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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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What’s Hiding Under Your Bed?

Pivot with us as we take a hard look at our bedrooms this month in our ongoing, “Around the House, With Artifcts” series. Is your bedroom your favorite space? The one you decorate with keepsakes, fun photos, and travel souvenirs?  

Or, is your bedroom a dumping ground of all the things you meant to put away but somehow never did?  Maybe it is somewhere in between? Filled with the items you love, and the stories and memories they evoke, with just enough clutter to make you shake your head and say, “not today.” 

Bedrooms weren’t always private spaces or even reflections of our personal identity. For most of history, shared beds and living spaces were common, but increasing urbanization and the influence of the Victorian era promoted privacy, according to the BBC. The Industrial Revolution enabled more people to have private rooms, a trend that continued with the post-World War II suburban boom which solidified the modern, personal bedroom as a standard part of life.  

So, where does that leave us? With the question that started this all, “What’s Hiding Under Your Bed?” And the close second, “What are you going to do with it?” Read on to get our tips for managing the clutter, while preserving the stories and memories that undoubtedly fill one of the most personal spaces in our homes.  

It Has Value, Either Heart Value or Financial Value 

One of our Artifcts members shared with us that as they were getting ready to move, they discovered a trove of silk-on-silk oriental rugs stashed under their bed. The rugs had been there “for years and years,” and had accumulated a good coating of dust.  

As our member said, “The irony is that we had spent several thousands of dollars purchasing area rugs for our home over the years when we had perfectly good, beautiful rugs waiting for their turn to shine.”  

We recognize that not everyone has a collection of oriental rugs stashed under their bed, but maybe you have something that has similar heart value or financial value. We’ve heard stories over the years of families finding long-forgotten artwork and antique maps, bins of greeting cards and letters, and more safely stashed away, yep, under the bed!  

If you have items of value hiding under your bed, we encourage you to take a moment this weekend and Artifct them. Include a short story or favorite memory, dimensions (if applicable), and attach any documentation (if available) that demonstrates the value to you.  

As for the oriental rugs, it turns out they finally got their turn to shine. Our member was proud to report that after Artifcting the rugs, he decided to display one as a wall-hanging for all to see. Not a bad find (or story!)  

 

Oriental carpet now ArtifctedArtifcts member @Matt Artifcted this carpet after discovering it under the bed. 

It’s Just “Stuff” 

Our co-founder @Heather likes to joke that if you look under her bed, chances are you are going to find a healthy dose of golden retriever fur (it never ends!) and stacks of paper, mail, and other odds and ends that she stuffed under there the last time she had company coming over. Relatable, no? 

If you’re dealing with more clutter than not hiding under your bed, take a moment this weekend to sort through what is what and then act. 

  • What needs to be filed away for safe keeping (or tax planning)? In the file cabinet it goes, or if you use a digital vault like Trustworthy, scan the documents, upload them to your vault, and then shred the physical copies.
  • What needs to be put away where it goes? Kid toys, pet toys, maybe even laundry (hello missing sock!).  
  • What can be recycled or trashed? Our list of 108 Object to Declutter from Your Home can help! 

Chances are you are now going to be left with the “stuff” that gives you pause. These items may be important to you, but they may not fit into one of the above categories, and that’s okay.  

If you are on the fence about parting with the item because you are worried about losing the memory or story behind it, take a moment to Artifct it, and then give yourself permission to let go of the item guilt-free knowing the memory and story are safely stored in Artifcts. 

If you are on the fence about parting with the item because you are worried about losing the memory or story behind it, take a moment to Artifct it...

If you aren’t ready to part with the item, set it aside in a bin or basket and come back to it later. Just don't put it back under the bed as out of sight is out of mind! Maybe a little time is all it takes to help you decide what to do with it.   

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Looking for additional tips to help you declutter regardless of which room it is? You might also enjoy:

How to Get Your Kids to Help Clear Out the Clutter 

Aspirational Clutter and Your Closets

Home Organizing Tips to Steal from Movers and Downsizers

© 2025 Artifcts, Inc. All Rights Reserved.

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Photos + Timelines Go Better Together

Love photos? You’re not alone! What’s not to love about the memories, smiles, and special firsts all frozen in time for a moment.  

With the ever-increasing ease of digital photography (hello smartphones!) we can capture all those moments and more. In fact, we capture a lot more. Worldwide, we take on average 5 BILLION photos a day, or approximately 57,000 photos per second. According to Photutorial, the average American alone takes 20 photos a day. 

What do you do with all the digital photos that accumulate at an ever-increasing speed?   

Do you post them to social media and wait for the comments and likes to roll in? (Our resident privacy expert recommends that you don't.) Or push them into whatever cloud or other storage device you prefer, and look back through them only for the occasional calendar, school project, or holiday card? Perhaps you send a few to lucky friends and family through one of those digital picture frames, like Aura 

We’d like to suggest a different approach—Artifct those special photos, the ones that capture something unique, memorable, or otherwise notable. What is more, when you Artifct them, they are automatically added to your Artifcts timeline, instantly creating a contextual history of all things you.  

Put Photo Timelines to Work for You! 

As you Artifct your photos, Artifcts creates your photo timeline automatically. Simply pick a photo, create a new Artifct, add a short story, a date (if known), save, and you’re done. Your Artifct will automatically be added to your timeline based on the date you entered.  

 

A snapshot in time of our co-founder Heather's photo timeline. 

Not sure of the date? We’ve got you covered. Your Artifct will be added to your timeline based on the date you created it; you can always go back later and edit should you remember the date or even the decade.  

Assuming you have created a few Artifcts already, you will find your timeline by  visiting your homepage  and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!" Want to view just your Artifcted photos on your timeline? Simply select Life's Moments > Photographs as the category while in timeline view and voilà! Your very own personal photo timeline. 

As you explore Artifcts timelines and think about your family photo history, test out the built-in timeline features, because you never know what may inspire you: 

  • Switch between annual and decade views. 
  • Flip your Artifcts from newest-to-oldest and oldest-to-newest. 
  • Drag and drop to move any Artifct to a different year. 
  • Add time period notes, per year, about key events, trips, or other firsts. 

Feeling overwhelmed with so many photos and not sure where to start? As part of Save Your Photos Month, we recommend you give yourself a goal. Pick a photo a day, or one a week. Spend five minutes creating and sharing the Artifcted photo with loved ones.  

We recommend you give yourself a goal. Pick a photo a day, or one a week...

Just think, if you Artifcted a photo a day for a month, you’d have 30 photos and stories that are preserved for generations to come. Bonus! You’d also have a timeline spanning 30 {days, weeks, months, years!}. All that context, and all those memories, safely documented to protect against all of life’s what ifs.  

Want to learn more? We have great  FAQs  about timelines and  a quick video  ready for you as well. 

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Our good friends and partners at The Photo Managers are once again hosting free virtual events all month long in honor of Save Your Photos Month. Click here to learn more and to register. 

© 2025 Artifcts, Inc. All Rights Reserved.

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How to Artifct with Grandma and Grandpa

For many of us, summertime means time with extended family, maybe even “sleepaways” with Grandma and Grandpa. We should all be so lucky!

In the spirit of quality time together at any time of the year, we sat down this summer to interview a granddaughter-grandmother duo who have spent occasional Saturdays throughout the past couple of years Artifcting together. We wanted to learn why they took up Artifcting and any tips they have for other intergenerational pairs who plan to connect with each other through Artifcts.

In case you’re short on time, here was what they each wanted to be sure you knew: 

Granddaughter: I never spent time one on one with my grandma. We see each other a lot, she only lives 45 minutes away, but all of our gatherings involve my siblings and/or at least one of my parents, too. Plus, I was going away to college soon and knew I wouldn’t see her much for a while. 

Artifcts is easy to use, easy to share, which was critical. I knew my dad would love the Artifcts, too. He’s a big storyteller. The biggest surprise about Artifcting was that it totally changed how I think of my grandma, and I feel closer to her than ever.  

It was never a chore. I wanted to be with her. 

Grandma: No one can sit still these days, never mind exist without their cell phone.  

My granddaughter is funny and an artist, too. I’m always interested in what she’s doing. I didn’t think she was interested in my stories from the old days. But once I told her a story or two from living abroad in my 20s, she kept coming back to ask for more stories.  

It wasn’t my plan, but I started to give away items I had collected, too. Not just to her. I had her bring items to others because once I told the story, I knew who would enjoy it and would give it a good home. And you know what? Not once did they say to her that they didn’t want it. They loved the stories! 

You may also be interested in our ARTIcles by Artifcts about Swedish death cleaning

 
 
 
We're honored to participate once again in Grandparents Week - the largest online celebration and educational event for grandparents of its kind. Hosted by our partner, GrandparentsAcademy.com, this event showcases leading experts and resources for grandparents. Artifcts will be spotlighted in the GrandTech Showcase and delivering a walkthrough on how grandparents can use our solution to capture and share meaningful stories from their stuff.'

Tips for Artifcting with Your Grandparents

Above all else, don’t let the age difference get in the way. Fun fact: A 2006 study by researchers from Duke University and the University of Aarhus found that older respondents feel 20% younger than their actual age. So your grandparents may very well respond to you as though they are much younger than they are! 

But as far as true age goes, be mindful of how your respective ages might require a breath or two to (a) break down any awkwardness, (b) explain the purpose and process of Artifcts, and (c) find the right pace for your Artifcting together. Here are tips other grandchildren offered from their Artifcting experiences: 

1. Be ready. Create a few Artifcts for yourself before arriving.  

Use whatever device you plan to use when Artifcting with your grandma/grandpa to avoid any stress or delays in the process. (Artifcts note: We have a series of tips videos, too, if needed.) And if they want to Artifct on their own, share one of your unlimited Artifcts accounts with them and help them set it up.

Bring an Artifct That! Kit with you so you are not asking them for these supplies to support your Artifcting, and review our tips for taking photos of objects.

Also, if you know they plan to move or downsize, help them out by adding dimensions to their Artifcts, using helpful tags (e.g., #attic, #livingroom, #hallcloset), and filling in that ‘In the Future’ field too – does Grandpa want to sell this item, donate it, bequeath it?

2. Explain yourself! Share what Artifcts is, why you want to Artifct together, and how it will help them to share the memories and value behind all these objects with other family, friends, and potentially advisors (estate attorneys, insurance agents, wealth managers). 

3. Again, they may be older, but they were young once, too. One granddaughter said she felt like her grandma was a 20-year-old person in an 81-year-old body. Once they started to talk, the decades between them melted away. Talk with respect, listen with still greater respect, and remember they were your age once, too! 

4. Breaks are good for everyone. If you are creating Artifct after Artifct for grandma/grandpa, you’ll want a break. Eventually they will, too. It's hard to be “on” for so long and you’ll need to stretch your legs. Go for a walk, grab a coffee, or call it a day and come back again sometime soon. 

5. Hold those assumptions. Just because that portrait or vase has always been featured in a seemingly special location in their home doesn’t mean it’s what they value most. Start by asking about an object you are interested in. Then ask them to pick an item and see where it leads you both. 

6. Make sure they know you truly do want their stories. This is not homework. No one sent you. You are curious. Now, in reality, there may be details they aren’t comfortable sharing with you, and that’s okay. Avoid rushing them, embrace pauses, and let them take the lead. 

7. Ask first. Before you grab an object or take a picture, especially if they are in the picture, ask their permission so it’s clear this collaboration is on their own terms. Maybe they are more comfortable recording using their voice only instead of on video. Or maybe Grandma got all dolled up and is ready for her spotlight. Be respectful of their space and their person and ask first.  

8. Don’t argue. You may have heard the story told another way by your parents or another family member. Think of it as a difference of perspective. Record it faithfully. This may make for some fun conversation the next time the whole family is around the table as you parse through tall tales and family lore.

This is especially important if you are Artifcting with someone with any stage of cognitive decline. Let the conversation flow. Be an active, supportive listener, not a domineering guide. 

You may also be interested in these ARTIcles by Artifcts about dementia.

Tips for Artifcting with Your Grandkids

You didn’t think this was a one-way street, did you? Your grandkids may in fact have short attention spans and very narrow or different interests than your own. But this is your home, your life, so enjoy the element of surprise as you share never-before-heard stories that will capture their attention and imagination.

1. Gather a few objects in advance. If you have picked a few items you want to share, it will remove any hesitation to dive in once they arrive.  

2. Find a comfortable place. If you prefer to be in the living room, then guide them there from the get-go. Ideally your location has nice natural lighting so they can snap some nice pictures of the items and maybe even record you on video, too, if you’re game. 

3. Is anything off limits? Let them know if there are people or times of life you do not want to talk about. Conversely, if you want to talk about your parents, your career, your passion for {hobby}, let them know, and have photos, objects and other things on hand to guide the Artifcts conversation in that direction. 

4. Do you need any help with these objects? Perhaps you’ve decided to sell a collection, donate certain items, or pass keepsakes along to family members and friends. Make sure you note your intentions in each Artifcts’ ‘In the Future’ field. If your grandchild is of the appropriate age, maybe they can help get the ‘stuff’ where you want it to go next. If not, download your collection and choose the ‘Up Next Report’ to download and share with loved ones who can help you begin to downsize and/or declutter. 

5. Enjoy. Let them do the Artifcting, like your own very own biographer. That said, if you’d like to surprise loved ones with Artifcts after your grandchild has left, make sure they show you in the ins and outs of Artifcts so you feel comfortable Artifcting and sharing Artifcts from your own account and your own device.

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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