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A View on 'Stuff' from a Professional Home Organizer

Ellen Goodwin, Artifcts
September 21, 2021

Just before the launch of Artifcts, I was introduced to Jennifer Singleterry, owner of Sort and Order, a home organization company based out of New Braunfels, Texas. As you might expect, we hit it off. She deals with stuff all day, and we at Artifcts want to help people to remember, record, and preserve the stories behind their stuff.  

We laughed over a shared frustration, too. I told her my brother in Wisconsin always quips that someday, if left to his own devices and he was forced to clean out the home our parents have lived in for over 40 years, he would just give it all away. That makes me cringe. But all the stories! Grandpa's clogs from Holland, the country barn painting Mom did in college, the vinyl records that are a part of my parents' youth and my own Christmas memories. Everything just gone?!  

Jennifer had a similar story to share of a son she worked with recently who hired her to help transition out of their family home of 60 years. As it turned out, the family's ‘stuff’ included war memorabilia dating back to the civil war, such as tintype photographs and well-preserved handwritten notes from the era. The project was rich with legacy and family history. Jennifer said she felt emotionally exhausted by the sense of loss because it was so hard to go through these items and appropriately manage them and often the sons felt the same way and defaulted to getting rid of it. 

She felt emotionally exhausted by the sense of loss. 

A week later I could not stop thinking about my conversation with Jennifer. She said she works regularly with women especially who tend to take on the role of the family "keeper." You know that person I bet in your own family. The person who not only knows the birthdays and anniversaries, but keeps track of family photos, brings people together over the holidays to remember the origins of favorite ornaments and recipes, and, in the end, manages who gets what when a loved one passes away. 

Women especially tend to take on the role of the family "keeper." 

My complete interview with Jennifer

I sat back down with Jennifer last week to unpack this a bit more and get her perspective on how Artifcts could help. We thought that everyone could learn and benefit from us sharing our interview notes. So, here we go!

Ellen Goodwin: Why did you get into the home organization business? 

Jennifer Singleterry: My first foray into this business started with the passing of my grandparents and then my mother. When you're in this process personally you realize the emotional toll it takes on those closest to the situation. The emotional and physical attachment to things and the weight that bears in going through them. Another component here is that a lot of families may not have that person who is equipped to take on a project of that scale. That's where we can come in and help lighten the load. As an impartial but considerate party it is easier for our team to go through and delineate what is precious and boil it down to just those items in question and then decide how we handle these items. 

Goodwin: Tell us about the typical project you take on.

Singleterry: (Laughing) I've never had a single project that is remotely similar to another! They are as individual as our fingerprints. Never the same chaos. Actually, it's not even usually chaos. Usually people just don't know what to do with the stuff. We work with a lot of garages, closets, and pantries - high turnover, daily use places, that need to accommodate change. I go in big picture, with the first priority being to clean it all out and then intentionally put things back in a manageable system. We cannot see our own things! We have to bring it to light. 

We cannot see our own things! We have to bring it to light.

Goodwin: Is there a typical client?

Singleterry: Yes and no. Really it's simply that someone has finally had enough of the inertia of not knowing what to do or how to do it with their own space and was referred to us while telling this tale of woe. Or they have just gotten overwhelmed with their situation and need someone to help. It's the feeling that made someone Google "home organizer" or "estate transition." You know this feeling on a project.  

Goodwin: You have an inside track to everything personal and mundane that we all keep (and maybe forget about!) in our homes, garages, etc. Has a client ever been surprised or excited maybe when you've discovered something they forgot about or thought was lost?

Singleterry: Every. Single. Time. A funny anomaly about humanity - we don't know what our “thing” is that contributes to the overwhelming situation. In every project it's been fun to see what a person's thing is. For one person, it was journals, 30 of them or more. Some journals had just one page used, in some none of the pages were used. For another person it was makeup and other beauty products, some in daily use, some for travel, some for special occasions. We had a whole box at the end and the woman said, "I had no idea I had this problem!" For another it was reusable bags, many with the original price tags still on them. There were more than 100 of them! 

The coolest thing that I have ever found was in an 80-year-old woman's closet. Her family was a founding family of New Braunfels. She asked me to pull down a box from the very top of the closet. Inside was the original bible from 1843 that was brought over on the boat with her family from Germany. It was in wonderful condition. It even had the family genealogy in it. I felt like we should have worn gloves to handle it! It should be in a museum, in a collection somewhere, kept safe, because what happens if the keeper isn't there to keep it anymore? 

In an 80-year-old woman's closet ... was the original bible from 1843 that was brought over on the boat with her family from Germany.

Goodwin: Some stuff really is just stuff. What happens to the stuff your clients decide not to keep?

Singleterry: We do our best to take things where they go, to give items another life. Some call it re-homing. We try to take women’s and children's clothing, bedding, and toys in good condition to the local women's crisis center. A lot of home goods, lumber, surplus hardware, and industrial items go to Habitat for Humanity, because they have the need and foot traffic to utilize it. Miscellaneous goods go to local charities. When an estate sale is part of the project, the majority goes through that avenue and then we work with a company that takes goods that did not sell to be sold onward from another location. If at the very end it's trash, unwearable, unsaleable, unusable... it goes to trash.

Goodwin: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients? 

Singleterry: Artifcts is invaluable. If I had known about this, even just weeks ago, I could have employed this system for good. Families have histories and members of a family can engage with that history together on Artifcts from anywhere. One sister has the desk, but here's the story, and all family members can see it.  

Artifcts gives objects another life. So often when I'm hired, especially if the person is deceased, the history is lost, the stories do not transfer with the items. This would literally be a way to continue the story, to carry on the life that they began. A person had a bond with an item and there was a story there - what did a postcard mean to be sent from someone far away and to be saved by the recipient? It's a piece of an experience, a bigger story. 

Artifcts gives objects another life... a way to continue the story, to carry on the life that they began.

< End of Interview >

If you’re feeling overwhelmed by the stuff in your life, try Artifcting (start free here). You might find that by taking it one Artifct at a time, it is fun and rewarding to parse out the meaningful objects from the other stuff that might be crowding your garage, bedroom, closets, attic, and other convenient hiding places! If you need help getting started, explore our virtual and in-person Concierge Services. 

If you’re in the New Braunfels or surrounding area and likewise need help rescuing a chaotic space to clearing out an estate, contact Jennifer at jenn@sortandorder.life or call her directly at (830) 500-0142.

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© 2021 Artifcts, Inc. All Rights Reserved.

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Bonus Epilogue: Do You Know What You Own?

After publishing last week’s ARTIcles story with tips for decluttering that we learned from people who have moved and/or downsized, we were inundated by “That’s me!” responses. Most people who wrote to us pointed to this line in the story:

A professional home organizer told me recently that her clients get tripped up when decluttering and organizing a space because they have forgotten what was even in it.

Apparently, many of us can relate. We don’t even know what we own. Our co-founder Ellen said as much in the ARTIcles story, We All Deserve a Purple Bin, confessing that, in general, she does not know what's in it, could not quantify the loss if it was destroyed, but acknowledging she'd feel the loss. A messy purple bin of memories.
 
And no doubt you realize, the process to get reimbursed for any loss is longer and less likely a positive outcome without records to back you up. 
 
So, what is the answer? Let's explore options.

__________________

Take a Step Forward and Lean In On Digital, If Possible

(Yes, we beg you. Step back from relying on binders and bins.) 
 
Like everything in life, it depends on what it is and why you’re asking. The key really is do something, anything, that will take you one step forward. Our favorite advice to date: 
 
CHECK BEFORE YOU BUY.

We’ve talked before about strategies “they” use to get you to buy more. Truly, pausing before purchasing helps.

When you go grocery shopping, you check the pantry to confirm what you need to buy for your recipes, right? This is the answer for some types of stuff. Picture frames are a prime example. How many times have you stashed one away as you made room for something, changed up the layout of a shelf or wall, or never had space for it to begin with? You probably have an accumulation of them waiting to be put to use. 
 
DUMP IT OUT.

Literally, empty the box/drawer/shelf/bin of ‘stuff,’ sort through it, put back in what belongs and rehome what does not. This is also a great prevention technique for what we call "declutter rage" and the remorse that can follow.

definition from Artifcts for declutter rage

GET A LIST.

You should have online access—or be able to also request a report—from your insurance agent and lawyer (who helps with your will, trust, and/or estate plan), to confirm what items you’ve itemized on your policy or in a tangible asset memorandum. Is some object of sentimental value or financial value missing? Maybe you bought something new or simply forgot some items? 
 
CREATE AN INVENTORY.

Despite an abundance of inventory apps on the market, fewer than 50% of people surveyed by the Insurance Information Institute said they have a home inventory. And yet when you are looking at natural catastrophes and household disasters, a complete home inventory is your best bet for replacement, including when you bought it, for how much, and the serial number.

Most inventory apps—including from the National Assoc. of Insurance Commissioners—support adding video of your home and/or using AI to itemize your belongings so you have at least a baseline reference as to what you own. Make sure you go into those drawers, cabinets, closets, etc., too. And if you start with a printed checklist—here's one of many free examples—we beg you to digitize a copy and submit it to your insurance, too.  
 
Do your homework before you inventory anything! Some inventory apps are more than an inventory, which may actually be just what you need. For example, Fair Split offers a means to divide up estates when a loved one passes away. 
 
ARTIFCT THAT!

Artifcts is clearly the best tool for capturing items that you care about most, for any reason. Artifcting is a multitasking achievement. Artifcts takes home inventory to a deeper level by focusing not just on what you own, but also why it matters. Items you Artifct could be valuable collectibles and collections, irreplaceable gifts and mementos, or simply things you love for reasons your own. If it matters to you, Artifct that. All Artifcts are private by default but can easily be shared digitally or downloaded. 
 
The Artifcted home “inventory” is not only useful for replacement, capturing the condition and key details of items, but also deeply meaningful for you and your family.

green circle with text Artifct That and QR code to start

Need Help Getting Started?

Depending on your needs, our Artifcts Concierge virtual or in-person services may be just what you need. There are also inventory and home organization professionals who can help you with home inventories. It’s really just about your priorities and where you want to start. If you need advice, reach out. We’re happy to help. We also encourage you to check out our Allies in ‘Stuff’ for more resources.

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© 2025 Artifcts, Inc. All Rights Reserved.

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Home Organizing and Decluttering Tips to Steal from Movers and Downsizers

When I moved three times in as many years, I had no choice but to come to terms with what stuff I owned and whether it warranted a spot in a moving box, place on the truck, and space in my next home. Of course, in a pinch, and if space was not at a premium, I knew which boxes left unopened for multiple moves I could contentedly continue to ignore for another day and hand into the truck.

But that level of awareness is unique I think to people who move a lot. A professional home organizer told me recently that her clients get tripped up when decluttering and organizing a space because they have forgotten what was even in it. So, they rediscover items they already own and want to keep them and put them to use. There’s a human psychological phenomenon in play here. Namely, we tend to place greater value on items we already own.

Clients get tripped up when decluttering and organizing a space because they have forgotten what was even in it. - Home Organizer, Austin, Texas

Through Artifcts, my co-founder and I have spent an above average amount of time with people who are moving and/or downsizing as well as the professionals who assist them. Along the way, we have picked up on some tricks to help us with our own 'stuff’ of daily life and are eager to share them here with you to help reduce your day-to-day stress and enjoy your homes more. 

____________________

The Obvious Strategy: Pretend You’re Moving 

Before we cover any true tips and life hacks, let’s just put it out there: Even if you have no intent on moving anytime soon, pretending you are and going zone by zone through your home can be an incredibly effective decluttering technique.

Few of us follow golden rules popularized by the likes of Martha Stewart when it comes to regularly refreshing all of our spaces, including those cabinets and closets, to remove dust and other debris. When you tackle one zone after another this strategy becomes a decluttering and home cleaning win all in one!

The Second Most Obvious: You Don’t Need It, but Someone Does

Decorative pillowcases, picture frames, books, and special glasses and dessert plates are great examples of this downsizing theme. Yes, it is perfectly good. Yes, it’s perfectly usable. But you have outgrown it. That’s okay! Tastes and preferences change. Your space has changed. You simply don’t need it. That’s life. You married your spouse, not the ‘stuff,’ so give yourself some grace and the permission to let it go.

How exactly should you go about letting go?

For some, the answer to this type of ‘stuff’ is charity. Temporary homes for abused persons and other displaced individuals often need the sort of TLC cozy and practical home goods and décor can offer. Donate locally! Or check our free Going Green guides for ideas.

For others, taking a page out of Margareta Magnusson’s book, The Gentle Art of Swedish Death Cleaning, is just the ticket. And no, you don’t have to be dying or in your senior years to use this concept in your life. When it comes to ‘stuff,’ Magnusson reminds us that rehoming items not only lets us share the stories and value of them with loved ones now, but it helps us to live as comfortably and stress-free as possible without the burden stuff can become.

image of an Artifacts QR code sticker on the bottom of a music box

 
 
Add an Artifcts QR code to the item you are rehoming to ensure the stories and memories are passed down along with the actual item.
 
 
And if you do not want to use stickers, you can always print a QR code directly from your Artifct.

Shred and Digitize, Today not Tomorrow.

Accidentally accumulating paperwork—yes, including photos—to sort through another day? Do not take a shortcut and stick it all in a binder or bin. That's a Band-Aid. Let’s go for a sustainable and useful fix. Mass digitizing and shredding can immediately clear spaces in your home and the back of your mind from this sort of clutter.  

Yes, it could mean you now have shifted it to digital clutter, but at least you freed up space and now that it’s digitized, it’s accessible when you are on the go, shareable and searchable, and protected from destruction by mother nature or theft. You can’t say that for a filing bin, cardboard box, or cabinet.

And your files are ready to upload into whatever app you are using for planning all of life’s nexts. Perhaps those cards, postcards, letters, photos, and pieces of kid art are ready for Artifcting along with their stories. Maybe you need to add that latest home insurance policy into your digital vault, like Trustworthy

Done digitizing? Now recycle.

Piles with Timelines (#IveBeenMeaningTo)

When you are heading toward a move, you start clustering things naturally in your mind: making the move, heading to donation, must ask a friend/family member if they want it, selling this, etc. If you apply that logic on a daily life basis, and dedicate a strategy for each intent, you’ll have a great habit that keeps you decluttering regularly. 

Perhaps you have an under-the-bed bin, a cute basket with a lid, or even a simple bag tucked into a closet where you can put anything you’re ready to donate.  

Perhaps you Artifct sentimental and valuable items and set a reminder with the Artifcts “In the Future” feature to sell by a certain date. Or maybe instead you share that Artifct with a loved one to see if they want it (especially now that they know the story) before you sell, donate, or otherwise rehome it. The act of asking not only avoids traps that faulty assumptions might set, but it’s also a best practice in managing your family history estate.

Another reason those move piles work wonders? It’s visible progress. For the items that have already made it through your assessment and are keepers, we strongly encourage adding a QR code so that you (and everyone else who looks) can see this item matters and can scan to learn why.

(Re)Set Up Your Home for Convenience and Peace

One of the best parts of a move is setting up your home again. You have a blank slate. Nothing is stopping you from using this blank-slate strategy even if you are not moving:

      1. Grab a pen and paper or open up a blank note on your phone.  
      2. Go room by room.  
      3. Do you see any pain points, constantly cluttered areas, things that are broken or damaged? Note it all down. 
      4. Review and prioritize for action.

Let’s walk through some examples.

Is it constantly irritating and slightly absurd that your hook for your reusable shopping bags is in the pantry and nowhere near the car you get into to go shopping? Move the hook.

How about the fact that naturally everyone in your home has some volume of clutter. And it’s everywhere, including on the counter, on the table, on the coffee table. I have a specific pen I love, a tape measurer, a set of Artifcts QR code stickers, and a book I’m reading, all of which I want readily accessible. Create a home for your clutter. I have a cute little pop-up crate on my bookshelf that holds these and other random items. Problem solved. (And, yes, my husband and daughter have crates, too. And we have a small one for common household stuff like scissors, tape, batteries, and a retractable utility knife.

three plastic crates in different sizes and colors stacked on each other

 
 
You can find these hay.com collapsible crates at MOMA, Design within Reach, and other online vendors in a variety of sizes and colors.

Furniture falls into this category, too, albeit we’re not always in the right place financially to do anything about it. But if you are, everyone who moves knows that you do not want to ship furniture that you always found uncomfortable, has a worn-out look that is not intentional or repairable, or is literally outgrown, like a toddler sized rocking chair. Sell or donate it, but either way, move it on out!

Schedule it. 

When you’re on deadline, as in the moving trucks will arrive one month from today, you have no choice but to get stuff done. Many people already keep things running on a schedule at home anyway, e.g. how often the chimney is inspected, the air filters replaced, or the windows washed. Why wouldn’t you add decluttering to your schedule? Home is not just where you spend the majority of your time, but it is also a place that should help you to feel recharged and comfortable. 

If daily or weekly sounds too intense, try monthly, as in, the third Sunday each month you schedule a specific space in your home for a once over. Sometimes it might be a “simple” drawer, other times you might schedule the front hall closet, because it’s a month when you know you’ll have more time. You do not need to make it a stretch goal. You just need to make the decluttering a reality.

And if you are truly under deadline, perhaps a guest is coming to stay, or you just feel overwhelmed, consider hiring a professional organizer to get you started with the most challenging spot for you.

____________________

All of these strategies are about (re)organizing and removing things that drain your energy and provoke frustration so you can live your life more smoothly. We hope you test them out, revise to your liking, and reap the rewards.

Happy Artifcting!

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You may also be interested in these ARTIcles related to decluttering and downsizing

#HabitChange: Rescue and Preserve Those Memories

15 Years In Storage: Now What? Tips Before & After You Store 'Stuff'

Sorry, Not Sorry: I Love My Stuff

© 2025 Artifcts, Inc. All Rights Reserved.

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Cheers to 2025!

Dear Readers,  

As we begin the New Year, I wanted to take a moment to thank you for your support, encouragement, and feedback, whether you’ve been with us since the beginning or are just joining. I also want to share more about our exciting new pilot study on brain health with a major US university and some of the fun things 2025 has in store for our Artifcts community.  

Ellen and I created Artifcts to change the conversation around ‘stuff’ and to help us all preserve what matters most, whether that be the history and documentation behind great grandma’s wedding ring or the oh-so-funny video snippet of your loved one explaining the story behind a cherished photo. Here at Artifcts, we believe that family lore is just as important as the actual, factual stories, and that each of us is in our own way our family’s keeper.  

This year has been one of great growth for Artifcts—we've doubled our membership base, including members across the United States and in over a dozen countries and counting. More members have created more Artifcts, and some of our members have even out-Artifcted Ellen and me, which is no easy feat considering we each have 300+ Artifcts!  

Even as we’ve grown, we’ve remained true to our core, putting you, your data privacy, and your security first and foremost in all that we do. We know you place a great deal of trust in us as you create your Artifcts and it’s important to reaffirm that we’ve got your back, always. We’ll be rolling out enhanced security features in 2025 and exploring technologies to help protect unique content you create here at Artifcts beyond our existing copyright policies. 

We’ve also pushed headlong into the brain health arena this past year, embarking on a pilot study with the University of Massachusetts (UMass) Chan Medical School. We hope to prove that Artifcts and the process of Artifcting serve as a powerful screening tool for brain health. We’ve already had our first tranche of participants complete the required steps in the study, and our partners at UMass will begin analyzing the first sets of data early this year. We still have limited space available in the study so, if you are 65 or older and interested in participating, click here to learn more about the study and to sign up. Each of us can play an important role in ultimately preventing and/or slowing the advancement of cognitive decline due to dementia.  

We’ve also received some much-deserved recognition, beginning in February when Time Magazine named Artifcts as one of the top seven tools to help with decluttering. That was quickly followed by the Mom’s Choice Gold Award and an award from Family Tree Magazine naming Artifcts as one of the best genealogy tech tools of 2024. Ellen and I were also honored to be selected to participate in MassChallenge, the largest non-equity-based business accelerator program in the world. Bottom line, the word is getting out: ‘Stuff’ and legacy matter, and Artifcts is leading the charge.

Word is getting out: 'Stuff’ and legacy matter, and Artifcts is leading the charge.  

As for the here and now, the Artifcts team is hard at work ensuring Artifcts is where you need it, when you need it. Stay tuned for a couple of carefully researched and designed new product features in the first half of 2025, publication of our spring “Evenings with Artifcts” series schedule, and announcements of new partnerships spanning organizing and decluttering, estate planning, insurance, and beyond as we transform our relationships with ‘stuff’ together.  

With that, Ellen and I invite you to join us in a virtual toast as we say, “Cheers to 2025!” May it be a year of great growth and great fun.   

Happy Artifcting, 

Heather

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© 2025 Artifcts, Inc. All Rights Reserved.

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