hoped you would wear it someday is something entirely different. 

The story changes the object. It creates connections, preserves memories, and can even reduce conflict. And it helps your loved ones understand why a seemingly ordinary thing was important to you.  

You don't have to leave your family a perfectly curated museum of your life. You simply need to make some choices while you can. 

You don't have to leave your family a perfectly curated museum of your life. You simply need to make some choices while you can...

This August, as you review your will or estate plan, take a second look around your home. 

What do you want to: 

  • Bequeath to a specific person?
  • Keep in the family for future generations?
  • Donate to a person or organization?
  • Sell because it has financial value?
  • Pass along to someone who will truly appreciate it?
  • Let go of because it no longer serves a purpose? 

The choice is yours, but please, we beg you, make the choice. 

And for the things you choose to pass along, consider documenting the story behind them on our Artifcts App. A photograph, a few sentences, a video, an audio recording, a certificate of authenticity, an appraisal, or simply your own voice explaining why something matters can make an enormous difference later. 

With Artifcts, you can create a digital record of the things that matter to you, capture their stories and supporting documentation, and use the “In the Future” field to provide guidance about what should happen to an item when the time comes—keep, donate, sell, bequeath, or “as you wish.”  Think of it as creating a roadmap for the tangible pieces of your life. 

The Ultimate Gift Isn't More Stuff 

We often think of an inheritance as a gift. But what happens when an inheritance becomes a house full of decisions? 

As families navigate the Great Stuff Transfer, more and more people are discovering that inheriting a lifetime of possessions can be stressful, expensive, and emotionally complicated. The most meaningful inheritance isn't necessarily the largest one. It's the one that comes with context, intention, and understanding. 

Your children may not want everything you own. That's okay. Your grandchildren may not know the monetary value of an object. That's okay, too. 

What they may want—and what they may desperately need when you're gone—is to know what mattered to you, what you hoped would happen to the things you loved, and the stories that made your life yours. 

So, this month, give your family a gift they won't have to open for years. Give them the gift of being prepared. Take time to review your will or estate plan. Make sure it reflects your life and wishes today—not five, ten, or twenty years ago. 

Don't have a will or estate plan? Contact a local attorney or estate planner to help you get started. You can also explore our partner, and fellow AARP AgeTech Collaborative company Trust & Will, which offers online estate planning solutions.  

And don't forget your tangible assets. Walk through your home. Open the drawers. Look in the attic, basement, garage, and storage unit. Think about the objects that tell your story. Then start documenting them in Artifcts. 

Bequeath. Donate. Sell. Keep it in the family. Let it go. The choice is yours. Just don't leave your family guessing, because the greatest gift you can give the people you love isn't a house full of things to sort through or a binder full of paperwork to decipher. It's clarity. It's intention. It's the comfort of knowing what you wanted—and why. 

That's the gift of being prepared. 

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© 2026 Artifcts, Inc. All Rights Reserved.

 

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