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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Family History Month ... Your Way!

We’ve all heard the expression “greeting card holiday,” sometimes even used against one of your personal favorites. So many love-hate relationships out there with national days for everything from your dog to your sibling to coffee and doughnuts.  

Then there are the months generally preserved for themes of broad societal significance, like heart health, black history, hispanic heritage, and even family history. Hello October, and hello Family History Month!

This October we’re sharing a few ideas from the Artifcts Community to help even those of you who may think you have no interest in family history to find some value in a month dedicated to exactly that. Use the month as an excuse or opportunity to get to know and capture your own family history and legacy a bit better.

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Hello, Family Genealogists (And Those In the Making)

An Artifcts community member once lamented to us, “I’ve spent so much time and money researching all of this history, and I have the files, but I really haven’t taken that next step to share with my extended or even immediate family. Without me they’d have to start over.”  

And then she told us that all her research is locked up behind a subscription-paywall. Hmmm. If you can relate, here are some tips to help ensure your family history is not lost to the next generation: 

  • Purchase a second research subscription for someone who can pick up the research alongside you to carry it forward to the next generation. Guide them through the myriad of resources online and through special archives and libraries as well as in your own family collection. If you have a tech-savvy grandchild in the family, this may be the perfect way to spur intergenerational connection AND keep the family history/research going. 
  • Take a class or catch a speaker! You can find a plethora of them by searching online or go local. Check your library, community center, museums, or local genealogical society for special events this month (and beyond). Confernce Keeper has a wonderful listing of genealogy related conferences and events, a lot of them for free too. Share what you learn with your family and friends. 
  • Create a family videography to highlight key moments in your family’s history, roles family members have played in historical events, and the modern-day family branches. For beautiful, professional videographies, we adore Lori and her team at Whole Story Productions.  
  • Self-publish a book(let) to document your research findings in black and white. Distribute during a family reunion, taking preorders (and payments) ahead of time. If you need an assist in your family history, we recommend our partner at Legacy Tree Genealogists
  • At Artifcts you can share the family history behind old photos, cherished heirlooms, even Grandma's china! Your family members need not be Artifcts members to view the Artifcts you share with them. Want to make sharing your Artifcts with your family even easier? Create family invite-only circles for easy group sharing, and off you go! We recommend using a special tag like #NickersonFamilyAssociation to easily sort your collection. Some of genealogists at Artifcts also use the ‘Location’ field when they create an Artifct to list a URL or folder path where additional information is stored. 

Memorable Family Dinners, Recipes, and More

You’ve been away from home for months or years, you return, and as you walk in the door, dinner is on, and you get that first smell of your favorite dish. Do you have the recipe? Who came up with it? Do you know the key steps? Special or secret ingredients?  

Some family favorites are born directly out of the original farm-to-table concept, before it was so hip, and those origins become a key part of the family recipe story. You grew potatoes and found a million ways to prepare them. You had fresh citrus, wild asparagus, or vibrant rhubarb all around you, and the specialties of your youth reflect it. Capture that history! 

  • Start a virtual family dinner club. You could create a group online to swap recipes or go a step further and once a month someone is the virtual host. Send the recipe ahead (as an Artifct!) so everyone has the ingredients on hand. Then run your own cooking show and enjoy the meal together after. 
  • Collaborate on a special family recipe cookbook. Ask each member of your family to contribute their favorite recipe AND the story behind it. How did it come into your family? Are there any secret ingredients? Who made or makes it best?  Create a cookbook that builds all the family history and the stories that go with those recipes. You’d be surprised, but even one generation removed, family members will start to lose track of the details never mind the actual ingredients or instructions. 
  • At Artifcts recipes, cookbooks, and treasured kitchen objects come alive through stories and histories, but also with supplementary video and audio snippets. Artifct your favorite recipes, add a video snippet of a crucial step, and share with your family. Our co-founder Heather Artifcted her mother's cranberry sauce AND included a video to show her teenage daughter how to know when you've got a good batch of cranberries. 

Share the History

The reality is not all families have a family keeper, that person who by choice or default holds onto the heirlooms, photos, recipes, and slew of documents that represent generations of a family’s history. Or maybe you are the last keeper or recent inheritor of all this family history and are thinking, “Now what? I really don’t want this stuff.” 

There’s a second reality that is important to recognize: family history is not only family history. Sometimes family history is part of local, national, or even global history. It offers clues to key figures, ways of living, and the social, political, and religious practices of a place in time. So, consider sharing pieces of your family history with the world through donations. 

  • Philanthropic donations. Consider galleries, libraries, research centers, foundations, and museums with specialties that may overlap with your items. Donations are not necessarily only in the realm of inherently valuable objects. Often, you guessed it, the story behind the object is the key. Don’t know the story either? That’s okay. Reach out to an institution, share your items, and give them the opportunity to tell you!  
  • Archival donations. Transform your personal family history into elements of a shared community history by offering your items to professional archives. What types of items might fit this category? As a starter: original works of fiction or non-fiction; scrapbooks, journals, letters, and diaries; original business materials (certificates, advertising, shares, board documents, voting records); media (photographs, slides, film, even websites too). You can learn more at the Society of American Archivists
  • At Artifcts, before you donate, Artifct the items to retain the family lore and history that’s relevant to you, and then share with family. Make sure no one else is interested in the item before you donate it, and attach any documentation related to your donation to the Aritfct. You can then rest easy knowing your family’s history will be in the capable professional hands of institutions that will preserve and protect them for generations to come. 

Let's Talk Wills and Legacy

Hear us out. Wills may be about death, but they are also all about easing the burden on those we leave behind. We all too frequently ignore the items we've collected over time. And, no, they will not sort themselves into piles to sell, donate, or bequeath. First someone must go through it all, a family member or two, or maybe a specialist hired to help. And in the end, someone will have to make 1000s of decisions about what becomes of every single item. Do you really want to leave a burden as your legacy? 

Wouldn’t you rather everyone be better prepared and informed? Not only will making a plan and creating documents make it easier for your family to pick up the pieces, but they can also help loved ones understand why you valued the items you are leaving behind. We've got some tips to help:

(Dramatically) Simplified checklist: 

  • Don’t have a Will? There are many wonderful estate planning attorneys in each community who can help you with this process. But this is an industry transformed by the digital revolution, and then some. If you are looking for a digital, self-guided approach, check out our fellow AARP AgeTech Collaborative partners at Trust & Will.   
  • Haven’t really seen your Will in a while? Give it a checkup. There's no time like the present. Add it to your to-do list this month! 
  • Confirm: Are the major themes covered?  
        • Estate 
        • Minor children 
        • Relatives with disabilities 
        • Retirement 
        • Powers of Attorney 
        • Living Will 
        • Stewardship of digital assets (profiles, accounts, photos, web pages, etc.) 
  • Is there a list of tangible assets referenced in your Will? Your Will may provide for a separate “Memorandum” that can be updated and changed at any time without making any changes to your Will.  
        • No list? Start. Just take a first cut by looking around the house (or your Artifcts collection!). 
        • Already have a list? Double check that it covers at least those items of greatest financial or heart (sentimental) value. 
  • At Artifcts, pick three or four of your most treasured items to Artifct and let your loved ones know why each item matters to you. Use the "In the Future" field to think through and record what you would like to happen to this item one day. Will it be passed down? Rehomed? Sold? Consider sharing the Artifct with your estate planner or attorney to list with other tangible assets referenced in your Will.   

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Artifcting Starter Resources 

We have all sorts of helpful resources that we want to be sure you know about to take the pressure off and let the fun begin: 

Inspiration Checklists

Videos on YouTube

Artifcting Quick Tips

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© 2025 Artifcts, Inc. All Rights Reserved.

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My Photos, My Memories

Feeling overwhelmed by your ever-increasing digital photo collection? Not sure what to do with the boxes and boxes of physical photos you’ve either collected or inherited over the years?  

Chances are you are not alone. We take photos to capture a memory or moment in time. We keep photos not because of the actual photo (except in rare circumstances) but because of the memories and emotions they evoke.  

This leaves most of us with an ever-growing collection of photos, some of which take up valuable space in our homes, and others that take up valuable space on our devices. It also leaves us with a lot of snapshots in time, but very few documented memories, stories, and the like for our loved ones.  

As we wrap up Save Your Photos Month, we’d like to propose a challenge—over the next five days, pick a photo a day and Artifct it along with the story, memory, and maybe even the reason WHY you love that photo.  

Over the next five days, pick a photo a day and Artifct it along with the story, memory, and maybe even the reason WHY you love that photo

You don’t need to have a paid Artifcts account to take part in this challenge—anyone, anywhere can join. Sign up for free today and get Artifcting! We all have photos and memories worth preserving. 

You also don’t need to overthink it. Five photos. Five stories. Five pieces of you that are now documented and preserved for generations to come.  

After looking at her own post-move mess of photos, frames, boxes, and a soon-to-be collection of 15,000 digital photos, our co-founder Heather decided to give it a go. Her photos, her memories.  

My Favorite Childhood Photo 

This photo has survived more moves than I can count. It’s one of my favorite childhood photos—I have no recollection of the moment, but it always makes me smile.  

 

Dad & Me. Age 3. Click to view the Artifct. 

I can feel the late Fall sunlight, smell the salt air, and remember the stone step to my childhood home, Briar Bog Farm. My father’s LL Bean flannel shirts, and my purple overalls. I always wore those overalls. Purple was my favorite color after all.  

I shared this Artifct with my daughter and her first response (via text) was, “OMG we look so much alike!” Her second response was, “I didn’t know you liked purple.” And her third, “Did I have a pair of purple overalls when I was younger?” Before I could answer I got the “GTG don’t want to be late for class.” One photo shared, one memory saved, and a new story made. 

You Surfed?!? 

Yes, I surfed. Way back when you could still barter blueberry muffins for a surf lesson or two and a ride out to Cisco Beach in a beat-up Ford van.  

 

Surfing and surfboard photos. Click to view the Artifct

It was the summer between my sophomore and junior years in college. I was working three jobs (bar tending, tutoring, and nannying) but it did not matter. I lived to surf. Any and every free moment was spent on the beach, surfboard in tow. I would (and often did) gladly sacrifice sleep for surfing.  

I smile every time I see these photos. They are a snapshot in time of a crazy, wonderful, totally unexpectedly perfect summer.  

And Miles to Go Before I Sleep 

This is one of the few photos I have printed and framed over the past ten years. My daughter and dear spouse have even asked on occassion when I was planning to replace the stock photo that came with the frame for a “real” photo. 

Sorry to disappoint, but this is the “real” photo. It’s one my favorite spots in the White Mountains, a boardwalk passage across a high-altitude swamp along the Zealand Falls Trail. 

 

And Miles to Go Before I Sleep. Click to view Artifct

Growing up, Robert Frost’s poetry was a constant companion. Whether out for a walk or repairing the paddock fences, there was always a quote or two at hand. Whereas some children are drilled in their ABCs and 123s, I was drilled in verses of one of New England’s most celebrated poets.  

I printed and framed this photo because (1) I love the majestic beauty of the White Mountains, and (2) it is a constant reminder that I have “miles to go before I sleep, and miles to go before I sleep.” It’s my little reminder to myself that like any good hiking trail, life is best taken one step at a time.  

Girls Just Wanna Have Fun 

This is a private Artifct, and for good reason! The stories, the memories, and the laughs. Always the laughs.  

 

Go Caps! Sorry, this Artifct is private. 

The photo though is one of my all-time favorites. I framed it the moment I got it, and that framed photo has graced every desk I’ve had since, pre-COVID and post-COVID. My daughter recently took a good look at it while helping me unpack and said, “Wow, you and Aunt G still look exactly the same!” That in and of itself made me smile.  

She then wanted to know the story behind the photo, hence one of my newest Artifcts. She knew it was me and Aunt G in the photo, but she didn’t know the story or even where the photo was taken. Small moments create bigger memories. 

Marry Me?  

This too is going to remain a private Artifct, but the photo is worth a thousand words. And yes, there are a thousand-plus words in the Artifct to back it up.  

Do you have one of those photos that makes you smile every time you see it? That it puts you in a good move no matter what? That’s what this photo does for me.  

 

Marry Me? Sorry, this Artifct is private.

It was taken the afternoon my now-husband proposed. We were in Telluride for the Blue Grass Festival. He proposed earlier that morning while out on a hike. I was so surprised it took me a moment to answer.  

After I said yes, he wanted to know what I thought he was going to ask. I told him, “I thought you were going to ask if I was hungry and if I wanted pizza!” Well, this photo was taken post-hike and post-pizza, right before we settled into our spots for another night of amazing bluegrass music with the San Juan Mountains as our backdrop.  

Like my favorite childhood photo, I can still feel the sunlight hit my face every time I look at this photo.  

Your Turn! 

Which five photos will you choose to Artifct this week? What five stories will you tell, what five memories will you share?  

Remember, don’t over think it. If you’re not sure where to start, look at your framed photos. Chances are they are framed for a reason! Still stuck for inspiration? Check out our Rescue Those Photos! checklist for some ideas to help you get started.  You can also check out our tips on How-To Artifct That Photo

Remember, photos can’t talk, but you can. Start telling your story today. 

 

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© 2025 Artifcts, Inc. All Rights Reserved.

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Artifcts Rolls Out Its First AI-Supported Feature: ARTIAssist

Artifcts is thrilled to announce the beta (aka test) launch of its AI-supported product suite ARTIAssist, now available to Arti Unlimited and Artifcts Professionals (ARTIPro) members. Before we tell you all about it, it’s important to give you some background as to how we got here. 

Early into this explosion of all things of AI, we attended a conference where a company was proudly showing off how it spent their investors’ dollars to create a “storytelling playground.” You could tell the chat tool about something that happened, and it would expound on that into a paragraphs long story.

We found it somewhere between out of touch and devoid of personal connection. We promised our Artifcts community we would not inflict this AI future on them.

What that company and so many others seem to overlook is the uniqueness of the human, of the individual, and their experiences and memories. In the words of our technical advisor, “AI gives you the most likely answer, not necessary the right answer.”  

Artifcts is taking advantage of technological evolution and advancements to preserve the human aspects, not just what AI can do. You can train an AI “agent,” but emotions are unique and personalized – that requires letting people preserve their memories. AI misses the uniqueness of a human, MY memory.  

Our value proposition is unique – Artifcts will be the anchor to authenticity, allowing human interactions to be preserved. No gimmicks.

So, with no further ado, read on to learn about our newest product, ARTIAssist. 

Meet ARTIAssist 

More than two years ago, we gave you a sneak peek into our plans for creating ARTIAssist. ARTIAssist describes our comprehensive tools developed by Artifcts that use artificial intelligence, image recognition, and natural language processing to help deliver ready-to-use descriptions, historical details, value estimates, and more to you!  
  
The first tool in the ARTIAssist suite is designed to support you as you create or edit an Artifct. You can activate ARTIAssist and behold a world of similar objects to your own, interesting details about the item, and even potential financial value.  

In the words of one our early testers, “Not everybody can meet with an appraiser, art historian, or be a guest of the "Antique Roadshow" on PBS. And while intrinsic "value" may be in the eye of the beholder, if someone has pieces (or collections) that are of significant value, the insights gained through ARTIAssist really helps in keeping these items in the family for generations.” 

Artifcts members can also use ARTIAssist to ask questions about an object. And, in a click, add the responses directly to your Artifct to enhance your personal story and memory as well as the provenance of your item. 

That last point is key - “to enhance your personal story and memory.” ARTIAssist does not replace you in the Artifct. And you cannot blindly trust what AI says. Look carefully at the details and make sure it provides information truly relevant to your specific item.

How will ARTIAssist help you?

ARTIAssist offers three major benefits: 

      1. Save you time – no more hopping from Google Lens to ChatGPT to auction sites and online marketplaces to learn about an object. 
      2. Know more about what you own – what is it, who designed it, how was it used and by whom, does it come in other colors and materials, etc. 
      3. Support for deciding “what’s next” – with more insights on the potential financial value in the current marketplace, understanding what it means to you versus the world, and learning of ways you could sell, donate, or upcycle it, you can make a better informed decision for what’s next for it. And document your decision in your Artifct!

So much of what people choose to Artifct is a mix of valuable items and items with intense sentimental value. Which one is worth more? It doesn't always matter. Just as long as it's been documented at Artifcts.

We have an open door!

Have feedback on this new beta feature? Is there a feature driving you a bit crazy or confusing you in any way? You can write us a Support@Artifcts.com. And be sure to catch up on past product updates, too!

button to jump to past product updates with Artifcts

Happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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