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Arti Unlimited and Professional members can use our new AI-boosted ARTIAssist to enhance their stories and memories with historical and factual details about the items they Artifct.

The RootsTech Experience, 2024

March 09, 2024

The RootsTech experience feels like stepping into The Wizarding World of Harry Potter at Universal Studios. It’s immersive and for those few days in time, everyone around you loves to “geek out” on documents, trees, photos, heirlooms, and more that make up family history and genealogy. No detail is too small, no dive down a rabbit hole too deep. 

As a company, attendees often asked us how the show was going for us, which is sweet. When we sat back to reflect on RootsTech 2024, we had a few key takeaways.

RootsTech 2024 Takeaways

QUIETER BUT RICHER

The venue was less packed this year, and the vendors fewer than pictured on the map going into the event, but the quality of conversations were equal to if not better than last year. It was a mini reunion with other companies and with participants, too! 

 

Artifcts and Matt Paxton being interviewed for the Inside Photo Organizing podcast.Our co-founder Heather and advisory board member Matt Paxton being interviewed for the Inside Photo Organizing podcast. 

PRODUCT SURPRISES FOR THE WIN

Holding off and launching a major new product and feature was well worth it. The excitement and wonder were marvelous as we showed people how we made it that much easier to get cozy in their garage, attic, den, or family member’s home to create Artifcts AND instantly add QR code stickers to link that digital memory and value to the physical item. Learn more!

WE ALL GOT A BIT EMOTIONAL

The show brought a lot of tears and hugs our way. The hugs were those of gratitude and relief. People felt heard and seen because they are the family keepers, the family historians, the stewards of so much and with that comes pressure to ensure it is all preserved and shared with the current and next generation. We make that wicked easy. The tears were almost always out of shared experience. When you KNOW the pain that it is to watch someone change as dementia progresses and be in a race against time to capture the essence of them, emotions run high. And, again, Artifcts is here to help. 

UNOFFICIAL BEST OF SHOW

We feel like we won “best of show.” The number of people who came back to tell us we were unmatched at the show made every bit of this arduous startup journey worth it. Another vendor nearby asked us, “Did you expect this much love?” after overhearing yet another person tell us we were the answer they were looking for. Maybe, maybe not? We didn’t build our product for genealogists, per se, but we’re gratified beyond measure that we’ve found a way to support their work and passion. 

 

Large group at dinner in a local pizzeriaTeam Artifcts and some of our wonderful partners enjoying a pizza dinner in Salt Lake City. 

PARTNER UP

Partners make all the difference. Artifcts shines in large part because of the relationships we’re building with other companies we believe play an important role in all things ‘stuff’ and who are authentic supporters of our work, too. We worked hard in advance of RootsTech to coordinate with other vendors who are Allies in ‘Stuff’ (click to check out ally discounts!) to locate nearer to each other so that we could then easily refer attendees to help in ways Artifcts cannot. Included among those, for example, were: 

Where Will You Find Team Artifcts Next?

We're planning to take all the love, good vibes, and feedback with us as we gear up for The Photo Managers conference in Columbus, Ohio, where we will be running a dedicated focus group on Artifcts and facilitating a small group discussion on privacy and security. One thing is for certain, we love interacting in real life with our Arti friends and professional members!

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© 2024 Artifcts, Inc. All Rights Reserved.

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Estate Planning of Things

Over the last several years, there has been a movement in technology called the “Internet of Things.” This is the growing interconnection, via the internet, of computing devices embedded in everyday objects. At some point in the future, all our home and business technology are expected to be seamless and interconnected.  

In the past, estate planning has been solely or almost completely concerned about passing a person’s assets at death. It has not been connected to other parts of life and especially not connected to the parts of all our lives that have no monetary value: family history, legacy, values, etc. If the IRS does not value it, we often ignore it in estate planning.  

If the IRS does not value it, we often ignore it in estate planning

We need to start thinking about Interconnected Estate Planning to make estate planning more wholistically connected with our lives. Especially in this age of downsizing and decluttering, we need to start thinking about how we plan to transfer our things to our children, families, and friends in a way that transfers not just the title and ownership, but also transfers the “Why” so those people and others will understand the importance and the stories behind those assets. We also can think about making those transfers during life when we have the chance to assure the best stewardship of the items for the future.  

 
 
 
 
You can watch the full episode of Evenings with Artifcts: Modern Estate Planning here.

How do we start Interconnected Estate Planning? Many of us are paralyzed or overwhelmed and do not start estate planning until late in life, or – at worst – when it is too late. Among the negative thoughts I have heard are: 

  •  “I’ll just leave this to be handled after I am gone.” 
  • “My children/grandchildren/friends/family all know what I want and they will divide everything fairly.” 
  • “I do not want to make any decisions that might make people mad after I am gone.” 
  • “I don’t want to dwell on my own death.” 

In my experience, it is much better to make a plan than to leave the disposition of your estate to chance. Many estate planning attorneys, accountants, insurance professionals, and others who help to manage assets for estates have stories of families broken apart because the person who died was not clear about disposition. There are lawsuits that have dragged on literally for decades where beneficiaries argue about these assets… and not always the most expensive items. 

 In my experience, it is much better to make a plan than to leave the disposition of your estate to chance

Fortunately, there is a solution. Creating an interconnected plan can start with considering just a few items, and without even going to an attorney. By considering these items, you have the chance to answer the most important question your beneficiaries will have after you are gone: Why? Why are these items important? Why did she save that? Why does it matter? 

In one of the episodes of Evening with Artifcts, Jeff Greenwald said, “When you are giving an object away, it motivates you to tell the story. Stories don’t take up much space at all.” So, start with a small list of items you value. Title the list “Personal Property Memorandum” and state at the start that you intend this to be included in your current or any future Will, and date it. Make the list and consider why you think those items are worth giving away, what they mean to you, name the beneficiary, and describe what the item might mean to the beneficiary.  

Artifcts can be a great way to start organizing your thoughts. Once you have the items in Artifcts, you could print out the items, and use the printout as part of your Memorandum. With Artifcts, you can also write directly in the "In the Future” field that the object in question is to be given to a particular person.  

By considering who should get the items, you can decide whether to wait to give it away now, or make it part of your estate. As you make these decisions, just update your Memorandum (and Artifcts!) at any time. 

This is a simple way to pass along items with the most meaning in your life to those who can most benefit. 

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Looking for additional tips to help you tackle the estate planning of things? You might also enjoy:

Estate Planning & The Art of Artifcts

Insider's Look at What It Means to Clean Out an Estate

How Well Managed Is Your Family History Estate?

© 2025 Artifcts, Inc. All Rights Reserved.

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When Insurance Isn't Enough: Preserving What Truly Matters

Across the US, homeowners are watching their insurance premiums skyrocket. According to an analysis of insurance industry reports, average premiums have risen over 20% in the last year alone, with no signs of slowing. And when disaster strikes — from hurricanes and wildfires to floods and theft — insurance payouts can take three to six months or longer to be fully processed and received. 

Even when claims are approved, homeowners are often left grappling with another harsh truth: some things can be replaced, but many cannot. And often the things that cannot be replaced are the ones that we value most. They may not be the ones that hold the most financial value, but they certainly tend to hold a lof of what we call “heart value.” 

What’s a Needlepoint Pillow Worth? 

Let’s say your insurance company writes you a check for the fair market value of your damaged or stolen items. Refrigerator? Check, that’s easy. Sofa and loveseat, double check.  

But what’s the monetary value of Nana’s handmade needlepoint cushions that sat in her living room for decades? Or the vintage charm bracelet your mom wore every holiday? How about your child’s first fingerpainting, lovingly framed and hung in the hallway? 

The answer: There is no replacement cost high enough to recover the meaning of these items. And that’s why we Artifct. 

There is no replacement cost high enough to recover the meaning of these items

When Disaster Strikes, an Artifct Is Your Memory Vault 

Natural disasters don't give us time to prepare. But a digital record of your most sentimental belongings means you can prove ownership, document financial value (when possible), and most importantly — preserve the memories even if the object is lost. 

While insurance companies assess damage and estimate costs, your family won’t be left trying to remember what that cherished object looked like or where it came from. You’ll already have a rich, secure record, and a legacy to pass on. 

This October, we challenge you to Artifct the irreplaceable. Not everything in your home, just the things that would break your heart to lose. Start with: 

  • A family quilt with generations of history sewn into its fabric
  • The wedding china no one dares eat off of, but everyone remembers
  • Dad’s old fishing rod, full of childhood memories
  • A handwritten letter tucked in a book from someone long gone 
 
 
 
 
 
 
Vintage Handwritten Love LetterClick on the image to view the Artifct, one of many irreplaceable items of this family's history.

At the end of the day, no insurance policy (or AI algorithm for that matter) knows what matters most or what items have the most heart value to you and your family.  

Your Family’s History Is Worth Saving 

As you celebrate Family History Month this October, don’t stop at genealogy charts and old photographs. Think about the physical items that tell your family’s story. Think about the why behind them. And give yourself (and future generations) the gift of preserving not only the item, but the history, stories, and memories that go along with it. 

Because in the end, your history is more than names and dates. It’s the objects you touch, the stories you tell, and the people you love. 

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Looking for additional tips to help you be prepared for all of life's what ifs? You might also enjoy:

Insurance & The Art of Artifcts

How to Choose the Right Home Inventory App for You

How a Simple Act Saved One Man's Most Valued Memory of His Dad

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Your Future Family Heirlooms

What is a family heirloom other than some object that someone decided was important in some way and decided to keep it and pass it along to another family member. That’s it. For what it’s worth, Webster’s dictionary agrees with us – and it all hinges on the word “special.” 

: something of special value handed down from one generation to another

No one ever said family heirlooms have to be financially valuable or historically significant.  

A family member might have an inkling that an heirloom carries with it some history. But then again, even if so, how will you gain access to that history? Usually it’s a conversation, a sticky note, a journal that’s also hopefully passed along. We can do better. We need to do better. 

Artifcts and Heirlooms Go Hand-in-Hand 

Each Artifct you create carries the potential of heirloom status. How you may ask? Many ways, including: 

By creating awareness that this object even exists, or that it has some interesting origin or story, you increase the probability someone will care about it and claim it as their own. It’s no longer just ‘stuff.’  

One of our Artifcts members thought her china set was doomed for the Goodwill bin. However, when she Artifcted it and shared the story with her family, she had children and grandchildren eagerly offering to take it off her hands. Why? Because it wasn't simply a china set that she had received as a wedding gift as long assumed. No, it was a set she purchased while stationed overseas in sub-Saharan Africa as a newlywed under instruction from the US Ambassador that, "Martha, you need a china set for 12 because you are going to start hosting diplomatic dinners." Who would have thought!

Because it wasn't simply a china set that she had received as a wedding gift as long assumed

By serving as a unique digital asset, a digital heirloom. Someday, your loved ones can inherit your Artifcts collection and the stories, memories, and more captured in each Artifct will live on. If you haven't already done so, simply designate your primary and secondary legacy contacts for your Artifcts account to ensure your heirlooms live on for generations to come. 

By creating new family heirlooms from existing ones. One of the earliest examples of this that we saw here at Artifcts was Grandmom's rolls recipe from the early 1900s that was reborn and brought out for everyday enjoyment when engraved in her mother's handwriting on a cutting board.  

One of our favorite tips for Artifcting future family heirlooms is to include a photo of a family member using, wearing, or otherwise enjoying the heirloom-to-be. It helps connect the dots between the object and your loved one, and adds context and visuals to the story or lore. 

What family heirlooms are you the keeper of? Do you have many? Artifct them today to ensure those heirlooms and their stories make it to the next generation. 

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Heirlooms on your mind? You might enjoy these related ARTIcles by Artifcts: 

Gift Your Loved Ones a Why

Estate Planning of Things

How to Artifct Family History and Heirlooms

Grandma’s Secret, Not-So-Secret, Coin Collection

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© 2025 Artifcts, Inc. All Rights Reserved. 

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