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Capturing Family Stories, One Video Biography at a Time

Heather Nickerson, Artifcts
March 16, 2022

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

We saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

It’s not about you Dad. It’s about us. It’s FOR us

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

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Decluttering for Dementia

If you’ve ever needed a better reason to stick to or create a resolution to declutter your home, this one might do it: It’s good for your brain. And we’ve seen it firsthand.  

In today’s piece, we talk openly about facing a loved one’s dementia diagnosis, and how, maybe to your surprise, decluttering can help. We are grateful to include specialist insights throughout from Cathy Rice, certified senior move manager and life-long educator.  

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Dementia is heartbreaking, terrifying, and, so far, irreversible. Even if a loved one is in many ways themself, we know the disease is slowly changing them and shortening their life. 

Some of us react to this sort of diagnosis with a desire to do something, anything, to help, to make our loved one’s life in any way better, to take the tiniest measure of control over the disease. We dive into a multi-prong tactical to-do list that we must continuously update as together we progress from diagnosis, to sharing that diagnosis with others, to learning how to manage the disease and being as prepared as possible across legal, medical, financial, and insurance fronts.  

As we seek out ou own ways to help, we expect to find information about diet, exercise, and social activities, and we do. What we were surprised to find recently while browsing HFC, Shining a Light on Alzheimer's: 5 Brain Health Habits was the hot mainstream topic of decluttering.  

Benefits of Decluttering for Those With Dementia 

You know decluttering well from TV shows like The Gentle Art of Swedish Death Cleaning and The Home Edit, and books including Matt Paxton’s famous Keep The Memories, Lose The Stuff. Decluttering to support someone with dementia in some ways is like decluttering for people with normal brain health. Too much stuff can literally be dangerous if we cannot safely navigate our homes. Some of us are also more sensitive to feeling drained by too much stuff lying about around us.  

Of course, when you have dementia, decluttering has other benefits, too. 

      • Reduce stress. Stress reduction is imperative when you have mild cognitive impairment or dementia. And decluttering can mean clearing away some of the to-dos that come to mind when people see stuff to tidy, dust, or keep safe. Have you experienced a loved one with dementia hiding things to keep the item safe? I am sure you have because it's an incredibly common behavior. 
      • Improve sleep. Quality sleep is critical for the brain’s nightly reset. Busy surroundings can lead to busy brains and may even sow confusion in bedtime routines.  
      • Safety, safety, safety. We know, decluttering is about aging well in place for all of us as we age, but it’s especially true for people with health conditions, like dementia, that can make them more vulnerable to confusing and distracting surroundings.
      • Avoiding anything close to hoarding. Keep in mind, hoarding disorder is its own condition, but managing even the clutter of daily life is more difficult when you have dementia because of increased challenges in making decisions.  
      • Purpose. We know finding purpose at any age is important. Here we are talking about giving the decluttering process a purpose to help your loved one part with more items than they might otherwise be willing to do. Purpose might be supporting a local shelter, resupplying charitable builders with tools, or reconnecting with loved ones when you pass down items. You get the idea. 

Decluttering for Dementia

We’ve prepared these tips from our own practical experience helping our loved ones with dementia as we try to help make sense of it all, including one’s surroundings.* In some cases our loved ones were also decluttering to downsize and move. In others, it was more of a practical decluttering, for safety and mental health.  

* We are not medical professionals. If you are considering radical changes to your loved one’s home enviornment, you should consult first with a specialist licensed in dementia care.

LIGHTS ...

Before you start your declutter, check the lighting throughout the home. Living like a cave troll generally does no one very good. But dementia is not only about memory. If you can see well what’s around you, it’s easier to make sense of your surroundings (and of course it’s safer). Make it easy to see the light switches, too. Understanding and interpreting surroundings, like a white switch on a white wall, can become an impediment for someone with dementia. 

Cathy’s Insight: Adding felt pads to any lighting fixture to differentiate the feel of the switch from the fixture itself or a simple icon as a visual cue helps to support the brain's understanding of the item with its function.

… CAMERA, ACTION!

Start from the ground, and work your way up.

What’s on the floor? Stacks of stuff? Wandering power cords? Rugs that slip and shift? Take a fresh look. Then move your eye upward to the surfaces of counters and entry tables. If someone needed to quickly grab onto a surface to prevent a fall, would they have a secure place to grab?  Is there a clear and secured place for common objects, like house keys?

Cathy’s Insight: People with dementia often find comfort in knowing that their stuff is close-at-hand. Create a "command center" within easy reach of their favorite chair for essentials (eyeglasses, books, pencils, fidget items, etc.).  

And about those rugs … if you must keep them, use carpet tape to secure edges to the floor. The same applies to small storage trays, which you can secure with surface-safe tape or museum putty.

Favor simple home furnishings.

As we know stress takes its own toll on the brain; let’s try to minimize the stress home décor can accidentally create. One Arti Member told us, “My loved one was disturbed by a decorative lumbar pillow that had a shaggy fur cover. It looked like a small dog.” Sometimes textures and patterns can be difficult for people with dementia to interpret. Likewise distinguishing whether an object is inanimate. This is why some people with advancing dementia find comfort with life-like pets such as those from Joy For All.

Take it down a notch.

This is about audio clutter. Too much and/or competing noises can be incredibly distracting for anyone, particularly someone with dementia. Think about simultaneous noise from the television, washing machine, and someone on a phone call, for example.

Cathy’s Insight: Taking this point a step further, family, friends, and caregivers should practice standing in front of, and at eye level if appropriate, people with dementia before speaking with them. Get their attention by saying their name and then speak simply and succinctly. 

Set it aside, together. Do not remove it. 

Don’t remove it immediately, if you do not have to, that is. Rushes to declutter in support of someone with memory loss could lead to irreversible loss of cherished mementos that also can serve as visual cues for familiarity and comfort. Is there an alternative way to display the items that the person with dementia says they care most about? Maybe try grouping like items on a shelf or table where they will see them often. For photos, you might even consider a digital photo frame, such as those from Nixplay, Aura, or any of the many other options.  

For items that do not make the cut, if space permits, store them in an appropriate box, and set them aside so you can pull them back out later if needed or as part of a monthly or maybe seasonal rotation. We recommend you Artifct them before they go into the box and tag them to easily recall what you've stored. This approach does not apply to duplicates, meaningless bits and bops, or trash. Consult with your loved one always as well as your own good judgement.

Clarity of Purpose for the Win

Our final decluttering tip is about visual chaos. If you open a drawer and see a jumble of socks, pants, and t-shirts, you could get distracted or confused. If a cabinet has five options for plates, and 10 options for cups, which should you choose? Not only should you streamline what’s inside for simpler decision making but consider visually labeling doors to indicate what’s inside. This gadget could help you get started with easy printing of images from your phone.

Cathy’s Insight: As the disease of dementia progresses, consider only placing the clothes needed for that day in the drawer or use a shelf in a bedroom/bathroom as the place for their daily wardrobe.  

Do you have decluttering tips for dementia? We’d love to hear them! You can contact Editor@Artifcts.com.

Happy Artifcting!

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ADDITIONAL REFERENCES

If you are a caregiver or supporting someone who is, you may find it helpful to browse and share these related resources.

Alzheimer's Society, UK: 10 Ways to Make Your Home Dementia Friendly 

US National Institute of Health: Study of Home Modifications for People with Dementia 

Wisconsin Alzheimer's Institute: Communication Strategies in Dementia Care  

Mayo Clinic: Clearing Clutter Benefits Your Health and Well-Being

Psychology Today: The Many Mental Benefits of Decluttering 

AARP Michigan: Dementia Resource Guide for Families

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© 2026 Artifcts, Inc. All Rights Reserved.

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Thousands of Photos, One Story: How to Make Your Kids’ Sports Photos Matter

September is Save Your Photos Month, and here at Artifcts our team has been struggling with one of life's greatest challenges: what to do with the overwhelming number of digital photos we take, save, and then never revisit. Our CTO alone has over 44,000 photos on his phone. Yikes! 

Some of the biggest culprits? Travel photos, food photos (our older kids really do believe Instagram eats first!), pet photos, and kids photos. 

If you’re a parent with a phone, you probably have thousands of photos of your kids playing sports. Our co-founder Heather knows this firsthand. Her daughter ran cross country, which meant race after race, season after season, and thousands upon thousands of photos.  

The funny thing about photographing a cross-country race is that one photo can look an awful lot like the next. If you're lucky, you get a race bib to help you tell them apart, but that is only at the high school level. Otherwise there's woods, woods, and more woods, and if you're in the right spot at the right time, one or two really good photos of your child in the sea of other runners. 

Was that the race where she had an incredible finish? The one where she was struggling but pushed through? The one where her best friend ran beside her? Or just a random Saturday morning when everyone was cold and muddy? 

Years from now, Heather's daughter may look through those photos and have no idea. That’s the real challenge with digital photos. It’s not simply, "How do I store them?" It’s, "How do I preserve the moments that mattered, and the story behind them?" 

Our Simple Four-Step Approach

  1. Group by category

Start by getting the photos out of the digital mess (umm, we mean pile) that is your phone. Create a folder for the sport, season, team, trip, or event. For example: Soccer Fall 2025, or Basketball Middle School, or Championship Game. 

You don't have to organize every photo perfectly. Just create a meaningful folder or category so you can find the story again. 

  1. Cull the clutter

Now comes the hard part: delete! You don't need 47 nearly identical shots of your daughter coming around the same bend. (We speak from experience here!) Keep the best ones and let the rest go.  

Our friends at The Photo Managers have some good advice for us here: Delete theduplicates and near-duplicates, blurry photos, accidental shots, poor-quality images, and photos where someone is looking away. 

Your goal isn't to preserve everything. It's to preserve what you'll actually want to see, and what will help someone else understand the experience later. 

Your goal isn't to preserve everything. It's to preserve what you'll actually want to see...
  1. Artifctyour favorites 

This is where a photo becomes more than a photo. Pick the images that tell the story, and then Artifct them with the context you'll otherwise forget. 

For a cross-country race, that might be: 

"This was the race where she finally broke 22 minutes after working toward it all season." 

Or: 

"Cold, rainy morning. She didn't want to race. Her teammates convinced her to go—and she ended up finishing third." 

Or maybe it's simply: 

"Her last high school cross-country race." 

Add the date, place, people, photos, and story. If the story is easier to tell than type, capture it in your own voice, because someday, your daughter won't just want to know what she looked like running, she'll want to know why that race mattered. (And she may even love hearing it in your voice!) 

  1. Share with family and friends

Once you've done the work, don't let those photos disappear into your camera roll. 

Share the Artifct with grandparents, teammates, friends, coaches, or—most importantly—the athlete herself. Instead of sending 200 photos from the race, send the Artifct that tells the story. 

That's the difference between having photos and preserving a memory. The goal isn't thousands of perfect photos; rather, it's a handful of meaningful ones that still make sense years from now. 

So go ahead, find that folder of 5,000 cross-country photos. Group them. Cull them. Artifct the favorites. Share the stories. Your future self—and your kids—will be glad you did. 

Happy Artifcting! 

 

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Looking for additional tips about Artifcting photos? Check out our How To Artifct That Photo article for inspiration.

© 2026 Artifcts, Inc. All Rights Reserved.

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Game On: How to Artifct Your Sports Memorabilia

Fall is here, and with it comes the return of some of our favorite sports traditions—Friday night lights, weekend soccer games, Saturday morning races, crisp afternoons at the ballpark, and plenty of time gathered around the TV cheering for our teams. 

And whether you’re the athlete, the parent on the sidelines, the lifelong fan, or the person who somehow ended up with a basement full of everyone’s sports stuff, chances are you have some sort of sports memorabilia you’re hanging on to. 

Maybe it’s a championship trophy from high school or a race medal from your first 5K. Or maybe it’s a signed baseball, a jersey with a name and number that instantly takes you back in time, or a team photo or a pair of well-worn cleats.  

Whatever the item, there’s a good chance it means more than it looks like it does. That’s where Artifcting comes in. 

Your Sports Memorabilia Is More Than “Stuff” 

A trophy sitting on a shelf can look like a trophy just like a jersey in a storage bin can look like an old jersey. But none of those objects can tell you what happened. 

They can’t tell you about the early-morning practices, the teammate who became a lifelong friend, the coach who changed your life, the race you weren't sure you could finish, or the championship game everyone still talks about. Without context, memorabilia can become anonymous objects over time. The story fades even while the object remains. 

The goal of Artifcting your sports memorabilia isn't to create a digital museum of everything you've ever owned. It’s to capture the meaning behind the pieces that matter—so the memories don't disappear when the physical item eventually does. 

And the best part? You don't have to start with your entire collection. You can start with one item. 

Step 1: Pick Your MVP 

Take a look at your sports memorabilia and ask yourself: which item would I be most upset about losing the story behind? 

Maybe it's your daughter's first soccer trophy. Your father's old baseball glove. The medal from the marathon you trained for all year. The jersey you wore when your team won the state championship. 

Think about your collection the way you would edit a highlight reel. You don't need every play. You want the moments that tell the story. 

Step 2: Capture the Basic Facts 

Before you get nostalgic, start with the basics. 

  • What is the item?
  • When did you get it?
  • Where did it come from?
  • Any other details? 

For a race medal, that might be “Capitol Hill Classic, May 17, 2024, Finish time: 1:10:36.” It can be that simple.  

 

 
 
 
 
 
 
 
Our co-founder Heather Artifcts her family's race bibs and medals. Sorry, this Artifct is private!

These details may seem obvious today. But 20 or 50 years from now, they may be exactly what someone needs to understand what they're looking at. 

If the item has potential financial value, you may also want to capture an appraisal, certificate of authenticity, purchase information, or other documentation. 

Step 3: Tell the Story Behind the Item 

Now comes the fun part. The facts tell someone what the item is. Your story tells them why it matters. 

Ask yourself: what was happening in my life when I earned or acquired this? Why did this particular moment matter? Who was there? Who helped me get there? What do I remember that isn't obvious from the object? What makes me smile when I look at it today? 

Don't worry about writing the perfect story. Your story might be a paragraph. It might be a few sentences. It might even be four words, “My first race medal.” If the story is easier to tell than write, say it out loud. Add an audio recording to your Artifct so future generations can hear the story in your voice. 

Step 4: Take Photos—and Don't Stop at One 

Photograph your memorabilia from multiple angles, especially when there are details that tell part of the story. 

For example: 

  • Photograph the front of a trophy and capture the engraved plate.
  • Photograph the front AND back of a jersey.
  • Take a close-up of an autograph. 

Don’t forget to include old photographs, newspaper clippings, programs, or certificates that provide additional context. Think of your photos as evidence and illustration for the story. The physical item may one day deteriorate, get damaged, or eventually leave your home. Your Artifct preserves a record of what it looked like and why it mattered. 

 

 
 
 
 
 

Step 5: Connect the Memorabilia to the Moment 

This is where your Artifct can become especially powerful. If you have a photo of yourself crossing the finish line, pair it with your race medal. If you have a team photo, pair it with the championship trophy. If you have a ticket stub from a game you attended with your dad, tell the story of that day. 

In other words, don't think of your memorabilia in isolation. Think of it in stories. And don’t forget that sometimes a group of related items or a collection tells a better story than any one object can tell on its own. 

Step 6: Decide What Happens to the Physical Item 

Once you've captured the story, you may find that you feel differently about the physical object, and that's okay. Artifcting doesn't mean you have to keep everything. 

In fact, documenting your sports memorabilia can make it easier to curate your collection thoughtfully. 

You might decide to: 

  • Keep and display the pieces that genuinely bring you joy or represent important chapters of your life.
  • Pass down the items if you know who you'd like to have it someday, and if you plan to do so, use the Artifcts In the Future field to document that intention.
  • Repurpose some of the pieces. Old trophy plates can become part of a shadow box or memory display. 
  • Let it go. You can photograph and Artifct the item before donating, selling, recycling, or otherwise letting it leave your home. 

The physical object doesn't have to stay forever for the story to stay. 

Your Sports Collection Is a Highlight Reel of Your Life 

When we talk about sports memorabilia, it's easy to focus on the objects—the trophies, medals, jerseys, balls, cards, photos, and equipment. But the objects aren't really the point. 

The trophy represents the hours of practice. The medal represents the finish line. The jersey represents the team. The baseball represents the game. And sometimes the old, scratched-up piece of sports “stuff” represents a version of yourself you never want to forget. That's what makes sports memorabilia worth Artifcting. 

So, this fall, as you head out to the field, the pitch, the track, the court, or the stands, take a look around your home, too. Find one piece of sports memorabilia that matters. Photograph it. Capture the facts. Tell the story. Add the people, photos, videos, and memories that bring it to life. Then decide what you want to do with the physical item. 

Because the trophy is just a symbol. The story is the legacy, and that story deserves to live on. 

Happy Artifcting! 

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Looking for additional inspiration and ideas of what to do with all your sports memorabilia? Check out our ARTIcles story titled, Pass It On, Transform It, Or Let It Go, featuring two innovative companies, MemoryStitch and Little Curiosities. 

© 2026 Artifcts, Inc. All Rights Reserved.

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