Clutter Cleaner, the nationwide estate cleanout and downsizing company founded by TV star and legacy expert Matt Paxton, has formed a strategic partnership with Artifcts®, a patented technology platform designed to help individuals preserve the meaning and stories behind their belongings. Together, the two companies are redefining what it means to declutter and downsize—by making it easier, more meaningful, and with less guilt, too.

With Artifcts, Clutter Cleaner clients can now digitally preserve the memories, stories, and significance of the items they’re ready to part with. The platform allows users to document the "why" behind their possessions, turning physical clutter into digital keepsakes that can be shared with family and future generations.

“We’re excited for our clients to use Artifcts to celebrate the memories of the past and move forward with the future,” said Matt Paxton, CEO and Founder of Clutter Cleaner. “Artifcts truly helps our clients downsize and move while not forgetting their most cherished memories and stories.”

This partnership enhances Clutter Cleaner’s mission to make decluttering, downsizing, and estate cleanouts less overwhelming and more empowering. By incorporating Artifcts into its nationwide service offerings, Clutter Cleaner provides an emotional bridge for clients navigating life transitions—whether downsizing a home, moving into senior living, or simply decluttering for peace of mind.

“Decluttering doesn't have to mean saying goodbye to your past,” said Artifcts CEO, Heather Nickerson. “We’re thrilled to work with Clutter Cleaner to give people a way to preserve and share the stories that matter most and document the value and provenance of the items they intend to keep.”

The Clutter Cleaner – Artifcts collaboration begins rolling out nationwide this summer, with all Clutter Cleaner teams trained to integrate Artifcts seamlessly into their estate cleanout and downsizing services.

For more information, visit www.cluttercleaner.com and www.artifcts.com.

###

© 2025 Artifcts, Inc. All Rights Reserved.

TheGerontechnologist™ is an online media platform that covers the global age tech ecosystem and offers online courses and education. It was created by Keren Etkin, gerontologist, entrepreneur and author of The AgeTech Revolution.

Etkin's background and ongoing research, entrepreneurship, and advising of startups in the AgeTech space means she has a unqiue vantage point from which to view the shifting landscape of AgeTech and the sister concept of LongeviTech. TheGerontechnologist™ map focuses on:

• • • Startups that develop technology to tackle the challenges of aging and serve older adults and/ or family caregivers and/or elder care organizations
    • Startups that are venture-capital backed or have a commercially available product

This year Artifcts was featured in the TheGerontechnologist™ AgeTech Market Map within the category of Legacy.

"When the latest TheGerontechnologist™ map came out and everyone dug into the trends, it was painful to realize on the one hand the amazing innovation emerging and on the other how damning current market conditions are for the survival of AgeTech companies. Some call it the 'Great Extinction,'" said Artifcts co-founder and CEO Heather Nickerson. "We've persevered and made amazing in-roads in 2023 to provide key services and benefits to Artifcts members across legacy, planning, insurance, and even brain health. We're grateful to be featured."

Download your own copy of the map and explore the companies featured. We all need support, whether as caregivers or direct beneficiaries of the featured products and services. You might discover the solution meant for you and your lifestyle, life milestone, and life changes!

###

© 2024 Artifcts, Inc. All Rights Reserved.

"Always always answer the mail." When a subtle, easy to miss email titled, "Media Inquiry," popped up in the media inbox at Artifcts back in May, it nearly got skipped over. Junk email is pervasive and startup life is uniquely chaotic. But what was clear from a glance were the credentials of the journalist behind the email, veteran reporter Faiza Elmasry, and that of course of Voice of America (VOA), providing news and information in more than 40 languages to an estimated weekly audience of more than 326 million people.

As it turns out, after months of research into approaches to preserving family legacy, stories, and memories, Elmasry found that Artifcts emerged as a unique and powerful solution accessible to people worldwide to capture their histories and heritage. She wanted to learn more about the founding philosophy of the company, the founders themselves, and the means by which Artifcts helped its community members to unite the stories with the 'stuff.'

We're pleased to share with you today the Connects series video produced by VOA to celebrate the lives and legacies now so easily captured through Artifcts. Enjoy it now on VOA News.

We are grateful to Faiza Elmasry, and her colleague June Soh, Camera, Producer, and Editor, for this opportunity to bring the story of Artifcts to the VOA audience.

###

© 2023 Artifcts, Inc. All Rights Reserved.

Today Carson Wealth released its latest Wisdom and Wealth podcast epsiode, featuring a discussion with Artifcts' co-founder Ellen Goodwin. The topic? Your family's estate, all the tangible and intangible memories, collections, and more, and how Artifcts enables all people to craft their legacies, keep an organized inventory of their belongings, and pass down stories, not just 'stuff.'

If you have ever struggled to "get it all done," keep the memories, organize the home, complete legal and financial plans, this is the episode for you; Artifcts is the solution for you. Click the image below to access the podcast. Enjoy!

We encourage you to add Wisdom and Wealth into your podcast listenting rotation. In preparing for the podcast, Ellen took pages of notes and tips from past podcasts to put to use in her own family's day-to-day and long-term planning!

###

© 2023 Artifcts, Inc. All Rights Reserved.

Artifcts welcomes Matt Paxton to its strategic advisory board. Established in March, the board provides diverse expertise and decades of experience across technology, estate planning, community building, marketing, strategic growth, and now ‘stuff.’ Matt Paxton started his career with his own downsizing and moving business before gaining national celebrity through appearances on the TV show Hoarders and more recently paving a new path with the PBS series Legacy List with Matt Paxton.

“Matt approaches stuff by looking at the humanity, the history, behind the objects and people’s attachments to them. He doesn’t demand a painful dive into a one-size fits all minimalism. We’re kindred spirits here at Artifcts,” said Artifcts co-founder Heather Nickerson. “Matt’s empathy and energy are great match for the passion behind Artifcts. Everyone needs a history and Matt respects that. He sees first-hand daily the need for Artifcts,” chimed in Artifcts co-founder Ellen Goodwin.

Look for the co-founders of Artifcts and Matt to be out and about through special virtual engagements and live appearances this fall. The trio will continue to Artifct-by-example and release tips to help you join in to redefine artifacts one recipe, heirloom, and travel trinket at a time. Heather reminds everyone, “Remember, when in doubt, just pause, look around, and snap a picture of the first object you see with a story or memory to capture. Artifcting is for all of us.”

The full Artifcts strategic advisory board includes:

• Matt Paxton, Downsizing, Cleaning, and Organizing
• Georgia Mavrookas, HR & Marketing, Ex-Bumble
• Richard E. Miller (Dutch), Wealth Advisor and Relationship Manager, Glenmede
• Aravinda Gollapudi, Technology Executive, Sage

###

© 2022 Artifcts, Inc. All Rights Reserved.

Artifcts, Inc. is pleased to announce its corporate partnership with NEDA (National End-of-Life Doula Alliance). NEDA’s mission is to inspire positive, creative change in American death practices by creating high standards, ethical and practical guidelines, and rich networking opportunities for all End-of-Life Doulas, resulting in meaningful experiences for the dying, their caregivers, and the agencies involved.  

Artifcts’ mission to help people capture, preserve, and share the meaning (and stories) behind the objects of their lives aligns with NEDA’s desire to create a meaningful experience for the dying and their families. Through Artifcts, families can connect and reminisce over their happy memories, histories, and legacies. Families can also utilize the Artifcts platform to export a copy of their most cherished Artifcts to their estate plan or will, enabling the owner to pass down stories in addition to "things." 

Artifcts looks forward to working with NEDA to help inspire positive, creative change towards end of life customs and practices.

###

© 2021 Artifcts, Inc. All Rights Reserved.