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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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A New Family Tradition for the Holidays that Won't Cost a Dime

Who doesn’t love the board games, flag football, and annual viewing of movie favorites like Miracle on 34th Street, The Grinch, and Home Alone over the holidays with your family?

Get ready to make some new traditions, have fun with your family, and avoid awkward conversations like, “Have you seen Aunt Dot's new hairstyle?” Instead, you'll get to enjoy more of those, “I never knew that about you!” moments! We’re putting a spin on those traditions of togetherness with Artifcts, to help you AND your family save and share the memories and laugh-out-loud stories from holidays past and present. 

New Family Memories and Traditions with Artifcts 

We asked some of our most avid Artifcters, “How do you Artifct with family” and distilled the rather humorous stories we heard into a step-by-step process anyone can do whether you're hosting your crew this holiday season, or traveling across country (or next door!). Bonus, not only can these steps be used during your next holiday gathering, they also work great for you next family reunion too. 

#1. CREATE YOUR FREE ARTIFCTS MEMBERSHIP

If you're going to use Artifcts to preserve and share the memories and stories, you're going to need an account. Sign up free in 30 seconds, start to finish. Already have an account? Fabulous! You can skip to step #2.

#2. DECIDE ON A THEME

Give your family a focus for all those stories and memories. Here are some ideas to get you started, but we also offer free checklists to inspire you. Some families even send a link to the checklist/theme they choose ahead of the family gathering!

  • Recipes. Request modern family favorites to expand your repertoire. Or stick to oldies but goodies that have been passed down through the years. Make sure you include those "secret" ingredients too. 
  • Photos. “Oldest” and “funniest” competitions could be fun. One person told us last year they used, “Rarely do you see so many of us together,” types of photos and it was a blast. So many long-forgotten photos, and so many family members. Go for it! 
  • Family treasures. Maybe they’re family heirlooms or sentimental pieces created by your kids. Maybe they're mementos purchased while traveling and make for a good story. One family told their loved ones to each bring a cherished item to be Artifcted after Thanksgiving dinner. The result? A virtual timecapsule to be enjoyed for years to come!  
  • Going, going, gone. This one made us laugh and came from a reader after our recent “Epilogue: Family Keepers” story. The idea here is that if you are holding on to family heirlooms, antiques, or similar items, and you don’t really WANT to hold on to them, Artifct them to let others know so they have a final chance to call “Dibs!” 
  • All things sports. This final example was from a family of running enthusiasts. Maybe your family is made up of musicians, artists, or travelers; same idea applies. This family Artifcted photos, running bibs, and race medals from the year, including videos of each of them crossing the finish lines. Personal best in a 5k? Awesome! 

 

Running bibs from 2025Keep the memories, but maybe not every last running bib from the past year. 

#3 ADD FAMILY MEMBERS TO YOUR ARTIFCTS "NETWORK"

(This step is optional, feel free to skip to step #4)

You need only each person's name and email. You can make it easier by filling in this template and then returning to your Account Settings > Content & Network > Network and clicking “Import” to add them all at once.

Don't have their email addresses? Text, call, or post a message wherever you and your family communicate to ask them to create an account on Artifcts.com and then send you their screen name. You can easily add them that way too.

#4 CREATE AN INVITE-ONLY ARTIFCTS CIRCLE

Create an Artifcts Circle (we have a help video, too!) to easily unite and organize all the Artifcts your family creates and shares. Add each family member to it by: (a) selecting from your list if you completed step #3, (b) typing in their email address directly, or (c) emailing or texting them a link from your circle - they will have a week to accept the invite and you can always send a new link if needed.

      • You can choose, per person, to let them invite others or to make another person an “admin” who can add AND delete others. 
      • In the “About” section, describe for your family what this circle is for, e.g., “Let’s gather up and share favorite recipes for the holidays.”  
      • Then click to invite them and leave a comment, e.g.:

“Please create a free Artifcts account so we can swap recipes this year and not lose them in email or texts! Tag them #Thanksgiving2025. Bonus points if you add a funny short video snippet or audio file! Don’t forget to click share and choose this Circle or we can't see it. Call me if you need help.” 

You can always edit the Circle details, image for the Circle, and members, so don’t worry if you forget something (or someone) or have a change of plans.

 

Artifcts Circle exampleOur Co-Founder Heather's Artifcts Circle from Thanksgiving 2022. 

#5. CREATE YOUR ARTIFCTS & PICK YOUR MOMENT

When will you set aside time to share and reminisce about all your new Artifcts from your family? Maybe as the dinner is cooking or perhaps after dessert, you each take a couple of minutes and share the Artifcts you created and added to the Circle. You may discover new details, photos, and related stories you’ve never heard before!

Best yet, once your family starts Artifcting and sharing with your new Circle, they can contribute all year long! Next year you can pick right back up or choose a new theme to capture your family's history.

Togetherness and Remembrance this Holiday Season 

We want to acknowledge and talk about another facet of the holidays: grief.  

We know that the holidays can be an incredibly challenging time for many of us. We’re facing them with loved ones missing for the first time or perhaps facing the end soon. Artifcts can be a powerful way to spend time together capturing memories and stories for now and later, for you and for all your loved ones. It can also make it easier to decide what becomes of all the keepsakes that we ultimately leave behind one day.  

Our free Life Preparedness and After-Loss Support Guide may offer a helpful starting point. You may also find inspiration in some of our past ARTIcles by Artifcts such as Gift Your Loved Ones a Why and The Three Things I Wish My Mother Had Artifcted.  

Consider taking the time to watch the recording from our panel discussion about new traditions for the holidays as we process our grief. Our guests, Rachel Donnelly, founder of My AfterLight and Professionals of After Loss Services, and Garrick Colwell, of Kitchen Table Conversations, brought diverse and deep backgrounds to the practical and emotional aspects of grief. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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Preserving Family Traditions, One Recipe at a Time

For parts of the United States, sweater weather is officially here, and with it comes an increasingly frenetic pace of to-do's as we approach the holiday season. Old St. Nick is not the only one making a list and checking it twice—our co-founder Heather has already started a list of recipes (and ingredients!) needed to pull off a family Thanksgiving feast, and we know she is not alone.  

Here at Artifcts, we want to help you reclaim the joy (and meaning!) that goes along with the holidays all season long. Our starting point? Our kitchens, and more specifically with our cookbooks and recipes, because chances are the recipes that we make and love are not solely about the ingredients, but about the memories, traditions, and family stories that make the holidays so special.  

Why it matters: cookbooks, recipes, and memories 

It might surprise you that in researching this story we discovered that the average American family owns at least 15 cookbooks, and that three in ten women have a cookbook collection, according to Morris Cookbooks, the largest cookbook publisher in the US. Informal online discussions meanwhile suggest many households own dozens—or even hundreds—of cookbooks, far surpassing the “average.”  

Why does that matter now, especially as we head into the holiday season? Because recipes aren’t just instructions. Researcher Eleonora Sava highlights this point in her 2021 article titled, Family Cookbooks—Objects of Family Memories. Sava describes recipes and cookbooks as objects of memory as they record more than ingredients and steps. According to Sava, cookbooks capture handwriting and family tastes, and link generations through the act of cooking.  

...recipes and cookbooks [are] objects of memory as they record more than ingredients and steps.

And as the holidays approach—when families gather, when traditional dishes make their annual appearance, when memories of past celebrations resurface—the meaning of a recipe goes far beyond the kitchen. A dish becomes a link to a grandparent, a holiday table, a childhood kitchen smell, or a moment of togetherness.  

So how can you best preserve those family traditions in an organized, shareable way—especially heading into the holidays? Hello Artifcts! 

Artifcts allows you to capture not only the recipe itself, but its origin, stories about the person who made it, the holiday or event it was tied to, notes (handwritten or digital), and even tangents like family anecdotes, ingredient variations, or why it matters to you. With Artifcts, a recipe becomes far more than a page in a cookbook—it becomes a shareable, searchable, multimedia keepsake. 

 

Click the image to view Matt Paxton's family cookbook that he Artifcted. 

How to Artifct your recipes to preserve traditions, stories, and memories 

Intrigued? Want to give it a try? We’ve compiled the below step-by-step guide to help you begin Artifcting your family recipes and preserving your culinary heritage ahead of the holidays: 

1. Gather your recipes and the accompanying keepsakes 

  • Pull together all the physical and digital items 
  • Don’t forget handwritten index cards, printed family cookbooks, scraps of parchment with notes, old magazine cut-outs, even photos of the dish or the family moment. 

2. Photograph the key items you want to include in the Artifct 

  • Don’t worry, you can always go back and edit it if you forget something! 

3. Add the story behind each recipe 

  • Who cooked it originally?  
  • When/where was it typically served? (Holiday dinner each December, Sunday brunch, etc.)
  • What makes it special? The ingredient twist? The aroma? The family joke tied to it?
  • Write (or record video or audio) short anecdotes: “I remember the year the turkey caught fire and we still served this cranberry relish…”
  • Photograph: The dish itself, the handwritten card, the cook in action, the table-setting from past years. 

4. Organize, organize, organize 

  • Use Categories (Home → Recipes and Occasions → Holidays)
  • Create custom tags to easily sort and search, e.g., #MomsRecipes, #FamilyFavorite, #Handwritten, #Thanksgiving2025, etc. 

5. Share and invite contributions 

  • Privately share recipes with relatives (near or far) via link or invite.  
  • Give loved ones “Editor” access so they can collaborate and even add variations or their own memories, if you want them to. 

You might discover after Artifcting your family recipes you may be willing (or able) to downsize and declutter your cookbook collection. Consider retaining the cookbooks you actively use, the sentimental ones, and let others go (donate, recycle, give away) knowing your family’s tradition lives on in your Artifcts collection. This is especially helpful ahead of holidays, when you may want to free up space, reduce clutter, simplify your kitchen/library area—and keep the heart of your culinary heritage intact  

Why Artifcting wins vs. pure cookbooks 

  • Shareability: Traditional cookbooks are fine for the in-house chef, but sharing them across generations, branches of the family, or geographically separated relatives is harder. With Artifcts, you can privately share with cousins, grandchildren, or nieces and nephews, invite contributions, and access from anywhere. 
  • Context & story: A cookbook often gives you a title, ingredients, steps—but rarely the story: “why Grandma always added nutmeg,” or “how this dish saved the day when the oven broke on Christmas Eve.” Artifcts preserve the memory, not just the mechanics. 
  • Searchable & customizable: You can tag by holiday, ingredient, dietary restriction, chef-in-the-family, etc. Over time you build an archive that you can browse by event or person—far more flexible than a static bookshelf. 
  • Space & organization: If your cookbook collection is growing unwieldy (shelves overflowing, dusting stress), Artifcting gives you a chance to digitize key recipes + stories, reduce physical clutter, and still keep the heritage alive. It’s a win-win: fewer books, more meaning. 
  • Legacy and future-proofing: Physical cookbooks may fade and get lost; handwritten cards may deteriorate. A thoughtfully maintained digital archive ensures these traditions aren’t lost, even if a physical book is damaged or thrown out. This matters especially for holiday-linked dishes that may only appear once a year. 

 

Final thoughts 

Family recipes are more than just good food. They are the threads that weave together generations, holidays, kitchens, stories, aromas, and memories. As Sava noted in her article on family cookbooks: “The family cookbook becomes an album of memories… the handwriting may summon the image of the person who wrote that recipe.”  

By taking the time now—before the holiday rush—to Artifct your cherished recipes, you’ll be gifting your family a legacy of meaning as well as a well-curated digital archive rich with stories, photos, and flavors. It’s he kind of heirloom that can travel across generations far easier than a shelf-full of cookbooks. 

So, pull out your recipe box, gather those favorite dishes, invite your family to tell you the “why” behind them—and get started preserving your traditions, one recipe at a time. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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A Family History in Five Artifcts

It’s family history month, and if you had to, could you tell your family history in five Artifcts or less? Sound impossible? We weren’t sure, so we decided to put it to the test. 

We reached out to one of our super Artifcters, @Grandmom and asked her, if she had to choose just five Artifcts to tell her story, could she? And if she could, what five would she choose?  

Thankfully, @Grandmom was up for the challenge, although she did preface it by saying “Are you sure, just five? That’s all I get?” Yep, that all you get, at least for this ARTIcles story. “Well, good thing I have my timeline, at least I know where to start!”

Over to you @Grandmom to walk us through your family history, Artifct by Artifct. (The below excerpts are from an interview we did with Grandmom; the words in quotes are direct from the source!)

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GRANDMOM'S FAMILY HISTORY IN JUST 5 ARTIFCTS

Artifct #1: The Beginning

The Milking Chair My Grandfather Built

“Well, I guess I better start at the beginning, sometime in the 1860s. One of my oldest Artifcts is the milking chair my father’s father made his wife. They lived on a farm in southern Georgia. He built it for her because she was so short, that none of the regular chairs were a good fit. He built it right after the Civil War, I don’t think he used a single nail, only pegs. You don’t see that these days.” 

 

Artifct #2: Childhood in Rural Georgia

Mother's and Grandmother's Wash Boards

Next up? “Well, that would have to be Mother’s and Grandmother’s wash boards. I still have them after all my moves. We grew up in rural Georgia, and we didn’t have much back then, but Mother always made sure we were well dressed and presentable. I still remember her using these boards to do our laundry. I even used them when I was younger! It’s just what you did back then. I can’t imagine what the kids would do today if they had to use washboards. I can tell you; they probably wouldn’t do laundry!”   

Artifct #3: Traveling Far Far Away

Snake Tales

“The next one is one of my favorites—my snakeskin! I still remember [my friend] Shirley’s reaction, ‘I’m not going to do it Martha, you do it, you shoot the snakes!’” What makes the snakeskin so special? “It reminds me of all the crazy adventures and travels that Bobby [my husband] and I had when we were first married. I never could have imagined living overseas, or going on safari, or doing all the crazy things we used to do. I was telling [my granddaughter] about what we did back then, and she didn’t believe me at first. I had to show her the pictures AND the snakeskin. I was something back then!” For the record, we still think you’re something @Grandmom!   

Old photo of a group of people standing around a large dead snake

 
 

Artifct #4: Family Time

Our Trusty Station Wagon

“I guess my next Artifct would be our old station wagon, and the photo of the three boys [our sons] in the back. [It's a private Artifct.] Back then we didn’t use seatbelts; I’m not even sure if we had them in the way back! But man, those boys loved that station wagon; Bobby and I did too! We took it everywhere—Brazil, Europe. I still remember I once got a speeding ticket in Rio while driving the station wagon. I had never gotten a ticket before in my life! So many memories. I can still hear Bobby yelling at the boys to quiet down back there or else. The boys remember too!”  

Feeling inspired? Create a new Artifct!

Not a member yet? No problem! Sign up free to start Artifcting.

 

Artifct #5: Small Momentos of a Life Well Lived

International Spoon Collection

Sounds like travel and all your adventures overseas are a big part of your family history and story @Grandmom? “It was our life back then. We didn’t think twice about it when we were doing it, but it was what our family did. It’s what our boys remember. Living overseas teaches you so much. So, I guess my last Artifct would have to be my spoon collection.

I have one from every place I’ve ever lived or visited! I have at least two hundred! The one spoon I didn’t have until recently was Monrovia. I couldn’t find one when we were living there, but then Joy [my daughter-in-law] found one on Ebay and now my collection is complete! It’s amazing to think that had life been different, we could have stayed in Georgia. I know my boys are thankful we did not do that.” 

Souvenir spoons hanging on a wooden display rack

 
 
One of these is not like the other. Is that a spork in the spoon collection?

And there you have it! Five Artifcts; five stories; five memories of a life well lived and well-traveled. If you had to choose, what five objects would you Artifct to tell your story? You can write to us at editor@artifcts.com and let us know, we’d love to hear from you! 

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A very special thank you to @Grandmom for sharing her Artifcts and story with us. For those of you curious about this amazing woman, she lived to be 85, had three grown sons, 10 mostly-grown grandchildren, and had lived in six countries and traveled to well over 50. She was married to the “love of her life” for over 40 years and was proud to be her family’s keeper. Why did she Artifct? “To tell the histories and stories behind all my stuff. If I don’t the boys will have no way of knowing what is what.”

We thank @Grandmom's family for letting us reprint this ARTIcle (which originally ran in 2023) as a special tribute to her and the amazing life she lived.

© 2025 Artifcts, Inc. All Rights Reserved.

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