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Winners of the Goodtype 'A' for Artifcts Lettering Contest

Editor at Artifcts
December 23, 2021

When you create a company, the brand mark typically becomes sacrosanct. Marketing teams cringe if creatives in the organization suggest changes to the globally recognized mark. Not so at Artifcts. (Have you seen our holiday logo?)

We reached out to Brooke Robinson, founder and creative director at Goodtype (and fellow Austin-cycling enthusiast), to tap into the global network of lettering artists to illustrate the letter 'A' for Artifcts in celebration of today's one-year anniversary of the incorporation of Artifcts. And why not? We are striving to turn the nature of online communities today as well as our entire relationship with 'stuff' on its head. So, what's a little playfulness with our company's 'A' to celebrate a major milestone?

The Goodtype Competition

During early December, dozens of artists from around the world—Brazil, Guatemala, Indonesia, and the UK, among other countries—offered their versions of the letter 'A,' which in screenshot form alone is a work of art! 

 

As designed by: louis_letters, aftrisletter, pickapictart, yorymorris, stuido.saber, yara_arriazaView all the GoodtypeXArtifcts contest entries here over on Instagram.

After probably too many hours debating, we selected three winners, each of which offered a wholly original and captivating 'A' design. We eagerly anticipate putting these into play as well as seeing what these artists will each Artifct first with their new Artifcts accounts. We will share the Artifcted version of each of the winning 'A's here soon so you can learn more about the artist, the technique, inspiration, and more.

Now, the winning designs!

The first place design is a vibrant and original work from artist Saber Javanmard (@studio.saber). Made with silkscreen ink on paper, you can pop over to the Artifct to watch the bonus demonstration video to see how he creates these designs. Even though it's a lowercase 'a' (compared to the uppercase Artifcts 'A'), we think it will be at home here at Artifcts. Since we just rolled out video and audio features for Artifcts last week, we are looking forward to Artifcting this 'A' along with its original production on video! 

 

The second place design is from Julio (@tenixvermelho) of Brazil. His foliage covered letter-press style 'A' is a distinctive style that we enjoyed for its modern play on traditional designs. Julio plans to Artifct all of the drawings his kids have made of their family.

Last but not least, the third place design was created by illustrator and teacher Chris Piascik (@chrispiascik), who if you have spent any time on his Instagram profile, you'll know loves to keep you guessing as to what creative offspring's next! His whacky monster 'A' really should make an appearance next Halloween, wouldn't you agree?

The Future of Artifcts and the Lettering Community

We hope it's bright! We want to support and stay connected with local designers for playful marketing campaigns, swag, and other creative initiatives you'll see from Artifcts. To this end, we also have new community outreach planned with young artists we will share here in late spring. Stay tuned, and happy Artifcting!

 

What's New at Artifcts
Meet the Artifcts Partner Network

Embracing the world of 'stuff' and stories, together.

We're delighted to announce our partnership with Didlake, Monocurate, Family History Intelligence, and Whole Story Productions. Each of our partners touches on the history and memories behind objects in people's lives from a different vantage point ranging from digitization and preservation to using objects of our lives to elicit memories and illuminate connections through family histories and video documentaries. We believe our network of service providers can elevate your Artifcts.

Look for us to feature conversations with each partner in the months to come. If you missed it, we already published the first, a discussion with Didlake. You can read it here. We will also bring our partners' expertise into the Artifcting world to help you better manage your objects and histories, including through some of our FAQs, such as how to safely apply QR codes to objects.

Visit Partner Services to learn more about each of our partners.

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AARP Innovation Labs Selects Artifcts for Accelerator Program

 has selected Artifcts to join the Labs' Accelerator 2022 winter cohort. This represents a meaningful milestone for Artifcts and an uplifting way to start the new year.

The eight-week program launches 31 January 2022 and will help Artifcts to better support the 50+ population. Together AARP and Artifcts will collaborate through research opportunities such as focus groups, feedback sessions, and available primary and secondary research sources  to refine product usage, placement and position in the 50+ population. We will harness our learnings to better serve the 50+ population and share related announcements here and on social media this spring.

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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.

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