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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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The Stories We Didn't Capture | Why Preserving Family Memories Matters

When people ask me why I believe so deeply in what we're building at Artifcts, I could talk about technology. I could talk about digital preservation, AI, or the challenge of organizing a lifetime of memories. But the real answer is much simpler. 

It's my mom. 

Like so many families, as she got older, my brothers and I wanted to preserve her stories. We wanted our kids and grandkids to know not just who she was, but how she lived, what she loved, and why certain objects mattered. 

Through Artifcts, my mom documented more than 200 items, photos, and memories. She photographed treasured keepsakes, family heirlooms, travel souvenirs, and pieces of history that had found their way into our family over the decades. She told stories that otherwise would have disappeared. When she passed away, those Artifcts became one of the greatest gifts she left behind. 

 

As my brothers and I worked through her belongings, we didn't have to wonder what mattered most to her. We knew. We knew which objects carried special meaning, which family stories deserved to be passed along, and why she had a rather well-preserved eight-foot snakeskin on her bookcase.  

Without Artifcts, so much of that would have been guesswork. And yet...even with more than 200 Artifcts, we discovered something that surprised us. There were still chapters of her life we knew very little about. 

The Stories We Never Thought to Ask About 

Looking back through everything she created, patterns emerged. She documented many wonderful historic family items. She preserved memories from decades of travel and living overseas in such far-flung places as Kathmandu, Rio de Janeiro, and Liberia. She captured objects connected to raising a family overseas and building a life with our dad. 

However, there was remarkably little from her teenage years. Who was she before she became our mother? What were her dreams? What music did she love? What friendships shaped her? What challenges did she overcome before she ever met our father? 

Then we noticed another gap. The last twenty years of her life were barely represented. 

Without a doubt, those years mattered too. They included new friendships, changing priorities, becoming a grandmother to an ever-growing brood of grandchildren, adapting to life's inevitable changes, and countless everyday moments (hello Rummikub champion!) that become precious only after someone is gone.  

Those stories are largely lost to us now. Not because she didn't live them, but because none of us realized they still needed to be captured. We had patted ourselves on the back saying “yep, Gradnmom’s got 200 Artifcts, we’re good,” and, “we’ve heard that story a thousand times, there’s no way we’ll forget it.” Except, somehow, we have. We’ve forgotten the little details and I’m sure mixed-up others. 

Even Hundreds of Stories Leave Room for More 

One of the biggest misconceptions about preserving family history is that it's about finishing an enormous project. It's not. No one ever reaches the point where they've told every meaningful story. 

Life keeps happening. Your story changes every year. The person you are today is different from the person you were ten years ago. The memories that feel ordinary now may become the stories your grandchildren treasure most someday. 

I see this differently now than I did before losing my mom. When someone is still with us, it's easy to assume there will always be another holiday, another phone call, another chance to ask, "Tell me about when..." 

Sometimes there isn't. 

The Objects Matter—Because the Stories Matter 

People often ask whether Artifcts is really about the objects. The objects are important; they're the prompts. A cookbook becomes the story of Sunday dinners. A passport becomes decades of adventure. A baseball glove becomes a childhood friendship. A wedding ring becomes sixty years of marriage. 

 
 
 
 

Although the objects may anchor our memories, the real treasure isn't always the object itself. It's knowing why it mattered. If I could go back, I'd ask more questions. 

  • I'd ask about the years before I existed. 
  • I'd ask about the years I thought I already understood. 
  • I'd ask about the ordinary days that didn't seem remarkable at the time. 

I can't do that now, but I can encourage others to start today. Take time to document your own story. Take time to capture the stories of the people you love. 

Photograph the objects that matter. Record why they matter. Ask the questions you've been meaning to ask. Preserve the memories that seem obvious today, because one day they won't be. My one closing thought? Leave your loved ones a legacy, not a mystery.  

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Looking for more inspiration to help you capture your stories? Check out our newest partner, MemoirGhostwriting.com, who has generously discounted their most popular memoir packages for our Artifcts members. 

You may also enjoy reading these additional ARTIcles from our Artifcts vault:

From 'Just Stuff' to Family Gold: The Power of Story

Storytelling Guide for Your Family Heirlooms

The Magic of a Guided Memoir

© 2026 Artifcts, Inc. All Rights Reserved.

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New in Artifcts: Capture the Moment Now, Add the Story Later

You've probably heard the expression, "time waits for no one," and here at Artifcts we know that is true. Whether it's capturing a funny story Grandmom is sharing about her beloved candy jar, or the ten thousandth friendship bracelet woven at summer camp by your pre-teen. The stories and the objects that spark them jump in and out of our lives faster than a summer rain shower.

Sometimes we can capture them on the fly, but other times, why spoil the moment? Here at Artifcts we're excited to announce our new Drafts feature. Drafts allows you to quickly capture what matters—an audio snippet of Grandmom, or a photo of your camper and her collection of bracelets—and fill in the details whenever you're ready.

Drafts allows you to quickly capture what matters...and fill in the details whenever you're ready.

You can share a photo or video straight from your phone's gallery to your Artifcts account to start a new Artifct, or open the Artifcts App and take a photo, record a video, or capture an audio clip on the spot. We've made it easier than ever to Artifct where you're at while not losing sight of what matters most—the small moments, stories, and memories that make us smile. 

How It Works

  • Share a photo or video straight from your phone's gallery to Artifcts to start a new Artifct, or open the Artifcts App and take a photo, record a video, or capture an audio clip on the spot.
  • Add your media, tap Save, then choose Save as Draft. No title, no description, no details required.
  • Your draft appears at the top of your Artifcts list as a Local Draft, stored right on your mobile device.
  • When you're ready, open it back up, fill in the “Name Your Artifct” field and add the “Description or Story” behind it, and do a full Save to push it to the cloud and keep it safe in Artifcts. Once fully saved, you can see and edit it on the Artifcts website.

Our new Drafts feature allows you to capture the moment in seconds and tell the stories on your own time. At Artifcts, your stories matter, and we know your time is precious. Sometimes simply getting THAT photo, video, or audio snippet captured is enough motivation to go back and fill in the details later. 

Feel free to reach out to us at Hello@Artifcts.com if you have any questions or any suggestions for future features. We'd love to hear from you and we value your feedback. 

###

© 2026 Artifcts, Inc. All Rights Reserved.

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If Only Our Passports Could Talk

Once upon a time, crossing an international border came with a satisfying thunk. 

An immigration officer would flip through your passport, stamp a page with ink, and send you on your way. That little mark became proof that, on a particular day, you stood in Paris, Tokyo, Buenos Aires, Cape Town, or Reykjavik. Your passport slowly transformed into a scrapbook of adventures, filled with colorful stamps, visas, and memories. 

 
 
 
 

Today, that ritual is quietly disappearing. 

As more countries adopt biometric entry systems, e-gates, and digital border processing, many travelers no longer receive passport stamps at all. Instead, passports are scanned, facial recognition verifies identity, and your arrival and departure are recorded electronically. Countries including Australia, Singapore, the United Arab Emirates, and much of Europe have increasingly embraced automated border controls. The United States also records many entries and exits digitally, and while stamps are still available in some circumstances, they're no longer the default for many travelers. 

For frequent international travelers, it can feel like the end of an era. 

The Next Generation May Never Know 

Think about handing your passport to your children or grandchildren one day. They'll flip through the pages and ask, "What are all these stamps for?" For many of them, the answer may be surprising because their own passports could remain nearly blank, despite traveling just as much—or even more—than previous generations. 

The physical evidence of travel is fading, and that's a shame, because passport stamps were never just administrative marks. They were breadcrumbs through our lives. Each one represented a moment, and every stamp held a story. Maybe it was the excitement of your first international trip; the honeymoon that started with a missed connection but ended with the best vacation of your life; or the semester abroad where strangers became lifelong friends. Whatever the story was, it was yours and yours alone; no one else would or could know the story simply by looking at the stamp. 

 
 
 
 

More Than Ink on a Page 

Open an old passport and memories come flooding back. 

That faded entry stamp from Italy reminds you of the tiny family-run restaurant where no one spoke English but somehow everyone understood one another and your daughter ended up ordering the best meal of her life. (At least according to her 15-year-old self.) The visa from India brings back the sounds, colors, and aromas that no photograph could ever fully capture. The nearly illegible stamp from Costa Rica reminds you of the rainstorm that soaked every piece of luggage before you ever reached your hotel. 

Even the imperfect moments become treasured stories over time, because if we're honest, nobody has perfect travel stories. Flights get canceled  (hello two week delay!). Luggage gets lost (and your skis rack up more air miles than you do). Or you get spectacularly lost in a city with no cell service. Those are often the stories everyone wants to hear first. 

 
 
 
 

Our Passports Have Been Quiet Historians 

Long before social media timelines and smartphone photo libraries, passports quietly documented where we had been. For genealogists and family historians alike, passport stamps provided critical "proof" of when a relative immigrated to a new home. Unlike digital photos that disappear into thousands of images on our phones, passport stamps asked almost nothing of us. They simply waited until we were ready to remember. 

The irony is that while we're documenting our lives more than ever before, some of our most meaningful physical records are disappearing. 

Ready to Get Started?  

Every passport tells a story. Instead of letting your travel memories live across photo libraries, email confirmations, Google Docs, ticket stubs, and shoeboxes of souvenirs, you can bring everything together in one place. Years from now, your passport may have only a handful of stamps—or none at all—but your travel stories can still be rich, vivid, and ready to share with family and friends. Artifcting it ensures those stories stay alive long after the ink fades.

  1. Start with the stamp
  • Create a new Artifct using a photo of a passport stamp or visa. It's the perfect starting point because it captures both the location and the date in one simple image. 
  1. Add the sights, sounds, and souvenirs
  • Bring the trip back to life by adding: A photo of yourself in the destination; videos you captured while exploring; photos of mementos you collected—artwork, ceramics, t-shirts, pins, spoons, shells, rocks, postcards, or whatever made you smile. Together, these pieces create a richer picture than any passport stamp ever could. 
  1. Include your documentation
  • Artifcts isn't just about preserving memories—it's practical, too. Add documentation such as flight confirmations and travel itineraries, hotel reservations, museum tickets and excursion bookings, or receipts, certificates of authenticity, or appraisals for valuable travel purchases that you may someday insure, include in your estate plans, or resell. Future you will be grateful. 
  1. Tell the story
  • Write five words or five thousand. Type your memories, use voice-to-text, or simply record yourself telling the story directly in the Artifcts app. There is no story burden. Capture as much—or as little—as feels right today. You can always come back and add more later. 

Travel Memories Worth Keeping 

Why Artifct your passport? Because every stamp—even the faded ones—marks a chapter of your life. Because the best stories aren't always the smooth ones. Because one day someone you love may flip through your passport and wonder what those little ink marks meant. And because memories deserve more than a fading passport page or a forgotten folder on your computer. 

Artifcting your passport makes it easy to relive your adventures, revisit trip details when planning a return visit, and share recommendations with friends heading to the same destinations. No more hunting through old emails, scattered Google Docs, or paper files to remember the name of that unforgettable hotel, hidden café, or favorite museum. 

If only our passports could talk. Thankfully, with Artifcts, they finally can. 

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Your passport may not capture every journey, but your stories still can. 
Start with one stamp, one souvenir, or one unforgettable trip and preserve the memories behind it in Artifcts.

Create Your First Travel Artifct Today

© 2026 Artifcts, Inc. All Rights Reserved.

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