His father was an advertising executive back in the 70s and 80s. Think Mad Men style. He was a bit of a wild man, a creative entrepreneurial sort that had a habit of building and losing fortunes, hustling, taking risks, and living and loving life.
When he won the contract to shoot a Tiffany & Co. catalog, he was on the spot. He had to deliver on everything from art directing to photography on a dime to get the stunning results Tiffany & Co. expected. When time came for payment, his eye was not on a cash payout that his family needed but instead on a trade: Services rendered for a single Tiffany ring. And the good folks at Tiffany & Co. obliged.
The Onyyx Stone Vintage Signate ring set in a simple 14k gold band is eye catching. It’s a manly ring. Bold in its simplicity. His Dad wore it everywhere.
Many years later, on his death bed, he gave this ring to his son Matt to carry a piece of him and his spirit forward. It’s the sort of dramatic gesture you usually only see in the movies.
Like his dad, Matt wore the ring every day, everywhere, an omnipresent touchstone to his roots.
Then one day, Matt took it off. Out one evening for a dinner meeting in Cincinnati, Ohio, Matt removed the ring, placing it in his pocket, to avoid a potential mess while enjoying an exceptionally juicy burger at his favorite local restaurant.
Only later when Matt returned to his hotel room did he realize the ring was missing. No hole in his pocket, but no ring either.
What Happened Next
What do you do when you lose something?
You retrace your steps.
You picture what you’ve lost, and you try to describe it to those who might help you find it.
You hunt through photos on your phone hoping to find one that shows the ring clearly. But come to think of it, how often do you take a photo that clearly shows a ring you wear unless you’re newly engaged?
Matt was lucky. He may have had the stress of this lost family heirloom, but he did not have the stress of how to describe this invaluable piece of his father. Matt had Artifcted that ring.
Artifcts to the Rescue
After Matt discovered he’d lost the ring, he did two things next:
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- He shared the Artifct with his insurance company. His Artifct of the ring included photos with the ring clearly pictured along with the story of its provenance. This is every insurer’s dream. Instant notice from a client of a lost item, multiple photos of the item, and details about its provenance. Far fewer emails and calls back and forth to process the claim, less concern about fraud, and a lower stress, more likely to be satisfied, policyholder.
- He shared the Artifct with the restaurant where he had taken it off. The restaurant owner shared the ring photos with his staff to begin the search. Not everyone can easily imagine a ring generically described. Photos help.
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Two days later
The restaurant staff came through. They found Matt’s ring in two days later in the parking lot. Dented a little but found! Matt raced back to the restaurant hours before his flight home to recover his father’s ring.
Matt then shared the Artifcted ring a third time. This time he shared it with a local jeweler in hopes that the ring could be restored to its former glory. Spoiler: It’s good as new!
If You Love It, Artifct That!
There's simply, truly, we beg you to understand, no time like the present.
We share this story with Matt’s permission as further evidence of how taking all of one minute to create Artifcts for items that you value most in this life can have many returns to you in the future.
This was never just a ring. This is the ring his father gave him. This is the ring that belonged to the man that Matt wanted to keep alive for his own children to know. This is the man whose actions taught Matt that you must always get paid for the work you do.
This story is not about the ring, not really. It’s about a wild man, a creative, a hopeless entrepreneur and the life lessons he passed to his son, and that his son now will pass to his children.
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