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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Game On: How to Artifct Your Sports Memorabilia

Fall is here, and with it comes the return of some of our favorite sports traditions—Friday night lights, weekend soccer games, Saturday morning races, crisp afternoons at the ballpark, and plenty of time gathered around the TV cheering for our teams. 

And whether you’re the athlete, the parent on the sidelines, the lifelong fan, or the person who somehow ended up with a basement full of everyone’s sports stuff, chances are you have some sort of sports memorabilia you’re hanging on to. 

Maybe it’s a championship trophy from high school or a race medal from your first 5K. Or maybe it’s a signed baseball, a jersey with a name and number that instantly takes you back in time, or a team photo or a pair of well-worn cleats 

Whatever the item, there’s a good chance it means more than it looks like it does. That’s where Artifcting comes in. 

Your Sports Memorabilia Is More Than “Stuff” 

A trophy sitting on a shelf can look like a trophy just like a jersey in a storage bin can look like an old jersey. But none of those objects can tell you what happened. 

They can’t tell you about the early-morning practices, the teammate who became a lifelong friend, the coach who changed your life, the race you weren't sure you could finish, or the championship game everyone still talks about. Without context, memorabilia can become anonymous objects over time. The story fades even while the object remains. 

The goal of Artifcting your sports memorabilia isn't to create a digital museum of everything you've ever owned. It’s to capture the meaning behind the pieces that matter—so the memories don't disappear when the physical item eventually does. 

And the best part? You don't have to start with your entire collection. You can start with one item. 

Step 1: Pick Your MVP 

Take a look at your sports memorabilia and ask yourself: which item would I be most upset about losing the story behind? 

Maybe it's your daughter's first soccer trophy. Your father's old baseball glove. The medal from the marathon you trained for all year. The jersey you wore when your team won the state championship. 

Think about your collection the way you would edit a highlight reel. You don't need every play. You want the moments that tell the story. 

Step 2: Capture the Basic Facts 

Before you get nostalgic, start with the basics. 

  • What is the item?
  • When did you get it?
  • Where did it come from?
  • Any other details? 

For a race medal, that might be “Capitol Hill Classic, May 17, 2024, Finish time: 1:10:36.” It can be that simple.  

 

 
 
 
 
 
 
 
Our co-founder Heather Artifcts her family's race bibs and medals. Sorry, this Artifct is private!

These details may seem obvious today. But 20 or 50 years from now, they may be exactly what someone needs to understand what they're looking at. 

If the item has potential financial value, you may also want to capture an appraisal, certificate of authenticity, purchase information, or other documentation. 

Step 3: Tell the Story Behind the Item 

Now comes the fun part. The facts tell someone what the item is. Your story tells them why it matters. 

Ask yourself: what was happening in my life when I earned or acquired this? Why did this particular moment matter? Who was there? Who helped me get there? What do I remember that isn't obvious from the object? What makes me smile when I look at it today? 

Don't worry about writing the perfect story. Your story might be a paragraph. It might be a few sentences. It might even be four words, “My first race medal.” If the story is easier to tell than write, say it out loud. Add an audio recording to your Artifct so future generations can hear the story in your voice. 

Step 4: Take Photos—and Don't Stop at One 

Photograph your memorabilia from multiple angles, especially when there are details that tell part of the story. 

For example: 

  • Photograph the front of a trophy and capture the engraved plate.
  • Photograph the front AND back of a jersey.
  • Take a close-up of an autograph. 

Don’t forget to include old photographs, newspaper clippings, programs, or certificates that provide additional context. Think of your photos as evidence and illustration for the story. The physical item may one day deteriorate, get damaged, or eventually leave your home. Your Artifct preserves a record of what it looked like and why it mattered. 

 

 
 
 
 
 

Step 5: Connect the Memorabilia to the Moment 

This is where your Artifct can become especially powerful. If you have a photo of yourself crossing the finish line, pair it with your race medal. If you have a team photo, pair it with the championship trophy. If you have a ticket stub from a game you attended with your dad, tell the story of that day. 

In other words, don't think of your memorabilia in isolation. Think of it in stories. And don’t forget that sometimes a group of related items or a collection tells a better story than any one object can tell on its own. 

Step 6: Decide What Happens to the Physical Item 

Once you've captured the story, you may find that you feel differently about the physical object, and that's okay. Artifcting doesn't mean you have to keep everything. 

In fact, documenting your sports memorabilia can make it easier to curate your collection thoughtfully. 

You might decide to: 

  • Keep and display the pieces that genuinely bring you joy or represent important chapters of your life.
  • Pass down the items if you know who you'd like to have it someday, and if you plan to do so, use the Artifcts In the Future field to document that intention.
  • Repurpose some of the pieces. Old trophy plates can become part of a shadow box or memory display. 
  • Let it go. You can photograph and Artifct the item before donating, selling, recycling, or otherwise letting it leave your home. 

The physical object doesn't have to stay forever for the story to stay. 

Your Sports Collection Is a Highlight Reel of Your Life 

When we talk about sports memorabilia, it's easy to focus on the objects—the trophies, medals, jerseys, balls, cards, photos, and equipment. But the objects aren't really the point. 

The trophy represents the hours of practice. The medal represents the finish line. The jersey represents the team. The baseball represents the game. And sometimes the old, scratched-up piece of sports “stuff” represents a version of yourself you never want to forget. That's what makes sports memorabilia worth Artifcting. 

So, this fall, as you head out to the field, the pitch, the track, the court, or the stands, take a look around your home, too. Find one piece of sports memorabilia that matters. Photograph it. Capture the facts. Tell the story. Add the people, photos, videos, and memories that bring it to life. Then decide what you want to do with the physical item. 

Because the trophy is just a symbol. The story is the legacy, and that story deserves to live on. 

Happy Artifcting! 

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Looking for additional inspiration and ideas of what to do with all your sports memorabilia? Check out our ARTIcles story titled, Pass It On, Transform It, Or Let It Go, featuring two innovative companies, MemoryStitch and Little Curiosities

© 2026 Artifcts, Inc. All Rights Reserved.

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What Should You Do With Old Photo Albums?

Dusty albums. Bulky albums. What do we do with you? We want to lighten our loads and declutter without guilt. 

Who among us compiles physical photo albums anymore? "Back in the day” a store like Target would have had a huge photo department. You could purchase and process film and buy photo frames and albums, along with supplemental inserts in a dizzying array of designs and sizes. 

No, not so anymore.

As we’ve shifted to digital photos, we’ve likewise replaced physical albums with digital-friendly options, including build-your-own photo books, shared digital albums on social media and cloud storage sites, and digital photo frames, like the beautiful frames from Aura. Physical photo albums today are usually reserved for major milestone events, like weddings, trips, and anniversaries, when we feel it’s worthwhile to sit down and thoughtfully curate those experiences.  

Those of us with photo albums tucked in our closets and bookshelves, those that we have created and inherited, not to mention the albums our parents and grandparents own and we’ll inherit one day, need solutions. What do we do with all the existing albums, so they avoid landing in a craft shop or, worse, a dumpster when the details about the people and stories within are lost to time? 

Photo Albums Have Problematic Similarities to Scrapbooks 

Like scrapbooks, photo albums are designed to be shared, in person, and talked through, reminiscing about and reliving with the telling the places you’ve been, the experiences you have had, and more. Unfortunately, also like scrapbooks, photo albums present long-term challenges: 

      1. Do you know the stories behind the photos? (We have tips for that!) Will you remember them? Scrapbooks tend to at least provide more leeway to add notes and stories than photo albums. Stories behind the photos are incredibly vulnerable to being forgotten. We can animate photos in interesting verging on creepy ways, but they cannot remember for us the stories lost. Look back through your albums. Do you recall all the people and events in a way that’s meaningful anymore? 
      2. Albums, the pages within, and the photos will deteriorate. Little known fact outside the photo industry: Those photo prints you ordered in single and even triplicate were never meant to last more than a dozen years, and that's for the highest quality pritns! That’s why the colors change as the chemicals used to create the images degrade and the paper eventually becomes more fragile, too. 
      3. Your album is singular and unique, unless you have access to the negatives. But even then, those are decaying with every passing day as well, so ... 
      4. Albums can be bulky. Do you have room to continue to store them? What about those you may inherit? They are substantial in size and often uncooperative with short shelves and shallow storage. In the words of one Artifcts Community member, "I’m in my 40s and my albums are still at my parents’ house. I didn't feel the need to take them with me, but, yes, someday I’ll hold onto them. I don’t want to throw them away."

How Can You Preserve Photo Albums?  

And maybe even let some photo albums go ... 

Share the love. At the risk of making a lot of people very angry, we have to say it: You are not beholden to anyone to hold onto your own albums or anyone else's albums. Ask! Do YOU want them? 

Don’t fall for the guilt trip you are getting or think you’ll get. Ideally, you should consider yourself a steward of the history within those albums and as such, ask family members if they want the albums before you take them apart or get rid of them. It’s the kind thing to do. But beyond that, ...

... Digitization has never been easier or more affordable. We have shared tips about digitization in general. You can buy machines to do it yourself, but there’s a catch. We turned to Cathi Nelson, founder of The Photo Managers, to explain: 

"Many people created scrapbook photo albums during the decades of scrapbooking and those albums are often 12x12, which is too big for traditional flatbed scanners. You can outsource this project to a professional photo manager whose scans allow them to capture the entire page and individual photos.  

If that is not in your budget, and you have a flatbed scanner, such as the Epson v600 scan each page and use photo stitching software to magically merge the pages.  

Another option is to carefullly remove the photos and scan them (front and back). If they are stuck to the pages, you can use a butter knife or dental floss to gently remove the photos."

We want to also celebrate the amazing ease with which apps from modern photo companies like Photomyne can slice up each photo on the page into its own file photo or image file. No need to take the pages apart or tediously scan them one by one. This is great for do-it-yourselfers! You can also link a front and back of a photo together into a single experience, so you can digitally flip the photo over to read the back.

Digitization Wisdom

Before you and as you digitize, keep three things in mind:  

  • Photo layouts may be a part of the story. Some albums may be chronological or thematic. Others are designed for people to arrange photos in a way that may inherently help them to share stories, too. Take this example:

yellowed photo album page with baby photos

Had I scanned each photo and then disassembled the photo album, I would have disconnected these photos from the story of that day, zapping their collective ability to convey a piece of my childhood. Instead, I could photograph or video the album before dismantling, if that’s what I decide to do with the album.

  • Capture ALL the details. You scanned the fronts to get the job done quickly, but did you even look at the backs? Now that you have, how will you preserve the additional details on the back with the photo? In a good-better-best plan, this could be: 
      • Create an index as you go for your photos with the file name and other details you care about (location, people, event, ...) or edit the photo metadata (e.g. date, location, and other information stored with the image file) with the additional information; 
      • Transform the album into a photo book and add the information in the image captions;  
      • Artifct the photos and include what you know about them. Check out our interrogation techniques for photos.
  • Share the stories behind the photos. CONNECT with your loved ones. Don’t be annoying and share 100s of photos from a single trip. Tell them the “best of” or most meaningful moments. Artifct the best ones! Artifcts are easy to share, helping you get the story out there so it can live on. You might also share the Artifct with a friend who is going on a trip to the same place you went and want your tips! You can also easily share an Artifct to a friend’s or family member’s digital photo frame. Ask them how.  

If you are taking the time to create photo albums, maybe take time to create an additional Artifct or two to go with each album, even if the Artifct is of the album itself, and is your story of why you created it, what it means to you, etc. Bonus, you can include audio and video and bring your photo album to life for the next generation.

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Other ARTIcles by Artifcts you may enjoy: 

Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Storytellers, Beware!

Rescue Mission: That’s More Than a Photo

© 2026 Artifcts, Inc. All Rights Reserved.

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Pass It On, Transform It, or Let It Go. Give the Things You Love a Second Life

We all have them: things we once loved, used, wore, collected, or enjoyed that no longer quite fit our lives. 

Maybe it’s a stack of puzzles your family has finished countless times. A favorite mug that deserves more use than it gets. A drawer full of old T-shirts from vacations, concerts, school functions, sports teams, or priceless family milestones. 

The question becomes: What do you do with the things that still hold meaning when you’re ready for them to move on? 

Sometimes the answer is to pass them along. Sometimes it’s to transform them. And sometimes, it’s simply to preserve their story before letting them go. 

Pass It On: Little Curiosities 

In Hudson, Massachusetts, a group of friends has turned community sharing into something a little more whimsical. 

Hudson Little Curiosities began after founder Elissa saw a mug exchange on Pinterest and wondered: What if the idea behind a Little Free Library could extend to all sorts of things?

 

 
 
 
 
Photo Credit: Stephanie Rita (Book Library photo)  

Today, Little Curiosities includes themed community exchanges where neighbors can discover and share everything from books and trinkets to mugs, magnets, and other small treasures. 

And people have embraced it. 

Their puzzle trade outside the Hudson Public Library has never been empty. One especially sought-after anime figurine even inspired someone to travel two hours to Hudson to find it. 

But what the Little Curiosities team loves most is the connection these exchanges create. There’s something comforting, they told us, about knowing that an item you once enjoyed might be loved by someone else in your own community instead of simply disappearing into a donation bin. 

As for the future? One day, the Little Curiosities team hopes to create a map of all the trades on their website, continue improving the site itself, and welcome new additions, including a dog toy trade.  

They are also excited about the possibility of collaborating with community spaces like the Hudson Senior Center and the Boys and Girls Club, creating Curiosities tailored to the people they serve. It’s a thoughtful vision for the future, one that stays true to their goal of growing organically and keeping the project rooted in community.

Transform It: MemoryStitch 

Other objects might be ready for a new chapter without actually leaving the family. That’s where MemoryStitch  comes in. 

MemoryStitch transforms meaningful clothing, including T-shirts, baby clothes, uniforms, jerseys, and other garments, into handcrafted memory quilts and keepsakes. Their goal is not simply to reuse fabric, but to preserve the stories connected to it.  

Think about the shirts tucked away in your own closets. The college T-shirt. The kids’ sports jerseys. The concert shirt you couldn’t possibly throw away. The clothes belonging to someone you miss. 

Individually, they may spend years packed into drawers and bins. Together, they can become something useful again, and something a family can continue to enjoy. 

MemoryStitch puts it simply: every quilt is more than fabric and stitching. It’s a story.

What also makes MemoryStitch’s approach meaningful is the care they put into the process itself. They understand that sending away irreplaceable clothing can feel like a big step, so they’ve designed the experience to feel simple and supportive from beginning to end.  

With different quilt styles, sizes, and price points, families can find a way to preserve everything from baby clothes and school shirts to uniforms, jerseys, and milestone T-shirts in a form they can actually use, share, and enjoy for years to come.

Preserve the Story: Artifct It First 

Whether you pass something along, transform it, donate it, sell it, or ultimately decide to keep it, there’s one step worth taking first: preserve the story. 

Before the T-shirts become a quilt, capture where they came from. Before the puzzle or trinket finds a new home, remember why you kept it. Before you let go of something that has been part of your life for years, save the detail that no future owner could possibly know just by looking at it. 

Because giving something a second life doesn’t have to mean losing its first one. Pass it on. Transform it. Let it go. Just keep the story. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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