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Former CIA Officer Tackles Genealogical Puzzles and Dead-Ends

Heather Nickerson, Artifcts
April 20, 2022

Since founding the company, Ellen and I have had the pleasure of meeting and working with some extraordinary individuals—artists, creators, storytellers, fashion designers, and even map makers! That said, it’s not often we meet a fellow CIA analyst turned entrepreneur. 

Ellen and I met Lisa Maddox, Founder of Family History Intelligence (FHI) early on in our journey with Artifcts, and saw an immediate fit between Artifcts and FHI. We couldn’t help but think about all that family “stuff” as we listened to Lisa talk about the families she has worked with and the histories she has helped them uncover from decades—and sometimes even centuries—ago. 

Sure enough, families, “stuff,” and histories go hand in hand. Whether it is a collection of old letters from the turn of the century or long forgotten Civil War artifacts. Those objects all represent lives lived, histories told, and the very essence of what it is to be us, to be alive. 

I sat down with Lisa for a casual conversation last month and wanted to share with you more about what makes FHI unique as it helps families preserve their legacy.  

Heather Nickerson: What led you to make the leap from CIA analyst to entrepreneur? 

Lisa Maddox: I worked at the CIA because of its mission and the powerful, impactful contributions of that work. After a successful career there, I wanted to be my own boss, determine my own career path, apply those hard-earned skills, and continue to work on issues of value. Starting my own family history business encompassed all those desires. One additional influential factor was my mother’s Alzheimer’s diagnosis. The prospect of watching my mother lose her memories impressed upon me the importance of family and our histories.  

Nickerson: How have your analyst skills come into play with family history? 

Maddox: As an intelligence officer, I often analyzed issues with information gaps and misleading data. I applied rigorous analytical techniques to overcome information gaps and understand the context and environment surrounding the subject matter. When I lacked sufficient data, I came up with innovative ways to study the issue and collect additional information. This analysis and collection approach has enabled me to tackle genealogical puzzles and dead-ends. I go beyond what a traditional genealogist would do. My work in terrorism targeting also had direct application to finding and mapping out client’s ancestors. Finally, my attention to good versus bad sources has provided a natural advantage in my genealogy research.  

I go beyond what a traditional genealogist would do.

Nickerson: Respecting your client's privacy of course, could you share with us some favorite stories of things you've discovered in your research? 

Maddox: One of my favorite projects involved discovering information about my client's father’s arrest and brief placement in a Japanese internment camp after the Pearl Harbor attack. The research spanned numerous National Archives’ holdings, prompted me to ask friends throughout the country for help, and thankfully ended up uncovering the FBI case file!

Another memorable project included the discovery of a client’s ancestors in Hungary. We thought that we had hit a brick wall, because Hungarian records are not easily accessible and language barriers presented significant challenges. This was an important moment for my business, because I didn’t accept those limitations and found a way to proceed. Employing my intelligence officer skills, I established Hungary-based contacts and facilitated on-the-ground research, which uncovered data about several more generations for this client. It was amazing!   

Nickerson: What is most challenging about your work? 

Maddox: I have found marketing to be the most challenging aspect of running my own business. After a 15-year career where I sought to draw attention away from my job and work, I have struggled to feel comfortable talking about my work and selling my services. 

Nickerson: What do you wish people knew or better understood about genealogical research? 

Maddox: I wish people understood the limitations in discovering information about more recent ancestors and family members. Clients often ask for details about their parents or even grandparents, not understanding that privacy restrictions hinder availability of information; for example, 1950 census data just became publicly available. 

Nickerson: In your experience, what is the primary motivation for someone to contact you for help with their family history research? 

Maddox: There are two driving reasons most clients contact me. One, the client seeks to discover and then preserve the family legacy for generations to come. They want the family to ask questions and discuss their heritage before it’s too late and the elder generation’s input can no longer be accessed. Two, the client wants to give the ultimate sentimental gift to their loved one (spouse, parent, or grandparent). It’s the gift of knowledge and understanding your history.  

It’s the gift of knowledge and understanding your history

Nickerson: You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Maddox: Artifcts' approach to understanding and preserving the stories associated with sentimental objects and possessions is an interrelated service that could naturally be woven into FHI ancestor narratives. I’ve written stories about ancestors who fought in battles and then discovered that the client’s family still possesses that old weapon, uniform, or keepsake from a battle. Embedding an Artifct would enhance the story and our understanding of our ancestors and their experiences.   

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in uncovering the origins of your family history? You can reach out to Lisa at Family History Intelligence to start the conversation. 

Photos are provided by Family History Intelligence and designed by The Scout Guide in Alexandria, VA.

© 2022 Artifcts, Inc. All Rights Reserved.

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Many of us feel overwhelmed by the prospect of telling our stories never mind authoring a memoir. One. More. Thing. To do. And, "How do I even get started?”  

Companies exist that will send you daily and weekly prompts to help; some will even call you. You answer a question at a time until you get to some state of "done." This is a solid, time-tested strategy for any of life’s larger tasks, breaking it down into something smaller.  

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I'll use one of my most recent Artifcts as a simple example. I took my 13-year-old daughter to see the Broadway show Six. She loves choir and drama, and yet she couldn’t have been less excited in the days leading up to the show. I stayed quiet (which if you know me is quite a feat) and waited. The lights dimmed, the six wives and the all-female band took the stage. And ... magic! 

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Then one day about two years into Artifcts, a genealogist challenged me to show how Artifcts could easily help someone to tell their life story. Apparently this is the holy grail of the genealogy world. I eagerly accepted that challenge and gave myself 10 minutes to complete it. 

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      1. Created a new Artifct 
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      3. Picked a category. I used “Life Moments: Other Life Moments.” 
      4. Filled in the story. Within the 10 minutes, I wrote an 1,100-word story that included approximately 40 Artifcts via @ mentions and wove in each of my family members, key friends and other loved ones with @ mentions, too, giving them instant ‘View’ access to my story.
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      6. Tagged it. #LifeStory and #Genealogy made sense to me for single-click sorting to see other Artifcts with the same tags in the future. 

 

 
 
 
This 2.5 minute video shows you the @ feature in action.

Imagine the surprise of the genealogist who challenged me when I privately shared the Artifct with her and it was not just a story, but a multi-media surprise of layered stories about myself, my loved ones, the places of been, and the experiences I have accumulated, aka life!

The text of an Artifct blurred out for privacy but showing the title and names of linked Artifcts within the text

 
 
The green text represents the linked Artifcts that are sprinkled throughout my "life story" Artifct.
 
 
Don’t have 40 Artifcts? You could tell your story in 5 Artifcts, 30, or 100s. Artifcts you don’t weave into your story will always be one click away in your Artifcts collection for the full-er story! 

How Will You Write and Share Your Life Story? 

Artifcts is a gift. The reality is that if I were no longer here tomorrow, my family would know me and remember me with support from my Artifcts. No life story required.  

The life story Artifct I created is simple to create and a powerful, one-stop opportunity to hear the story from my perspective. And, best yet I can go in and edit and add to it any time I want. My story is not done. My perspective may yet shift, even on the way I see the past changes. And, who knows, one day my Artifcts may be the perfect fodder for LifeBook Memoirs to help me write my memoir. 

No matter how you choose to tell your stories, we beg you:

      • Create a digital backup. And make sure your loved ones know your story exists and how to get to it and ALL the supporting materials (photos, documents etc.) that went into it.
      • Do not let perfection or some idea that your stories don’t matter stand in your way. There’s no one “youer” than you!

We promise you it’s the big little details in life that everyone loves you for and wants to remember you for, too.

______________

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© 2023 Artifcts, Inc. All Rights Reserved.

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Who doesn’t love the board games, flag football, and annual viewing of movie favorites like Miracle on 34th Street, The Grinch, and Home Alone over the holidays with your family?

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#1. CREATE YOUR FREE ARTIFCTS MEMBERSHIP

Sign up free in 30 seconds, start to finish.

#2. DECIDE ON A THEME

Give your family a focus. Here are some ideas to get you started, but we also offer free checklists to inspire you:

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#5. CREATE YOUR ARTIFCT & PICK YOUR MOMENT

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© 2023 Artifcts, Inc. All Rights Reserved.

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