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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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What Should You Do with Old Trophies?

Dusty shelves. Packed boxes. Maybe even a forgotten bin in the attic. Old trophies have a way of quietly accumulating over the years. We keep them because they are symbols of effort, achievement, teamwork, and growth. And yet, when it comes time to declutter, they can leave you wondering: Do I keep them? Toss them? Hide them away?

If that sounds familiar, you’re not alone. At Artifcts, we often say: it’s not about the object, it’s about the meaning. And trophies? They’re packed with meaning.

Let’s explore how to thoughtfully decide what to do with them—without losing what matters most.

Why Trophies Are So Hard to Let Go

Unlike everyday clutter, trophies represent moments when you showed up, pushed yourself, and were recognized. Whether it was a childhood soccer season, a debate championship, or a workplace milestone, each trophy holds a story.

But here’s the catch: over time, the object stays… while the story fades.

We’ve seen this happen with photos and albums, too. One generation later, people often can’t identify the faces or remember the context. The same is true for trophies. Without context, they risk becoming anonymous objects—metal, plastic, and wood with no voice, no story, no memory.

 

So before you decide what to do with them, start with this mindset shift: Your goal is not to preserve every trophy. Your goal is to preserve the meaning behind the ones that matter.

Step 1: Curate—You Don’t Need Them All

Take a deep breath: you do not need to keep every single trophy. In fact, trying to keep everything often leads to overwhelm and inaction. A more effective approach? Curate.

Choose a handful that truly represent:

  • A first (first win, first season, first breakthrough)
  • A peak moment (championship, personal best)
  • A meaningful memory (team, coach, or experience that shaped you)

Think of it like editing a photo collection—you’re keeping the highlights, not the duplicates or blurry extras. 

Step 2: Capture the Story Before It’s Lost

Here’s where the magic happens. A trophy without a story is just an object. But a trophy with a story becomes a lasting legacy. Ask yourself (or your family member, if they’re the one who earned it):

  • What was happening in your life at that time?
  • Why did this achievement matter to you?
  • Who was involved? Teammates, coaches, friends?
  • What did you learn from the experience?

Even a few sentences can bring a trophy back to life. At Artifcts, we call this adding context—and it’s the difference between something being forgotten and something being cherished.

 

Step 3: Decide What Stays (and What Goes)

Once you’ve curated and captured the stories, it becomes much easier to decide what to physically keep. Here are some options to help you along the way:

1. Keep a Select Few
Display the most meaningful trophies where they can spark conversation and reflection—not gather dust. Consider incorporating one as a bookend on a bookcase.

2. Artifct and Let Go
Take photos of the trophies you’re ready to part with and pair them with their stories. Our App makes it super easy to snap a photo, record a story, and share with family. This way, you keep the memory without the physical bulk.

3. Repurpose Creatively
Remove engraved plates and incorporate them into a shadow box or memory display. Alternatively, think about ways you can regift them, creating new memories and stories. 

One of our members shared with us that they hosted a family Olympics last summer, and gave out old trophies for the winners! Fastest swimmer, most excellent hula-hooper, champion of the ice cream eating contest. He said, “not only did I get rid of all the kids old trophies, we made new memories in the process.” That sounds like a win-win to us!

4. Donate or Recycle
Some organizations, schools, or clubs can reuse old trophies by replacing nameplates. You may be able give the trophy a second life—and someone else a moment of pride. Check with local schools, libraries, recreation centers, and Boys and Girls clubs. 

Step 4: Share the Stories

Stories are meant to be shared, not stored away. When you document and share the meaning behind a trophy, something powerful happens: others begin to see its value. We’ve seen time and again that once a story is known, an item that “no one wanted” suddenly becomes meaningful to someone else.

 

Maybe your child never realized how much that award meant to you. Maybe a grandchild will see themselves in your story of perseverance. Objects connect generations—but stories make that connection stick. With Artifcts, you can easily (and privately) share the stories with loved with a single click. 

A Final Thought: It Was Never About the Trophy

At the end of the day, the trophy itself was never the point. It was about:

  • The early mornings and late practices
  • The wins and the losses
  • The people who supported you
  • The person you became along the way

The trophy is just a symbol. The story is the legacy.

The trophy is just a symbol. The story is the legacy.

So whether you keep one, ten, or none at all, make sure you hold onto what truly matters.

And if you can, Artifct it—so those stories live on, ready to be discovered, shared, and remembered for generations to come.

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Looking for more downsizing tips? You might also enjoy reading these related ARTIcles:

What Should You Do with Old Photo Albums? 

What Should You Do with Old Scrapbooks?

How Swedish Death Cleaning Helps You During a Move

© 2026 Artifcts, Inc. All Rights Reserved.

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What Will Your Family Remember? A Modern Family Archive for the Modern Family

In her recent New York Magazine article titled "What Are We Doing About Our Family Archives?" Kathryn Jezer-Morton raises a question many of us quietly avoid: what are we doing with our family stories, memories, keepsakes, and more?  

It’s the kind of question that quietly follows you into the attic, into the basement, into the moments when you open an old box and find yourself holding something that once meant everything to someone you love. A photograph with no names on the back. A recipe written in a familiar hand. A watch, a letter, a ticket stub—objects that feel heavy not because of what they are, but because of what they carry. 

Most of us don’t think of ourselves as archivists. And yet, in some ways, we all are. 

A body of research shows that family archives—photos, letters, heirlooms, even everyday objects—play a powerful role in how families understand themselves and pass meaning across generations. 

But here’s the challenge: most family archives are fragmented, overwhelming, and at risk of being lost. That’s where Artifcts offers a refreshingly modern approach. 

Your Family Archive, Reimagined 

Family archives are rarely neat or complete. They’re scattered across shelves and drawers, split between relatives, tucked into albums or forgotten in envelopes. And even when we hold onto the objects, the stories behind them begin to soften, blur, and eventually disappear. 

You might know what something is—but not why it mattered. That’s the quiet loss that happens over time. 

Artifcts offers a different way forward. Not by asking you to hold onto more things, but by helping you hold onto what matters most: the stories, the context, the meaning. 

Turning Moments Into Memories That Last 

Using Artifcts feels less like archiving and more like remembering—intentionally. 

When you create an Artifct, you’re not just cataloging an item. You’re pausing long enough to ask: Why is this part of my story? And then you answer it, in your own words, in your own voice. 

It might be an old photograph—one you’ve seen a hundred times but never really documented. You upload it, and suddenly you’re recalling the beach, the summer heat, the way your brother always stood just out of frame until someone insisted he joined. Maybe you don’t know everyone in the picture, but you know enough. And that’s enough to begin. 

Or maybe it’s a recipe. Not just ingredients and steps, but a ritual. The way the kitchen smelled. The way no one was allowed to sit down until everything was “just right.” You write it down, and then you add something more—a short video, perhaps, of someone in your family making it. Or an audio recording of you explaining why it matters. And don’t forget those “unwritten rules,” Grandma never did. Extra cinnamon, yes please! 

 

And just like that, something ordinary becomes something lasting. 

Hearing the Past, Seeing the People 

There is something powerful about hearing a voice again; seeing someone’s gestures, their expressions, the way they tell a story only they could tell. Artifcts allows you to add audio and video to your memories, and this changes everything. 

A written story is meaningful—but a spoken one feels alive. 

A written story is meaningful—but a spoken one feels alive. 

Imagine a future grandchild not only reading about a family tradition, but hearing it described in your voice. Seeing the way you smiled when you talked about it. That’s not just preservation. That’s a connection across time. 

Watching Your Story Unfold 

As you begin to add Artifcts, something unexpected happens. The moments start to connect. 

With our Artifcts Timeline feature, your memories are automatically arranged across years, decades, even generations. What once felt like isolated pieces becomes something more like a story unfolding. 

You begin to see patterns. Traditions that repeat. Moves, milestones, turning points. You see how one moment led to another, how a family becomes over time. Your kids and grandkids can see what made you “you.” And the entire family can better understand what matters most to you by the very fact of what you chose to Artifct.  

With Artifcts Timelines, your family archive is no longer just a collection. It’s a narrative pieced together by you over time. 

Letting Go Without Losing Anything 

If you’ve read this far and you’re dreading ending up with a basement full of everyone else’s stuff, fear not. One of the hardest parts of being the keeper of family history is the weight of it all—the responsibility, the volume, the feeling that letting go of something might mean losing it forever.  

Artifcts makes it possible to preserve the meaning of an item even if you decide not to keep the item itself. You can document it fully—its story, its significance, its place in your family—and then choose to pass it on, donate it, or simply let it go. 

What remains is what mattered all along. Not the object, but the memory it carried. 

A Living Archive, Not A Finished One 

Your family archive isn’t something you complete. It’s something you will continue. It grows as you remember more, as you ask questions, as you take the time to capture what might otherwise slip away. It becomes a shared space where stories live—not just for you, but for everyone who comes after you. 

And maybe that’s the real answer to the question Kathryn Jezer-Morton asked. 

We don’t need perfect archives. We don’t need everything organized and complete. We just need to begin. One photo. One recipe. One piece of jewelry. One story. 

Because in the end, it’s not the things we pass down that define us. It’s the meaning we choose to remember—and the care we take to make sure it isn’t forgotten. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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Eco-Decluttering Made Easy: How to Clear Your Space Without Creating Waste

Today is Earth Day—a perfect moment to take a fresh look at the way we live with our stuff. In honor of Earth Day, we’re tackling eco-decluttering, a thoughtful approach to clearing your space that’s as kind to the planet as it is to your peace of mind. Because decluttering shouldn’t just make your home feel lighter—it should reduce waste, extend the life of everyday items, and help build a more sustainable future.

Decluttering used to come with a nagging question: Where does all this stuff actually go? If your answer has ever been “uh… the trash,” you’re not alone. A 2024 Talker Research report found that although 77% of respondants claim to make efforts to be as sustainable as possible, respondants average throwing away 12 items a day! That's a LOT of stuff. 

Welcome to eco-decluttering, where clearing your space and caring for the planet go hand in hand. At Artifcts, we like to think of it as a three-step process: remember, release, and rehome. Because the goal isn’t just less stuff—it’s less waste, more meaning, and a lighter environmental footprint.


🌱 Step 1: Declutter with intention (not impulse)

Before you start tossing things into bags, pause. Not forever, just long enough to decide what truly matters.

Artifcts reminds us that many of the hardest items to part with aren’t junk at all—they’re memory-filled objects: travel mementos, old books, heirlooms, or even that outfit from a milestone moment.

Instead of letting guilt or nostalgia stall your progress, try this:

  • Capture the story first (photos, audio, or a quick written memory)
  • Keep a few meaningful items
  • Let the rest move on

This approach helps you avoid the all-or-nothing trap and makes decluttering feel less like loss and more like curation.


♻️ Step 2: Sort smarter—think beyond the trash bag

A classic decluttering tip still holds up: sort items into clear categories like donate, recycle, repair, or sell. Even professional organizers recommend prepping these pathways before you begin so nothing lingers in limbo.

But eco-decluttering adds an extra layer: default to reuse whenever possible.

Ask yourself:

  • Could someone else use this as-is?
  • Can it be repurposed creatively?
  • Is there a responsible recycling option?

If the answer to all three is no, then it’s time to let it go.


🌍 Step 3: Give your items a second life (the Artifcts way)

Here’s where our Artifcts Going Green Guides really shine. Once you’ve decided to part with something, you have more options than you might think:

1. Donate with purpose
Many everyday items are in high demand:

Even hospitals, universities, and disaster relief groups often accept specific items like blankets, gowns, or toys.

2. Share locally
Your “declutter” pile might be someone else’s jackpot:

  • Offer items to neighbors or community groups
  • Use local “buy nothing” networks
  • Pass things directly to friends or family

3. Repurpose and upcycle
Before you donate, consider whether an item could live a new life:

  • Turn old china into wall art
  • Reuse glassware creatively
  • Transform sentimental fabrics into keepsakes, such as quilts or pillow coverings

Sometimes, breaking up a set or reimagining a use makes all the difference. Sarah Reeder, founder of Artifactual History, offers some creative tips for repurposing old silver sets on one of our previous Evenings with Artifcts episodes. 

4. Recycle responsibly
For items like electronics or worn-out goods, skip the trash:

  • Check municipal recycling programs
  • Use retailer take-back programs
  • Look for specialty recyclers

The key here being that your local landfill is the last resort, not the default.


💡 Bonus: The “Artifct Before You Let Go” Rule

On the fence about whether to rehome, recycle, or otherwise part with an item? Maybe it's got a great story, or evokes fond memories. One of the most powerful ideas from Artifcts’ Going Green philosophy is simple: Capture the story before the item leaves.

When you do this, you can preserve the meaning without keeping the clutter, feel more confident letting go, and create a digital legacy that’s easier to share with loved ones and friends. 

Suddenly, decluttering isn’t about getting rid of things—it’s about keeping what matters in a better way.


🌿 The Bigger Picture

The average home holds far more than it needs, and much of it eventually ends up in landfills. Eco-decluttering flips that script. It’s not just about organizing your space—it’s about participating in a more thoughtful cycle of ownership.

So the next time you pick up an object and wonder, “Should I keep this?” try a better question:

“What’s the best next life for this?”

Because when your clutter becomes someone else’s treasure—or gets a second life entirely—you’re not just tidying up. You’re doing a little good for the world, one drawer at a time.

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© 2026 Artifcts, Inc. All Rights Reserved.

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