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Introducing Artifcts to Your Most Senior Clients

August 20, 2025

Spoiler: As long as you are over 16 years of age, the minimum age for an Artifcts member, and you have no severe cognitive health issues, age doesn’t matter when it comes to Artifcts. Only the WHY your client is Artifcting and will derive value from Artifcts may differ from a 16-year-old.

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Professionals often ask us for advice on how best to introduce Artifcts to their most senior clients. Many professionals worry the effort-reward balance will be off for them and for their clients and the professionals lament the loss, “All those stories. All that ‘stuff!’”

No doubt, if you are a digitally native ‘kid’ today, you have the advantage over, well, nearly all of the rest of us! But we’ve found that 9 times out of 10 a person’s immediate resistance to new technology is not about the technology or about their numerical age. It’s about one of four things, and we’re telling you right now, even a 35-year-old would sympathize:

      1. Time to learn new tech and Artifct
      2. Interest in learning new tech 
      3. Self-identifying as someone “too old” for or “bad at” tech 
      4. Security concerns and skepticism of all things digital and/or cloud

How We Introduce Artifcts to Our Most Senior Members

We put ourselves in the experience.

Our co-founders have quite literally said nearly these exact words: 

“It takes a lot to convince me to download one more app or try out new technology. It’s exhausting! I can tell you, Artifcts feels different. It’s designed to feel familiar to other applications you may use so it’s faster to learn. And Artifcts always builds in tips to help right where you need them.” 

“After creating one or two Artifcts, you’ll see how easy it is. You can’t mess it up. There’s no right or wrong way to Artifct. Plus, unlike many tech companies these days, Artifcts offers a downloadable help guide showing you the steps and what all the icons and buttons mean. There are frequently asked questions, too. I can print out all of this for you to have next to you as you create Artifcts. Why don’t more companies do that?!” 

We help them discover their ‘why.’

Here are just two examples of “whys” in our conversations with Arti Community members: 

“Artifcts is fun & relaxes me, makes me feel good. And it helps me to connect more meaningfully with friends and family. When my dad sends me an Artifct, I almost always text him to chat about it. Sometimes I call, too, if it’s really funny or sweet.”  

“Plus, Artifcts helps me get stuff done. I can do so much with every Artifct I make. Because you want to {declutter/organize/work on your will/capture more stories for your family…}, let’s create a couple Artifcts so you can see how it will help you.” 

We help them discover their ‘why.’

We position Artifcts within their daily tech experience.

We recommend you explore these four questions with them, questions we suspect may already be a part of your workflow and services:

      • How do you usually communicate with family, friends, and neighbors? Do you prefer text messages, email, phone calls, virtual visits? 
      • What technology devices do you use daily, maybe a smartphone, iPad or similar, or a laptop or desktop computer? 
      • What do you use that device for (social media, shopping, community events, paying bills…)? And are you using a web browser like Safari or Chrome, or did you download an app for those activities?  
      • What are your hobbies, e.g. travel, art, quilting, genealogy, photography, birding?

Now put all of that together

Here are two real-life examples of how we introduced Artifcts into the daily lives of now ardent fans of Artifcts. Names & some details changed for privacy.

Meet Edward

      • Age: 75 
      • Occupation: Retired. Career as a travel writer. 
      • Hobbies: Woodworking, volunteering 
      • Tech usage: iPad and iPhone, “But only for my newspaper, photos, phone calls, and some YouTube videos.” 
      • Tell us one thing about you: “Proud bachelor for life and devoted uncle and great uncle.” 

Edward loves his bachelor's lifestyle.

“I have globetrotted for decades. I had to be one of the first professionals in the travel testimonials business. Back in the day, so many of the mementos I collected could only be bought if you went to those countries. International trade and shopping weren’t what they are today.”

As life went on, Edward was pulled home more often and decided to semi-retire at a young 55.

“Retired, yes, but not done living. I’ve been a Big Brother for decades, but I’m also a proud uncle and great uncle. I’ve taught my nephew woodworking using the same tools my father taught me with.”

Artifcting is Edward’s newest hobby. His goal is to capture the family history behind the pieces of the multi-generational woodwork collection his father and his grandfather created. While they sold much of it through the years—“They were big artists in their days, at least in their corner of the world.”—some pieces have never been and will never be for sale, if Edward has his way.

“I need Artifcts to tell the stories and to document the value. A lot of these pieces have financial value."

You know, my nephews don’t want to listen to what I have to say much these days. They are busy with their own lives. But someday, they’ll want to know. And I have treasures from all over the world that I want to leave to them, but what’s a treasure without its story? JUNK. Ha!”

Edward installed Artifcts on his iPad and phone ahead of our concierge Artifcts session. But he was ultimately more inclined to use the Artifcts app for the ease of showing and sharing his Artifcts with friends and family while on the go.

“I have a lot, not that I’m a hoarder, but it’s cool stuff, stuff they’ll want to know about. I’m grateful to you all [at Artifcts] for helping me get started recording the stories, adding the photos. It’s everything.”

Meet Betty 

      • Age: 97 
      • Occupation: Retired. Career spanned family grocery store, library services, and homemaker 
      • Hobbies: Swimming 
      • Tech usage: iPad, Alexa 
      • Tell us one thing about you: “I hate a mess.”

Betty is a 97-year-old widower with 3 sons and 14 grandchildren. She loves to swim, play backgammon, and visit her local botanical garden. Throughout her adult life she moved often as a military spouse. Now she says, “I’m feeling a bit tired, and I can’t move around as well anymore,” a change she attributes not to age but to her heart condition.

She has a “command station” set up in her living room with everything she needs within reach, including her iPad. On the iPad, she gets notifications from text messages sent to her phone, she follows her independent senior living community on Facebook, and she checks her two favorite local grocery stores’ apps every day for new deals and coupons. She has downsized extensively and now has a small mix of sentimental and valuable items remaining, all deeply important to her.

Enter Artifcts!

Betty's grandson purchased in-person Artifcts concierge services to help her Artifct her collections, family jewelry, photos, and other mementos over the course of a few days. As we showed Betty examples of Artifcts, we discussed that just as her email is stored privately in the cloud, so too will her Artifcts be stored privately. That was the top concern she raised with her grandson before we walked through the door.

Our concierge time was spent wisely:

1. We installed the web-version of Artifcts on her iPad (not the Artifcts app).

She already had a digital password keeper—which she unlocks with bio authentication—and we added the Artifcts password to the keeper. (See, we told you, age is not the limiting factor. Even the oldest among us use password keepers. NEVER ever encourage people to keep a physical list of passwords, never mind buy a book labeled “passwords.” Shame on any company that would sell such a product!)

2. We placed the Artifcts icon next to the grocery store icons. She knows how to find them and will now see Artifcts there, too, for a gentle reminder every day.  

We installed the web-version because we kept it bookmarked to her family’s invite-only circle (more on that below) to reduce the need for navigation. She can simply refresh her screen to see the latest, which she is used to doing with her grocery store deals and Facebook group.

3. We enabled in-browser and email notifications so that when family and friends share Artifcts with her, she’ll know.

We shared an Artifct with her so she could experience the notification and what it will look like. And we shared an Artifct we created together with her family so THEY also knew what to expect.

4. Within Artifcts, we created an Artifcts Invite-Only circle so that her family can all share Artifcts with each other.

5. Betty does not plan to create Artifcts on her own. She has a caregiver who visits every afternoon, and she wants her to create the Artifcts for all of her photos and mementos, but she’s also excited to show her caregiver the new Artifcts she receives from her family.

“She and I talk for hours. She’s going to love these stories. And my family? Well, I don’t want them to sit around wondering what to do with it all. I started trying to write it down, but it’s not the same as telling them about it. And telling them, well, I don’t know if they’d remember it all. And they don’t live nearby anyway.”

Options for Professionals to Get Clients Started with Artifcts

If you know how valuable Artifcts could be for your client and want to get your client started, you have options. We’ll list them in order from least to most involved, which also if in order from free to paid:

Option 1: Invite them to Artifcts. Anyone can create a free account on Artifcts.com and then go to the + menu in the top banner, and “Invite Friends.”

You will simply enter their name, email address, and a personal note. They will receive an email with your personalized greeting, and they can click to sign up free.  

This is a great option if you plan to then follow up. They will probably have questions and might enjoy if you also share an Artifct of yours with them, too!

Option 2. Gift them a branded gift membership. If you visit Artifcts for Professionals, and scroll down, we give you an option to gift a membership to a client and include your brand logo. You can also pick from several themed occasions.

Your logo will not be obtrusive. It will appear for the one-year duration of the gifted membership. It makes for a great on ramp for the “why” behind your gift – what is happening in their life that makes Artifcts the perfect gift? Watch our video about branded Artifcts gift memberships >

Option 3. Purchase an Artifcts for Professionals (ARTIPro) membership. As an ARTIPro, you can invite your client to Artifcts, either for free—and then create up to 5 free Artifcts together—or with a gifted and branded membership.

An ARTIPro invite is different than a regular invite (per option 1 above) because when they accept your invite, you’ll see them appear on your ARTIPro homepage as a new client. When you click on their client tile, you’ll now have the option to create an Artifct for and with them. Artifcting is a great way to expand your business and your revenue!

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© 2025 Artifcts, Inc. All Rights Reserved.

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Eco-Decluttering Made Easy: How to Clear Your Space Without Creating Waste

Today is Earth Day—a perfect moment to take a fresh look at the way we live with our stuff. In honor of Earth Day, we’re tackling eco-decluttering, a thoughtful approach to clearing your space that’s as kind to the planet as it is to your peace of mind. Because decluttering shouldn’t just make your home feel lighter—it should reduce waste, extend the life of everyday items, and help build a more sustainable future.

Decluttering used to come with a nagging question: Where does all this stuff actually go? If your answer has ever been “uh… the trash,” you’re not alone. A 2024 Talker Research report found that although 77% of respondants claim to make efforts to be as sustainable as possible, respondants average throwing away 12 items a day! That's a LOT of stuff. 

Welcome to eco-decluttering, where clearing your space and caring for the planet go hand in hand. At Artifcts, we like to think of it as a three-step process: remember, release, and rehome. Because the goal isn’t just less stuff—it’s less waste, more meaning, and a lighter environmental footprint.


🌱 Step 1: Declutter with intention (not impulse)

Before you start tossing things into bags, pause. Not forever, just long enough to decide what truly matters.

Artifcts reminds us that many of the hardest items to part with aren’t junk at all—they’re memory-filled objects: travel mementos, old books, heirlooms, or even that outfit from a milestone moment.

Instead of letting guilt or nostalgia stall your progress, try this:

  • Capture the story first (photos, audio, or a quick written memory)
  • Keep a few meaningful items
  • Let the rest move on

This approach helps you avoid the all-or-nothing trap and makes decluttering feel less like loss and more like curation.


♻️ Step 2: Sort smarter—think beyond the trash bag

A classic decluttering tip still holds up: sort items into clear categories like donate, recycle, repair, or sell. Even professional organizers recommend prepping these pathways before you begin so nothing lingers in limbo.

But eco-decluttering adds an extra layer: default to reuse whenever possible.

Ask yourself:

  • Could someone else use this as-is?
  • Can it be repurposed creatively?
  • Is there a responsible recycling option?

If the answer to all three is no, then it’s time to let it go.


🌍 Step 3: Give your items a second life (the Artifcts way)

Here’s where our Artifcts Going Green Guides really shine. Once you’ve decided to part with something, you have more options than you might think:

1. Donate with purpose
Many everyday items are in high demand:

Even hospitals, universities, and disaster relief groups often accept specific items like blankets, gowns, or toys.

2. Share locally
Your “declutter” pile might be someone else’s jackpot:

  • Offer items to neighbors or community groups
  • Use local “buy nothing” networks
  • Pass things directly to friends or family

3. Repurpose and upcycle
Before you donate, consider whether an item could live a new life:

  • Turn old china into wall art
  • Reuse glassware creatively
  • Transform sentimental fabrics into keepsakes, such as quilts or pillow coverings

Sometimes, breaking up a set or reimagining a use makes all the difference. Sarah Reeder, founder of Artifactual History, offers some creative tips for repurposing old silver sets on one of our previous Evenings with Artifcts episodes. 

4. Recycle responsibly
For items like electronics or worn-out goods, skip the trash:

  • Check municipal recycling programs
  • Use retailer take-back programs
  • Look for specialty recyclers

The key here being that your local landfill is the last resort, not the default.


💡 Bonus: The “Artifct Before You Let Go” Rule

On the fence about whether to rehome, recycle, or otherwise part with an item? Maybe it's got a great story, or evokes fond memories. One of the most powerful ideas from Artifcts’ Going Green philosophy is simple: Capture the story before the item leaves.

When you do this, you can preserve the meaning without keeping the clutter, feel more confident letting go, and create a digital legacy that’s easier to share with loved ones and friends. 

Suddenly, decluttering isn’t about getting rid of things—it’s about keeping what matters in a better way.


🌿 The Bigger Picture

The average home holds far more than it needs, and much of it eventually ends up in landfills. Eco-decluttering flips that script. It’s not just about organizing your space—it’s about participating in a more thoughtful cycle of ownership.

So the next time you pick up an object and wonder, “Should I keep this?” try a better question:

“What’s the best next life for this?”

Because when your clutter becomes someone else’s treasure—or gets a second life entirely—you’re not just tidying up. You’re doing a little good for the world, one drawer at a time.

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© 2026 Artifcts, Inc. All Rights Reserved.

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Spring Cleaning: The Clothing Edition

Spring has sprung and our closets are ready to spring forth as well. Clothing has a sneaky way of taking up space in our hearts AND in our closets, which is why this year we’re offering up some tips and tricks for spring cleaning dedicated to clothing and accessories.

Our expert tip on all things clothing? Artifct it, of course, and include a photo of you wearing it back in the day, if possible, to help you keep the memories, while you let go of the items you haven’t worn in years, if not decades.

But Artifcting is not the be all, end all. Are you ready to free up closet space? Let’s get started!

Seasonal Items

As you get ready to put your winter clothing into storage and take out your spring essentials consider what you actually wore this past winter and what you kept, thinking you WOULD wear.

In our household we make two piles—the “yes, I wore it” pile, and the “nope, never touched it pile.” We then take a hard look at that second pile to determine the reason WHY we never wore it. Was it not cold enough this winter? Does the item no longer fit? If the answer is yes to the latter, we consider who else might need or want it (nieces, nephews, etc.) or we pick our favorite charity to donate the item.

We also take a hard look at winter gear that has stood the test of time for years but may be on its way out. I broke down in tears this year over my husband’s beloved Patagonia down jacket. The memories, the adventures! However, it was hard to ignore the feathers seeping out of every seam. I found myself having to vacuum after every wear. We took it back to Patagonia hoping they’d be able to repair it as part of their Worn Wear Program, but alas, it was beyond repair. We agreed to let Patagonia recycle the jacket although not before Artifcting it!

 

Professional Clothing (aka Life Before COVID)

Remember when we used to get dressed up EVERY day and go into the office? The actual office. Not just our home office. Although memories fade, the clothing lingering in our closet(s) serves as a constant reminder of, “Oh yeah, I used to actually wear that stuff.”

This year I took a hard look at our professional clothes to determine what has a realistic chance of being worn again, and what can be relegated to the “life before COVID” bin (aka donation bin). We donate most professional clothing items to Dress for Success and sell a handful of items with TheRealReal. It’s amazing the closet space and hangers we regained this year when we were realistic about what we would wear post-COVID.

I admit there were some items I was reluctant to let go of because of the memories. My first pair of heels and my favorite ballet flats fell into this category. Both had been worn past any useful lifespan and yet, I didn’t want to let go. So, what’s a girl to do? You guessed it, I Artifcted them. And then I felt a little less guilty getting rid of them. Artifcts enabled me to keep the memories and let go of the actual ‘stuff.’

 

Kid Clothing

They grow so fast! My daughter’s closet is a ready target when it comes to spring cleaning. She’s now old enough to help with the process, and she knows once the items are donated she gets to pick out replacement items that fit. Extra motivation! And even together time since she’s now at the age when she loves to shop.

We usually donate the clothing she has outgrown to our local Goodwill store, although there are some items she’ll ask to keep and repurpose. She stunned us one year when she repurposed her old ballet tutu into a modern work of art!

T-Shirts

Yes, they deserve their own category. My dear husband has a way of coming home from every trip, conference, and work event with another t-shirt. We’ve relegated his t-shirt collection to one drawer and one under-the-bed bin. And yet. There are so many!

Although this go-around with spring cleaning most of his t-shirts were spared. Why? Because he wears them, all of them.

I, however, discovered that I had been holding on to a t-shirt in MY t-shirt bin that I hadn’t even worn. Not once. I was getting ready to Artifct it (and include photos and video of the event) when our youngest swooped in to claim it for herself. Being two sizes too big, it was declared “tres, tres chic.” Success! T-shirt re-homed. We often joke here at Artifcts that the best vintage shop in the world is probably Grandma’s closet! (Or in this case, my closet!)

 

Accessories

Since when did we own two dozen hats?

Like t-shirts, accessories tend to multiply like bunnies at least in our household. Hats, socks, and re-usable bags tend to be the worst offenders. Companies love to gift accessories as promotional materials, and most members of my household LOVE to accept those gifts. You see where this is going.

We have a bin dedicated solely to reusable bags, and another to hats. I took a hard look at both this past month and lovingly put out for free a dozen reusable bags and a half dozen hats. Much to my delight they were picked up within minutes of setting them out.

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On a roll? If you need some donation ideas outside the usual, check out the clothing section of Going Green. With Artifcts.

If instead you're ready for tips on decluttering and organizing beyond clothing, you may love our 15 Decluttering Targets for Artifcters or one of our Evenings with Artifcts episodes with Matt Paxton!

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© 2026 Artifcts, Inc. All Rights Reserved.

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Rescue Mission: That's More Than a Photo! Artifct That.

Over the years, we've come to appreciate how even seemingly random photos can provide the spark connecting us to each other, to histories, to pasts unknown, if given the opportunity. The ice hiker shown above? Where was he? What was he doing? Where was he going? What became of him after his great adventure?

I bet we all have a photo like this. One that is black and white, maybe a little tattered around the edges. Maybe you found yours in a bin of old photos tucked away in a great Aunt's attic, or maybe yours was carefully, loving framed and had sat on top of Nana's piano for decades. Decades! 

We've all heard the cliche that a photo is worth a thousand words, but we've yet to have a photo start telling us the who, what, when, where and why it was taken. The simple truth is photos can't talk. A researcher could find an explorers club to assist, trace the clothing, authenticate the age of the paper, maybe. But absent a family member or friend knowing his story, his details, he and his story could very well remain a mystery for future generations. 

Our co-founder Heather was reminded of this not too long ago when trying to rather unsuccessfully piece together the (presumed) relatives from generations past in a series of family photos. It was a frustrating and in the end rather helpless task since no living members of her family could recall the details. The closest she got to an answer was "that might have been Great Nana B's sister...or cousin...or maybe just a friend." Yep, that was helpful!

In fact, if you've read Our Story, you've seen a black and white photo of woman who in some ways is the silent third founder of Artifcts.

 

Artifcts co-founder Heather Nickerson's mother

 
 
 

The photo grabs you. Who is she? What (or who) is she looking at that is making her smile? Who took the picture? When was this picture taken and where? Truth is, her end-of-life was the inspiration for Artifcts and our efforts to remove so much of the potential burden from our loved ones who are left to parse through our belongings, photos included, after we're gone. We built Artifcts to ensure that families everywhere can pass along memories, heritage, and legacy, and not just items. Her photo is no longer a mere photograph, but a history. You can read about that very photo's history here.

When you can, you should just ASK!

Here are two more photos that capture our interest in the same way, sparking the same questions. And, we wonder: If someone sold framed photos like this through an estate sale, consignment shop, or flea market, would they captivate a curious, anonymous buyer? They could just as easily fit into the decor of a modern home as one with a farmhouse chic decor or even a cozier older style. 

 

 
 
 

Our CTO, Matt, found these framed portraits buried in a collection of old photographs his mother had kept in her house. Thankfully she had already Artifcted them and Matt was able to know not only who the photos were of (his great grandmother!), but also when they were taken. Absent his mother taking the time to Artifct the photos and the details, that part of their family history would have been easily forgotten, and quite possibly discarded or donated. 

Look around your house. Would the next generation know who is in the framed photos you have on display? Would they know WHY they are on display? Why they matter to you and your family? Chances are, probably not.

Take a moment today to capture that history before it slips away. Not sure where to start or what questions to ask? Download a copy of our free Rescue Those Photos! checklist to help you get started.

Artifct a few choice photosyour favorites, the most outrageous, or maybe the ones that make you go, "Hmmm." You can easily share your Artifcts with friends and family to meaningfully connect and reconnect over (nearly!) lost pasts and new stories shared for more "I never knew that about you!" moments now and into the future.

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If you are interested in photo and/or video digitization services, our Partners at The Photo Managers can help! Our Artifcts Team is proud to be a sponsor of The Photo Managers Conference this year in Boston. 

Attending the Conference? Stop by our Artifcts booth and say hello to the team! We're happy to show you how Artifcts can help bring your photos, stories, and memories to life. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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