One of the most unexpected joys of building a company is the other entrepreneurs you meet along the way. Brilliance and creativity, moving the world in a better direction, seem endless.
Imagine our delight to be introduced to a jewelry designer who loves stories as much as we do here at Artifcts. This Valentine’s Day we’re shining a light on her beautiful work and the stories and art all around that inspire her and motivate her through it all.
Should you be shopping for yourself, a friend, or other loved one this Valentine’s Day, our guest today is offering Artifcts members a 20% discount* to bring home a modern heirloom with heart. Use the code LOVESTORY at checkout.
With that, we so hope you'll enjoy this special edition of ARTIcles by Artifcts!
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Tanja Cesh is the type of woman who believes “How it’s made matters.” She’s unwavering in her commitment to preserving heritage craft and helping to lift up the artisan sector where vulnerable people, often women, have been undervalued for generations.
Through her travels, it’s Nepal that captured her heart and her imagination. She’s built her jewelry, apparel, and tabletop brand, Mulxiply, (pronounced “multiply") hand in hand with Nepali artisans with whom she now counts among her friends.
“The Nepali people love their country. Over the decade plus since I’ve been traveling there, I’ve seen a growth in the young energy and the value placed on the “maker” culture.”
Lucky for all of us, we can embrace that cultural movement through the stories and products Tanja creates.
“Stories, whether it’s what the inspiration was, or about the people who wear the jewelry, or how it was made, are so important. It’s exhausting being a modern consumer. AI thinks it knows us, reduces us to data points, but being approached that way is anything but personal or motivating.”
Tanja takes pride in the fact that together, she and the artisans are creating products you want to buy and want to pass down for generations. “This isn’t the type of stuff you buy out of guilt and turns up quickly in secondhand shops.”
While we chatted, Tanja spoke briefly about her art and design background, but it was her stories about her mother, her aunt, and her meetings with other artisans that seemed to truly shape her ethos and designs for Mulxiply. What better way to share her story than through her own words.
Meet the Creator of Mulxiply, in 5 Artifcts, by @TanjaC
Artifct #1: Mom's Embroidered Jacket by Sigrid Olsen
Early learnings in fashion and design
“While this is a photo of our wedding, the artifact I'm highlighting is my mom's jacket... from a designer named Sigrid Olsen [...] I learned so much for Sigrid about how things work in [the fashion and design] business, but also how to keep things truly personal and with a story.”
Artifct #2: Dad's Vintage German Telefunken Radio
Nostalgia meets mid-century design turned personalized marketing
“This radio has always been in my life. My parents brought it with them when they moved to America from Germany [...] Towards the end of his life, my dad struggled with both cancer and dementia [and] listened to music all the time until the day he died. [...] We used this radio as a prop in my company Mulxiply's Fall/Winter 2024-25 photoshoot.” 💕
Artifct #3: Polaroid of Mom
A single vintage photo inspires an entire jewelry collection
“Years ago, I found this mysterious Polaroid of my mom captured in a moment [...] so stylish in her bob parted in the middle, sitting around a table with friends listening to music, candles flickering, drinks and conversation flowing. This photo became the inspiration for the Mulxiply Fall/Winter 2024-25 Jewelry Collection.”
Artifct #4: Vintage German Book "Sternstunden der Menschheit" by Stefan Zweig
An eye for good design, even in the hardbound variety
"I have no idea what this book is about as I've never read it. There is a collection of them — all beautifully bound with handmade paper, each book with a different pattern and color. [...] There is so much intention to how this book was made, and I appreciate the handmade nature of it. [...] We also used this book in Mulxiply's Fall/Winter photoshoot as a prop for the model to hold."
Artifct #5: Gold Bangle from Mom made by Zee Sipantzi
Cherishing the old, and Artifcting it for always
"This simple bangle was handmade by jeweler and family friend Zee Sipantzi. My mom had several pieces of jewelry made by Zee. [...] I wanted to Artifct it quickly as I'm not quite sure how much longer it will last. This is one of the cherished pieces I was able to keep after she passed and was the inspiration for the Ridge Collection I designed for Mulxiply."
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We hope we inspire you as always to take a fresh look at the 'stuff' in your life, stuff of old and anything new you bring into your life. Where do they come from? Why do you love them? Artifct to share and preserve it all.
Happy Artifcting!
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ABOUT MULXIPLY
MULXIPLY was born out of recognition that fashion can be fair, art can be healing, and design can change the world. Working with our artisan team in Nepal, we are able to empower our artists to share their craft, economically impact their communities, and elevate their place in society. In doing so, we are elevating art and artisan. We couldn't do it without you.
* Offer valid until 11:59 pm EST on February 14, 2025. Valid online only. May not be combined with other offers.
© 2025 Artifcts, Inc. All Rights Reserved.
The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!
