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A View on 'Stuff' from a Professional Home Organizer

Ellen Goodwin, Artifcts
September 21, 2021

Just before the launch of Artifcts, I was introduced to Jennifer Singleterry, owner of Sort and Order, a home organization company based out of New Braunfels, Texas. As you might expect, we hit it off. She deals with stuff all day, and we at Artifcts want to help people to remember, record, and preserve the stories behind their stuff.  

We laughed over a shared frustration, too. I told her my brother in Wisconsin always quips that someday, if left to his own devices and he was forced to clean out the home our parents have lived in for over 40 years, he would just give it all away. That makes me cringe. But all the stories! Grandpa's clogs from Holland, the country barn painting Mom did in college, the vinyl records that are a part of my parents' youth and my own Christmas memories. Everything just gone?!  

Jennifer had a similar story to share of a son she worked with recently who hired her to help transition out of their family home of 60 years. As it turned out, the family's ‘stuff’ included war memorabilia dating back to the civil war, such as tintype photographs and well-preserved handwritten notes from the era. The project was rich with legacy and family history. Jennifer said she felt emotionally exhausted by the sense of loss because it was so hard to go through these items and appropriately manage them and often the sons felt the same way and defaulted to getting rid of it. 

She felt emotionally exhausted by the sense of loss. 

A week later I could not stop thinking about my conversation with Jennifer. She said she works regularly with women especially who tend to take on the role of the family "keeper." You know that person I bet in your own family. The person who not only knows the birthdays and anniversaries, but keeps track of family photos, brings people together over the holidays to remember the origins of favorite ornaments and recipes, and, in the end, manages who gets what when a loved one passes away. 

Women especially tend to take on the role of the family "keeper." 

My complete interview with Jennifer

I sat back down with Jennifer last week to unpack this a bit more and get her perspective on how Artifcts could help. We thought that everyone could learn and benefit from us sharing our interview notes. So, here we go!

Ellen Goodwin: Why did you get into the home organization business? 

Jennifer Singleterry: My first foray into this business started with the passing of my grandparents and then my mother. When you're in this process personally you realize the emotional toll it takes on those closest to the situation. The emotional and physical attachment to things and the weight that bears in going through them. Another component here is that a lot of families may not have that person who is equipped to take on a project of that scale. That's where we can come in and help lighten the load. As an impartial but considerate party it is easier for our team to go through and delineate what is precious and boil it down to just those items in question and then decide how we handle these items. 

Goodwin: Tell us about the typical project you take on.

Singleterry: (Laughing) I've never had a single project that is remotely similar to another! They are as individual as our fingerprints. Never the same chaos. Actually, it's not even usually chaos. Usually people just don't know what to do with the stuff. We work with a lot of garages, closets, and pantries - high turnover, daily use places, that need to accommodate change. I go in big picture, with the first priority being to clean it all out and then intentionally put things back in a manageable system. We cannot see our own things! We have to bring it to light. 

We cannot see our own things! We have to bring it to light.

Goodwin: Is there a typical client?

Singleterry: Yes and no. Really it's simply that someone has finally had enough of the inertia of not knowing what to do or how to do it with their own space and was referred to us while telling this tale of woe. Or they have just gotten overwhelmed with their situation and need someone to help. It's the feeling that made someone Google "home organizer" or "estate transition." You know this feeling on a project.  

Goodwin: You have an inside track to everything personal and mundane that we all keep (and maybe forget about!) in our homes, garages, etc. Has a client ever been surprised or excited maybe when you've discovered something they forgot about or thought was lost?

Singleterry: Every. Single. Time. A funny anomaly about humanity - we don't know what our “thing” is that contributes to the overwhelming situation. In every project it's been fun to see what a person's thing is. For one person, it was journals, 30 of them or more. Some journals had just one page used, in some none of the pages were used. For another person it was makeup and other beauty products, some in daily use, some for travel, some for special occasions. We had a whole box at the end and the woman said, "I had no idea I had this problem!" For another it was reusable bags, many with the original price tags still on them. There were more than 100 of them! 

The coolest thing that I have ever found was in an 80-year-old woman's closet. Her family was a founding family of New Braunfels. She asked me to pull down a box from the very top of the closet. Inside was the original bible from 1843 that was brought over on the boat with her family from Germany. It was in wonderful condition. It even had the family genealogy in it. I felt like we should have worn gloves to handle it! It should be in a museum, in a collection somewhere, kept safe, because what happens if the keeper isn't there to keep it anymore? 

In an 80-year-old woman's closet ... was the original bible from 1843 that was brought over on the boat with her family from Germany.

Goodwin: Some stuff really is just stuff. What happens to the stuff your clients decide not to keep?

Singleterry: We do our best to take things where they go, to give items another life. Some call it re-homing. We try to take women’s and children's clothing, bedding, and toys in good condition to the local women's crisis center. A lot of home goods, lumber, surplus hardware, and industrial items go to Habitat for Humanity, because they have the need and foot traffic to utilize it. Miscellaneous goods go to local charities. When an estate sale is part of the project, the majority goes through that avenue and then we work with a company that takes goods that did not sell to be sold onward from another location. If at the very end it's trash, unwearable, unsaleable, unusable... it goes to trash.

Goodwin: You know the story of Artifcts. How do you think Artifcts could help you in your work with your clients? 

Singleterry: Artifcts is invaluable. If I had known about this, even just weeks ago, I could have employed this system for good. Families have histories and members of a family can engage with that history together on Artifcts from anywhere. One sister has the desk, but here's the story, and all family members can see it.  

Artifcts gives objects another life. So often when I'm hired, especially if the person is deceased, the history is lost, the stories do not transfer with the items. This would literally be a way to continue the story, to carry on the life that they began. A person had a bond with an item and there was a story there - what did a postcard mean to be sent from someone far away and to be saved by the recipient? It's a piece of an experience, a bigger story. 

Artifcts gives objects another life... a way to continue the story, to carry on the life that they began.

< End of Interview >

If you’re feeling overwhelmed by the stuff in your life, try Artifcting (start free here). You might find that by taking it one Artifct at a time, it is fun and rewarding to parse out the meaningful objects from the other stuff that might be crowding your garage, bedroom, closets, attic, and other convenient hiding places! If you need help getting started, explore our virtual and in-person Concierge Services. 

If you’re in the New Braunfels or surrounding area and likewise need help rescuing a chaotic space to clearing out an estate, contact Jennifer at jenn@sortandorder.life or call her directly at (830) 500-0142.

###

© 2021 Artifcts, Inc. All Rights Reserved.

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Gone in a Woof: The Tragic Tale of Mr. Moose

Dear Reader, 

Allow me to introduce myself. My name is Sasso Piatto, destroyer of stuffies and Chief Happiness Officer here at Artifcts. I haven’t got much time as my Mum has stepped away from her laptop, and I know she’ll be back soon.  

Today’s topic? The importance of Artifcting ALL your life’s keepsakes because you never know what will happen next. Case in point, my cherished Mr. Moose.  

Mr. Moose was the love of my life (second only to bacon). We had been through thick and thin together. Mr. Moose was always up for adventures—mud puddle hopping, snow pile digging, and zoomies in the front yard. He was my constant companion, my snuggle buddy, and my best friend.  

And then, just yesterday, an unthinkable thing happened. My Mum got rid of Mr. Moose. One moment I was admiring my handy-work (who knew Mr. Moose had so much stuffing?) and then, gone! Into the trash. How could she?! 

Sure, he was well-loved (who doesn’t love a plush moose with squeaky antlers), but that doesn’t mean that it was time for him to go. My Mum claimed the stuffing was falling out of him (I think she needs new glasses) and that the squeaker was a choking hazard. As if! I swallow Milk Bones whole! Choking hazard, it was not.  

And the worst part is that she didn’t even pause long enough to let me ARTIFCT him. Not one photo. Not one solemn moment to stop and reflect on all the love and joy Mr. Moose has brought me over the years. Of all the people, of all the deeds. How could my Mum, the founder of Artifcts, TOSS MR. MOOSE OUT before I got to Artifct him? 

I beg you Dear Reader to take a moment today and Artifct That! It could be a favorite photo, a cherished piece of kid's art, or for the love of all, a favorite toy.  If you’re planning to declutter this spring (hello spring cleaning!) take a moment to Artifct those treasures before you (OR YOUR MUM) toss them out.  

Speaking of spring cleaning, I heard my Mum mumble something about re-homing the Everest sized pile of sticks I’ve accumulated outside the front door. For those of you not in the know, I’ve learned that “re-homing” really means removing. I’ve got to go! Time to Artifct my favorite sticks before they too disappear.  

Yours Truly, 

Sasso Piatto

PS. Happy April Fool’s Day! We hope today’s ARTIcles story from Sasso made you smile. You can  click here to view all of Sasso’s Artifcts  (written in his voice of course!).  

###

© 2026 Artifcts, Inc. All Rights Reserved.

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The 1996 Nostalgia Trend: How to Save Your Memories for Future Generations

Where were you in 1996? Take a moment and really think about it. 

Where were you living? What filled your days? What music was on repeat, and what did your favorite outfit look like? Maybe you were heading off to school in flannel and Doc Martens, building a career in your first real job, or chasing toddlers around the house. Maybe 1996 was loud and exciting—or quiet and uncertain. Either way, it was yours. 

Lately, there’s been a surge of nostalgia inviting us to revisit that specific year. But the truth is, it’s not really about 1996. It’s about something much bigger. 

It’s Not Just 1996—It’s Any Year 

Pick a year. Any year. 1996. 2006. 2016. Last summer. 

Every single one holds a version of you that no longer exists—someone shaped by the people, places, and moments of that time. And tucked inside those years are vivid snapshots: the song that instantly transports you back in time, the hat you wore until it fell apart, the photo you’ve kept in a drawer for decades. 

We all have these anchors, the objects and memories that pull us back to “way back when.” A concert t-shirt isn’t just a shirt. It’s the night you sang every word with your friends, the feeling of freedom, the version of yourself that felt invincible. 

A certificate, a ticket stub, a handwritten note—these aren’t just things. They’re evidence of a life fully lived, in moments both big and small. 

The Small Moments Matter More Than You Think 

It’s easy to assume that only major milestones deserve to be remembered—graduations, weddings, promotions. But what about everything in between? 

Our co-founder Heather recently came across a stash of photos from her high school days and her daughter was in awe. The clothes! The hair! The concerts! Heather had forgotten how she had spent the summer of '96 working two jobs and attending every Phish concert within driving distance of her childhood home. Funny, because that's just what her daughter wants to do this summer. 

 

The everyday moments are often the ones that define us most: 

  • The summer you spent making friendship bracelets at camp
  • The first apartment that barely had furniture but felt like independence
  • The hobby you picked up on a whim that turned into a lifelong passion
  • The concert t-shirt you wore so often it became part of your identity 

These moments may feel small at the time, but they’re rich with meaning. And over time, they become the stories we wish we had captured more fully. Because memory fades. Details blur. And eventually, even the most vivid experiences can become harder to recall. 

Why Capturing Your Story Matters 

The people who come after us—our kids, grandkids, and beyond—don’t automatically know who we were. They might know the broad strokes. Where we lived. What we did for work. Maybe a few stories that get told again and again. But they don’t know what it felt like to be you in 1996. Or 1976. Or 2016. 

They don’t know what made you laugh, what you worried about, or what you dreamed of, unless you tell them. 

How to Turn Memories Into Artifcts 

That’s where Artifcting comes in. Artifcting is the act of preserving not just your objects, but the stories behind them—so they can live on far beyond your memory. Looking for an easy way to get started?  

  1. Start with What You Already Have

Look around your home. Open a drawer, a closet, or an old box in the attic.  Find something that instantly takes you back: 

  • A photo from the ‘90s
  • A concert t-shirt (Fun fact! Our Advisory Board Member Matt Paxton recently spent an afternoon with his teenage son Artifcting his vintage concert t-shirts from the 90s.)
  • A piece of jewelry
  • A letter or postcard 

If it sparks a memory, it’s worth preserving. 

  1. Capture the Story, Not Just the Object

Ask yourself: 

  • Where did this come from?
  • Why did it matter to me?
  • What was happening in my life at the time?
  • Who was I then? 

The object is just the entry point—the story is what gives it meaning. 

The object is just the entry point—the story is what gives it meaning
  1. Add Context That Only You Can Provide

This is the part no one else can recreate, especially the most well-intentioned AI-apps that promise to tell you your story. (Naturally, we have our doubts about that.)

Describe the details: 

  • What you were wearing?
  • Who you were with?
  • What the world felt like at that moment?

These personal insights transform a simple item into a living memory. 

  1. Preserve It Digitally

Open the Artifcts App and upload your photo or a photo of your item and pair it with your story. Now it’s not just stored—it’s documented, searchable, and shareable with the people who matter most. Bonus! Add audio or video too for greater context and details that only you can provide. 

  1. Share It Across Generations

Invite your family into the experience by privately sharing the Artifct with them. Your stories become a bridge—connecting generations through shared history, personal insight, and emotional truth. 

Your Story Is Still Unfolding 

Thinking back to 1996 might feel like a fun exercise in nostalgia. But it’s also a reminder: the life you’re living right now will one day be “way back then,” too. 

What from today will you wish you had captured? 

  • The coffee mug you use every morning
  • The playlist that defines this season of your life
  • The photo sitting unnoticed on your phone 

These are tomorrow’s Artifcts just waiting to be captured today. You don’t need a milestone. You don’t need a perfect story. You just need a moment—and the willingness to preserve it. 

So ask yourself again: Where were you in 1996? Then take the next step. Capture it. Tell it. Artifct it. Because your story deserves to be remembered—not just by you, but by everyone who comes after. 

###

You might also enjoy reading these related ARTIcles:

Photos + Timelines Go Better Together

How to Artifct That Photo

How to Artifct That Heirloom

© 2026 Artifcts, Inc. All Rights Reserved.

 

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Scan Me When I'm Gone (Or Just in the Next Room)

There’s something almost magical about the objects we keep. 

A framed photograph on the wall. A handwritten recipe card tucked into a drawer. A ring passed down through generations. These items are more than ‘stuff’—they are vessels of memory, identity, and connection. 

However, we also keep, either intentionally or unintentionally, vast collections of other items, trinkets, and do-dads. Don’t believe me? Take a look at your junk drawer and let’s talk. 

According to an article in the LA Times, the average American home contains 300,000 items. Now that’s a lot of ‘stuff.’ If you took just one minute to briefly examine each item, it would take you 5,000 hours, or roughly 208 days. That's a lot of time, especially if you inherit an estate and are trying to get to the bottom of what the objects are and if they have any value. 

At Artifcts, we believe there is a better way to not only sort and organize the items we keep and the keepsakes we love, but to also document the value, history, and stories that go along with those items.  

From Object to Story in Seconds 

We created our Artifcts QR code stickers to solve a simple but meaningful problem: how do you seamlessly connect the physical objects in your life with the stories behind them? 

No more printing, cutting, or searching for labels. Just grab a sheet of durable, weatherproof stickers, place one on your item, scan it, and start creating. Each scan prompts you to either create a new Artifct or link the sticker to an existing one—instantly tying that object to its digital story. It’s organization, storytelling, and preservation—all in one simple action. 

But Here’s Where It Gets Personal… 

With Artifcts, you can add audio and video to every Artifct you create. That means when someone scans your QR code sticker, they don’t just read about the object—they experience it. 

  • They can hear the laughter in your voice.
  • They can see the way your hands move as you demonstrate a recipe.
  • They can feel the emotion behind the memory. 

Because sometimes, the story isn’t just what happened—it’s how it’s told. Audio and video are powerful keepers of memories. They capture inflection, personality, and even the little imperfections that make memories real and human. 

Imagine the Possibilities 

Once you start thinking about it, you’ll see opportunities everywhere. 

📸 Photo Frames That Speak 

That wedding photo on your wall? Add a QR code sticker to the back. Now, when your children or grandchildren scan it, they don’t just see the image—they hear you tell the story of that day. Maybe even watch a short video clip from the reception. A single photo becomes a living memory. 

 

Sorry, this Artifct is private! But it definitely has a QR code sticker attached to the back of the frame. 

💍 Jewelry with a Voice 

A ring isn’t just beautiful—it has a past. Was it your mother’s? Does it now have a special meaning to you? Attach a sticker to the jewelry box, and suddenly that piece carries its full story. Imagine hearing your mother explain where it came from, who owned it before her, and why it mattered. That’s legacy—preserved in her own voice. 

🧁 Recipes That Come to Life 

Yes, you can save Grandma’s famous biscuit recipe. But with Artifcts, you can do so much more. Attach a QR code sticker to the recipe card or cookbook. Now, when it’s scanned: 

  • You hear her voice explaining why she never measures the flour exactly 
  • You see a video of her hands gently folding the dough 
  • You catch the little tips that never made it onto paper 
  • It’s no longer just a recipe—it’s an experience passed down through generations. 

🎨 Collections, Keepsakes, and Everyday Treasures 

From antiques to travel souvenirs, children’s artwork to military memorabilia—every item has a story waiting to be told. Artifcts QR code stickers make it easy to catalog, organize, and preserve those stories without interrupting your flow. You can move from room to room, scanning and storytelling as you go, building a meaningful, searchable collection of your life.   

Ready to get started? Start small. Pick one object that matters to you. Tell its story. Add your voice. You might just discover that what you’re really preserving isn’t just your belongings…It’s your legacy. 

Pro Tip: You can also print off your Artifcts QR codes at home and safely attach them to your keepsakes. No stickers required...  

 © 2026 Artifcts, Inc. All Rights Reserved.

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