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International Brand Strategist Gina Buchalter Joins Artifcts Advisory Board

As Washington D.C. headquartered Artifcts celebrates its 3rd birthday, it also welcomes Gina Buchalter to its strategic advisory board. Gina's storied career reaches across popular consumer brands, such as Aura Frames and Fitbit, as well as the world renowned Paramount Pictures.

Gina's deep experience delivering consumer products through new channels and partners will help Artifcts to expand its own footprint within core consumer segments.

"Gina's creativity and ability to connect dots that no one else even sees is captivating and carries with it the revenue basis to help startups and 'grownups' alike to flourish. It's going to be a great year 4 with Gina rounding out our advisory board," enthused Artifcts co-founder Ellen Goodwin.

"I am honored to join Ellen and Heather and the rest of the Artifcts team. It's such important work to help people chronicle their things and memories into one great cohesive story. I'm excited to be part of that journey."

The Artifcts Strategic Advisory Board also includes:

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© 2024 Artifcts, Inc. All Rights Reserved.

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Artifcts Secures First Patent

[Washington, D.C.] – Artifcts, redefining the 'stuff' space with its powerful consumer platform, announced today that in November it secured a US patent for its novel approach to organizing, generating, and sharing multi-media data about the objects we all collect and accumulate in life. The patent demonstrates Artifcts' commitment to creating a positive experience for people of all ages to capture the financial and sentimental value of their belongings.

Co-founder and CEO Heather Nickerson reflected on how the patent reinforces the very foundation of the company: "You need read only as far as the patent's abstract to understand our laser focus on transforming our relationships with stuff and appreciating the value it has (or does not) in our lives. What is an Artifct? 'A unique, multi-dimensional, transferable digital representation of an idea, memory, or history tied to [an] object.'"

"And of course, we overachieved," chimed in Co-founder and CSO Ellen Goodwin. "Our patent landed in the top 1% of patents by claim count. It wasn't a goal, but it's an interesting fact. Our platform is deceptively simple for being so powerful."

The U.S. Patent 11,816,189 comes on the heels of the company winning multiple awards in 2023, including in inter-personal connection, genealogy, and brain health, and just two months ahead of Artifcts' first appearance at the goliath Consumer Electronics Show (CES) in Vegas from 9-12 January 2024.

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© 2023 Artifcts, Inc. All Rights Reserved.

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International Product Expert Ora Solomon Joins Artifcts Advisory Board

Artifcts has expanded its strategic advisory board to welcome Ora Solomon, Vice President of International Product with 1stDibs. Ora's years of experience managing product in spaces directly adjacent to the 'stuff' focus on Artifcts is the perfect addition to round out the vast expertise of the current Board.

It's the unique and powerful combined team and mission that brought Ora to Artifcts. "As a fan of storytelling and a compulsive declutterer, I found Heather's and Ellen's vision and mission for Artifcts incredibly inspiring. I am honored to join the Advisory Board and help shape the company's future!" 

As Artifcts gains momentum in the direct to consumer market and prepares to launch several new partnerships this year, Ora will provide invaluable guidance in concert with the other Artifcts advisory board members. 

"Ora's been innovating for years in the spaces of storytelling and stuff both through her work with Shutterstock and now 1stDibs. Artifcts is young, innovative, and agile, and her experience will help us sharpen our strategic product roadmap and streamline tactical product decisions," said Ellen Goodwin, Co-founder and Chief Solutions Officer at Artifcts.

The Artifcts Strategic Advisory Board also includes:

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© 2023 Artifcts, Inc. All Rights Reserved.

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Celebrating 1 Year of Artifcts!

Dear Reader,

We’re celebrating Artifct’s first birthday tomorrow! 

We often joked at the beginning that building a company was a lot like raising a child—it takes a village, with all kinds of people, supporters, and even village elders to guide us along the way. The first year proved this out—we built a highly functional, fun, and powerful platform with the help of our diverse and talented village. It was everything and nothing that we expected.  

Our first year...was everything and nothing that we expected

Launching during a pandemic comes with inherent uncertainties. We had hoped for many more opportunities to interact in-person with our Artifcts community—from Arti Live events to pop ups around the country—that we could not in good conscience pursue. At the same time, we were able to build our company to thrive from a virtual-only standpoint that is not only pandemic proof but recession proof. We focused on local roots and communities to bring them what they needed most—human connection. No risky events or travel required.  

Of the many highs was our participation in the AARP Innovation Labs accelerator program and the partnerships that came out of our local communities and networks. We have a thriving partnership network to ensure all of life's moments and ‘stuff’ are addressed from digitization and preservation to videographies and genealogy research and storytelling. Through our partnership with Unwrapit, we’re even enabling companies to gift sustainably and meaningfully. We also recently announced our “What’s it worth?” feature supported by Heritage Auctions to help our members preserve and share the value behind their stuff. (Have you tried it yet?)  

Our strategic advisory board has been game changing as well, helping as we grow and expand our reach to new markets. We have vast expertise behind us to keep us on the frontline of technology, online community, estate and financial management, and stuff! If you missed our announcement introducing our newest advisory board member Matt Paxton, you can view it here. 

And of course, Artifcts itself is the ultimate representation of how far we’ve come in only one year. We’ve delivered key new features such as audio and video, file sharing from alternative storage sites, building networks, and so much more. All these features are custom designed in our patent-pending platform where privacy and security come first.  

We continue to enable our community to make the choices that are right for them, just as we are redefining Artifcts to be what is valuable to you. We’re calling it Human Media 1.0 and we invite you to join us as we joyfully kick off year two of Artifcts. 

Happy Artifcting,

Heather

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© 2022 Artifcts, Inc. All Rights Reserved.

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‘Stuff’ Specialist and TV Personality Matt Paxton Joins Artifcts Advisory Board

Artifcts welcomes Matt Paxton to its strategic advisory board. Established in March, the board provides diverse expertise and decades of experience across technology, estate planning, community building, marketing, strategic growth, and now ‘stuff.’ Matt Paxton started his career with his own downsizing and moving business before gaining national celebrity through appearances on the TV show Hoarders and more recently paving a new path with the PBS series Legacy List with Matt Paxton.

“Matt approaches stuff by looking at the humanity, the history, behind the objects and people’s attachments to them. He doesn’t demand a painful dive into a one-size fits all minimalism. We’re kindred spirits here at Artifcts,” said Artifcts co-founder Heather Nickerson. “Matt’s empathy and energy are great match for the passion behind Artifcts. Everyone needs a history and Matt respects that. He sees first-hand daily the need for Artifcts,” chimed in Artifcts co-founder Ellen Goodwin.

Look for the co-founders of Artifcts and Matt to be out and about through special virtual engagements and live appearances this fall. The trio will continue to Artifct-by-example and release tips to help you join in to redefine artifacts one recipe, heirloom, and travel trinket at a time. Heather reminds everyone, “Remember, when in doubt, just pause, look around, and snap a picture of the first object you see with a story or memory to capture. Artifcting is for all of us.”

The full Artifcts strategic advisory board includes:

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© 2022 Artifcts, Inc. All Rights Reserved.

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Artifcts Welcomes Ex-Bumble Executive to Advisory Board

The Artifcts Team proudly welcomes Georgia Mavrookas to its strategic advisory board. Established in March 2022, the Board contributes incredible depth, hands-on experience, and leadership as Artifcts reaches towards and beyond its first anniversary in late August.

Georgia's experience across regulated industry, HR and strategic alignment, and development and growth of digital communities will shore up the growth strategies of Artifcts. Georgia knows community building, communities that are safe and inspiring and that transcend companies and the services they offer. She most recently served as Global Head of Talent Development at Bumble and previously led Bumble's community marketing and ambassadors program.

"We are delighted—maybe that's an understatement ... thrilled, even!—Georgia has joined to contribute to this next phase of Artifcts as we continue building a unique, fun, and open space for personal and world history to meet through the objects of our lives," said Artifcts Co-founder and CSO Ellen Goodwin. "Our board is a beautiful balance of outstanding professionals with big hearts, deep expertise, and a love for Artifcts' mission." 

The Artifcts Strategic Advisory Board now includes:

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© 2022 Artifcts, Inc. All Rights Reserved.

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