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Why We Support Hilarity for Charity: Bringing Light to Alzheimer's

November 02, 2024

Hilarity for Charity (HFC), how we adore you! We first met the HFC team at the 2022 spring American Society on Aging Conference. At the time, Artifcts was in the process of competing for funding to study the potential of the Artifcts platform to be used as a screening tool for mild cognitive impairment and dementia. Spoiler: We won! The more we at Artifcts learned about HFC's focus on care for families impacted by Alzheimer’s disease, inspiring the next generation of Alzheimer’s advocates, and advancing brain health research and education, we knew this was an organization we had to find some way, any way, to support.

Today we're honored to lead periodic, free, virtual HFC Caregiver Lounges for two of the groups that HFC supports: caregivers to those with dementia and youth ages 15-25. In all cases, we're seeking to bring people together through a new tool, Artifcting, and the ease, joy, and meaning made possible with each Artifct created.

"I know firsthand the joy that's possible when you simply ask a loved one, "What is this {thing}?" and then give them the space to tell their stories and reminisce about days past," said Ellen Goodwin, co-founder of Artifcts. "It's also remarkable how you can break through those uncomfortable silences and awkward moments between grandparents and grandchildren who are unaccustomed to spending time with each other and can lean into Artifcting as a win-win, meaning time together and capturing stories for always."

     HFC Caregiver Lounge, Oct. 2023

 
 
 
 
Check out wearehfc.org or follow @WeAreHFC on Instagram for the Caregiver Lounge schedule and event details. Images above show what to look for!

Last fall, HFC also invited Artifcts to a private fundraiser event in Austin, Texas, where the guests delighted in what Artifcts has built and is now doing within the brain health community. One guest remarked, "Imagine if all for-profit companies built with the vision AND the heart of Artifcts? It would be a different world, a better world." 

       Mother and daughter dressed up at HFC event

 
 
📸 Credit: Images 1-2, @baileytoksozphotography @magenbuse; Image 3: Artifcts co-founder Ellen Goodwin and her daughter dressed up and shining at the event @Egoody

Yes, Artifcts may be a young startup, but we have a vision that means transforming all of our relationships with 'stuff' and each other, one Artifct at a time. It's about meaningful connection meeting the practical realities of life: We collect a lot of stuff, and we need to know what it is, why it matters, and what we'll do it with it next. 

We appreciate the humor and truth behind this quote from Lauren Miller Rogen, "Everyone with a brain is at risk for dementia." Begin Artifcting today. Begin learning more about brain health today. Follow along with Artifcts (IG: TheArtiLife) and HFC (@WeAreHFC) for tips and events from Artifcts and HFC!

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© 2024 Artifcts, Inc. All Rights Reserved. 

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Artifcts Continues to Shine in Genealogy Technology Space

Artifcts' continues to win the hearts and key strokes of those with a passion for family lore, history, and genealogy, earning recognition for a third consecutive years in Family Tree Magazine's 101 Best Genealogy Websites of 2025.

Family Tree Magazine's 101 Best Genealogy Websites are organized into roughly a dozen categories, including Best "Big" Genealogy Websites, Best Family Tree & Sharing Websites, and Best Genealogy Tech Tools (including Artifcts!). And this year 14 sites newly made the list. The team at Artifcts extends a warm congratulations to all awardees!

Why does Artifcts, with no family history research database or family tree builder, support family history discovery and preservation aims? It's by design, and with tremendous feedback from genealogists, too.

Artifcts offers the ease of social media, but with privacy and control over your data at its foundation. It also prides itself on avoiding the creation of a story burden. The mere fact that someone chooses to Artifct a particular item speaks volumes. And through Artifcts, you will transform objects into memories, relieving loved ones of the guilt and burden that would otherwise come someday when they inherit it all and must decide what to do with it next. 

During a recent series of focus groups facilitated by the AgeTech Collaborative from AARP, and led by the founders of Artifcts, the "no story burden" approach was validated yet again. Participants lamented being given books to fill in the blanks, a new project they didn't ask for. They also expressed frustration with automated questions. They want to handle their stories, their way, in their own time.

"Artifcts is unlocking the secret sauce to capturing stories and memories. We don't ask for the story first. We simply ask, 'What is this? What does it matter to you? And what do you want to do with it next?' and the stories unlock themselves, one after another," shared Artifcts Co-founder Ellen Goodwin.

"Exactly!" said Artifcts Co-founder Heather Nickerson. "We have to help people with all - that - stuff and also meet them where they're at. If you only have time for a bite-sized story, great, you can do that. And even better? With our ever-shrinking attention spans, your odds that friends and family will read or listen to that Artifcted story are vastly improved."

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Artifcts is a patented and award-winning web- and mobile-based platform. From saving memories as you declutter to preserving the value of your things, Artifcts offers people of all ages and walks of life a digital way to organize & capture the meaning behind the objects of their lives. What will you Artifct first? Start free --> 

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© 2025 Artifcts, Inc. All Rights Reserved.

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NAPO-WDC Names Artifcts as 2025 Business Partner of the Year

Artifcts® is proud to announce that its co-founder Heather Nickerson has been named 2025 NAPO Washington DC Metro Chapter (NAPO-WDC) Business Partner of the Year for the second consecutive year. The nominating committee noted, "Heather successfully corrals our many BPs into a very high functioning, cohesive group that benefits our chapter. Her calm demeanor, intelligence, and focus on helping others really stands out." The committee also noted that, "Artifcts provides articles and free programming that add value to our chapter."

“I am humbled and excited that our local NAPO chapter recognizes the value we bring to the organizing industry,” Heather stated. “We know Artifcts and organizing go hand in hand, and we love working with our NAPO-WDC professional members to help them grow and scale their businesses. We've seen first hand how Artifcts can help clients stay organized, and part with the 'tough stuff' that may be taking up their much-needed space.”

From decluttering to organizing to making sense of life’s ‘stuff,’ Artifcts is designed to pair beautifully with the organizing industry, from solopreneurs to nationwide franchises. Artifcts Advisory Board Member and founder of Clutter Cleaner Matt Paxton added in response to the news, “I tell clients all the time that Artifcts is THE perfect tool to help them keep the memories and let go of the ‘stuff.’”

Start Artifcting today. Create your free membership here ->

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© 2025 Artifcts, Inc. All Rights Reserved.

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Lem Lloyd Joins Artifcts as Advisor for Growth & Partnerships

As Washington D.C. headquartered Artifcts continues to grow and scale, it proudly welcomes Lem Lloyd as an Advisor for Growth & Partnerships. Lem brings 30 years experience in building Internet businesses and running sales teams at both public companies and new start-ups.

At Yahoo, Lem served as VP/GM of Yahoo's Small Business, as well as VP of Corporate Partnerships, where he managed more than $300M in reseller and channel partnerships. At Knight Ridder, Lem was involved in creating the early marketplace businesses including, Cars.com, Apartments.com, and Careerbuilder. He also ran the acquisition channel at the home services marketplace company, Angie's List, where he managed more than 300 sales and operations staff. Today, Lem is the CEO of LongevityWorkers, a new jobs / hiring marketplace committed to helping older workers re-enter the labor force.  

"Lem's experience and expertise in growing and scaling numerous tech companies and negotiating complex partnership deals will be a game changer for us as we continue to grow and scale Artifcts," said Heather Nickerson, Artifcts co-founder."

"I'm so excited and honored to be working with the team at Artifcts," said Lem Lloyd. "Artifcts has succeeded in doing a rare thing - creating an elegant service that allows multiple generations to come together and celebrate the people and the things that helped shape and define their family traditions."
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© 2025 Artifcts, Inc. All Rights Reserved.
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