The RootsTech experience feels like stepping into The Wizarding World of Harry Potter at Universal Studios. It’s immersive and for those few days in time, everyone around you loves to “geek out” on documents, trees, photos, heirlooms, and more that make up family history and genealogy. No detail is too small, no dive down a rabbit hole too deep.
As a company, attendees often asked us how the show was going for us, which is sweet. When we sat back to reflect on RootsTech 2024, we had a few key takeaways.
RootsTech 2024 Takeaways
QUIETER BUT RICHER
The venue was less packed this year, and the vendors fewer than pictured on the map going into the event, but the quality of conversations were equal to if not better than last year. It was a mini reunion with other companies and with participants, too!
Our co-founder Heather and advisory board member Matt Paxton being interviewed for the Inside Photo Organizing podcast. PRODUCT SURPRISES FOR THE WIN
Holding off and launching a major new product and feature was well worth it. The excitement and wonder were marvelous as we showed people how we made it that much easier to get cozy in their garage, attic, den, or family member’s home to create Artifcts AND instantly add QR code stickers to link that digital memory and value to the physical item. Learn more!
WE ALL GOT A BIT EMOTIONAL
The show brought a lot of tears and hugs our way. The hugs were those of gratitude and relief. People felt heard and seen because they are the family keepers, the family historians, the stewards of so much and with that comes pressure to ensure it is all preserved and shared with the current and next generation. We make that wicked easy. The tears were almost always out of shared experience. When you KNOW the pain that it is to watch someone change as dementia progresses and be in a race against time to capture the essence of them, emotions run high. And, again, Artifcts is here to help.
UNOFFICIAL BEST OF SHOW
We feel like we won “best of show.” The number of people who came back to tell us we were unmatched at the show made every bit of this arduous startup journey worth it. Another vendor nearby asked us, “Did you expect this much love?” after overhearing yet another person tell us we were the answer they were looking for. Maybe, maybe not? We didn’t build our product for genealogists, per se, but we’re gratified beyond measure that we’ve found a way to support their work and passion.
Team Artifcts and some of our wonderful partners enjoying a pizza dinner in Salt Lake City. PARTNER UP
Partners make all the difference. Artifcts shines in large part because of the relationships we’re building with other companies we believe play an important role in all things ‘stuff’ and who are authentic supporters of our work, too. We worked hard in advance of RootsTech to coordinate with other vendors who are Allies in ‘Stuff’ (click to check out ally discounts!) to locate nearer to each other so that we could then easily refer attendees to help in ways Artifcts cannot. Included among those, for example, were:
Where Will You Find Team Artifcts Next?
We're planning to take all the love, good vibes, and feedback with us as we gear up for The Photo Managers conference in Columbus, Ohio, where we will be running a dedicated focus group on Artifcts and facilitating a small group discussion on privacy and security. One thing is for certain, we love interacting in real life with our Arti friends and professional members!
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