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The Power of Three

Ellen Goodwin, Artifcts
August 19, 2024

Today we’re talking about the number three. 

As a kid, my life was filled with the power of three. 

I was the youngest of three children, and we’re all no doubt aware of the many conflicting but intriguing theories and real-life examples about the relevance of birth order.

I also went to Catholic school where THE three was the father, son, and holy ghost followed, as I understood it, in a distant second by faith, hope, and love.  

The universe, of course, gives us threes aplenty: earth, moon, and stars, for one. Larry, Moe, and Curly for another.

And from there we can delve into our natural preference for patterns—since three is the minimum number to create a pattern—and for the rule of three for balance and harmony in design. Don’t put two “things” on a shelf, use a trio. Follow the rule of thirds in photography. And always give three examples.  

The business world is strong on the principle of three, too. Easy example: Don’t offer small and large; offer small, medium, and large, and let buyer behavior guide your consumer to the medium size more times than not. 

Why all this talk of threes?  

Next week Artifcts will celebrate its third birthday, and we know that the blood, sweat, and tears (wink, wink) of building any tech startup is rewarding, but the reality is that it’s through growth in new members, new markets, and new diehard Artifcters that we’ll realize our dream of transforming for us all our relationships with ‘stuff’ and with each other.  

We invite you all to celebrate with us by creating your first or Nth Artifct. It takes only a couple minutes. While you're at it, make three. Third time may be the charm and help you to appreciate the power and potential of Artifcts in your life.

Ready? Have three minutes for three Artifcts? 

Pause now.  

Grab your phone or tablet.

 
 
(And install the Artifcts app if you haven't already. It looks like this in the App Store (Apple) and Google Play (Android).)
      1. Now, are you signed in? Great. Open your phone’s photo & video gallery.  
      2. Start scrolling. 
      3. Stop on the first photo or video that makes you smile. 
      4. Click "Share."
      5. Choose the Artifcts app. (You might have to click “...” or "More" to choose the Artifcts app the first few times.) 
      6. Add the details about this pic or video, and click save. 
      7. Enjoy a relaxing breath. You've taken one step toward the peace of mind of knowing you’ve captured something fabulous. Not so sure? How about you've taken a step to help us celebrate our 3rd birthday and make it the best one yet? 

Share your new Artifcts with a friend. Let them also relive and enjoy that moment, that memory, with you. It’s oh so easy.

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© 2024 Artifcts, Inc. All Rights Reserved.

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What to Do with All That Sports 'Stuff'

Fall is nearing, and depending on where you live the air might already feel crisper, the leaves may be starting to change color, and pumpkin spice has undoubtedly infiltrated your daily routine. Fall also brings many back to school and back to sports, not to mention the the start of the NFL season and the MLB World Series.  

Our co-founder Heather’s youngest went back to school last week and in seven short days has started training with her cross-country team, preparing for the start of her Interscholastic Equestrian Association show jumping season, and tapering her long runs ahead of her first half-marathon. Heather’s first thoughts? Where is all that STUFF that goes with it going to go? 

You know what she’s dealing with, no doubt. Probably some ribbons and medals along with event t-shirts, pennants, school spirit wear, and more. The fall sports season kicks off the fall ‘stuff’ season, or at least it seems that way in our founders’ households. 

The fall sports season kicks off the fall ‘stuff’ season.

What to Do with All That Sport Stuff...

Sport ‘stuff’ falls into that tricky category of the ‘tough stuff’ in life. We probably all have it, and yet, what are we supposed to do with it? We save it for the memories, the stories, and the sentiments, but one day, hopefully many years from now, the next generation in our family is going to be staring at that sport stuff wondering, “What next?” Or, in some cases even, “What is this stuff?”  

 

We offer the tips below to help you come to grips with all that sports ‘stuff’ in a way that honors the history, stories, and memories, while also freeing up some much-needed space in your home.  

  • Overwhelmed with old sports equipment? Dedicate an hour a day sorting through what is what and determine what if anything is still usable and whether or not it will be used. Just because it is usable does not mean anyone will actually use it. Donate the usable equipment you no longer need and recycle the rest. Check with local schools and sports clubs. And always Artifct especially sentimental pieces (first cleats, winning baseball from the home opener, etc.) before donating them.  

Short checklist of sports items to preserve

 
 
CLICK THE IMAGE to download your copy of our Wild World of Sports checklist for help getting started. 
  • Buried in medals, ribbons, and medallions? Struggling to remember what they all were for? Take it box by box. Using our Artifcts app, photograph the most memorable or significant mementos and add the details—the who, what, when, where, and why—and share with family and friends. Enjoy reminiscing over those shared memories! 
  • Stressed by the tens of thousands of sports photos on your phone? You’re not alone! It’s easy to snap a photo of the winning goal, or a quick video of the game winning catch. But then life happens. We forget and those photos end up years back on our photo reels. Our tip? Dedicate 15 minutes every Sunday to going through those old sports photos and Artifct the ones that have a special story behind them, add video and audio too to make the photo come to life!  

You may also enjoy A Virtual Impossibility: Keeping Up with All of My Digital Photos -->  

 

A treasured family Artifct complete with video! Sorry, it's private. 

...And Is Any of It Valuable? 

 We’ve heard from our members over the years that sometimes they hold on to the sports ‘stuff’ in hopes of it being valuable one day. We read the headlines about record setting prices on the Babe Ruth "Called Shot” jersey to Muhammad Ali’s title winning belt and we think, “Mmm....maybe one day the [insert prized sports paraphernalia] will be worth that too.” 

Just look at what happened earlier this month when the LA Dodgers released a limited edition bobblehead of star player Shohei Ohtani and his dog Decoy. People were lined up for hours in hopes of scoring one of the bobbleheads, only to immediately turn around and sell them on Ebay. 

Screenshot of news headlines about Ohtani bobblehead sales

When in doubt, Artifct your sports ‘stuff’ and use our “What’s It Worth” feature. Our partners at Heritage Auctions will provide you with a free valuation (make sure you fill in all the details for accuracy!) to help you make an informed decision—keep or sell? And at what price?  

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© 2024 Artifcts, Inc. All Rights Reserved.

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Three Peas in a Pod: Sports, Stuff, & Stories

If you are a parent, a friend of a parent, neighbor of a parent, or contemplating parenthood, you've probably noticed that sports consume a vast amount of time & energy for parents and child athletes alike not to mention money and storage space for all that gear. And then, they get older, and the equipment larger and more expensive.  

We’ve found ways to cope and find the humor in this sporting reality. Surely you've seen bumper stickers like "swim taxi" or heard someone say, "I'll be working from my {barn} office," as Artifcts Co-founder Heather Nickerson often quips as she departs for her daughter's horse riding lessons. 

You may already be using Artifcts as your top ally in keeping track of the key moments, good luck tokens, awards, gear, and other memorabilia you can't (yet?) part with.  

broken baseball cleat without laces    child in hockey jersey and gear standing outside an indoor rink

Click the image to view the baseball cleat or hockey jersey.
 
 
The owners tell us neither of these has been given up (yet)!

Inside the World of Swimming 'Stuff'

Today we're focusing on that last bit, the hall of fame worthy gear, but not from a parent. We're pivoting to the sport of swimming and the Texas Swimming & Diving Hall of Fame.

Charles Logan spent the better part of 12 years as the Director of the Lee and Joe Jamail Texas Swimming Center at The University of Texas at Austin. And lucky for all who enjoy the phenomenal Olympic-level center, Logan has long had a passion for collecting swim memorabilia. Much of his collection now resides in frames, glass display cases, and special exhibits at the Texas Swimming & Diving Hall of Fame, with notable contributions from Texas athletes and their families. 

Picture of an old postcard with a caricature of a swimmer on the front

 
 
 
 
This Artifct is part of a private swim memorabilia collection. Click the image to view the Artifct.

To clarify, the stuff resides at the Hall of Fame; until very recently, the stories did not.

Those stories were locked in Charles' memories of a lifetime of collecting and chasing histories. That of course meant that when massive crowds visit the facility for NCAA competitions and championships, Olympic qualifying events, and regular long and short course seasons (not to mention hours and hours and hours of practice) the swim memorabilia left people to wonder, "What is this?” “Why is it here?" and “How does it all connect?” And for all those who never visit the Hall of Fame in person, it’s simply lost history. 

Joining forces with Artifcts, the 'stuff' now has stories and is ready and waiting to inform and entertain Hall of Fame visitors and maybe even inspire a whole new generation of swimmers. We invite you to a virtual tour of some of those exhibits on Artifcts! 

black swimsuit with white T on it  Vintage USA Olympic Swim Team Luggage, bag and suitcase    vintage swim patch collection on a swim jacket

 
 

And if you're visiting the Texas Swimming & Diving Hall of Fame, be on the look out for Aritfcts QR codes sprinkled throughout!  

Artifcts QR code on a swim mannequin

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Have a space in your life like the Texas Swimming & Diving Hall of Fame making you say, "Hmmm?" Contact us at Hello@Artifcts.com to discuss personal concierge options and non-profit and enterprise support. 

© 2022-2024 Artifcts, Inc. All Rights Reserved.

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How a Simple Act Saved One Man’s Most Valued Memory of His Dad

His father was an advertising executive back in the 70s and 80s. Think Mad Men style. He was a bit of a wild man, a creative entrepreneurial sort that had a habit of building and losing fortunes, hustling, taking risks, and living and loving life.  

When he won the contract to shoot a Tiffany & Co. catalog, he was on the spot. He had to deliver on everything from art directing to photography on a dime to get the stunning results Tiffany & Co. expected. When time came for payment, his eye was not on a cash payout that his family needed but instead on a trade: Services rendered for a single Tiffany ring. And the good folks at Tiffany & Co. obliged. 

The Onyyx Stone Vintage Signate ring set in a simple 14k gold band is eye catching. It’s a manly ring. Bold in its simplicity. His Dad wore it everywhere.   

Matt and his father; his father's wearing the black onyx ring

Many years later, on his death bed, he gave this ring to his son Matt to carry a piece of him and his spirit forward. It’s the sort of dramatic gesture you usually only see in the movies.  

Like his dad, Matt wore the ring every day, everywhere, an omnipresent touchstone to his roots.

Then one day, Matt took it off. Out one evening for a dinner meeting in Cincinnati, Ohio, Matt removed the ring, placing it in his pocket, to avoid a potential mess while enjoying an exceptionally juicy burger at his favorite local restaurant.

Only later when Matt returned to his hotel room did he realize the ring was missing. No hole in his pocket, but no ring either.

What Happened Next 

What do you do when you lose something?

You retrace your steps.

You picture what you’ve lost, and you try to describe it to those who might help you find it.

You hunt through photos on your phone hoping to find one that shows the ring clearly. But come to think of it, how often do you take a photo that clearly shows a ring you wear unless you’re newly engaged? 

Matt was lucky. He may have had the stress of this lost family heirloom, but he did not have the stress of how to describe this invaluable piece of his father. Matt had Artifcted that ring.

 
CLICK THE IMAGE to view the Artifct and listen to Matt tell you about his father and the ring in his own words.

Artifcts to the Rescue

After Matt discovered he’d lost the ring, he did two things next: 

      1. He shared the Artifct with his insurance company. His Artifct of the ring included photos with the ring clearly pictured along with the story of its provenance. This is every insurer’s dream. Instant notice from a client of a lost item, multiple photos of the item, and details about its provenance. Far fewer emails and calls back and forth to process the claim, less concern about fraud, and a lower stress, more likely to be satisfied, policyholder. 
      2. He shared the Artifct with the restaurant where he had taken it off. The restaurant owner shared the ring photos with his staff to begin the search. Not everyone can easily imagine a ring generically described. Photos help.

Two days later

The restaurant staff came through. They found Matt’s ring in two days later in the parking lot. Dented a little but found! Matt raced back to the restaurant hours before his flight home to recover his father’s ring.  

Matt then shared the Artifcted ring a third time. This time he shared it with a local jeweler in hopes that the ring could be restored to its former glory. Spoiler: It’s good as new!

If You Love It, Artifct That! 

There's simply, truly, we beg you to understand, no time like the present.

We share this story with Matt’s permission as further evidence of how taking all of one minute to create Artifcts for items that you value most in this life can have many returns to you in the future.  

This was never just a ring. This is the ring his father gave him. This is the ring that belonged to the man that Matt wanted to keep alive for his own children to know. This is the man whose actions taught Matt that you must always get paid for the work you do.

This story is not about the ring, not really. It’s about a wild man, a creative, a hopeless entrepreneur and the life lessons he passed to his son, and that his son now will pass to his children.

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© 2024 Artifcts, Inc. All Rights Reserved.

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