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Capturing Family Stories, One Video Biography at a Time

Heather Nickerson, Artifcts
March 16, 2022

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

Ellen and I saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

It’s not about you Dad. It’s about us. It’s FOR us

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

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Preserving Waterville Valley's History, One Artifct at a Time

At Artifcts, we often say that every object has a story. Whether it's a family heirloom, a piece of artwork, a treasured photograph, or a well-worn pair of hiking boots, the real value lies not only in the item itself but in the memories, people, and history connected to it. 

That's why we're especially excited about our partnership with the Waterville Valley Historical Society, an organization dedicated to preserving and sharing the rich history of one of New Hampshire's most beloved mountain communities. 

A Shared Mission of Preservation 

When members of the Waterville Valley Historical Society (WVHS) first learned about Artifcts, they immediately recognized the potential of the platform to help make their collection more accessible to the community. Historical societies often serve as stewards of remarkable local stories, but finding ways to organize, document, and share those stories in engaging and sustainable ways can be challenging. 

Artifcts offers a different approach—one that preserves not just artifacts, but the stories behind them. As Patty Furgal, President of WVHS said, "Sharing items from the Historical Society's collection with Artifcts was so much easier and faster than attempts at sharing them via adding images and descriptions directly to our website. No technical expertise in website design or graphic design is needed."

By creating digital records that combine photographs, historical details, family memories, and contextual information, Artifcts helps ensure that important pieces of history remain connected to the narratives that give them meaning. Furgal also added, "We can easily create different online ‘exhibits’ using simple tags," such as #WatervilleValley or #FabyanLorenzAdamsCollection

Bringing Local History to Life 

Among the first artifacts added to the Society's collection is a fascinating group of historic footwear donated by longtime resident Jerauld Adams. 

 

The shoes once belonged to members of the Fabyan and Lorenz families, two families whose stories are intertwined with the early history of Waterville Valley. Even more remarkable, the footwear was discovered inside the home Adams purchased—a house originally occupied by the Fabyan family in the early 1900s and later by the Lorenz family. 

At first glance, these shoes might seem like simple objects from another era. But when paired with their stories, they become tangible connections to the people who helped shape the Valley's history. They invite us to imagine daily life in Waterville Valley generations ago, the challenges residents faced, and the community they built. 

 
 
 
 
 
 
 

This is exactly the kind of storytelling Artifcts was designed to support. 

Creating a Living Community Archive 

Historical preservation is no longer limited to display cases, filing cabinets, and archival storage rooms. Today's digital tools allow organizations to build living collections that can grow over time, welcoming new contributions and connecting community members through shared stories. 

The Waterville Valley Historical Society's Artifcts collection represents more than a catalog of objects. It is becoming a dynamic archive of local history—one where artifacts, photographs, documents, and memories come together to paint a richer picture of the Valley's past. 

 

 

As new items are added, the collection will continue to reveal the people, places, and experiences that have shaped Waterville Valley across generations. 

Explore the Collection 

We are honored to support the Waterville Valley Historical Society as they embark on this exciting new chapter in preserving and sharing local history. 

Their growing Artifcts collection demonstrates how technology and community stewardship can work hand in hand to ensure that meaningful stories are not lost with time. 

 

We invite you to explore the collection, discover the stories already preserved there, and follow along as new pieces of Waterville Valley history are added in the months ahead. After all, every artifact has a story. Together, we're making sure those stories endure. 

In the greater New England area, or planning a road trip this summer? Stop by the Little Museum at the End of the Road (seriously, the road ends in Waterville Valley) and view the collection in person. 

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This collaboration is particularly meaningful for Artifcts co-founder Heather Nickerson, whose connection to Waterville Valley stretches back decades. Having grown up skiing in the Valley and recently returning with her own family, Heather was delighted to support the Historical Society's efforts.  

© 2026 Artifcts, Inc. All Rights Reserved.

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The Great ‘Stuff’ Transfer: Avoid the Clutter and Preserve Your Legacy

The wealth being passed down from Baby Boomers isn’t just dollars — it’s decades’ worth of ‘stuff.’ As we enter what many call the Great Wealth Transfer, the children of Boomers are discovering that a big chunk of what they inherit comes in the form of physical objects: collections, vintage items, and sometimes things nobody quite knows what to do with. 

Our Co-Founder, Heather, discovered this firsthand after losing her mother and having to sort through SO. MUCH. STUFF. 

What’s Actually Being Inherited 

According to a recent Bloomberg article by Chris Rovzar, as much as $90 trillion in assets will change hands over the next few decades. But alongside financial assets lie a mounting inheritance of physical belongings. We're talking about antique furniture, sterling silver flatware, model trains, Hummel figurines, cut-crystal glassware — even miniature pianos. 

Some of these items carry deep sentimental value. For others, not so much. The result? Many heirs feel buried under a mountain of ‘stuff’ they didn’t necessarily ask for. 

Why There's So Much ‘Stuff’ 

Collectors never stopped collecting. Boomers who built their collections over their lifetimes didn’t always see them as clutter. Their passions were real — and they hoped their kids would appreciate them too. 

As we age, many of us may want to downsize. But instead of letting go, we hold on to beloved items or leave the bulk to the next generation. Matt Paxton, star of both Hoarders and Filthy Fortunes, and Advisor to Artifcts sees this daily as he and his team help families downsize and somehow deal with all the ‘stuff.’ 

We are also great at avoiding tough conversations. Not all families talk about what to keep and what to let go of. Without clear plans, decisions fall to the children — who are often under emotional stress. 

The Impact on the Next Generation 

For many Millennials and Gen Xers, dealing with their parents’ estates isn’t just a financial task — it’s deeply emotional work. Rovzar describes cleaning out a parent’s house as “upsetting, stressful and deeply sad,” but also cathartic when you find unexpected treasures like a long-lost recipe or beloved childhood memento. 

On the practical side: 

  • Storage is becoming a challenge. Some families use storage units to hold inherited objects, which can be costly. Self-storage is a $59 BILLION dollar industry in the US alone.  
  • Selling isn’t always easy. Vintage doesn’t always mean valuable. Many items have limited resale markets.
  • Keeping the legacy feels heavy. Not every object has a clear inheritor, and not all heirs want what their parents collected. 

What Can Be Done — Thoughtfully 

Do you find yourself or your loved ones staring at the oncoming ‘stuff’ tsunami and not sure what to do? We asked experts across the organizing, downsizing, and photo management industries on how to navigate this transfer of stuff. They offered up the following advice: 

Have conversations early. Parents and children should talk about what matters, what doesn’t, and what to do with sentimental vs. practical belongings. 

Prioritize what to keep. Not everything needs to survive for another generation. Choosing key heirlooms can help reduce clutter while preserving meaning. Check out our guide to Swedish Death Cleaning to help you purposefully choose which possessions to hold onto and which possessions to rehome or let go of altogether. 

 

Hot cocoa mugs Our Co-Founder Heather kept these vintage hot cocoa mugs after her mother passed--not for the financial value but because of the memories. 

Be realistic about disposal. Items that don’t hold value may be donated, recycled, or sold. A professional estate sale service can help. Learn more about estate sales and other online options for selling items in our Everything You Need to Know Before Heading to Your First Estate Sale ARTIcles story. 

Document provenance. If a piece has real historical or monetary value, keeping a record helps with future decisions and may make it more meaningful. It can also help your heirs not be “the ones” who accidentally donate a Picasso to Goodwill.  

Why This Matters 

This isn’t just a story about stuff — it’s about generational legacy, memory, and how we value our lives through objects. As wealth moves from one generation to the next, what we inherit isn't just bank accounts; it’s a tangible piece of who our parents and grandparents were. 

For many heirs, sorting through these items is more than a transaction. It’s a way to understand their loved ones, decide what to carry forward, and gently close chapters in a responsible and emotionally respectful way. Matt Paxton shares, "I always tell clients it's not just a chair. It's the person that sat in the chair, and the stories that they told. That's why THAT chair matters."

As you look around your home — or your parents’ if you happen to be heading home for the holidays— notice the items that hold meaning: 

  • The broach worn on a wedding day
  • The tool passed down from a grandfather
  • The ticket stub from a once-in-a-lifetime concert
  • The odd little figurine that always sat on the mantel 

Those keepsakes aren’t just things, they’re experiences, memories, and connections waiting to be captured. Take a moment to Artifct those items, capture the story, the history, and all the little details that make you smile, laugh, or remind you of your loved one(s). Give future generations the context they need — not just the clutter, because the real inheritance isn’t the ‘stuff.’ It’s the life stories and memories behind it. 

Still with us? Extra credit if you use our “In the Future” field to tell your heirs what to do with the item when the time comes — keep, donate, sell, bequeath, or “as you wish.” Lift the weight of uncertainty before it ever lands on their shoulders. 

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Before you decide what to do with a meaningful item, preserve the story behind it. One photo, a few memories, and the details only you know can help ensure that future generations inherit more than an object, they inherit the context, history, and meaning that made it matter.

Start with one item that tells part of your family's story.

Ready to preserve your own stories? Create a free Artifcts account and begin documenting what matters most.

© 2026 Artifcts, Inc. All Rights Reserved.

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Thousands of Wedding Photos, A Lifetime of Stories

A wedding day flies by in a blur of emotions, laughter, happy tears, and unforgettable moments. Thankfully, cameras are there to capture what memory alone cannot hold. But have you ever wondered just how many photos are taken at the average wedding? 

The answer might surprise you. 

Today's professional wedding photographers typically capture between 2,000 and 4,000 images during a single wedding day, later curating them down to roughly 400 to 800 final edited photographs for the couple. Add in photos from guests' smartphones, photo booths, and second photographers, and a modern wedding can easily generate 4,500 to 7,000 images in total. Yikes! That’s a lot of photos.

With so many images, it's no wonder that wedding photos often end up scattered across hard drives, cloud accounts, albums, social media feeds, and forgotten digital folders. Yet among those thousands of photographs are a handful that become priceless, the images that instantly transport you back to a feeling, a moment, or a story. 

At Artifcts, we call those photos the "Keepers." 

The Photos That Tell the Story 

Years after the cake has been eaten and the flowers have faded, the photos that matter most are often not the perfectly posed portraits. They're the images that capture emotion, personality, and connection. 

Maybe it's the look your partner gave you as you walked down the aisle or your grandmother laughing during the reception. Perhaps it's the flower girl asleep under a table before the last dance, or even Grandpa letting loose on the dance floor. 

These are the images that become family treasures because they tell a story. And that's exactly why preserving the story behind the photo is just as important as preserving the photo itself. 

A wedding photograph without context leaves future generations guessing. Who are these people? Why was this moment meaningful? What happened right before or after the shutter clicked? 

Your wedding photos tell part of the story. Artifcts helps you preserve the rest.

We Asked a Pro: Tips from Photo Archivist Jacqui O'Shea 

To help couples think beyond the traditional wedding album, we reached out to professional Photo Manager Jacqui O'Shea, founder of Magic Lantern Memories. 

As Jacqui explains: 

"Wedding photos are often the first chapter of a new family archive, so I encourage couples and families to think beyond the formal portraits. Preserve the invitation, vows, menu, handwritten notes, candid images, and the quiet in-between moments too. Details big and small help future generations understand not just who was there, but what the day felt like." 

Her advice highlights an important truth: the wedding story isn't limited to photographs of people standing and smiling. The paper invitation tucked away in a drawer, the menu from the reception, the handwritten vows, and the candid snapshots from behind the scenes all contribute to the larger story of the day. 

These supporting pieces can be Artifcted alongside your favorite photographs to create a richer, more complete family archive. 

 

 
 
 
 
 

Bring Your Memories Into Everyday Life 

Wedding keepsakes don't need to stay hidden in boxes, albums, or cloud storage. Jacqui encourages couples to find meaningful ways to enjoy their memories every day: 

"Don't let your wedding photos live only in an album or digital folder. I love helping clients find creative ways to turn favorite images, details, or moments from their wedding day into wall art, collages, or other pieces they can enjoy every day. My husband and I were so in awe of my wedding bouquet that we commissioned a family artist to paint it on a large canvas, which now hangs in our front entryway. Sometimes the most meaningful keepsakes come from the small details that made the day feel like yours." 

A framed photograph, a custom photo book, a shadow box of wedding mementos, or even artwork inspired by a special detail can help keep your memories present and meaningful long after the celebration ends. 

Why Curation Matters 

One challenge many couples face is sheer volume. Hundreds—or even thousands—of photos can feel overwhelming. 

That's why Jacqui recommends a simple but powerful approach: 

"My top tip is to create two collections: a complete archive and a curated story set. The complete archive preserves the full record of the day, while the curated set becomes the foundation for a coffee table book, a slideshow, an anniversary gift, or a family history project. Curation turns hundreds of images into a story you can share and revisit often." 

My top tip is to create two collections: a complete archive and a curated story set.

This advice aligns perfectly with the Artifcts philosophy. Your complete collection preserves everything. Your curated collection preserves meaning. When you identify and Artifct your "Keepers," you're creating a story set that can be enjoyed and understood for generations. 

Don't Forget the Negatives 

For couples married before the digital era, there's another important consideration: preserving original negatives. Many people assume that negatives stored safely in envelopes or boxes will last indefinitely. Unfortunately, that's not always the case. 

Jacqui recently encountered a striking example: 

"Don't assume that your wedding negatives are still in good condition simply because they were stored safely after your special day. I recently worked with a client who had hundreds of negatives from her stunning 1988 coastal wedding. Although the negatives were stored in their original envelopes with protective wrapping, chemicals from the developing lab eventually leached onto the film strips, damaging the color chemistry beyond repair (and no printed photos to fall back on). For important negatives, inspect them periodically and consider digitizing them before age, storage conditions, or chemical deterioration makes recovery impossible." 

 
 
 
 
Consider digitizing negatives to preserve the memories of the day. Image courtesy of Magic Lantern Memories

Whether your wedding took place in 1988, 2008, or last weekend, preserving your photos requires more than simply storing them away. 

Preserve the Photos. Preserve the Story. 

Wedding photos are often the beginning of a family's visual history. They document not only a milestone day but also the people, relationships, traditions, and stories that shape generations to come. 

Among the thousands of images created on a wedding day, a few become the "Keepers"—the photographs that define the experience and carry its meaning forward. Don't leave those stories to chance. 

Artifct your wedding "Keepers" and preserve not only what happened, but why it mattered. Choose the photographs that immediately spark a memory. The ones that make you smile, laugh, cry, or tell a story every time you see them. Add the names of the people in the photo. Share what was happening. Explain why the moment was meaningful. Include details that only you know today.  

 
 
 
 

Doing so will ensure that years from now, your children and grandchildren won't just inherit images—they'll inherit memories. 

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Don't Let the Story End with the Photo

Thousands of wedding photos may capture what happened, but the stories behind them are what future generations will treasure most.

Start preserving the memories behind your wedding keepsakes today. Create a free Artifcts account and document the photos, vows, invitations, heirlooms, and moments that made your day uniquely yours.

Create Your Free Artifcts Account

Start with one wedding photo, one keepsake, and one story.

© 2026 Artifcts, Inc. All Rights Reserved.

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