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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
New in Artifcts: Capture the Moment Now, Add the Story Later

The best moments don't wait, so now Artifcts lets you quickly capture items you want to Artifct later.

We're excited to introduce Drafts, a faster way to capture what matters and fill in the details whenever you're ready.

How It Works

  • Share a photo or video straight from your phone's gallery to Artifcts to start a new Artifct, or open the Artifcts App and take a photo, record a video, or capture an audio clip on the spot.
  • Add your media, tap Save, then choose Save as Draft. No title, no description, no details required.
  • Your draft appears at the top of your Artifcts list as a Local Draft, stored right on your mobile device.
  • When you're ready, open it back up, fill in the “Name Your Artifct” field and add the “Description or Story” behind it, and do a full Save to push it to the cloud and keep it safe in Artifcts. Once fully saved, you can see and edit it on the Artifcts website.

Capture the moment in seconds. Tell the story on your own time because your stories matter — and we're honored to help you preserve them. Feel free to reach out to us at Hello@Artifcts.com if you have any questions or suggestions for future features. We'd love to hear from you!

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© 2026 Artifcts, Inc. All Rights Reserved.

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If Only Our Passports Could Talk

Once upon a time, crossing an international border came with a satisfying thunk. 

An immigration officer would flip through your passport, stamp a page with ink, and send you on your way. That little mark became proof that, on a particular day, you stood in Paris, Tokyo, Buenos Aires, Cape Town, or Reykjavik. Your passport slowly transformed into a scrapbook of adventures, filled with colorful stamps, visas, and memories. 

 
 
 
 

Today, that ritual is quietly disappearing. 

As more countries adopt biometric entry systems, e-gates, and digital border processing, many travelers no longer receive passport stamps at all. Instead, passports are scanned, facial recognition verifies identity, and your arrival and departure are recorded electronically. Countries including Australia, Singapore, the United Arab Emirates, and much of Europe have increasingly embraced automated border controls. The United States also records many entries and exits digitally, and while stamps are still available in some circumstances, they're no longer the default for many travelers. 

For frequent international travelers, it can feel like the end of an era. 

The Next Generation May Never Know 

Think about handing your passport to your children or grandchildren one day. They'll flip through the pages and ask, "What are all these stamps for?" For many of them, the answer may be surprising because their own passports could remain nearly blank, despite traveling just as much—or even more—than previous generations. 

The physical evidence of travel is fading, and that's a shame, because passport stamps were never just administrative marks. They were breadcrumbs through our lives. Each one represented a moment, and every stamp held a story. Maybe it was the excitement of your first international trip; the honeymoon that started with a missed connection but ended with the best vacation of your life; or the semester abroad where strangers became lifelong friends. Whatever the story was, it was yours and yours alone; no one else would or could know the story simply by looking at the stamp. 

 
 
 
 

More Than Ink on a Page 

Open an old passport and memories come flooding back. 

That faded entry stamp from Italy reminds you of the tiny family-run restaurant where no one spoke English but somehow everyone understood one another and your daughter ended up ordering the best meal of her life. (At least according to her 15-year-old self.) The visa from India brings back the sounds, colors, and aromas that no photograph could ever fully capture. The nearly illegible stamp from Costa Rica reminds you of the rainstorm that soaked every piece of luggage before you ever reached your hotel. 

Even the imperfect moments become treasured stories over time, because if we're honest, nobody has perfect travel stories. Flights get canceled  (hello two week delay!). Luggage gets lost (and your skis rack up more air miles than you do). Or you get spectacularly lost in a city with no cell service. Those are often the stories everyone wants to hear first. 

 
 
 
 

Our Passports Have Been Quiet Historians 

Long before social media timelines and smartphone photo libraries, passports quietly documented where we had been. For genealogists and family historians alike, passport stamps provided critical "proof" of when a relative immigrated to a new home. Unlike digital photos that disappear into thousands of images on our phones, passport stamps asked almost nothing of us. They simply waited until we were ready to remember. 

The irony is that while we're documenting our lives more than ever before, some of our most meaningful physical records are disappearing. 

Ready to Get Started?  

Every passport tells a story. Instead of letting your travel memories live across photo libraries, email confirmations, Google Docs, ticket stubs, and shoeboxes of souvenirs, you can bring everything together in one place. Years from now, your passport may have only a handful of stamps—or none at all—but your travel stories can still be rich, vivid, and ready to share with family and friends. Artifcting it ensures those stories stay alive long after the ink fades.

  1. Start with the stamp
  • Create a new Artifct using a photo of a passport stamp or visa. It's the perfect starting point because it captures both the location and the date in one simple image. 
  1. Add the sights, sounds, and souvenirs
  • Bring the trip back to life by adding: A photo of yourself in the destination; videos you captured while exploring; photos of mementos you collected—artwork, ceramics, t-shirts, pins, spoons, shells, rocks, postcards, or whatever made you smile. Together, these pieces create a richer picture than any passport stamp ever could. 
  1. Include your documentation
  • Artifcts isn't just about preserving memories—it's practical, too. Add documentation such as flight confirmations and travel itineraries, hotel reservations, museum tickets and excursion bookings, or receipts, certificates of authenticity, or appraisals for valuable travel purchases that you may someday insure, include in your estate plans, or resell. Future you will be grateful. 
  1. Tell the story
  • Write five words or five thousand. Type your memories, use voice-to-text, or simply record yourself telling the story directly in the Artifcts app. There is no story burden. Capture as much—or as little—as feels right today. You can always come back and add more later. 

Travel Memories Worth Keeping 

Why Artifct your passport? Because every stamp—even the faded ones—marks a chapter of your life. Because the best stories aren't always the smooth ones. Because one day someone you love may flip through your passport and wonder what those little ink marks meant. And because memories deserve more than a fading passport page or a forgotten folder on your computer. 

Artifcting your passport makes it easy to relive your adventures, revisit trip details when planning a return visit, and share recommendations with friends heading to the same destinations. No more hunting through old emails, scattered Google Docs, or paper files to remember the name of that unforgettable hotel, hidden café, or favorite museum. 

If only our passports could talk. Thankfully, with Artifcts, they finally can. 

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Your passport may not capture every journey, but your stories still can. 
Start with one stamp, one souvenir, or one unforgettable trip and preserve the memories behind it in Artifcts.

Create Your First Travel Artifct Today

© 2026 Artifcts, Inc. All Rights Reserved.

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How to Prepare for a Move Without Losing Your Mind (Or Your Child’s Lovey)

Our co-founder Heather is getting ready for her fourth move in five years. At this point, you'd think she'd have moving down to a science. 

Spoiler alert, she doesn't. 

The thing is, even if you've moved multiple times, no one prepares you for the inevitable chaos. The boxes all start out neatly taped and labeled. Then somehow, hours later you find yourself surrounded by a sea of cardboard, balled up packing tape, and a child on the verge of a meltdown screaming "Mom, where's Shimmering Star?" For the record, Shimmering Star is the stuffed bunny you repeatedly reminded said child NOT to pack in a box and instead carry in their day pack.  

Bonus points if your spouse simultaneously chimes in with, "Honey, where'd you put the coffee maker?" while the dog is desperately looking your way with his patented, please-tell-me-you-remembered-my-kibble-mom look.  

Moving has a remarkable way of making even the most organized person question every life choice that led to accumulating so much...stuff. 

The good news? While you can't eliminate every "Where's the XYZ?" moment, you can make the entire process dramatically easier by getting organized before you pack your first box. 

It's tempting to start packing as soon as you know you're moving, but taking the time to declutter and organize first will save you time, money, and stress. Even better, it's the perfect opportunity to preserve the stories and details behind the belongings that matter most with Artifcts. 

Step 1: Declutter Before You Pack 

Why pay to move things you no longer need, use, or love? 

Every box you eliminate means less to pack, less to transport, less to unpack, and less to find a home for in your new space. Decluttering before a move also gives you a fresh start, allowing your new home to reflect your current lifestyle—not years of accumulated "just in case" items. 

If you're wondering where to begin, consider tackling items like: 

  • Duplicate kitchen gadgets and cookware
  • Clothing that no longer fits or hasn't been worn in years
  • Expired pantry items and medications
  • Old paperwork and manuals that can be securely shredded or recycled
  • Broken electronics and tangled cords
  • Outgrown toys and games
  • Decorative items that no longer match your style
  • Boxes of forgotten keepsakes you've been storing "for someday" 

Our article, 108 Objects to Declutter from Your Home, offers even more ideas to help you make meaningful progress room by room.  

As you sort, remember that decluttering doesn't have to mean losing the memories attached to your belongings. If you want to keep the memory of those keepsakes while maybe not the actual items, take a moment to snap a photo and create a quick Artifct in our App. You can always go back and add the details later.   

 

Step 2: Organize What You're Keeping and Artifct Before You Move 

Once you've decided what deserves a place in your next home, resist the urge to immediately start boxing everything up. This is the ideal time to organize and Artifct your most meaningful possessions. 

Think about family heirlooms, artwork, collections, antiques, military memorabilia, jewelry, childhood keepsakes, vintage toys, furniture, and other objects that tell the story of your life and your family. Heather also likes to Artifct anything that is or has the potential to be breakable, which with a 75-pound golden retriever underfoot is quite a long list! 

Before those items disappear into moving boxes, take a few minutes to: 

  • Photograph each item.
  • Record its story, history, and significance.
  • Note its current condition.
  • Attach any appraisals, receipts, or insurance information. 

Not only are you preserving memories, you're also creating a digital record that can be invaluable later. 

No matter how careful your movers are, accidents happen. Boxes get crushed. Furniture gets scratched. Artwork can be damaged. Sometimes items are even lost. 

When you've already created an Artifct, you have: 

  • Photos showing the item's pre-move condition.
  • Documentation of identifying features and provenance.
  • Purchase information or appraisals when available.
  • A centralized place to store supporting documents. 

This information can make insurance claims much easier should something unfortunate occur during the move. 

 

 
 
 
 
 
Our co-founder Heather Artifcts anything breakable before a move as life always has a way of happening...

And for the items that simply can't be replaced—a grandmother's quilt, a handwritten recipe book, a child's first artwork, or your grandfather's military medals—you'll always have their stories preserved, regardless of what happens to the physical object. 

After you've decluttered, organized, and Artifcted what matters most, packing becomes far more intentional. You'll know exactly what you're moving and which items require extra care. Instead of simply moving boxes, you're moving the pieces of your life with confidence—and protecting both the objects and the stories they carry. 

Let Go Without Losing the Story 

One of the hardest parts of moving or downsizing is deciding what to part with. Matt Paxton, author, television personality, and longtime advocate for helping families through life's transitions, beautifully captures why Artifcts changes that experience: 

"Take a picture, tell the story in Artifcts, and you can donate it away. The story lives on, and the memory lives on, and the person lives on. You don't need the item to do that." 

When the memories are preserved, letting go of the physical object often becomes much easier. Families can confidently donate treasured belongings, knowing the stories behind them remain accessible for future generations. 

Make Your Next Move Your Most Organized One Yet 

Moving is more than changing addresses. It's an opportunity to decide what deserves space in your next chapter. 

With Artifcts, you're not just preparing for moving day. You're protecting your memories, simplifying insurance documentation, making downsizing easier, and ensuring that the stories behind your most treasured belongings live on for generations to come. 

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Looking for more ideas on how to Artifct during or after a move? One of our Artifcts community members, who grew up in a military family, shared that they Artifct the house they are moving from prior to the move so that they will always be able to remember what the house (and rooms!) looked like. We love this idea! Sometimes Artifcting those big items (like a house, car, etc.) may not seem obvious at first, but they are just as important as the small items we tend to Artifct most.

© 2026 Artifcts, Inc. All Rights Reserved.

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