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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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An Artifct isn’t just a photo, a story, or a digital file — it’s a love note stitched together with meaning. It’s a moment preserved in time, carefully captured and shared with intention. It becomes a topic of conversation, a happy memory shared, a new story discovered. Whether you’re celebrating a milestone, reconnecting across time and distance, or simply saying “I love you,” Artifcts transforms everyday objects and memories into meaningful expressions of affection. 

How Artifcts Becomes a Love Language 

At its heart, Artifcts is about connection: between family, across generations, and even between friends. When we slow down to document why something matters — not just what it is — we invite others into our world, our stories, and our hearts.  

Objects gain power when their stories are told. A simple recipe card becomes a warm memory of Sunday dinners. A well-worn baseball glove becomes proof of childhood dedication. These are the stories that make the Artifcts priceless. 

When you share an Artifct, you’re doing more than sending a file — you’re offering understanding, appreciation, and connection. 

 

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Artifcts: Love Across Time and Distance 

One of the most magical aspects of Artifcts is that it lets you share love no matter where you are. Whether family members are across town or across the globe, an Artifct carries emotions and memories in a way that text messages and social feeds simply can’t.  

You can preserve: 

  • Family traditions and heirlooms
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This shared remnant of life becomes a bridge between your world and someone else’s, a shared narrative that deepens relationships and invites ongoing conversation. 

Tips for Creating Truly Heartfelt Artifcts 

Ready to make Artifcts that resonate deeply with those you love? Here are thoughtful tips and tricks to ensure your Artifcts are full of heart value: 

🧡 1. Start With Why 

Every meaningful Artifct begins with a why — a reason that goes beyond the object itself. Ask yourself: 

  • Why does this keepsake matter to me?
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  • Why have I kept this item all these years? 

Share those answers as part of the Artifct’s description. 

📸 2. Combine Media for Richer Stories 

Blend photos, videos, and voice recordings to tell a fuller story. Hearing someone’s voice or seeing a moment in motion adds emotional depth that text alone can’t match. Whether it’s the history behind a treasured heirloom or the tale of a favorite trip, capturing details while they’re still fresh and in your loved ones own words adds richness that’s irreplaceable.

🗣️ 3. Include Personal Reflections 

A heartfelt Artifct isn’t just about facts, it’s about feelings too. Take a moment to reflect on: 

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These reflections will help make your Artifcts feel personal and intimate. 

🎁 4. Share with Intent 

When you share an Artifct, think of it as a digital gift: add a message that tells the recipient why you chose to Artifct and share this item with them. Just like thoughtful gifts in real life, these intentional Artifcts become keepsakes of the heart. 

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In a culture filled with fleeting interactions, Artifcts invites us to pause, reflect, and communicate what matters most. It’s more than documentation, it’s devotion. It’s a love language for our digital age. So whether you’re commemorating a birthday, sharing a treasured family memory, or simply telling someone you’re thinking of them, let Artifcts help you speak from the heart.  

This Valentine's Day as you pause for a moment to absorb all the positive in life, surprise someone—friend, sister, neighbor, professor, parent, son—with an Artifct!

Happy Artifcting! 

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© 2026 Artifcts, Inc. All Rights Reserved.

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🧠 Memory-Based Prompts

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😂 Light & Fun Prompts 

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🎶 Music, Pop Culture, and Hobbies 

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🏠 Everyday Meaning 

      • What’s one recipe card or cookbook you couldn’t live without? 
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💼 Work & Milestones

      • What item represents a proud work moment or accomplishment? 
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This year, let curiosity lead the way. Use these prompts to spark meaningful exchanges, uncover memories you’ve never heard before, and preserve the stories that matter most—while the people who lived them can still tell them in their own words. One Artifct at a time, you’re not just capturing objects or memories, you’re deepening relationships and building a shared history your family can return to again and again.

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© 2026 Artifcts, Inc. All Rights Reserved.

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From ‘Just Stuff’ to Family Gold: The Power of Story

If you’ve spent any time reading about downsizing, decluttering, or estate planning, you’ve probably seen this line repeated over and over: your kids don’t want your stuff. Full stop. End of story. 

Major publications from The Atlantic to The Wall Street Journal (WSJ) have documented this myth time and again. In one of the many pieces about family heirlooms and inheritance, the author, Robbie Shell, notes that many parents find themselves surprised when their adult children “turn down many more items than they accept” when offered keepsakes, highlighting a common reality: the things we think matter often aren’t wanted simply as objects without context. 

But based on what we see every day at Artifcts, that narrative is missing something important. 

Yes—your children may not want random stuff. An extra side table with no backstory? A box of unidentified knickknacks? Probably not. But meaningful things? Objects that hold memories, history, and connection? That’s a very different story. 

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From “No One Wants It” to “It’s Been Rehomed!” 

We hear this transformation all the time from Artifcts members. 

An object sits untouched for years because no one understands its significance. Then the story is shared—the memory, the moment, the reason it mattered—and suddenly the response shifts. A sibling claims it. A grandchild treasures it. A family member who never would have raised their hand now says, “I had no idea. I’d love to have that.” 

One of our favorite stories we’ve heard over the years is from one of our Artifcts members, Grandmom. She lovingly told of how no one wanted her beloved china set until one day, one member of her family decided to ask her about the story behind the china set. To everyone’s surprise, the china set was not a wedding gift, but rather a piece of family history with a great story.  

Turns out Grandmom was “kindly requested” to purchase a china set for 12 by the US Ambassador while stationed in Liberia, because “Well Martha, it’s high time you and Bobby start entertaining.”  

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Not everything valuable has a price tag. Some things are priceless because they carry heart value—the emotional connection that binds one generation to the next. 

At Artifcts, we see how even the most seemingly insignificant objects can take on new meaning once their story is discovered. A recipe card. A tool. A piece of jewelry worn every day but never discussed. These items become bridges between past and future when their stories are preserved and shared. 

These items become bridges between past and future when their stories are preserved and shared. 

Our Takeaway? 

The myth isn’t that no one wants your stuff. The truth is this: people want the stories—and if you never ask, you’ll never know what might matter. 

Our co-founder Heather experienced this firsthand just the other week. Her father was cleaning out his cellar and came across the old family toboggan. Before tossing it in the Goodwill pile, he asked, “do you want this?” and much to his (and Heather’s spouse’s) surprise, the answer was a quick “yes!”  

So many meaningful objects are lost simply because no one paused to ask the questions: What is this? Why does it matter? What’s special about it? Do you want it? 

When you take time to ask your loved ones about the items in their lives—or invite them to ask you—you open the door to discovery. You uncover memories, moments, and meanings that might otherwise disappear. And once those stories are documented and shared, what seemed unwanted often becomes deeply desired.

Moreoever, simply asking your loved ones if they want an item gives them a chance to engage in conversation with you about the item, memories, and stories. With Artifcts the simple act of asking transforms uncertainty into connection. It turns “no one wants this” into “I didn’t know—and now I care.” 

Because in the end, it’s not really about ‘stuff’ at all. It’s about listening, learning, and preserving the stories that connect generations before they’re gone. 

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You might also enjoy reading these related ARTIcles:

Who Wants Your Family China?

Gift Your Loved Ones A 'Why'

My Family Wants Me to Tell My Stories: Help!

© 2026 Artifcts, Inc. All Rights Reserved.

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