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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends. 

© 2024 Artifcts, Inc. All Rights Reserved.

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Decluttering for Dementia

If you’ve ever needed a better reason to stick to or create a resolution to declutter your home, this one might do it: It’s good for your brain. And we’ve seen it firsthand.  

In today’s piece, we talk openly about facing a loved one’s dementia diagnosis, and how, maybe to your surprise, decluttering can help. We are grateful to include specialist insights throughout from Cathy Rice, certified senior move manager and life-long educator.  

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Dementia is heartbreaking, terrifying, and, so far, irreversible. Even if a loved one is in many ways themself, we know the disease is slowly changing them and shortening their life. 

Some of us react to this sort of diagnosis with a desire to do something, anything, to help, to make our loved one’s life in any way better, to take the tiniest measure of control over the disease. We dive into a multi-prong tactical to-do list that we must continuously update as together we progress from diagnosis, to sharing that diagnosis with others, to learning how to manage the disease and being as prepared as possible across legal, medical, financial, and insurance fronts.  

As we seek out ou own ways to help, we expect to find information about diet, exercise, and social activities, and we do. What we were surprised to find recently while browsing HFC, Shining a Light on Alzheimer's: 5 Brain Health Habits was the hot mainstream topic of decluttering.  

Benefits of Decluttering for Those With Dementia 

You know decluttering well from TV shows like The Gentle Art of Swedish Death Cleaning and The Home Edit, and books including Matt Paxton’s famous Keep The Memories, Lose The Stuff. Decluttering to support someone with dementia in some ways is like decluttering for people with normal brain health. Too much stuff can literally be dangerous if we cannot safely navigate our homes. Some of us are also more sensitive to feeling drained by too much stuff lying about around us.  

Of course, when you have dementia, decluttering has other benefits, too. 

      • Reduce stress. Stress reduction is imperative when you have mild cognitive impairment or dementia. And decluttering can mean clearing away some of the to-dos that come to mind when people see stuff to tidy, dust, or keep safe. Have you experienced a loved one with dementia hiding things to keep the item safe? I am sure you have because it's an incredibly common behavior. 
      • Improve sleep. Quality sleep is critical for the brain’s nightly reset. Busy surroundings can lead to busy brains and may even sow confusion in bedtime routines.  
      • Safety, safety, safety. We know, decluttering is about aging well in place for all of us as we age, but it’s especially true for people with health conditions, like dementia, that can make them more vulnerable to confusing and distracting surroundings.
      • Avoiding anything close to hoarding. Keep in mind, hoarding disorder is its own condition, but managing even the clutter of daily life is more difficult when you have dementia because of increased challenges in making decisions.  
      • Purpose. We know finding purpose at any age is important. Here we are talking about giving the decluttering process a purpose to help your loved one part with more items than they might otherwise be willing to do. Purpose might be supporting a local shelter, resupplying charitable builders with tools, or reconnecting with loved ones when you pass down items. You get the idea. 

Decluttering for Dementia

We’ve prepared these tips from our own practical experience helping our loved ones with dementia as we try to help make sense of it all, including one’s surroundings.* In some cases our loved ones were also decluttering to downsize and move. In others, it was more of a practical decluttering, for safety and mental health.  

* We are not medical professionals. If you are considering radical changes to your loved one’s home enviornment, you should consult first with a specialist licensed in dementia care.

LIGHTS ...

Before you start your declutter, check the lighting throughout the home. Living like a cave troll generally does no one very good. But dementia is not only about memory. If you can see well what’s around you, it’s easier to make sense of your surroundings (and of course it’s safer). Make it easy to see the light switches, too. Understanding and interpreting surroundings, like a white switch on a white wall, can become an impediment for someone with dementia. 

Cathy’s Insight: Adding felt pads to any lighting fixture to differentiate the feel of the switch from the fixture itself or a simple icon as a visual cue helps to support the brain's understanding of the item with its function.

… CAMERA, ACTION!

Start from the ground, and work your way up.

What’s on the floor? Stacks of stuff? Wandering power cords? Rugs that slip and shift? Take a fresh look. Then move your eye upward to the surfaces of counters and entry tables. If someone needed to quickly grab onto a surface to prevent a fall, would they have a secure place to grab?  Is there a clear and secured place for common objects, like house keys?

Cathy’s Insight: People with dementia often find comfort in knowing that their stuff is close-at-hand. Create a "command center" within easy reach of their favorite chair for essentials (eyeglasses, books, pencils, fidget items, etc.).  

And about those rugs … if you must keep them, use carpet tape to secure edges to the floor. The same applies to small storage trays, which you can secure with surface-safe tape or museum putty.

Favor simple home furnishings.

As we know stress takes its own toll on the brain; let’s try to minimize the stress home décor can accidentally create. One Arti Member told us, “My loved one was disturbed by a decorative lumbar pillow that had a shaggy fur cover. It looked like a small dog.” Sometimes textures and patterns can be difficult for people with dementia to interpret. Likewise distinguishing whether an object is inanimate. This is why some people with advancing dementia find comfort with life-like pets such as those from Joy For All.

Take it down a notch.

This is about audio clutter. Too much and/or competing noises can be incredibly distracting for anyone, particularly someone with dementia. Think about simultaneous noise from the television, washing machine, and someone on a phone call, for example.

Cathy’s Insight: Taking this point a step further, family, friends, and caregivers should practice standing in front of, and at eye level if appropriate, people with dementia before speaking with them. Get their attention by saying their name and then speak simply and succinctly. 

Set it aside, together. Do not remove it. 

Don’t remove it immediately, if you do not have to, that is. Rushes to declutter in support of someone with memory loss could lead to irreversible loss of cherished mementos that also can serve as visual cues for familiarity and comfort. Is there an alternative way to display the items that the person with dementia says they care most about? Maybe try grouping like items on a shelf or table where they will see them often. For photos, you might even consider a digital photo frame, such as those from Nixplay, Aura, or any of the many other options.  

For items that do not make the cut, if space permits, store them in an appropriate box, and set them aside so you can pull them back out later if needed or as part of a monthly or maybe seasonal rotation. We recommend you Artifct them before they go into the box and tag them to easily recall what you've stored. This approach does not apply to duplicates, meaningless bits and bops, or trash. Consult with your loved one always as well as your own good judgement.

Clarity of Purpose for the Win

Our final decluttering tip is about visual chaos. If you open a drawer and see a jumble of socks, pants, and t-shirts, you could get distracted or confused. If a cabinet has five options for plates, and 10 options for cups, which should you choose? Not only should you streamline what’s inside for simpler decision making but consider visually labeling doors to indicate what’s inside. This gadget could help you get started with easy printing of images from your phone.

Cathy’s Insight: As the disease of dementia progresses, consider only placing the clothes needed for that day in the drawer or use a shelf in a bedroom/bathroom as the place for their daily wardrobe.  

Do you have decluttering tips for dementia? We’d love to hear them! You can contact Editor@Artifcts.com.

Happy Artifcting!

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ADDITIONAL REFERENCES

If you are a caregiver or supporting someone who is, you may find it helpful to browse and share these related resources.

Alzheimer's Society, UK: 10 Ways to Make Your Home Dementia Friendly 

US National Institute of Health: Study of Home Modifications for People with Dementia 

Wisconsin Alzheimer's Institute: Communication Strategies in Dementia Care  

Mayo Clinic: Clearing Clutter Benefits Your Health and Well-Being

Psychology Today: The Many Mental Benefits of Decluttering 

AARP Michigan: Dementia Resource Guide for Families

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© 2026 Artifcts, Inc. All Rights Reserved.

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Thousands of Photos, One Story: How to Make Your Kids’ Sports Photos Matter

September is Save Your Photos Month, and here at Artifcts our team has been struggling with one of life's greatest challenges: what to do with the overwhelming number of digital photos we take, save, and then never revisit. Our CTO alone has over 44,000 photos on his phone. Yikes! 

Some of the biggest culprits? Travel photos, food photos (our older kids really do believe Instagram eats first!), pet photos, and kids photos. 

If you’re a parent with a phone, you probably have thousands of photos of your kids playing sports. Our co-founder Heather knows this firsthand. Her daughter ran cross country, which meant race after race, season after season, and thousands upon thousands of photos.  

The funny thing about photographing a cross-country race is that one photo can look an awful lot like the next. If you're lucky, you get a race bib to help you tell them apart, but that is only at the high school level. Otherwise there's woods, woods, and more woods, and if you're in the right spot at the right time, one or two really good photos of your child in the sea of other runners. 

Was that the race where she had an incredible finish? The one where she was struggling but pushed through? The one where her best friend ran beside her? Or just a random Saturday morning when everyone was cold and muddy? 

Years from now, Heather's daughter may look through those photos and have no idea. That’s the real challenge with digital photos. It’s not simply, "How do I store them?" It’s, "How do I preserve the moments that mattered, and the story behind them?" 

Our Simple Four-Step Approach

  1. Group by category

Start by getting the photos out of the digital mess (umm, we mean pile) that is your phone. Create a folder for the sport, season, team, trip, or event. For example: Soccer Fall 2025, or Basketball Middle School, or Championship Game. 

You don't have to organize every photo perfectly. Just create a meaningful folder or category so you can find the story again. 

  1. Cull the clutter

Now comes the hard part: delete! You don't need 47 nearly identical shots of your daughter coming around the same bend. (We speak from experience here!) Keep the best ones and let the rest go.  

Our friends at The Photo Managers have some good advice for us here: Delete theduplicates and near-duplicates, blurry photos, accidental shots, poor-quality images, and photos where someone is looking away. 

Your goal isn't to preserve everything. It's to preserve what you'll actually want to see, and what will help someone else understand the experience later. 

Your goal isn't to preserve everything. It's to preserve what you'll actually want to see...
  1. Artifctyour favorites 

This is where a photo becomes more than a photo. Pick the images that tell the story, and then Artifct them with the context you'll otherwise forget. 

For a cross-country race, that might be: 

"This was the race where she finally broke 22 minutes after working toward it all season." 

Or: 

"Cold, rainy morning. She didn't want to race. Her teammates convinced her to go—and she ended up finishing third." 

Or maybe it's simply: 

"Her last high school cross-country race." 

Add the date, place, people, photos, and story. If the story is easier to tell than type, capture it in your own voice, because someday, your daughter won't just want to know what she looked like running, she'll want to know why that race mattered. (And she may even love hearing it in your voice!) 

  1. Share with family and friends

Once you've done the work, don't let those photos disappear into your camera roll. 

Share the Artifct with grandparents, teammates, friends, coaches, or—most importantly—the athlete herself. Instead of sending 200 photos from the race, send the Artifct that tells the story. 

That's the difference between having photos and preserving a memory. The goal isn't thousands of perfect photos; rather, it's a handful of meaningful ones that still make sense years from now. 

So go ahead, find that folder of 5,000 cross-country photos. Group them. Cull them. Artifct the favorites. Share the stories. Your future self—and your kids—will be glad you did. 

Happy Artifcting! 

 

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Looking for additional tips about Artifcting photos? Check out our How To Artifct That Photo article for inspiration.

© 2026 Artifcts, Inc. All Rights Reserved.

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Game On: How to Artifct Your Sports Memorabilia

Fall is here, and with it comes the return of some of our favorite sports traditions—Friday night lights, weekend soccer games, Saturday morning races, crisp afternoons at the ballpark, and plenty of time gathered around the TV cheering for our teams. 

And whether you’re the athlete, the parent on the sidelines, the lifelong fan, or the person who somehow ended up with a basement full of everyone’s sports stuff, chances are you have some sort of sports memorabilia you’re hanging on to. 

Maybe it’s a championship trophy from high school or a race medal from your first 5K. Or maybe it’s a signed baseball, a jersey with a name and number that instantly takes you back in time, or a team photo or a pair of well-worn cleats.  

Whatever the item, there’s a good chance it means more than it looks like it does. That’s where Artifcting comes in. 

Your Sports Memorabilia Is More Than “Stuff” 

A trophy sitting on a shelf can look like a trophy just like a jersey in a storage bin can look like an old jersey. But none of those objects can tell you what happened. 

They can’t tell you about the early-morning practices, the teammate who became a lifelong friend, the coach who changed your life, the race you weren't sure you could finish, or the championship game everyone still talks about. Without context, memorabilia can become anonymous objects over time. The story fades even while the object remains. 

The goal of Artifcting your sports memorabilia isn't to create a digital museum of everything you've ever owned. It’s to capture the meaning behind the pieces that matter—so the memories don't disappear when the physical item eventually does. 

And the best part? You don't have to start with your entire collection. You can start with one item. 

Step 1: Pick Your MVP 

Take a look at your sports memorabilia and ask yourself: which item would I be most upset about losing the story behind? 

Maybe it's your daughter's first soccer trophy. Your father's old baseball glove. The medal from the marathon you trained for all year. The jersey you wore when your team won the state championship. 

Think about your collection the way you would edit a highlight reel. You don't need every play. You want the moments that tell the story. 

Step 2: Capture the Basic Facts 

Before you get nostalgic, start with the basics. 

  • What is the item?
  • When did you get it?
  • Where did it come from?
  • Any other details? 

For a race medal, that might be “Capitol Hill Classic, May 17, 2024, Finish time: 1:10:36.” It can be that simple.  

 

 
 
 
 
 
 
 
Our co-founder Heather Artifcts her family's race bibs and medals. Sorry, this Artifct is private!

These details may seem obvious today. But 20 or 50 years from now, they may be exactly what someone needs to understand what they're looking at. 

If the item has potential financial value, you may also want to capture an appraisal, certificate of authenticity, purchase information, or other documentation. 

Step 3: Tell the Story Behind the Item 

Now comes the fun part. The facts tell someone what the item is. Your story tells them why it matters. 

Ask yourself: what was happening in my life when I earned or acquired this? Why did this particular moment matter? Who was there? Who helped me get there? What do I remember that isn't obvious from the object? What makes me smile when I look at it today? 

Don't worry about writing the perfect story. Your story might be a paragraph. It might be a few sentences. It might even be four words, “My first race medal.” If the story is easier to tell than write, say it out loud. Add an audio recording to your Artifct so future generations can hear the story in your voice. 

Step 4: Take Photos—and Don't Stop at One 

Photograph your memorabilia from multiple angles, especially when there are details that tell part of the story. 

For example: 

  • Photograph the front of a trophy and capture the engraved plate.
  • Photograph the front AND back of a jersey.
  • Take a close-up of an autograph. 

Don’t forget to include old photographs, newspaper clippings, programs, or certificates that provide additional context. Think of your photos as evidence and illustration for the story. The physical item may one day deteriorate, get damaged, or eventually leave your home. Your Artifct preserves a record of what it looked like and why it mattered. 

 

 
 
 
 
 

Step 5: Connect the Memorabilia to the Moment 

This is where your Artifct can become especially powerful. If you have a photo of yourself crossing the finish line, pair it with your race medal. If you have a team photo, pair it with the championship trophy. If you have a ticket stub from a game you attended with your dad, tell the story of that day. 

In other words, don't think of your memorabilia in isolation. Think of it in stories. And don’t forget that sometimes a group of related items or a collection tells a better story than any one object can tell on its own. 

Step 6: Decide What Happens to the Physical Item 

Once you've captured the story, you may find that you feel differently about the physical object, and that's okay. Artifcting doesn't mean you have to keep everything. 

In fact, documenting your sports memorabilia can make it easier to curate your collection thoughtfully. 

You might decide to: 

  • Keep and display the pieces that genuinely bring you joy or represent important chapters of your life.
  • Pass down the items if you know who you'd like to have it someday, and if you plan to do so, use the Artifcts In the Future field to document that intention.
  • Repurpose some of the pieces. Old trophy plates can become part of a shadow box or memory display. 
  • Let it go. You can photograph and Artifct the item before donating, selling, recycling, or otherwise letting it leave your home. 

The physical object doesn't have to stay forever for the story to stay. 

Your Sports Collection Is a Highlight Reel of Your Life 

When we talk about sports memorabilia, it's easy to focus on the objects—the trophies, medals, jerseys, balls, cards, photos, and equipment. But the objects aren't really the point. 

The trophy represents the hours of practice. The medal represents the finish line. The jersey represents the team. The baseball represents the game. And sometimes the old, scratched-up piece of sports “stuff” represents a version of yourself you never want to forget. That's what makes sports memorabilia worth Artifcting. 

So, this fall, as you head out to the field, the pitch, the track, the court, or the stands, take a look around your home, too. Find one piece of sports memorabilia that matters. Photograph it. Capture the facts. Tell the story. Add the people, photos, videos, and memories that bring it to life. Then decide what you want to do with the physical item. 

Because the trophy is just a symbol. The story is the legacy, and that story deserves to live on. 

Happy Artifcting! 

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Looking for additional inspiration and ideas of what to do with all your sports memorabilia? Check out our ARTIcles story titled, Pass It On, Transform It, Or Let It Go, featuring two innovative companies, MemoryStitch and Little Curiosities. 

© 2026 Artifcts, Inc. All Rights Reserved.

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