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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Use Artifcts Timelines to Enrich Your Family History

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Some of us organize our research and learnings in folders, and folders within folders. Nothing other than the name of each folder provides us a clue as to how everything inside relates or where gaps in the content may exist.

Others of us rely on hardcopy photo albums and scrapbooks, often missing the contextual details and stories to bring those books to life when the creator of those books is not there to talk you through them. And how do you modify them once complete?

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Digital timelines can be hit or miss. Many applications, from Google Photos to specialized genealogy software to Facebook, offer timelines, but they often are rigid in terms of editing and lose the context for each entry. That’s because those timelines simply place photos, for example, in sequential order or display SOME information while leaving other information (documents, photos, ...) in separate, disconnected albums or galleries.

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Once you know your gaps, you can then create new Artifcts to enrich your history with the stories and memories that have been left out. Another approach would be to start with Artifcts you’ve already created and add in videos and audio and/or supporting documentation for more color and context.  

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Sharing family history in bite-sized mini-stories via Artifcts means you make feel-good progress a bit faster and family are more likely to tune in and listen to the whole story.

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Put Timelines to Work for You!

As you Artifct, we create your timeline automatically.

Assuming you have created a few Artifcts already, you will find your timeline by visiting your homepage and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!"

If your timeline is a bit sparse right now, check out the public Artifcts in our founders' timelines for inspiration - @Heather and @Ellen have shared many Artifcts over the past few years. 

Snippet of an Artifcts timeline, annual view_Heather

As you explore Artifcts timelines and think about your family history, test out the built-in timeline features, because you never know from where inspiration may spring:

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      • Flip your Artifcts from newest-to-oldest and oldest-to-newest.
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We have great FAQs about timelines and a quick video ready for you as well.

Share with Us 

We’d love to hear what you learn about your own history when you look at it anew as a timeline. Had you skipped key life events? Are there whole decades missing? What inspires you to fill in any gaps? You can write to us at Editor@Artifcts.com  to share!

Happy Artifcting!

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© 2024 Artifcts, Inc. All Rights Reserved.

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An Easier and More Personal Approach to Family History

October is Family History Month. And that got us talking about the meaning and value of family history. Have you ever thought much about it? What is “family history” to you?  

If you Google “define family history,” virtual AI machines spin out a definition that is seconded, thirded (Is that a word? No, surely not.) and otherwise backed up by a plethora of sites all talking about family health and medical history. Nope, not what we’re talking about. 

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Definition of Family History

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Pause and think about your family. Who comes to mind? A spouse and children, furry or human? A larger blended family? Or perhaps you immediately wrap in your parents, siblings, nieces and nephews, too? No matter who you have in mind, now think about the history of that family unit.  

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Traditional “Family History” Elements 

      • Lived in WI, NC, DC/VA/MD, and TX, with one daughter who is now more Texan than anything else. 
      • Lots of family travel, mostly road trips, with some far-flung adventures thrown in. 
      • Grounded daily life to work/school, sports, and neighbors. 
      • She and her spouse both worked for the US Federal government and spent the second half of their early careers working from home. 

A lot of what Ellen came up with is covered by public records—birth, death, and marriage certificates, along with newspapers and census and property records. Those are the very same records that genealogists would gather to learn about ancestors from 10s to 100s of years ago.  

Less Traditional, Maybe More Valuable Family History 

      • Own family language, including regular words that have strange meanings as well as words that are entirely made up. 
      • Message boards, whiteboards and letterboards alike that exhibit the personalities of her family as they fill them in. 
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Blue colored word cloud with "Family Talk" label 

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We challenge you this October to focus on your own family, however defined, and within a narrower scope of time – try just the last few years since COVID, for example. Less stress on the finding. More emphasis on the memories and the sharing. Pick even just one of the following to get yourself started.

Seminal moments.

CELEBRATE them, document them. How you do this is up to you. Conventional options are photo albums and scrapbooks. Grander options are a family reunion tied to an anniversary of some sort. For us, we’re of course more inclined to Artifct that, perhaps starting with Artifcting our Life Firsts checklist (download free here) and “best of” photos for favorites moments and memories, the details of which always fade too soon. 

Critical details.

We’re talking life, death and everything in between. To protect you and your family and all you have built together, take your first steps toward recording life data in a digital vault of your choice, like that offered by Trustworthy. Enter basics first: drivers licenses, passports, and car titles and/or loans. You’ll FEEL the progress. Let it motivate you to keep going: insurance policies, mortgages, 401ks, and more. 

Your photos.

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CLICK THE IMAGE to read our story: “Emergency Go Bag: Don’t Forget the Memories” for more tips. 

Give a Story, Get a story. 

GIVE A STORY: YOURS! Skip the memoir for now. You’re getting overwhelmed even thinking about it. Write down one story of your own that you love to tell. Now share it with someone, in person and out loud, if possible. Storysharing is more powerful than storytelling because you engage the person in a way that is so much more memorable. Be sure to Artifct yourself telling it too. No one can do it justice the way you do, your voice, your words.

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GET A STORY: A FAMILY MEMBER'S. Maybe you remember hearing it once, and you have forgotten the details. Maybe you’ve never heard how grandma came to be a physicist and the projects she worked on. Ask. Record it. Artifct it. Share it. And get more tips from, “Storytellers: Beware!

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Whether you’re just getting started and want to go deeper or are already in the thick of family history and are looking for more ideas, even new fodder for family reunions and holidays, enjoy this shortlist of Arti Community favorites from ARTIcles by Artifcts: 

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© 2024 Artifcts, Inc. All Rights Reserved.

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Preserving and Sharing Your (Sports) Collection

Reading time: 4 minutes 

Do Fall weekends find you cheering on your home team? Whether it’s football, baseball, swimming, or soccer, chances are you’ll catch a game or two either in person or with the 21.4 million viewers who tune in to watch their favorite Sunday night matchups.  

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Roadtrip Worthy Sporting Destinations

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A close second is the NASCAR Hall of Fame in Charlotte, North Carolina. One of the key features of the Museum is a banked speedway modeled after Talladega Superspeedway, featuring 18 cars and a salute to 46 tracks!  

Want to view artifacts AND try your hand at your favorite sport? The International Tennis Hall of Fame and Museum in Newport, RI is adjacent to 13 grass courts open for public play. When not serving up a winning shot, you can watch video highlights from some of the greatest matches in history and learn about Hall of Famers Billie Jean King and Pete Sampras.  

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There is no way to know by looking at an object that it was a game winning ball, or a record setting car.

So how do you build, preserve, and share your collection so that, just like the museums, the story, history, and memories live on? Since we’re Artifcts, we’re a little biased, and our first response is going to be “Artifct that!” whatever ‘that’ may be. It takes time and effort to tell the story behind your collection (whether it be sports memorabilia or art!) and add in the details, the who, what, when, where, and why that will one day (if not today) matter. We made it easy and enjoyable.

We’ve compiled tips below to help you get started. (Go deeper with How to Artifct That Collection.)  

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No matter how big or small your collection is, no matter if it is sports ‘stuff,’ or other ‘stuff’ entirely, take a moment to capture at least one piece, one story, one memory. Your family (and maybe even one day a museum!) will thank you.

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© 2024 Artifcts, Inc. All Rights Reserved.

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