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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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The Great ‘Stuff’ Transfer: Avoid the Clutter and Preserve Your Legacy

The wealth being passed down from Baby Boomers isn’t just dollars — it’s decades’ worth of ‘stuff.’ As we enter what many call the Great Wealth Transfer, the children of Boomers are discovering that a big chunk of what they inherit comes in the form of physical objects: collections, vintage items, and sometimes things nobody quite knows what to do with. 

Our Co-Founder, Heather, discovered this firsthand after losing her mother and having to sort through SO. MUCH. STUFF. 

What’s Actually Being Inherited 

According to a recent Bloomberg article by Chris Rovzar, as much as $90 trillion in assets will change hands over the next few decades. But alongside financial assets lie a mounting inheritance of physical belongings. We're talking about antique furniture, sterling silver flatware, model trains, Hummel figurines, cut-crystal glassware — even miniature pianos. 

Some of these items carry deep sentimental value. For others, not so much. The result? Many heirs feel buried under a mountain of ‘stuff’ they didn’t necessarily ask for. 

Why There's So Much ‘Stuff’ 

Collectors never stopped collecting. Boomers who built their collections over their lifetimes didn’t always see them as clutter. Their passions were real — and they hoped their kids would appreciate them too. 

As we age, many of us may want to downsize. But instead of letting go, we hold on to beloved items or leave the bulk to the next generation. Matt Paxton, star of both Hoarders and Filthy Fortunes, and Advisor to Artifcts sees this daily as he and his team help families downsize and somehow deal with all the ‘stuff.’   

We are also great at avoiding tough conversations. Not all families talk about what to keep and what to let go of. Without clear plans, decisions fall to the children — who are often under emotional stress. 

The Impact on the Next Generation 

For many Millennials and Gen Xers, dealing with their parents’ estates isn’t just a financial task — it’s deeply emotional work. Rovzar describes cleaning out a parent’s house as “upsetting, stressful and deeply sad,” but also cathartic when you find unexpected treasures like a long-lost recipe or beloved childhood memento. 

On the practical side: 

  • Storage is becoming a challenge. Some families use storage units to hold inherited objects, which can be costly. Self-storage is a $59 BILLION dollar industry in the US alone.  
  • Selling isn’t always easy. Vintage doesn’t always mean valuable. Many items have limited resale markets.
  • Keeping the legacy feels heavy. Not every object has a clear inheritor, and not all heirs want what their parents collected. 

What Can Be Done — Thoughtfully 

Do you find yourself or your loved ones staring at the oncoming ‘stuff’ tsunami and not sure what to do? We asked experts across the organizing, downsizing, and photo management industries on how to navigate this transfer of stuff: 

Have conversations early. Parents and children should talk about what matters, what doesn’t, and what to do with sentimental vs. practical belongings. 

Prioritize what to keep. Not everything needs to survive for another generation. Choosing key heirlooms can help reduce clutter while preserving meaning. Check out our guide to Swedish Death Cleaning to help you purposefully choose which possessions to hold onto and which possessions to rehome or let go of altogether. 

 

Hot cocoa mugs Our Co-Founder Heather kept these vintage hot cocoa mugs after her mother passed--not for the financial value but because of the memories. 

Be realistic about disposal. Items that don’t hold value may be donated, recycled, or sold. A professional estate sale service can help. Learn more about estate sales and other online options for selling items in our Everything You Need to Know Before Heading to Your First Estate Sale ARTIcles story. 

Document provenance. If a piece has real historical or monetary value, keeping a record helps with future decisions and may make it more meaningful. It can also help your heirs not be “the ones” who accidentally donate a Picasso to Goodwill.  

Why This Matters 

This isn’t just a story about stuff — it’s about generational legacy, memory, and how we value our lives through objects. As wealth moves from one generation to the next, what we inherit isn't just bank accounts; it’s a tangible piece of who our parents and grandparents were. 

For many heirs, sorting through these items is more than a transaction. It’s a way to understand their loved ones, decide what to carry forward, and gently close chapters in a responsible and emotionally respectful way. 

As you look around your home — or your parents’ if you happen to be heading home for the holidays— notice the items that hold meaning: 

  • The broach worn on a wedding day
  • The tool passed down from a grandfather
  • The ticket stub from a once-in-a-lifetime concert
  • The odd little figurine that always sat on the mantel 

Those keepsakes aren’t just things, they’re experiences, memories, and connections waiting to be captured. Take a moment to Artifct those items, capture the story, the history, and all the little details that make you smile, laugh, or remind you of your loved one(s). Give future generations the context they need — not just the clutter, because the real inheritance isn’t the ‘stuff.’ It’s the life stories and memories behind it. 

Still with us? Extra credit if you use our “In the Future” field to tell your heirs what to do with the item when the time comes — keep, donate, sell, bequeath, or “as you wish.” Lift the weight of uncertainty before it ever lands on their shoulders. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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A New Family Tradition for the Holidays that Won't Cost a Dime

Who doesn’t love the board games, flag football, and annual viewing of movie favorites like Miracle on 34th Street, The Grinch, and Home Alone over the holidays with your family?

Get ready to make some new traditions, have fun with your family, and avoid awkward conversations like, “Have you seen Aunt Dot's new hairstyle?” Instead, you'll get to enjoy more of those, “I never knew that about you!” moments! We’re putting a spin on those traditions of togetherness with Artifcts, to help you AND your family save and share the memories and laugh-out-loud stories from holidays past and present. 

New Family Memories and Traditions with Artifcts 

We asked some of our most avid Artifcters, “How do you Artifct with family” and distilled the rather humorous stories we heard into a step-by-step process anyone can do whether you're hosting your crew this holiday season, or traveling across country (or next door!). Bonus, not only can these steps be used during your next holiday gathering, they also work great for you next family reunion too. 

#1. CREATE YOUR FREE ARTIFCTS MEMBERSHIP

If you're going to use Artifcts to preserve and share the memories and stories, you're going to need an account. Sign up free in 30 seconds, start to finish. Already have an account? Fabulous! You can skip to step #2.

#2. DECIDE ON A THEME

Give your family a focus for all those stories and memories. Here are some ideas to get you started, but we also offer free checklists to inspire you. Some families even send a link to the checklist/theme they choose ahead of the family gathering!

  • Recipes. Request modern family favorites to expand your repertoire. Or stick to oldies but goodies that have been passed down through the years. Make sure you include those "secret" ingredients too. 
  • Photos. “Oldest” and “funniest” competitions could be fun. One person told us last year they used, “Rarely do you see so many of us together,” types of photos and it was a blast. So many long-forgotten photos, and so many family members. Go for it! 
  • Family treasures. Maybe they’re family heirlooms or sentimental pieces created by your kids. Maybe they're mementos purchased while traveling and make for a good story. One family told their loved ones to each bring a cherished item to be Artifcted after Thanksgiving dinner. The result? A virtual timecapsule to be enjoyed for years to come!  
  • Going, going, gone. This one made us laugh and came from a reader after our recent “Epilogue: Family Keepers” story. The idea here is that if you are holding on to family heirlooms, antiques, or similar items, and you don’t really WANT to hold on to them, Artifct them to let others know so they have a final chance to call “Dibs!” 
  • All things sports. This final example was from a family of running enthusiasts. Maybe your family is made up of musicians, artists, or travelers; same idea applies. This family Artifcted photos, running bibs, and race medals from the year, including videos of each of them crossing the finish lines. Personal best in a 5k? Awesome! 

 

Running bibs from 2025Keep the memories, but maybe not every last running bib from the past year. 

#3 ADD FAMILY MEMBERS TO YOUR ARTIFCTS "NETWORK"

(This step is optional, feel free to skip to step #4)

You need only each person's name and email. You can make it easier by filling in this template and then returning to your Account Settings > Content & Network > Network and clicking “Import” to add them all at once.

Don't have their email addresses? Text, call, or post a message wherever you and your family communicate to ask them to create an account on Artifcts.com and then send you their screen name. You can easily add them that way too.

#4 CREATE AN INVITE-ONLY ARTIFCTS CIRCLE

Create an Artifcts Circle (we have a help video, too!) to easily unite and organize all the Artifcts your family creates and shares. Add each family member to it by: (a) selecting from your list if you completed step #3, (b) typing in their email address directly, or (c) emailing or texting them a link from your circle - they will have a week to accept the invite and you can always send a new link if needed.

      • You can choose, per person, to let them invite others or to make another person an “admin” who can add AND delete others. 
      • In the “About” section, describe for your family what this circle is for, e.g., “Let’s gather up and share favorite recipes for the holidays.”  
      • Then click to invite them and leave a comment, e.g.:

“Please create a free Artifcts account so we can swap recipes this year and not lose them in email or texts! Tag them #Thanksgiving2025. Bonus points if you add a funny short video snippet or audio file! Don’t forget to click share and choose this Circle or we can't see it. Call me if you need help.” 

You can always edit the Circle details, image for the Circle, and members, so don’t worry if you forget something (or someone) or have a change of plans.

 

Artifcts Circle exampleOur Co-Founder Heather's Artifcts Circle from Thanksgiving 2022. 

#5. CREATE YOUR ARTIFCTS & PICK YOUR MOMENT

When will you set aside time to share and reminisce about all your new Artifcts from your family? Maybe as the dinner is cooking or perhaps after dessert, you each take a couple of minutes and share the Artifcts you created and added to the Circle. You may discover new details, photos, and related stories you’ve never heard before!

Best yet, once your family starts Artifcting and sharing with your new Circle, they can contribute all year long! Next year you can pick right back up or choose a new theme to capture your family's history.

Togetherness and Remembrance this Holiday Season 

We want to acknowledge and talk about another facet of the holidays: grief.  

We know that the holidays can be an incredibly challenging time for many of us. We’re facing them with loved ones missing for the first time or perhaps facing the end soon. Artifcts can be a powerful way to spend time together capturing memories and stories for now and later, for you and for all your loved ones. It can also make it easier to decide what becomes of all the keepsakes that we ultimately leave behind one day.  

Our free Life Preparedness and After-Loss Support Guide may offer a helpful starting point. You may also find inspiration in some of our past ARTIcles by Artifcts such as Gift Your Loved Ones a Why and The Three Things I Wish My Mother Had Artifcted.  

Consider taking the time to watch the recording from our panel discussion about new traditions for the holidays as we process our grief. Our guests, Rachel Donnelly, founder of My AfterLight and Professionals of After Loss Services, and Garrick Colwell, of Kitchen Table Conversations, brought diverse and deep backgrounds to the practical and emotional aspects of grief. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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Preserving Family Traditions, One Recipe at a Time

For parts of the United States, sweater weather is officially here, and with it comes an increasingly frenetic pace of to-do's as we approach the holiday season. Old St. Nick is not the only one making a list and checking it twice—our co-founder Heather has already started a list of recipes (and ingredients!) needed to pull off a family Thanksgiving feast, and we know she is not alone.  

Here at Artifcts, we want to help you reclaim the joy (and meaning!) that goes along with the holidays all season long. Our starting point? Our kitchens, and more specifically with our cookbooks and recipes, because chances are the recipes that we make and love are not solely about the ingredients, but about the memories, traditions, and family stories that make the holidays so special.  

Why it matters: cookbooks, recipes, and memories 

It might surprise you that in researching this story we discovered that the average American family owns at least 15 cookbooks, and that three in ten women have a cookbook collection, according to Morris Cookbooks, the largest cookbook publisher in the US. Informal online discussions meanwhile suggest many households own dozens—or even hundreds—of cookbooks, far surpassing the “average.”  

Why does that matter now, especially as we head into the holiday season? Because recipes aren’t just instructions. Researcher Eleonora Sava highlights this point in her 2021 article titled, Family Cookbooks—Objects of Family Memories. Sava describes recipes and cookbooks as objects of memory as they record more than ingredients and steps. According to Sava, cookbooks capture handwriting and family tastes, and link generations through the act of cooking.  

...recipes and cookbooks [are] objects of memory as they record more than ingredients and steps.

And as the holidays approach—when families gather, when traditional dishes make their annual appearance, when memories of past celebrations resurface—the meaning of a recipe goes far beyond the kitchen. A dish becomes a link to a grandparent, a holiday table, a childhood kitchen smell, or a moment of togetherness.  

So how can you best preserve those family traditions in an organized, shareable way—especially heading into the holidays? Hello Artifcts! 

Artifcts allows you to capture not only the recipe itself, but its origin, stories about the person who made it, the holiday or event it was tied to, notes (handwritten or digital), and even tangents like family anecdotes, ingredient variations, or why it matters to you. With Artifcts, a recipe becomes far more than a page in a cookbook—it becomes a shareable, searchable, multimedia keepsake. 

 

Click the image to view Matt Paxton's family cookbook that he Artifcted. 

How to Artifct your recipes to preserve traditions, stories, and memories 

Intrigued? Want to give it a try? We’ve compiled the below step-by-step guide to help you begin Artifcting your family recipes and preserving your culinary heritage ahead of the holidays: 

1. Gather your recipes and the accompanying keepsakes 

  • Pull together all the physical and digital items 
  • Don’t forget handwritten index cards, printed family cookbooks, scraps of parchment with notes, old magazine cut-outs, even photos of the dish or the family moment. 

2. Photograph the key items you want to include in the Artifct 

  • Don’t worry, you can always go back and edit it if you forget something! 

3. Add the story behind each recipe 

  • Who cooked it originally?  
  • When/where was it typically served? (Holiday dinner each December, Sunday brunch, etc.)
  • What makes it special? The ingredient twist? The aroma? The family joke tied to it?
  • Write (or record video or audio) short anecdotes: “I remember the year the turkey caught fire and we still served this cranberry relish…”
  • Photograph: The dish itself, the handwritten card, the cook in action, the table-setting from past years. 

4. Organize, organize, organize 

  • Use Categories (Home → Recipes and Occasions → Holidays)
  • Create custom tags to easily sort and search, e.g., #MomsRecipes, #FamilyFavorite, #Handwritten, #Thanksgiving2025, etc. 

5. Share and invite contributions 

  • Privately share recipes with relatives (near or far) via link or invite.  
  • Give loved ones “Editor” access so they can collaborate and even add variations or their own memories, if you want them to. 

You might discover after Artifcting your family recipes you may be willing (or able) to downsize and declutter your cookbook collection. Consider retaining the cookbooks you actively use, the sentimental ones, and let others go (donate, recycle, give away) knowing your family’s tradition lives on in your Artifcts collection. This is especially helpful ahead of holidays, when you may want to free up space, reduce clutter, simplify your kitchen/library area—and keep the heart of your culinary heritage intact  

Why Artifcting wins vs. pure cookbooks 

  • Shareability: Traditional cookbooks are fine for the in-house chef, but sharing them across generations, branches of the family, or geographically separated relatives is harder. With Artifcts, you can privately share with cousins, grandchildren, or nieces and nephews, invite contributions, and access from anywhere. 
  • Context & story: A cookbook often gives you a title, ingredients, steps—but rarely the story: “why Grandma always added nutmeg,” or “how this dish saved the day when the oven broke on Christmas Eve.” Artifcts preserve the memory, not just the mechanics. 
  • Searchable & customizable: You can tag by holiday, ingredient, dietary restriction, chef-in-the-family, etc. Over time you build an archive that you can browse by event or person—far more flexible than a static bookshelf. 
  • Space & organization: If your cookbook collection is growing unwieldy (shelves overflowing, dusting stress), Artifcting gives you a chance to digitize key recipes + stories, reduce physical clutter, and still keep the heritage alive. It’s a win-win: fewer books, more meaning. 
  • Legacy and future-proofing: Physical cookbooks may fade and get lost; handwritten cards may deteriorate. A thoughtfully maintained digital archive ensures these traditions aren’t lost, even if a physical book is damaged or thrown out. This matters especially for holiday-linked dishes that may only appear once a year. 

 

Final thoughts 

Family recipes are more than just good food. They are the threads that weave together generations, holidays, kitchens, stories, aromas, and memories. As Sava noted in her article on family cookbooks: “The family cookbook becomes an album of memories… the handwriting may summon the image of the person who wrote that recipe.”  

By taking the time now—before the holiday rush—to Artifct your cherished recipes, you’ll be gifting your family a legacy of meaning as well as a well-curated digital archive rich with stories, photos, and flavors. It’s he kind of heirloom that can travel across generations far easier than a shelf-full of cookbooks. 

So, pull out your recipe box, gather those favorite dishes, invite your family to tell you the “why” behind them—and get started preserving your traditions, one recipe at a time. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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