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Latest Features and Improvements | May 2023

May 07, 2023

Reading time: 3 minutes 

We’ve been on a non-stop learning journey with new and old members of the Arti Community all year.

We started with passionate genealogists, then innovators in longevitech, and onward to photo organizers, estate planners, and those moving, downsizing, and/or decluttering (along with the pros who help them). On top of all that has been the precious one-on-one time with families and individuals concierge Artifcting their prized collectibles, one-of-a-kind pieces, and sentimental mementos.

An overarching lesson from this all is that sometimes the devil really is in the details. So, we focused there – the details. Check out the newest updates, and you’ll see what we mean.

Product Updates, Spring 2023: Devil in the Details  


Now when you share an Artifct privately with individuals, circles, or lists, you can choose to share the Artifct's private documentation, too. This is perfect when you ... 

    • Scan a bundle of old letters together as a PDF that you want your siblings to be able to access and read them anytime; 
    • Write up your genealogy research notes and family history and share with your extended family;  
    • Want to file an insurance claim, with the photos, receipt, and appraisal report so your insurer can process the claim faster and with fewer questions;
    • Include the original high resolution photo file and want to allow others to access it and print or use themselves.

So many scenarios, each now supported with (optional) documentation sharing. Just click the box to include documents the next time you share an Artifct. You can revoke this decision instantly, too. Simply click ‘Share’ again and delete the share that includes the documentation. Done!

Sharing pop up on Artifcts with new option to share documentation


New parents, new retirees, new homeowners, those experiencing grief – so many occasions for which Artifcts is a beautiful, fun, and lasting gift. Now you can choose the occasion of your Artifcts gift so that the gift email, as well as the printable gift card, match the mood.

Choose the gift occasion with Artifcts

Give it a try this Mother’s Day for any of the moms in your life! Sure beats another candle. Gift memberships are 30% off now through Mother's Day.

Buy now ->


The thoroughness and creativity of genealogists begs each of us to rise to our A games. For genealogists colors carry meaning: one color for the “maternal” side of the family, another for “paternal,” and so on. In addition, those black and white details can start to make your attention wander. What story can’t use a little “color,” really?  

Now you can select the font color as well as a highlight color to emphasize key details in any Artifct story. 

Customize the appearance of your text in your story with Artifcts

Create an Artifct and try it out ->


Invite-only circles are quickly gaining popularity. They provide community with whom and around whatever theme you care about without the noise of social media, the boredom and sad experience of a shared drive or long document, or the disorganization of chats and emails. 

We’ve heard about private circles organized around:

    • Family, e.g. all my cousins, aunts, and uncles, to reunite old and share new family heirlooms;  
    • A love of travel, and the friends who you can count on to Artifct all the great details so you can follow in their footsteps (and shops!);  
    • Membership groups, like chruch groups and local seniors villages who love to story-share through Artifcts; and
    • Collections. One woman told us she invited all her friends and acquaintances who collect Star Wars memorabilia. A man in Denmark created a circle just for his wine-loving friends. 

We upgraded circles so you can now see and easily follow individual circle members, see a note from the circle creator about why the circle exists, and quickly sort to see your favorite Artifcts within the circle and those you have contributed. 

 Invite-only circles on Artifcts provide new details about the circle and its member

Create a circle -> 

We have an open door.  

Is there something you wish Artifcts could do or help you with? Is there a feature driving you a bit crazy or confusing you in any way? You can write us a And be sure to catch up on past product updates, too!

button to jump to past product updates with Artifcts


Helpful resources as you get started and continue enjoying Artifcting:

Quick Start Guide

Inspiration Lists

FAQs & Videos on YouTube


© 2023 Artifcts, Inc. All Rights Reserved.


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Four Branches Bourbon: Sip to Remember

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.


Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.


Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.


You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.


Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Every Room Has a Story: Living Room Edition

Reading time: 4 minutes 

Among our ARTIcles by Artifcts with enduring appeal, at least according to Google, is Show Me the Favorite Moment in Your Home. The premise was simple: Interior designers know that to be able to help their clients design and decorate their spaces, they need to understand what makes them tick. And invariably what we keep says a lot about what matters most to us. Now, if only 'stuff' could talk! 

We’re picking back up on the ‘favorite moment’ theme through a multi-series installment that will take us room-by-room—yes, including the closets and bathrooms—and challenge us to consider why we have the items we do, what they mean to us, why we keep them, and ultimately for some things, what we want others to know about them as well.  

Through this process, we hope you’ll take a fresh look at the items you are toting around with you in life that be elevated displayed anew (reclutter not declutter) if you love them and they’ve been hidden away or perhaps retired or rehomed (yes, that's the declutter part), and consider what’s next for your space so you enjoy being in it.

Stories & Your Living Room 

We’re starting this series in the living room. Arguably this is the most social space of your home, everyone transits through it. How do we make it us and make it welcoming?  

We are not going to talk feng sui specifically, but there is certainly something to be said for at least a cursory understanding of the concept and trying out any number of the amazing online guides available to help you. Feng sui is a concept of Chinese origin that literally means wind-water. In the context of our homes, it’s about how we arrange and fill our spaces to promote health, harmony, and balance.  

Let’s get right into the nitty-gritty of the stuff of your space, because, of course, we’re Artifcts.  


Bear with us, because just like our ARTIcles story about decluttering for dementia, here, too, we must start with a nod to lighting. Surely you’re not surprised to learn that we should not live like cave trolls. Studies show that “uplighting,” meaning lights pointing upward at the walls, can literally uplift moods. We’re no experts on “chi,” but if this appeals to you, look into it! 

From the perspective of letting you and your stories shine, lighting can also be an opportunity to introduce a splash of personality, creativity, and color via the fixture itself or shade. Artifcts co-founder Ellen Goodwin brought a custom splash of nature and color into her space with a shade she found on Etsy. Great conversation piece that’s also Artifcted! 

Photo credit: Original image provided by seller on Etsy. Shop is now closed.


Think about decorative rocks, plants, and other natural objects in your space. Don’t have any? Consider adding them in.

Rocks, minerals, and gemstones you’ve picked up on hikes and other travel adventures are a win-win: Memories meet decoration. But Artifct them! You’ll be surprised how fast you forget which came from where. 

Thinking back to lessons of feng sui, plants offer an element of air purification and research shows that pausing to care for them can give you a breath when you need one to de-stress from your day. Plants also “warm up” a cool space to welcome people in. 

Not up for keeping plants alive? Preserved green walls have become very popular for this reason and are another great Etsy find by Ellen, who is equally great at killing plants but loves the effect they have in a room. 

And don't forget wood in your space works, too, like shelves made locally from sustainably harvested trees!

wood shelves loaded with books in rainbow order 


Excuse me?! Not clutter, but decor. Okay, if it is all decor in your mind, prove it. Sweep through your living room this weekend, yank everything off its perch, and then purposefully re-clutter. Is that a word? We’re still not sure, but we’re going with it. 

We love this approach, because it’s like you are moving. You have to rearrange in your mind what you have, why you have it, and where you want it to live in your home. What amount is “too much” is entirely up to you. You must dust it and make room for it after all. 

If you want your decor to spark conversation, remind you of great stories, or maybe keep your loved ones closer to mind, then your objects on display should reflect those priorities! 

      • Photographs you or a friend took, enlarged and framed. 
      • A memento or two from a trip. 
      • Books from favorite authors, maybe you even met them or know them. 
      • Boxes, vases, and other vessels that are heirlooms or perhaps simply great finds or investments that are functional and make you happy.

This tea tin we featured in curator's choice last year is pretty and sentimental, and paired with modern vase from MOMA. View the Artifct >
      • Toys. No, not those that belong to a child. Think instead of a jar of colorful confetti, dominos in a bowl, a spinning top perched on the coasters. Introduce fun in your space and signal to those who may be feeling blue, uncomfortable, or stressed that you hope they can relax here. This tip is picked up from the book, “Joyful,” by Ingrid Fetell Lee.

What stories and moments make up your living room? Send them in to us at or join the conversation on Instagram (@TheArtiLife) or Facebook (@Artifcts). We'd be delighted to hear from you!


© 2024 Artifcts, Inc. All Rights Reserved.

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The Baby Book That Wasn't

Most of us parents set out with the best intentions of creating a beautifully detailed, all-inclusive baby book. Whether it is our first or fifth child, chances are we all planned on doing it, “one day,” especially for those lucky first borns. 

In my case, I bought the book and the pens I wanted to use, and I even made a few half-hearted attempts at all the pre-baby details, first sonogram, baby shower, etc. I kept thinking, “I’ll have more time for this once baby arrives, and I can fill in all the details then,” as I was trying to manage a 50+ hour work week while pregnant.  

Funny thing is, baby arrived, and wow, I had NO time to myself let alone time to make that book. My pre-baby logic was seriously flawed. I found myself at home, sleep-deprived and catering to a non-verbal tyrant (thankfully she was so cute) and a rather needy golden retriever (thankfully he was cute, too). All while trying to figure out how to cook, clean, and keep things running smoothly with no extended family in sight to help.  

Yep, my notion of “I’ll get to it one day,” ended up being, “I still haven’t gotten around to it,” 13 years later. 

The Baby Book Industry 

Before I continue this story, I want to pause for a moment and share a few fun facts about the baby book industry. Yes, it is indeed an industry. 

Amazon has over 4,000 entries for baby memory books. Their most popular edition sold over 7,000 copies last month alone.  

What is more, entire companies—such as Chatbooks and Qeepsake—have been built based on our overwhelming desire as parents to document all those precious firsts coupled with our inability to complete those physical baby books.  

I even discovered articles from the Church of Latter Day Saints proclaiming that baby books have stressed our parents for a century. As co-founders, we believe you! Although we all have the best intentions of documenting those milestones as our little ones grow, life happens. My co-founder Ellen opted to go the digital route from the very beginning and created a private blog for her daughter. She made it 5 years. I stuck with the physical baby book but didn’t get very far, as you can see from the photo below.   


Even with the best intentions, I never got around to that baby book. 

Alternatives to a Baby Book 

So, what’s a new parent to do?  

Following our favorite good, better, best approach, we’re offering these tips to help you document all things baby, child, and teen! 

    • Good: Snap a photo of the key moment or milestone. Send an email to yourself or your child (if you created an email account for your child) with a short sentence or two of why this photo, why this moment. It doesn’t have to be fancy. 
    • Better: Make a book! Yes, we just said that, but before you laugh at us, hang on a minute. Don’t try to make ‘THE’ book. Make ‘A’ book.  

It could be a traditional baby book, scrapbook, or any of the digital options readily available. Maybe it’s documenting a birthday, or a fun family vacation. It doesn’t matter what the theme or reason is but take those photos off your phone and put them somewhere, anywhere, that is easy to view and can tell a story. Don’t worry if it’s not an all-inclusive book from the first five years, it’s okay. Something is better than nothing. 

    • Best: We’re biased, but it should come as no surprise: Artifcts lets you create truly one-of-a-kind, interactive baby books. We're like your superpowered digital baby book app helping you day-to-day and years down the road. Artifcts offer a digital advantage with an analog touch. How?  

Artifct those moments on the fly with our app and include the audio, video, photos, and details all in one safe, secure, and easily shareable space. Use custom tags to quickly search and sort your Artifcts by child, by year, etc. And the best part? If you still want that tangible book, that goes well beyond a collection of favorite photos, you can export your Artifcts to create a custom book with our partner Akin. Artifcts is a win-win approach to baby books for sure! 

Curious how my story ends? I am too!  

I still haven’t gotten around to creating that baby book, but I am now Artifcting my way through my daughter’s childhood, starting with her first sonogram, all the way up through learning how to ride a bike and now adventures of middle school.  

Being able to add audio and video makes the stories come to life, and my daughter, who is now a tech-savvy teen, loves searching through the Artifcts to re-live the firsts she does not remember. Searching is made even easier by the tags I use, such as #thatsmygirl. 

One of her favorites? An Artifct I appropriately titled, “That Time She Painted the Fence.” She laughs non-stop at the story, including the complacency of our golden retriever in the process.  


That time she painted the fence...

Although that Artifct is private, I’ll leave you with one of the photos from the Artifct. 

Remember, it’s never too late to remember for them and with them through Artifcts. You don’t have to take it from me. One of our Arti Community members reached out to us earlier this year to let us know that although her children are all grown and in their 30s and 40s, she’s finally getting around to that baby book, one Artifct at a time.  


Looking to get a jumpstart on your baby book?

Our checklists can help!

Checklists for baby boos

© 2024 Artifcts, Inc. All Rights Reserved.

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