From mementos to heirlooms, your home’s interior can be as colorful as you and your Artifcts. Some of us skew maximalist in nature, maybe because life is busy and we accumulate stuff, maybe because we’re our family keepers and don’t want to let go of it. Others of us tend toward minimalism, but maybe still rebuff the idea of a strict minimalist home lifestyle. Personally, I need to be surrounded by color, texture, and 3D ‘stuff’ that is meaningful to me. Don't tell me to digitize all of my stuff and be happy to let it go either. 

Now, don't get me wrong, like many, I dream of hiring an interior designer to simplify and beautify my space. I follow several on social media. But I’ve also always imagined a designer’s work to be incredibly challenging. Or is it only a client like me that's challenging? 

The last thing I want is a house full of thingamabobs from your local mega chain store, upscale design house, or otherwise. It feels impersonal, as though I’m living in a hotel - brilliant (maybe) but benign enough to please most. I want to be surrounded by family, friends, and memories, and that takes custom "Been there, done that," "She gave it to me when I was 10," "I got it when I traveled through Italy," stuff. The stuff of Artifcts. 

So, I met up recently with a couple interior architects and designers to ask, almost like therapy, “Am I difficult?” It turns out that, no, I’m not difficult or alone in this quest for meaningful stuff and life moments to surround me in my home.  

Allison Shields, Founder of AM Shields based out of Santa Fe, New Mexico, shared with me how a home interior she designed recently moved her to reflect on how very different her personal design view sometimes is from her clients’ perspectives. And guess what? ‘Stuff’ was at the heart of it. 

"Everything I own has a specific story, a relationship to where it started. An object can throw me into a vortex of remembrance of that trip I went on. Even as a child, everything was curated and meaningful to our family. This client I had recently was the opposite. It was a shocking experience. They were not just minimalists. There wasn’t a book they’d read or photo of a family member incorporated into their new home. Nothing personal, and yet they loved the results.” 

@AMSHIELDS "Hallway to Heaven" featuring her mother's art collection.

This type of depersonalized living is probably on the extreme end of home interior design. Maryana Grinshpun, the Founding Partner and Design Director at Mammoth Projects NYC, remarked that often people in NYC, no matter their wealth, do not have the luxury of stuff and clutter. There’s just no space! 

But even then, some piece or another will typically make an appearance in the design. “Clients usually will tell me even before I show up that they have something important, something that connects them with their story, that needs to be incorporated. For one client it’s grandma’s stool from the old country; for another, a surfboard. And why not? Telling stories through objects is compelling. And my job is to see the world through my client’s eyes, create that curated view, and build a design story around it.” 

Maryana and Allison agreed, too, that the greatest challenge as designer is that you start with a blank page each time. And the first line can be the hardest to put down. It starts to reveal the character of the people who live in a space and the space itself.  

Each Artifct can help define the first line in a more personal way than any Pinterest board you might pull together. As you look around at the moments that fill your space, we want to leave you with a few thoughtful tips and a few of our own personal Artifcted moments in our spaces to help inspire you: 

• Here's a quick and easy fix: Try re-arranging. Space at a premium? No budget for a new look. Ask a friend or neighbor for ideas on how they would rearrange a key room in your home, like the living room. Then try each arrangment. You might be suprised how it breathes new life into your space. 
• Sometimes it's not the space. It’s how you’re living in it. Don’t love living in your space anymore? Has stuff been relegated to the back of your closet or other storage space when it would bring you more happiness to be able to display and enjoy it? Might be time for a little help for a designer who can help you balance what comes out and make it pleasant and functional, too.
• If you bring in a pro, try oversharing. You might have a lot of stuff, even too much stuff, but little or no inclination towards design. That’s okay. Be honest about your obstacles to date in designing your living space and bring the stuff into the discussion. Let the designer know, “This art is meaningful to us. Can you do something with it?” 
• Objects can help with tight budgets. Few people have five and six figure budgets to commit to home interior design, so then what? Look again at what you already own and consider how your possessions can play into a new look and feel for your home. You might just realize you have this thing or a collection of those things that will help get the job done whether you're doing it on your own or bringing in professional reinforcements! 

We’d love to be inspired by your Artifcted moments at home, too! Share with us on Instagram (@theartilife) or on Facebook (Artifcts). 

Happy Artifcting! 

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ABOUT THE FEATURED DESIGNERS

A.M. Shields. A design and interior architecture firm creating thoughtful, inspiring and unexpected spaces for commercial and residential clients. The A.M. Shields web site and portfolio are under their own redesign at amshields.com and am.shields.interiors (Instagram). Contact Allison at allison@amshields.com for a consult. 

Mammoth. A NYC-based design-build studio and one-stop shop for a seamless renovation, including interior design, construction, and furnishing. Check out Mammoth online at mammothnewyork.com or mammoth_projects (Instagram).

© 2022 Artifcts, Inc. All Rights Reserved.

I recently spent a few days back home in rural Wisconsin Artifcting with my mother. And guess what, we're still on speaking terms! I’m not a minimalist, but I do like to keep control of how much stuff is in my small home. Otherwise, I feel like it just zaps my mental energy. My mom is more sentimental and tends to hold onto things “just in case” so our styles can … clash. (Or at least seem to. Read a-ll the way to the end.)

Living in a 100+ year old farmhouse for the last 40+ years means that my parents have had a lot of time to accumulate and collect a delightful array of 'stuff.' As I'd hold up another object, open another drawer, or pull out still more boxes, the common refrain from my mother was, "I just set that aside to deal with another time." Sound familiar?

As a business owner and an adult child (and now parent myself), you can imagine I took a lot of mental notes along the way as we Artifcted together. I asked my mom for her notes, too, and am sharing our combined insights here to help you as you organize, declutter, downsize, or simply take a pause to reminisce and Artifct along the way. 

Two quick points before we dive in. For context, my mom did not have items pulled out ready to Artifct, because my visit was a surprise. I had a list I wanted to ask about – and we did work through it! – but we started working in my parents’ old bedroom, which they now use for storage. We had plenty of boxes, bags, closets, cedar chests and more to work with. Also, we Artifcted on mobile, iPad, and laptop to find the format that my mom liked best. Verdict: iPad.  

Lesson #1. Know your goal.

My parents are not moving anytime soon. And the two of them occupy very little square footage in their home. There is no immediate need to get rid of anything. So, what then was our goal? Honestly, I wanted to start to become a bit more aware of which objects in my parents’ home had hidden meaning to them. My dad was more interested in a bit of clean out. My mom just wanted to spend time together, Artifcting. She said, “It’s fun to enjoy the process and remember along the way. You have to think, 'Hmm, why did I keep this thing?'” What this meant then was that as long as we created a few Artifcts together and had some recycling, trash, and donations to show for our time, we would please everyone. 

What and how much you want to Artifct is a key question, too, for us when the Artifcts team works in person with people through our concierge services. That way, everyone is pleased to have met mutually agreed goals. 

Lesson #2. Is anything off limits? 

I think by virtue of having moved so many times as an adult and living in a small house with an open floor plan with very little storage, there’s really nothing off limits in my home. My mom was more anxious about me digging into cedar chests, boxes, and paperwork without her first going through it. She wasn’t even sure what she had or what I would trip over, and she wanted to make the discovery first. Totally fine! We found a system so she could see or speak to an item first and then I’d help organize items for Artifcting, giving to another family member (usually one of my siblings), disposing, donating, or otherwise rehoming. 

Lesson #3. Take breaks to photograph. 

We wanted to get through large amounts of ‘stuff,’ but we also wanted to put things where they belonged to keep our working space clear. So, we’d take breaks to photograph items we wanted to Artifct later. These photo breaks were nice stress relievers, too, because sorting through so much can be a bit tiring and emotionally straining as you are washed by wave after wave of nostalgia. We’d also grab coffee and a snack during this break. 

Lesson #4. If you’re together, get the full story. 

Time is the devil. We all know this, but we like to ignore it. My brother was out of town, but I had my parents, my sister, and extended family (just an email or text message away) to help fill in the blanks about the history or backstory of photos and items we came across. We used these family resources then and there, sometimes even recording video or audio of the funnier or sappier stories on the fly (Check out tips for audio & video in our FAQs!), to capture what we could.

Sometimes we were unsuccessful in that the long history – “Who gave this to you, and when?” – was lost already but the current history – “I’ve just always loved this pin,” or “My sister gave it to me for a gift at some point,” – was a compelling reason in and of itself to Artifct an item and revealed my mom's why (as in, why did she still have this item anyway). 

Lesson #5. Glad I asked! 

Some 'stuff' really is just stuff. No great story or history attached. At least you won’t have to wonder and stress about it one day if your friend or family member is no longer here and you are helping to disperse the estate. That chest of drawers you think is interesting? Those old matching sweatshirts? They look cool and served a purpose, but they have no remarkable stories. Totally fine. Keep and use or move along to someone else who will. No guilt! (Side note: My mom wasn't interested in the sweatshirts anymore, but I was and even had my own story to layer on top of them!)

When I returned to Austin and took a look around my home, I had an ah-ha moment that would surely make my mother feel vindicated because as it turns out our styles do not clash as much as it may seem.

When she insisted on keeping multiple bags of old blankets because, "They're wool and could someday make good quilt lining," I took a breath and moved on but was frustrated. I was thinking that surely at 70+ years old my mom has a good idea whether quilting will actually be a part of her future, even if she lives to 100.

And, yet, I admit, I have bins in my attic with undergrad and grad school papers and books. Why? I always think, "What if I decide to teach?" you know, become a "professor of practice." Thing is, even if I did, would I really go back to these papers? And if that were remotely useful, why not just scan them and file neatly with a backup in the cloud. Okay, okay, Mom, keep your ratty old wool blankets. 

Now, everyone, if you get nothing else from this tale, remember, these Artifcts are for you. So, enjoy. Find the pace and process that works for you!

Happy Artifcting (with Mom)!

P.S. Be sure to check out the bonus epilogue! We think it will make you smile.

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Consider gifting the mom in your life Artifcts. Imagine all those "I never knew that about you!" moments that await.

© 2022 Artifcts, Inc. All Rights Reserved.

The old saying goes that there are two things in life that are certain, death and taxes. The funny thing is that we spend more time in our lives preparing our tax returns than we ever do thinking about much less planning for our inevitable passing. Enter Swedish death cleaning.  

Before you get too nervous, please don't worry. It's not about death. It's about life!

What is Swedish death cleaning you might ask? Döstädning (dö means death, städning cleaning), or the art of death cleaning, is the Swedish practice by which the elderly and their families set their affairs in order. It involves organizing and decluttering your home to reduce the burden on loved ones of sifting through dozens (if not hundreds!) of objects to decide what is significant and what should be kept.  

The term was popularized in 2018 with the publication of Margareta Magnusson’s book, The Gentle Art of Swedish Death Cleaning. Magnusson states, “Whether it's sorting the family heirlooms from the junk, downsizing to a smaller place, or setting up a system to help you stop misplacing your keys, death cleaning gives us the chance to make the later years of our lives as comfortable and stress-free as possible.”  

Contrary to the name, you don’t have to be on death’s doorstep to participate. Whatever your age, the concept of Swedish death cleaning can be used to help you declutter your life and take stock of what's important.  

I’ve had the privilege to participate in the Swedish death cleaning process with multiple Artifcts community members over the past several months, all healthy, happy, and overwhelmed by ‘stuff.’ As we started going through all that stuff, a couple of themes emerged.  

First, often the most valuable items are not the ones that have any real monetary value. Rather, the items have what one Arti Community member called “heart value.” It is very hard to tell which items fall into this category just by looking at them. Heart value may be found in a favorite piece of costume jewelry, a child’s handprint, or an old photograph of distant relatives or nearly forgotten adventures. It may not seem to have any value to you, an outsider, but it has tremendous value to the owner. Sound familiar? 

Second, our community members were often under the impression that, “No one is going to want my stuff once I’m gone.” Not true. Or at least recent headlines may overstate this sentiment. In working with these families, I saw relatives come out of the woodwork to claim an item once they knew its story, history, sometimes even provenance.  

I had one Arti Community member reach out to me after she shared an Artifct of a bowl she had bought in Brazil with her son. She had resigned herself to the fact that the bowl would end up in a donation box once she was gone. “Not anymore!” she was happy to report—her son now wants the bowl as a memory of his mother and a memento from his time growing up in Rio. That’s one less object for her to worry about, and one rediscovered piece of family history for her son.  

Artifcts simplifies the Swedish death cleaning process by creating a safe and secure way to pass down stories (aka “heart value”) and not just things. Artifcts gives a voice to the objects of our lives that otherwise would remain silent, collecting dust or buried in a drawer or box. It’s no coincidence that attaching a story to an object, and maybe even adding an audio or video file too, increases the chances that the item will stay in the family. (And if it doesn’t, at least the memory and story can live on in family lore, even if the object is eventually rehomed.) 

Ready to give it a go? Pick a favorite object that you may want to pass on to a loved one or friend either now or in the future. Create the Artifct, including any key details that make it special to you, and then share the Artifct with the intended recipient. (Here's one that I made for my daughter.) Connect or reconnect over the story, history, and memories, and recognize it is okay to let go, especially if the Artifct has found a new home.  

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© 2022 Artifcts, Inc. All Rights Reserved.

I’ve had the pleasure of knowing Lori Roux, founder of Whole Story Productions (WSP), for many years. In fact, Lori was one of our earliest sounding boards as we contemplated building a community around all things “stuff” and “stories.”

Aside from being a die-hard skier and former New Englander, Lori was an Emmy-award winning team member of ESPN’s X Games and the creative genius behind WSP. Lori and the WSP team help families bring to light the stories, memories, and histories that make them who they are today through beautifully directed family videographies. 

Ellen and I saw an immediate fit between Artifcts and WSP—we couldn’t help but think about all that family “stuff” as we listened to Lori talk about the families she has worked with and the stories she has helped them tell over the years.

Sure enough, families, “stuff,” and stories go hand in hand. Whether it is a collection of old photos from the turn of the century or Grandma’s china or an assortment of antique silver. Those objects all represent lives lived, adventures had, and the very essence of what it is to be us, to be alive.

I sat down with Lori for a virtual conversation last month and wanted to share with you some of our key takeaways.

Heather Nickerson: Tell us a bit about your typical client. 

Lori Roux: Usually I’m working with a family, but once in a while there may be more of a corporate lean, where the story is more business oriented. Many clients have had successful family businesses and are telling the story of how it started, where, and when. Then we progress through family evolution, historical aspects, philanthropy, and legacy.

I also had a project for a museum exhibition – that creates challenges around length, how long can you keep people’s attention while standing at a kiosk of some sort.

Nickerson: How do clients typically find you?

Roux: Clients usually find me by word of mouth, so somebody knows somebody who knows somebody who I’ve worked with. I’ve also met clients through their other service providers – attorneys, accountants, financial advisors. I am listed as a service provider with large and small financial institutions.

Nickerson: You’ve said that people often tell you that they are not interesting enough to do a video. How do you convince people that they are?

Roux: Almost to a tee people will say, “Oh, there’s not much to tell.” Or, “We’re not really that interesting.” But I try to explain that to their audience, their family and friends, it’s incredibly interesting. It’s a story for the rising generations. A story of who they are, their successes and failures, and what their message is for those that they may never meet.

As one client said to their hesitant father/patriarch, “It’s not about you Dad. It’s about us. It’s FOR us.”

Nickerson: Can you share a story or two that stands out from the families you’ve worked with?

Roux: There are a number of stories, so I’ll pick one of my favorites.

I had a family that I worked with in Australia with eight adult children. The family tells a story debating whether they were “free settlers or convicts” when their ancestors came from the Isle of Skye. There were multiple versions of the story depending on who in the family you asked. I don’t usually do the research, but I was searching for an image of a ship from the 1800s to include to help the visuals of the story. I happened to come upon the original manifest of the ship’s passengers. It listed a number of the family names with a $ fee next to it, which means they paid for passage! Not sure it put to rest the argument, however, as they genuinely like the mystery and family lore!

Nickerson: Getting people to talk about their most intimate family details has to be challenging. How do you get people to trust you? 

Roux: You know, that’s something that I work really hard at. It all starts at that first meeting – trying to talk about the project while also expressing your own humanity and sharing a story of your own that might apply. Even offering a comparison – like, my own family immigrated from Eastern Europe and though they thought they really didn’t know much about their history, it turned out, the more questions they asked each other, the more they discovered they knew collectively!

I also talk about their privacy, and how they will end up including other family members, and how we keep their final product secure. 

It’s all about them… and I try and express that it’s not a “gotcha moment” when we do an interview. It’s all preplanned and preapproved so the final film is what they envisioned.

Nickerson: Explain how you incorporate other keepsakes in a video (e.g., photos, letters, music). 

Roux: Some of the most important parts of a project are the photos, videos, letters, and other family records. You know the saying, “A picture is worth a thousand words.” Well, that’s so true! We can tell so much of someone’s story with a few photographs and some music, without even a word being said. We try and include whatever is meaningful and significant to each family – whether it’s a business contract or a love letter.

Nickerson: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Roux: With all the photos and keepsakes that people share, that we include, Artifcts is a great place for them to find a home. When the project is complete, all the photos can be archived on Artifcts so family members can then go and peruse them at their leisure. When it’s in the film, you might only see something for five seconds. All the people in the photo might be recognizable, but in the film, the images fly by so quickly. Having organized, archived access for everyone who the family wants to share with will be invaluable. It’s like a secure online photo album shared with the entire family, accessible any time, only the family can then add documents, stories, and all the details that you typically don’t get with a photo album.

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in creating a family video biography? You can reach out to Lori at Whole Story Productions  to start the conversation. 

© 2022 Artifcts, Inc. All Rights Reserved.

From the moment her pudgy two-year-old hands could swipe her older brother’s Sesame Street books and she discovered Cookie Monster’s Famous Cookie Dough recipe, Karla was “helping” in the kitchen. Afterall, as Cookie Monster told us, “Home is where heart is. Heart where cookie is. Math clear: Home is cookie.” And her family embraced that logic with delicious Sunday tradition of cake and ice cream dinners. Today Karla’s stunning confections skew to cookies (Cookie Monster dough included – check out her Artifct below!) less because she’s a cookie monster and more for the joy of the process and because “Home is cookie.” Karla loves sharing her creations with friends, including contactless cookie deliveries during COVID to unsuspecting friends’ homes. 

Click the image to view the complete Artifct

Despite her wow’ing cookie skills, Karla is not some TikTok how-to baking guru or Instagram influencer. Instead, you could ask her, “Why is this petunia white instead of purple?” Karla started her professional career as a computational biologist, using computer modeling to understand things like gene mutations that change a flower’s color and yield new delightful varieties in flower shops. But that same discovery in that plant can reach well-beyond the plant world to aid, for example, our understanding of RNA-interface and cancer.  

Karla never dreamed at age 10 or even 20 of becoming a lab scientist. She was always going to be a doctor. But then one night during her junior year of undergrad a math theorem nearly stumped her. Karla knew what the theorem was telling her - math was her truest passion. She took her biology and math smarts and steered them into a master’s degree in applied biosciences where she was a bit of a unicorn. She was a human bridge between hardcore biologists in the wet labs who spoke in As, Gs, Cs, and Ts and the computer scientists locked in the languages of 1s and 0s. 

Click the image to view the complete Artifct

Karla is a bridge in another world as well – cycling. During her years-long metamorphosis from hobbyist tandem-bike rider to national-level competitive road cyclist she identified twin truths she’s intent on harmonizing: Cycling is about community, but certain stigmas keep people from cycling. Community on a bike means, “Riders show up, conversations are had or not. You are free to work out your stress and frustration on your bike, with company.” You challenge and push each other in races but meet up irrespective of team affiliation for a sociable drink or dinner later. And maybe the allure of cycling cuts another way to create a barrier. Cycling is after all one of few sports in the world in which you find world-class riders, at the pinnacle of the sport, coming out to race with the average Joe, as they say. Your hard work and dedication put you on the same starting line in cycling.  

Today, Karla works with existing community cycling organizations, like Austin’s beloved Driveway and its Thursday night races and mentoring program. In 2021, she also spearheaded The LeadOut Foundation, which is committed to breaking down barriers to help expand the community of cyclists and supporting new and emerging racers. The Foundation Team knows that it starts small, with a friendly, knowledgeable face in the group, and grows from there, with resources, human and financial, at the community level. With efforts of The LeadOut Foundation and similar organizations worldwide, maybe we will all have the chance to learn that, sure, road cyclists may be a bit type A when it comes to their sport—specialized kits, fancy water bottles, components crafted to spec—but they sure do also have a lot of fun! Why not give it a try? 

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To learn more about The LeadOut Foundation and its work in the Austin community and beyond, visit: www.theleadoutfoundation.org/mission.  

© 2022 Artifcts, Inc. All Rights Reserved.

We have a confession. Artifcts is our new love language.

We hope it will be yours, too. We know from experience what a delightful surprise it is to be greeted with a new Artifct in your inbox!

Yes, an Artifct usually takes 60 seconds or less to create, but it's made with love, from the photos and videos you choose to the details you include. For Artifcts' co-founders most of the Artifcts they have created are for their children, sharing bits of themselves as well as remembering for their children things that will slip from their memories or already have faded away a la Inside Out's lovable character Bing Bong.

An Artifct is an interactive gift you can share from any distance. It becomes a topic of conversation, a happy memory shared, a new story discovered. For some, it's even passing a piece of history from one person to another and will grow over time with new details added.

This Valentine's Day as you pause for a moment to absorb all the positive in life, surprise someone—friend, sister, neighbor, professor, parent, son—with an Artifct!

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© 2022 Artifcts, Inc. All Rights Reserved.