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Terrible 2s? Not for Artifcts!

Heather Nickerson, Artifcts
August 26, 2023

Dear Reader,

Today Artifcts turns 2! Our team has been excitedly preparing for our second birthday, joking that “two is better than one!”  (And stay tuned for tomorrow when we'll unveil a fun surprise to show you how we’re celebrating stepping into our 3rd year.)

On a personal note, the time has flown by; the hours, days, weeks, and yes, even years. Ellen and I spent a lot of time imagining what the years would look like when we first started Artifcts. We had outsized hopes and dreams, but what founding team doesn’t? The one thing we did not fully appreciate or even consider was the impact we would have on individuals and families near and far. 

We’ve known, of course, that ‘stuff’ is important. Recent data underscores that not only are objects important but valuable, too. According to a New York Times article from May, the Baby Boomer generation is set to pass down $3T of durable goods, aka ‘stuff,’ to Gen X. Imagine the histories, stories, and memories lurking behind it all! 

The question for us has always been, what do you do with it, and how do you ensure it doesn’t become a burden on the next generation? Over the past two years, we’ve debuted features such as “In the Future,” allowing you to clearly state what you want to happen to a specific item next (sell, donate, bequeath, the choice is yours!). We’ve also been hard at work building out our Allies in ‘Stuff,’ featuring great companies that will help you tackle your ‘stuff’ where Artifcts leaves off. Downsizing, decluttering, or moving? Our Allies have you covered!  

Curious about all the other things we’ve done this past year? Check out our product updates!  

As for the year ahead? We’ve got a lot in store to delight and surprise our members from new features and in-person events and pop ups to kicking off our pilot study with UMass Chan Medical School. (Did you miss the news?) We remain as stuff focused as always, and hyper vigilant to the feedback, ideas, and comments from you, our members and Arti community.  

New to Artifcts? I invite you to give us a try. Create an Artifct, tell a story that hasn’t been told before or a favorite that has become part of your family lore. Share a memory with a friend or loved one. Go on, surprise them! Already an avid supporter and Arti Member? We’re all ears! Let us know what you love, and what we can do to make your Artifcts experience even better.  

Year two has been amazing, and just like any good two-year-old, tomorrow we’ll be off and running into year three! As always, we’re thrilled and grateful for your continued support and encouragement.  

Happy Artifcting!

Heather

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© 2023 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Artifcts Announces Partnership with Susan G. Komen®

Artifcts® has partnered with Susan G. Komen®, the world’s leading breast cancer organization, to support its ongoing cross-sectional work in research, community health, global outreach and public policy to find the cures for breast cancer.

“There’s nothing like a breast cancer diagnosis to clarify your focus and guide you to ask, “How can I help?” said Artifcts co-founder Ellen Goodwin. 

“I knew I was lucky in catching my cancer early. But that’s not the only way in which I’m lucky. I also have access to excellent healthcare services, health insurance, an amazing network of friends, family and survivors, and let’s be true to the data, I’m lucky too because I am white. Black women in the U.S. are more than 40% more likely to die from breast cancer than white woman.”

According to experts, about one-third of breast cancer deaths could be prevented if everyone received the breast cancer treatments that exists today. For this, and many other reasons, Artifcts is proud to support Susan G. Komen’s efforts.

Artifcts’ partnership with Susan G. Komen includes a commitment to support the organization’s fundraising efforts. Beginning today (through March 15, 2025), Artifcts will donate to Susan G. Komen® $23.80 of the purchase price for each Artifcts Unlimited Membership sold here and $9.00 of each Artifcts Lite Membership sold. Artifcts will make a guaranteed minimum donation of $2,500 to Komen. We’ll also strive to raise funds through community walks and other initiatives nationwide. 

Join us today to help support the cure. Purchase or gift an Artifcts membership!

For more information on Susan G. Komen's mission to save lives by addressing critical community needs and advancing research to prevent and cure breast cancer, or to donate, please visit komen.org.

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© 2024 Artifcts, Inc. All Rights Reserved.

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Artifcts Wins Mom’s Choice Awards® Gold

Artifcts® is honored to announce that it has earned the prestigious Mom’s Choice Award® (MCA) gold award. Having been rigorously evaluated by an MCA panel, Artifcts is deemed to be among the best products for families.

The MCA evaluation process uses a propriety methodology in which entries are scored on several elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

"We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says Artifcts co-founder and CEO Heather Nickerson. “We know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families. As we push forward in our mission to connect with consumers and caregivers, we know our entry into the MCA family will be meaningful."

"Yes! All of that," added co-founder and CSO Ellen Goodwin. "As Artifcts has matured over the last 2.5 years, we've witnessed how it has spurred intergenerational connection and engagement and taken the burden off of families in the early stages of raising children through to later life transitions and milestones. This is why we are focused on transforming or relationships with stuff' and each other." 

Icon for Gold Mom’s Choice Award®

To be considered for an award, each entrant submits five (5) identical samples or memberships for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from the entrants' influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

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ABOUT THE MOM'S CHOICE AWARDS®

The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

Learn more about the Mom's Choice Awards by visiting their website: www.MomsChoiceAwards.com

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Artifcts a Featured Tool for Kickstarting Your Declutter

Angela Haupt, journalist with TIME magazine, featured Artifcts this week in an online article that united experts in mental health and decluttering to share tools and tactics to "kickstart a realistic decluttering routine." We especially loved this insight from our own strategic advisory board member and popular TV host Matt Paxton:

Many people struggle to declutter because they don’t want to part with items that remind them of someone or something they love, Paxton says. A simple mindset shift can make a big difference: Think of getting rid of stuff as a way of unearthing your family’s history. 

A history you can then easily capture, preserve, and share here at Artifcts. 

The full article is now available online at TIME as part of the health + mental health coverage.

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© 2024 Artifcts, Inc. All Rights Reserved.

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