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Archival Preservation in the Mainstream with Monocurate

Ellen Goodwin, Artifcts
January 20, 2022

The joys of Artifcts have been endless for Heather and me, the founders. We’ve experienced with our early subscribers the emotional highs and lows of bringing back heritage and forward memories. Whether that’s unearthing long forgotten family heirlooms, discovering the joy of connecting through shared experiences incapsulated in objects, or simply finding a new, safe place to preserve bits of ourselves, we’ve experienced a lot with our Arti Community.

One of the more remarkable and surprising aspects of the Artifcting journey has been how often people have come to us with ‘stuff’ that really should be in a museum or carefully preserved to ensure it can even last another year much less generation! Browse Artifcts and you’ll see what I mean – letters from WWII, old maps, stacks of photos, bibles hand carried from Europe in the 1800s, cherished cookbooks, original sketches, and more.

So, imagine my surprise when one Sunday morning while reading my local northwest Austin community paper I saw a short blurb about a new company that specializes in archival preservation services. Monocurate is just around the corner from my house, has a web design aesthetic that immediately drew me in, and drum roll please… is another female-led business!

I reached out to founder Brooke Lake to learn more. While her sweet spot is paper – think photos, books, and documents that require stitching, dry cleaning, and other restoration and preservation – her skills also include preserving textiles (think wedding gowns), digitization and digital catalogs, and more. I can also disclose the thoughtful, patient course correction she offered us at Artifcts to ensure we never encourage people to write on photographs or attach QR codes to objects in ways that could ultimately be damaging (now in our FAQs, "Artifcting Process"). Thanks, Brooke!

Brooke and I have since met several times, including a tour of her workshop, and I wanted to share with you some of our musings and discoveries about the overlapping world views of Artifcts and Monocurate.

Ellen Goodwin: Well, we might as well start at the beginning – we both launched our businesses during the late summer of 2021 with no end in sight for the pandemic. What led you to make that leap, at that time?

Brooke Lake: When quarantine happened, I, like many others, found myself faced with looming uncertainty. Widespread closures of public institutions left me with some extra time on my hands, and I used this opportunity to reflect on my experiences in public archives. I couldn’t shake the feeling that however much I enjoyed my work, it was becoming increasingly disconnected from our day-to-day lives. I created Monocurate with the hope of filling the need for archival and preservation services on a personal level.

Goodwin: You told me you have a passion for papers. What’s your background and how did it lead you to papers?

Lake: I have always been interested in the written record. I have a BA in history and and a masters in library science (MLIS). Through both, I have spent countless hours reading through source material. However, with my history degree I was the researcher; with my MLIS I was able to work as a formal Archivist making me the custodian of the records. Later in my career, I was trained by a highly respected Conservator here in Austin. My time spent with Carrabba Conservation gave me another perspective on the physicality of paper. Through all three—a researcher, a custodian, and a caretaker—I was provided with a multi-faceted perspective of the use of the records (i.e., paper). As a result, I was able to respect and appreciate use of paper and the importance and connection papers have to our day to day lives.

Goodwin: Respecting your clients’ privacy, of course, can you share with us the outlines of a favorite project?

Lake: One of our favorite collections in the past year was a client’s late mother’s poetry collection. It consisted of a handful of partially organized folders but the paper was folded, crinkled, and in desperate need of TLC. We flattened, cleaned, and encapsulated fragile pieces so that they could be safely read and handled. We created a simple inventory and reboxed the collection in an archival box with a brass nameplate with the client's name on it. The cherry on top was finding an old email that the client had written to her mother while she was away at school. Our client had no idea her mother had read that email let alone printed it out and saved it. We loved that we were able to rediscover that part of her history and preserve it along with the poetry collection, just as her mother had originally. 

Sample archival box with brass nameplate

Goodwin: What about the most challenging? What makes one object more challenging than another, or is it really just more time consuming?

Lake: Everything we take on can be challenging and time-consuming. We have to work slowly to respect the material regardless of what it is. Each object, in some way, tells us how it needs to be cared for and preserved. For example, with paper, it can rip so we must be meticulous when handling and caring for it. This is especially true of high-acid wood pulp paper. It was first developed in the early 1800s and used in some newsprint, kraft and manila papers, as well stationary, and is fragile as well as prone to darkening and staining with age. 

For digitization, when we scan, say photos from the 1920s, we have to ensure the color is calibrated perfectly to get the most accurate representation of the photograph which can be time consuming and challenging. For objects, there is no one-size-fits-all approach so everything we do is individualized to meet the needs of the material. This can be especially true for objects that people want to handle or display. Since we offer an array of services everything we do is met with some sort of challenge. The silver lining of course is that we are always learning and developing our skill sets so I appreciate the fact that our work keeps us on our toes. 

Goodwin: What do you wish people knew or better understood about archival preservation?

Lake: It’s not as simple as keeping everything “safe” in a bin in your closet. Lots of factors come into play with preservation. The environment (light, humidity, air quality) to the type of enclosure you are storing items can not be understated. Poor handling takes it’s toll as does poor-quality storage, which can accelerate the deterioration of your collection.  

It is important to remember that very object is unique and should be treated as such when it comes to preservation, as mentioned above: it’s rarely a one-size-fits-all approach. A common example is scrapbooks. Sure they store all your favorite photos and nostalgic items but ultimately they are incredibly damaging and horrible from a preservation standpoint.

Goodwin: I could imagine that like Artifcting, with archival preservation services people may not know where to start. They have too much to prioritize. What would your advice be to these people?

Lake: Start organizing your collections at home first. I think this is an area where Artifcts truly shines. Just being aware of what you have and where it is located is a great first step. From there, evaluate your collection and decide what needs to be prioritized. For example, if your important family papers are in a plastic bin on the ground, move them into an acid-free cardboard box to a mid-tier shelf. If you have a large collection of glassware, rearrange them so the boxes are not overcrowded and include lots of padding. For metal objects ensure the environment is dry and ensure each piece is stored individually. Move slowly through your list of Artifcts and focus on one area at a time (e.g., first family documents, then glass, then metal) that way you are in the headspace and can streamline your at-home preservation endeavors.  

Goodwin: Artifcts are literally unique, transferable digital assets. Artifcts will outlive us as individuals, they might even outlast the objects they capture. And yet, with your services, we have hope that objects can be carried forward from generation to generation, family history and world history captured and preserved. Tell us about a project that really resonated with you and the why behind it.

Lake: Currently we are working to digitize and preserve a large collection of hi8 home-movies. This family came to me to digitize and preserve the original media that they recorded over a 20 year time period. These tapes include a complete timeline of their marriage and children’s childhood through birth to graduation. It’s an incredible amount of footage. I found it interesting that each family member had a different take on the “why.” For example, the father simply didn’t want to lose the footage. The mother was more interested in editing clips of the newly digitized media to share with friends and family, and their two now grown children didn’t recall all the moments that were filmed and were more interested in watching the footage to see what was there. 

For me, I was just happy to bring these forgotten memories to light while simultaneously stabilizing and preserving the original media should a better analog-to-digital conversion technology come along in the future.

Goodwin: In your experience, what’s the primary motivation for someone who brings you a precious object for archiving?

Lake: Many collections are becoming increasingly fragile and are in danger of being lost forever. Our clients want to ensure that their collections remain in stable condition to be passed down for generations to come. This is true regardless of whether it is a family collection or work for institutions. While deterioration cannot be stopped, it can be slowed down, and that’s our primary motivator for helping people. In addition, we also provide organization, inventories, digitization, and reference and research services—all of which provide our clients with an accessible, holistic approach to their collections regardless of what they may consist of. 

Goodwin: Okay, last question! I asked Jennifer Singleterry of Sort & Order about this and want to ask you, too. You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Lake: One of the biggest aspects of family collections is the lack of collaboration. Usually, one person is the gatekeeper so to speak. As a result, external stories tend to be lost or forgotten simply because the other individuals don’t have access to the item. Artifcts rectifies this problem by providing the space to crowdsource and share stories. The way Artifcts allows several individuals, no matter their distance, to provide context to objects is just incredible. 

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

You can reach out to Brooke at Monocurate for a free consultation. She has beautiful project examples and easy to follow steps on her website as well. And, if you’re in Austin, we encourage you to attend a Monocurate workshop!

© 2022 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Looking Back with Gratitude, Looking Ahead with Purpose

Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

We were also honored to be named one of Family Tree Magazine’s Top Genealogy Tech Websites for the third year in a row. This recognition reflects our continued commitment to supporting families, historians, and everyday memory-keepers with thoughtful, accessible technology. 

In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

On the product side, we reached a major milestone with the launch of ARTIAssist, our first AI-backed feature. ARTIAssist was designed to make creating Artifcts easier and more intuitive, helping members capture historical and factual details behind their most cherished keepsakes. This was a big step forward for us, and we’re just getting started. 

None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

  • Continued refinement of ARTIAssist and other AI-powered tools to help you create new Artifcts with confidence and ease 
  • Virtual workshops designed to help you get the most out of every Artifcts feature 
  • And a growing team, bringing new ideas, energy, and expertise to better serve our community 

Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
Happy New Year ✨ 

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Happy 12 Days of Artifcts!

The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

We promise, our “challenge,” doesn’t involve Tik Tok or ice buckets, and it’s simple enough to do even if you’ve never done one of those “I-saw-it-on-the-evening-news" challenges before. 

Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
  • 12 stories ready to share with family and friends—now or for generations to come 

There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

Many participants tell us that once they start, they can’t stop. One Artifct leads to another. One memory unlocks three more. Before you know it, you’re building a living archive of your life (and your holidays!)—your way. 

Share the Joy 

One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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Why an Artifcts Membership Is the #1 Holiday Gift for Grandparents Who Have Everything 

As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

  • The origin of Grandpa’s well-worn fishing hat
  • The recipe card with Grandma’s handwritten notes
  • The ornament that’s hung on the tree for 40 years
  • The ticket stub from their first date 

This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

  • Families who live far apart
  • Grandparents who want to connect with tech-savvy grandkids
  • Loved ones who want to preserve memories before they fade 

Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

This avoids confusion, conflict, or lost historical context later. Family decision-making becomes clearer—and more heartfelt—when the story behind each item is preserved. 

Tech-Friendly for All Ages 

Artifcts was designed to be simple for anyone to use—tech-savvy or not. The platform walks users through the process step-by-step, making it enjoyable and unintimidating. Our Quick Start Guide helps anyone age 16-97 get started right away, while our YouTube Channel offers dozens of short, easy to follow videos that will have you up and Artifcting in no time!

Plus, because it’s digital, grandparents can create and share Artifcts from the comfort of home or even use the mobile app when inspiration strikes. 

A Gift That Lasts Long After the Holidays 

While most holiday gifts are eventually forgotten, Artifcts grows more valuable with time. With every story uploaded, the gift becomes richer, deeper, and more meaningful. 

It's not just a membership—it’s: 

  • A storytelling tool
  • A memory-preservation system
  • A family-connection platform
  • A legacy-building experience 

And it becomes a treasured part of a grandparent’s life year-round. 

The Heart of the Holiday Season 

Ultimately, the best gifts are those that bring people closer together. A gift membership to Artifcts.com celebrates a grandparent’s life, honors their stories, and preserves them for generations to come. It transforms holiday giving into something timeless—ensuring that the memories, laughter, lessons, and love of today remain part of your family’s story forever. 

This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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