Give the gift small icon
Give the gift of Artifcts!
HELLO!
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close

What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

_______________

Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

###

Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

Share With Friends
5 likes
What's New at Artifcts
Goodbye School Year, Hello Storage Crisis

The last school bell rings, backpacks explode by the front door, and suddenly your house is overflowing with kid “stuff.” Crumpled artwork. Half-used notebooks. Science fair boards. Recorder instruments. Team shirts. Yearbooks. Awards. Mystery cords. And somehow…47 pencils. 

The end of the school year has a way of turning kitchens, mudrooms, and dining tables into temporary museums of childhood. Some of it is practical. Some of it is sentimental. And some of it leaves you staring into a pile wondering, “Wait, why did we save this again?” 

If that sounds familiar, you are not alone. At Artifcts, we often say it’s not about the object—it’s about the meaning behind it. The tricky part with school keepsakes is that they arrive in waves, year after year, often faster than we can process them. One day your child proudly hands you a macaroni self-portrait, and the next thing you know you have six overflowing bins labeled “school memories.” 

The good news? You do not need to keep everything to preserve what matters most.  

What To Do with All That School Stuff 

School memorabilia falls into the same category as sports memorabilia, baby items, and family keepsakes: emotionally important, physically bulky, and surprisingly difficult to sort through. The goal is not perfection. The goal is to curate thoughtfully, so the memories survive without your closets disappearing in the process. 

Here are a few ways to tackle the end-of-school-year avalanche. 

Start with the “Greatest Hits.” Not every worksheet deserves permanent storage. But certain items instantly bring back a story, milestone, or stage of childhood. 

Keep an eye out for: 

  • Firsts (first handwriting sample, first school photo, first big project)
  • Personal favorites chosen by your child
  • Artwork that reflects personality or growth
  • Awards or achievements tied to meaningful moments
  • Notes from teachers or classmates
  • Items connected to funny family stories 

Think of yourself less as a storage manager and more as a curator of your child’s story. 

Think of yourself less as a storage manager and more as a curator of your child’s story. 

One meaningful drawing with context often matters more than 200 anonymous papers in a plastic bin.  

Create a “School Year Capsule” 

Instead of endlessly adding to random piles, create a simple system: 

  • One bin per child
  • One folder per school year
  • One digital album for photos and scans
  • One Artifct for especially meaningful items 

This naturally creates boundaries. When the folder fills up, it becomes easier to decide what truly matters most. 

Some families even involve kids in the process by asking: 

  • What are your top 5 favorites from this year?
  • Which project are you most proud of?
  • What would future-you want to remember? 

You might be surprised by what they choose. 

 

 
 
 
 

Artifct Before You Let It Go 

Some school items are impossible to keep forever. Poster boards bend. Paint flakes. Glitter somehow multiplies. And eventually, even the most sentimental parents hit a storage limit. 

Before tossing or donating something meaningful: 

  • Take photos
  • Record a quick story or memory on the Artifcts App
  • Add context: who, what, when, where, and why
  • Include your child’s own words if possible 

That is where Artifcts can help transform clutter into preserved memories. A photo of a papier-mâché volcano becomes far more meaningful when paired with the story about staying up until midnight adding lava because “it needed to erupt properly.” 

Without the story, future generations may just see cardboard and glue.  

Tackle the Digital School Clutter Too 

School “stuff” is no longer just physical. Today’s parents also accumulate: 

  • Thousands of school photos
  • Classroom app downloads
  • Concert videos
  • Screenshots from teacher messages
  • PDFs of report cards and projects 

And unlike paper clutter, digital clutter quietly expands without anyone noticing. 

 

 
 
 
 

One helpful strategy: dedicate 15 minutes each week to sorting school-related photos and files. Save the meaningful ones, delete duplicates, and Artifct the memories that deserve a lasting story.  

What About the Stuff Kids Don’t Want? 

Eventually, many kids outgrow their attachment to trophies, certificates, uniforms, and projects. Parents are often the ones holding on longest. 

Online decluttering communities are full of parents asking the same question: “Will they regret letting this go someday?” The answer is usually less about the object itself and more about whether the memory survives.  

If an item no longer holds meaning: 

  • Donate usable school supplies
  • Pass along gently used backpacks and lunch boxes
  • Recycle old papers and broken projects
  • Repurpose trophies or awards creatively
  • Save only representative examples instead of entire collections 

You are not erasing childhood by letting go of excess stuff. You are making room for the memories that matter most. 

Preserve the Story, Not the Pile 

Every school year tells a story of growth: changing handwriting, evolving interests, new friendships, proud moments, disappointments, creativity, resilience, and discovery. 

The challenge is not whether those memories matter. Of course they do. The challenge is making sure the meaning survives longer than the clutter. 

Because years from now, your child probably will not remember every worksheet or participation ribbon. But they may cherish the story behind the ceramic pizza slice they made in first grade or the essay they wrote about becoming a veterinarian. 

And that story? That is worth keeping. 

###

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
Be Present Now, Preserve the Memories Forever: Graduation Moments That Matter

There’s something magical about graduation season. Maybe it’s the tiny caps perched on kindergarteners with missing front teeth, the proud smiles of high school seniors standing on the edge of adulthood, or the emotional walk across a college stage after years of hard work and late-night studying. Graduation is more than a ceremony—it’s a milestone wrapped in emotion, hope, and memories. 

And yet, in the rush of planning parties, snapping photos, and making sure everyone gets to the ceremony on time, it’s easy to miss the very moments we want to remember forever. 

That’s why this graduation season, we want to encourage families to do two things: 

Be fully present in the moment.  

And when the celebration quiets down, take time to preserve the stories behind the memories. 

At Artifcts, we believe every graduation milestone deserves to be remembered—not just through photos and keepsakes, but through the stories attached to them.  

Every Graduation Tells a Story 

Graduation memories begin long before the diploma. 

  • It’s the handmade kindergarten artwork tucked into a folder somewhere in the attic.
  • It’s the middle school band recital program signed by friends.
  • It’s the high school letter jacket that still smells faintly like Friday night football games.
  • It’s the college graduation cap decorated with inside jokes, dreams, or tributes to loved ones. 

These objects may seem ordinary over time. But years later, they become emotional time capsules. 

 

One day, your child may hold their kindergarten graduation photo and laugh at how oversized the cap looked. A college graduate may rediscover the tassel they almost threw away and suddenly remember the exact feeling of hearing their name announced. 

The object matters. But the story behind it matters even more. As we often say at Artifcts: the story is the legacy. 

The Best Graduation Gift? Being Fully Present 

Graduation days can feel like a blur. Between coordinating family, finding seats, taking pictures, and hosting celebrations, many parents and graduates feel like the day disappears too quickly. Our co-founder Heather knows this all too well—four recitals and two graduations later she and her husband are still trying to figure out which photo goes with which program, and who exactly was in attendance at all those dinners!

So before worrying about the perfect centerpiece or party décor, pause. 

Watch your child walk across that stage. Notice the nervous excitement in their smile. Listen to the cheers from grandparents and friends. Take mental snapshots in addition to the photos on your phone. Relish the moment and the emotions (and keep the Kleenex close at hand).

Some of the most meaningful graduation celebrations aren’t the elaborate ones—they’re the personal moments families remember years later. In fact, a recent USA Today poll showed that many people say the most memorable parts of graduations are the photos, handwritten notes, and shared stories that connect generations together AFTER the event.   

The decorations will come down. The cake will be eaten. But the emotions of the day deserve a permanent place in your family story. 

From Kindergarten to College: Every Milestone Counts 

One of the beautiful things about graduation is that every stage of life brings its own kind of pride. 

Kindergarten Graduation 

The first tiny milestone. The first cap and gown. The first glimpse of how quickly childhood moves. 

Years from now, that little paper diploma may remind you of how proudly they waved at the audience or how they mispronounced half the songs during the ceremony. 

High School Graduation 

A season full of “lasts.” Last varsity game. Last school dance. Last time living under one roof together. 

These are often the years filled with memorabilia: yearbooks, medals, prom tickets, dried flowers, jerseys, handwritten notes from friends. They deserve context before memories begin to fade.

College Graduation 

A celebration not only of achievement, but perseverance. 

For some, the path was traditional. For others, it took unexpected turns, pauses, transfers, or years longer than planned. But every journey carries a story worth preserving and celebrating before your graduate makes their way into the "real world."

No matter the age or stage, graduation marks a turning point in a family’s story. 

Don’t Just Save the Stuff—Save the Meaning 

A graduation cap in a box eventually becomes “just an old hat” unless someone explains why it mattered. That’s where Artifcts comes in. 

Instead of simply storing keepsakes away, Artifcts helps families preserve the stories behind them. Upload a photo of the item, add written memories, include audio or video if you’d like, and create a digital legacy your family can revisit for generations. 

Imagine future grandchildren hearing: 

  • Why Mom chose that quote for her graduation cap;
  • How Grandpa worked night shifts while earning his degree;
  • Or why a faded kindergarten certificate still makes everyone smile.

Those stories transform ordinary memorabilia into family history. 

It’s Never Too Late to Document the Stories 

Here’s the good news: even if the graduation happened years ago, it’s not too late. You can still sit down with your graduate today and ask: 

  • What do you remember most about that day?
  • Who supported you along the way?
  • What challenges did you overcome?
  • Which keepsakes matter most—and why? 

Sometimes the stories become even richer with time. A tassel stored in a drawer for twenty years can suddenly unlock memories no one realized were still there. A forgotten class ring can reopen conversations about friendships, ambitions, and personal growth. 

 
 

Sometimes hindsight gives you the ability to understand why something mattered or still matters today. A couple of years out from the actual event, and you are better able to understand how decisions taken "way back then" have shaped and molded you into the person you are today.

The beauty of memory preservation isn’t perfection. It’s simply beginning. 

Simple Ways to Preserve Graduation Memories 

Inspired by graduation celebration ideas and memory-sharing traditions families already love, here are a few meaningful ways to preserve this season beyond the party itself:  

  • Create a photo timeline from childhood through graduation
  • Ask family and friends for handwritten advice cards for the graduate (Pro Tip: Get them to record an audio of their advice and Artifct that for the graduate! There is something super meaningful about being able to hear Grandmom's voice give you advice from miles away.)
  • Artifct meaningful keepsakes like tassels, medals, caps, and letters
  • Record a short video interview with the graduate about their hopes for the future
  • Preserve and Artifct graduation party invitations, programs, or speeches
  • Create a graduation t-shirt quilt for the graduate to take off to college with them 

The goal isn’t to save everything. It’s to save what tells the story. 

 

Celebrate the Moment. Preserve the Legacy. 

Graduation reminds us how quickly life moves.  One moment you’re packing kindergarten snacks. The next, you’re helping pack a college dorm room and worried about whether or not your graduate has enough laundry detergent (until you realize they probably won't even be doing laundry the first semester). And somewhere in between are thousands of little moments that deserve to be remembered. 

So this graduation season: 

  • Celebrate fully.
  • Be present deeply.
  • Take the photos.
  • Laugh hard.
  • Cry if you need to. 

And when the day is over, don’t let the memories fade into forgotten boxes. Because whether it’s kindergarten, high school, college, or beyond—every graduation story deserves to live on. 

###

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
What Should You Do with Old Trophies?

Dusty shelves. Packed boxes. Maybe even a forgotten bin in the attic. Old trophies have a way of quietly accumulating over the years. We keep them because they are symbols of effort, achievement, teamwork, and growth. And yet, when it comes time to declutter, they can leave you wondering: Do I keep them? Toss them? Hide them away?

If that sounds familiar, you’re not alone. At Artifcts, we often say: it’s not about the object, it’s about the meaning. And trophies? They’re packed with meaning.

Let’s explore how to thoughtfully decide what to do with them—without losing what matters most.

Why Trophies Are So Hard to Let Go

Unlike everyday clutter, trophies represent moments when you showed up, pushed yourself, and were recognized. Whether it was a childhood soccer season, a debate championship, or a workplace milestone, each trophy holds a story.

But here’s the catch: over time, the object stays… while the story fades.

We’ve seen this happen with photos and albums, too. One generation later, people often can’t identify the faces or remember the context. The same is true for trophies. Without context, they risk becoming anonymous objects—metal, plastic, and wood with no voice, no story, no memory.

 

So before you decide what to do with them, start with this mindset shift: Your goal is not to preserve every trophy. Your goal is to preserve the meaning behind the ones that matter.

Step 1: Curate—You Don’t Need Them All

Take a deep breath: you do not need to keep every single trophy. In fact, trying to keep everything often leads to overwhelm and inaction. A more effective approach? Curate.

Choose a handful that truly represent:

  • A first (first win, first season, first breakthrough)
  • A peak moment (championship, personal best)
  • A meaningful memory (team, coach, or experience that shaped you)

Think of it like editing a photo collection—you’re keeping the highlights, not the duplicates or blurry extras. 

Step 2: Capture the Story Before It’s Lost

Here’s where the magic happens. A trophy without a story is just an object. But a trophy with a story becomes a lasting legacy. Ask yourself (or your family member, if they’re the one who earned it):

  • What was happening in your life at that time?
  • Why did this achievement matter to you?
  • Who was involved? Teammates, coaches, friends?
  • What did you learn from the experience?

Even a few sentences can bring a trophy back to life. At Artifcts, we call this adding context—and it’s the difference between something being forgotten and something being cherished.

 

Step 3: Decide What Stays (and What Goes)

Once you’ve curated and captured the stories, it becomes much easier to decide what to physically keep. Here are some options to help you along the way:

1. Keep a Select Few
Display the most meaningful trophies where they can spark conversation and reflection—not gather dust. Consider incorporating one as a bookend on a bookcase.

2. Artifct and Let Go
Take photos of the trophies you’re ready to part with and pair them with their stories. Our App makes it super easy to snap a photo, record a story, and share with family. This way, you keep the memory without the physical bulk.

3. Repurpose Creatively
Remove engraved plates and incorporate them into a shadow box or memory display. Alternatively, think about ways you can regift them, creating new memories and stories. 

One of our members shared with us that they hosted a family Olympics last summer, and gave out old trophies for the winners! Fastest swimmer, most excellent hula-hooper, champion of the ice cream eating contest. He said, “not only did I get rid of all the kids old trophies, we made new memories in the process.” That sounds like a win-win to us!

4. Donate or Recycle
Some organizations, schools, or clubs can reuse old trophies by replacing nameplates. You may be able give the trophy a second life—and someone else a moment of pride. Check with local schools, libraries, recreation centers, and Boys and Girls clubs. 

Step 4: Share the Stories

Stories are meant to be shared, not stored away. When you document and share the meaning behind a trophy, something powerful happens: others begin to see its value. We’ve seen time and again that once a story is known, an item that “no one wanted” suddenly becomes meaningful to someone else.

 

Maybe your child never realized how much that award meant to you. Maybe a grandchild will see themselves in your story of perseverance. Objects connect generations—but stories make that connection stick. With Artifcts, you can easily (and privately) share the stories with loved with a single click. 

A Final Thought: It Was Never About the Trophy

At the end of the day, the trophy itself was never the point. It was about:

  • The early mornings and late practices
  • The wins and the losses
  • The people who supported you
  • The person you became along the way

The trophy is just a symbol. The story is the legacy.

The trophy is just a symbol. The story is the legacy.

So whether you keep one, ten, or none at all, make sure you hold onto what truly matters.

And if you can, Artifct it—so those stories live on, ready to be discovered, shared, and remembered for generations to come.

###

Looking for more downsizing tips? You might also enjoy reading these related ARTIcles:

What Should You Do with Old Photo Albums? 

What Should You Do with Old Scrapbooks?

How Swedish Death Cleaning Helps You During a Move

© 2026 Artifcts, Inc. All Rights Reserved.

Read more
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Close
Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close