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The Value of Cherished Objects in Our Life Stories

Roy Moëd and Yvette Conn, Founders, LifeTime Memoirs
August 12, 2023

Reading time: 4 minutes  

Objects are important to us for a reason. While it can be that they have monetary value or are particularly beautiful, their real value comes from the meanings we attach to them.  

People’s life stories are intertwined with objects; they tell us about that person, and they hold memories and emotions in their own right. That is why we pass them down through the generations as family heirlooms, and it is why we cherish and take care of them.  

This is part of the reason why LifeTime Memoirs does what it does. The team at LifeTime Memoirs believes that there is no greater gift that you can give to the future generations of your family than your life story, shared in the form of a private autobiography that combines memory and heirloom.  

LifeTime Memoirs helps people to unlock their thoughts and memories, something that is deeply significant to the company’s founders, Roy Moëd and Yvette Conn. 

Roy’s inspiration for founding LifeTime Memoirs was very personal. It all started when Roy realized that he was not listening properly whenever his father, Jules, told stories. Like many of us, he thought that he had heard them all before, but he was so wrong! Roy decided that he wanted to capture those stories for his family and future generations and for Jules to have a wonderful project to focus on. The excitement and joy that Jules felt in reliving the stories of his life was palpable, and he revelled in remembering stories that he didn’t even know he had forgotten.  

More than 10 years on, what began with Roy’s father is now making a difference to so many people around the world. 

Suitably aligning with Roy’s passion and dedication to the art of memoir writing, one of the treasured items that he has Artifcted, and that he would feature in his own life story, is a poem. Roy writes, “In 1969, as a 16-year-old schoolboy writing an English literature exam in London, I scribbled four simple lines on the back of the exercise book that I used for my poetry.  

Poem handwritten on sheet of paper

 
 

I can’t now remember why or where these lines came from, although a lot of the poetry I wrote at the time was relatively introspective. I rediscovered it later in life, when my interest in my old poetry was reawakened, and a friend engraved it on a carving of a wooden sculpture of a book. I also started to use it on cards that I would send to people. I honestly didn’t think I’d written it, so I Googled everything I could but realized that it was original. It obviously has a lot of meaning to me. 

Considering that over 50 years on, my business is in memoir writing and especially legacy, this short poem is now very poignant.” 

One of Yvette’s Artifcts is also a book, though it is somewhat different to Roy’s book.  

Old book belonging to Yvette Conn Artifcts

 
 

“It was presented to my mother in the 1960s,” Yvette writes. “It was given to her by her grandmother as a wedding present. It is absolutely extraordinary, giving huge insight into Victorian England and life at that time.”

If you happened to page through one of our authors’ books, the chances are that you wouldn’t just find photos of marriages, births, parties, and the like but other equally interesting forms of imagery, too. At LifeTime Memoirs, and particularly within the company’s bespoke Opus department, the team stretches the boundaries of what autobiographies can look like to create something truly special.  

Books can contain scans of important documents, such as marriage certificates, programs from significant events, and newspaper articles that detail the author’s achievements. They can also contain photographs of objects small (jewelry, toys, and even tools) and large (furniture and cars appear frequently). These all provide rich texture and context to the narrative. Often, these objects and documents have considerable wear and tear, and that in itself tells a story to the reader.

Both LifeTime Memoirs and Artifcts value the idea of capturing cherished objects and preserving their meaning for future generations, and of seizing this as an opportunity to declutter and downsize. Photographing treasured objects and documents comes in handy when people have to decide what to keep and what to purge from their homes. Few of us can keep everything, but, even if we have to get rid of an heirloom, we can still preserve its stories. LifeTime Memoirs’ recommendation is to take a photo, capture the story—ideally through creating a simple Artifct—and let that story continue in another household.

The fact that objects are so integral to the tapestry of our lives is something that we strive to reflect in our books. This way, the precious possessions that our authors treasure become immortalised in the autobiographies they write and share with future generations. As with Roy and Yvette’s own Artifcts, the books themselves eventually turn into precious heirlooms: memory made material.

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As one of our Allies in 'Stuff', LifeBook Memoirs is offering all Artifct members an exclusive $500 off any private autobiography package. If you’d like to find out more about starting your private memoir journey give one of their expert memoir advisors a call on +1-844-669-5039, or visit the LifeTime Memoirs website

Even more reason to capture your life stories in your own autobiography!

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© 2023 Artifcts, Inc. All Rights Reserved.

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Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

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None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

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Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
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The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

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Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
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There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

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One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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Why an Artifcts Membership Is the #1 Holiday Gift for Grandparents Who Have Everything 

As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

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This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

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Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

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This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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