The old saying goes that there are two things in life that are certain, death and taxes. The funny thing is that we spend more time in our lives preparing our tax returns than we ever do thinking about much less planning for our inevitable passing. Enter Swedish death cleaning.  

Before you get too nervous, please don't worry. It's not about death. It's about life!

What is Swedish death cleaning you might ask? Döstädning (dö means death, städning cleaning), or the art of death cleaning, is the Swedish practice by which the elderly and their families set their affairs in order. It involves organizing and decluttering your home to reduce the burden on loved ones of sifting through dozens (if not hundreds!) of objects to decide what is significant and what should be kept.  

The term was popularized in 2018 with the publication of Margareta Magnusson’s book, The Gentle Art of Swedish Death Cleaning. Magnusson states, “Whether it's sorting the family heirlooms from the junk, downsizing to a smaller place, or setting up a system to help you stop misplacing your keys, death cleaning gives us the chance to make the later years of our lives as comfortable and stress-free as possible.”  

Contrary to the name, you don’t have to be on death’s doorstep to participate. Whatever your age, the concept of Swedish death cleaning can be used to help you declutter your life and take stock of what's important.  

I’ve had the privilege to participate in the Swedish death cleaning process with multiple Artifcts community members over the past several months, all healthy, happy, and overwhelmed by ‘stuff.’ As we started going through all that stuff, a couple of themes emerged.  

First, often the most valuable items are not the ones that have any real monetary value. Rather, the items have what one Arti Community member called “heart value.” It is very hard to tell which items fall into this category just by looking at them. Heart value may be found in a favorite piece of costume jewelry, a child’s handprint, or an old photograph of distant relatives or nearly forgotten adventures. It may not seem to have any value to you, an outsider, but it has tremendous value to the owner. Sound familiar? 

Second, our community members were often under the impression that, “No one is going to want my stuff once I’m gone.” Not true. Or at least recent headlines may overstate this sentiment. In working with these families, I saw relatives come out of the woodwork to claim an item once they knew its story, history, sometimes even provenance.  

I had one Arti Community member reach out to me after she shared an Artifct of a bowl she had bought in Brazil with her son. She had resigned herself to the fact that the bowl would end up in a donation box once she was gone. “Not anymore!” she was happy to report—her son now wants the bowl as a memory of his mother and a memento from his time growing up in Rio. That’s one less object for her to worry about, and one rediscovered piece of family history for her son.  

Artifcts simplifies the Swedish death cleaning process by creating a safe and secure way to pass down stories (aka “heart value”) and not just things. Artifcts gives a voice to the objects of our lives that otherwise would remain silent, collecting dust or buried in a drawer or box. It’s no coincidence that attaching a story to an object, and maybe even adding an audio or video file too, increases the chances that the item will stay in the family. (And if it doesn’t, at least the memory and story can live on in family lore, even if the object is eventually rehomed.) 

Ready to give it a go? Pick a favorite object that you may want to pass on to a loved one or friend either now or in the future. Create the Artifct, including any key details that make it special to you, and then share the Artifct with the intended recipient. (Here's one that I made for my daughter.) Connect or reconnect over the story, history, and memories, and recognize it is okay to let go, especially if the Artifct has found a new home.  

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© 2022 Artifcts, Inc. All Rights Reserved.

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

Ellen and I saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

Shortly after the launch of Artifcts, I was introduced to Steven Fuhrman, Business Manager of Didlake Imaging. Steven and I immediately connected over a shared mission, helping individuals, families, and corporations preserve pieces of “their” story. Be it family wedding photos from generations gone by to historic maps, documents, and other physical pieces of paper that help shed a light on who we are, and where we’ve been. 

Steven and I also bonded over our respective privacy first mindsets. It’s not often you find someone who goes the extra mile to help people protect their own privacy. I had an ear-to-ear grin as I listened to Steven describe in detail the steps he and his team take to preserve people’s privacy when handling their most sensitive and cherished objects. 

Two months and several conversations later, I had the pleasure of taking a tour of Didlake’s Manassas, VA digital imaging lab, and sitting down with Steven and Valerie Spencer, Director of Business Development, for an interview/extended conversation. 

Seeing that we at Artifcts get asked from time to time, “What should I do with this box of old photos?” we thought we’d share our conversation with our Arti Community. But before we do, one more comment: Didlake's facility is amazing. First, it is spotless. Paper generates a LOT of dust, and you would never know it by touring the Didlake facility. Second, they take security to heart. From cell phone lock boxes to security cameras. No stone was left unturned when planning the security footprint of the facility.  

Having said that, on to the interview! 

Heather Nickerson: Didlake has a fascinating, decades long corporate history as a non-profit. What prompted you to get into the digitization business?  

Valerie Spencer: Didlake’s mission is to create opportunities that enrich the lives of people with disabilities. (Editor’s Note: Didlake prides itself on hiring local individuals with disabilities for a variety of jobs, such as photo scanning.) The management team at the time saw an opportunity with the Coast Guard to digitize large format drawings leveraging our past experience digitizing microfilm. Our first major investment was a large format scanner, a requirement for this project. Once we could demonstrate our success with large format, we could easily do other, less complex formats. Given our government contracting background, we pursued other large format and traditional digitization projects, including one with an airport. This then led us into the mass digitization market. 

Heather: Tell us about the clients you typically take on.  

Valerie: There is no typical project or typical client! Really, we work with anyone who has paper, anyone who has photos, maps, documents, student files, etc. We saw a need to support people cleaning out their homes during the pandemic and the holidays, prompting us to invest in specialty photo scanning equipment and to make improvements to our webpage. 

Heather: Any surprises or heart-warming stories from over the years?  

Steven Fuhrman: Our goal is to never turn anyone away. Most people send us boxes of photos, but no job is too small. One customer sought us out in the middle of the pandemic. He had lost his dog, and he only had three or four really good photos of the dog. He asked if we would digitize them for him as a way to memorialize his pet. Since it was in the middle of COVID, we did it for him while he waited in his car. It brought tears to his eyes knowing the photos would be preserved for years to come.   

Another story that comes to mind is that one of our clients is an owner of an art gallery. She had recently discovered a box of letters that her father had wrote home to his family during the Vietnam War. She wanted to preserve the letters and his story. Our team handled the letters very carefully, taking them out of their original envelopes, digitizing them, and returning them to their original envelopes and safely storing/returning them. We were honored that she trusted us enough with those family treasures. You don’t just hand something like that over to anyone. We wanted to make someone’s life better and help preserve that piece of family history.  

Heather: I can imagine you are dealing with people’s most cherished artifacts. What do you tell clients to reassure them that their items will be safe with you?  

Valerie: We have a stellar reputation and have built up a lot of trust over the years. If the U.S. government trusts us with its most important documents, that says something. We also reassure clients that all our employees have background checks and have signed confidentiality agreements. We also franchise three The UPS stores and are experts in shipping and packaging; we know how to protect items in transit.  

Heather: Not every digitization company has a state-of-the-art, secure facility. Can you tell us a bit more about that?  

Valerie: Security is really important to us so we chose a location in a professional business park occupied by other county service providers. We utilize security cameras to track entry from the exterior and access control systems to permit access to sensitive internal areas. Our storage facility is dual climate controlled, and we use a secure cloud server for our digital services. We have invested in the security infrastructure to make sure people feel safe sending us their items.  

Heather: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients? 

Valerie: Artifcts is a natural complement to what we do at Didlake. We’re both preserving items in a digital manner and making it accessible and easy for people to share their memories. We all like to tell stories, and Artifcts lets the user tell the story.  

If you are looking for someone to help digitize your old photos, documents, maps, and more, contact Steven at Steve@DidlakeImaging.com. 

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© 2021 Artifcts, Inc. All Rights Reserved.

We had a five-alarm house fire one Saturday afternoon in January when I was in the second grade. My parents sent us down to the neighbor’s house for our safety (and to get us out of the way, I’m sure). Our loyal golden retriever did not get the memo and kept busting into the house to try and rescue us only to be escorted out by the firefighters. 

We could easily have lost everything. Had my grandfather not arrived when he did for a visit, and had my brother not been so excited to show him some new football cards he’d gotten, my brother never would have discovered his room full of smoke in time to save the house from the fire that was creeping through the walls after the chimney cracked. Even as it was, my father called 911 and hung up thinking maybe it wasn’t a big deal before relenting and calling again. It was at that point my mom took the now fabled Black Forest Soup she was cooking for dinner off the stove. Dinner canceled. 

We were lucky. Our family was displaced for about three months while they tore out the errant fireplace and chimney from our more than 100-year-old farmhouse (shown above)—notably, the original fireplace and chimney are still there, this was the newer one.  

We had to rebuild most of our living room and my siblings’ bedrooms in addition to having everything from the walls and floors to textiles and toys professionally cleaned to get the smoke stains and smell out. Curtains, clothing, blankets, my mom’s wedding gown – bags and bags of stuff and memories carried out for cleaning. 

I don’t think my siblings and I got to take anything out of the house with us that day. But my mom had boxes of family photos. I remember seeing the blue photo box with the white lid. The rest was left to the whims of the fire. 

Home Fires and Personal Loss 

Now I look around my adult home and think, if the house were on fire and we were all (humans and pets) out safe, what would I take out if I had time? I use this thought process to Artifct sometimes – making sure that in the worst case, I have the memory captured, and in best case, I have a record I can turn over to my homeowner's insurance agent for replacement of the (at least somewhat) replaceable items. I have even moved some items not on display or active use to airtight bins like home organization professionals advocate in case that would save them in a fire like the one I experienced as a child. Smoke and water were the primary sources of loss. 

I asked my neighbor, Westlake Fire Chief David Wilson, about his experience with families in similar situations. "They don’t usually come out carrying stuff,” he told me. With the fire crew taking over the scene, families make requests of the firefighters to rescue sentimental items, like a painting in a study, a blanket from a bed, an heirloom gun from a safe, or photos from a closet. He added, “We want people to be prepared, though." You should know what you'd save and where it is located. It's so much harder, and clearly more emotional, after the fact. Families will sit stunned, making lists. It's painful to sift through memories of what was in hopes of going through what remains and rescuing the tangible representations of the past.

Be Prepared 

As you prepare for the chilly fall and winter days and nights ahead, complete the home maintenance required to keep you, your loved ones, and your home safe. Use common sense too and avoid setting up fire traps with unattended candles, hot-burning lights, poorly screened fires, or even ill-placed (seemingly benign) glass objects that can act as sun magnifiers; we do after all live in a flammable world. Don't forget to Artifct those most precious items.

Here are a few non-profit resources with step-by-step guides, safety equipment tips, and even after-fire help resources.

• • • National Safety Council
    • National Fire Protection Association
    • Ready.gov
    • American Red Cross

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© 2021 Artifcts, Inc. All Rights Reserved.