Give the gift small icon
Give the gift of Artifcts!
HELLO!
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close
Introducing Artifct That! kits, with all the tools you need to build your Artifcts collection in a grab n’ go tote. Buy now ->

Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

___________________

You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

###

Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

Share With Friends
6 likes
What's New at Artifcts
Oldies-But-Goodies: Summer Reading List from the Artifcts Archives

If you're anything like us, you probably have your favorite newsletters piling up in your inboxes all week, all month, all quarter long. We know how great they are, loaded with useful information, new research, fun tips and more, but the days can be so full. And we want to devote our attention to them, so we save them and wait until we have more time. Is summer that time for you?

If ARTIcles by Artifcts is new to you or piling up from your busy days and months, we’ve compiled a few of our favorites from over the years into your next summer reading list, perfect for your next roadtrip, airplane ride, or other adventure over your summer holidays.

While creating this list made us a bit nostalgic, it also reminded us why we’re here – helping us all to transform our relationships to our ‘stuff’ and to each other, one memory, one story, one Artifct at a time. Enjoy!  

Artifcts Co-founder Heather Nickerson’s Summer Reading List 

USE ARTIFCTS TIMELINES TO ENRICH YOUR FAMILY HISTORY

Have you tried keeping track of your family history? Although I'm a 12th generation Nickerson, I am allergic to genealogy apps or any type of software that makes me feel like I’m embarking on a senior thesis project. Artifcts Timelines however are a (nice cool summer) breeze. Read now -->

A FAMILY HISTORY IN FIVE ARTIFCTS 

When push comes to shove, could you tell your life story in five Artifcts? Which Artifcts would you choose? I’m not sure I could, which is why I love this piece. Read now --> 

STUCK IN THE MIDDLE WITH STUFF: THE SANDWICH GENERATION

These days I'm feeling more like a panini than a sandwich, trying to plan for yet another move with all our 'stuff' while working full time at Artifcts. This one speaks to all of us who are trying to juggle kids, parents, four-legged dependents, and our jobs, and not always in that order. Read now --> 

A VIRTUAL IMPOSSIBILITY OF KEEPING UP WITH ALL MY DIGITAL PHOTOS 

Guilty as charged. This will be mandatory reading for EVERY family member this summer as I refuse to pay for yet another upgrade to our Apple storage plan. Read now -->

15 DECLUTTERING TARGETS FOR ARTIFCTERS

It's actionable, and as my youngest used to say, “Chop, chop!” I think my father is secretly looking forward to a couple of extra helping hands this summer as we tackle the basement with this list in hand. Read now -->

Artifcts Co-founder Ellen Goodwin’s Summer Reading List 

SOUNDS OF SUMMER – VINYL EDITION 

Music is magical. We use it to teach. We use it to celebrate and recover. We even use it to reconnect with loved ones who have been robbed of so much by dementia, but the powerful memories of music bring them joy. What music would make your ‘best of’ cut? Read now -->

FROM RARE ART TO FAMILY HEIRLOOMS: TIPS FROM A MASTER AS YOU CONSIDER SELLING YOUR ‘STUFF’ 

Too often we are our own worst enemies, procrastinating, inflating expectations, and worse when it comes to downsizing and decluttering objects we own. We've taken to heart the perspective and truths that Antiques Roadshow host Lark Mason shared with us from his decades of experience working with families as they auctioned away pieces of their family history. Read now -->

FIVE LESSONS FROM ARTIFCTING WITH MY MOTHER (+ The Epilogue!) 

Artifcting is about connection, one on one, in groups, as communities. This story comes from the heart, offering guidelines to make the most of your time Artifcting with your loved ones. Read now --> 

PINT-SIZED PERSPECTIVE ON DECLUTTERING & MOVING 

It can be hard to be 5, 6, or 7, or any age under 18 really. So little control over nearly everything! This article is about bringing kids into the decluttering and downsizing game to give them back some control as you prepare to move. Don’t miss a more recent article on this theme from our friend Matt Paxton, too. Read now --> 

HOW TO TAKE PICTURES OF OBJECTS AT HOME 

The team at Artifcts wants to support you as much as possible, every step of the way. So when our members ask us for tips—like how to take nice pictures of ‘stuff’—we do everything we can to respond and help. Aesthetics matter! Details matter! If you want to level up from our at-home advice, we collected photo tips from a pro, too. Read now -->

We wish you all the best over these summer months. Happy reading, happy Artifcting!

###

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Who Wants Your Family China?

Last week while out walking my dog, I ran into a neighbor. As usual, we started chatting, and 20 minutes later my dog had given up and laid down realizing the walk was on pause.

My neighbor had just returned from a trip to see her son, daughter-in-law, and grandbabies out in Utah. During her visit, she updated her family on some remodeling and upgrades at the family home in Austin. As a part of this process, she’d been required to relocate items around the house to make room for the contractors to do their thing.

By actually picking up and taking stock of items she hadn’t even thought about in years, and being an avid fan of Artifcts, she paused to think, “What is all this? Why am I holding onto it? What am I going to do with it next?”

She told her son she planned to donate the family china sets—yes, plural—and probably even old leaded crystal glasses and bowls that had fallen into disuse. “I know you don’t want my stuff. I read about it in the paper every day. I get it.”

Except, she was wrong.  

Her daughter-in-law did not see it as sentimental clutter, as many her age tend to do. She intsead chimed in, "Didn't one of the sets belong to Alex's great grandmother?“ It had, and her daughter-in-law said, "In that case, I want it. It’s family. Same goes for the crystal.”

Future Options for Your China Set

The irony, according to my neighbor, is that while her daughter-in-law may want her china and crystal, shipping it will be expensive, and it will almost certainly sit in their storage unit in Utah. They live in an adorable bungalow where there’s no space for china.

“I hope I can take it to them myself the next time I take a road trip out to see them. Somehow it makes her feel good to hold onto it. That’s fine by me as long as I don’t have to!”

If your china set has fallen into disuse, think carefully through your options:

Sell

We think that for you to make the best decision, you need all the facts. If you intend to sell your china, do not expect it to be a major money maker. Better to be okay with “something is better than nothing” even if we all know there are wild exceptions out there in the world, like these ceramic plates that sold for over $25,000 at auction.

A simple online search can give you an idea of what your set is selling for in the current market. Because of shipping costs, you’re likely constrained, but for some china (because of the designer, pattern, or quality) shipping may not a barrier. You might discover a single plate will sell for $85 or $3. Check around with sites like liveauctioneers.com, eBay, Etsy, and 1stDibs.

Some online marketplaces, such as Replacements.com, buy china to then sell it off piece by piece to people who are looking for replacements for their set. But read the fine print. Some sites make quotes pending receipt of the items, and then once they receive the items, they could reduce their offer. And the price a piece sells for is going to be substantially different from what they pay you. Know this and be okay letting it go.

Family and Friends 

You really do have to ask!

Do not assume that no one wants it.

Ignore those news headlines.

You might have a friend, neighbor, or loved one with a desire for your china. But avoid attaching strings to that gift. If you give away your china, and they then turn around and break up the set, transform it, or eventually get rid of it, no harm, no foul!

Keep a Few Pieces 

If you’re feeling sentimental or even guilty about letting go of something that was a part of so many family occasions or was originally expensive to purchase, holding onto a few pieces of the set might help you let go of the rest. Perhaps you keep only the tea cups, only the dessert plates, or a platter and/or serving bowl. That can sometimes be enough.

For others of you, you may decide that you need still less. A single cup can become a decoration on a shelf. Or you can use it bedside to float a candle or a single flower.

tea cup and saucer on stack of books

Donate

Donations can be difficult for china. They take up a lot of space and are naturally delicate. Call your local charities and thrift stores to see what they are interested in before you pack it up and haul it over.

Create

If you are the crafty type, we’ve seen creative options for smashing china and setting it into paver stones for gardens and pathways. Others carefully break, arrange, and 3D frame pieces for stunning and creative textual art. 

Artifct That 

You might decide you’re keeping your china, because you’re enjoying using it or simply looking at it. You might decide it’s out of here, tomorrow!

Either way, Artifct that to record its history, like our co-founder Heather did for the china set inherited from her mother-in-law.

Artifcting your china, or any piece of it that you are partial to, and sharing that Artifct can open up conversations you never expected. Sharing might also help you complete the “In the future” field in your Artifct.

Here are some tips for making future plans for your china:

      • If you want that china to “Stay in the family,” make sure they understand why through the story you provide in the Artifct.  
      • If you plan to sell it, great, choose “Sell,” and set a reminder for yourself and Artifcts will email you to help keep you on schedule.  

option in Artifct form to set a reminder to sell an item 

      • If a loved one sees the Artifct and is in love with the china set, fabulous. You can indicate “Bequeath” and to whom. 
      • Selling it tomorrow? Mark, “Too late! Already gone. Enjoy the memory.” to save your loved ones from a frustrating scavenger hunt. 

No matter your plans for your china, make them known to your loved ones, and prepare yourself to let it go to a new home.

###

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
How to Get Your Kids to Help Clear Out the Clutter 

They do say, "The proof is in the pudding," and this weekend my sons found out that Artifcts is the way to get through the 'stuff' and out the other side to the lives they want to be living.

Our mission on Saturday was to clear out a corner of our garage so we could create a small gym for our family. Standing in our way was a bunch of clutter, almost exclusively the sentimental type, and some of which belonged to each member of our family.

I do this for a living, clearing out homes, and knew a few strategies to help us get the job done, and done better. Chief among them is using the Artifcts app to keep track of what goes, what stays, and why it mattered to us.

I kicked off our cleanout effort by Artifcting my old skateboard. My Lance Mountain, Powell Peralta skateboard from 1988. This board was more important to me than most. I saved my money for it, I purchased it, and it was my only means of transportation for two summers.

Artifct about an old skateboard

 
 
CLICK THE IMAGE to check out Matt Paxton's Artifct about his childhood skateboard, told while riding said skateboard one last time.

That board has been with me for 35 years. Odds of me riding it again and avoiding serious injury or sudden death are slim. It was time for it to go. Even though I’ve been downsizing other people’s homes for decades, it’s always special when it’s my items, with my kids. I still get excited when they ask me questions about my childhood.

Then it came to boxes belonging to my boys with childhood 'stuff' in it. You know the stuff - ribbons, artwork, school papers. Someone thought it was special and hung onto it but now even my boys only got a laugh out of it and wanted to recycle it. My son Temple was totally into recording the story behind some of his more creative efforts, and photographing it all, before tossing it.

Child's artwork - a pizza slice

 
 
In a humorous and insightful twist of events, when my wife—who has literally written the book on practical minimalism for families—found out we Artifcted Temple's pizza slice and recycled, she was distressed. "No one asked me!" See, it can be hard to let that sentimental stuff go, even for the pros! Artifcts gave her solace.

What could have been a fast, let's ditch everything, so sorry we can't keep it all effort, turned into a great morning together. Beyond great. Did you listen to what he said in his Artifct? Pure gold to this dad.

And we're left with a clear garage space and a collection of new Artifcts to remember it by. In the end, my youngest son said, “This is cool! We should Artifct more ‘stuff’,” and I said, “Yes, Temple. We should.” And we will… 

Bottom line: Artifcts works. Try it for you. Try it for them. Try it free today at Artficts.com. Let them know Matt Paxton sent you.

###

© 2025 Artifcts, Inc. All Rights Reserved.

Read more
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Close
Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close