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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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What’s Hiding Under Your Bed?

Pivot with us as we take a hard look at our bedrooms this month in our ongoing, “Around the House, With Artifcts” series. Is your bedroom your favorite space? The one you decorate with keepsakes, fun photos, and travel souvenirs?  

Or, is your bedroom a dumping ground of all the things you meant to put away but somehow never did?  Maybe it is somewhere in between? Filled with the items you love, and the stories and memories they evoke, with just enough clutter to make you shake your head and say, “not today.” 

Bedrooms weren’t always private spaces or even reflections of our personal identity. For most of history, shared beds and living spaces were common, but increasing urbanization and the influence of the Victorian era promoted privacy, according to the BBC. The Industrial Revolution enabled more people to have private rooms, a trend that continued with the post-World War II suburban boom which solidified the modern, personal bedroom as a standard part of life.  

So, where does that leave us? With the question that started this all, “What’s Hiding Under Your Bed?” And the close second, “What are you going to do with it?” Read on to get our tips for managing the clutter, while preserving the stories and memories that undoubtedly fill one of the most personal spaces in our homes.  

It Has Value, Either Heart Value or Financial Value 

One of our Artifcts members shared with us that as they were getting ready to move, they discovered a trove of silk-on-silk oriental rugs stashed under their bed. The rugs had been there “for years and years,” and had accumulated a good coating of dust.  

As our member said, “The irony is that we had spent several thousands of dollars purchasing area rugs for our home over the years when we had perfectly good, beautiful rugs waiting for their turn to shine.”  

We recognize that not everyone has a collection of oriental rugs stashed under their bed, but maybe you have something that has similar heart value or financial value. We’ve heard stories over the years of families finding long-forgotten artwork and antique maps, bins of greeting cards and letters, and more safely stashed away, yep, under the bed!  

If you have items of value hiding under your bed, we encourage you to take a moment this weekend and Artifct them. Include a short story or favorite memory, dimensions (if applicable), and attach any documentation (if available) that demonstrates the value to you.  

As for the oriental rugs, it turns out they finally got their turn to shine. Our member was proud to report that after Artifcting the rugs, he decided to display one as a wall-hanging for all to see. Not a bad find (or story!)  

 

Oriental carpet now ArtifctedArtifcts member @Matt Artifcted this carpet after discovering it under the bed. 

It’s Just “Stuff” 

Our co-founder @Heather likes to joke that if you look under her bed, chances are you are going to find a healthy dose of golden retriever fur (it never ends!) and stacks of paper, mail, and other odds and ends that she stuffed under there the last time she had company coming over. Relatable, no? 

If you’re dealing with more clutter than not hiding under your bed, take a moment this weekend to sort through what is what and then act. 

  • What needs to be filed away for safe keeping (or tax planning)? In the file cabinet it goes, or if you use a digital vault like Trustworthy, scan the documents, upload them to your vault, and then shred the physical copies.
  • What needs to be put away where it goes? Kid toys, pet toys, maybe even laundry (hello missing sock!).  
  • What can be recycled or trashed? Our list of 108 Object to Declutter from Your Home can help! 

Chances are you are now going to be left with the “stuff” that gives you pause. These items may be important to you, but they may not fit into one of the above categories, and that’s okay.  

If you are on the fence about parting with the item because you are worried about losing the memory or story behind it, take a moment to Artifct it, and then give yourself permission to let go of the item guilt-free knowing the memory and story are safely stored in Artifcts. 

If you are on the fence about parting with the item because you are worried about losing the memory or story behind it, take a moment to Artifct it...

If you aren’t ready to part with the item, set it aside in a bin or basket and come back to it later. Just don't put it back under the bed as out of sight is out of mind! Maybe a little time is all it takes to help you decide what to do with it.   

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Looking for additional tips to help you declutter regardless of which room it is? You might also enjoy:

How to Get Your Kids to Help Clear Out the Clutter 

Aspirational Clutter and Your Closets

Home Organizing Tips to Steal from Movers and Downsizers

© 2025 Artifcts, Inc. All Rights Reserved.

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Photos + Timelines Go Better Together

Love photos? You’re not alone! What’s not to love about the memories, smiles, and special firsts all frozen in time for a moment.  

With the ever-increasing ease of digital photography (hello smartphones!) we can capture all those moments and more. In fact, we capture a lot more. Worldwide, we take on average 5 BILLION photos a day, or approximately 57,000 photos per second. According to Photutorial, the average American alone takes 20 photos a day. 

What do you do with all the digital photos that accumulate at an ever-increasing speed?   

Do you post them to social media and wait for the comments and likes to roll in? (Our resident privacy expert recommends that you don't.) Or push them into whatever cloud or other storage device you prefer, and look back through them only for the occasional calendar, school project, or holiday card? Perhaps you send a few to lucky friends and family through one of those digital picture frames, like Aura 

We’d like to suggest a different approach—Artifct those special photos, the ones that capture something unique, memorable, or otherwise notable. What is more, when you Artifct them, they are automatically added to your Artifcts timeline, instantly creating a contextual history of all things you.  

Put Photo Timelines to Work for You! 

As you Artifct your photos, Artifcts creates your photo timeline automatically. Simply pick a photo, create a new Artifct, add a short story, a date (if known), save, and you’re done. Your Artifct will automatically be added to your timeline based on the date you entered.  

 

A snapshot in time of our co-founder Heather's photo timeline. 

Not sure of the date? We’ve got you covered. Your Artifct will be added to your timeline based on the date you created it; you can always go back later and edit should you remember the date or even the decade.  

Assuming you have created a few Artifcts already, you will find your timeline by  visiting your homepage  and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!" Want to view just your Artifcted photos on your timeline? Simply select Life's Moments > Photographs as the category while in timeline view and voilà! Your very own personal photo timeline. 

As you explore Artifcts timelines and think about your family photo history, test out the built-in timeline features, because you never know what may inspire you: 

  • Switch between annual and decade views. 
  • Flip your Artifcts from newest-to-oldest and oldest-to-newest. 
  • Drag and drop to move any Artifct to a different year. 
  • Add time period notes, per year, about key events, trips, or other firsts. 

Feeling overwhelmed with so many photos and not sure where to start? As part of Save Your Photos Month, we recommend you give yourself a goal. Pick a photo a day, or one a week. Spend five minutes creating and sharing the Artifcted photo with loved ones.  

We recommend you give yourself a goal. Pick a photo a day, or one a week...

Just think, if you Artifcted a photo a day for a month, you’d have 30 photos and stories that are preserved for generations to come. Bonus! You’d also have a timeline spanning 30 {days, weeks, months, years!}. All that context, and all those memories, safely documented to protect against all of life’s what ifs.  

Want to learn more? We have great  FAQs  about timelines and  a quick video  ready for you as well. 

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Our good friends and partners at The Photo Managers are once again hosting free virtual events all month long in honor of Save Your Photos Month. Click here to learn more and to register. 

© 2025 Artifcts, Inc. All Rights Reserved.

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How to Artifct with Grandma and Grandpa

For many of us, summertime means time with extended family, maybe even “sleepaways” with Grandma and Grandpa. We should all be so lucky!

In the spirit of quality time together at any time of the year, we sat down this summer to interview a granddaughter-grandmother duo who have spent occasional Saturdays throughout the past couple of years Artifcting together. We wanted to learn why they took up Artifcting and any tips they have for other intergenerational pairs who plan to connect with each other through Artifcts.

In case you’re short on time, here was what they each wanted to be sure you knew: 

Granddaughter: I never spent time one on one with my grandma. We see each other a lot, she only lives 45 minutes away, but all of our gatherings involve my siblings and/or at least one of my parents, too. Plus, I was going away to college soon and knew I wouldn’t see her much for a while. 

Artifcts is easy to use, easy to share, which was critical. I knew my dad would love the Artifcts, too. He’s a big storyteller. The biggest surprise about Artifcting was that it totally changed how I think of my grandma, and I feel closer to her than ever.  

It was never a chore. I wanted to be with her. 

Grandma: No one can sit still these days, never mind exist without their cell phone.  

My granddaughter is funny and an artist, too. I’m always interested in what she’s doing. I didn’t think she was interested in my stories from the old days. But once I told her a story or two from living abroad in my 20s, she kept coming back to ask for more stories.  

It wasn’t my plan, but I started to give away items I had collected, too. Not just to her. I had her bring items to others because once I told the story, I knew who would enjoy it and would give it a good home. And you know what? Not once did they say to her that they didn’t want it. They loved the stories! 

You may also be interested in our ARTIcles by Artifcts about Swedish death cleaning

 
 
 
We're honored to participate once again in Grandparents Week - the largest online celebration and educational event for grandparents of its kind. Hosted by our partner, GrandparentsAcademy.com, this event showcases leading experts and resources for grandparents. Artifcts will be spotlighted in the GrandTech Showcase and delivering a walkthrough on how grandparents can use our solution to capture and share meaningful stories from their stuff.'

Tips for Artifcting with Your Grandparents

Above all else, don’t let the age difference get in the way. Fun fact: A 2006 study by researchers from Duke University and the University of Aarhus found that older respondents feel 20% younger than their actual age. So your grandparents may very well respond to you as though they are much younger than they are! 

But as far as true age goes, be mindful of how your respective ages might require a breath or two to (a) break down any awkwardness, (b) explain the purpose and process of Artifcts, and (c) find the right pace for your Artifcting together. Here are tips other grandchildren offered from their Artifcting experiences: 

1. Be ready. Create a few Artifcts for yourself before arriving.  

Use whatever device you plan to use when Artifcting with your grandma/grandpa to avoid any stress or delays in the process. (Artifcts note: We have a series of tips videos, too, if needed.) And if they want to Artifct on their own, share one of your unlimited Artifcts accounts with them and help them set it up.

Bring an Artifct That! Kit with you so you are not asking them for these supplies to support your Artifcting, and review our tips for taking photos of objects.

Also, if you know they plan to move or downsize, help them out by adding dimensions to their Artifcts, using helpful tags (e.g., #attic, #livingroom, #hallcloset), and filling in that ‘In the Future’ field too – does Grandpa want to sell this item, donate it, bequeath it?

2. Explain yourself! Share what Artifcts is, why you want to Artifct together, and how it will help them to share the memories and value behind all these objects with other family, friends, and potentially advisors (estate attorneys, insurance agents, wealth managers). 

3. Again, they may be older, but they were young once, too. One granddaughter said she felt like her grandma was a 20-year-old person in an 81-year-old body. Once they started to talk, the decades between them melted away. Talk with respect, listen with still greater respect, and remember they were your age once, too! 

4. Breaks are good for everyone. If you are creating Artifct after Artifct for grandma/grandpa, you’ll want a break. Eventually they will, too. It's hard to be “on” for so long and you’ll need to stretch your legs. Go for a walk, grab a coffee, or call it a day and come back again sometime soon. 

5. Hold those assumptions. Just because that portrait or vase has always been featured in a seemingly special location in their home doesn’t mean it’s what they value most. Start by asking about an object you are interested in. Then ask them to pick an item and see where it leads you both. 

6. Make sure they know you truly do want their stories. This is not homework. No one sent you. You are curious. Now, in reality, there may be details they aren’t comfortable sharing with you, and that’s okay. Avoid rushing them, embrace pauses, and let them take the lead. 

7. Ask first. Before you grab an object or take a picture, especially if they are in the picture, ask their permission so it’s clear this collaboration is on their own terms. Maybe they are more comfortable recording using their voice only instead of on video. Or maybe Grandma got all dolled up and is ready for her spotlight. Be respectful of their space and their person and ask first.  

8. Don’t argue. You may have heard the story told another way by your parents or another family member. Think of it as a difference of perspective. Record it faithfully. This may make for some fun conversation the next time the whole family is around the table as you parse through tall tales and family lore.

This is especially important if you are Artifcting with someone with any stage of cognitive decline. Let the conversation flow. Be an active, supportive listener, not a domineering guide. 

You may also be interested in these ARTIcles by Artifcts about dementia.

Tips for Artifcting with Your Grandkids

You didn’t think this was a one-way street, did you? Your grandkids may in fact have short attention spans and very narrow or different interests than your own. But this is your home, your life, so enjoy the element of surprise as you share never-before-heard stories that will capture their attention and imagination.

1. Gather a few objects in advance. If you have picked a few items you want to share, it will remove any hesitation to dive in once they arrive.  

2. Find a comfortable place. If you prefer to be in the living room, then guide them there from the get-go. Ideally your location has nice natural lighting so they can snap some nice pictures of the items and maybe even record you on video, too, if you’re game. 

3. Is anything off limits? Let them know if there are people or times of life you do not want to talk about. Conversely, if you want to talk about your parents, your career, your passion for {hobby}, let them know, and have photos, objects and other things on hand to guide the Artifcts conversation in that direction. 

4. Do you need any help with these objects? Perhaps you’ve decided to sell a collection, donate certain items, or pass keepsakes along to family members and friends. Make sure you note your intentions in each Artifcts’ ‘In the Future’ field. If your grandchild is of the appropriate age, maybe they can help get the ‘stuff’ where you want it to go next. If not, download your collection and choose the ‘Up Next Report’ to download and share with loved ones who can help you begin to downsize and/or declutter. 

5. Enjoy. Let them do the Artifcting, like your own very own biographer. That said, if you’d like to surprise loved ones with Artifcts after your grandchild has left, make sure they show you in the ins and outs of Artifcts so you feel comfortable Artifcting and sharing Artifcts from your own account and your own device.

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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