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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Goodbye School Year, Hello Storage Crisis

The last school bell rings, backpacks explode by the front door, and suddenly your house is overflowing with kid “stuff.” Crumpled artwork. Half-used notebooks. Science fair boards. Recorder instruments. Team shirts. Yearbooks. Awards. Mystery cords. And somehow…47 pencils. 

The end of the school year has a way of turning kitchens, mudrooms, and dining tables into temporary museums of childhood. Some of it is practical. Some of it is sentimental. And some of it leaves you staring into a pile wondering, “Wait, why did we save this again?” 

If that sounds familiar, you are not alone. At Artifcts, we often say it’s not about the object—it’s about the meaning behind it. The tricky part with school keepsakes is that they arrive in waves, year after year, often faster than we can process them. One day your child proudly hands you a macaroni self-portrait, and the next thing you know you have six overflowing bins labeled “school memories.” 

The good news? You do not need to keep everything to preserve what matters most.  

What To Do with All That School Stuff 

School memorabilia falls into the same category as sports memorabilia, baby items, and family keepsakes: emotionally important, physically bulky, and surprisingly difficult to sort through. The goal is not perfection. The goal is to curate thoughtfully, so the memories survive without your closets disappearing in the process. 

Here are a few ways to tackle the end-of-school-year avalanche. 

Start with the “Greatest Hits.” Not every worksheet deserves permanent storage. But certain items instantly bring back a story, milestone, or stage of childhood. 

Keep an eye out for: 

  • Firsts (first handwriting sample, first school photo, first big project)
  • Personal favorites chosen by your child
  • Artwork that reflects personality or growth
  • Awards or achievements tied to meaningful moments
  • Notes from teachers or classmates
  • Items connected to funny family stories 

Think of yourself less as a storage manager and more as a curator of your child’s story. 

Think of yourself less as a storage manager and more as a curator of your child’s story. 

One meaningful drawing with context often matters more than 200 anonymous papers in a plastic bin.  

Create a “School Year Capsule” 

Instead of endlessly adding to random piles, create a simple system: 

  • One bin per child
  • One folder per school year
  • One digital album for photos and scans
  • One Artifct for especially meaningful items 

This naturally creates boundaries. When the folder fills up, it becomes easier to decide what truly matters most. 

Some families even involve kids in the process by asking: 

  • What are your top 5 favorites from this year?
  • Which project are you most proud of?
  • What would future-you want to remember? 

You might be surprised by what they choose. 

 

 
 
 
 

Artifct Before You Let It Go 

Some school items are impossible to keep forever. Poster boards bend. Paint flakes. Glitter somehow multiplies. And eventually, even the most sentimental parents hit a storage limit. 

Before tossing or donating something meaningful: 

  • Take photos
  • Record a quick story or memory on the Artifcts App
  • Add context: who, what, when, where, and why
  • Include your child’s own words if possible 

That is where Artifcts can help transform clutter into preserved memories. A photo of a papier-mâché volcano becomes far more meaningful when paired with the story about staying up until midnight adding lava because “it needed to erupt properly.” 

Without the story, future generations may just see cardboard and glue.  

Tackle the Digital School Clutter Too 

School “stuff” is no longer just physical. Today’s parents also accumulate: 

  • Thousands of school photos
  • Classroom app downloads
  • Concert videos
  • Screenshots from teacher messages
  • PDFs of report cards and projects 

And unlike paper clutter, digital clutter quietly expands without anyone noticing. 

 

 
 
 
 

One helpful strategy: dedicate 15 minutes each week to sorting school-related photos and files. Save the meaningful ones, delete duplicates, and Artifct the memories that deserve a lasting story.  

What About the Stuff Kids Don’t Want? 

Eventually, many kids outgrow their attachment to trophies, certificates, uniforms, and projects. Parents are often the ones holding on longest. 

Online decluttering communities are full of parents asking the same question: “Will they regret letting this go someday?” The answer is usually less about the object itself and more about whether the memory survives.  

If an item no longer holds meaning: 

  • Donate usable school supplies
  • Pass along gently used backpacks and lunch boxes
  • Recycle old papers and broken projects
  • Repurpose trophies or awards creatively
  • Save only representative examples instead of entire collections 

You are not erasing childhood by letting go of excess stuff. You are making room for the memories that matter most. 

Preserve the Story, Not the Pile 

Every school year tells a story of growth: changing handwriting, evolving interests, new friendships, proud moments, disappointments, creativity, resilience, and discovery. 

The challenge is not whether those memories matter. Of course they do. The challenge is making sure the meaning survives longer than the clutter. 

Because years from now, your child probably will not remember every worksheet or participation ribbon. But they may cherish the story behind the ceramic pizza slice they made in first grade or the essay they wrote about becoming a veterinarian. 

And that story? That is worth keeping. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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Be Present Now, Preserve the Memories Forever: Graduation Moments That Matter

There’s something magical about graduation season. Maybe it’s the tiny caps perched on kindergarteners with missing front teeth, the proud smiles of high school seniors standing on the edge of adulthood, or the emotional walk across a college stage after years of hard work and late-night studying. Graduation is more than a ceremony—it’s a milestone wrapped in emotion, hope, and memories. 

And yet, in the rush of planning parties, snapping photos, and making sure everyone gets to the ceremony on time, it’s easy to miss the very moments we want to remember forever. 

That’s why this graduation season, we want to encourage families to do two things: 

Be fully present in the moment.  

And when the celebration quiets down, take time to preserve the stories behind the memories. 

At Artifcts, we believe every graduation milestone deserves to be remembered—not just through photos and keepsakes, but through the stories attached to them.  

Every Graduation Tells a Story 

Graduation memories begin long before the diploma. 

  • It’s the handmade kindergarten artwork tucked into a folder somewhere in the attic.
  • It’s the middle school band recital program signed by friends.
  • It’s the high school letter jacket that still smells faintly like Friday night football games.
  • It’s the college graduation cap decorated with inside jokes, dreams, or tributes to loved ones. 

These objects may seem ordinary over time. But years later, they become emotional time capsules. 

 

One day, your child may hold their kindergarten graduation photo and laugh at how oversized the cap looked. A college graduate may rediscover the tassel they almost threw away and suddenly remember the exact feeling of hearing their name announced. 

The object matters. But the story behind it matters even more. As we often say at Artifcts: the story is the legacy. 

The Best Graduation Gift? Being Fully Present 

Graduation days can feel like a blur. Between coordinating family, finding seats, taking pictures, and hosting celebrations, many parents and graduates feel like the day disappears too quickly. Our co-founder Heather knows this all too well—four recitals and two graduations later she and her husband are still trying to figure out which photo goes with which program, and who exactly was in attendance at all those dinners!

So before worrying about the perfect centerpiece or party décor, pause. 

Watch your child walk across that stage. Notice the nervous excitement in their smile. Listen to the cheers from grandparents and friends. Take mental snapshots in addition to the photos on your phone. Relish the moment and the emotions (and keep the Kleenex close at hand).

Some of the most meaningful graduation celebrations aren’t the elaborate ones—they’re the personal moments families remember years later. In fact, a recent USA Today poll showed that many people say the most memorable parts of graduations are the photos, handwritten notes, and shared stories that connect generations together AFTER the event.   

The decorations will come down. The cake will be eaten. But the emotions of the day deserve a permanent place in your family story. 

From Kindergarten to College: Every Milestone Counts 

One of the beautiful things about graduation is that every stage of life brings its own kind of pride. 

Kindergarten Graduation 

The first tiny milestone. The first cap and gown. The first glimpse of how quickly childhood moves. 

Years from now, that little paper diploma may remind you of how proudly they waved at the audience or how they mispronounced half the songs during the ceremony. 

High School Graduation 

A season full of “lasts.” Last varsity game. Last school dance. Last time living under one roof together. 

These are often the years filled with memorabilia: yearbooks, medals, prom tickets, dried flowers, jerseys, handwritten notes from friends. They deserve context before memories begin to fade.

College Graduation 

A celebration not only of achievement, but perseverance. 

For some, the path was traditional. For others, it took unexpected turns, pauses, transfers, or years longer than planned. But every journey carries a story worth preserving and celebrating before your graduate makes their way into the "real world."

No matter the age or stage, graduation marks a turning point in a family’s story. 

Don’t Just Save the Stuff—Save the Meaning 

A graduation cap in a box eventually becomes “just an old hat” unless someone explains why it mattered. That’s where Artifcts comes in. 

Instead of simply storing keepsakes away, Artifcts helps families preserve the stories behind them. Upload a photo of the item, add written memories, include audio or video if you’d like, and create a digital legacy your family can revisit for generations. 

Imagine future grandchildren hearing: 

  • Why Mom chose that quote for her graduation cap;
  • How Grandpa worked night shifts while earning his degree;
  • Or why a faded kindergarten certificate still makes everyone smile.

Those stories transform ordinary memorabilia into family history. 

It’s Never Too Late to Document the Stories 

Here’s the good news: even if the graduation happened years ago, it’s not too late. You can still sit down with your graduate today and ask: 

  • What do you remember most about that day?
  • Who supported you along the way?
  • What challenges did you overcome?
  • Which keepsakes matter most—and why? 

Sometimes the stories become even richer with time. A tassel stored in a drawer for twenty years can suddenly unlock memories no one realized were still there. A forgotten class ring can reopen conversations about friendships, ambitions, and personal growth. 

 
 

Sometimes hindsight gives you the ability to understand why something mattered or still matters today. A couple of years out from the actual event, and you are better able to understand how decisions taken "way back then" have shaped and molded you into the person you are today.

The beauty of memory preservation isn’t perfection. It’s simply beginning. 

Simple Ways to Preserve Graduation Memories 

Inspired by graduation celebration ideas and memory-sharing traditions families already love, here are a few meaningful ways to preserve this season beyond the party itself:  

  • Create a photo timeline from childhood through graduation
  • Ask family and friends for handwritten advice cards for the graduate (Pro Tip: Get them to record an audio of their advice and Artifct that for the graduate! There is something super meaningful about being able to hear Grandmom's voice give you advice from miles away.)
  • Artifct meaningful keepsakes like tassels, medals, caps, and letters
  • Record a short video interview with the graduate about their hopes for the future
  • Preserve and Artifct graduation party invitations, programs, or speeches
  • Create a graduation t-shirt quilt for the graduate to take off to college with them 

The goal isn’t to save everything. It’s to save what tells the story. 

 

Celebrate the Moment. Preserve the Legacy. 

Graduation reminds us how quickly life moves.  One moment you’re packing kindergarten snacks. The next, you’re helping pack a college dorm room and worried about whether or not your graduate has enough laundry detergent (until you realize they probably won't even be doing laundry the first semester). And somewhere in between are thousands of little moments that deserve to be remembered. 

So this graduation season: 

  • Celebrate fully.
  • Be present deeply.
  • Take the photos.
  • Laugh hard.
  • Cry if you need to. 

And when the day is over, don’t let the memories fade into forgotten boxes. Because whether it’s kindergarten, high school, college, or beyond—every graduation story deserves to live on. 

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© 2026 Artifcts, Inc. All Rights Reserved.

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What Should You Do with Old Trophies?

Dusty shelves. Packed boxes. Maybe even a forgotten bin in the attic. Old trophies have a way of quietly accumulating over the years. We keep them because they are symbols of effort, achievement, teamwork, and growth. And yet, when it comes time to declutter, they can leave you wondering: Do I keep them? Toss them? Hide them away?

If that sounds familiar, you’re not alone. At Artifcts, we often say: it’s not about the object, it’s about the meaning. And trophies? They’re packed with meaning.

Let’s explore how to thoughtfully decide what to do with them—without losing what matters most.

Why Trophies Are So Hard to Let Go

Unlike everyday clutter, trophies represent moments when you showed up, pushed yourself, and were recognized. Whether it was a childhood soccer season, a debate championship, or a workplace milestone, each trophy holds a story.

But here’s the catch: over time, the object stays… while the story fades.

We’ve seen this happen with photos and albums, too. One generation later, people often can’t identify the faces or remember the context. The same is true for trophies. Without context, they risk becoming anonymous objects—metal, plastic, and wood with no voice, no story, no memory.

 

So before you decide what to do with them, start with this mindset shift: Your goal is not to preserve every trophy. Your goal is to preserve the meaning behind the ones that matter.

Step 1: Curate—You Don’t Need Them All

Take a deep breath: you do not need to keep every single trophy. In fact, trying to keep everything often leads to overwhelm and inaction. A more effective approach? Curate.

Choose a handful that truly represent:

  • A first (first win, first season, first breakthrough)
  • A peak moment (championship, personal best)
  • A meaningful memory (team, coach, or experience that shaped you)

Think of it like editing a photo collection—you’re keeping the highlights, not the duplicates or blurry extras. 

Step 2: Capture the Story Before It’s Lost

Here’s where the magic happens. A trophy without a story is just an object. But a trophy with a story becomes a lasting legacy. Ask yourself (or your family member, if they’re the one who earned it):

  • What was happening in your life at that time?
  • Why did this achievement matter to you?
  • Who was involved? Teammates, coaches, friends?
  • What did you learn from the experience?

Even a few sentences can bring a trophy back to life. At Artifcts, we call this adding context—and it’s the difference between something being forgotten and something being cherished.

 

Step 3: Decide What Stays (and What Goes)

Once you’ve curated and captured the stories, it becomes much easier to decide what to physically keep. Here are some options to help you along the way:

1. Keep a Select Few
Display the most meaningful trophies where they can spark conversation and reflection—not gather dust. Consider incorporating one as a bookend on a bookcase.

2. Artifct and Let Go
Take photos of the trophies you’re ready to part with and pair them with their stories. Our App makes it super easy to snap a photo, record a story, and share with family. This way, you keep the memory without the physical bulk.

3. Repurpose Creatively
Remove engraved plates and incorporate them into a shadow box or memory display. Alternatively, think about ways you can regift them, creating new memories and stories. 

One of our members shared with us that they hosted a family Olympics last summer, and gave out old trophies for the winners! Fastest swimmer, most excellent hula-hooper, champion of the ice cream eating contest. He said, “not only did I get rid of all the kids old trophies, we made new memories in the process.” That sounds like a win-win to us!

4. Donate or Recycle
Some organizations, schools, or clubs can reuse old trophies by replacing nameplates. You may be able give the trophy a second life—and someone else a moment of pride. Check with local schools, libraries, recreation centers, and Boys and Girls clubs. 

Step 4: Share the Stories

Stories are meant to be shared, not stored away. When you document and share the meaning behind a trophy, something powerful happens: others begin to see its value. We’ve seen time and again that once a story is known, an item that “no one wanted” suddenly becomes meaningful to someone else.

 

Maybe your child never realized how much that award meant to you. Maybe a grandchild will see themselves in your story of perseverance. Objects connect generations—but stories make that connection stick. With Artifcts, you can easily (and privately) share the stories with loved with a single click. 

A Final Thought: It Was Never About the Trophy

At the end of the day, the trophy itself was never the point. It was about:

  • The early mornings and late practices
  • The wins and the losses
  • The people who supported you
  • The person you became along the way

The trophy is just a symbol. The story is the legacy.

The trophy is just a symbol. The story is the legacy.

So whether you keep one, ten, or none at all, make sure you hold onto what truly matters.

And if you can, Artifct it—so those stories live on, ready to be discovered, shared, and remembered for generations to come.

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Looking for more downsizing tips? You might also enjoy reading these related ARTIcles:

What Should You Do with Old Photo Albums? 

What Should You Do with Old Scrapbooks?

How Swedish Death Cleaning Helps You During a Move

© 2026 Artifcts, Inc. All Rights Reserved.

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