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Former CIA Officer Tackles Genealogical Puzzles and Dead-Ends

Heather Nickerson, Artifcts
April 20, 2022

Since founding the company, Ellen and I have had the pleasure of meeting and working with some extraordinary individuals—artists, creators, storytellers, fashion designers, and even map makers! That said, it’s not often we meet a fellow CIA analyst turned entrepreneur. 

Ellen and I met Lisa Maddox, Founder of Family History Intelligence (FHI) early on in our journey with Artifcts, and saw an immediate fit between Artifcts and FHI. We couldn’t help but think about all that family “stuff” as we listened to Lisa talk about the families she has worked with and the histories she has helped them uncover from decades—and sometimes even centuries—ago. 

Sure enough, families, “stuff,” and histories go hand in hand. Whether it is a collection of old letters from the turn of the century or long forgotten Civil War artifacts. Those objects all represent lives lived, histories told, and the very essence of what it is to be us, to be alive. 

I sat down with Lisa for a casual conversation last month and wanted to share with you more about what makes FHI unique as it helps families preserve their legacy.  

Heather Nickerson: What led you to make the leap from CIA analyst to entrepreneur? 

Lisa Maddox: I worked at the CIA because of its mission and the powerful, impactful contributions of that work. After a successful career there, I wanted to be my own boss, determine my own career path, apply those hard-earned skills, and continue to work on issues of value. Starting my own family history business encompassed all those desires. One additional influential factor was my mother’s Alzheimer’s diagnosis. The prospect of watching my mother lose her memories impressed upon me the importance of family and our histories.  

Nickerson: How have your analyst skills come into play with family history? 

Maddox: As an intelligence officer, I often analyzed issues with information gaps and misleading data. I applied rigorous analytical techniques to overcome information gaps and understand the context and environment surrounding the subject matter. When I lacked sufficient data, I came up with innovative ways to study the issue and collect additional information. This analysis and collection approach has enabled me to tackle genealogical puzzles and dead-ends. I go beyond what a traditional genealogist would do. My work in terrorism targeting also had direct application to finding and mapping out client’s ancestors. Finally, my attention to good versus bad sources has provided a natural advantage in my genealogy research.  

I go beyond what a traditional genealogist would do.

Nickerson: Respecting your client's privacy of course, could you share with us some favorite stories of things you've discovered in your research? 

Maddox: One of my favorite projects involved discovering information about my client's father’s arrest and brief placement in a Japanese internment camp after the Pearl Harbor attack. The research spanned numerous National Archives’ holdings, prompted me to ask friends throughout the country for help, and thankfully ended up uncovering the FBI case file!

Another memorable project included the discovery of a client’s ancestors in Hungary. We thought that we had hit a brick wall, because Hungarian records are not easily accessible and language barriers presented significant challenges. This was an important moment for my business, because I didn’t accept those limitations and found a way to proceed. Employing my intelligence officer skills, I established Hungary-based contacts and facilitated on-the-ground research, which uncovered data about several more generations for this client. It was amazing!   

Nickerson: What is most challenging about your work? 

Maddox: I have found marketing to be the most challenging aspect of running my own business. After a 15-year career where I sought to draw attention away from my job and work, I have struggled to feel comfortable talking about my work and selling my services. 

Nickerson: What do you wish people knew or better understood about genealogical research? 

Maddox: I wish people understood the limitations in discovering information about more recent ancestors and family members. Clients often ask for details about their parents or even grandparents, not understanding that privacy restrictions hinder availability of information; for example, 1950 census data just became publicly available. 

Nickerson: In your experience, what is the primary motivation for someone to contact you for help with their family history research? 

Maddox: There are two driving reasons most clients contact me. One, the client seeks to discover and then preserve the family legacy for generations to come. They want the family to ask questions and discuss their heritage before it’s too late and the elder generation’s input can no longer be accessed. Two, the client wants to give the ultimate sentimental gift to their loved one (spouse, parent, or grandparent). It’s the gift of knowledge and understanding your history.  

It’s the gift of knowledge and understanding your history

Nickerson: You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Maddox: Artifcts' approach to understanding and preserving the stories associated with sentimental objects and possessions is an interrelated service that could naturally be woven into FHI ancestor narratives. I’ve written stories about ancestors who fought in battles and then discovered that the client’s family still possesses that old weapon, uniform, or keepsake from a battle. Embedding an Artifct would enhance the story and our understanding of our ancestors and their experiences.   

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in uncovering the origins of your family history? You can reach out to Lisa at Family History Intelligence to start the conversation. 

Photos are provided by Family History Intelligence and designed by The Scout Guide in Alexandria, VA.

© 2022 Artifcts, Inc. All Rights Reserved.

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What Should You Do with Old Holiday Cards?

The holidays leave behind more than sweet memories and leftover cookies—they often leave behind piles of holiday cards, envelopes, and handwritten sentiments that can accumulate year after year. Many of us have bins tucked away in closets filled with cards we think we’ll revisit someday. But what if there was a better way to preserve the heartfelt thoughts without keeping a mountain of paper?  

At Artifcts, we believe you can keep the memories and reduce the clutter creating a win-win for all. Read on to learn how to give your holiday cards a second life that actually honors the story behind them. 

Rethink What You’re Really Saving 

Holiday cards are meaningful because of the thought and connection behind them—not because of the paper they’re printed on. Most cards are never meant to be kept forever, yet many of us hang onto them like keepsakes.  

According to a recent article in the New York Post, 85 percent of Americans say they will not throw away their holiday cards this year, with the average reader claiming to have 17 cards. We get it! We like seeing our loved ones’ handwriting, and we love looking back at the old photos and re-reading the funny stories contained within. The beauty of Artifcts though is that you can capture the memory and meaning before letting go of the physical card.  

85 percent of Americans say they will not throw away their holiday cards this year...

Step-by-Step: From Card Clutter to Meaningful Memories

  1. Artifct the Best Ones 

Take a photo of your favorite holiday cards—the ones with truly personal, handwritten messages or special photos. Upload the images to Artifcts and add a story or description: who sent it, what the message meant to you, and why it stood out. You can even add audio or video too. This way, you preserve the heart of the card forever, even if the paper gets recycled later.  

 

One of our co-founder Heather's favorite holiday cards. Sorry, this Artifct is private!

Pro tip #1: Consider grouping cards by year or theme (e.g., “Holiday 2025”) so you can see how handwriting, designs, and messages change over time. Add a custom, private tag to the grouping so you can easily sort and search through your collection years from now. Our co-founder Heather uses a tag #frommattwithlove to quickly find the cards her husband has sent her over the years. 

Pro tip #2: Feeling overwhelmed by the number of cards? Group the photos into a single PDF and upload the PDF to Artifcts thus creating a single Artifct for all your cards this year.   

  1. Let Go Without Guilt 

Once you’ve preserved the memory with Artifcts you can recycle generic or less meaningful cards and maybe keep only a few select physical favorites if you really want. Downsizing your card collection from 17 (!) to three creates a more manageable, meaningful collection. This approach keeps holiday clutter under control while also preserving the memories, without bins and boxes taking over your home. 

It also helps you avoid the bin of forgotten cards. How many of us have that bin? And when was the last time we looked at it?  Feelings of guilt around tossing holiday cards are common but holding onto every single one can quickly become a burden rather than a joy. 

Creative Ways to Give Cards New Life 

Feeling creative? Hate the thought of simply recycling your old cards? If you enjoy repurposing things physically, here are some fun ways to reuse parts of old cards in lieu of recycling them: 

  • Cut out decorative fronts to make gift tags
  • Use images in a holiday scrapbook (with your Artifcts QR code inside!) 
  • Repurpose card pieces in crafts or family projects
  • Donate card fronts to local schools or nonprofits that reuse them  

These ideas let you enjoy the look and feel of your cards without storing them all year long AND ensuring the paper that they were printed on is kept out of a landfill.  

Make It a Holiday Habit 

In case you missed last week's ARTIcle, it should come as no surprise that we're all about habits here at Artifcts. Next time you finish celebrating (be it a birthday or a holiday), take a moment to Artifct your favorite cards. In a short time, you’ll have a beautiful digital collection of holiday love that you can revisit and share anytime with family, inspire future generations, or simply enjoy reflecting on year after year.  

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Old cards, photos, and letters on your mind? You might also enjoy these related ARTIcles:

What Should You Do with Old Scrapbooks?

Rescue Mission! That's More Than a Photo

How to Artifct Cards & Letters

© 2026 Artifcts, Inc. All Rights Reserved.

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At Artifcts We’re Talking #HabitChange in the New Year

As we kick off a brand new year, it’s the perfect moment to reflect on how small shifts in our routines can create lasting change. With 2026 underway, many of us are thinking not just about resolutions, but about building habits that genuinely stick and bring more meaning to our everyday lives.

Changing habits isn’t easy — especially when it comes to creating new ways of preserving memories, stories, and the things that matter most. Whether you’re looking to be more intentional about documenting family histories, organizing meaningful items, or simply wanting to make sure important moments aren’t lost, we're here to help.

At Artifcts, we're big fans of the book, Atomic Habits by James Clear, it's a must read in our view because it speaks to all of us no matter our day-to-day way of living. 

For example, are you the type of person for whom the moment an item is added to your to-do list you ignore it as though it were written in invisible ink? Or do you sweat that list out until it's done, hopefully as soon as possible, and then cross it off your list with great satisfaction? 

Yup, James Clear sees us all and has strategies to help. 

In case you haven't read, or have no interest in reading, his book, we've developed some practical strategies and insights to help you turn #HabitChange into lasting practices, and make 2026 the year you preserve what matters most in ways that are simple, sustainable, and personally meaningful. 

Read on for tips that will help you shape routines that support your goals — from starting new habits to keeping them — and bring purpose and clarity to how you care for the memories and items you treasure.

Three Habit Strategies for our Artifcts Community 

STRATEGY ONE 

Like everything else in life, to create new habits, you need to consider first what “rewards” you want from, in this case, Artifcting. Depending on your situation, maybe you identify with one of these, and it will help guide you to the right habit-based approach to Artifcting and what you do with your Artifct once you create it: 

  • I need to be better organized and in greater control of the ‘stuff’ around me. Consider our 5 Ways to Start Artifcting, room by room, most valuable, most cherished, that closet you hate to open … 
  • I want to make sure my loved one is not forgotten. Artifcting need not be a solo experience. Create an invite-only circle to share and remember those who you have lost. 
  • I want to document and share my family history. Invite-only circles on Artifcts are one place to start so that you can invite family in to see heirlooms, but social media groups are often another great source of information, and you can easily share your Artifcts into social media for more fact and family lore gathering. 
  • I love swapping good stories, laughing and remembering with friends and family. So try sharing an Artifct or two and see how that works for you; add audio or video too so your loved ones can hear your story in your voice.  

STRATEGY TWO 

Frame Artifcting as a "when" activity so it becomes intentional. The key here is to be very specific! 

  • "Every Sunday when my husband watches the football game, I'll grab my phone and create two new Artifcts." 
  • "When I add something into storage, I'll Artifct it first."
  • “When I buy something over $100, I will ask myself, “Is this an Artifct?” and Artifct it on the spot (with receipt!) and fill in the full details later. 
  • "When I unpack my suitcase, I'll Artifct my new mementos along with the photos from the trip." 
  • "Every Friday when my son brings his art folder home, I’ll Artifct his projects with him while he has an after-school snack.” 

STRATEGY THREE 

Try out what Clear calls "habit stacking" to incorporate Artifcting into your regular routines and existing habits. 

  • "Each season when I organize my closet, I'll Artifct any sentimental pieces, and then sort the items into three piles: keep, consignment, or donation." 
  • "As I review my estate plan each year, I will check that my Artifcts are included in the tangible assets memorandum."
  • “As I add an item to my daughter's baby keepsakes box, I will Artifct it. Then I will put the box away immediately.” 
  • "While we put away the holiday decorations each winter, we will take breaks. During the breaks we’ll Artifct special ornaments, cards, etc.” 

The best way to build a new habit is to start small — and start now. Create one Artifct. See how easy it is. No pressure, no perfection required — just one story, one moment, one memory captured.

From there, build a rhythm that works for you, on your schedule. One Artifct a week adds up faster than you might expect. By the end of the year, you’ll have 52 Artifcts, 52 stories, and 52 memories preserved — a meaningful collection of what matters most.

This is how preservation becomes a habit — not a task. Begin today by creating your first Artifct. Happy Artifcting!

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© 2026 Artifcts, Inc. All Rights Reserved. 

Any mistakes in the interpretation of the habits to Artifcting belong to Artifcts. In fact, we would encourage you to download the free habit cheat sheets from the author at atomichabits.com/cheatsheet

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Looking Back with Gratitude, Looking Ahead with Purpose

Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

We were also honored to be named one of Family Tree Magazine’s Top Genealogy Tech Websites for the third year in a row. This recognition reflects our continued commitment to supporting families, historians, and everyday memory-keepers with thoughtful, accessible technology. 

In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

On the product side, we reached a major milestone with the launch of ARTIAssist, our first AI-backed feature. ARTIAssist was designed to make creating Artifcts easier and more intuitive, helping members capture historical and factual details behind their most cherished keepsakes. This was a big step forward for us, and we’re just getting started. 

None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

  • Continued refinement of ARTIAssist and other AI-powered tools to help you create new Artifcts with confidence and ease 
  • Virtual workshops designed to help you get the most out of every Artifcts feature 
  • And a growing team, bringing new ideas, energy, and expertise to better serve our community 

Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
Happy New Year ✨ 

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