Give the gift small icon
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close
Terrible 2s? Not for Artifcts!

Dear Reader,

Today Artifcts turns 2! Our team has been excitedly preparing for our second birthday, joking that “two is better than one!”  (And stay tuned for tomorrow when we'll unveil a fun surprise to show you how we’re celebrating stepping into our 3rd year.)

On a personal note, the time has flown by; the hours, days, weeks, and yes, even years. Ellen and I spent a lot of time imagining what the years would look like when we first started Artifcts. We had outsized hopes and dreams, but what founding team doesn’t? The one thing we did not fully appreciate or even consider was the impact we would have on individuals and families near and far. 

We’ve known, of course, that ‘stuff’ is important. Recent data underscores that not only are objects important but valuable, too. According to a New York Times article from May, the Baby Boomer generation is set to pass down $3T of durable goods, aka ‘stuff,’ to Gen X. Imagine the histories, stories, and memories lurking behind it all! 

The question for us has always been, what do you do with it, and how do you ensure it doesn’t become a burden on the next generation? Over the past two years, we’ve debuted features such as “In the Future,” allowing you to clearly state what you want to happen to a specific item next (sell, donate, bequeath, the choice is yours!). We’ve also been hard at work building out our Allies in ‘Stuff,’ featuring great companies that will help you tackle your ‘stuff’ where Artifcts leaves off. Downsizing, decluttering, or moving? Our Allies have you covered!  

Curious about all the other things we’ve done this past year? Check out our product updates!  

As for the year ahead? We’ve got a lot in store to delight and surprise our members from new features and in-person events and pop ups to kicking off our pilot study with UMass Chan Medical School. (Did you miss the news?) We remain as stuff focused as always, and hyper vigilant to the feedback, ideas, and comments from you, our members and Arti community.  

New to Artifcts? I invite you to give us a try. Create an Artifct, tell a story that hasn’t been told before or a favorite that has become part of your family lore. Share a memory with a friend or loved one. Go on, surprise them! Already an avid supporter and Arti Member? We’re all ears! Let us know what you love, and what we can do to make your Artifcts experience even better.  

Year two has been amazing, and just like any good two-year-old, tomorrow we’ll be off and running into year three! As always, we’re thrilled and grateful for your continued support and encouragement.  

Happy Artifcting!



© 2023 Artifcts, Inc. All Rights Reserved.

Read more
Artifcts Prepares for the Spotlight at CES 2024 in Las Vegas! 

AARP has selected Artifcts® to join the AgeTech Collaborative™ from AARP showcase at CES® 2024! CES®, or the International Consumer Electronics Show, is the premium event for innovation in the technology sector. CES 2024 will take place January 9-12, 2024, in Las Vegas, NV.

“We’re learning every day from our Artifcts Community and their pain points around stuff and are thrilled to be collaborating with others in insurance, estate planning, downsizing and decluttering, and genealogy sectors. We know that stuff can bring great joy but also great burden. We’re solving for the burden to ensure the joy, value, and connection is what we enjoy today and what lasts,” said Artifcts Co-founder and CEO Heather Nickerson. 

In November 2021, the AARP Innovation Labs selected Artifcts, along with six other companies, through a pitch competition process to join the Labs' Accelerator 2022 winter cohort. During the intensive eight-week program, Artifcts worked with AARP experts and researchers, focus groups, investors and others to refine the Artifcts product, placement, and positioning to better serve the 50+ population. As graduates of the program and now members of the AgeTech Collaborative from AARP, which brings together corporations, test beds, investors, and others, Artifcts continues to contribute to and benefit from the deep AARP-led innovation ecosystem. 

“We were surprised and delighted by this honor to join other startups from the AgeTech Collaborative from AARP at CES next year. We see this event as an opportunity to expand our reach to benefit more people through the power of their own stories and the stuff that represents it. This is just the beginning!” said Artifcts Co-founder and Chief Solutions Officer Ellen Goodwin. 


Get to know Artifcts ahead of CES by signing up for a free membership today! And join us on our “Road to CES” by following Artifcts on LinkedIn


© 2023 Artifcts, Inc. All Rights Reserved.

Read more
Live from On Aging 2023 in Atlanta!

Atlanta is the place to be this week if your work overlaps with the incredibly dynamic and growing industry serving the wildly variant 50+ population. This year the American Society on Aging teamed up for its annual conference with Age Tech Atlanta to, among other things, shine a light on the startups supporting the oldest among us. Conference fees can be prohibitively expensive for startups and often place startups in lesser visited corners of the conference space in favor of establish, big-name players.

In Atlanta, there is a "startup alley" to give prominence to these companies. In addition, today there is a special live pitch competition through which one of the finalists will be awarded a $10,000 grant. Artifcts is honored to be among the 12 companies chosen to participate. Hear from co-founder Heather Nickerson:

Fun Fact! Did you know that Atlanta ranks third in the US for Fortune 500 headquarters, including the likes of UPS, Home Depot, Delta Airlines. Learn more on What's Next Longevity Deal Talk - Episode 17. We'll update this story later with our insights from our first ASA conference. Stay tuned!


© 2023 Artifcts, Inc. All Rights Reserved.

Read more
Artifcts Co-Founder Speaks at LongeviTech-TLV 2023

Last week was the first annual LongeviTech conference, led by the vision and mission-driven focus of Dr. Ira Sobel, the founder and Academic Director of Fintech for Longevity Academy.

LongeviTech-TLV 2023 united people from across the globe to create a unique space for open discussions and collaboration on the critical social, financial, health, and other lenses of longevity. If we are living longer and longer, how do we ensure the financial resilience, community support, and more to live quality, healthy lives by our own personal definitions?

Ellen Goodwin will speak at LongeviTech TLV 2023

Artifcts was honored to be invited to the stage in Tel Aviv alongside Laura Minquini, AthenaDAO; Ariel Yosefi, Herzog Fox & Neeman; Ron Gura, Empathy; and Polina Marenkova, Wallife. Our panel discussed the role of technology in longevity to preserve our legacies and both pre-plan and manage end of life with lesser emotional, legal, and financial toll than is the status quo.

"Artifcts is building something revolutionary, uniting in a single technology the power to unlock the stories and the financial value within the objects we all collect," said Dr. Sobel. "The platform promises a simple and powerful process, and I look forward to seeing how it will reshape aspects of insurance, estate planning, and story-sharing."

Over the next year, the conference participants will use the new relationships and momentum from last week's conference to forge new product crossovers, support intersecting research, capture the imagination of venture capital in longevity, and more. Stay tuned! This this only the beginning.

If you're curious about the fun held on the sidelines of the conference, you can check out this Artifct from Ellen. Just click and "Request access."


© 2023 Artifcts, Inc. All Rights Reserved.

Read more
Artifcts Lights Up The Positive Aging Community

“If you want an engaging conversation, ask people about the ‘stuff’ in their homes!” said Steve Gurney, Founder and Director of The Positive Aging Community, after a delightful and high energy conversation with the founders of Artifcts yesterday. 

The Positive Aging Community seeks to foster the connections to the right solutions and the connections to help make aging choices easier and more accessible for all. Within that framework, Artifcts has created a brand new domain for ‘stuff,' so that all the objects we collect and accumulate as we live our lives are transformed from a burden on future generations – and even as we move and downsize today—to the source of personal connection, story and legacy, and financial security.

“It’s not enough to capture memories with journals and interviews and ignore all the ‘stuff,’ and today we learned that The Positive Aging Community agrees,” said Artifcts co-founder Heather Nickerson.  “There’s a lot of frustration and exhaustion out there because of the burden stuff has become to store, sort through, and find future homes for. If we can alleviate that burden and capture the meaning, memories, histories behind our belongings as well, we’ve made the world better.”

The entire discussion with The Positive Aging Community is available on instant replay here. The discussion ranged far and wide. A few themes we touched on included:

  • The simplicity of creating Artifcts – As Steve said, if you can join a Zoom call, you can create an Artifct. 
  • No need to be a storyteller or have that kind of time in order to create Artifcts. Just write five words, e.g. “My mother gave me it.”
  • Collaborating through Artifcts' invite-only circles and shared editing privileges to capture stories you do not personally know at all or only in light detail
  • How to Artifct large photo, document, and other collections
  • Making Artifcts more accessible to those who are less comfortable on computers and smart phones through Artifcting with a child or grandchild
  • Finding the right solution for your needs and making sure you know how you can download your digital assets and assign legacy contacts so your digital assets are not lost in cyberspace in the event you or a loved one passes away.


© 2023 Artifcts, Inc. All Rights Reserved.

Read more
Artifcts Joins the What's Next in Longevity and Innovation Summit

Artifcts is thrilled to be an invited sponsor and speaker at The What’s Next Longevity Innovation Summit in Washington, DC. The Summit convenes leaders who are innovating within the AgeTech space to help adults live longer, better lives. Heather Nickerson, Co-founder and CEO of Artifcts, will serve as the moderator of a panel titled, "The Power of Story and Legacy," which will delve into the meaningful, functional, and clinical perspectives on storytelling within the storyline of longevity. 

Power of Story and Legacy Panelists

The panel of experts will include: Ellen Goodwin, Co-founder and CSO of Artifcts; Beth Sanders, Founder and CEO of LifeBio; Rick Voight, Co-founder and CEO of Vivid-Pix; and Daniel Sieberg, Co-founder and CMO of GoodTrust. 

“We are honored to be recognized as a thought leader in the AgeTech space, and we look forward to making new connections at the Summit to help us as we continue to grow and scale,” said Nickerson. Artifcts is the only holistic SAAS platform designed to tackle the world of ‘stuff,’ allowing individuals and families to tell their story, preserve their history, and build their legacy, one object at a time.

“The passion and strategy the founders of Artifcts bring to this critical area of human connection and legacy leaves you in awe and inspires you to think about the world around you differently,” said Mary Furlong. “We at MFA look forward to watching them become a dominant player in the market.”


© 2022 Artifcts, Inc. All Rights Reserved.

Read more
Articles Themes
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close