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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Cheers to 2025!

Dear Readers,  

As we begin the New Year, I wanted to take a moment to thank you for your support, encouragement, and feedback, whether you’ve been with us since the beginning or are just joining. I also want to share more about our exciting new pilot study on brain health with a major US university and some of the fun things 2025 has in store for our Artifcts community.  

Ellen and I created Artifcts to change the conversation around ‘stuff’ and to help us all preserve what matters most, whether that be the history and documentation behind great grandma’s wedding ring or the oh-so-funny video snippet of your loved one explaining the story behind a cherished photo. Here at Artifcts, we believe that family lore is just as important as the actual, factual stories, and that each of us is in our own way our family’s keeper.  

This year has been one of great growth for Artifcts—we've doubled our membership base, including members across the United States and in over a dozen countries and counting. More members have created more Artifcts, and some of our members have even out-Artifcted Ellen and me, which is no easy feat considering we each have 300+ Artifcts!  

Even as we’ve grown, we’ve remained true to our core, putting you, your data privacy, and your security first and foremost in all that we do. We know you place a great deal of trust in us as you create your Artifcts and it’s important to reaffirm that we’ve got your back, always. We’ll be rolling out enhanced security features in 2025 and exploring technologies to help protect unique content you create here at Artifcts beyond our existing copyright policies. 

We’ve also pushed headlong into the brain health arena this past year, embarking on a pilot study with the University of Massachusetts (UMass) Chan Medical School. We hope to prove that Artifcts and the process of Artifcting serve as a powerful screening tool for brain health. We’ve already had our first tranche of participants complete the required steps in the study, and our partners at UMass will begin analyzing the first sets of data early this year. We still have limited space available in the study so, if you are 65 or older and interested in participating, click here to learn more about the study and to sign up. Each of us can play an important role in ultimately preventing and/or slowing the advancement of cognitive decline due to dementia.  

We’ve also received some much-deserved recognition, beginning in February when Time Magazine named Artifcts as one of the top seven tools to help with decluttering. That was quickly followed by the Mom’s Choice Gold Award and an award from Family Tree Magazine naming Artifcts as one of the best genealogy tech tools of 2024. Ellen and I were also honored to be selected to participate in MassChallenge, the largest non-equity-based business accelerator program in the world. Bottom line, the word is getting out: ‘Stuff’ and legacy matter, and Artifcts is leading the charge.

Word is getting out: 'Stuff’ and legacy matter, and Artifcts is leading the charge.  

As for the here and now, the Artifcts team is hard at work ensuring Artifcts is where you need it, when you need it. Stay tuned for a couple of carefully researched and designed new product features in the first half of 2025, publication of our spring “Evenings with Artifcts” series schedule, and announcements of new partnerships spanning organizing and decluttering, estate planning, insurance, and beyond as we transform our relationships with ‘stuff’ together.  

With that, Ellen and I invite you to join us in a virtual toast as we say, “Cheers to 2025!” May it be a year of great growth and great fun.   

Happy Artifcting, 

Heather

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© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Artifcts 2024 Rewind: Our Best New Features From the Year

2024! What can we say. It was a year of rapid innovation, following through on the valuable feedback we’ve collected from the Arti Community – you – and with input from our cross-industry Greenhouse committee, too. We also set the stage for some exciting changes to come at Artifcts in 2025. What’s the expression about it taking years to become an “overnight success?” Bit by bit, we’ll show the world together what it means to adopt the #ArtiLife.

While we could bore you with every little change and improvement of 2024, we’re opting to hit just the highest of the highlights. Here we go!

1. Can you hear me now?

When we launched Artifcts, we offered you the ability to combine photos, videos, and audio in every Artifct you created. Now you can also record video and audio directly in the Artifcts app.

A lot of thought went into this process because the last thing we wanted was a scenario in which you recorded something nearly perfectly or that was a bit too long, and you were left stranded without an option to trim, compress, or save that file and try again. So, we built that all in, too!

Just think, how much do you love hearing your loved one’s voice? Now remember that feeling and consider it the next time you create an Artifct. Voice is magical: the inflections, the word choice, the bloopers.

2. Get sticker happy

Covid really brought QR codes front and center in our daily lives. From the get-go, we built them into Artifcts so you could easily print a QR code for any Artifct you created and attach the QR code to the object, linking the digital story with the physical object.

Fast forward three years and you all were using Artifcts QR codes in such volume that you insisted there had to be a better option than printing, cutting, and sticking them.

And that is how Artifcts QR code stickers were born!

Scan a QR code sticker and Artifcts will ask you, “Do you want to attach this to an existing Artifct or create a new one?” And off you go, linking the digital stories and memories with the 'stuff' in the room! Now you'll easily keep track of the stuff and the memories.

3. But I Need a Book

The reality is, we are tactile creatures. We like the comfort of things in our hands. We were therefore unsurprised that people often asked us about printing their Artifcts to a book.

But we’ve also learned along the way that more than 80% of photo books people start to create are abandoned. And products that price a book into their memberships or annual fees often never get completed. They are time consuming labors of love! So, we took a novel approach.

You focus your energy on creating your Artifcts. Our partner at Akin will design and deliver your book. Simply purchase your book from Akin, privately share the Artifcts you want published, and they’ll design and deliver your book.

And remember those QR codes? Akin will include those in your book so your friends and family can enjoy all the additional photos, video, and audio featured in your Artifcts, too!

4. Get a Little Help from a Pro

Our best intentions aside, sometimes it takes having someone beside us to get stuff done. We’re busy and our attention is divided. No wonder so many baby books go unfinished and so many closets and drawers go unorganized. Who has the time? Who has the skill?

With tremendous input across six industries, we delivered Artifcts for Professionals (ARTIPro) this summer. Now professionals can offer Artifcting services to help you organize the stuff and the memories and get prepared for the future.

Your motivation and needs will vary. Some of you are decluttering and/or downsizing and want to hold onto the memories even as you let go of some of the stuff. Others of you are trying to document and organize collections, both for the joy of the collection and maybe for insurance and estate planning purposes, too. Still others are taking the next step after organizing their vast photos collections to now Artifct the stories behind key photos - photos can’t talk after all!

Whatever your goal, ARTIPros can Artifct for and with you and securely transfer your Artifcts to you for ongoing private access when your time together is complete. Ask proefssionals you hire if they are an ARTIPro. None (yet) in your area? You can also purchase a virtual or in-person Artifcts concierge service. Learn more!

________________

Thank you all for coming along with us on this wild journey that is a startup. We look forward to more of it together in 2025. We have so much in store!

P.S. If you’ve made it this far, here’s a little reward: Message us at Support@Artifcts.com, and we’ll send the first 10 readers a packet of Artifcts QR code stickers. Happy Artifcting! 🎁

P.S.S. You can always look back on these and other features we released and shared over on ARTIcles by Artifcts. Read on! 

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© 2024 Artifcts, Inc. All Rights Reserved.

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The Top 10 ARTIcles by Artifcts of 2024

We published more than 70 ARTIcles and Press Center updates during 2024. That’s a lot of information, ideas, and inspiration flowing your way. As we sat down to look back at what most captured your interest, we saw organizing and decluttering dominating, buoyed by preparedness and support, too, from Artifcts’ new QR code stickers.

But we also see that the sentimental and emotional nature of the stuff we collect and accumulate weighs on our minds and opens us up to new approaches to help wade through the tough ‘stuff.’ We’d argue that’s why we also observed nostalgia-themed ARTIcles related to photos, sports memorabilia, and travel, rise to the top of the “most read” list, too.

Artifcts is so much more than an app. It’s a lifestyle. So these trends in what interests you here at Artifcts were extremely validating. We want to be there to help you with your stories and memories as well as the practical matters of life: What is this stuff, why does it matter, and what will I do with it next?

Whether reading for the first time or 10th, we hope you’ll enjoy this look back at the top 10 ARTIcles of 2024 and pick up a few reminders and tips along the way. Below we share excerpts from each and a link to re-read and enjoy.

#keepthememories #yourstoriesmatter #artifctthat #insurance #estateplanning

#10

My Family Wants Me to Tell My Stories. Help!

Feeling pressured to tell your life stories?

Has a loved one given you a questionnaire or book to write in about your life that feels like another to-do?

Are you receiving tips on how to “express yourself” or make your stories “entertaining," "thoughtful," or "compelling" and don’t really know where to begin?

(Are you the one creating the pressure?! Keep reading.) Today's article… Read the full ARTIcles story. 

You may also be interested in, “Telling My Story Without the Pressure of a Memoir.”

#9

We All Deserve a Purple Bin

My semitranslucent, plastic purple bin measures roughly 10 inches by 12 inches. I chose it because it was easy to spot and distinguish from my other storage bins. Already 20 years old, I’ve transported the bin to homes in six US states. It sits quietly now, minding its own business, in my dark attic. 

What’s in the bin? Hard to remember most days.  

If I were to lose it or Mother Nature were to destroy it, I’d feel the pain of curiosity about my loss, but I wouldn’t be able to quantify that loss. And in all honesty, I’d get over it a lot faster than I did the destruction of... Read the full ARTIcles story.

You may also be interested in, "Why One Mom Moved Beyond Memory Boxes and Instagram."

#8

Get Stickered! Introducing Artifcts QR Code Stickers

Our new QR code stickers make fast work of sorting through and organizing all that ‘stuff.’ Once you purchase a set, you can grab your Artifcts sticker sheets, get cozy in that attic, den, basement, or maybe even family member’s home, and start Artifcting and stickering, zero interruptions to search out a printer. Before you know it, you’ll have added valuable stories to your Artifcts collection and instantly and meaningfully organized all those items. 

"Our mission at Artifcts is to help you connect the stories of life with the objects that you’ve collected, accumulated, and inherited. Now with Artifcts QR stickers we’ve made it that much simpler to keep track of your ‘stuff’ and your memories, too," said co-founder and CEO Heather Nickerson.

Don't believe us? Hear from someone who's helped 10s of 1,000s of people... Read the full ARTIcles story.

You may also be interested in, "Artifcts® Platform Now Supports Publishing to Custom-Designed Books with Partner Akin."

#7

Every Room Has a Story: Kitchen Edition

Welcome to the fourth in our series of the stories of your living spaces: Your kitchen. Often the workhorse of our homes, the kitchen is also ground zero for family gatherings, traditions and oh-so-many memories and stories to go along with it all. Not to mention ALL that cabinet space, which too often ends up becoming the final resting place for long forgotten and seldom used gadgets, mugs, cookbooks, and more! 

What surprises are hidden behind your cabinet doors? What memories and stories are sitting untold? What ‘stuff’ is getting in your way of the job to be done: cooking! Let’s go! 

Catch up on past editions... Read the full ARTIcles story

You may also be interested in, "Artifcts: Your Digital Cookbook Meets Culinary Scrapbook."

#6

Emergency Go Bag: Don't Forget the Memories

As spring cleaning continues and storms rage, we’re taking a moment to help you make the most of that frenzy to also boost your preparedness, a key theme here at Artifcts.

We’ve shared with you the true story of our co-founder Ellen who experienced a home fire at the age of seven and encouraged you to consider what objects in your home matter most. Whether you’re in a location prone to wildfires, floods, tornados, or other extreme weather events, preparation is key.

We also recently shared the story of a woman who proactively relocated her cherished belongings to a secure, climate-controlled storage facility out of harm’s way from the California wildfires only to have a flood... Read the full ARTIcles story.

You may also be interested in, "Insurance and the Art of Artifcts."

#5

Swedish Death Cleaning Your Digital Legacy

Swedish Death Cleaning provides a conceptual framework to encourage us each to organize and declutter our homes to reduce the burden on loved ones who would otherwise need to sift through 1000s of objects one day when we’re no longer here. We might be some of the biggest fans of Margareta Magnusson, who introduced the concept in her book, The Gentle Art of Swedish Death Cleaning, that she’s never met.💗 ...

... What ARE we talking about, “digital legacy?” Good question! Because, no, in this context, it is not about the entirety of your online life or digital assets, e.g. banking, mortgages,... Read the full ARTIcles story.

You may also be interested in other ARTIcles by Artifcts about Swedish Death Cleaning.

#4

Minimalism Techniques That Can Help Us All

A decade or so ago when Zoë Kim, of Raising Simple, began taking small steps toward a more minimalist lifestyle, it was her kitchen that was her motivator. How could she function when there was so much stuff, food stuff to use and not waste, but also stuff to fit into cupboards, wash and dry, and generally even remember to use! Why did she even have five wooden spoons when a few would do?

Fast forward to 2023. She's the mom to seven children in a blended family with her partner Matt Paxton. While he had spent nearly his entire career helping hoarders, supporting people who need to clean out their houses and others who were downsizing, he was never a minimalist. He liked his stuff, and the stuff from his dad... Read the full ARTIcles story.

You may also be interested in, "15 Decluttering Targets for Artifcters."

#3

Salvaging Water Damaged Photos

The following article includes excerpts from a true story shared with Artifcts by a member of the Arti Community and republished here with permission. May their loss help your future.

______________

Imagine yourself in this scenario: Wildfires are approaching your home. You evacuate, taking with you your most cherished possessions, including those incredibly vulnerable photos, videos, books, and family documents. You feel relief when you place them inside a climate-controlled storage unit far outside the fire zone. 

Days later you receive a call from the storage facility. There’s been an accident. Your storage unit has been flooded via a damaged sprinkler system... Read the full ARTIcles story.

You may also be interested in, "Let's Talk Photo Negatives and VHS Tapes."

#2

TIME Magazine Wants You to Declutter With Artifcts

Angela Haupt, journalist with TIME magazine, featured Artifcts this week in an online article that united experts in mental health and decluttering to share tools and tactics to "kickstart a realistic decluttering routine." We especially loved this insight from our own strategic advisory board member and popular TV host Matt Paxton:

Many people struggle to declutter because they don’t want to part with items that remind them of someone or something they love, Paxton says. A simple mindset shift can make a big difference: Think of getting rid of stuff as a way of unearthing your family’s history. 

A history you can then easily capture, preserve, and share here at Artifcts. Read the full story on TIME.

You may also be interested in, "15 Years in Storage: Now What?

#1

Letting Go of Sentimental Items

Last fall Chris Stapleton appeared in a Sunday morning interview on NBC with Willie Geist. In a moment of reflection on the “how” of his music making, Chris pointed to a chair he’s used as he’s recorded all of his albums and said, “It’s home.” 

We get sentimental about objects for that “home” feeling among other reasons, making it difficult to let go sometimes. These are the artifacts of our lives! Today, we’re sharing our green-yellow-red light approach to reevaluating your sentimental collections. 

But, Reader, beware! If you are waiting for us... Read the full ARTIcles story.

You may also be interested in, Spring Cleaning: The Clothing Edition.

_________________

2024 is now a wrap. We look forward to seeing you back here in January!

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Curious for more? Take a look back at the Top 10 ARTIcles of 2023, too.


© 2024 Artifcts, Inc. All Rights Reserved.

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