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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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A Platinum Band, 21 Diamonds, and a Story Worth Saving

Two weeks before her wedding, our Co-Founder, Heather, found herself unexpectedly in a bind. 

She and her fiancé had carefully designed their wedding bands together. She wanted something simple, a plain platinum band with no embellishments. The design reflected her style perfectly, and she appreciated keeping costs modest. The ring was exactly what she wanted. 

Or so she thought. 

When she returned to pick up the finished rings, she slipped hers onto her finger and immediately felt something wasn't quite right. Sitting beside her engagement ring, the wedding band suddenly seemed too simple. 

The problem wasn't the ring itself. The problem was that she couldn't imagine replacing it. She and her fiancé had designed it together. The ring already carried meaning. 

Fortunately, the jeweler had an idea. What if they added 21 micro diamonds along two-thirds of the band? It would preserve the original design while adding just enough sparkle. The solution felt perfect, especially since her wedding date was on the 21st. 

Today, when she looks at her ring, she doesn't just see platinum and diamonds. She remembers the collaborative design process with her husband, the last-minute panic, and the jeweler's creative solution, and truly can’t imagine a more perfect wedding band. 

That's the thing about wedding rings: the object matters, but the story matters too. 

Wedding and engagement rings are among the most cherished possessions we own. They are symbols of love, commitment, family, and shared history. Yet while we often admire the setting, the craftsmanship, or the precious stones, the most valuable part of a ring may be something you cannot see at all, its story. 

How did the ring come into your life? Who chose it? What sacrifices were made to buy it? Was it passed down through generations? Did it survive a move across continents, a military deployment, or decades of family milestones? 

Years from now, the ring itself may still be sparkling. But unless someone preserves the story behind it, much of what gives it meaning can disappear.  

Every Ring Has a Story Worth Saving 

When people inherit jewelry, they often receive the object but not the context. A granddaughter may know that a ring belonged to her grandmother but never know how it was selected, what it cost relative to the family's circumstances, or why it became such a treasured symbol. 

The story might be: 

These stories transform a piece of jewelry into a family artifact. They connect generations through shared memories and experiences. At Artifcts, we believe preserving those stories is one of the greatest gifts you can leave for future generations. 

The Ring Is Beautiful. The Story Is Priceless. 

Every ring tells a different story. We asked several members of our team about their rings and their stories, and guess what? We learned something new about each of them! It goes to show that even here at Artifcts, a simple question (“What’s the story behind your wedding ring?”) can unlock a new connection, perspective, or even a good laugh.  

Here are a few examples from members of the Artifcts team. 

Heather Nickerson, Co-Founder & CEO 

The story continues! I will fully admit that when I returned to the jeweler to pick up my ring I had another scare. I pulled out my credit card to pay for the ring and paused for a minute (or two), not because of the price, but because that is what I had done in my first marriage which didn’t go so well. I was afraid it would bring bad luck to do the same thing the second time around.  
 
I’m very happy to share that those fears were completely unfounded. Our wedding day was perfect beyond words, and we are still very happily married. And to date, the only time I take my wedding ring off is when I am making meatloaf (his favorite!) or meatballs (my favorite!).  

 

Heather's wedding ring story. Sorry, this Artifcts is private!

Matt Ramsey, CTO 

Life can change quickly when you meet the right person, especially when you’re not planning on it and the relationship develops in a way you just know your life needs to head down this path. I realized this under a starry night sky while camping and that if we could put up a tent without arguing, we’d be good for any situation. So, I started searching for the right engagement ring that represented how our relationship was developing and how our lives were to be intertwined. While hiking and resting on a large boulder which I felt represented the solid foundation we’d built our relationship on, I asked and she accepted (maybe out of shock, but the “yes” was set in stone). 

When it came to a wedding band for me, I wanted something with a story, something representative of us. We found a jeweler that did custom rings, and we described who we were (outdoorsy, hikers, etc.) and the proposal story. We started looking at examples of rings with river wash designs that almost looked like water flowing around the ring. The ones he had already designed weren’t perfect for me. So, we took ideas from a couple of designs and he said he would fashion a new one incorporating all the elements of who we were and what grounded us in our relationship. It turned out perfectly and it is simple, unique, and symbolic to who we are as a couple and lifelong partners. 

Now, as I sit on an airplane or have a free moment where I’m fidgeting, I twist the ring around my finger and think of a running stream, mountains, and the fact I found my soulmate. 

 

Matt's wedding ring and story. Sorry, this Artifct is private! 

Mary Christian, Director of Marketing & Strategic Partnerships 

At 19, getting married wasn't something I had seriously imagined for myself. But after flying from my hometown of Atlanta to visit my longtime boyfriend in Minot, North Dakota, where he had recently been stationed, I realized my future might be closer than I thought. What began as a visit quickly became a turning point. Standing in a place so different from everything I had known, I could suddenly picture a life that extended beyond the plans I had made for myself and included him in ways I hadn't fully considered before. 

It was December 2007, and Corey (my now husband) proposed to me in Roosevelt Park in front of the statue of Roosevelt himself in the snow. I didn't choose the ring, but when I saw it, I immediately fell in love with it. I think it was more special in my eyes because he picked it himself with the little money he had. I was never afraid to go for what I wanted, and I knew being with Corey was something that I wanted to do, so I said "Yes."  

Showing the ring to my college roommates and friends at Georgia College and State was...to say the least, quite the show! They all couldn't believe that I was choosing marriage at a time most people were choosing parties and beer. I loved my ring and still do. I've never had it updated after almost 18 years of marriage, except it's been through its fair share of sizing changes through pregnancy, weight loss, and hormones. Today, it's still beautiful, and still something that I love and probably won't ever change. It does need another update in size sometime soon. As the last time I travelled, I almost lost it on the plane home! I hope my kids more than anything know that my ring to me represents my freedom to choose what I wanted in life no matter what anyone told me was expected or "right" and that they always have the right to choose their path in life no matter what society says. 

 

How to Artifct Your Wedding or Engagement Ring 

The beauty of Artifcting a ring is that you are preserving far more than a photograph. You are capturing the memories, context, significance, and value that future generations might never otherwise know. And, if you want to, you can also give your family instructions for what happens next to the ring using our "In the Future" field.  

As you create an Artifct for your ring, consider including photos through the years from your engagement, your wedding day, milestone anniversaries, and even everyday moments where the ring appears naturally. 

These images help tell a richer story and show how the ring (and maybe even the wearer!) has changed over time. Our co-founder Heather knows that her ring has developed a lot of “character” over the years, as have her hands. The perfectly manicured hands from her wedding day are not the caked in flour, I-just-made-pizza-dough-hands of today.  

As you Artifct your ring, consider recording details such as: 

  • When and where the ring was purchased
  • Who selected it
  • Why this particular design was chosen
  • The proposal story
  • The wedding date and location 

Often the most meaningful details are the most personal: 

  • What did the ring symbolize at that moment in your lives?
  • What challenges or milestones has it witnessed?
  • What do you hope future generations understand about your relationship? 

Consider attaching attached documents and supporting materials such as: 

  • Jewelry appraisals and receipts (great for insurance purposes!)
  • Design sketches
  • Notes, letters, or cards exchanged during the engagement 

These pieces help create a fuller historical record, while also clearly documenting the ring for insurance or estate planning purposes. 

You may also want to consider recording your voice and attaching it to the Artifct as an audio file. One of the most powerful ways to preserve a story is to tell it yourself. Add an audio recording to allow future family members to hear the story in your own words. 

The Ring Is Only Part of the Legacy 

A wedding ring may last for generations. But the stories attached to it are often far more fragile. Without intentional preservation, details fade. Memories become fuzzy. Family members pass away. Eventually, descendants may know they inherited "Grandma's ring" without understanding why it mattered so much. 

When you preserve the story, you preserve the meaning. You ensure that future generations understand not only what the ring is, but what it represented: love, commitment, resilience, family, and the life built around it. 

Artifct Your Ring Today 

If you have a wedding ring, engagement ring, anniversary band, or inherited family ring, don't wait for the story to fade. Take a few minutes to Artifct it today. 

Capture the photographs. Record the memories. Add the documents. Tell the story in your own words. Because one day, someone you love may inherit the ring. And the story you save today could become one of their most treasured family heirlooms. 

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Need inspiration for documenting family treasures? Explore our guide on how to Artifct an heirloom and discover simple ways to preserve both the object and the memories that make it meaningful. 

 © 2026 Artifcts, Inc. All Rights Reserved.

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What Should You Do With Your Old Wedding Dress? Preserve the Memories Before They Fade

For many families, a wedding dress is far more than fabric, lace, and beads. It's a symbol of one of life's most meaningful milestones—a day filled with love, hope, family traditions, and unforgettable memories. 

Today, a growing trend has breathed new life into wedding dresses tucked away in closets and preservation boxes: daughters trying on their mothers' wedding gowns. The big reveal has become a cherished moment all its own. Sometimes the dress fits perfectly. Sometimes it sparks laughter as fashion trends from decades past make an appearance. And sometimes it inspires a daughter to wear the gown herself, whether exactly as it was or with a modern update. 

These emotional moments remind us that a wedding dress carries much more than its stitches and seams. It carries stories. But after the photos are taken, the reveal is over, and perhaps even the next wedding has come and gone, a question remains: What should you do with your old wedding dress? 

The Challenge of Preserving a Wedding Dress 

Many people carefully store their wedding dresses for years, believing they are protecting an important family heirloom. Yet even with professional preservation, no textile lasts forever. 

Fabrics can yellow. Delicate lace can weaken. Beading can loosen. Storage conditions, humidity, temperature fluctuations, and even time itself can gradually alter the dress. And if a flood, fire, accident, or unexpected move damages the gown, it may be impossible to replace. 

The reality is that while the dress is precious, the memories connected to it are even more valuable. 

The reality is that while the dress is precious, the memories connected to it are even more valuable. 

Who helped you choose it? What did it feel like to put it on that morning? What stories unfolded during the ceremony and reception? What did your parents, grandparents, siblings, and friends say about the day? 

Those memories are often far more vulnerable than the dress itself. 

Beyond Physical Preservation. Preserve the Story 

While many families focus on preserving the physical garment, fewer take steps to preserve the stories that make the dress meaningful. 

Imagine future generations opening a wedding dress box decades from now. Without context, they may admire the craftsmanship or laugh at the fashion trends. But what if they could also hear the story behind it? 

What if they knew: 

  • Why this dress was chosen over all the others?
  • Who accompanied the bride during dress shopping?
  • What family traditions were woven into the wedding day?
  • Which photos captured the happiest moments?
  • What happened before, during, and after the ceremony? 

These are the details that transform an old dress into a family treasure. 

Artifcts for the Win! 

This is where Artifcts comes in. Rather than relying solely on the physical dress to carry your memories forward, you can create an Artifct that captures the entire story behind it. 

Upload photos from the wedding day. Add video snippets. Record personal reflections. Include stories from family members. Document the history of the dress itself, whether it was purchased new, altered from a family gown, or passed down through generations. 

 

The wedding dress becomes the starting point for preserving something much larger: the memories, emotions, and family connections that surround one of the most important days of your life. 

An Artifct ensures that even if the dress fades, becomes damaged, or is eventually passed along, donated, repurposed, or no longer exists, the story remains intact. 

A Legacy That Lasts 

Wedding dresses are often stored away with the hope that someone, someday, will appreciate them. But the true legacy isn't the dress itself; rather, it's the story of the person (or people) who wore it, danced in it, and built a life together after the wedding day ended. 

The next generation may or may not treasure the gown. They may enjoy trying it on for a memorable reveal. Or they may decide it's not for them at all. Either way, the memories shouldn't depend on the survival of a piece of fabric. 

Artifct your wedding dress today. Capture the photos, preserve the stories, and share the memories with family members now and for generations to come. A wedding dress may not last forever, but with Artifcts, the story behind it can. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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Bring Your Family Tree to Life With Our Tips

You know the expression, "If a tree falls in the woods and no one is around to hear it, does it make a sound?" Well, we wonder, if you connect all the dots of your family history and no one knows about it, did it happen? 

Today's ARTIcles story is all about how we can share our family history so that the content and the message, aka stories, are actually received. To set the stage, we're sharing the inspiration for this article, a message from a woman we'll call Susan, who is a hobbyist genealogist, and who we think is not alone in her frustration. She reached out to us via Facebook Messenger back in March with a humourous headline: "True Story: My Family Refuses to Look at My Family Tree."

Here's a rough summary of what Susan had to say about her frustrations in trying to share family history with her relatives:

“My parents and siblings ask me for historical details about our family all the time.  

  • When was that again that they came over from France? And what part of France was it?  
  • Do you have a photo of Great Grandpa {last name}?  
  • Did we have any {bank robbers, poets, craftsmen, ... } in the family? 
  • Is the family burial plot in {city} the only family plot? 
  • Did anyone in our family serve in {name of war}? 

And I have come to realize I have no great way of sharing my findings with my family because they refuse to create accounts and sign into any of the genealogy software systems I use.

I’m in my late 50s and many of my siblings and in-laws are a lot older than me, so maybe technology is a factor. But I think it’s more that they simply want the answer, not what they see as the gory black and white details we genealogists love.

That said, even with the younger ones, the nieces and nephews, the second I flash a family tree or mention “Your great grandpa on your mother’s side… ,” they zone out.

That means I usually end up sending information by text message and email. But then they lose that quickly and it doesn’t get shared with everyone, so I have to repeat this work over and over again. It takes the joy out of it.

_________________

Better Options than Text, Email, or Intimidating Websites to Share Family History 

There are so many options available to help you share your family history discoveries, all those dots you’ve connected, black and white facts found, that will save your sanity and keep your family better connected with their history now and long into the future.  

Stick with links.* Share website links to directly relevant pieces of a family tree, photos, or documents that you might have in MyHeritage, Ancestry, FamilySearch or the like to prioritize your time and sanity. Like Susan, this is where you are comfortable operating. If they are truly interested, they can follow the simple steps to create an account. And there is usually a free option for them to do so. If that’s not the case, tell them the price and/or tell them how to sign up at a discount if you know there is a free trial period, a discount code available, or a sale coming up. Since you so kindly sent them a link, they won't have to dig - you'll guide them to exactly where the answer awaits.

Grant access to your cloud storage.* If you keep your research in a cloud-based system (like Google Drive, DropBox, Box etc.), give family members permission to view specific folders or bits of information that answer their questions, such as photos, documents, and maps. This simple approach is still better than losing things in email or text.

And please plan for the transfer of your digital genealogy assets upon death in your estate plan so all these family history treasures can be passed on to the next generation. 

* Remember that anyone can share a link but granting permission to access what that link leads to may require another step. So, with either of these first two options you may get others coming to you to request access to the same information because someone gave them the link. 

Scan the photo or document, and Artifct That! There are many great app- and desktop-based options out there to scan a picture or document that you as the family keeper may be holding onto, such as the “Notes” app on many phones or the Photomyne subscription app. If you’d like assistance digitizing media, you can hire a professional photo manager, pop into a local shop that specializes in digitization and/or archival preservation, or check local libraries and genealogy centers for digitization resources, like the Vivid-Pix scan stations.

Scan those photos and docs and then do not let them get lost in text messages or 100s of photos back in a folder.

Artifct in the moment where you can then record the story and details and share with your loved ones before moving on to the next piece of the puzzle. But share where? You can ...

... Create Artifcts Circles. You can create as many Artifcts Circles, with as many people in them, as you like, for free. Think of circles like chat groups – anyone who accepts your invite can then share their Artifcts to the circle, too. You can even name another admin to add/remove people, too. People you invite need only to create a free Artifcts account to accept your Circle invitation and create and share up to five free Artifcts with the Circle, too!  

      • Sharing your stories and discoveries with Circle members means you are no longer the single point of failure or truth. Everyone will have access anytime, anywhere. But again, make sure in you've listed your primary and secondary legacy contacts in your Artifcts account settings so your Artifcts can live on. 
      • And you can crowdsource with Artifcts Circles, too. Have a gap you’re trying to fill in the tree? Wishing you had more family heirlooms, photos, or documents to back up your research? When people and estates are dispersed through time, it’s easy to forget who has what that may help to fill those gaps.  
      • Ask family to Artifct and share with the Circle. Yes, it may be more family lore than history or genealogy, but the lore is often equally as valuable to any facts you have collected. Lore is the character and color of the family history that has survived and can provide clues along your way – Artifct that! Get step-by-step details and inspiration for family circles here >

Have Fun Preserving and Swapping Stories

Next time you and your family get together, pick a theme in advance, and ask everyone to contribute to an Artifcts Circle.  

Among our favorites:  

  • Oldest family photo 
  • Favorite heirloom 
  • Secret/not-so-secret family recipe

Suggest everyone use the same tag for instant sorting of the Artifcts in the Circle to see just those created for this activity, e.g. #GreatGram, #Reunion2026, or #FavoriteRecipes.

 

Using a custom tag such as #GreatGram makes sorting and sharing her treasures as easy as 1-2-3!

What Truly Matters

When you think about it, a family tree is really just the beginning. The real magic happens when you add the stories behind the names — the recipes everyone still argues about, the mystery photos no one can identify, the “remember when…” moments that somehow get funnier every year, and yes, even Great Uncle Bob’s questionable fashion choices.

So don’t aim for “perfect” family history. Aim for living history. Share the voice notes, save the handwritten cards, digitize the holiday snapshots, and ask one more question at the next family gathering. Every little memory adds another branch, leaf, or colorful twist to your family story.

And who knows? One day, future generations may look back and laugh lovingly at our hairstyles, social media posts, and obsession with taking pictures of dinner.

That’s the beauty of preserving family history: it keeps growing, evolving, and surprising us — one story at a time.

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© 2026 Artifcts, Inc. All Rights Reserved.

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