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What is Deinfluencing? A New Word for Well-Known Good Habits.

Ellen Goodwin, Artifcts
April 16, 2025

We wrote today’s ARTIcles story months ago to save for a rainy day or lightning bolt of inspiration that would say now is when the Arti Community needs it most. As we now watch the mayhem of all things trade tariffs unfold, and we wonder about the future cost of our favorite electronics, sneakers, cars, toys, and 1000s of other products, we seem to have arrived at the perfect moment to take a hard look at our buying habits and reconsider how we spend those hard earned dollars. We hope this exploration of the concept of deinfluencing inspires you.

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Last weekend my husband trekked to IKEA of his own volition to buy an abundance of clear plastic bins with lids to use in our garage. As far as “love languages” go, this is one of his love languages in action.

Our garage is a mishmash of random bins of various materials and colors, cardboard boxes—a no-no in Texas because the many evil bugs here like to eat them—and uncontained stuff overflowing onto shelves. Being in our garage for more than a few minutes causes me something akin to physical pain, and it’s not just because it feels like it’s a 120-degree sauna 9 months of the year. The visual chaos overwhelms me.

Why Buy Storage Bins Instead of Getting Rid of Stuff?

Storage bins are a consumer product phenomenon of concern for many who worry that the more bins we buy, the more stuff we give ourselves permission to keep. And maybe with these bins we even lessen our need to routinely declutter if items are “out of sight, out of mind.” Arguably there’s less social pressure to declutter, too, if visitors to your home won’t even notice. Right?

Maybe. Maybe not. 

My husband certainly trimmed down and cleaned out his stuff as he filled the bins. And the clear bins he bought will happily end the visual chaos that bothers me. Plus, in this case, they are extremely practical. My husband spends a lot of time in the garage building his bikes—road, mountain, and cyclocross—as well as tinkering with his golf clubs and more. He even has as t-shirt, "I'll be in the garage." Knowing what he has in his inventory and easily spotting things he needs matters. 

Continue reading as we explore our reliance on bins from a different point of view: “deinfluencing.” Have you heard of it? Deinfluencers are out there in the social media sphere and want you to buy less stuff and put less pressure on the planet when you change your mind, forget you even bought it, or trends fade. While it may be a popular social media hashtag and buzzword we think it has valuable lessons to offer as we all take a fresh look at what we collect, accumulate, and inherit. Before you store it in those bins, before you even buy it, ask yourself: What is it, why does it matter, and what will I do with it next?

Deinfluencing Defined

The general idea of deinfluencing is to consciously choose to buy less and to better educate ourselves on the products we purchase. For many, this might include an eye toward more sustainable and ethical supply chains. For others it could be about product testing and safety above all else. Priorities vary.

The deinfluencing concept has apparently been dictionary-worthy for at least 5 years and may be just what saves you from your own worst buying habits. Or that’s the promise of it, I suppose.

Dictionary definition of deinfluencing

The deinfluencing concept only went viral in early 2023, with an especially large presence in all things beauty and lifestyle.

According to a December 2023 article by Vogue, “TikTok content creator  @sadgrlswag  helped to catapult the term into virality in January 2023, posting a video in which she railed against a long list of trendy accessories, devices, and even books. ‘I’m here to deinfluence you. Do not get the Ugg minis. Do not get the Dyson Airwrap. Do not get the Charlotte Tilbury Wand. Do not get the Stanley cup. Do not get Colleen Hoover’s books. Do not get the AirPods Pro Max.’”

Even mainstream media like Vogue, Time, NPR, The Today Show, and Business Insider picked it up from TikTok, Reddit, YouTube, and elsewhere and broadcast to the likes of me, who tends to shun social media.

As I pondered this deinfluencing concept and the dilemma of plastic bins and my own buying habits, I asked my 14-year-old daughter, “Have you heard of deinfluencing?” And I got an immediate, “Yeah. You mean videos like, ‘Deinfluencing a Girl’s Favorite Products?’”

Yup, that’s EXACTLY what I mean.

Deinfluencing is Just a New Word for Well-Known Smart Habits

Deinfluencing is a concept that should transcend generations and sociodemographics, because it fits right in with a lot of smart habits as well as new year “new you” type goals:

      • Want to avoid overspending and/or stick to your budget? 
      • Find it challenging to control impulse buying?  
      • Feeling guilty about your own consumerism? 
      • Seeking to become a more conscious consumer?  
      • Skeptical of influencers, which added up to be a $16B industry in 2022, and perhaps think everything about influencers is artificial?

These are the underpinnings for the “deinfluencing.”

Ready to “Deinfluence” Yourself? Check Your Vulnerabilities First!

Try to deinfluence yourself by being more aware of what drives you to buy new bins, new stuff, or even hold onto the old stuff. And if any of the following resonates with you, grab a sticky note, and pop a note onto your laptop, tablet, or other obvious spot in your workspace, to help remind you of what traps you’d need to avoid when making your next purchase.

AESTHETICS SWAY YOU

You follow a certain well known interior designer, organizer, or other lifestyle guru, and love the fresh look they achieve with just a few new products. If you are going for a certain look, and this means swapping out old for new or just adding more, you’ve likely fallen into a consumer trap.

Now, as mentioned, sometimes containers are not doing their job well and create risks. In other cases, like the pain you might feel like I do when I’m in my garage, some sprucing up may make the space more usable and is well worth the conscious, well-considered choice you make to update or upgrade. 

COMFORT IN INVENTORY

How much inventory of anything do you actually need? We all got spooked by COVID and its disruption of usual supply chains but move back to thinking more practically. Maybe you only need one at a time and can replace it when it’s gone. Inventory can also be risky if the item has a limited shelf life. This risk factor applies to everything from plastic components of bikes to cosmetics. Even my 3M hooks are now trash because the sticky foam lost its stickiness before I used the whole pack. 

DRAWN TO "COLLECTIBLE" AND "LIMITED EDITION"

Watch out for those special editions and collector sets, brilliant marketing strategies because they work. Just ask Taylor Swift and her many iterations on the releases of her albums, some of which if combined create art for your wall. But if you’re trying to control spending on ‘stuff’ you really don’t need, claims from companies that something is an instant collectible or must-have limited edition may lead you astray. Make both no-gos or at least see a flashing yellow light in your mind to slow down and think again before purchasing.

“NEW!" IS ENTICING

I recently met a woman who told me that in her family, they have made buying secondhand as well as clever upcycling into a game. It’s a challenge. There’s no pride to be had in simply going online and buying it new. They scour locally at estate sales, consignment shops, and vintage stores as well as online in common marketplaces like eBay, Etsy, and Facebook Marketplace.

And here, I feel them. I recently bought salvaged industrial signs from a shop on Etsy and genuinely loved my purchase and felt happy that those signs didn’t just go into a landfill.

When In Doubt, Check Your Clutter

If you’re doubtful you fall into these clutter trappings, common fashion and beauty targets of influencers are not your thing, here’s one final strategy that might work for you: Scan your home to see what’s literally taking up space. And do not skip over the storage bins tucked in a closet or sideboard or out in the open on display on an overflowing shelf.

Let’s pick on candles. Popular enough that some people buy them like candy. And shops know it. You can now find small candles in under $5 sections as well as in the traditional candy section of checkout lanes. Being small, consumable, and available at a relatively low price point, candles are an easy add-on to your tab. Suddenly your collection is 20, 30, 40 strong, you never get to the bottom of any of those soy-based, take you back to Hawaii, feel-the-calm candles, and collectively they take up a lot of space!

Don’t scoff if you think your collections are somehow more valuable, less frivolous than candles. At least they help you get your om on! Last week at the airport, we overheard a man on a call saying, “I have a Redskins jersey. That’s going to be worth some money someday.” How many of you collect random stuff with this idea that one day it might be worth money?

Check your clutter, check your collections. All of it stands to be sneaky and consumes space and money.

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Ready to rethink your space and what's taking up room in it? We think these ARTIcles by Artifcts can help.

108 Objects to Declutter From Your Home

Collections of Dubious Value

So Much 'Stuff:' How They Suck Us In and How We Can Resist!

© 2025 Artifcts, Inc. All Rights Reserved.

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15 Years in Storage: Now What? It’s Time to Organize 'Stuff'

"I said I would go through it someday. I know I don’t need it all. But there it sat for over 15 years while I paid for the storage. I couldn't even remember what was in storage, much less enjoy it.” That’s what one Artifcts Community member of the boomer generation told us recently. We know she is not alone. 

According to an AARP magazine review of commercial storage trends, the older you are, the longer you keep items in storage. And, on average, boomers only visit their storage units once per month. How critical is that storage? How much cost and uncertainty does it create? Maybe, we need to take a minute to talk about the proverbial elephant in the room, or in this case, the storage unit.

“Our family moved a lot over the span of 20 years, and I was in constant survival mode. There was no time to ponder what we kept and what we let go of much less the good stories to pass on,” said another Artifcts Community member. He then proudly (or rather sheepishly) shared that that is how they ended up one time moving a trash can still full of trash. 

He was trying to justify to himself why he and his partner kept moving the same ‘stuff’ from house to house, even if only to put back in storage in the next garage, closet, and attic. (And that eventually became a downsizing adventure of epic proportions. Read about it here.)

We have also heard from people who held onto items and expressed some version of, “Surely it will still be worth something, and I can sell it,” only to find it degraded over time in the hot attic, the style or material was no longer in vogue when recovered from the basement, or some other reason meant that no, it was a lost cause. And still others have confessed to using storage for items and sometimes nearly whole estates they have inherited and did not have the time, interest, or heart to go through.

Surely it will still be worth something, and I can sell it...

Sound familiar? Or think you're immune? Given today's demographics and the impending great wealth transfer, we are all at some point going to have to encounter this very dilemma--too much 'stuff,' not enough space, and the desire to preserve and share the family memories and stories behind those keepsakes.

why do people put belongings into storage

How to Make the Most of the Money We Spend on Storage

Keep in mind, storage is not always at an offsite property where you pay a monthly fee. Want to talk about expensive storage, consider the climate controlled space you live in!

#1  KEEP TRACK OF WHAT YOU STORE

If nothing else, make a list and take pictures of the bulky and or valuable items in storage or heading into storage. Better yet, Artifct what you store. Otherwise, you know what they say...out of sight, out of mind. 

When you create an Artifct for the items heading into storage, you can also affix an Artifcts QR code sticker to the box to help you easily recall which box the item went into in its storage location. Bonus! Staring at a wall of boxes? Having an Artifcts QR code sticker on the outside of the box is a quick and easy way to figure out what's in the box without having to open or unpack. 

Tag Artifcted items with two tags: one that's simply #Storage and a second that's the specific location, such as #attic, #fronthallcloset, or #storageunit. That way with a single click on any #storage tag you can easily review what you're storing, and second click #attic, and "Oh, yes, that's what's up there. Maybe it's time to take it out of storage and use it."  

If you're working with a professional moving and storage company, they usually offer services to help you create an inventory for practical and insurance purposes. We encourage you to consider this the "if nothing else" bare minimum, because we believe you deserve more than an inventory of stuff.

#2  THINK AHEAD TO CAPTURE USEFUL DETAILS

Photos of the objects are important, including from multiple angles, especially if you live in an area prone to natural disasters. But we also recommend a video snippet that gives a 360-degree view if an item is particularly special or valuable. The video may capture details and imperfections you otherwise overlook.

Grab approximate dimensions and weight, too. This will help whether you need to move it again or file an insurance claim. 

You may also enjoy our ARTIcles with tips on Articting for Insurance as well as Artifcting for Estate Planning.

#3  ASK BEFORE YOU STORE, THEN STORE, AND STORE SAFELY

We know it might be hard to let go of that piece of furniture that's been in your family for decades or even generations. Likewise, those bins of old papers and photos that you know tell your family's story. It's all very tempting to store for someone someday to enjoy again.

      • If you Artifct it and share it, with one click you can ask someone if they want the item if you do not, using Artifcts as a decluttering app. If they do not want it, you can more easily now let it go to a new home.
      • If you choose to store it, and let's assume that space is climate controlled, please still think about what boxes and bins you are storing the item in. So many of the most popular bins you pick up at local shops will let off gasses ("off-gas" in archival terms) and ruin photos, film, and documents. And without proper care, textiles can also be a lost cause. You don't want to realize you lost the history and stored what's now trash. Use archival quality materials. Archival Methods offers great tips and supplies. (Visit Artifcts' Our Partners page for a discount on your next Archival Methods purchase!)

Ready to Make Some Decisions?

You’ve read about how long-forgotten belongings can quietly take up space and money, and you now have tools and strategies to track, document, and care for what you store. But real progress happens when you act.

Set aside an afternoon — or even just a couple of dedicated hours — to tackle what’s in storage. Pull things out, see what’s there, and be honest with yourself about what truly still matters. Use Artifcts to capture photos, videos, and stories of the items you decide to keep so their meaning isn’t lost, and let go of what no longer serves you by donating, gifting, selling, or recycling it.

Set aside an afternoon — or even just a couple of dedicated hours — to tackle what’s in storage...

It can feel overwhelming to face years (or even decades) of accumulation — but breaking it up into a manageable block of time turns a daunting task into a meaningful afternoon. Make a conscious decision about what happens next with those belongings, and you’ll not only reclaim physical space but also peace of mind. Your future self will thank you for finally confronting what’s in storage and making intentional choices about what stays and what goes.

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© 2026 Artifcts, Inc. All Rights Reserved.

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Should You Sell Old Jewelry? A Guide to Cashing In Without Losing Its Meaning

Earlier this month, one of our members wrote in to ask us what to do with the old jewelry she’s accumulated that she no longer wears or may have seen better days. Her predicament... 

I’ve just started downsizing and going through our bedroom closets. I’ve come across a rather large collection of jewelry pieces that I either no longer wear, didn’t remember I had, or are broken and in need of some TLC. I plan to Artifct the ones that I will keep and one day pass down to my daughter and granddaughters, but I’m not too sure what to do with the rest. I’ve heard gold is at record prices, and I’m wondering if I should sell some of it rather than simply donate to our local thrift shop. Any advice? 

Our first response after reading her note was, “You’re not alone.” We routinely get this question a couple of times a year, although we’ve yet to write about it. So, in honor of and in tribute to those of you who’ve asked and those of you who’ve wondered, this ARTIcle is all about what to do with the jewelry you no longer use.  

Many of us have jewelry tucked away in drawers — broken earrings, outdated rings, chains tangled in a giant knot, or pieces we just don’t wear anymore. With gold and silver hitting record-breaking prices in recent years, now might be a great time to think about selling those pieces for cash.  

Turning Old Jewelry into Cash — Without Losing the Story 

Precious metals markets have seen historic highs. Gold has surpassed multi-year records — recently trading above $5,300 per ounce according to multiple market reports — and silver has also surged, making old metal jewelry potentially more valuable than it has been in decades.  

That means your old gold bands, silver bracelets, and even scrap metal jewelry could be worth far more today than when you first set them aside. You might be wondering what do I do with it now, or you might be willing to let go of the pieces but concerned about preserving the memory.  

If you find yourself in this camp, Artifct the pieces you plan to sell. Photograph each piece and enter the details about where it came from, who owned it, and any events or moments connected to it. Consider adding a photo of you back in the day wearing the piece. Was the piece a gift from a loved one? Include a photo of them too, as part of your story. This way, the story lives on with Artifcts, even if the items themselves don’t stay in your hands. 

Looking for Ways to Sell Old Jewelry? 

Here are common places people sell their jewelry — each with pros and cons: 

  • Local Jewelers or Dealers: Professional buyers may offer competitive prices for gold and quality gemstones based on current metal prices. 
  • Pawn Shops: Quick and easy, but often lower payouts. 
  • Online Marketplaces: Platforms like eBay, Etsy, or dedicated resale sites such as Worthy can expand your buyer pool and potentially get higher prices — especially for vintage or branded pieces. 
  • Consignment: Let a jeweler or boutique sell for you — you may earn more, though it can take time. One of our business partners, National Rarities, may be able to help, especially with gold or silver pieces.  

Pro tip: Before selling, get multiple quotes, check reviews, and always know that a lot of jewelry gets melted down — its resale value is usually tied to metal content, not necessarily emotional or design value.  

Keeping and Passing Jewelry Down  

For many families, jewelry is much more than metal and stones — it’s a legacy. Perhaps it was your grandmother’s engagement ring, your aunt’s vintage brooch, or a locket your parents gave you on graduation. These pieces carry stories that transcend material value. 

Even if you don’t wear or display every piece, you can honor its meaning: 

  • Document Stories: Use Artifcts to upload photos and narratives — who gave it to whom, the occasion, what it symbolizes, and even how it was worn.
  • Add Context: Include letters or cards, old photos of the piece being worn, or transcripts of conversations about it.
  • Connect Generations: Invite family members to collaborate on the same Artifct so everyone contributes their memories or interpretations. 

Documenting, preserving, and sharing the stories behind the pieces through Artifcts keeps not only the jewelry itself, but the stories behind it in your family history, not just stored in a drawer. 

 

If you do plan for pieces to stay in the family: 

  • Make It Meaningful: Writing down why you’re choosing a particular heirloom for a specific family member adds intentionality and sentimental depth. We wrote extensively about this in Gift Your Loved Ones a Why.
  • Use Artifcts as a Legacy Tool: Artifcts can serve as a digital keepsake your next generation can revisit long after the physical piece changes hands — or even if it gets lost. Bonus! You can’t split a diamond ring in thirds, but with Artifcts, one member can inherit the ring, and all can inherit the Artifct of the ring. 
  • Fill Out the 'In the Future' Field: Don’t leave it to guesswork. If you know who you want to inherit the piece, use our In the Future Field to document your wishes, and then share with your attorney or estate planner. 
 
 
 
Our 'In the Future' field makes it easy to pass down jewelry and other keepsakes. 

Whatever You Decide — Keep the Story 

Whether selling pieces for their intrinsic value or keeping jewels close for future generations, Artifcting their stories ensures memories aren’t lost. Jewelry often carries layered personal meaning and Artifcts helps you capture that meaning forever, no matter what happens to the physical objects. 

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You might also enjoy reading these related ARTIcles:

Your Future Family Heirlooms

Everything You Wanted to Know About Appraisals But Were Afraid to Ask

How to Artifct That Heirloom

© 2026 Artifcts, Inc. All Rights Reserved.

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Artifcts: The New Love Language

In a world where messages often zip by in seconds and memories can slip through the cracks of daily life, Artifcts offers something beautiful: a way to say “you matter” that’s tangible, personal, and lasting.  

An Artifct isn’t just a photo, a story, or a digital file — it’s a love note stitched together with meaning. It’s a moment preserved in time, carefully captured and shared with intention. It becomes a topic of conversation, a happy memory shared, a new story discovered. Whether you’re celebrating a milestone, reconnecting across time and distance, or simply saying “I love you,” Artifcts transforms everyday objects and memories into meaningful expressions of affection. 

How Artifcts Becomes a Love Language 

At its heart, Artifcts is about connection: between family, across generations, and even between friends. When we slow down to document why something matters — not just what it is — we invite others into our world, our stories, and our hearts.  

Objects gain power when their stories are told. A simple recipe card becomes a warm memory of Sunday dinners. A well-worn baseball glove becomes proof of childhood dedication. These are the stories that make the Artifcts priceless. 

When you share an Artifct, you’re doing more than sending a file — you’re offering understanding, appreciation, and connection. 

 

A special Valentine's Day gift from mother to daughter. Sorry, this Artifct is private! 

Artifcts: Love Across Time and Distance 

One of the most magical aspects of Artifcts is that it lets you share love no matter where you are. Whether family members are across town or across the globe, an Artifct carries emotions and memories in a way that text messages and social feeds simply can’t.  

You can preserve: 

  • Family traditions and heirlooms
  • Stories and mementos from loved ones who’ve passed on
  • Milestones and awards big and small
  • Meaningful moments and photos you never want to forget 

This shared remnant of life becomes a bridge between your world and someone else’s, a shared narrative that deepens relationships and invites ongoing conversation. 

Tips for Creating Truly Heartfelt Artifcts 

Ready to make Artifcts that resonate deeply with those you love? Here are thoughtful tips and tricks to ensure your Artifcts are full of heart value: 

🧡 1. Start With Why 

Every meaningful Artifct begins with a why — a reason that goes beyond the object itself. Ask yourself: 

  • Why does this keepsake matter to me?
  • What memory does this memento spark?
  • Why have I kept this item all these years? 

Share those answers as part of the Artifct’s description. 

📸 2. Combine Media for Richer Stories 

Blend photos, videos, and voice recordings to tell a fuller story. Hearing someone’s voice or seeing a moment in motion adds emotional depth that text alone can’t match. Whether it’s the history behind a treasured heirloom or the tale of a favorite trip, capturing details while they’re still fresh and in your loved ones own words adds richness that’s irreplaceable.

🗣️ 3. Include Personal Reflections 

A heartfelt Artifct isn’t just about facts, it’s about feelings too. Take a moment to reflect on: 

  • What this object means to you
  • How it connects to someone else
  • Why you’re sharing it now 

These reflections will help make your Artifcts feel personal and intimate. 

🎁 4. Share with Intent 

When you share an Artifct, think of it as a digital gift: add a message that tells the recipient why you chose to Artifct and share this item with them. Just like thoughtful gifts in real life, these intentional Artifcts become keepsakes of the heart. 

The Art of Saying “I Love You” with Artifcts

In a culture filled with fleeting interactions, Artifcts invites us to pause, reflect, and communicate what matters most. It’s more than documentation, it’s devotion. It’s a love language for our digital age. So whether you’re commemorating a birthday, sharing a treasured family memory, or simply telling someone you’re thinking of them, let Artifcts help you speak from the heart.  

This Valentine's Day as you pause for a moment to absorb all the positive in life, surprise someone—friend, sister, neighbor, professor, parent, son—with an Artifct!

Happy Artifcting! 

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© 2026 Artifcts, Inc. All Rights Reserved.

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