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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Ready to Declutter Your Living Room and Don’t Know Where to Start? 

It’s January, and we’re focused on the living room in our 2025 series, “Around the House, with Artifcts.” 

Before we dive into today’s ARTIcles story, we want to call ourselves out. There’s been a lot of chatter about something that we hadn’t even thought to address: What is a living room?

In some homes, there may be only one main room where you gather, listen to music, read books, watch TV. In others, you might have a living room that’s distinct from a family room. In these cases, the living room is often devoid of one thing in particular: a TV. It’s meant for relaxation and conversation.

For the purposes of “Around the House, with Artifcts” we’re not picky about whether you’re working with a living room or family room. Both rooms:

      • Are high traffic, social areas 
      • Accumulate objects of sentimental and financial value 
      • Tend to be more about layout and decorating than some other spaces in the home

Okay, with that said, on with the story!

One Process to Rule Them All: Declutter, Artifct, Organize 

You’re welcome, Lord of the Rings fans!

When we are focused on daily living meets practical habits, in every room, we have the same process: declutter, Artifct, organize.

declutter - Artifct - organize

When it comes to the living room, which has a high propensity to be a major collection point for knickknacks to fine art, this strategy is particularly helpful. So much to Artifct! 

Declutter

You gain so much clarity when you remove the clutter. You learn: 

      • What’s accumulating 
      • Where it’s accumulating 
      • What’s worn out, in need of an update/upgrade, or simply no longer giving you joy. (Yup, we said it. Forgive us if you are not a joy fan.) Watch out, this clutter could include fixtures like furniture, which often we look right past when decluttering. 
      • What you need and/or want to make space for going forward.

fun fact - many rocking chairs have been Artifcted

Every home has its own rhythm and its own natural clutter. We asked some members of the Arti Community about their most common living room clutter. Here were some of their responses:

      • Catalogs that come in the mail 
      • Personal items, like eyeglasses, pens and notepads, medicines 
      • Toys, including for our furry family members 
      • Technology, including laptops, iPads, and earbuds 
      • (Seemingly) Random remotes, chargers, charging cords, and other tech items 
      • Pillows and blankets 
      • Puzzles and games

This comment about toys from one of our members is too good not to share: “The movie “Toy Story” was on to something, because I could swear the toys get up and walk in there all by themselves. Wasn’t it clean when we went to bed?” Oh, we sure do feel you!

Now that you know what’s accumulating on a regular basis, you can focus on the next step. 

Artifct that

The recent fires in California have put a fine point on what it means to lose everything. You may have memories, you may have some photos, but an Artifct can pull triple duty: ease you through your grief, helping you to re-live happier times; support an insurance claim when you share an Artifct with your insurer; and help you rebuild and re-furnish your favorite spaces when the time comes. 

In the living room, where you have collectibles, decorative items, homemade blankets, art and photographs, books, and more, pause to consider what the items mean to you. The stories they could tell! It’s a great room to start in if you are building your Artifcts collection. It’s likely rich with your stories.  

A few Artifcting tips for the living room:

      • Valuable items. Remember to include in each Artifct receipts, appraisals, and other items in the “Documentation” section that can support re-selling, estate planning, and insurance. 
      • Purely sentimental. When you Artifct these items, complete the “In the Future” field to help others know what to do with them one day when you’re no longer here. Make their decisions easier. 
      • One of a kind. For your one-of-a-kind items, valuable or sentimental, that mean so much to you, consider sharing those Artifcts with friends and family. Everyone loves a good story! 
      • On the way out. If your declutter included sentimental items that are hard to let go of, Artifct that and the story to remember always and to say goodbye.

Organize

You won’t get far with organizing if there’s nowhere to put the stuff. If you have certain items that are constant thorns in your side, items left out and about in passing or because of frequent use, start with those. It’s a great win to remove the clutter and find a long-term solution.

For everything else, here are a few friendly organizing reminders:

      • Put things in the closest proximity that is practical to where they are used.  
      • If ‘stuff’ gives you anxiety, intentionally minimize what’s out on display and rotate new objects in by season or on a schedule, like monthly. 
      • Find a home for your best intentions, like books and magazines you've been meaning to read, craft projects you intend to start or finish, and so on. You can pull them out when you’re actually ready for them. 
      • Consider carefully if more storage is the answer in your situation. You might need to go back to the decluttering and Artifcting steps if you find yourself filling up and maybe overflowing your existing and/or new storage solutions.

What your your tips for decluttering living spaces and making it easy to let go of items, sentimental and valuable alike? Write to us at Editor@Artifcts.com

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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Suitcases in the Attic Preserved One Family’s Holocaust History

Today is International Holocaust Remembrance Day, the anniversary of the liberation of the Auschwitz-Birkenau concentration camp. Through the artifacts and stories carefully preserved and shared, we can connect with our shared history and bring forward its lessons to a new generation. We hope you find inspiration in this story, the spoken and unspoken history of a family that has now been brought into the light. We extend our deep gratitude to Deborah for sharing her story.

_________________

Meet Deborah.  

Deborah grew up Jewish, the kind of Jewish that enjoyed matzah but also celebrated Christmas with other kids in her Connecticut neighborhood. Being Jewish, she felt different, special, “even if I didn’t know what being Jewish meant.”

While Deborah knew vaguely of her family’s migration from Austria to the United States during World War II, she knew little of the details that completely relandscaped her family’s lives.

Fast forward many years to 2003 when Deborah asked her mother about family documentation that might exist to support reparation claims for those who had property stolen as the Nazis swept across Europe. “My Mom said, ‘Good luck with that,’ and pointed up, to the attic, ‘Everything’s up there. Suitcases full. Take it.'"

Sure enough, Deborah’s great grandfather, her mother’s paternal family, had squirreled away a plethora of ephemera to document his original Vienna-based hat business, along with letters and other materials of their life. Everything they had departed Vienna for the US with, was all that remained. The rest? The rest was in secure storage at a port in Italy, destined for a ship to the US, and stolen when the Germans overtook the port. 

“It turns out, my mother’s maternal family, having left for the US a few years earlier arrived with practically all of their household items. We’re talking everything down to their 12-piece fine porcelain dinner service.” But of course, they lived in a small apartment in New York and had no need for most of the items. It all sat in storage for decades, wrapped securely in the same 1938 newspaper it shipped over to the US in.

Following are snippets from our co-founder Ellen’s conversation with Deborah in honor of today’s International Holocaust Remembrance Day. We’re sharing some of the spirit and content behind her discoveries into her own family history and the holocaust. Her Artifcted collection of family artifacts and her book Nothing Really Bad Will Happen provide you, the curious, with so much more historical color and context. We encourage you to explore and take in the themes of resilience, legacy, and survivorship.

_________________

Ellen Goodwin: Where did all these family artifacts come from? You have a hat designed by your great grandfather, a vast collection of mementos and ephemera. Who was keeping them all this time? How has it been preserved?

Deborah Holman: Well, one part of my family lost everything, and the other saved it all.

My mothers’ father’s family essentially lost everything. They moved it into a storage container in Italy in 1941 to ship to the US once they got here. But when the Germans captured the port, everything they owned was stolen. They arrived with a suitcase and 5 bucks. The only reason I have one of the hats from my great grandfather’s hat factory in Vienna is I was able to find one on eBay!

My mother’s maternal family left earlier, in 1938, and they kept everything. They dragged all of it from Vienna and deposited it in the storage area of their apartment building. It sat there until it migrated into my mother’s attic, wrapped, unused, and never spoken of.

cabinet with china from Vienna    offwhite plate in cabinet

Goodwin: But your great grandfather’s documents, they were an exception. They made the trip with him to the US, right?

Holman: Yes, exactly. When they confiscated his hat factory, he began immediately to try and get it back. He saved every document, every letter for reparation claims. It was a whole additional suitcase in my mother’s attic I never knew about.

Goodwin: You never knew. You mean your mother never discussed it? 

Holman: Never. My mom was six when she fled here with her mother and grandmother. All she ever said were things like, “I could have been a princess,” and “Maybe I could have had a sibling,” or “We had money, and then we had nothing.” I knew her father had spent 10 months in two concentration camps, my grandmother had all the letters he sent every two weeks, but that’s it. 

My daughter was the only one to ever open a small crack into my family’s holocaust history when she interviewed my mother for a school project in the late 90s. I don’t know how accurate the memories were, but my mother shared more than I had heard before. And then that was it, “There’s no point in talking about it anymore,” were my mother’s final words on it. 

Goodwin: When going through large collections like these you expect to find certain things: passports, travel papers, letters, and the like. Did you find anything surprising?

Holman: As I was writing my book, I was feeling guilty about how I portrayed my great grandfather, the hat maker. He does not come across as a really good guy, so stern. And that’s where the title of the book, “Nothing Really Bad is Going to Happen,” came from. His view of what the Nazis were doing was akin to “this happens to Jews all the time.” He almost blew it, not getting out until ’41 because of his mindset. 

And yet, one day out of the blue, my sister called to tell me she found his wallet in a box in her house. She has no idea how it came to be in her possession. And tucked in the back of the wallet was a newspaper article, written in German. I translated it and discovered it was essentially an advice column, advising against giving your children too much before you die because if you do, they won’t learn to be self-sufficient, and they’ll want you to die prematurely so they can get your stuff.

With that article, I realized, I portrayed him pretty accurately. Guilt gone!

Goodwin: And THAT is why I tell people the things we keep speak volumes about us, what we value, and even our aspirations.

So, you have all this now, and you know more about your family history. What will become of these physical artifacts?

Holman: We’ve agreed we want to donate items of broader interest to an institution where people will get to see it all up close, somewhere more intimate. There are some museums in NYC as well as the Center for Jewish History that we have in mind. 

Goodwin: As we bring our conversation to a close, I’d like to circle back to where we began. You said as a child you didn’t know what being Jewish meant to you. What does being Jewish mean to you now after you’ve done all this family research?

Holman: Being Jewish means strength and resilience. It means “Good luck. Do what you want. We’re not going anywhere.”  

_________________

Let this be your call to action on this International Holocaust Remembrance Day. Let this family's artifacts of the past and the people and stories they represent remind us always to stand against hate and intolerance in all its forms. We are better than our past, always improving with the lessons of history as our guide.

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© 2025 Artifcts, Inc. All Rights Reserved.

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Why Finding an Old Photo Can be so Difficult and Strategies to Start Organizing Your Pics

When my daughter first started to read, she loved to sit and page through the Shel Silverstein books of poetry. I’d overhear her chirpy little voice melodically reciting the poems in her bedroom to her audience of stuffed animals. The books are aged but quality hardbound copies, gifts from my parents when I was young and bearing inscriptions such as “Merry Christmas, 1992.”  

As my daughter got a bit older, questions started to bubble up from the poems, like, “Why is there a curly string on that phone?” and “What is that v coming out of the top of that big tv?” 

Technology has changed dramatically since Silverstein penned these poems, opening up new topics of conversation across generations.

Technology change has also greatly complicated something else: Simply finding a photo.

I am in my 40s. I have lived through the transition from 35 mm film to digital cameras supported by memory cards to predominantly using my smartphone to take pictures. I don’t even have a camera purchased within the last decade! I should probably take a hint from Artifcts’ Tech Detox checklist to dispose of a few. But maybe not the first big 35mm I bought when I was leaving to study abroad in Sweden. It’s a bit sentimental to me.

I digress!

Fast forward to last weekend when I wanted to find a series of photos I took when my sister and I visited NYC in 2005 just after Thanksgiving. I turned to my husband and said, “What did we even take photos with in 2005? Did we have cameras on our phones then?” He shrugged and hazarded a guess that we were still in the memory card digital camera era.

I looked for over an hour through portable hard drives and photos in cloud storage to no avail. Making this search more complicated was the fact that for some reason, the dates on the photos in the folder viewer were all identical, like it took on the date that I transferred the photos to the hard drive.

What’s next for my photos?

My photo problem is growing worse by the day. I’m guessing yours is, too. Did you know that on average we take 20 photos a day? That’s 5.9 billion photos every day worldwide.

And that’s not even factoring the boxes, albums, and bins of photos that my parents will someday pass on to my siblings and me. I need to get my act together now before the deluge arrives.

My action plan looks something like this: 

      • Corral all my photos—physical and digital—into one place and back them all up on a portable hard drive and in the cloud, because I do not want to lose anything.
      • For physical photos with no digital version, decide to (a) buy a scanner and digitize myself, (b) hire a professional photo manager to tackle this and so much more, (c) take the photos into a local shop or a mail away company to digitize, and/or (d) use the Photomyne app to scan the photos rapidly without even removing them from their album pages. Making this effort far easier could be technology like Mylio. It is designed to corral your photos into a single library and to make the next step easier too…
      • Sort my photos, at scale, which to me sounds incredibly daunting and unpleasant. This is where I hope that the metadata in at least the digital-native photos will expedite the process because it can reveal time, date, and place. Plus, even the tech built into the modern smartphone can sort by type of photo (yes, it knows how many selfies you’re taking) and provides facial recognition, too.

metadata for a digital photo

 
 
Not sure how to see your photo's metadata? Usually you can right click and choose the option to see more information or "Get Info." On your mobile phone, well, that varies, but on mine I can slide up on the photo to reveal those inherited details. You can fill in some fields to add tags and notes. Why giant compaines think this is a pleasant way to go about adding meaning to pics, however, is beyond us!
      • For scanned photos, well, that’s another matter. There’s no metadata unless I presorted them and have at least an event name or year associated with them or the camera-imposed dates on them (but then, was my camera date and time accurate?).
      • Tag favorite pics that I want to write about, share with others, or otherwise bring back to life, maybe hang on a wall. You know, the joyful part of photos. Even last weekend while hunting for those NYC photos, I came across a beautiful photo of my friend’s mother who has since passed. I paused to text her the photo so I would not forget and so she’d have this sweet image to add to her own collection.

What about my NYC photos?

Hopeless.

For now, I have given up looking for the original, digital versions of my NYC photos. I pulled down the heavy cardboard box from the office closet, opened up the decaying photo album I knew contained print copies of the photos I was seeking, and took photos of the photos.

The entire inspiration for looking for this set of NYC photos was a pin that my daughter noticed on my sweater on a recent cold day here in Austin, Texas. She asked if it was new, and the answer to that question led me back in time to one of my favorite stories to tell people about a Thanksgiving nearly 20 years ago that throws me into fits of laughter even in the telling of it today.

an Artifct with a Swarovski pin, photos, and a video

Now, I can be sure my sister will never live down this memorable Thanksgiving and my daughter will know the story of the pin, a future heirloom. My story is Artifcted to stay.

Maybe you have a similar favorite story you tell about a family member to Artifct and share. Some stories are too good to allow them and the photos that add color to the telling to fade away!

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We love writing about photos and helping you capture the meaning behind them. Explore these ARTIcles for more!

© 2025 Artifcts, Inc. All Rights Reserved.

 

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