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EVENTS
Graduation Day! Onward to the AARP AgeTech Collaborative

Wiser and stronger for our time with the AARP Innovation Labs Accelerator, we're now joining the AgeTech Collaborative from AARP!

We announced back in November our selection for the AARP Innovation Labs' Accelerator Program. What an experience it's been. From feedback on our product and marketing to access to the latest research in delivering life enhancing products to the demographics of the 50+ population, we're now better prepared for the next stage of growth for our startup as graduates of the AARP Innovation Labs’ accelerator program. 

"What is next for Artifcts?" you may wonder. So much! As we increase our collaboration with artists, sport enthusiasts, and travel organizations, we're also ensuring that Artifcts can support you as you prepare your estate, share information with your insurance agent, and just maybe find new community and creative outlets for all the 'stuff' in your life. Stay with us. The best is yet to come!

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Meet the Artifcts Partner Network

Embracing the world of 'stuff' and stories, together.

We're delighted to announce our partnership with Didlake, Monocurate, Family History Intelligence, and Whole Story Productions. Each of our partners touches on the history and memories behind objects in people's lives from a different vantage point ranging from digitization and preservation to using objects of our lives to elicit memories and illuminate connections through family histories and video documentaries. We believe our network of service providers can elevate your Artifcts.

Look for us to feature conversations with each partner in the months to come. If you missed it, we already published the first, a discussion with Didlake. You can read it here. We will also bring our partners' expertise into the Artifcting world to help you better manage your objects and histories, including through some of our FAQs, such as how to safely apply QR codes to objects.

Visit Partner Services to learn more about each of our partners.

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Winners of the Goodtype 'A' for Artifcts Lettering Contest

When you create a company, the brand mark typically becomes sacrosanct. Marketing teams cringe if creatives in the organization suggest changes to the globally recognized mark. Not so at Artifcts. (Have you seen our holiday logo?)

We reached out to Brooke Robinson, founder and creative director at Goodtype (and fellow Austin-cycling enthusiast), to tap into the global network of lettering artists to illustrate the letter 'A' for Artifcts in celebration of today's one-year anniversary of the incorporation of Artifcts. And why not? We are striving to turn the nature of online communities today as well as our entire relationship with 'stuff' on its head. So, what's a little playfulness with our company's 'A' to celebrate a major milestone?

The Goodtype Competition

During early December, dozens of artists from around the world—Brazil, Guatemala, Indonesia, and the UK, among other countries—offered their versions of the letter 'A,' which in screenshot form alone is a work of art! 

 

As designed by: louis_letters, aftrisletter, pickapictart, yorymorris, stuido.saber, yara_arriazaView all the GoodtypeXArtifcts contest entries here over on Instagram.

After probably too many hours debating, we selected three winners, each of which offered a wholly original and captivating 'A' design. We eagerly anticipate putting these into play as well as seeing what these artists will each Artifct first with their new Artifcts accounts. We will share the Artifcted version of each of the winning 'A's here soon so you can learn more about the artist, the technique, inspiration, and more.

Now, the winning designs!

The first place design is a vibrant and original work from artist Saber Javanmard (@studio.saber). Made with silkscreen ink on paper, you can pop over to the Artifct to watch the bonus demonstration video to see how he creates these designs. Even though it's a lowercase 'a' (compared to the uppercase Artifcts 'A'), we think it will be at home here at Artifcts. Since we just rolled out video and audio features for Artifcts last week, we are looking forward to Artifcting this 'A' along with its original production on video! 

 

The second place design is from Julio (@tenixvermelho) of Brazil. His foliage covered letter-press style 'A' is a distinctive style that we enjoyed for its modern play on traditional designs. Julio plans to Artifct all of the drawings his kids have made of their family.

Last but not least, the third place design was created by illustrator and teacher Chris Piascik (@chrispiascik), who if you have spent any time on his Instagram profile, you'll know loves to keep you guessing as to what creative offspring's next! His whacky monster 'A' really should make an appearance next Halloween, wouldn't you agree?

The Future of Artifcts and the Lettering Community

We hope it's bright! We want to support and stay connected with local designers for playful marketing campaigns, swag, and other creative initiatives you'll see from Artifcts. To this end, we also have new community outreach planned with young artists we will share here in late spring. Stay tuned, and happy Artifcting!

 

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Artifcts Shows Up for Golf Charity Event

Artifcts loves the great outdoors and every chance to be local, and this weekend that meant sponsoring a team in the Greenish Jacket Foundation's 7th Annual chairty golf tournament. The Foundation raises money to support research into scleroderma (an auto-immune disease) at the Mayo Clinic in Rochester, MN.

Conditions were a bit windy for the tournament at the Falconhead Golf Club in Austin, TX, just ask the golfers who had to face those winds, uphill, on a par five. Not ideal. But they turned out, as did Artifcts. Where will you find us next?

Support local!

Artifcts Logo on Tee Box at Greenish Jacket Tournament

 

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Artifcts Participates in Health & Wellness Expo

Artifcts, Inc. was a proud sponsor and participant of last night’s Health & Wellness Expo hosted by the Greater Reston Chamber of Commerce. Over 75 attendees and exhibitors gathered for a night of networking and learning how best to end 2021 on a strong, healthy note.  

Community members who stopped by the Artifcts booth experienced firsthand the power of Artifcts to connect loved ones over shared memories, stories, and physical objects. We were very proud to feature Artifcts from three generations of family members—Grandma's china, our CEO's hiking boots, a child's self portrait. Each Artifct on display had a unique QR code that let the viewer learn about the meaning and story behind the object. You never know what surprises you’ll uncover with Artifcts! 

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A Letter from Our CEO

Dear Readers, 

I am very proud to announce the launch of Artifcts, our web and app-based platform that enables users anywhere and everywhere to capture, preserve, and share the stories (and meaning) behind the objects in their lives. 

Why Artifcts? My mother was the initial inspiration for Artifcts. She passed away unexpectedly several years ago. Like most of us, she had a lot of stuff.  

Following her death, I was frustrated because I had her stuff, but what I really wanted were her stories. The who, what, when, where, and why behind the objects. Why did she have a certain item? Where did it come from? When did she get it? What was the story behind her beloved softball glove? What did it mean to her? Why did she love a specific piece of jewelry? Who gave it to her? Was it for a special occasion? What occasion? Sadly, the objects could not tell her story. Only my mother could have done that, and she was no longer here.  

That was the genesis of Artifcts—an overwhelming desire to ensure that anyone anywhere would have a safe and secure way to pass down stories, not just things. To ensure that others would never have to be in the same situation I found myself in one January morning, sitting in my mother’s closet fighting back tears, pondering what to keep and what to rehome.  

That was the genesis of Artifcts—an overwhelming desire to ensure that anyone anywhere would have a safe and secure way to pass down stories, not just things

As with any idea, Artifcts has evolved over the months to be more than just a place to document the who, what, when, where, and why behind the objects in our lives. We’ve created and enabled a variety of features that allow our community members to capture small (and big) moments in time, connect with loved ones, and preserve the meaning behind the objects that speak to who we are and where we’ve been. 

I invite you, dear Readers, to join us on our adventure. Share an Artifct with a friend or a loved one. Tell a story that hasn’t been told before. Create, connect, inspire. (Or if you want to make your insurance agent very happy, export a copy of your Artifcts to your homeowner’s policy.) It’s all doable here. 

Go ahead. Give us a try. Tell us what you think. We’d love to hear from you. 

Happy Artifcting, 
Heather

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