Join Us for the 12 Days of Artifcts, 2023 Edition

Artifcts is grateful to Arti Community member @Buchalgi for sharing her sweet story of bringing Artifcts into the birthday celebrations with her mother. Do not miss the final words of this story. They are everything.

___________________

What do you get your 85-year-old mother for her birthday? She doesn’t need a thing. She doesn’t want a thing.

Does she want to go out for the day and have lunch or go shopping? No, not really.

So, what does she love? Well, she loves her friends, her family, and telling stories about the past. Bingo! I decided to fly down and spend a day last week asking her about things that I’ve seen in her home, but never knew the story behind them, and then, Artifct them!

We started the day with me choosing 5 items in her house.

It started with the green metal plate on the wall. I remember that plate forever, in all the homes we’ve lived in, always on the wall. I never knew the origin or who gave it to her, or why, or when. She told me how the plate was a gift from her grandmother who had come back from her honeymoon in Isreal in 1968. She wanted to bring something back for her eldest granddaughter (my mother) and her husband. My mother remembered the level of detail to say they were all together on Cozine Street in Brooklyn and I was there (aged 19 months) wearing a pink & white dress that she had bought me to celebrate their wedding. She told the story like it was yesterday and delighted in the fact that I was typing as fast as I could to keep up with the details.

Next was the candy dish. I have seen this dish on every end table or coffee table for as many years as I can remember. It was usually filled with hard candy but got filled with better candy when company was coming. And I can remember reaching into it for a hand full of M&Ms on many occasions. I didn’t know that the dish was given to my mom and dad as a gift when they got their first place, and I didn’t know it was a hand-me-down gift from my grandparents who also received it as a gift for their first apartment. It was from the Fostoria Glass Company in 1952. They closed in 1986 after 100 years in business, but I imagine their pieces have a place in a lot of family histories.

We went on to talk about Nana’s hot chocolate pot, the framed family photos found in a box, the baby record books with beautiful illustrations, the favorite pieces of artwork, and so much more. Hours had gone by. I was tired and she wasn’t. She was elated. She honestly loved that I asked for these stories. This is how we celebrated her birthday, but who got the gift?

###

Mother's Day Surprise!

We always honor Mother's Day with our deepest sale of the year at Artifcts.

We love our men, don’t get us wrong, but it’s more often than not the women who:

- Keep our homes and lives decluttered and organized on a daily basis
- Play the role of family keeper and the memories, birthdays, and family history that entails
- Become the caregiver, even when still raising their own children
- In the end, take on the role of estate executor to clean-out the homes of our loved one’s when they pass.

This year, in addition to our 30% off sale, we are also offering a special gift FREE with any purchase of a bundled Artifcts membership + virtual conicerge session. We will ship our premier Artifct That! Kit to the destination of choice, gifting ready. Just look for the "Bundle & Save" at checkout!

© 2025 Artifcts, Inc. All Rights Reserved.

Truth is Stranger Than Fiction

During a virtual webinar of #longevitech (meaning, longevity technology) thought leaders in the early days of Artifcts, I was invited to present Artifcts to the group. As always, talking about Artifcts brings out stories and connection, breaking down barriers in a group of strangers as we all recognize that emotional pull to the objects we’ve collected over the course of our lives.

At the end of this particular event, one of the participants asked me for a follow up call. I would casually describe this person as a “highflyer” for their frequent appearances on the conference circuit as well as in mainstream print and broadcast media.

I was delighted. I thought perhaps they were interested in helping Artifcts break into the media spotlight, a huge challenge for a startup. 

No, it turns out that they had a different objective, an objective to reshape our vision for Artifcts.

“You have built a brilliant product that focuses on a critical gap no one else is addressing and will be hard pressed to address with the integrity and thoughtfulness that you have done. But you talk about it all wrong.”

That was one hell of a way to start the conversation. They continued:

“Never again tell that story about the first Artifct ever created. It diminishes and confuses the value of what you created.” 

The Story of the First Artifct

When we were first building Artifcts, we invited a small group of trusted allies and friends to try us out. They were our beta group.

The beta member who created the first Artifct gave us a shock. He Artifcted a living, breathing cat: Princesa. He and his wife had adopted Princesa off the streets of Sao Paolo, Brazil, and now she enjoys total reign inside their new home back in the United States.

“While we chatted with [her fosters], she walked off to explore. After about 15 minutes we went looking for her and found her lying in a sunbeam, asleep in our home office. We decided that she had chosen to adopt us,” recalled Charles in his Artifct.

Never had we imagined that living creatures, human or otherwise, would be Artifcted. We were focused on solving our original problem: the inanimate ‘stuff’ in our homes and what its value is to us.

Princesa the Artifct, however, lines up beautifully with Artifcts and why we took out that second 'a' in “artifacts.” We are redefining artifacts from conventional objects of absolute financial and/or historical value that may belong in museums to items of meaning and value to you. In this process, yes, we can easily Artifct items of financial value, collectibles, fine art, and more, but we can also capture the ordinary and sentimental items that represent important pieces of our life stories, our legacy.

Princesa is a story of compassion and warmth and speaks volumes about the person who created the Artifct in her honor. We like to think of her as the Arti Cat.

What Do I Personally Artifct?

True enough, no cat Artifcts for me. I would say that I Artifct the 'stuff' that I care most about, truly has a great story, or I want to be sure stands out from the rest of my 'stuff' for my family so they know what it means to me. My Artifcts are a roadmap for my loved ones.

My top 5 Artifcts categories: 

I smiled when I looked to see what my top 5 categories were, because there are no surprises here. I cherish moments, invest a lot of time and energy decorating our home, and am certainly a lover of books (especially REAL books, not digital). My top 5 Artifcts categories are:

1. 1. 1. Life moments, with “photographs” and “life’s firsts” my most popular topics 
      2. Home, which is dominated by recipes and holiday ‘stuff’ 
      3. Art, with kid art far and away the top subcategory I’ve used 
      4. Textiles, and here apparel was my top subcategory. I said, “Really?” Sure enough, hats, t-shirts, Halloween costumes and more are all represented.
      5. Books and other print media, with a fair balance between fiction and non-fiction and a dash of signed editions, too.

My top 5 Artifcts tags: 

Since you can create custom tags and add as many as you want to each Artifct, tags are both practical for easy sorting and personalized reflections of why things you Artifct are important to you. My top 5 Artifcts tags are:

1. 1. 1. #Violet, my daughter. Enough said. 
      2. #ArtifctsVideo, but rarely do I record a video to tell a story. Instead, I am almost always adding a video from my phone that I recorded at an event—family gathering, concert, swim meet, etc.—that relates to the Artifcted story. 
      3. #WorkLife, because it’s good to see how far you’ve come, what you’ve done, easily share that with others, and lessen the burden of keeping all those mementos. I don’t even have an office to display them in! 
      4. #Decor, as I mentioned, I put a lot of energy and thought into our home with authentic personally meaningful items to make it warm, inviting, and comfortable. 
      5. #Christmas, because no matter your religion, it’s a time of year when people are a little bit kinder, have an excuse to be a bit merrier, and we take a breath to enjoy more time together.

My 5 favorite Artifcts: 

Favorite is probably relative to my mood. But the ones that pop first to mind as I write this article are these:

1. 1. 1. Aquamarine Ring. I have no heirloom jewelry to pass down to my daughter, so through a bit of adventure, I bought a ring to pass down to her one day. I Artifcted the crazy story of my trip to Brazil and included the receipt and appraisal in the Artifct, too.
      2. Coqui frog. On a trip with my co-founder Heather and her daugthter, hiking in the rain forest of Puerto Rico, my daughter picked up a whisteling coqui frog keychain. The Artifct includes a video proving that she had learned how to whistle just like the frog.
      3. Ice Skating in Russia. Russia was never a country I imagined visiting once, nevermind half a dozen times. So finding myself ice skating there was surreal. One of my colleagues even captured a video of me on the ice, my Wisconsin roots serving me well.
      4. Muriel the Welder. My great-aunt didn't think people were interested in her stories. She was 97 years old when I flew to Arizona to Artifct with her and I learned she was a Rosie the Riveter during World War II. Such a powerful combination of personal, family, and world history in one little Artifct of a photo of her welding, the goggles she wore, and a video of her telling me all about it. 
      5. Petra 2023. I wish everyone could visit each of the Wonders of the World. Petra was worth the 12+ hour bus ride, and then some. I'll never forget it.

Interesting aside: As I wrote about those favorite five, I realized there are two themes among those Artifcts. First, every one of them is tied to travel. And second, all but one includes a video. I think you can learn a lot about yourself simply by looking at WHAT you choose to Artifct.

What I've Learned in 400 Artifcts

Why I am sharing all this with you?

Earlier this year I passed an arbitrary threshold of 400 personal Artifcts. My 400th Artifct was a special Christmas present from my daughter: the vinyl version of Adele 21, “I remember you playing this album in the car when I was little,” she said, as I unwrapped it Christmas morning. 

In full disclosure, I never expected to have so many Artifcts. Like my critic who told me to never again speak of Princesa if I wanted insurance companies, financial planners, and estate attorneys to take me seriously, I had a narrow “let’s get started somewhere” vision of Artifcts. To me, Artifcts was first and foremost about capturing items of significant financial value or that were family heirlooms. And I don’t have many of either.

But Artifcting is as much a stress release and therapeutic benefit to me now as anything else. I love that I’ve captured these great moments in my life AND digitally organized it all for myself and my loved ones in case I get hit by a bus, so to speak. It’s connection, peace of mind, and a creative outlet.

Looking inside my Artifcts collection, several life themes emerge:

• • • I’m reconnecting with people through my Artifcts. Sometimes I’ll go months even years without talking with someone. We’re both busy, geography has divided us, life has happened, but that has not diminished their importance to me. Sometimes I no sooner create an Artifct than realize I must share it with So-And-So, they’ll love the memory, they’ll laugh, they’ll feel better. I’m not demanding any time from them either. I can share it, and they’ll see it when they see it, like a surprise gift in the waiting.
    • Maybe I am funny. Lately, other professionals in my sphere keep remarking that I’m funny. Come to think of it, even at the car dealership last week, the guy who insisted on calling me “young lady” (really, I’m not young), also said I was funny. But as a kid, I’m not sure my family ever thought I was funny. Now when I re-read Artifcts I’ve created, I realize I tend to tell stories as they are, no holding back any of the color, and they are funny. Sometimes it’s more like “you have to laugh or cry” but funny all the same.
    • Appreciation for life. I’m far from perfect; I make mistakes and try to learn quickly from them. I hit roadblocks like cancer. I come through it all seeing so clearly what a great life I’ve had. Maybe a bit predictable and boring according to some, but I love my family, community, amazing people I’ve met, and world travels and petite road trips. I’ll take it all with gratitude. 

I challenge you all to take a look at your Artifcts collection as it grows and see what themes emerge. 

_______________

Artifcting has so many benefits in life. Which of those benefits are most important to you is personal. And you may discover, like I did, that the benefit you care about most changes over time, too.

As always, we love to hear your stories and hope you’ll write to us (Editor@Artifcts.com) to share what Artifcts and the act of Artifcting means to you. We’d love to share with the broader Arti Community in future editions of ARTIcles by Artifcts.

Happy Artifcting!

###

© 2025 Artifcts, Inc. All Rights Reserved.

We’re at a point in history and culture when normal social discourse means conversations may include topics like minimalism, decluttering, and made-up concepts like ‘stuffocation’ and ‘stuffidemics.’ And while we might think about going room by room through the bulkier tangible things we keep to declutter our lives, you know what else threatens to bury us? Photographs.

Historically, photographs were the domain of professionals who we posed for and who captured beautiful artistic photographs. We didn’t have a lot of them. It was a lot more expensive, so each one tended to mean more to us.

Now we’ve gone from photos being treasured moments and memories to a proliferation that started back in the 50s and 60s and vastly accelerated with 35mm film—remember all those double and triple prints you’d get so you could distribute them to all your friends and create albums that are now decaying? Maybe you don’t remember who is even in them and half are blurry or badly composed anyway.

And now DIGITAL photos! We take an estimated 5.3 billion photos daily worldwide. Think about that! This is where we’ve done ourselves a disservice because we’ve lost the story thread – why any one of those photos matter. Regular folks like us don’t want to sift through “metadata” on a photo to understand why it matters to us, when we took it, where we were. This is not a pleasant experience.

And the ease of digital also undermines us as we declutter and organize our homes, where if you follow the advice of old, “Take a photo, and let the stuff go,” now that means that photo is very quickly 20 back, 140 back, 1,000 back on your phone. You’ve totally forgotten you took the photo and never shared the story or done anything to remember why it mattered to you.

You may also be interested in A Virtual Impossibility: Keeping Up with All My Digital Photos.

Artifcts and Curating Your Photo Collection

Today when we tell people to clean up and curate their photo collections to something meaningful, we have a truly daunting and growing task in front of us. Even for those photos from the 60s and 70s this is a problem.

While many people won’t have a lot of photos from that time, the photos they do have are very likely housed in shoe boxes, photo albums, or scrapbooks. One day, when our co-founder Ellen Goodwin was working through one of her parents’ scrapbooks, “Because it’s falling apart and needed to be digitized,” she paused to take a picture of a black and white photo of her mother playing tennis. “I took the photo because my immediate thought was, ‘My mother does NOT play tennis.’ It might as well be a Halloween costume.” Ellen’s daughter caught her taking the picture and was confused, “Why are you taking a picture of that? Who is it?”

So here we go – one generation removed, and the story is gone; a second generation removed, and it’s become someone’s genealogy project or fodder for an AI-powered facial recognition tool. Who is that in the photo?

Your Three-Step Photo Curation-to-Story Formula

We know we can do better than to store our photos and cross our fingers that they stay safe and stay relevant. We can curate our photos, the best of, seminal moments, works of art. We can marry those photos with their stories through Artifcts, because a picture is NOT always worth 1,000 words. 

Ellen often shares an example of this based on a subset of photos of her daughter. “I literally have more than 1,000 photos of my kid swimming. She’s been at it for more than half of her lifetime, on three different club teams and now a high school swim team, too. But there’s that ONE picture where she’s flexing her arms and smiling up at me in the stands because she just got her first USA Swimming BB time.”

It’s one of the favorite photos she’s Artifcted. It includes a video of the swim from that day and the story. Ellen acknowledges, “My daughter being 14 years old may not appreciate it now, or even in another 14 years, but she will someday, and it will be here in Artifcts, easy to share, and in a bite sized story format that is within our ever-shrinking attention spans.”

Use this formula to simplify your photo-to-story process so you, too, can make progress on capturing what matters most – the stories behind those photos.

1 - CURATION. You guessed it, start with curation. We live in a bite-sized world with bite-sized attention spans. This is reinforced by research, too. Miller’s Law says that that short-term memory is limited to seven items, plus or minus two. Hedge your bets and go with five items, like the five photos and/or videos you can include in a single Artifct to tell a story.

Besides, achievable goals support habit formation. If you want to make progress in culling through those digital photos, do not try to boil the ocean. Pick a few, Artifct them with a story, and call it a day. Don’t take on an entire memoir at once!

2 - CONTEXT. To avoid getting twisted in knots over what to say about a photo, simply start with something true, e.g. who took the picture?

If you move on through the five Ws like they taught you in grade school, one W, one memory, will unlock others. For example, true story of asking a mom about a wooden cat that’s a piece of decoration:

Mom: “Oh, well, that’s a cat.”  

Daughter: “Thanks, Mom, I can see that. Where did it come from?”  

Mom: “I carved it. I was 16, and it was part of a wood shop class I took.”  

Daughter: “Wood shop in the 60s? For GIRLS?!”  

Mom: “Yes. And actually it was the first year the boys’ and girls’ schools were combined. There was a boy who was jealous of my cat and stole it. It took a while to get it back.” 

And on and on it goes! 

3 - SHARING. Myths, legends, fireside tales, they live on in the sharing. And sharing a story is not the same as telling a story. Telling is unidirectional. Were they really listening, were they ready to hear it, and will they then take on its meaning and value?

You may also be interested in Storytellers, Beware!

Curating Your Photos Often Delivers Unexpected Insights

Now, don’t get us wrong, just because we do not want to look at metadata on a photo to try and remember why it matters or to share the story behind it, does not mean that we think metadata is useless. Quite the opposite. Your own phone can instantly sort and search your collection.

And through sorting your photos quickly, you can then more easily move on to curation. And that’s where the insights begin to flow. We asked Ellen for three things she learned about herself when she paused to sort and curate her digital photos. Here’s what she said:

Swimming is life. Well, this one was not a surprise exactly, I knew I had a lot of swimming photos. But I was surprised I didn’t have more. I discovered an extreme dropoff in volume once Artifcts existed because my habits changed. While sitting and waiting at swim meets, I almost always (a) cull swim photos I don’t want and (b) create relevant Artifcts.

My feet have been places. I had to laugh at myself when I realized just how many photos I have taken of my own feet, wearing shoes, standing in some place I thought was interesting. Thankfully, with metadata, I know where some of those places were when I cannot otherwise remember or figure it out from the picture. And it makes for a great series to share with friends for a laugh.

Inspiration is everywhere; I want to be inspired. More than any other theme I can discern from the pictures I take is the magic of finding inspiration in just about anything. Do you pause to take pics of interesting patterns and shapes in nature? What about beautiful color combinations in a random mural on the street? Lines in a book, art on a cover of a magazine, a setting in a TV show?

Inspiration can come from anywhere, and it’s amazing that digital photography makes it possible to keep it all close at hand.

For an extra boost in your photo-to-story efforts, download our free checklist for photos here.

Happy Artifcting!

###

Need help wrangling massive volumes of photos, digital and analog?

Consider hiring a professional photo manager! Check out The Photo Managers to learn more.

© 2025 Artifcts, Inc. All Rights Reserved.