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Artifcts \ Articles \ DECLUTTERING & ORGANIZING \ A View on 'Stuff' from a Professional Home Organizer

DECLUTTERING & ORGANIZING, CONVERSATIONS

A View on 'Stuff' from a Professional Home Organizer

Ellen Goodwin, Artifcts

September 21, 2021

Just before the launch of Artifcts, I was introduced to Jennifer Singleterry, owner of Sort and Order, a home organization company based out of New Braunfels, Texas. As you might expect, we hit it off. She deals with stuff all day, and we at Artifcts want to help people to remember, record, and preserve the stories behind their stuff.

We laughed over a shared frustration, too. I told her my brother in Wisconsin always quips that someday, if left to his own devices and he was forced to clean out the home our parents have lived in for over 40 years, he would just give it all away. That makes me cringe. But all the stories! Grandpa's clogs from Holland, the country barn painting Mom did in college, the vinyl records that are a part of my parents' youth and my own Christmas memories. Everything just gone?!

Jennifer had a similar story to share of a son she worked with recently who hired her to help transition out of their family home of 60 years. As it turned out, the family's ‘stuff’ included war memorabilia dating back to the civil war, such as tintype photographs and well-preserved handwritten notes from the era. The project was rich with legacy and family history. Jennifer said she felt emotionally exhausted by the sense of loss because it was so hard to go through these items and appropriately manage them and often the sons felt the same way and defaulted to getting rid of it.

She felt emotionally exhausted by the sense of loss.

A week later I could not stop thinking about my conversation with Jennifer. She said she works regularly with women especially who tend to take on the role of the family "keeper." You know that person I bet in your own family. The person who not only knows the birthdays and anniversaries, but keeps track of family photos, brings people together over the holidays to remember the origins of favorite ornaments and recipes, and, in the end, manages who gets what when a loved one passes away.

Women especially tend to take on the role of the family "keeper."

My complete interview with Jennifer

I sat back down with Jennifer last week to unpack this a bit more and get her perspective on how Artifcts could help. We thought that everyone could learn and benefit from us sharing our interview notes. So, here we go!

Ellen Goodwin: Why did you get into the home organization business?

Jennifer Singleterry: My first foray into this business started with the passing of my grandparents and then my mother. When you're in this process personally you realize the emotional toll it takes on those closest to the situation. The emotional and physical attachment to things and the weight that bears in going through them. Another component here is that a lot of families may not have that person who is equipped to take on a project of that scale. That's where we can come in and help lighten the load. As an impartial but considerate party it is easier for our team to go through and delineate what is precious and boil it down to just those items in question and then decide how we handle these items.

Goodwin: Tell us about the typical project you take on.

Singleterry: (Laughing) I've never had a single project that is remotely similar to another! They are as individual as our fingerprints. Never the same chaos. Actually, it's not even usually chaos. Usually people just don't know what to do with the stuff. We work with a lot of garages, closets, and pantries - high turnover, daily use places, that need to accommodate change. I go in big picture, with the first priority being to clean it all out and then intentionally put things back in a manageable system. We cannot see our own things! We have to bring it to light.

We cannot see our own things! We have to bring it to light.

Goodwin: Is there a typical client?

Singleterry: Yes and no. Really it's simply that someone has finally had enough of the inertia of not knowing what to do or how to do it with their own space and was referred to us while telling this tale of woe. Or they have just gotten overwhelmed with their situation and need someone to help. It's the feeling that made someone Google "home organizer" or "estate transition." You know this feeling on a project.

Goodwin: You have an inside track to everything personal and mundane that we all keep (and maybe forget about!) in our homes, garages, etc. Has a client ever been surprised or excited maybe when you've discovered something they forgot about or thought was lost?

Singleterry: Every. Single. Time. A funny anomaly about humanity - we don't know what our “thing” is that contributes to the overwhelming situation. In every project it's been fun to see what a person's thing is. For one person, it was journals, 30 of them or more. Some journals had just one page used, in some none of the pages were used. For another person it was makeup and other beauty products, some in daily use, some for travel, some for special occasions. We had a whole box at the end and the woman said, "I had no idea I had this problem!" For another it was reusable bags, many with the original price tags still on them. There were more than 100 of them!

The coolest thing that I have ever found was in an 80-year-old woman's closet. Her family was a founding family of New Braunfels. She asked me to pull down a box from the very top of the closet. Inside was the original bible from 1843 that was brought over on the boat with her family from Germany. It was in wonderful condition. It even had the family genealogy in it. I felt like we should have worn gloves to handle it! It should be in a museum, in a collection somewhere, kept safe, because what happens if the keeper isn't there to keep it anymore?

In an 80-year-old woman's closet ... was the original bible from 1843 that was brought over on the boat with her family from Germany.

Goodwin: Some stuff really is just stuff. What happens to the stuff your clients decide not to keep?

Singleterry: We do our best to take things where they go, to give items another life. Some call it re-homing. We try to take women’s and children's clothing, bedding, and toys in good condition to the local women's crisis center. A lot of home goods, lumber, surplus hardware, and industrial items go to Habitat for Humanity, because they have the need and foot traffic to utilize it. Miscellaneous goods go to local charities. When an estate sale is part of the project, the majority goes through that avenue and then we work with a company that takes goods that did not sell to be sold onward from another location. If at the very end it's trash, unwearable, unsaleable, unusable... it goes to trash.

Goodwin: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients?

Singleterry: Artifcts is invaluable. If I had known about this, even just weeks ago, I could have employed this system for good. Families have histories and members of a family can engage with that history together on Artifcts from anywhere. One sister has the desk, but here's the story, and all family members can see it.

Artifcts gives objects another life. So often when I'm hired, especially if the person is deceased, the history is lost, the stories do not transfer with the items. This would literally be a way to continue the story, to carry on the life that they began. A person had a bond with an item and there was a story there - what did a postcard mean to be sent from someone far away and to be saved by the recipient? It's a piece of an experience, a bigger story.

Artifcts gives objects another life... a way to continue the story, to carry on the life that they began.

< End of Interview >

If you’re feeling overwhelmed by the stuff in your life, try Artifcting (start free here). You might find that by taking it one Artifct at a time, it is fun and rewarding to parse out the meaningful objects from the other stuff that might be crowding your garage, bedroom, closets, attic, and other convenient hiding places! If you need help getting started, explore our virtual and in-person Concierge Services.

If you’re in the New Braunfels or surrounding area and likewise need help rescuing a chaotic space to clearing out an estate, contact Jennifer at jenn@sortandorder.life or call her directly at (830) 500-0142.

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What's New at Artifcts

Rescue Mission: That's More Than a Photo! Artifct That.

Over the years, we've come to appreciate how even seemingly random photos can provide the spark connecting us to each other, to histories, to pasts unknown, if given the opportunity. The ice hiker shown above? Where was he? What was he doing? Where was he going? What became of him after his great adventure?

I bet we all have a photo like this. One that is black and white, maybe a little tattered around the edges. Maybe you found yours in a bin of old photos tucked away in a great Aunt's attic, or maybe yours was carefully, loving framed and had sat on top of Nana's piano for decades. Decades!

We've all heard the cliche that a photo is worth a thousand words, but we've yet to have a photo start telling us the who, what, when, where and why it was taken. The simple truth is photos can't talk. A researcher could find an explorers club to assist, trace the clothing, authenticate the age of the paper, maybe. But absent a family member or friend knowing his story, his details, he and his story could very well remain a mystery for future generations.

Our co-founder Heather was reminded of this not too long ago when trying to rather unsuccessfully piece together the (presumed) relatives from generations past in a series of family photos. It was a frustrating and in the end rather helpless task since no living members of her family could recall the details. The closest she got to an answer was "that might have been Great Nana B's sister...or cousin...or maybe just a friend." Yep, that was helpful!

In fact, if you've read Our Story, you've seen a black and white photo of woman who in some ways is the silent third founder of Artifcts.

Click to view the Artifct

The photo grabs you. Who is she? What (or who) is she looking at that is making her smile? Who took the picture? When was this picture taken and where? Truth is, her end-of-life was the inspiration for Artifcts and our efforts to remove so much of the potential burden from our loved ones who are left to parse through our belongings, photos included, after we're gone. We built Artifcts to ensure that families everywhere can pass along memories, heritage, and legacy, and not just items. Her photo is no longer a mere photograph, but a history. You can read about that very photo's history here.

When you can, you should just ASK!

Here are two more photos that capture our interest in the same way, sparking the same questions. And, we wonder: If someone sold framed photos like this through an estate sale, consignment shop, or flea market, would they captivate a curious, anonymous buyer? They could just as easily fit into the decor of a modern home as one with a farmhouse chic decor or even a cozier older style.

Click the image to view the Artifct.

Our CTO, Matt, found these framed portraits buried in a collection of old photographs his mother had kept in her house. Thankfully she had already Artifcted them and Matt was able to know not only who the photos were of (his great grandmother!), but also when they were taken. Absent his mother taking the time to Artifct the photos and the details, that part of their family history would have been easily forgotten, and quite possibly discarded or donated.

Look around your house. Would the next generation know who is in the framed photos you have on display? Would they know WHY they are on display? Why they matter to you and your family? Chances are, probably not.

Take a moment today to capture that history before it slips away. Not sure where to start or what questions to ask? Download a copy of our free Rescue Those Photos! checklist to help you get started.

Artifct a few choice photos—your favorites, the most outrageous, or maybe the ones that make you go, "Hmmm." You can easily share your Artifcts with friends and family to meaningfully connect and reconnect over (nearly!) lost pasts and new stories shared for more "I never knew that about you!" moments now and into the future.

__________________

If you are interested in photo and/or video digitization services, our Partners at The Photo Managers can help! Our Artifcts Team is proud to be a sponsor of The Photo Managers Conference this year in Boston.

Attending the Conference? Stop by our Artifcts booth and say hello to the team! We're happy to show you how Artifcts can help bring your photos, stories, and memories to life.

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April 08, 2026

TIPS & TRICKS, PHOTOS, DOCS & OTHER MEDIA

Gone in a Woof: The Tragic Tale of Mr. Moose

Dear Reader,

Allow me to introduce myself. My name is Sasso Piatto, destroyer of stuffies and Chief Happiness Officer here at Artifcts. I haven’t got much time as my Mum has stepped away from her laptop, and I know she’ll be back soon.

Today’s topic? The importance of Artifcting ALL your life’s keepsakes because you never know what will happen next. Case in point, my cherished Mr. Moose.

Mr. Moose was the love of my life (second only to bacon). We had been through thick and thin together. Mr. Moose was always up for adventures—mud puddle hopping, snow pile digging, and zoomies in the front yard. He was my constant companion, my snuggle buddy, and my best friend.

And then, just yesterday, an unthinkable thing happened. My Mum got rid of Mr. Moose. One moment I was admiring my handy-work (who knew Mr. Moose had so much stuffing?) and then, gone! Into the trash. How could she?!

Sure, he was well-loved (who doesn’t love a plush moose with squeaky antlers), but that doesn’t mean that it was time for him to go. My Mum claimed the stuffing was falling out of him (I think she needs new glasses) and that the squeaker was a choking hazard. As if! I swallow Milk Bones whole! Choking hazard, it was not.

And the worst part is that she didn’t even pause long enough to let me ARTIFCT him. Not one photo. Not one solemn moment to stop and reflect on all the love and joy Mr. Moose has brought me over the years. Of all the people, of all the deeds. How could my Mum, the founder of Artifcts, TOSS MR. MOOSE OUT before I got to Artifct him?

I beg you Dear Reader to take a moment today and Artifct That! It could be a favorite photo, a cherished piece of kid's art, or for the love of all, a favorite toy. If you’re planning to declutter this spring (hello spring cleaning!) take a moment to Artifct those treasures before you (OR YOUR MUM) toss them out.

Speaking of spring cleaning, I heard my Mum mumble something about re-homing the Everest sized pile of sticks I’ve accumulated outside the front door. For those of you not in the know, I’ve learned that “re-homing” really means removing. I’ve got to go! Time to Artifct my favorite sticks before they too disappear.

Yours Truly,

Sasso Piatto

PS. Happy April Fool’s Day! We hope today’s ARTIcles story from Sasso made you smile. You can click here to view all of Sasso’s Artifcts (written in his voice of course!).

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April 01, 2026

FEATURED

The 1996 Nostalgia Trend: How to Save Your Memories for Future Generations

Where were you in 1996? Take a moment and really think about it.

Where were you living? What filled your days? What music was on repeat, and what did your favorite outfit look like? Maybe you were heading off to school in flannel and Doc Martens, building a career in your first real job, or chasing toddlers around the house. Maybe 1996 was loud and exciting—or quiet and uncertain. Either way, it was yours.

Lately, there’s been a surge of nostalgia inviting us to revisit that specific year. But the truth is, it’s not really about 1996. It’s about something much bigger.

It’s Not Just 1996—It’s Any Year

Pick a year. Any year. 1996. 2006. 2016. Last summer.

Every single one holds a version of you that no longer exists—someone shaped by the people, places, and moments of that time. And tucked inside those years are vivid snapshots: the song that instantly transports you back in time, the hat you wore until it fell apart, the photo you’ve kept in a drawer for decades.

We all have these anchors, the objects and memories that pull us back to “way back when.” A concert t-shirt isn’t just a shirt. It’s the night you sang every word with your friends, the feeling of freedom, the version of yourself that felt invincible.

A certificate, a ticket stub, a handwritten note—these aren’t just things. They’re evidence of a life fully lived, in moments both big and small.

The Small Moments Matter More Than You Think

It’s easy to assume that only major milestones deserve to be remembered—graduations, weddings, promotions. But what about everything in between?

Our co-founder Heather recently came across a stash of photos from her high school days and her daughter was in awe. The clothes! The hair! The concerts! Heather had forgotten how she had spent the summer of '96 working two jobs and attending every Phish concert within driving distance of her childhood home. Funny, because that's just what her daughter wants to do this summer.

Our co-Founder Heather & her friends tailgating before a Phish concert. Click the iamge to view the Artifct.

The everyday moments are often the ones that define us most:

The summer you spent making friendship bracelets at camp
The first apartment that barely had furniture but felt like independence
The hobby you picked up on a whim that turned into a lifelong passion
The concert t-shirt you wore so often it became part of your identity

These moments may feel small at the time, but they’re rich with meaning. And over time, they become the stories we wish we had captured more fully. Because memory fades. Details blur. And eventually, even the most vivid experiences can become harder to recall.

Why Capturing Your Story Matters

The people who come after us—our kids, grandkids, and beyond—don’t automatically know who we were. They might know the broad strokes. Where we lived. What we did for work. Maybe a few stories that get told again and again. But they don’t know what it felt like to be you in 1996. Or 1976. Or 2016.

They don’t know what made you laugh, what you worried about, or what you dreamed of, unless you tell them.

How to Turn Memories Into Artifcts

That’s where Artifcting comes in. Artifcting is the act of preserving not just your objects, but the stories behind them—so they can live on far beyond your memory. Looking for an easy way to get started?

Start with What You Already Have

Look around your home. Open a drawer, a closet, or an old box in the attic. Find something that instantly takes you back:

A photo from the ‘90s
A concert t-shirt (Fun fact! Our Advisory Board Member Matt Paxton recently spent an afternoon with his teenage son Artifcting his vintage concert t-shirts from the 90s.)
A piece of jewelry
A letter or postcard

If it sparks a memory, it’s worth preserving.

Capture the Story, Not Just the Object

Ask yourself:

Where did this come from?
Why did it matter to me?
What was happening in my life at the time?
Who was I then?

The object is just the entry point—the story is what gives it meaning.

The object is just the entry point—the story is what gives it meaning

Add Context That Only You Can Provide

This is the part no one else can recreate, especially the most well-intentioned AI-apps that promise to tell you your story. (Naturally, we have our doubts about that.)

Describe the details:

What you were wearing?
Who you were with?
What the world felt like at that moment?

These personal insights transform a simple item into a living memory.

Preserve It Digitally

Open the Artifcts App and upload your photo or a photo of your item and pair it with your story. Now it’s not just stored—it’s documented, searchable, and shareable with the people who matter most. Bonus! Add audio or video too for greater context and details that only you can provide.

Share It Across Generations

Invite your family into the experience by privately sharing the Artifct with them. Your stories become a bridge—connecting generations through shared history, personal insight, and emotional truth.

Your Story Is Still Unfolding

Thinking back to 1996 might feel like a fun exercise in nostalgia. But it’s also a reminder: the life you’re living right now will one day be “way back then,” too.

What from today will you wish you had captured?

The coffee mug you use every morning
The playlist that defines this season of your life
The photo sitting unnoticed on your phone

These are tomorrow’s Artifcts just waiting to be captured today. You don’t need a milestone. You don’t need a perfect story. You just need a moment—and the willingness to preserve it.

So ask yourself again: Where were you in 1996? Then take the next step. Capture it. Tell it. Artifct it. Because your story deserves to be remembered—not just by you, but by everyone who comes after.

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You might also enjoy reading these related ARTIcles:

Photos + Timelines Go Better Together

How to Artifct That Photo

How to Artifct That Heirloom

March 25, 2026

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