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Winners of the Goodtype 'A' for Artifcts Lettering Contest

December 23, 2021

When you create a company, the brand mark typically becomes sacrosanct. Marketing teams cringe if creatives in the organization suggest changes to the globally recognized mark. Not so at Artifcts. (Have you seen our holiday logo?)

We reached out to Brooke Robinson, founder and creative director at Goodtype (and fellow Austin-cycling enthusiast), to tap into the global network of lettering artists to illustrate the letter 'A' for Artifcts in celebration of today's one-year anniversary of the incorporation of Artifcts. And why not? We are striving to turn the nature of online communities today as well as our entire relationship with 'stuff' on its head. So, what's a little playfulness with our company's 'A' to celebrate a major milestone?

The Goodtype Competition

During early December, dozens of artists from around the world—Brazil, Guatemala, Indonesia, and the UK, among other countries—offered their versions of the letter 'A,' which in screenshot form alone is a work of art! 

 

As designed by: louis_letters, aftrisletter, pickapictart, yorymorris, stuido.saber, yara_arriazaView all the GoodtypeXArtifcts contest entries here over on Instagram.

After probably too many hours debating, we selected three winners, each of which offered a wholly original and captivating 'A' design. We eagerly anticipate putting these into play as well as seeing what these artists will each Artifct first with their new Artifcts accounts. We will share the Artifcted version of each of the winning 'A's here soon so you can learn more about the artist, the technique, inspiration, and more.

Now, the winning designs!

The first place design is a vibrant and original work from artist Saber Javanmard (@studio.saber). Made with silkscreen ink on paper, you can pop over to the Artifct to watch the bonus demonstration video to see how he creates these designs. Even though it's a lowercase 'a' (compared to the uppercase Artifcts 'A'), we think it will be at home here at Artifcts. Since we just rolled out video and audio features for Artifcts last week, we are looking forward to Artifcting this 'A' along with its original production on video! 

 

The second place design is from Julio (@tenixvermelho) of Brazil. His foliage covered letter-press style 'A' is a distinctive style that we enjoyed for its modern play on traditional designs. Julio plans to Artifct all of the drawings his kids have made of their family.

Last but not least, the third place design was created by illustrator and teacher Chris Piascik (@chrispiascik), who if you have spent any time on his Instagram profile, you'll know loves to keep you guessing as to what creative offspring's next! His whacky monster 'A' really should make an appearance next Halloween, wouldn't you agree?

The Future of Artifcts and the Lettering Community

We hope it's bright! We want to support and stay connected with local designers for playful marketing campaigns, swag, and other creative initiatives you'll see from Artifcts. To this end, we also have new community outreach planned with young artists we will share here in late spring. Stay tuned, and happy Artifcting!

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© 2021 Artifcts, Inc. All Rights Reserved.

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Artifcts Wins Mom’s Choice Awards® Gold

Artifcts® is honored to announce that it has earned the prestigious Mom’s Choice Award® (MCA) gold award. Having been rigorously evaluated by an MCA panel, Artifcts is deemed to be among the best products for families.

The MCA evaluation process uses a propriety methodology in which entries are scored on several elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

"We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says Artifcts co-founder and CEO Heather Nickerson. “We know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families. As we push forward in our mission to connect with consumers and caregivers, we know our entry into the MCA family will be meaningful."

"Yes! All of that," added co-founder and CSO Ellen Goodwin. "As Artifcts has matured over the last 2.5 years, we've witnessed how it has spurred intergenerational connection and engagement and taken the burden off of families in the early stages of raising children through to later life transitions and milestones. This is why we are focused on transforming or relationships with stuff' and each other." 

Icon for Gold Mom’s Choice Award®

To be considered for an award, each entrant submits five (5) identical samples or memberships for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from the entrants' influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

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ABOUT THE MOM'S CHOICE AWARDS®

The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

Learn more about the Mom's Choice Awards by visiting their website: www.MomsChoiceAwards.com

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© 2024 Artifcts, Inc. All Rights Reserved.

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Download your own copy of the map and explore the companies featured. We all need support, whether as caregivers or direct beneficiaries of the featured products and services. You might discover the solution meant for you and your lifestyle, life milestone, and life changes!

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© 2024 Artifcts, Inc. All Rights Reserved.

 

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