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If Walls Could Talk

April 02, 2025

Hello April, and hello to our fourth installment of Around the House, With Artifcts. This month’s focus? Our walls, and all the ‘stuff,’ photos, mementos, art, and more that make their way into our hearts and eventually onto our walls.  

So Many Frames! 

There is no precise figure on how much Americans spend annually to frame their photos and mementos, but the global picture framing market was valued at $9.3 Billion in 2022 and is expected to reach $14.67 Billion by 2031, according to the team at Straits Research. Entire companies, such as Framebridge, Frameology, and Keepsake Frames exist with a singular purpose: to frame your ‘stuff,’ from photos to kid-art to travel mementos. They are hoping to cash in on the custom framing market, once dominated by established brick and mortar chains such as Michaels.  

Adding to the myriad of choices you can now make as to what you’ll frame is the complexity of framing itself. You have dozens of choices and endless combinations including types of wood, mattes, and glass. Do you know the difference between museum glass and conservation glass? It gave our co-founders pause! Conservation glass blocks 99% of UV rays, whereas museum glass does that AND provides less than a 1% light reflection. This can dramatically change the view, so to speak, depending on where you intend to hang your piece. 

So many choices. So much money. That said, we’ve yet to encounter a frame that can tell you the story or history of the object under that optimal museum quality glass. Why is THAT photo in a frame? Better yet, who is that in the photo? And what are they doing? What’s the story behind the ticket stub or hotel room key so lovingly matted and preserved for all to see? Oh, and that’s a cool pennant! What’s it doing in a frame?  

Stories and Frames Go Better Together 

Our co-founders LOVE looking at ‘stuff’ in frames (and they love framing ‘stuff’), but they also love the stories, histories, and memories often captured within those four wood-bound sides and UV protective glass. It should come as no surprise that here at Artifcts, we think stories and frames go better together. 

A couple of years ago Ellen was in a home in New Mexico concierge Artifcting with a bachelor in his late 70s who had a collection of really old documents and currency framed in his stairwell. His passion in sharing the history was captivating and they were top of his list to Artifct. “It’s not like I can get my great nieces and nephews to stand still to learn this history.” 

So how do you ensure that the story, history, or memory that prompted you to invest in a frame in the first place lives on for generations to come? Our co-founders share their favorite tips below to help you get started as you tell the stories that live on your walls, one object at a time! 

 

One of Ellen's favorite moments on her walls. Click to view the Artifct! 
  • Heather has a rule that if it goes into a frame (and on a wall), it must be Artifcted first. Her husband and daughter know the drill, and thanks to the Artifcts, all the stories and memories hanging on their walls (even the ones her daughter is too young to remember on her own!).  
  • Don’t let the perfect story trip you up! Sometimes simply stating a fact, like what the item is and how it came into your life, is a great starting point for an Artifct. You can always add details or favorite memories later.
  • Add an Artifcts  QR code sticker to connect the physical item with the digital Artifct. Heather’s second rule for anything that goes on her walls is that once it’s Artifcted, it’s stickered, ensuring that if anything happens to her or her husband, their children know what’s what (or in the case of framed photos, who’s who!), and why it mattered to them. Bonus! Fill out the 'In the Future’ field in your Artifct, and your family will have a roadmap for what happens next to all your ‘stuff.’
  • Add audio or video to really bring photos, art, and other framed mementos to life! Ellen and Heather are not shy about asking others to record a short audio or video snippet if they gift them a hangable item. Heather’s husband was put on the spot to share his story after gifting her a print from a trip to Chile. That's love! 

 

Got a favorite framed future Artifct hanging around your house? (See what we did there?) Take a moment to Artifct That and share with us at editor@artifcts.com for a chance to be featured in an upcoming edition of our curator’s choice series.  

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Looking for more tips to get started? You might enjoy these ARTIcles as well!

How To Artifct Art

How To Artifct That Photo

Memories At Home Checklist

© 2025 Artifcts, Inc. All Rights Reserved.

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Preserving Waterville Valley's History, One Artifct at a Time

At Artifcts, we often say that every object has a story. Whether it's a family heirloom, a piece of artwork, a treasured photograph, or a well-worn pair of hiking boots, the real value lies not only in the item itself but in the memories, people, and history connected to it. 

That's why we're especially excited about our partnership with the Waterville Valley Historical Society, an organization dedicated to preserving and sharing the rich history of one of New Hampshire's most beloved mountain communities. 

A Shared Mission of Preservation 

When members of the Waterville Valley Historical Society (WVHS) first learned about Artifcts, they immediately recognized the potential of the platform to help make their collection more accessible to the community. Historical societies often serve as stewards of remarkable local stories, but finding ways to organize, document, and share those stories in engaging and sustainable ways can be challenging. 

Artifcts offers a different approach—one that preserves not just artifacts, but the stories behind them. As Patty Furgal, President of WVHS said, "Sharing items from the Historical Society's collection with Artifcts was so much easier and faster than attempts at sharing them via adding images and descriptions directly to our website. No technical expertise in website design or graphic design is needed."

By creating digital records that combine photographs, historical details, family memories, and contextual information, Artifcts helps ensure that important pieces of history remain connected to the narratives that give them meaning. Furgal also added, "We can easily create different online ‘exhibits’ using simple tags," such as #WatervilleValley or #FabyanLorenzAdamsCollection

Bringing Local History to Life 

Among the first artifacts added to the Society's collection is a fascinating group of historic footwear donated by longtime resident Jerauld Adams. 

 

The shoes once belonged to members of the Fabyan and Lorenz families, two families whose stories are intertwined with the early history of Waterville Valley. Even more remarkable, the footwear was discovered inside the home Adams purchased—a house originally occupied by the Fabyan family in the early 1900s and later by the Lorenz family. 

At first glance, these shoes might seem like simple objects from another era. But when paired with their stories, they become tangible connections to the people who helped shape the Valley's history. They invite us to imagine daily life in Waterville Valley generations ago, the challenges residents faced, and the community they built. 

 
 
 
 
 
 
 

This is exactly the kind of storytelling Artifcts was designed to support. 

Creating a Living Community Archive 

Historical preservation is no longer limited to display cases, filing cabinets, and archival storage rooms. Today's digital tools allow organizations to build living collections that can grow over time, welcoming new contributions and connecting community members through shared stories. 

The Waterville Valley Historical Society's Artifcts collection represents more than a catalog of objects. It is becoming a dynamic archive of local history—one where artifacts, photographs, documents, and memories come together to paint a richer picture of the Valley's past. 

 

 

As new items are added, the collection will continue to reveal the people, places, and experiences that have shaped Waterville Valley across generations. 

Explore the Collection 

We are honored to support the Waterville Valley Historical Society as they embark on this exciting new chapter in preserving and sharing local history. 

Their growing Artifcts collection demonstrates how technology and community stewardship can work hand in hand to ensure that meaningful stories are not lost with time. 

 

We invite you to explore the collection, discover the stories already preserved there, and follow along as new pieces of Waterville Valley history are added in the months ahead. After all, every artifact has a story. Together, we're making sure those stories endure. 

In the greater New England area, or planning a road trip this summer? Stop by the Little Museum at the End of the Road (seriously, the road ends in Waterville Valley) and view the collection in person. 

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This collaboration is particularly meaningful for Artifcts co-founder Heather Nickerson, whose connection to Waterville Valley stretches back decades. Having grown up skiing in the Valley and recently returning with her own family, Heather was delighted to support the Historical Society's efforts.  

© 2026 Artifcts, Inc. All Rights Reserved.

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The Great ‘Stuff’ Transfer: Avoid the Clutter and Preserve Your Legacy

The wealth being passed down from Baby Boomers isn’t just dollars — it’s decades’ worth of ‘stuff.’ As we enter what many call the Great Wealth Transfer, the children of Boomers are discovering that a big chunk of what they inherit comes in the form of physical objects: collections, vintage items, and sometimes things nobody quite knows what to do with. 

Our Co-Founder, Heather, discovered this firsthand after losing her mother and having to sort through SO. MUCH. STUFF. 

What’s Actually Being Inherited 

According to a recent Bloomberg article by Chris Rovzar, as much as $90 trillion in assets will change hands over the next few decades. But alongside financial assets lie a mounting inheritance of physical belongings. We're talking about antique furniture, sterling silver flatware, model trains, Hummel figurines, cut-crystal glassware — even miniature pianos. 

Some of these items carry deep sentimental value. For others, not so much. The result? Many heirs feel buried under a mountain of ‘stuff’ they didn’t necessarily ask for. 

Why There's So Much ‘Stuff’ 

Collectors never stopped collecting. Boomers who built their collections over their lifetimes didn’t always see them as clutter. Their passions were real — and they hoped their kids would appreciate them too. 

As we age, many of us may want to downsize. But instead of letting go, we hold on to beloved items or leave the bulk to the next generation. Matt Paxton, star of both Hoarders and Filthy Fortunes, and Advisor to Artifcts sees this daily as he and his team help families downsize and somehow deal with all the ‘stuff.’ 

We are also great at avoiding tough conversations. Not all families talk about what to keep and what to let go of. Without clear plans, decisions fall to the children — who are often under emotional stress. 

The Impact on the Next Generation 

For many Millennials and Gen Xers, dealing with their parents’ estates isn’t just a financial task — it’s deeply emotional work. Rovzar describes cleaning out a parent’s house as “upsetting, stressful and deeply sad,” but also cathartic when you find unexpected treasures like a long-lost recipe or beloved childhood memento. 

On the practical side: 

  • Storage is becoming a challenge. Some families use storage units to hold inherited objects, which can be costly. Self-storage is a $59 BILLION dollar industry in the US alone.  
  • Selling isn’t always easy. Vintage doesn’t always mean valuable. Many items have limited resale markets.
  • Keeping the legacy feels heavy. Not every object has a clear inheritor, and not all heirs want what their parents collected. 

What Can Be Done — Thoughtfully 

Do you find yourself or your loved ones staring at the oncoming ‘stuff’ tsunami and not sure what to do? We asked experts across the organizing, downsizing, and photo management industries on how to navigate this transfer of stuff. They offered up the following advice: 

Have conversations early. Parents and children should talk about what matters, what doesn’t, and what to do with sentimental vs. practical belongings. 

Prioritize what to keep. Not everything needs to survive for another generation. Choosing key heirlooms can help reduce clutter while preserving meaning. Check out our guide to Swedish Death Cleaning to help you purposefully choose which possessions to hold onto and which possessions to rehome or let go of altogether. 

 

Hot cocoa mugs Our Co-Founder Heather kept these vintage hot cocoa mugs after her mother passed--not for the financial value but because of the memories. 

Be realistic about disposal. Items that don’t hold value may be donated, recycled, or sold. A professional estate sale service can help. Learn more about estate sales and other online options for selling items in our Everything You Need to Know Before Heading to Your First Estate Sale ARTIcles story. 

Document provenance. If a piece has real historical or monetary value, keeping a record helps with future decisions and may make it more meaningful. It can also help your heirs not be “the ones” who accidentally donate a Picasso to Goodwill.  

Why This Matters 

This isn’t just a story about stuff — it’s about generational legacy, memory, and how we value our lives through objects. As wealth moves from one generation to the next, what we inherit isn't just bank accounts; it’s a tangible piece of who our parents and grandparents were. 

For many heirs, sorting through these items is more than a transaction. It’s a way to understand their loved ones, decide what to carry forward, and gently close chapters in a responsible and emotionally respectful way. Matt Paxton shares, "I always tell clients it's not just a chair. It's the person that sat in the chair, and the stories that they told. That's why THAT chair matters."

As you look around your home — or your parents’ if you happen to be heading home for the holidays— notice the items that hold meaning: 

  • The broach worn on a wedding day
  • The tool passed down from a grandfather
  • The ticket stub from a once-in-a-lifetime concert
  • The odd little figurine that always sat on the mantel 

Those keepsakes aren’t just things, they’re experiences, memories, and connections waiting to be captured. Take a moment to Artifct those items, capture the story, the history, and all the little details that make you smile, laugh, or remind you of your loved one(s). Give future generations the context they need — not just the clutter, because the real inheritance isn’t the ‘stuff.’ It’s the life stories and memories behind it. 

Still with us? Extra credit if you use our “In the Future” field to tell your heirs what to do with the item when the time comes — keep, donate, sell, bequeath, or “as you wish.” Lift the weight of uncertainty before it ever lands on their shoulders. 

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Before you decide what to do with a meaningful item, preserve the story behind it. One photo, a few memories, and the details only you know can help ensure that future generations inherit more than an object, they inherit the context, history, and meaning that made it matter.

Start with one item that tells part of your family's story.

Ready to preserve your own stories? Create a free Artifcts account and begin documenting what matters most.

© 2026 Artifcts, Inc. All Rights Reserved.

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Thousands of Wedding Photos, A Lifetime of Stories

A wedding day flies by in a blur of emotions, laughter, happy tears, and unforgettable moments. Thankfully, cameras are there to capture what memory alone cannot hold. But have you ever wondered just how many photos are taken at the average wedding? 

The answer might surprise you. 

Today's professional wedding photographers typically capture between 2,000 and 4,000 images during a single wedding day, later curating them down to roughly 400 to 800 final edited photographs for the couple. Add in photos from guests' smartphones, photo booths, and second photographers, and a modern wedding can easily generate 4,500 to 7,000 images in total. Yikes! That’s a lot of photos.

With so many images, it's no wonder that wedding photos often end up scattered across hard drives, cloud accounts, albums, social media feeds, and forgotten digital folders. Yet among those thousands of photographs are a handful that become priceless, the images that instantly transport you back to a feeling, a moment, or a story. 

At Artifcts, we call those photos the "Keepers." 

The Photos That Tell the Story 

Years after the cake has been eaten and the flowers have faded, the photos that matter most are often not the perfectly posed portraits. They're the images that capture emotion, personality, and connection. 

Maybe it's the look your partner gave you as you walked down the aisle or your grandmother laughing during the reception. Perhaps it's the flower girl asleep under a table before the last dance, or even Grandpa letting loose on the dance floor. 

These are the images that become family treasures because they tell a story. And that's exactly why preserving the story behind the photo is just as important as preserving the photo itself. 

A wedding photograph without context leaves future generations guessing. Who are these people? Why was this moment meaningful? What happened right before or after the shutter clicked? 

Your wedding photos tell part of the story. Artifcts helps you preserve the rest.

We Asked a Pro: Tips from Photo Archivist Jacqui O'Shea 

To help couples think beyond the traditional wedding album, we reached out to professional Photo Manager Jacqui O'Shea, founder of Magic Lantern Memories. 

As Jacqui explains: 

"Wedding photos are often the first chapter of a new family archive, so I encourage couples and families to think beyond the formal portraits. Preserve the invitation, vows, menu, handwritten notes, candid images, and the quiet in-between moments too. Details big and small help future generations understand not just who was there, but what the day felt like." 

Her advice highlights an important truth: the wedding story isn't limited to photographs of people standing and smiling. The paper invitation tucked away in a drawer, the menu from the reception, the handwritten vows, and the candid snapshots from behind the scenes all contribute to the larger story of the day. 

These supporting pieces can be Artifcted alongside your favorite photographs to create a richer, more complete family archive. 

 

 
 
 
 
 

Bring Your Memories Into Everyday Life 

Wedding keepsakes don't need to stay hidden in boxes, albums, or cloud storage. Jacqui encourages couples to find meaningful ways to enjoy their memories every day: 

"Don't let your wedding photos live only in an album or digital folder. I love helping clients find creative ways to turn favorite images, details, or moments from their wedding day into wall art, collages, or other pieces they can enjoy every day. My husband and I were so in awe of my wedding bouquet that we commissioned a family artist to paint it on a large canvas, which now hangs in our front entryway. Sometimes the most meaningful keepsakes come from the small details that made the day feel like yours." 

A framed photograph, a custom photo book, a shadow box of wedding mementos, or even artwork inspired by a special detail can help keep your memories present and meaningful long after the celebration ends. 

Why Curation Matters 

One challenge many couples face is sheer volume. Hundreds—or even thousands—of photos can feel overwhelming. 

That's why Jacqui recommends a simple but powerful approach: 

"My top tip is to create two collections: a complete archive and a curated story set. The complete archive preserves the full record of the day, while the curated set becomes the foundation for a coffee table book, a slideshow, an anniversary gift, or a family history project. Curation turns hundreds of images into a story you can share and revisit often." 

My top tip is to create two collections: a complete archive and a curated story set.

This advice aligns perfectly with the Artifcts philosophy. Your complete collection preserves everything. Your curated collection preserves meaning. When you identify and Artifct your "Keepers," you're creating a story set that can be enjoyed and understood for generations. 

Don't Forget the Negatives 

For couples married before the digital era, there's another important consideration: preserving original negatives. Many people assume that negatives stored safely in envelopes or boxes will last indefinitely. Unfortunately, that's not always the case. 

Jacqui recently encountered a striking example: 

"Don't assume that your wedding negatives are still in good condition simply because they were stored safely after your special day. I recently worked with a client who had hundreds of negatives from her stunning 1988 coastal wedding. Although the negatives were stored in their original envelopes with protective wrapping, chemicals from the developing lab eventually leached onto the film strips, damaging the color chemistry beyond repair (and no printed photos to fall back on). For important negatives, inspect them periodically and consider digitizing them before age, storage conditions, or chemical deterioration makes recovery impossible." 

 
 
 
 
Consider digitizing negatives to preserve the memories of the day. Image courtesy of Magic Lantern Memories

Whether your wedding took place in 1988, 2008, or last weekend, preserving your photos requires more than simply storing them away. 

Preserve the Photos. Preserve the Story. 

Wedding photos are often the beginning of a family's visual history. They document not only a milestone day but also the people, relationships, traditions, and stories that shape generations to come. 

Among the thousands of images created on a wedding day, a few become the "Keepers"—the photographs that define the experience and carry its meaning forward. Don't leave those stories to chance. 

Artifct your wedding "Keepers" and preserve not only what happened, but why it mattered. Choose the photographs that immediately spark a memory. The ones that make you smile, laugh, cry, or tell a story every time you see them. Add the names of the people in the photo. Share what was happening. Explain why the moment was meaningful. Include details that only you know today.  

 
 
 
 

Doing so will ensure that years from now, your children and grandchildren won't just inherit images—they'll inherit memories. 

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Don't Let the Story End with the Photo

Thousands of wedding photos may capture what happened, but the stories behind them are what future generations will treasure most.

Start preserving the memories behind your wedding keepsakes today. Create a free Artifcts account and document the photos, vows, invitations, heirlooms, and moments that made your day uniquely yours.

Create Your Free Artifcts Account

Start with one wedding photo, one keepsake, and one story.

© 2026 Artifcts, Inc. All Rights Reserved.

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