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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Every Room Has a Story: Bathroom Edition

Reading time: 3 minutes 

Welcome to the third in our series of the stories of your living spaces: Your bathroom. The first room we visited was the living room. We went for gold, tackling what we think is the most difficult space first. You likely spend a lot of time there as do guests to your home, upping the pressure.

Then we stepped into the delightful chaos of kids' rooms. So many "core memories"—wink and a nod to all of you "Inside Out" fans—standing between you and a decluttered space. And we all know how much easier it is to find 'stuff' and how much more likely 'stuff' is to get used if it's not an energy zapping, overwhelming chaotic situation.

Today we’re moving on to the bathroom, which in turn we think is the simplest space to tackle. And our guest from this spring's Evenings with Artifcts, Zoë Kim of Raising Simple, agrees. The bathroom is the room most likely to have the least number of sentimental objects within, making it simpler to declutter. It’s also simpler to declutter because much of what you keep in there has an expiration date or is naturally used up!

 
 
 
Watch the full Evenings with Artifcts event with Zoë on YouTube.

Stories & Your Bathroom

Hear us out. We know that strictly speaking, bathrooms are about utility first and possibly refuge second, as in the cliche, “Found crying in the bathroom.” We also signal “refuge” when we install the finest shower heads and bathtubs our imaginations have invented to help us relax. Relaxation is surely a top reason for decorators to focus on creating calm in the bathroom. 

If you are seeking calm and relaxation, is it only about color schemes and relaxation potions? Let's talk about the overlooked “why” of the ‘stuff’ in your loo: Why we have the items we do, what they mean to us, why we keep them, and ultimately for some things, what we want others to know about them. 

1. Don’t be shocked, knickknacks live in the bathroom, too. Perfume bottles that are essentially empty, hair clips from an evening event a decade ago, and thingamabobbers with a singular use that you never actually took up (sort of like exercise equipment), such as facial rollers, hair irons, and miracle machines and patches that solve headaches and body aches. 

Sneaky sentimentality can be in play here, too. Did that scent remind you of a special time or person? Did you wear that hair clip with a particular dress on a particular evening? Will you use these again? Are these and items like them taking up an increasingly large volume of space you cannot afford? Does anyone know why these items are special to you? Snap a pic, take a selfie-style video, and Artifct that. Place it all in a box. Come back to it in 30 days. Can you let it go? 

Our co-founder Ellen surprised herself when she realized that of course she has a sentimental item stashed away in her bathroom, she sees it daily: A now 24-year-old makeup brush from Face Stockholm.  

long, skinny makeup brush

“I was studying abroad in Sweden, and we loved going to Stockholm on weekends. Everything was sort of out-of-reach expensive for college students, so we mostly window shopped. We were in a make up shop, a lot like today’s Sephora empire, and I settled on buying just the brush. Crazy to think it’s still there; I see it daily, and it makes me smile."

2. Walls. They don’t have to be just for towels and cabinets. Do you include art on yours, humidity tolerant art, that is? It’s funny how a glimpse of something positive, art you love, a photo of a group of friends or scene from your childhood home, can help you take down that heart rate a notch.  

 Lavez les mains in blue font

You could easily flip that on its head, too. A half-bath is a great place for a splash of humor on a wall in the form of art or a nicely arrayed collection. Distraction plus humor, why not?

All that said, if every time you look at that ‘stuff’ on the wall you feel annoyed – it's no longer your style, it’s fraying or warping, it was a hand-me-down you felt compelled to hang somewhere – take it down! Don’t let these feelings haunt you. If you truly feel guilty, Artifct That. It will do you good.

3. Function for the win. Above all else, obviously a bathroom is about function. If you have not made room for spare toilet paper, a drying rack big enough and tough enough for your day-to-day towels, swimsuits or whatever else you don’t want to get musty, tackle it first. Take the stress out for you and others that need to use that room.  

True story: A friend came to visit. The new washcloths laid out were a beautiful plush white like in a hotel. The friend was stressed out by the towels and avoided using them for fear of staining them with makeup. Think before you buy. Comfort first! 

4. Nature belongs here, too. The simplest way to bring in a bit of the feng sui advised natural components is to wrap string at the end of a bundle of eucalyptus and hang it from your showerhead. A pop of color and what many find to be a relaxing scent too. If the story you’ve created to encompass this space is relaxation, go for the eucalyptus.  

What stories will you uncover? Send them in to us at Editor@Artifcts.com or join the conversation on Instagram (@TheArtiLife) or Facebook (@Artifcts). We'd be delighted to hear from you!

___________________

Check out other "Every Room Has a Story" ARTIcles by Artifcts:

Living Room

Kid's Room

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© 2024 Artifcts, Inc. All Rights Reserved.

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Have Passport. Willing to Travel.

Reading time: 4 minutes 
 
With summer travel on our minds, we had some fun recently looking up basic US passport facts available from the U.S. Department of State, Bureau of Consular Affairs, which is the issuing authority for U.S. passports:

      • There are approximately 160 million active US passports, including US territories. There’s some double counting in there for those with a passport book and card, but you get a sense of scale when we have a total population of roughly 340 million.
      • A state-by-state look at new passports issued as a percentage of each state’s population (est. July 2023) really got our attention. Top of the pile: Washington D.C., New Jersey, Massachusetts, Hawaii, and New York. States with the most subdued interest in new passports: West Virginia, Mississippi, Arkansas, Alabama, and Kentucky.
      • Despite all the changes that COVID brought to travel, valid dates for those passports remain unchanged. A child’s passport is still good for 5 years, an adult’s for 10. Makes sense, too. Children under 16 years of age surely change a lot more, on average, than we adults do. And, let’s face it, this probably makes many adults happy if they prefer a younger them in their official passport photo.

Why do we care about passports at Artifcts? Clearly we’re not alone based on the numbers! And talking about the first trip you took on a new passport is a lot more fun than talking about the weather or the latest highway construction project! How old were you? Where did you go? HOW did it go? Scratch that, ask about a first or most recent trip on any passport. Think how different you and your life were 10 years ago and what was guiding you to pick one travel destination over another. 
 
Your passport stamps and visas can unlock so many memories and stories. 
 
Our co-founder Ellen got her first passport to study abroad in Sweden during her junior year of undergraduate studies. Contrast that to her most recent passport which she first used to travel to Israel to speak on a conference panel about technology innovation and human legacy.  
 
In contrast, our other co-founder, Heather, got her first passport to travel to France to study abroad her sophomore year in high school. Her most recent passport stamp? Well, she’s currently mid-trip in the Bahamas, accompanying her husband on his work trip and wrangling brownouts and bugs as she works remote. Oh the stories (and the Artifcts)!

Artifct That Passport!

We have a robust “How to Artifct {fill in the blank}” series that we’ve published over the years. We highly recommend putting it to the test as you Artifct.  
 
Today we’re expanding that series with our best tips to preserve your passports and the memories they hold. Why would you Artifct your passport? To remember and re-live and share all those great and not-so-great travel memories—come on, who has had PERFECT travel and no horror stories to share?  
 
Artifcting passports also makes it easy to pull up trip details to repeat those travels down the road or share with a friend who plans to travel to the same destination. No losing that information in Google Docs, email, or hardcopy only.  
 
See, Artifcts are both everything you can wish for in capturing your stories and memories and incredibly practical, too! 
 
Here's your recipe for Artifcting passports: 
 
1. Start each Artifct with a photo of a stamp and/or visa in your passport. It gets you the location and the date in one go!

2. Add videos and photo:

      • Picture of you in the country.  
      • Video you took out exploring.  
      • Photos of mementos you bought or collected (art, ceramics, t-shirts, pins and spoons, shells and rocks…).
      • Framed picture on your wall from a trip.

3. Don’t forget to add “Documentation” to your Artifct:

      • Travel itinerary (flights, hotels, reservations, museums etc.)
      • Original photo file in case you want to reprint it in the future
      • Receipts, certificates of authenticity, and/or appraisals for any valuable travel mementos you purchase and may need to insure, add to your will, or re-sell one day

4. Now add the story. Use 5 words or 5,000, it’s up to you. No story burden here. And you can choose to add the story in writing or by using voice-to-text or directly recording in the Artifcts app. 
 
 
Want the easy-bake recipe instead?  
 
If what you really want is to tell your favorite stories from the places you’ve been or simply keep track, you can create an Artifct featuring photos of pages of stamps (instead of a single stamp at a time). Then in the Artifct “Description or story,” list out the locations pictured in the stamps and the stories for each. Done!

passport open to show stamps and a visa

 
 
Each stamp has a story. Bonus! The dates make it simple to ensure your Artifct shows up in the right place in your timeline.

Connecting & Sharing Your Artifcted Travel Stories and Mementos

If you’re ready to step beyond the passport only, remember these great Artifcts features and services can help you along the way.

QR CODES

For most travel mementos, you can print or use an Artifcts QR code sticker to link the item, whether the expired passport itself or a ceramic vase you bought in a shop in Italy, with the Artifct. Now anyone who comes across it can scan to get the story.

An Artifcts QR code sticker on a music box from Switzerland

 
 
It's easy to link your Artifct to a QR code sticker - scan and up pops the story!

 
USE @ IN THE ARTIFCT STORY

You can also inter-link your Artifcted stories by typing @ into the story of an Artifct and choosing another related Artifct. That way, all your Italy stories can link together!

 
 
The story in this Artifct includes @ links to people and other Artifcts! Click the image to view the Artifct.

PUBLISH A CUSTOM BOOK WITH US

You may also want to share your stories in a good old fashion book. We know, books can take a lot of work to upload all the photos, lay them out, pick the fonts, fit the text, and so on. Not at Artifcts! Enjoy the memories, we can help with the rest.  
 
Simply purchase a book with our partner Akin, select all the Artifcts you want to publish to a book, and click share to privately send the Artifcts to Akin to layout in your book. You’ll receive a proof before the books are ordered and arrive on yours or a loved one’s doorstep. We have tips to enhance your Artifcts for publication available here, too.

An Artifct published in a book with its story and a QR code to access all the other photos and videos

 
 
Once you create your Artifcts, select any to create a custom book with our partner Akin.

We hope you're inspired to get Artifcting those travel moments hidden within your passport. Happy July to you all!

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© 2024 Artifcts, Inc. All Rights Reserved.

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MassChallenge Invites Artifcts Into Early-Stage Accelerator

We interrupt your normal Wednesday ARTIcles story to offer you greetings from Boston, Massachusetts. The Artifcts co-founders flew to Boston yesterday to take part in a multi-day launch of the MassChallenge Early-Stage Accelerator program, one of the world’s top accelerator programs. What’s that? Read on!

As a self-funded, patented startup poised to become a household name—because, let’s face it, who doesn’t have stuff or stories—the team at Artifcts wants to ensure that we’re delivering to you not just the best product to capture the stories, history, and value of all you collect, accumulate, and inherit in life, but that we do so always with an eye toward the best in tech, the best in how we operate (lean!), and more.

MassChallenge is a global network for innovators working to solve massive challenges. MassChallenge connects startups, experts, corporations, and communities to grow and transform businesses and does not take any equity from companies who participate. According to Mass Challenge, the early-stage accelerator has facilitated a remarkable $9B+ in funding for its cohorts.

Of the 1,300+ companies to apply, Artifcts was selected along with approximately 120 others to work together over the next 3 months with industry mentors and partners to challenge how we operate, means to improve, and of course how to grow. While you won’t see any immediate change at Artifcts as we work through the program, we hope that we’ll come out stronger than ever and with new ideas for how to better connect with you and help you to enjoy all that Artifcts offers.

Opening session of MassChallenge, Boston, July 9

 
 
Andrew Bialecki, CEO & Founder of Klaviyo, shares his startup journey during the opening event.

In the meantime, please, continue to Artifct. Share Artifcts with friends and family. We may not have the marketing budget of a goliath corporation, but we have amazing community members who want to see Artifcts succeed. We’re so grateful. And, if you have ideas of what you’d like to see next at Artifcts, or even suggestions for what we could do to make your experience better, let us know! We love and take feedback from our ARTI community to heart.

Wish us luck as we roll up our sleeves and dive into the MassChallenge world!

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Curious about what else we've been up to?

Explore some of Artifcts' other "As featured in" and awards through the years.

© 2024 Artifcts, Inc. All Rights Reserved.

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