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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Telling My Story Without the Pressure of a Memoir

Reading time: 4 minutes 

Many of us feel overwhelmed by the prospect of telling our stories never mind authoring a memoir. One. More. Thing. To do. And, "How do I even get started?”  

Companies exist that will send you daily and weekly prompts to help; some will even call you. You answer a question at a time until you get to some state of "done." This is a solid, time-tested strategy for any of life’s larger tasks, breaking it down into something smaller.  

Those question-by-question approaches are not for everyone. You may feel pestered as well as stressed if you “get behind.” And not all of us are great with open-ended questions that lack true personalization.  

Another option is to work with a professional writer. No, not someone you meet for 30 or 60 minutes and with their notes they write or record your life story. Really? That’s a neat trick. If only life were so simple.  

We’re talking about the professionals like with LifeBook Memoirs, whose work is a true art, a physical family heirloom, and a gift. The level of care, privacy, and personalization to your needs, coupled with the product they print makes anyone a believer in the power of a memoir. 

But what if you want are not yet ready to plunge into the time and cost of a memoir and still want to privately make progress on your own? That's what we're talking about here today.

The Artifcts Approach to Writing Your Story, Your Memoir 

I’ve been telling my story through travel mementos, collections, books, photos and more, slowly but surely through my Artifcts. No outline. No grand scheme. As I come across or receive something that inspires me, I Artifct it.  

I'll use one of my most recent Artifcts as a simple example. I took my 13-year-old daughter to see the Broadway show Six. She loves choir and drama, and yet she couldn’t have been less excited in the days leading up to the show. I stayed quiet (which if you know me is quite a feat) and waited. The lights dimmed, the six wives and the all-female band took the stage. And ... magic! 

My daughter was enthralled, smiling, and shooting looks at me that said, “Wow!” After the show she told me it was even better than Hamilton. Never could I ever have imagined anything would outshine Hamilton in her eyes.  

When we got home, I Artifcted the physical playbill, the digital one with the six wives’ signatures, and a pic of my daughter at the theatre. Why? I’m not going to keep that playbill, but I am going to keep the memory of that day for always, for her, for me. 

Artifct of Broadway musical Six from Egoody

 
 
Fun fact: When I later searched Artifcts to pull up my Artifct, I found a second Artifct for Six. I had forgotten that my co-founder took her daughter to Six, too. Don’t you love uncovering surprise connections? 

The Best of Social Media, Meets the Best of Artifcts 

I always tell people that when we built Artifcts, all the social media giants were on Capitol Hill defending themselves and their policies. We had the opportunity to build something better. So, I’ve been privately Artifcting the big little moments in my life through the objects I collect without the pressure of view counts and follows. 

Then one day about two years into Artifcts, a genealogist challenged me to show how Artifcts could easily help someone to tell their life story. Apparently this is the holy grail of the genealogy world. I eagerly accepted that challenge and gave myself 10 minutes to complete it. 

How? Like Lewis Carroll’s Alice's Adventures in Wonderland, I began at the beginning, using the Artifcts I had already created to tell my story in full color (and with audio, video, and supporting documentation, too).  

      1. Created a new Artifct 
      2. Titled it. I was literal, “My Life Story.” 
      3. Picked a category. I used “Life Moments: Other Life Moments.” 
      4. Filled in the story. Within the 10 minutes, I wrote an 1,100-word story that included approximately 40 Artifcts via @ mentions and wove in each of my family members, key friends and other loved ones with @ mentions, too, giving them instant ‘View’ access to my story.
      5. Added documentation. Totally optional, but in this case I chose to privately attach my birth and marriage certificates. 
      6. Tagged it. #LifeStory and #Genealogy made sense to me for single-click sorting to see other Artifcts with the same tags in the future. 

 

 
 
 
This 2.5 minute video shows you the @ feature in action.

Imagine the surprise of the genealogist who challenged me when I privately shared the Artifct with her and it was not just a story, but a multi-media surprise of layered stories about myself, my loved ones, the places of been, and the experiences I have accumulated, aka life!

The text of an Artifct blurred out for privacy but showing the title and names of linked Artifcts within the text

 
 
The green text represents the linked Artifcts that are sprinkled throughout my "life story" Artifct.
 
 
Don’t have 40 Artifcts? You could tell your story in 5 Artifcts, 30, or 100s. Artifcts you don’t weave into your story will always be one click away in your Artifcts collection for the full-er story! 

How Will You Write and Share Your Life Story? 

Artifcts is a gift. The reality is that if I were no longer here tomorrow, my family would know me and remember me with support from my Artifcts. No life story required.  

The life story Artifct I created is simple to create and a powerful, one-stop opportunity to hear the story from my perspective. And, best yet I can go in and edit and add to it any time I want. My story is not done. My perspective may yet shift, even on the way I see the past changes. And, who knows, one day my Artifcts may be the perfect fodder for LifeBook Memoirs to help me write my memoir. 

No matter how you choose to tell your stories, we beg you:

      • Create a digital backup. And make sure your loved ones know your story exists and how to get to it and ALL the supporting materials (photos, documents etc.) that went into it.
      • Do not let perfection or some idea that your stories don’t matter stand in your way. There’s no one “youer” than you!

We promise you it’s the big little details in life that everyone loves you for and wants to remember you for, too.

______________

You may also enjoy these ARTIcles by Artifcts:

Not Sure What to Write? Tips From Author Jeff Greenwald

The Value of Cherished Objects in Our Life Stories

Timelines Have Arrived at Artifcts!

A Family History in Five Artifcts

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© 2023 Artifcts, Inc. All Rights Reserved.

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Join Us for the 12 Days of Artifcts, 2023 Edition

Join us for some holiday fun!

Starting Friday, we'll publish a daily theme to Artifct as part of our 12 Days of Artifcts. No turtle doves or partridge in a pear tree, but each of the 12 Days of Artifcts offers you the opportunity to take a breath amidst your holiday merriment and chaos. We'll provide the themes, you provide the Artifcts.

No matter your faith or tradition, all are welcome!

New to Artifcts or only have a free account? That's okay! Once you sign up free, you can create your first 5 Artifcts free and see what you think before buying a membership.

And you'll have no excuse for not being ready as we're giving you a head start by sharing with you today the daily themes. Let's have some fun. And remember, if you make any of your 12 Days of Artifcts public, tag them #12DaysofArtifcts for others to easily discover and enjoy. We look forward to Friday, December 1, for the first of the 12 Days of Artifcts!

Psst ... They'll be ANOTHER surprise on December 1, too. Make sure you pop over to Artifcts.com to learn more.

Christmas tree made up of numbers, each with a topic to Artifct

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© 2023 Artifcts, Inc. All Rights Reserved.

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The Fall Series of Evenings with Artifcts was a Smash Hit

The fall series of Evenings with Artifcts brought in people who were brand new to Artifcts and earned outstanding reviews from new and existing Arti Community members. In fact, 97% of survey respondents rated the series "very" or "extremely" valuable and informative. We’re feeling the love.

What does this mean for you? Well, to start with, we’re definitely bringing back Evenings with Artifcts this spring! And, we can start planning it with confidence and hopefully with your help, too. We’re on a mission to spur and support conversations about the ‘stuff’ in our lives and we’d love your input!

What Should We Talk About Next?

Here are but a few of the ideas that we received, verbatim, from survey respondents.  

      • Artificial Intelligence 
      • Export & integration tips with digital vaults (Just you wait. You’ll like what’s coming.) 
      • Bring Gena [Philbert-Ortega] back 
      • Repeat all your topics with new presenters 
      • Real Arti Community members and how they are using Artifcts (Sounds great! Write us at Editor@Artifcts.com to volunteer.)
      • What to do with old photos (Start here, and we'll continue to expand!) 
      • The psychology of letting go of our own material possessions and helping others to do the same (We have an ARTIcles story on this topic scheduled for January! You may also want to read our ARTIcles related to health and aging.) 
      • What other family genealogy folks find working for them (Will do! We've had so many great conversations with genealogists and genealogy-related ARTIcles with our learnings so far.)

Sharing this wish list with you is both about transparency and about sharing the fun with all of you in the Arti Community! 

What do you think of these ideas? What would YOU like to learn and experience in the spring series? Write to us at Editor@Artifcts.com and we’ll be sure to review all your suggestions!

Until then, if you're looking for the Evenings with Artifcts playbacks or related resources from any of our series, they’re all here for you. 

XOXO Artifcts

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© 2023 Artifcts, Inc. All Rights Reserved.

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