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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Unusual Digital Artifcts from Genealogy 

Earlier this year we called out on social media for a genealogist​ who ​was interested in collaborating with us to see if our co-founder Ellen was in fact related to a global superstar.

Guess who the mystery superstar was? Lady Gaga!

This potential connection seriously confused Ellen, who asked, “Isn’t she Italian!?” whereas her family has a mix of Luxembourgian, German, French, and English heritage. It turns out Lady Gaga was a case of an over eager auto correct in a text message from Ellen’s genealogist aunt. The message should have read Lady Gage, with an “e,” as in the wife of Thomas Wentworth Gage, a commander-in-chief, North America, during the early days of the American Revolution. Granted, Lady Gage is still in impressive ancestor, but she somehow lacks the awe power of Lady Gaga.

We met with our volunteer, Jill Browne, Founder of Clutter School (@MessyNestDeclutterCoach on IG), and discussed exploring other family history instead, potentially through what, with a ​bit of ​latitude, could become ​ancestral ​Artifcts.

Today we’re sharing the highlights with​ you​, Artifcts style, as Family History Month ends, and we all settle in for a long winter’s nap, aka the holiday season with our family where family lore and history are born and shared. Seize the moment. Use these Artifcts as inspiration as you ask for details, sift through old family photos, and maybe even take home an heirloom or two, and Artifct That!

Over to you​, Jill​!

An Uncommon Ancestry Approach to Artifcts 

I love the concept of Artifcts. To me Artifcts offers an opportunity to create a digital museum of whatever one wants to preserve.  
 
As a geographer, I am fascinated by the immovable parts of our histories: landscapes, buildings, towns, roads, statues, and so on. As a genealogist, I can't resist a good cemetery, too. As Winston Churchill said, "We shape our buildings, and afterwards our buildings shape us." He was talking about the Commons Chamber in the UK Houses of Parliament, but the same thing applies to our homes and to the shapes of our cities and towns. Buildings and cultural landscapes show us what we think is important in the part of the world we occupy.

This collection of Artifcts includes only one portable object, and it’s not in Ellen’s family's possession. It's in a museum and probably most people in her family have no idea it exists.

But with this one object, we can all appreciate how a single artifact can become a significant piece of family history to dozens, even hundreds of people with the passage of time. After​ ​all, you probably don’t even know your third cousins, and yet you share the same 2X great-grandparents. If any family heirlooms that belonged to those ​distant ​great-grandparents still exist, most likely you and your third cousins, their descendants, have no idea, or, if you do, have lost the history behind them. 
 
This is one reason why I love the intersection of genealogy and Artifcts, and ​it’s also ​my defence of Artifcting things you don't actually own. It gives people a chance to share and to discover parts of their family's history that basic genealogy doesn't usually include.

Now, let’s check out this Artifcts collection!

The Artifcts

Out of the many possible objects and stories tied to Ellen’s May (maternal) and Bowker (paternal) heritage, here are the ones I chose for Ellen’s ​ancestral ​deep dive:

      • a piece of WWI trench art, 
      • two cemeteries, 
      • a town, 
      • a homestead, and 
      • a national historic site. 

Artifct #1: First World War Trench Art engraved "Leut AH Yorton"

The Artifct preview below shows a piece trench art, in this case a decorated artillery shell. The ​etching​​ indicates​ France, May 21, 1918, A. H. Yorton​.​ ​It ​commemorates the day Andrew Yorton entered the trenches with Wisconsin’s 127th Infantry. As this article from the Lewis Army Museum points out, it's not known whether Andrew created this piece himself or commissioned the work, but the article does offer amazing details of Andrew's service during WWI.

 
 
 
 
Trench art engraved "A. H. Yorton", illustration in "An Introduction to Trench Art: The Story of AH Yorton," Allie Krisko, "Virtual Exhibits," Lewis Army Museum, Joint Base Lewis-McChord, Washington, photograph on website (https://lewisarmymuseum.com/virtual-exhibits: accessed 23 October 2024).

And who is Andrew to Ellen?

Andrew Henry “Hank” Yorton (1886-1959) was Ellen’s ​second ​great-uncle, the elder brother of Ellen’s great-grandmother, Rena Yorton Wilson (1888-1965). ​In January 1906, ​Rena ​​married Glidden Wilson, ​​the very man who bought the family harp ​that ​Ellen has often referenced and shared here.

From a family history point of view, the story here is that Ellen’s great-grandmother and all the rest of her brother Andrew's family had to endure the long wait while he was away in France, never knowing if he would return. He sailed for France on February 18, 1918, and while the war officially ended on November 11, 1918, he​ didn’t leave​ France ​until​ December 10, 1918.

The US ​observes​ Veterans Day, and Canada Remembrance Day, every November 11th, making this ​shell ​a fitting Artifct to share and reshare this time of year.

Artifct #2:  Two cemeteries in Aurora, Kane County, Illinois 
 
Can a cemetery be an Artifct? In my book, yes! Cemeteries are pieces of our heritage that connect families to their past. As physical places, they create a tiny dot on the map where we can say, yes, this is part of me. I would be especially likely to keep a cemetery as an Artifct if it had several generations of my ancestors. I don't have that, but Ellen does, and then some!

In fact, Ellen’s maternal family ancestry converges in Aurora: If Ellen were to look at just this one geographic area, she would find the impact of multiple ancestral families.

The Marywood Cemetery in Aurora has the graves for Ellen’s May and other ancestors going back in a nearly unbroken line to their very arrival in the US.  
 
The ​Calvary​ Cemetery has the ​graves and memorials for the ​original May family immigrant parents, Johann Petur May (1799-1861) and his wife Anna Knapp May (1794-1857), who were from Luxembourg. Their son, Nikolaus May (1838-1909), buried in Marywood, was also born in Luxembourg. He emigrated with his parents and at least some of his siblings in 1856. 

The May parents died within a few years of their arrival, but their son Nikolaus, continued to live in Aurora, where he married Eva Kellen (1842-1910). Eva, while born in Germany, had a father who was native to Luxembourg as well. That’s why it’s unsurprising to see Luxembourg feature prominently in Ellen’s maternal side DNA profile.

Artifct #3: The Town of Clockville, New York

Clockville also gets my vote for another unconventional family history Artifct. It has a known connection to not one but two families in Ellen’s family tree (Yorton and Lamoreux). In addition, Clockville is so small, that if Ellen were to visit, no matter where she’d venture in Clockville, she’d probably be retracing her ancestors' footsteps.

Remember Ellen’s great-grandmother Rena Yorton from our Artifct above about the trench art? She descended from Paul Yorton (1793-1871) and among her siblings was a brother, Hank, who was born in Clockville, New York. This is just a hamlet, but in its cemetery, you will find their dad Paul, Ellen’s 4X great-grandfather.

It’s through Rena’s brothers that the connection the Lamoreux family is made: Hank married Electa Lamoreux, and George married Electa's sister, Elizabeth Jane. This connection between the Yorton and Lamoreux families persisted as a number of them migrated west from Clockville to Wisconsin, where Ellen grew up. The “Old Lamoreux place” near Ashland, Wisconsin, is well known and Hank’s and Electa’s son Morris lived there at the end of his life.

BONUS TIDBIT: When you’re conducting genealogy research you often find threads you don’t have time to pull in the moment. This is one of those threads and too good not to share. Previous research by Ellen’s aunt traces the Yortons back to the Netherlands and Germany, although some other members of Ancestry.com may have found different lineages than her aunt, including a potential family association with the Dutch East India Company in Cape Town. That may be valid or completely fanciful. More research for another day!

If Ellen were to visit [Clockville], no matter where she’d venture, she’d probably be retracing her ancestors' footsteps.

Artifct #4: Castle Garden Emigrant Depot

Castle Garden deserves an Artifct if for no other reason than to dissuade you from potentially thinking of Ellis Island as THE point of entry for immigrants to the US. Not so fast!

It’s understandable that many people associate Ellis Island with the immigration of their families, as many immigrants to the USA did pass through the famed location.

But "about 20% of Americans can trace their ancestry to someone who went through [the earlier arrival station] Castle Garden,” according to the US National Park Service. Ellen’s May ancestors immigrated to the US in 1856, which would have put them in the right time frame to be processed at Castle Garden.

Artifct #5: Bowker homestead, Shabbona, Illinois

For the 5th and final Artifct, we’re switching gears for a peek into the paternal (Bowker) side of Ellen’s family to place them on the map (wink, wink) before we close out this genealogical Artifct exploration.

On March 16, 1849, Daniel Bowker bought 160 acres of land from James Jack, a Private in the Army who was given a Military Warrant for the land. Here is a copy of the transfer document dated December 20, 1850.

 
 
Bureau of Land Management, land transfer James Jack to Daniel Bowker, no. 43544, 20 Dec 1850, for SW12-Tp38N-R3-E3M; image General Land Office Records (https://glorecords.blm.gov/details/patent/default.aspx?accession=1020-324&docClass=MW&sid=42unaev4.g2y#patentDetailsTabIndex=1 : accessed 16 Oct 2024).

The land is close to Shabbonna's Grove, named for Chief Shabbonna, a Potawatomi Chief and notable figure in the history of the area. Here is a map of Shabbonna Township, DeKalb County, Illinois from 1860, with Daniel Bowker's name on the south-west quarter of section 12.

 
 
 Lamb, Daniel W, Map of DeKalb County, Illinois (Philadelphia: Daniel W. Lamb, 1860), enlargement showing D Bowker's land (SW 1/4 of section 12, Shabonna Township); image, Library of Congress (https://www.loc.gov/resource/g4103d.la000110/?r=0.306,0.82,0.288,0.127,0 : accessed 16 Oct 2024).

You can see how the area looks today – wide open farmland – on Google street and satellite view. 

Genealogy and Artifcts

These are the sort of Artifcts that genealogy and family history research can turn up, with only a taste of the finer details left in to give you a feel for how genealogists go about the telling of family history. But for most people, it’s not about the historical facts and dates but the key themes, stories, and connections behind these discoveries that matter most. And have no doubt, there are loads of more conventional artifacts hanging out in Ellen’s tree should she go looking to Artifct them, too – census records, photographs, drawings, certificates of birth, marriage, and death, and so on.  
 
Artifcts is a wonderful place for keeping and sharing memories. The five Artifcts I've shared are about recovering memories, recognizing the connections, and discovering and sharing the stories and doing so in a way that resonates through the generations. I hope they inspire you to preserve and share your own family history discoveries, traditional or otherwise, too.

Happy Artifcting! 
 
Jill

Enjoy all things family history? Take a look back at these ARTIcles, too.

DIY Family History Book: Publish Your Artifcts with Akin

An Easier and More Personal Approach to Family History

Use Artifcts Timelines to Enrich Your Family History

10 Ways Genealogists are Using Artifcts That May Help You, Too

How to Artifct Family History and Heirlooms

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© 2024 Artifcts, Inc. All Rights Reserved.

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65+ Years Old & Brain Health on Your Mind?

Let’s dispel a myth first thing in case it’s lingering in your mind: Dementia is not a normal part of aging.

According to the Alzheimer’s Association, research has shown many risk factors contribute to causing Alzheimer's and other dementias, including genetics, behaviors, and habits. "While some risk factors, such as age and family history, may be set in their influence, there are many risk factors that can be changed to potentially reduce a person's risk of cognitive decline."

The organization Hilarity for Charity: Bringing Light to Alzheimer’s nicely summarizes some of these factors in this simple graphic (read more at https://wearehfc.org/5-brain-health-habits/):

5 Brain Health Habits

Artifcts wants to play a role in reducing the risk of cognitive decline and helping people to get ahead of symptoms to adjust those factors within their control and others that could be influenced through medical intervention, too.

How will Artifcts do this?

Glad you asked!

Join Our Brain Health Study Today!

Like many, our co-founder Ellen’s family has been enduring the uncertainty and fear that often come with a loved one living with dementia. We’re grateful to share with you an opportunity to potentially bring to this world an easy, early access screening tool to get ahead of mild cognitive impairment (MCI) and dementia that's as simple as creating 1, 2, 3, 4, 5 Artifcts!

Information about joining a brain health study with Artifcts

 
 
CLICK THE IMAGE to learn more, or fill in the interest form at: https://redcap.link/2rbbhnwt 

The Artifcts-UMass Chan Medical Brain Health Study—funded by the Massachusetts eHealth Institute—is looking for volunteers age 65+ to join an at-home, Artifcts web/app-based research study that aims to answer whether the Artifcts platform can be used as a digital screening tool for cognitive health. Just imagine being able to screen your own brain health anytime, anywhere with the Artifcts you create every day anyway? We could flip the script and get people thinking about and acting on this information earlier than ever when more can be done to prevent and slow decline.

Participants will receive a one-year Artifcts membership at no cost to create and privately share Artifcts for the study, all from the convenience of your personal device (e.g., phone, tablet, or computer). You may be eligible if you are:

      • 65 years of age or older
      • Fluent in English
      • Able to give consent to participate; MCI/dementia status is not a determinant of participation
      • Able to provide/create audio files via Artifcts app or Artifcts.com

Please act today. We need your help to make this research study a success. Take the first step to enroll today and/or share with a friend or loved one who may qualify. Learn more >

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© 2024 Artifcts, Inc. All Rights Reserved.

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Can Chocolate Chip Cookies Be Your Legacy?

I always seem to have the funniest and yet profoundly moving conversations with my teenage daughter while stuck in traffic in our nation’s capitol. Yesterday was no exception. After a difficult conversation with a series of family members (all on speaker phone), my daughter turned to me and said, “Mom, I think your legacy is chocolate chip cookies.” 

I’ll spare you the details of the family conversation, but suffice it to say legacy, death, and dying were discussed. Not necessarily the happiest of topics, but topics that needed discussing nonetheless.  

Leave it to my daughter to come up with a one-liner that not only made me laugh but also made me think. You see, here at Artifcts we talk a lot about ‘stuff,’ legacy, family history, and stories. And although I have Artifcted my chocolate chip cookie recipe, I don’t think I ever would have lumped it into the category of my “legacy.” 

 

 
 
 
 
 

How Do We Define Legacy? 

Legacy is a complicated word. For some legacy may mean a name on a building, a patented invention, or other grandiose, broadly recognized achievements. For others, it may be the small moments, memorable stories, or favorite “isms” that made that person unique.  

Regardless of ‘what’ legacy is, all of us are busy creating, living, and building our legacies every single day. Each action we take, each ‘thing’ we make, all becomes part of our collective journey through life.  

So, although the Oxford dictionary defines legacy as either, “the amount of money or property left to someone in a will,” or “the long-lasting impact of particular events, actions, etc. that took place in the past, or of a person’s life,” we at Artifcts think “legacy” is so much more. It’s the stories, memories, and small moments that others will remember long after we are gone. It’s the things that made us laugh and maybe even the things that made us cry. It may be our habits, traditions, and favorite things.  

We’ve tried to capture the essence of all things legacy in our Legacy Checklist and know there is bound to be a thing or two that we missed. Why? Because we are all different, and we all lead different lives. One legacy is not like any other legacy.  

 

How Will You Define and Preserve Your Legacy? 

Seeing as October is Family History Month, and this week is National Estate Planning Week, we want to ask how will you not only define but also preserve and share your legacy? Take a moment this week to ponder this question and then take action. There is no time like the present to preserve and share the stories, moments, and yes, ‘stuff’ that make you, you! 

Will valuable assets and charitable donations be part of your legacy?  

If the answer is yes, ensure those assets are documented, and your directives are recorded in your estate plan or will. Our Artifcts “In the Future Field” can help you denote what happens next to those assets, creating a roadmap for your family or executor, including if the asset is to be donated or bequeathed.  

Do you find yourself thinking, “I have no children, but I have all this ‘stuff.’ I don’t think anyone will want it, and I don’t think anyone cares about my stories.”  

So often we undervalue our own life experiences. But we have to think more broadly: They are personal history, family history, and even world history. We’re members of communities and are valued. It’s also true that by linking a story with an item, you can increase its value, such that if you were to sell-off your estate one day, your stories may mean you can boost the ultimate value of the estate you might leave to a charitable organization in your community! 

Remember the “softer side” of your legacy, all those stories, memories, and small moments.  

Give yourself a goal of creating one Artifct a week that highlights some aspect of you that you want others to know about. Like me, it could be a favorite recipe that you’re famous for, or perhaps its tied to a memorable trip with an equally memorable souvenir, or a family heirloom with the family history you intend to pass down to the next generation. Sometimes those small moments mean just as much if not more than the big ‘stuff.’ 

Part of my legacy is indeed those chocolate chip cookies, as my daughter pointed out. The ones I bake before every cross-country meet, the ones the older kids hope for when coming home from college, and the ones I first baked (and delivered!) to my husband’s office when we were dating. The original recipe was my mother’s, although I have altered it over time to include salted butter and chocolate chunks rather than chocolate chips.  

Had you asked me, I would have said they were my mother’s cookies, and part of her legacy; she did teach me to bake them after all, seated on our old butcher block countertop. My daughter, however, has a different viewpoint. And isn’t that the whole point about legacy? Our legacy is what we will one day leave behind for others to remember about us.

_______________

This October, go BEYOND the balance sheet of life and capture the legacy that is you and the stories of your life. Grab that favorite item from your desk, your kitchen table, your living room shelf, and tell its story as only you can, because you lived it!

Happy Artifcting!

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© 2024 Artifcts, Inc. All Rights Reserved.

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