Artifcts, the award-winning digital platform that helps people capture and share the stories behind the things that matter most, is proud to announce a new partnership with Dementia Friendly America (DFA), a national movement dedicated to ensuring that people living with dementia and their care partners can live, engage, and thrive in community with dignity and support.  

This collaboration brings Artifcts’ storytelling platform into Dementia Friendsgiving, a unique celebration hosted by DFA that honors connection, creativity, and inclusion for individuals and families navigating the dementia journey. Through this partnership, attendees are invited to contribute meaningful digital Artifcts — photos, objects, stories, memories, and symbols — to the Dementia Friendsgiving “potluck,” creating a shared online tapestry of significance and compassion.  

“Artifcts makes it easy to document what an item is, why it matters, and what should happen to it next,” says Heather Nickerson, CEO and Founder of Artifcts. “Partnering with Dementia Friendly America allows us to help amplify voices, memories, and connections in ways that celebrate each person’s unique story and foster understanding across communities.”  

Dementia Friendly America’s mission is to increase dementia awareness, reduce stigma, and provide resources and support that enable communities across the United States to be welcoming and supportive for people living with dementia and their care partners.  

By inviting participants to create public Artifcts tagged #DementiaFriendsgiving2025, Artifcts and DFA are encouraging individuals and organizations alike to contribute Artifcts that represent their personal or professional experiences with the dementia-friendly movement — from cherished memories to resources and best practices that promote inclusion, respect, and connection.  

“Celebrations like Dementia Friendsgiving remind us that everyone has a story worth sharing,” said Mary Ek, Director of Dementia Friendly America. “We’re grateful to partner with Artifcts to create an accessible, meaningful way for communities to engage, learn, and grow together.”  

About Artifcts 
Artifcts is a digital web- and mobile-based platform designed to help people of all ages capture, organize, and share the meaning behind the objects in their lives. By turning physical and digital items into stories, Artifcts helps individuals preserve memories, strengthen connections, and create a lasting legacy. 

About Dementia Friendly America 
Dementia Friendly America (DFA) is a national network of communities, organizations, and individuals sharing the vision of an America where people living with dementia and their care partners can live, engage, and thrive in community. DFA offers education, resources, and support to help communities become more inclusive and dementia aware. 

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© 2025 Artifcts, Inc. All Rights Reserved.

AARP has selected Artifcts® to join the AgeTech Collaborative™ from AARP showcase at CES® 2024! CES®, or the International Consumer Electronics Show, is the premium event for innovation in the technology sector. CES 2024 will take place January 9-12, 2024, in Las Vegas, NV.

“We’re learning every day from our Artifcts Community and their pain points around stuff and are thrilled to be collaborating with others in insurance, estate planning, downsizing and decluttering, and genealogy sectors. We know that stuff can bring great joy but also great burden. We’re solving for the burden to ensure the joy, value, and connection is what we enjoy today and what lasts,” said Artifcts Co-founder and CEO Heather Nickerson. 

In November 2021, the AARP Innovation Labs selected Artifcts, along with six other companies, through a pitch competition process to join the Labs' Accelerator 2022 winter cohort. During the intensive eight-week program, Artifcts worked with AARP experts and researchers, focus groups, investors and others to refine the Artifcts product, placement, and positioning to better serve the 50+ population. As graduates of the program and now members of the AgeTech Collaborative from AARP, which brings together corporations, test beds, investors, and others, Artifcts continues to contribute to and benefit from the deep AARP-led innovation ecosystem. 

“We were surprised and delighted by this honor to join other startups from the AgeTech Collaborative from AARP at CES next year. We see this event as an opportunity to expand our reach to benefit more people through the power of their own stories and the stuff that represents it. This is just the beginning!” said Artifcts Co-founder and Chief Solutions Officer Ellen Goodwin. 

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Get to know Artifcts ahead of CES by signing up for a free membership today! And join us on our “Road to CES” by following Artifcts on LinkedIn. 

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© 2023 Artifcts, Inc. All Rights Reserved.

Atlanta is the place to be this week if your work overlaps with the incredibly dynamic and growing industry serving the wildly variant 50+ population. This year the American Society on Aging teamed up for its annual conference with Age Tech Atlanta to, among other things, shine a light on the startups supporting the oldest among us. Conference fees can be prohibitively expensive for startups and often place startups in lesser visited corners of the conference space in favor of establish, big-name players.

In Atlanta, there is a "startup alley" to give prominence to these companies. In addition, today there is a special live pitch competition through which one of the finalists will be awarded a $10,000 grant. Artifcts is honored to be among the 12 companies chosen to participate. Hear from co-founder Heather Nickerson:

Fun Fact! Did you know that Atlanta ranks third in the US for Fortune 500 headquarters, including the likes of UPS, Home Depot, Delta Airlines. Learn more on What's Next Longevity Deal Talk - Episode 17. We'll update this story later with our insights from our first ASA conference. Stay tuned!

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© 2023 Artifcts, Inc. All Rights Reserved.

Last week was the first annual LongeviTech conference, led by the vision and mission-driven focus of Dr. Ira Sobel, the founder and Academic Director of Fintech for Longevity Academy.

LongeviTech-TLV 2023 united people from across the globe to create a unique space for open discussions and collaboration on the critical social, financial, health, and other lenses of longevity. If we are living longer and longer, how do we ensure the financial resilience, community support, and more to live quality, healthy lives by our own personal definitions?

Artifcts was honored to be invited to the stage in Tel Aviv alongside Laura Minquini, AthenaDAO; Ariel Yosefi, Herzog Fox & Neeman; Ron Gura, Empathy; and Polina Marenkova, Wallife. Our panel discussed the role of technology in longevity to preserve our legacies and both pre-plan and manage end of life with lesser emotional, legal, and financial toll than is the status quo.

"Artifcts is building something revolutionary, uniting in a single technology the power to unlock the stories and the financial value within the objects we all collect," said Dr. Sobel. "The platform promises a simple and powerful process, and I look forward to seeing how it will reshape aspects of insurance, estate planning, and story-sharing."

Over the next year, the conference participants will use the new relationships and momentum from last week's conference to forge new product crossovers, support intersecting research, capture the imagination of venture capital in longevity, and more. Stay tuned! This this only the beginning.

If you're curious about the fun held on the sidelines of the conference, you can check out this Artifct from Ellen. Just click and "Request access."

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© 2023 Artifcts, Inc. All Rights Reserved.

“If you want an engaging conversation, ask people about the ‘stuff’ in their homes!” said Steve Gurney, Founder and Director of The Positive Aging Community, after a delightful and high energy conversation with the founders of Artifcts yesterday. 

The Positive Aging Community seeks to foster the connections to the right solutions and the connections to help make aging choices easier and more accessible for all. Within that framework, Artifcts has created a brand new domain for ‘stuff,' so that all the objects we collect and accumulate as we live our lives are transformed from a burden on future generations – and even as we move and downsize today—to the source of personal connection, story and legacy, and financial security.

“It’s not enough to capture memories with journals and interviews and ignore all the ‘stuff,’ and today we learned that The Positive Aging Community agrees,” said Artifcts co-founder Heather Nickerson.  “There’s a lot of frustration and exhaustion out there because of the burden stuff has become to store, sort through, and find future homes for. If we can alleviate that burden and capture the meaning, memories, histories behind our belongings as well, we’ve made the world better.”

The entire discussion with The Positive Aging Community is available on instant replay here. The discussion ranged far and wide. A few themes we touched on included:

• The simplicity of creating Artifcts – As Steve said, if you can join a Zoom call, you can create an Artifct. 
• No need to be a storyteller or have that kind of time in order to create Artifcts. Just write five words, e.g. “My mother gave me it.”
• Collaborating through Artifcts' invite-only circles and shared editing privileges to capture stories you do not personally know at all or only in light detail
• How to Artifct large photo, document, and other collections
• Making Artifcts more accessible to those who are less comfortable on computers and smart phones through Artifcting with a child or grandchild
• Finding the right solution for your needs and making sure you know how you can download your digital assets and assign legacy contacts so your digital assets are not lost in cyberspace in the event you or a loved one passes away.

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© 2023 Artifcts, Inc. All Rights Reserved.

Artifcts is thrilled to be an invited sponsor and speaker at The What’s Next Longevity Innovation Summit in Washington, DC. The Summit convenes leaders who are innovating within the AgeTech space to help adults live longer, better lives. Heather Nickerson, Co-founder and CEO of Artifcts, will serve as the moderator of a panel titled, "The Power of Story and Legacy," which will delve into the meaningful, functional, and clinical perspectives on storytelling within the storyline of longevity. 

“We are honored to be recognized as a thought leader in the AgeTech space, and we look forward to making new connections at the Summit to help us as we continue to grow and scale,” said Nickerson. Artifcts is the only holistic SAAS platform designed to tackle the world of ‘stuff,’ allowing individuals and families to tell their story, preserve their history, and build their legacy, one object at a time.

“The passion and strategy the founders of Artifcts bring to this critical area of human connection and legacy leaves you in awe and inspires you to think about the world around you differently,” said Mary Furlong. “We at MFA look forward to watching them become a dominant player in the market.”

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© 2022 Artifcts, Inc. All Rights Reserved.