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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Everything You Need to Know Before Heading to Your First Estate Sale 

Estate sales truly are about the thrill of the hunt for so many. The unique and unexpected finds, like that one cool item that's kind of kitsch and adds a pop of surprise to an otherwise sophisticated room. Or a fun element like an old brooch or cocktail ring paired with a nice outfit already in your closet. Other finds may be years and even decades in the making, alerts set for the item with every known estate sale, auction, and re-sell shop globally. 

If you’ve never been to an estate sale, you might feel a bit intimidated. You might feel like everyone knows the ins and outs, and you’ll be at a disadvantage both in terms of getting the items you are seeking and naming the right price.  

While there are practically “pro” estate sales shoppers out there in the world, most are curious folks out for some unexpected finds. Grab a friend and read our article to help ease you in and find joy in the hunt. You may even walk away with a story or two to share at your next party.

Finding an Estate Sale and Your “It” Item

Pop onto EstateSales.net, or your preferred estate sales website, to set a search radius (in miles) for how far from a location you’d like to be notified about upcoming estate sales. Some people like to stick close to home, and others love nothing more than a road trip for a great find. 

Then you can start browsing upcoming sales in a way that was not possible years ago. Why? Because now many estate sales are hybrid, showcasing a catalog of items that are auctioned online and other items that will be available only in-person the day of the sale. The online catalog is your “personal thrifting assistant,” according to Marika Clemow, Senior Vice President of Auction Technology Group, boosting your confidence and helping you scope your goals. 

While we’re all familiar with the expression, “Go big, or go home,” you might want to set that aside when it comes to estate sales and instead start small and focused. Set alerts and bookmark items of interest.  

Now, the “day of” experience. You’re lucky, because the most irksome of estate sales attributes is transforming – the line! Traditionally you had to show up hours before the sale, add your name to a list, and wait in line, creating stress for you, subjecting you to poor weather, and often irking the neighbors. But things are changing! Agents who run their sales through EstateSales.net can now allow you to reserve your spot in line and be notified when it’s your turn. It’s just like when you get on the waitlist at a restaurant. That’s a major victory for all. 

Once inside, what do you do? Very likely you make a beeline for the priority items you’ve scoped out online ahead of time. But if you’re just showing up unexpectedly or to be surprised, lovely, meander and enjoy.  

Unlike a museum, you’re encouraged to touch and inspect the items. And you’re certainly encouraged to ask questions. Whomever is working at the estate sale should be well versed in the provenance and backstories of interesting items. If you’re lucky, they’ve Artifcted them and you can simply scan the Artifcts QR code to learn more and take that story home with you.

Who’s Shopping Estate Sales?

Estate sales generally have a little something for everyone. We’re lumping buyers into four categories to give you a feel for the type of people you’ll encounter and how who is shopping can affect the mood and dynamic at a sale. 

The curious, #TreasureHunter. These shoppers enjoy the estate sale for the surprise finds and niche wins. It’s not about turning a profit. They are more inclined to negotiate, amicably browse, share their experience, and preserve stories, too. (Ahem, Artifct those finds!)

framed picture of Mary Duryee

Local history rescued by a discerning shopper! Artifcts member @ChristineVisser published an Artifct over the summer featuring a print of a famous local person picked up at an estate sale. CLICK THE IMAGE TO VIEW THE ARTIFCT.

Value seekers, #BudgetConscious. Thrifting means saving money on life essentials —e.g., clothes, tools, appliances, holiday decorations, furnishings and more—by choosing well-made and good condition secondhand items. The bonus with estate sales, of course, is the abundant variety, cataloged for easy browsing. Hard to say that about most in-person consignment stores never mind thrift stores! 

The curators and collectors, #CuratedNotCluttered. Still on the enjoyment and story side of the equation but with extensive research and knowledge and a very specific items or set of items on their target list. They will not deviate. They will look at the details to authenticate items. They will not be so inclined to negotiate with other buyers and will be prepared to drive a hard bargain with the sellers.  

The flippers and hustlers, #TurnAProfit. Check out Reddit and you’ll find an abundance of complaints about this type of shopper for everything from vinyl albums and games to sporting goods. They may “hoard” items so they can assess the resale value on the spot, frustrating other shoppers behind them in line. But beware – outside of exceptionally bad behavior, a sale is a sale is a sale.

Uniting these four types of estate sales shoppers? Unlike people who may exclusively take their search online through the likes of Everything but the House, estate sales enthusiasts still love the tactile world of retail. To see, touch, learn in objects’ native environments, with the opportunity to ask questions is part of the experience they seek.

Who are Estate Sales Agents?

It’s worth taking a moment to discuss the person behind the curtain, so to speak. Who are the estate sales agents behind the businesses running these sales? According to a 2024 survey by EstateSales.net, 68% of estate sales business owners are over the age of 55. They've moved on to their 2nd or 3rd careers and bring with them incredible life experience.

But a new generation of owners is coming on the scene, too. A generation prioritizing mission driven work and ideally work that supports a more sustainable, earth friendly future. If nothing else, estate sales are certainly all that.

We talk about re-homing items we Artifct all the time to avoid landfills and waste, like in our story, “Who Wants This Rocking Chair?” Estate sales support sustainability, providing the means to upcycle and recycle remainders as second and third lines of defense. And they are working! Check out trends in estate cleanouts that we covered in, “Insider’s Look at What It Means to Clean Out an Estate.”

Not Ready for an Estate Sale? Try Virtual Sales and Auctions

If you’re not ready or able to show up in-person at an estate sale, we understand. The same channels through which people re-sell “pre-loved” items in lieu of or sometimes in addition to estate sales can become your testing ground for setting up alerts for items of interest to you and only buying what you’re truly seeking.

Check out these in-person and online retailers where you can browse and set alerts for items of interest.

Listed in alphabetical order.

GENERAL HOME GOODS  

      • Auction Ninja, “The hunt starts here,” auctionninja.com  
      • Bidrush, "Local downsizing & estate online auctions,” go.bidrush.com 
      • Ebay, "Things. People. Love.," ebay.com 
      • EstateSales.net, “Find estate sales, tag sales, and auctions,” estatesales.net 
      • Etsy, "Global marketplace for unique and creative goods," etsy.com 
      • Facebook marketplace, buy and sell locally and nationwide, www.facebook.com/marketplace
      • LiveAuctioneers, "Let's go treasure hunting: auctions for one-of-a-kind art, antiques & luxury goods," liveauctioneers.com  
      • OfferUp, "The simpler way to buy and sell locally," offerup.com    
      • Whatnot, "The live shopping marketplace," whatnot.com

LUXURY AND OTHER HIGHER END GOODS AND COLLECTIBLES 

      • 1stDibs, "The most beautiful things on earth: Antique and modern furniture, jewelry, fashion, & art," 1stdibs.com 
      • Auction houses, such as Bonhams, Doyle, Heritage Auctions, and Nye & Company 
      • Chairish, www.chairish.com
      • Poshmark, "Buy, sell, and discover fashion, home decor, beauty, and more," poshmark.com  
      • The RealReal, "Where luxury is yours to define," therealreal.com 
      • Specialty antiques and collectibles dealers (too numerous to list - search online based on your item)

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© 2025 Artifcts, Inc. All Rights Reserved.

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Bring Your Family Tree to Life With Our Tips

You know the expression, "If a tree falls in the woods and no one is around to hear it, does it make a sound?" Well, we wonder, if you connect all the dots of your family history and no one knows about it, did it happen? 

Today's ARTIcles story is all about how we can share our family history so that the content and the message, aka stories, are actually received. To set the stage, we're sharing the inspiration for this article, a message from a woman we'll call Susan, who is a hobbyist genealogist, and who we think is not alone in her frustration. She reached out to us via Facebook Messenger back in March with a humourous headline: "True Story: My Family Refuses to Look at My Family Tree."

Here's a rough summary of what Susan had to say about her frustrations in trying to share family history with her relatives:

“My parents and siblings ask me for historical details about our family all the time.  

      • When was that again that they came over from France? And what part of France was it?  
      • Do you have a photo of Great Grandpa {last name}?  
      • Did we have any {bank robbers, poets, craftsmen, ... } in the family? 
      • Is the family burial plot in {city} the only family plot? 
      • Did anyone in our family serve in {name of war}? 

And I have come to realize I have no great way of sharing my findings with my family because they refuse to create accounts and sign into any of the genealogy software systems I use.

I’m in my late 50s and many of my siblings and in-laws are a lot older than me, so maybe technology is a factor. But I think it’s more that they simply want the answer, not what they see as the gory black and white details we genealogists love.

That said, even with the younger ones, the nieces and nephews, the second I flash a family tree or mention “Your great grandpa on your mother’s side… ,” they zone out.

That means I usually end up sending information by text message and email. But then they lose that quickly and it doesn’t get shared with everyone, so I have to repeat this work over and over again. It takes the joy out of it.

_________________

Better Options than Text, Email, or Intimidating Websites to Share Family History 

There are so many options available to help you share your family history discoveries, all those dots you’ve connected, black and white facts found, that will save your sanity and keep your family better connected with their history now and long into the future.  

Stick with links.* Share website links to directly relevant pieces of a family tree, photos, or documents that you might have in MyHeritage, Ancestry, FamilySearch or the like to prioritize your time and sanity. Like Susan, this is where you are comfortable operating. If they are truly interested, they can follow the simple steps to create an account. And there is usually a free option for them to do so. If that’s not the case, tell them the price and/or tell them how to sign up at a discount if you know there is a free trial period, a discount code available, or a sale coming up. Since you so kindly sent them a link, they won't have to dig - you'll guide them to exactly where the answer awaits.

Grant access to your cloud storage.* If you keep your research in a cloud-based system (like Google Drive, DropBox, Box etc.), give family members permission to view specific folders or bits of information that answer their questions, such as photos, documents, and maps. This simple approach is still better than losing things in email or text.

And please plan for the transfer of your digital genealogy assets upon death in your estate plan so all these family history treasures can be passed on to the next generation. 

* Remember that anyone can share a link but granting permission to access what that link leads to may require another step. So, with either of these first two options you may get others coming to you to request access to the same information because someone gave them the link. Hopefully the genealogy software or cloud solution you use automates that all to make it easy on you! 

Scan the photo or document, and Artifct That! There are many great app- and desktop-based options out there to scan a picture or document that you as the family keeper may be holding onto, such as the “Notes” app on many phones or the Photomyne subscription app. If you’d like assistance digitizing media, you can hire a professional photo manager, pop into a local shop that specializes in digitization and/or archival preservation, or check local libraries and genealogy centers for digitization resources, like the Vivid-Pix scan stations.

Scan those photos and docs and then do not let them get lost in text messages or 100s of photos back in a folder.

Artifct in the moment where you can then record the story and details and share with your loved ones before moving on to the next piece of the puzzle. But share where? You can ...

... Create Artifcts Circles. You can create as many Artifcts Circles, with as many people in them, as you like, for free. Think of circles like chat groups – anyone who accepts your invite can then share their Artifcts to the circle, too. You can even name another admin to add/remove people, too. People you invite need only to create a free Artifcts account to accept your Circle invitation and create and share up to five free Artifcts with the Circle, too!  

      • Sharing your stories and discoveries with Circle members means you are no longer the single point of failure or truth. Everyone will have access anytime, anywhere. But again, make sure in you've listed your primary and secondary legacy contacts in your Artifcts account settings so your Artifcts can live on. 
      • And you can crowdsource with Artifcts Circles, too. Have a gap you’re trying to fill in the tree? Wishing you had more family heirlooms, photos, or documents to back up your research? When people and estates are dispersed through time, it’s easy to forget who has what that may help to fill those gaps.  
      • Ask family to Artifct and share with the Circle. Yes, it may be more family lore than history or genealogy, but the lore is often equally as valuable to any facts you have collected. Lore is the character and color of the family history that has survived and can provide clues along your way – Artifct that! Get step-by-step details and inspiration for family circles here >

Have Fun Preserving and Swapping Stories

Next time you and your family get together, pick a theme in advance, and ask everyone to contribute to an Artifcts Circle.  

Among our favorites:  

      • Oldest family photo 
      • Favorite heirloom 
      • Secret/not-so-secret family recipe

Suggest everyone use the same tag for instant sorting of the Artifcts in the Circle to see just those created for this activity, e.g. #PicChallenge25, #Reunion25recipe.

Old family photo with all 13 kids and the parents

 
 
A rare family photo, with all 13 kids, preserved and shared with the rest of the Tirres family via Artifcts.

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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What's In Your Garage?

A couple of weeks ago, we introduced, four garage “personalities,” and a lot of our readers found themselves exclaiming, “Yes, that’s me!” when we described the Classic and the Whozits and Whatzits garages. One of our readers even reached out to our founders to ask if it was written about them. Sorry, it was not, it was based purely on research.  

For those of you that find yourself staring at a lot of ‘stuff’ every time you venture into your garage, this ARTIcles story is for you.  

What’s In Your Garage? 

When was the last time you took a hard look at what was in your garage? If you had to create a home inventory of the items stashed and stowed away for safe keeping or “someday,” could you? The fact is that our garages often end up being de facto storage units of last (or first!) resort.  

Over 60% of US adults surveyed by Craftsman feel their garage is the most cluttered space in their home, and more than half of the adults surveyed use their garage for DIY projects. While Pods.com found that most garages in the US contain on average $1,800 worth of tools alone! Not to mention countless other items, some of which may be financially valuable or have what we love to call heart value. 

Our co-founder Heather, who lacks a garage in Washington DC, ventured home this summer to uncover the treasures lurking in her father’s garage. Kayaks, canoes, paddles, personal flotation devices, power tools, old signs, a custom-made West Barnstable Table waiting for its next home, and even a car. A car, shocking, we know! 

When asked, Heather’s father said he’d “certainly know what the big things are, I’d know there were two kayaks and a canoe, and one car...would my insurance company believe I had a West Barnstable Table sitting in the garage, probably not.”  

As for the rest of the ‘stuff’ in her dad’s garage, that’s up for debate. Which is not at all what your insurance company wants to hear if you ever need to file a claim if faced with a house fire, flood, or other natural or manmade disaster. 

If you aren’t sure what exactly is in your garage, take a moment this week to create a quick inventory.  

  • Start with the big ‘stuff,’ kayaks and cars included; 
  • Work your way down to the smaller, less memorable items;  
  • Document anything that has financial or heart value.  

Artifcts is a great way to record the stories and values behind all those whozits and whatzits lurking in your garage. You can also use one of the many inventory apps that we featured in last week’s ARTIcles story if you really get on a roll.  

...And Is It Insured? 

Once you know what’s in your garage, take a moment to confirm with your insurance agent that it is in fact all covered by your homeowner’s insurance policy.  

Homeowner’s insurance typically includes coverage for garages, whether attached or detached, as part of the dwelling policy. Coverage for detached garages is typically limited, however, to a percentage—e.g., 10 percent—of the dwelling’s coverage amount, which according to FEMA, may not be enough for valuable contents.  

Ask your agent about any additional riders recommended for particularly valuable items (antique cars, various collections, golf clubs, etc.) to ensure you don’t inadvertently end up with more ‘stuff’ than you have coverage for in your garage. Artifcts makes it easy to quickly and privately share the details of the items with your insurance agent via email or link. It’s a win-win for sure! 

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© 2025 Artifcts, Inc. All Rights Reserved.

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