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The Making of the Artifcts Brand: A One-Year Lookback

Ellen Goodwin, Artifcts
January 05, 2022

Making the career leap from enterprise to consumer brand was not just about a shift from defining a value proposition to appealing to the individual's needs. It's not about creating a brand guide either. For Heather and me it was the A to Z of how we would build our corporate values and policies to how we will reinforce the same through every part of Artifcts. "Okay, but what does that mean, Ellen?" Let me tell you!

Privacy First

Our prior lives were about "need to know." Out here in the private sector it's about delivering value to consumers with the least intrusion possible on their personal information and identity. At the very least, putting decisions about privacy in their hands, not ours. We defaulted all settings to private, created restrictions on what information is shareable to social media (to avoid spilling sensitive information), and ruled out commentary and view stats to avoid unwanted and sometimes demoralizing vibes.

Authenticity

A word often abused, I know, but it has permeated every daily meeting between myself and Heather as we've built Artifcts over the last year. Take our brand video, for example: Our decision to hide behind the camera was not about our CIA backgrounds (although that didn't help), but a reflection of the reality of Artifcts - it's about the objects of our lives and the humanity captured by them, not us as co-founders. It's about real people, memories, connections, and experiences, and, of course, stuff.

Everyday collector's love artifcting

We've stayed true to our values and used our growth this past year to collaborate with other "underrepresented entrepreneurs" along the way. Did you catch our recent competition with Brooke Robinson's Goodtype lettering community? You will see this theme persist. In an upcoming ARTIcle we'll share our interview with a female entrepreneur out of Austin, Texas, who stepped out on her own during the COVID pandemic to offer workshops and services for archival preservation - what's old is new again!

Playfulness

Our logo taps as pages load, have you noticed? You can even view the original inspiration for it in this Artifct about the creation of our logo. We think it will flip its tiles, too, one day to the great discomfort of our creative director. Our primary brand color is a vibrant, life-reflecting green. We have a kid flying on our 404 error page. (We hope you haven't seen that yet!) We launched our company with teaser videos about how not to Artifct, starting with a dog digging frantically on a beach. Speaking of, one of our original product personas was pets! If we are going to become a "museum of humanity," in the words of one of our original community members, we can't take ourselves too seriously, and we must always reflect our community and be approachable. (HELLO! Did you catch our new year's day post on social media?)

 

Sustainability

Sustainability is another foundational element of our brand. We believe that Artifcts provides Arti Community members a forum to appreciate the stuff they have and impart the meaning of it to future generations. We are evaluating how we can bring sustainability into all parts of our business from expectations we have of our cloud services provider to the Artifcts we feature on our website and the content we publish, including pieces we have published about upcycled, custom textiles from a New York-based clothing designer and an Austin-based home goods artist. It also means that as we dream up Artifcts-branded swag for our team and ambassadors, we're seeking out individual illustrators and lettering artists, sustainable product materials, and Artifctable-goods. This holiday we even reminded our audience that you can gift the Artifct experience without so much as a bow wasted!

Singular (but Evolutionary) Focus

Parents, you've probably heard this expression, "Are your listening ears on?" It's product suicide if you do not have built-in mechanisms to collect information about your product. If you've checked out my LinkedIn profile you've seen this concept reflected another way: "When you argue with reality, you lose, but only 100% of the time." (Byron Katie)

At Artifcts we are loyal to our DNA and laser focused on the stuff in people's lives and the meaning behind those objects. But we're at the beginning of our consumer brand journey. We have a lot to learn from consumers and how Artifcts will serve them over the years to come. During the earliest days of Artifcts, we found, for example, that only by directly addressing, "What is an Artifct?" could we then help people over the hurdle of what to Artifct first. Now we tell people we're redefining 'artifacts' because Artifcts are not restricted to items of historical relevance, high dollar value, heirloom status, or parts of collections. Artifcts are objects that have meaning to you. That's it. This 'stuff' helps to define parts of you, your legacy, and your relationships with others.

On that note ... 

... What would you say are the defining elements of your company's brand? Or, you, dear consumer, what helps solidify in your mind what a brand is all about? Let us know at Hello@Artifcts.com. We'd love to learn from others who have tread this consumer brand path before us to help reshape the world around us.

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© 2022 Artifcts, Inc. All Rights Reserved.

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The 1996 Nostalgia Trend: How to Save Your Memories for Future Generations

Where were you in 1996? Take a moment and really think about it. 

Where were you living? What filled your days? What music was on repeat, and what did your favorite outfit look like? Maybe you were heading off to school in flannel and Doc Martens, building a career in your first real job, or chasing toddlers around the house. Maybe 1996 was loud and exciting—or quiet and uncertain. Either way, it was yours. 

Lately, there’s been a surge of nostalgia inviting us to revisit that specific year. But the truth is, it’s not really about 1996. It’s about something much bigger. 

It’s Not Just 1996—It’s Any Year 

Pick a year. Any year. 1996. 2006. 2016. Last summer. 

Every single one holds a version of you that no longer exists—someone shaped by the people, places, and moments of that time. And tucked inside those years are vivid snapshots: the song that instantly transports you back in time, the hat you wore until it fell apart, the photo you’ve kept in a drawer for decades. 

We all have these anchors, the objects and memories that pull us back to “way back when.” A concert t-shirt isn’t just a shirt. It’s the night you sang every word with your friends, the feeling of freedom, the version of yourself that felt invincible. 

A certificate, a ticket stub, a handwritten note—these aren’t just things. They’re evidence of a life fully lived, in moments both big and small. 

The Small Moments Matter More Than You Think 

It’s easy to assume that only major milestones deserve to be remembered—graduations, weddings, promotions. But what about everything in between? 

Our co-founder Heather recently came across a stash of photos from her high school days and her daughter was in awe. The clothes! The hair! The concerts! Heather had forgotten how she had spent the summer of '96 working two jobs and attending every Phish concert within driving distance of her childhood home. Funny, because that's just what her daughter wants to do this summer. 

 

The everyday moments are often the ones that define us most: 

  • The summer you spent making friendship bracelets at camp
  • The first apartment that barely had furniture but felt like independence
  • The hobby you picked up on a whim that turned into a lifelong passion
  • The concert t-shirt you wore so often it became part of your identity 

These moments may feel small at the time, but they’re rich with meaning. And over time, they become the stories we wish we had captured more fully. Because memory fades. Details blur. And eventually, even the most vivid experiences can become harder to recall. 

Why Capturing Your Story Matters 

The people who come after us—our kids, grandkids, and beyond—don’t automatically know who we were. They might know the broad strokes. Where we lived. What we did for work. Maybe a few stories that get told again and again. But they don’t know what it felt like to be you in 1996. Or 1976. Or 2016. 

They don’t know what made you laugh, what you worried about, or what you dreamed of, unless you tell them. 

How to Turn Memories Into Artifcts 

That’s where Artifcting comes in. Artifcting is the act of preserving not just your objects, but the stories behind them—so they can live on far beyond your memory. Looking for an easy way to get started?  

  1. Start with What You Already Have

Look around your home. Open a drawer, a closet, or an old box in the attic.  Find something that instantly takes you back: 

  • A photo from the ‘90s
  • A concert t-shirt (Fun fact! Our Advisory Board Member Matt Paxton recently spent an afternoon with his teenage son Artifcting his vintage concert t-shirts from the 90s.)
  • A piece of jewelry
  • A letter or postcard 

If it sparks a memory, it’s worth preserving. 

  1. Capture the Story, Not Just the Object

Ask yourself: 

  • Where did this come from?
  • Why did it matter to me?
  • What was happening in my life at the time?
  • Who was I then? 

The object is just the entry point—the story is what gives it meaning. 

The object is just the entry point—the story is what gives it meaning
  1. Add Context That Only You Can Provide

This is the part no one else can recreate, especially the most well-intentioned AI-apps that promise to tell you your story. (Naturally, we have our doubts about that.)

Describe the details: 

  • What you were wearing?
  • Who you were with?
  • What the world felt like at that moment?

These personal insights transform a simple item into a living memory. 

  1. Preserve It Digitally

Open the Artifcts App and upload your photo or a photo of your item and pair it with your story. Now it’s not just stored—it’s documented, searchable, and shareable with the people who matter most. Bonus! Add audio or video too for greater context and details that only you can provide. 

  1. Share It Across Generations

Invite your family into the experience by privately sharing the Artifct with them. Your stories become a bridge—connecting generations through shared history, personal insight, and emotional truth. 

Your Story Is Still Unfolding 

Thinking back to 1996 might feel like a fun exercise in nostalgia. But it’s also a reminder: the life you’re living right now will one day be “way back then,” too. 

What from today will you wish you had captured? 

  • The coffee mug you use every morning
  • The playlist that defines this season of your life
  • The photo sitting unnoticed on your phone 

These are tomorrow’s Artifcts just waiting to be captured today. You don’t need a milestone. You don’t need a perfect story. You just need a moment—and the willingness to preserve it. 

So ask yourself again: Where were you in 1996? Then take the next step. Capture it. Tell it. Artifct it. Because your story deserves to be remembered—not just by you, but by everyone who comes after. 

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You might also enjoy reading these related ARTIcles:

Photos + Timelines Go Better Together

How to Artifct That Photo

How to Artifct That Heirloom

© 2026 Artifcts, Inc. All Rights Reserved.

 

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Scan Me When I'm Gone (Or Just in the Next Room)

There’s something almost magical about the objects we keep. 

A framed photograph on the wall. A handwritten recipe card tucked into a drawer. A ring passed down through generations. These items are more than ‘stuff’—they are vessels of memory, identity, and connection. 

However, we also keep, either intentionally or unintentionally, vast collections of other items, trinkets, and do-dads. Don’t believe me? Take a look at your junk drawer and let’s talk. 

According to an article in the LA Times, the average American home contains 300,000 items. Now that’s a lot of ‘stuff.’ If you took just one minute to briefly examine each item, it would take you 5,000 hours, or roughly 208 days. That's a lot of time, especially if you inherit an estate and are trying to get to the bottom of what the objects are and if they have any value. 

At Artifcts, we believe there is a better way to not only sort and organize the items we keep and the keepsakes we love, but to also document the value, history, and stories that go along with those items.  

From Object to Story in Seconds 

We created our Artifcts QR code stickers to solve a simple but meaningful problem: how do you seamlessly connect the physical objects in your life with the stories behind them? 

No more printing, cutting, or searching for labels. Just grab a sheet of durable, weatherproof stickers, place one on your item, scan it, and start creating. Each scan prompts you to either create a new Artifct or link the sticker to an existing one—instantly tying that object to its digital story. It’s organization, storytelling, and preservation—all in one simple action. 

But Here’s Where It Gets Personal… 

With Artifcts, you can add audio and video to every Artifct you create. That means when someone scans your QR code sticker, they don’t just read about the object—they experience it. 

  • They can hear the laughter in your voice.
  • They can see the way your hands move as you demonstrate a recipe.
  • They can feel the emotion behind the memory. 

Because sometimes, the story isn’t just what happened—it’s how it’s told. Audio and video are powerful keepers of memories. They capture inflection, personality, and even the little imperfections that make memories real and human. 

Imagine the Possibilities 

Once you start thinking about it, you’ll see opportunities everywhere. 

📸 Photo Frames That Speak 

That wedding photo on your wall? Add a QR code sticker to the back. Now, when your children or grandchildren scan it, they don’t just see the image—they hear you tell the story of that day. Maybe even watch a short video clip from the reception. A single photo becomes a living memory. 

 

Sorry, this Artifct is private! But it definitely has a QR code sticker attached to the back of the frame. 

💍 Jewelry with a Voice 

A ring isn’t just beautiful—it has a past. Was it your mother’s? Does it now have a special meaning to you? Attach a sticker to the jewelry box, and suddenly that piece carries its full story. Imagine hearing your mother explain where it came from, who owned it before her, and why it mattered. That’s legacy—preserved in her own voice. 

🧁 Recipes That Come to Life 

Yes, you can save Grandma’s famous biscuit recipe. But with Artifcts, you can do so much more. Attach a QR code sticker to the recipe card or cookbook. Now, when it’s scanned: 

  • You hear her voice explaining why she never measures the flour exactly 
  • You see a video of her hands gently folding the dough 
  • You catch the little tips that never made it onto paper 
  • It’s no longer just a recipe—it’s an experience passed down through generations. 

🎨 Collections, Keepsakes, and Everyday Treasures 

From antiques to travel souvenirs, children’s artwork to military memorabilia—every item has a story waiting to be told. Artifcts QR code stickers make it easy to catalog, organize, and preserve those stories without interrupting your flow. You can move from room to room, scanning and storytelling as you go, building a meaningful, searchable collection of your life.   

Ready to get started? Start small. Pick one object that matters to you. Tell its story. Add your voice. You might just discover that what you’re really preserving isn’t just your belongings…It’s your legacy. 

Pro Tip: You can also print off your Artifcts QR codes at home and safely attach them to your keepsakes. No stickers required...  

 © 2026 Artifcts, Inc. All Rights Reserved.

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Use Artifcts Timelines to Enrich Your Family History

We live in a world of information overload, and if you’re digging into family history, that overload threat is potentially multiplied by generations.

Some of us organize our research and learnings in folders, and folders within folders. Nothing other than the name of each folder provides us a clue as to how everything inside relates or where gaps in the content may exist.

Others of us rely on hardcopy photo albums and scrapbooks, often missing the contextual details and stories to bring those books to life when the creator of those books is not there to talk you through them. And how do you modify them once complete?

Whether you’re just getting started with fleshing out your family history or focused on closing gaps, we think timelines are a powerful tool to have in your corner. Dive in with us!

Enriching Family History with Artifcts Timelines

Digital timelines can be hit or miss. Many applications, from Google Photos to specialized genealogy software to Facebook, offer timelines, but they often are rigid in terms of editing and lose the context for each entry. That’s because those timelines simply place photos, for example, in sequential order or display SOME information while leaving other information (documents, location, etc.) in separate, disconnected albums or galleries.

We view the Artifcts timeline as the ultimate way to future proof your history by, first and foremost, revealing gaps in the life moments you've captured with your Artifcts. True story: When our co-founder Heather first looked at her personal timeline, she realized she’d never Artifcted anything about her wedding! Oops.

Once you know your gaps, you can then create new Artifcts to enrich your history with the stories and memories that have been left out. Another approach would be to start with Artifcts you’ve already created and add in videos and audio and/or supporting documentation for more color and context.  

Here's a great example of enriching a family history. It's one thing to know who created this painting:

Painting of a horse drawn carriage on a prairie

It’s another to hear first-hand what the artist was trying to capture and what the painting means, a generation later, to the artist’s son, Matt Paxton. Listen in -->  

Sharing family history in bite-sized mini-stories via Artifcts means you make feel-good progress a bit faster and family are more likely to tune in and listen to the whole story.

Steps to record audio or video inside the Artifcts app

 
 

Put Timelines to Work for You!

As you Artifct, we create your timeline automatically.

Assuming you have created a few Artifcts already, you will find your timeline by visiting your homepage and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!"

If your timeline is a bit sparse right now, check out the public Artifcts in our team's timelines for inspiration - @Heather and @Matt have shared many Artifcts over the past few years. 

As you explore Artifcts timelines and think about your family history, test out the built-in timeline features, because you never know from where inspiration may spring:

      • Switch between annual and decade views.
      • Flip your Artifcts from newest-to-oldest and oldest-to-newest.
      • Drag and drop to move any Artifct to a different year.
      • Add time period notes, per year, about key events or family history research gaps.

We have great FAQs about timelines and a quick video ready for you as well.

Share with Us 

We’d love to hear what you learn about your own history when you look at it anew as a timeline. Had you skipped key life events? Are there whole decades missing? What inspires you to fill in any gaps? You can write to us at Editor@Artifcts.com  to share!

Happy Artifcting!

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© 2026 Artifcts, Inc. All Rights Reserved.

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