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Capturing Family Stories, One Video Biography at a Time

Heather Nickerson, Artifcts
March 16, 2022

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

Ellen and I saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

It’s not about you Dad. It’s about us. It’s FOR us

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

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Artifcts: The New Love Language

In a world where messages often zip by in seconds and memories can slip through the cracks of daily life, Artifcts offers something beautiful: a way to say “you matter” that’s tangible, personal, and lasting.  

An Artifct isn’t just a photo, a story, or a digital file — it’s a love note stitched together with meaning. It’s a moment preserved in time, carefully captured and shared with intention. It becomes a topic of conversation, a happy memory shared, a new story discovered. Whether you’re celebrating a milestone, reconnecting across time and distance, or simply saying “I love you,” Artifcts transforms everyday objects and memories into meaningful expressions of affection. 

How Artifcts Becomes a Love Language 

At its heart, Artifcts is about connection: between family, across generations, and even between friends. When we slow down to document why something matters — not just what it is — we invite others into our world, our stories, and our hearts.  

Objects gain power when their stories are told. A simple recipe card becomes a warm memory of Sunday dinners. A well-worn baseball glove becomes proof of childhood dedication. These are the stories that make the Artifcts priceless. 

When you share an Artifct, you’re doing more than sending a file — you’re offering understanding, appreciation, and connection. 

 

A special Valentine's Day gift from mother to daughter. Sorry, this Artifct is private! 

Artifcts: Love Across Time and Distance 

One of the most magical aspects of Artifcts is that it lets you share love no matter where you are. Whether family members are across town or across the globe, an Artifct carries emotions and memories in a way that text messages and social feeds simply can’t.  

You can preserve: 

  • Family traditions and heirlooms
  • Stories and mementos from loved ones who’ve passed on
  • Milestones and awards big and small
  • Meaningful moments and photos you never want to forget 

This shared remnant of life becomes a bridge between your world and someone else’s, a shared narrative that deepens relationships and invites ongoing conversation. 

Tips for Creating Truly Heartfelt Artifcts 

Ready to make Artifcts that resonate deeply with those you love? Here are thoughtful tips and tricks to ensure your Artifcts are full of heart value: 

🧡 1. Start With Why 

Every meaningful Artifct begins with a why — a reason that goes beyond the object itself. Ask yourself: 

  • Why does this keepsake matter to me?
  • What memory does this memento spark?
  • Why have I kept this item all these years? 

Share those answers as part of the Artifct’s description. 

📸 2. Combine Media for Richer Stories 

Blend photos, videos, and voice recordings to tell a fuller story. Hearing someone’s voice or seeing a moment in motion adds emotional depth that text alone can’t match. Whether it’s the history behind a treasured heirloom or the tale of a favorite trip, capturing details while they’re still fresh and in your loved ones own words adds richness that’s irreplaceable.

🗣️ 3. Include Personal Reflections 

A heartfelt Artifct isn’t just about facts, it’s about feelings too. Take a moment to reflect on: 

  • What this object means to you
  • How it connects to someone else
  • Why you’re sharing it now 

These reflections will help make your Artifcts feel personal and intimate. 

🎁 4. Share with Intent 

When you share an Artifct, think of it as a digital gift: add a message that tells the recipient why you chose to Artifct and share this item with them. Just like thoughtful gifts in real life, these intentional Artifcts become keepsakes of the heart. 

The Art of Saying “I Love You” with Artifcts

In a culture filled with fleeting interactions, Artifcts invites us to pause, reflect, and communicate what matters most. It’s more than documentation, it’s devotion. It’s a love language for our digital age. So whether you’re commemorating a birthday, sharing a treasured family memory, or simply telling someone you’re thinking of them, let Artifcts help you speak from the heart.  

This Valentine's Day as you pause for a moment to absorb all the positive in life, surprise someone—friend, sister, neighbor, professor, parent, son—with an Artifct!

Happy Artifcting! 

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© 2026 Artifcts, Inc. All Rights Reserved.

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What Should I Artifct First?

We get questions every day from people wondering what they should Artifct first. There’s no right answer, because the things you collect, accumulate, and inherit are as diverse as is the content of the world’s most amazing estate sale or flea market (or Grandmas' closet).

Of course, we try to help inspire you along the way. We have more than two dozen free downloadable inspiration checklists to help you get started. And we often write about different approaches to get started Artifcting or for those who think, “But I’m not sentimental.”

Today we’re sharing fun and thoughtful starter prompts in a series of lists to help anyone create their first Artifct or their 100th Artifct—whether it's sentimental, quirky, or just a favorite item with a cool backstory. Because the fact is the stuff we keep, and the mere act of taking seconds to Artifct that, can tell others more about us than the most formal or thoughtful of interviews or workbooks.

🧠 Memory-Based Prompts

      • What’s the oldest thing you own—and why do you still have it? 
      • Tell the story of a gift you’ll never forget (yes, even if you accidentally lost the item). 
      • What item reminds you most of someone you’ve loved and lost? 
      • What’s something you’d want your great-grandchildren to know you owned?

😂 Light & Fun Prompts 

      • What’s the weirdest item in your junk drawer, and why is it still there? No cheating. Go open it and Artifct that!
      • What’s your favorite T-shirt or mug—and what’s the story behind it? 
      • What’s something that you brought home from a vacation that still makes you smile? 
      • What's the silliest photo you've taken this year? Artifct the photo and the story behind it.  

🎶 Music, Pop Culture, and Hobbies 

      • What’s the first concert or event you ever went to? Do you still have the ticket or merch? 
      • Share an item related to your favorite movie, book, or band. 
      • What hobby item (camera, sewing machine, old bike) has the most history for you? 
      • What game, toy, or gadget meant the world to you growing up?

🏠 Everyday Meaning 

      • What’s one recipe card or cookbook you couldn’t live without? 
      • Is there a piece of furniture in your home with a backstory? 
      • What’s an item in your garage, attic, or basement you keep moving but can’t throw away?

💼 Work & Milestones

      • What item represents a proud work moment or accomplishment? 
      • Choose something from a graduation, award, or “big day.” 
      • What’s the story behind your first paycheck or ID badge?

These prompts aren’t just about choosing what to Artifct first—they’re invitations. Invitations to ask better questions, to listen a little longer, and to discover the stories that often surface only when we slow down together. Whether you’re sitting around the table at a family reunion, visiting grandparents, or catching up with loved ones you don’t see often enough, these moments can turn everyday conversations into lasting connections.

This year, let curiosity lead the way. Use these prompts to spark meaningful exchanges, uncover memories you’ve never heard before, and preserve the stories that matter most—while the people who lived them can still tell them in their own words. One Artifct at a time, you’re not just capturing objects or memories, you’re deepening relationships and building a shared history your family can return to again and again.

Happy Artifcting!

###

© 2026 Artifcts, Inc. All Rights Reserved.

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From ‘Just Stuff’ to Family Gold: The Power of Story

If you’ve spent any time reading about downsizing, decluttering, or estate planning, you’ve probably seen this line repeated over and over: your kids don’t want your stuff. Full stop. End of story. 

Major publications from The Atlantic to The Wall Street Journal (WSJ) have documented this myth time and again. In one of the many pieces about family heirlooms and inheritance, the author, Robbie Shell, notes that many parents find themselves surprised when their adult children “turn down many more items than they accept” when offered keepsakes, highlighting a common reality: the things we think matter often aren’t wanted simply as objects without context. 

But based on what we see every day at Artifcts, that narrative is missing something important. 

Yes—your children may not want random stuff. An extra side table with no backstory? A box of unidentified knickknacks? Probably not. But meaningful things? Objects that hold memories, history, and connection? That’s a very different story. 

It’s Not About the Object. It’s About the Meaning. 

That dining room table where birthdays were celebrated, homework was done, and holidays stretched late into the night? That’s not just furniture—it’s a witness to family life. The love letters Grandpa sent Grandma during World War II? That’s not paper—it’s proof of a love that endured separation, uncertainty, and time. 

 

When items are stripped of their stories, they lose their power. But when you take a moment to document why something matters, everything changes. 

From “No One Wants It” to “It’s Been Rehomed!” 

We hear this transformation all the time from Artifcts members. 

An object sits untouched for years because no one understands its significance. Then the story is shared—the memory, the moment, the reason it mattered—and suddenly the response shifts. A sibling claims it. A grandchild treasures it. A family member who never would have raised their hand now says, “I had no idea. I’d love to have that.” 

One of our favorite stories we’ve heard over the years is from one of our Artifcts members, Grandmom. She lovingly told of how no one wanted her beloved china set until one day, one member of her family decided to ask her about the story behind the china set. To everyone’s surprise, the china set was not a wedding gift, but rather a piece of family history with a great story.  

Turns out Grandmom was “kindly requested” to purchase a china set for 12 by the US Ambassador while stationed in Liberia, because “Well Martha, it’s high time you and Bobby start entertaining.”  

Once the story is known, the item isn’t just kept—it’s rehomed. In this case, happily rehomed with one of her three sons, with his daughter already claiming “dibs” on it once she settles down.  

The Power of Heart Value 

Not everything valuable has a price tag. Some things are priceless because they carry heart value—the emotional connection that binds one generation to the next. 

At Artifcts, we see how even the most seemingly insignificant objects can take on new meaning once their story is discovered. A recipe card. A tool. A piece of jewelry worn every day but never discussed. These items become bridges between past and future when their stories are preserved and shared. 

These items become bridges between past and future when their stories are preserved and shared. 

Our Takeaway? 

The myth isn’t that no one wants your stuff. The truth is this: people want the stories—and if you never ask, you’ll never know what might matter. 

Our co-founder Heather experienced this firsthand just the other week. Her father was cleaning out his cellar and came across the old family toboggan. Before tossing it in the Goodwill pile, he asked, “do you want this?” and much to his (and Heather’s spouse’s) surprise, the answer was a quick “yes!”  

So many meaningful objects are lost simply because no one paused to ask the questions: What is this? Why does it matter? What’s special about it? Do you want it? 

When you take time to ask your loved ones about the items in their lives—or invite them to ask you—you open the door to discovery. You uncover memories, moments, and meanings that might otherwise disappear. And once those stories are documented and shared, what seemed unwanted often becomes deeply desired.

Moreoever, simply asking your loved ones if they want an item gives them a chance to engage in conversation with you about the item, memories, and stories. With Artifcts the simple act of asking transforms uncertainty into connection. It turns “no one wants this” into “I didn’t know—and now I care.” 

Because in the end, it’s not really about ‘stuff’ at all. It’s about listening, learning, and preserving the stories that connect generations before they’re gone. 

###

You might also enjoy reading these related ARTIcles:

Who Wants Your Family China?

Gift Your Loved Ones A 'Why'

My Family Wants Me to Tell My Stories: Help!

© 2026 Artifcts, Inc. All Rights Reserved.

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