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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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We hope we inspire you as always to take a fresh look at the 'stuff' in your life, stuff of old and anything new you bring into your life. Where do they come from? Why do you love them? Artifct to share and preserve it all.

Happy Artifcting!

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ABOUT MULXIPLY 

MULXIPLY was born out of recognition that fashion can be fair, art can be healing, and design can change the world. Working with our artisan team in Nepal, we are able to empower our artists to share their craft, economically impact their communities, and elevate their place in society. In doing so, we are elevating art and artisan. We couldn't do it without you.

* Offer valid until 11:59 pm EST on February 14, 2025. Valid online only. May not be combined with other offers.

© 2025 Artifcts, Inc. All Rights Reserved.

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Before we dive into today’s ARTIcles story, we want to call ourselves out. There’s been a lot of chatter about something that we hadn’t even thought to address: What is a living room?

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For the purposes of “Around the House, with Artifcts” we’re not picky about whether you’re working with a living room or family room. Both rooms:

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Okay, with that said, on with the story!

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When we are focused on daily living meets practical habits, in every room, we have the same process: declutter, Artifct, organize.

declutter - Artifct - organize

When it comes to the living room, which has a high propensity to be a major collection point for knickknacks to fine art, this strategy is particularly helpful. So much to Artifct! 

Declutter

You gain so much clarity when you remove the clutter. You learn: 

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fun fact - many rocking chairs have been Artifcted

Every home has its own rhythm and its own natural clutter. We asked some members of the Arti Community about their most common living room clutter. Here were some of their responses:

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      • (Seemingly) Random remotes, chargers, charging cords, and other tech items 
      • Pillows and blankets 
      • Puzzles and games

This comment about toys from one of our members is too good not to share: “The movie “Toy Story” was on to something, because I could swear the toys get up and walk in there all by themselves. Wasn’t it clean when we went to bed?” Oh, we sure do feel you!

Now that you know what’s accumulating on a regular basis, you can focus on the next step. 

Artifct that

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© 2025 Artifcts, Inc. All Rights Reserved.

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Suitcases in the Attic Preserved One Family’s Holocaust History

Today is International Holocaust Remembrance Day, the anniversary of the liberation of the Auschwitz-Birkenau concentration camp. Through the artifacts and stories carefully preserved and shared, we can connect with our shared history and bring forward its lessons to a new generation. We hope you find inspiration in this story, the spoken and unspoken history of a family that has now been brought into the light. We extend our deep gratitude to Deborah for sharing her story.

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Meet Deborah.  

Deborah grew up Jewish, the kind of Jewish that enjoyed matzah but also celebrated Christmas with other kids in her Connecticut neighborhood. Being Jewish, she felt different, special, “even if I didn’t know what being Jewish meant.”

While Deborah knew vaguely of her family’s migration from Austria to the United States during World War II, she knew little of the details that completely relandscaped her family’s lives.

Fast forward many years to 2003 when Deborah asked her mother about family documentation that might exist to support reparation claims for those who had property stolen as the Nazis swept across Europe. “My Mom said, ‘Good luck with that,’ and pointed up, to the attic, ‘Everything’s up there. Suitcases full. Take it.'"

Sure enough, Deborah’s great grandfather, her mother’s paternal family, had squirreled away a plethora of ephemera to document his original Vienna-based hat business, along with letters and other materials of their life. Everything they had departed Vienna for the US with, was all that remained. The rest? The rest was in secure storage at a port in Italy, destined for a ship to the US, and stolen when the Germans overtook the port. 

“It turns out, my mother’s maternal family, having left for the US a few years earlier arrived with practically all of their household items. We’re talking everything down to their 12-piece fine porcelain dinner service.” But of course, they lived in a small apartment in New York and had no need for most of the items. It all sat in storage for decades, wrapped securely in the same 1938 newspaper it shipped over to the US in.

Following are snippets from our co-founder Ellen’s conversation with Deborah in honor of today’s International Holocaust Remembrance Day. We’re sharing some of the spirit and content behind her discoveries into her own family history and the holocaust. Her Artifcted collection of family artifacts and her book Nothing Really Bad Will Happen provide you, the curious, with so much more historical color and context. We encourage you to explore and take in the themes of resilience, legacy, and survivorship.

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Ellen Goodwin: Where did all these family artifacts come from? You have a hat designed by your great grandfather, a vast collection of mementos and ephemera. Who was keeping them all this time? How has it been preserved?

Deborah Holman: Well, one part of my family lost everything, and the other saved it all.

My mothers’ father’s family essentially lost everything. They moved it into a storage container in Italy in 1941 to ship to the US once they got here. But when the Germans captured the port, everything they owned was stolen. They arrived with a suitcase and 5 bucks. The only reason I have one of the hats from my great grandfather’s hat factory in Vienna is I was able to find one on eBay!

My mother’s maternal family left earlier, in 1938, and they kept everything. They dragged all of it from Vienna and deposited it in the storage area of their apartment building. It sat there until it migrated into my mother’s attic, wrapped, unused, and never spoken of.

cabinet with china from Vienna    offwhite plate in cabinet

Goodwin: But your great grandfather’s documents, they were an exception. They made the trip with him to the US, right?

Holman: Yes, exactly. When they confiscated his hat factory, he began immediately to try and get it back. He saved every document, every letter for reparation claims. It was a whole additional suitcase in my mother’s attic I never knew about.

Goodwin: You never knew. You mean your mother never discussed it? 

Holman: Never. My mom was six when she fled here with her mother and grandmother. All she ever said were things like, “I could have been a princess,” and “Maybe I could have had a sibling,” or “We had money, and then we had nothing.” I knew her father had spent 10 months in two concentration camps, my grandmother had all the letters he sent every two weeks, but that’s it. 

My daughter was the only one to ever open a small crack into my family’s holocaust history when she interviewed my mother for a school project in the late 90s. I don’t know how accurate the memories were, but my mother shared more than I had heard before. And then that was it, “There’s no point in talking about it anymore,” were my mother’s final words on it. 

Goodwin: When going through large collections like these you expect to find certain things: passports, travel papers, letters, and the like. Did you find anything surprising?

Holman: As I was writing my book, I was feeling guilty about how I portrayed my great grandfather, the hat maker. He does not come across as a really good guy, so stern. And that’s where the title of the book, “Nothing Really Bad is Going to Happen,” came from. His view of what the Nazis were doing was akin to “this happens to Jews all the time.” He almost blew it, not getting out until ’41 because of his mindset. 

And yet, one day out of the blue, my sister called to tell me she found his wallet in a box in her house. She has no idea how it came to be in her possession. And tucked in the back of the wallet was a newspaper article, written in German. I translated it and discovered it was essentially an advice column, advising against giving your children too much before you die because if you do, they won’t learn to be self-sufficient, and they’ll want you to die prematurely so they can get your stuff.

With that article, I realized, I portrayed him pretty accurately. Guilt gone!

Goodwin: And THAT is why I tell people the things we keep speak volumes about us, what we value, and even our aspirations.

So, you have all this now, and you know more about your family history. What will become of these physical artifacts?

Holman: We’ve agreed we want to donate items of broader interest to an institution where people will get to see it all up close, somewhere more intimate. There are some museums in NYC as well as the Center for Jewish History that we have in mind. 

Goodwin: As we bring our conversation to a close, I’d like to circle back to where we began. You said as a child you didn’t know what being Jewish meant to you. What does being Jewish mean to you now after you’ve done all this family research?

Holman: Being Jewish means strength and resilience. It means “Good luck. Do what you want. We’re not going anywhere.”  

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Let this be your call to action on this International Holocaust Remembrance Day. Let this family's artifacts of the past and the people and stories they represent remind us always to stand against hate and intolerance in all its forms. We are better than our past, always improving with the lessons of history as our guide.

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© 2025 Artifcts, Inc. All Rights Reserved.

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