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Capturing Family Stories, One Video Biography at a Time

Heather Nickerson, Artifcts
March 16, 2022

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

Ellen and I saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

It’s not about you Dad. It’s about us. It’s FOR us

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

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Spring Cleaning: The Clothing Edition

Spring has sprung and our closets are ready to spring forth as well. Clothing has a sneaky way of taking up space in our hearts AND in our closets, which is why this year we’re offering up some tips and tricks for spring cleaning dedicated to clothing and accessories.

Our expert tip on all things clothing? Artifct it, of course, and include a photo of you wearing it back in the day, if possible, to help you keep the memories, while you let go of the items you haven’t worn in years, if not decades.

But Artifcting is not the be all, end all. Are you ready to free up closet space? Let’s get started!

Seasonal Items

As you get ready to put your winter clothing into storage and take out your spring essentials consider what you actually wore this past winter and what you kept, thinking you WOULD wear.

In our household we make two piles—the “yes, I wore it” pile, and the “nope, never touched it pile.” We then take a hard look at that second pile to determine the reason WHY we never wore it. Was it not cold enough this winter? Does the item no longer fit? If the answer is yes to the latter, we consider who else might need or want it (nieces, nephews, etc.) or we pick our favorite charity to donate the item.

We also take a hard look at winter gear that has stood the test of time for years but may be on its way out. I broke down in tears this year over my husband’s beloved Patagonia down jacket. The memories, the adventures! However, it was hard to ignore the feathers seeping out of every seam. I found myself having to vacuum after every wear. We took it back to Patagonia hoping they’d be able to repair it as part of their Worn Wear Program, but alas, it was beyond repair. We agreed to let Patagonia recycle the jacket although not before Artifcting it!

 

Professional Clothing (aka Life Before COVID)

Remember when we used to get dressed up EVERY day and go into the office? The actual office. Not just our home office. Although memories fade, the clothing lingering in our closet(s) serves as a constant reminder of, “Oh yeah, I used to actually wear that stuff.”

This year I took a hard look at our professional clothes to determine what has a realistic chance of being worn again, and what can be relegated to the “life before COVID” bin (aka donation bin). We donate most professional clothing items to Dress for Success and sell a handful of items with TheRealReal. It’s amazing the closet space and hangers we regained this year when we were realistic about what we would wear post-COVID.

I admit there were some items I was reluctant to let go of because of the memories. My first pair of heels and my favorite ballet flats fell into this category. Both had been worn past any useful lifespan and yet, I didn’t want to let go. So, what’s a girl to do? You guessed it, I Artifcted them. And then I felt a little less guilty getting rid of them. Artifcts enabled me to keep the memories and let go of the actual ‘stuff.’

 

Kid Clothing

They grow so fast! My daughter’s closet is a ready target when it comes to spring cleaning. She’s now old enough to help with the process, and she knows once the items are donated she gets to pick out replacement items that fit. Extra motivation! And even together time since she’s now at the age when she loves to shop.

We usually donate the clothing she has outgrown to our local Goodwill store, although there are some items she’ll ask to keep and repurpose. She stunned us one year when she repurposed her old ballet tutu into a modern work of art!

T-Shirts

Yes, they deserve their own category. My dear husband has a way of coming home from every trip, conference, and work event with another t-shirt. We’ve relegated his t-shirt collection to one drawer and one under-the-bed bin. And yet. There are so many!

Although this go-around with spring cleaning most of his t-shirts were spared. Why? Because he wears them, all of them.

I, however, discovered that I had been holding on to a t-shirt in MY t-shirt bin that I hadn’t even worn. Not once. I was getting ready to Artifct it (and include photos and video of the event) when our youngest swooped in to claim it for herself. Being two sizes too big, it was declared “tres, tres chic.” Success! T-shirt re-homed. We often joke here at Artifcts that the best vintage shop in the world is probably Grandma’s closet! (Or in this case, my closet!)

 

Accessories

Since when did we own two dozen hats?

Like t-shirts, accessories tend to multiply like bunnies at least in our household. Hats, socks, and re-usable bags tend to be the worst offenders. Companies love to gift accessories as promotional materials, and most members of my household LOVE to accept those gifts. You see where this is going.

We have a bin dedicated solely to reusable bags, and another to hats. I took a hard look at both this past month and lovingly put out for free a dozen reusable bags and a half dozen hats. Much to my delight they were picked up within minutes of setting them out.

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On a roll? If you need some donation ideas outside the usual, check out the clothing section of Going Green. With Artifcts.

If instead you're ready for tips on decluttering and organizing beyond clothing, you may love our 15 Decluttering Targets for Artifcters or one of our Evenings with Artifcts episodes with Matt Paxton!

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© 2026 Artifcts, Inc. All Rights Reserved.

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Rescue Mission: That's More Than a Photo! Artifct That.

Over the years, we've come to appreciate how even seemingly random photos can provide the spark connecting us to each other, to histories, to pasts unknown, if given the opportunity. The ice hiker shown above? Where was he? What was he doing? Where was he going? What became of him after his great adventure?

I bet we all have a photo like this. One that is black and white, maybe a little tattered around the edges. Maybe you found yours in a bin of old photos tucked away in a great Aunt's attic, or maybe yours was carefully, loving framed and had sat on top of Nana's piano for decades. Decades! 

We've all heard the cliche that a photo is worth a thousand words, but we've yet to have a photo start telling us the who, what, when, where and why it was taken. The simple truth is photos can't talk. A researcher could find an explorers club to assist, trace the clothing, authenticate the age of the paper, maybe. But absent a family member or friend knowing his story, his details, he and his story could very well remain a mystery for future generations. 

Our co-founder Heather was reminded of this not too long ago when trying to rather unsuccessfully piece together the (presumed) relatives from generations past in a series of family photos. It was a frustrating and in the end rather helpless task since no living members of her family could recall the details. The closest she got to an answer was "that might have been Great Nana B's sister...or cousin...or maybe just a friend." Yep, that was helpful!

In fact, if you've read Our Story, you've seen a black and white photo of woman who in some ways is the silent third founder of Artifcts.

 

Artifcts co-founder Heather Nickerson's mother

 
 
 

The photo grabs you. Who is she? What (or who) is she looking at that is making her smile? Who took the picture? When was this picture taken and where? Truth is, her end-of-life was the inspiration for Artifcts and our efforts to remove so much of the potential burden from our loved ones who are left to parse through our belongings, photos included, after we're gone. We built Artifcts to ensure that families everywhere can pass along memories, heritage, and legacy, and not just items. Her photo is no longer a mere photograph, but a history. You can read about that very photo's history here.

When you can, you should just ASK!

Here are two more photos that capture our interest in the same way, sparking the same questions. And, we wonder: If someone sold framed photos like this through an estate sale, consignment shop, or flea market, would they captivate a curious, anonymous buyer? They could just as easily fit into the decor of a modern home as one with a farmhouse chic decor or even a cozier older style. 

 

 
 
 

Our CTO, Matt, found these framed portraits buried in a collection of old photographs his mother had kept in her house. Thankfully she had already Artifcted them and Matt was able to know not only who the photos were of (his great grandmother!), but also when they were taken. Absent his mother taking the time to Artifct the photos and the details, that part of their family history would have been easily forgotten, and quite possibly discarded or donated. 

Look around your house. Would the next generation know who is in the framed photos you have on display? Would they know WHY they are on display? Why they matter to you and your family? Chances are, probably not.

Take a moment today to capture that history before it slips away. Not sure where to start or what questions to ask? Download a copy of our free Rescue Those Photos! checklist to help you get started.

Artifct a few choice photosyour favorites, the most outrageous, or maybe the ones that make you go, "Hmmm." You can easily share your Artifcts with friends and family to meaningfully connect and reconnect over (nearly!) lost pasts and new stories shared for more "I never knew that about you!" moments now and into the future.

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If you are interested in photo and/or video digitization services, our Partners at The Photo Managers can help! Our Artifcts Team is proud to be a sponsor of The Photo Managers Conference this year in Boston. 

Attending the Conference? Stop by our Artifcts booth and say hello to the team! We're happy to show you how Artifcts can help bring your photos, stories, and memories to life. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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Gone in a Woof: The Tragic Tale of Mr. Moose

Dear Reader, 

Allow me to introduce myself. My name is Sasso Piatto, destroyer of stuffies and Chief Happiness Officer here at Artifcts. I haven’t got much time as my Mum has stepped away from her laptop, and I know she’ll be back soon.  

Today’s topic? The importance of Artifcting ALL your life’s keepsakes because you never know what will happen next. Case in point, my cherished Mr. Moose.  

Mr. Moose was the love of my life (second only to bacon). We had been through thick and thin together. Mr. Moose was always up for adventures—mud puddle hopping, snow pile digging, and zoomies in the front yard. He was my constant companion, my snuggle buddy, and my best friend.  

And then, just yesterday, an unthinkable thing happened. My Mum got rid of Mr. Moose. One moment I was admiring my handy-work (who knew Mr. Moose had so much stuffing?) and then, gone! Into the trash. How could she?! 

Sure, he was well-loved (who doesn’t love a plush moose with squeaky antlers), but that doesn’t mean that it was time for him to go. My Mum claimed the stuffing was falling out of him (I think she needs new glasses) and that the squeaker was a choking hazard. As if! I swallow Milk Bones whole! Choking hazard, it was not.  

And the worst part is that she didn’t even pause long enough to let me ARTIFCT him. Not one photo. Not one solemn moment to stop and reflect on all the love and joy Mr. Moose has brought me over the years. Of all the people, of all the deeds. How could my Mum, the founder of Artifcts, TOSS MR. MOOSE OUT before I got to Artifct him? 

I beg you Dear Reader to take a moment today and Artifct That! It could be a favorite photo, a cherished piece of kid's art, or for the love of all, a favorite toy.  If you’re planning to declutter this spring (hello spring cleaning!) take a moment to Artifct those treasures before you (OR YOUR MUM) toss them out.  

Speaking of spring cleaning, I heard my Mum mumble something about re-homing the Everest sized pile of sticks I’ve accumulated outside the front door. For those of you not in the know, I’ve learned that “re-homing” really means removing. I’ve got to go! Time to Artifct my favorite sticks before they too disappear.  

Yours Truly, 

Sasso Piatto

PS. Happy April Fool’s Day! We hope today’s ARTIcles story from Sasso made you smile. You can  click here to view all of Sasso’s Artifcts  (written in his voice of course!).  

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© 2026 Artifcts, Inc. All Rights Reserved.

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