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Former CIA Officer Tackles Genealogical Puzzles and Dead-Ends

Heather Nickerson, Artifcts
April 20, 2022

Since founding the company, Ellen and I have had the pleasure of meeting and working with some extraordinary individuals—artists, creators, storytellers, fashion designers, and even map makers! That said, it’s not often we meet a fellow CIA analyst turned entrepreneur. 

Ellen and I met Lisa Maddox, Founder of Family History Intelligence (FHI) early on in our journey with Artifcts, and saw an immediate fit between Artifcts and FHI. We couldn’t help but think about all that family “stuff” as we listened to Lisa talk about the families she has worked with and the histories she has helped them uncover from decades—and sometimes even centuries—ago. 

Sure enough, families, “stuff,” and histories go hand in hand. Whether it is a collection of old letters from the turn of the century or long forgotten Civil War artifacts. Those objects all represent lives lived, histories told, and the very essence of what it is to be us, to be alive. 

I sat down with Lisa for a casual conversation last month and wanted to share with you more about what makes FHI unique as it helps families preserve their legacy.  

Heather Nickerson: What led you to make the leap from CIA analyst to entrepreneur? 

Lisa Maddox: I worked at the CIA because of its mission and the powerful, impactful contributions of that work. After a successful career there, I wanted to be my own boss, determine my own career path, apply those hard-earned skills, and continue to work on issues of value. Starting my own family history business encompassed all those desires. One additional influential factor was my mother’s Alzheimer’s diagnosis. The prospect of watching my mother lose her memories impressed upon me the importance of family and our histories.  

Nickerson: How have your analyst skills come into play with family history? 

Maddox: As an intelligence officer, I often analyzed issues with information gaps and misleading data. I applied rigorous analytical techniques to overcome information gaps and understand the context and environment surrounding the subject matter. When I lacked sufficient data, I came up with innovative ways to study the issue and collect additional information. This analysis and collection approach has enabled me to tackle genealogical puzzles and dead-ends. I go beyond what a traditional genealogist would do. My work in terrorism targeting also had direct application to finding and mapping out client’s ancestors. Finally, my attention to good versus bad sources has provided a natural advantage in my genealogy research.  

I go beyond what a traditional genealogist would do.

Nickerson: Respecting your client's privacy of course, could you share with us some favorite stories of things you've discovered in your research? 

Maddox: One of my favorite projects involved discovering information about my client's father’s arrest and brief placement in a Japanese internment camp after the Pearl Harbor attack. The research spanned numerous National Archives’ holdings, prompted me to ask friends throughout the country for help, and thankfully ended up uncovering the FBI case file!

Another memorable project included the discovery of a client’s ancestors in Hungary. We thought that we had hit a brick wall, because Hungarian records are not easily accessible and language barriers presented significant challenges. This was an important moment for my business, because I didn’t accept those limitations and found a way to proceed. Employing my intelligence officer skills, I established Hungary-based contacts and facilitated on-the-ground research, which uncovered data about several more generations for this client. It was amazing!   

Nickerson: What is most challenging about your work? 

Maddox: I have found marketing to be the most challenging aspect of running my own business. After a 15-year career where I sought to draw attention away from my job and work, I have struggled to feel comfortable talking about my work and selling my services. 

Nickerson: What do you wish people knew or better understood about genealogical research? 

Maddox: I wish people understood the limitations in discovering information about more recent ancestors and family members. Clients often ask for details about their parents or even grandparents, not understanding that privacy restrictions hinder availability of information; for example, 1950 census data just became publicly available. 

Nickerson: In your experience, what is the primary motivation for someone to contact you for help with their family history research? 

Maddox: There are two driving reasons most clients contact me. One, the client seeks to discover and then preserve the family legacy for generations to come. They want the family to ask questions and discuss their heritage before it’s too late and the elder generation’s input can no longer be accessed. Two, the client wants to give the ultimate sentimental gift to their loved one (spouse, parent, or grandparent). It’s the gift of knowledge and understanding your history.  

It’s the gift of knowledge and understanding your history

Nickerson: You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Maddox: Artifcts' approach to understanding and preserving the stories associated with sentimental objects and possessions is an interrelated service that could naturally be woven into FHI ancestor narratives. I’ve written stories about ancestors who fought in battles and then discovered that the client’s family still possesses that old weapon, uniform, or keepsake from a battle. Embedding an Artifct would enhance the story and our understanding of our ancestors and their experiences.   

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in uncovering the origins of your family history? You can reach out to Lisa at Family History Intelligence to start the conversation. 

Photos are provided by Family History Intelligence and designed by The Scout Guide in Alexandria, VA.

© 2022 Artifcts, Inc. All Rights Reserved.

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Every Room Has a Story: Bathroom Edition

Reading time: 3 minutes 

Welcome to the third in our series of the stories of your living spaces: Your bathroom. The first room we visited was the living room. We went for gold, tackling what we think is the most difficult space first. You likely spend a lot of time there as do guests to your home, upping the pressure.

Then we stepped into the delightful chaos of kids' rooms. So many "core memories"—wink and a nod to all of you "Inside Out" fans—standing between you and a decluttered space. And we all know how much easier it is to find 'stuff' and how much more likely 'stuff' is to get used if it's not an energy zapping, overwhelming chaotic situation.

Today we’re moving on to the bathroom, which in turn we think is the simplest space to tackle. And our guest from this spring's Evenings with Artifcts, Zoë Kim of Raising Simple, agrees. The bathroom is the room most likely to have the least number of sentimental objects within, making it simpler to declutter. It’s also simpler to declutter because much of what you keep in there has an expiration date or is naturally used up!

 
 
 
Watch the full Evenings with Artifcts event with Zoë on YouTube.

Stories & Your Bathroom

Hear us out. We know that strictly speaking, bathrooms are about utility first and possibly refuge second, as in the cliche, “Found crying in the bathroom.” We also signal “refuge” when we install the finest shower heads and bathtubs our imaginations have invented to help us relax. Relaxation is surely a top reason for decorators to focus on creating calm in the bathroom. 

If you are seeking calm and relaxation, is it only about color schemes and relaxation potions? Let's talk about the overlooked “why” of the ‘stuff’ in your loo: Why we have the items we do, what they mean to us, why we keep them, and ultimately for some things, what we want others to know about them. 

1. Don’t be shocked, knickknacks live in the bathroom, too. Perfume bottles that are essentially empty, hair clips from an evening event a decade ago, and thingamabobbers with a singular use that you never actually took up (sort of like exercise equipment), such as facial rollers, hair irons, and miracle machines and patches that solve headaches and body aches. 

Sneaky sentimentality can be in play here, too. Did that scent remind you of a special time or person? Did you wear that hair clip with a particular dress on a particular evening? Will you use these again? Are these and items like them taking up an increasingly large volume of space you cannot afford? Does anyone know why these items are special to you? Snap a pic, take a selfie-style video, and Artifct that. Place it all in a box. Come back to it in 30 days. Can you let it go? 

Our co-founder Ellen surprised herself when she realized that of course she has a sentimental item stashed away in her bathroom, she sees it daily: A now 24-year-old makeup brush from Face Stockholm.  

long, skinny makeup brush

“I was studying abroad in Sweden, and we loved going to Stockholm on weekends. Everything was sort of out-of-reach expensive for college students, so we mostly window shopped. We were in a make up shop, a lot like today’s Sephora empire, and I settled on buying just the brush. Crazy to think it’s still there; I see it daily, and it makes me smile."

2. Walls. They don’t have to be just for towels and cabinets. Do you include art on yours, humidity tolerant art, that is? It’s funny how a glimpse of something positive, art you love, a photo of a group of friends or scene from your childhood home, can help you take down that heart rate a notch.  

 Lavez les mains in blue font

You could easily flip that on its head, too. A half-bath is a great place for a splash of humor on a wall in the form of art or a nicely arrayed collection. Distraction plus humor, why not?

All that said, if every time you look at that ‘stuff’ on the wall you feel annoyed – it's no longer your style, it’s fraying or warping, it was a hand-me-down you felt compelled to hang somewhere – take it down! Don’t let these feelings haunt you. If you truly feel guilty, Artifct That. It will do you good.

3. Function for the win. Above all else, obviously a bathroom is about function. If you have not made room for spare toilet paper, a drying rack big enough and tough enough for your day-to-day towels, swimsuits or whatever else you don’t want to get musty, tackle it first. Take the stress out for you and others that need to use that room.  

True story: A friend came to visit. The new washcloths laid out were a beautiful plush white like in a hotel. The friend was stressed out by the towels and avoided using them for fear of staining them with makeup. Think before you buy. Comfort first! 

4. Nature belongs here, too. The simplest way to bring in a bit of the feng sui advised natural components is to wrap string at the end of a bundle of eucalyptus and hang it from your showerhead. A pop of color and what many find to be a relaxing scent too. If the story you’ve created to encompass this space is relaxation, go for the eucalyptus.  

What stories will you uncover? Send them in to us at Editor@Artifcts.com or join the conversation on Instagram (@TheArtiLife) or Facebook (@Artifcts). We'd be delighted to hear from you!

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Check out other "Every Room Has a Story" ARTIcles by Artifcts:

Living Room

Kid's Room

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© 2024 Artifcts, Inc. All Rights Reserved.

Read more
Have Passport. Willing to Travel.

Reading time: 4 minutes 
 
With summer travel on our minds, we had some fun recently looking up basic US passport facts available from the U.S. Department of State, Bureau of Consular Affairs, which is the issuing authority for U.S. passports:

      • There are approximately 160 million active US passports, including US territories. There’s some double counting in there for those with a passport book and card, but you get a sense of scale when we have a total population of roughly 340 million.
      • A state-by-state look at new passports issued as a percentage of each state’s population (est. July 2023) really got our attention. Top of the pile: Washington D.C., New Jersey, Massachusetts, Hawaii, and New York. States with the most subdued interest in new passports: West Virginia, Mississippi, Arkansas, Alabama, and Kentucky.
      • Despite all the changes that COVID brought to travel, valid dates for those passports remain unchanged. A child’s passport is still good for 5 years, an adult’s for 10. Makes sense, too. Children under 16 years of age surely change a lot more, on average, than we adults do. And, let’s face it, this probably makes many adults happy if they prefer a younger them in their official passport photo.

Why do we care about passports at Artifcts? Clearly we’re not alone based on the numbers! And talking about the first trip you took on a new passport is a lot more fun than talking about the weather or the latest highway construction project! How old were you? Where did you go? HOW did it go? Scratch that, ask about a first or most recent trip on any passport. Think how different you and your life were 10 years ago and what was guiding you to pick one travel destination over another. 
 
Your passport stamps and visas can unlock so many memories and stories. 
 
Our co-founder Ellen got her first passport to study abroad in Sweden during her junior year of undergraduate studies. Contrast that to her most recent passport which she first used to travel to Israel to speak on a conference panel about technology innovation and human legacy.  
 
In contrast, our other co-founder, Heather, got her first passport to travel to France to study abroad her sophomore year in high school. Her most recent passport stamp? Well, she’s currently mid-trip in the Bahamas, accompanying her husband on his work trip and wrangling brownouts and bugs as she works remote. Oh the stories (and the Artifcts)!

Artifct That Passport!

We have a robust “How to Artifct {fill in the blank}” series that we’ve published over the years. We highly recommend putting it to the test as you Artifct.  
 
Today we’re expanding that series with our best tips to preserve your passports and the memories they hold. Why would you Artifct your passport? To remember and re-live and share all those great and not-so-great travel memories—come on, who has had PERFECT travel and no horror stories to share?  
 
Artifcting passports also makes it easy to pull up trip details to repeat those travels down the road or share with a friend who plans to travel to the same destination. No losing that information in Google Docs, email, or hardcopy only.  
 
See, Artifcts are both everything you can wish for in capturing your stories and memories and incredibly practical, too! 
 
Here's your recipe for Artifcting passports: 
 
1. Start each Artifct with a photo of a stamp and/or visa in your passport. It gets you the location and the date in one go!

2. Add videos and photo:

      • Picture of you in the country.  
      • Video you took out exploring.  
      • Photos of mementos you bought or collected (art, ceramics, t-shirts, pins and spoons, shells and rocks…).
      • Framed picture on your wall from a trip.

3. Don’t forget to add “Documentation” to your Artifct:

      • Travel itinerary (flights, hotels, reservations, museums etc.)
      • Original photo file in case you want to reprint it in the future
      • Receipts, certificates of authenticity, and/or appraisals for any valuable travel mementos you purchase and may need to insure, add to your will, or re-sell one day

4. Now add the story. Use 5 words or 5,000, it’s up to you. No story burden here. And you can choose to add the story in writing or by using voice-to-text or directly recording in the Artifcts app. 
 
 
Want the easy-bake recipe instead?  
 
If what you really want is to tell your favorite stories from the places you’ve been or simply keep track, you can create an Artifct featuring photos of pages of stamps (instead of a single stamp at a time). Then in the Artifct “Description or story,” list out the locations pictured in the stamps and the stories for each. Done!

passport open to show stamps and a visa

 
 
Each stamp has a story. Bonus! The dates make it simple to ensure your Artifct shows up in the right place in your timeline.

Connecting & Sharing Your Artifcted Travel Stories and Mementos

If you’re ready to step beyond the passport only, remember these great Artifcts features and services can help you along the way.

QR CODES

For most travel mementos, you can print or use an Artifcts QR code sticker to link the item, whether the expired passport itself or a ceramic vase you bought in a shop in Italy, with the Artifct. Now anyone who comes across it can scan to get the story.

An Artifcts QR code sticker on a music box from Switzerland

 
 
It's easy to link your Artifct to a QR code sticker - scan and up pops the story!

 
USE @ IN THE ARTIFCT STORY

You can also inter-link your Artifcted stories by typing @ into the story of an Artifct and choosing another related Artifct. That way, all your Italy stories can link together!

 
 
The story in this Artifct includes @ links to people and other Artifcts! Click the image to view the Artifct.

PUBLISH A CUSTOM BOOK WITH US

You may also want to share your stories in a good old fashion book. We know, books can take a lot of work to upload all the photos, lay them out, pick the fonts, fit the text, and so on. Not at Artifcts! Enjoy the memories, we can help with the rest.  
 
Simply purchase a book with our partner Akin, select all the Artifcts you want to publish to a book, and click share to privately send the Artifcts to Akin to layout in your book. You’ll receive a proof before the books are ordered and arrive on yours or a loved one’s doorstep. We have tips to enhance your Artifcts for publication available here, too.

An Artifct published in a book with its story and a QR code to access all the other photos and videos

 
 
Once you create your Artifcts, select any to create a custom book with our partner Akin.

We hope you're inspired to get Artifcting those travel moments hidden within your passport. Happy July to you all!

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© 2024 Artifcts, Inc. All Rights Reserved.

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MassChallenge Invites Artifcts Into Early-Stage Accelerator

We interrupt your normal Wednesday ARTIcles story to offer you greetings from Boston, Massachusetts. The Artifcts co-founders flew to Boston yesterday to take part in a multi-day launch of the MassChallenge Early-Stage Accelerator program, one of the world’s top accelerator programs. What’s that? Read on!

As a self-funded, patented startup poised to become a household name—because, let’s face it, who doesn’t have stuff or stories—the team at Artifcts wants to ensure that we’re delivering to you not just the best product to capture the stories, history, and value of all you collect, accumulate, and inherit in life, but that we do so always with an eye toward the best in tech, the best in how we operate (lean!), and more.

MassChallenge is a global network for innovators working to solve massive challenges. MassChallenge connects startups, experts, corporations, and communities to grow and transform businesses and does not take any equity from companies who participate. According to Mass Challenge, the early-stage accelerator has facilitated a remarkable $9B+ in funding for its cohorts.

Of the 1,300+ companies to apply, Artifcts was selected along with approximately 120 others to work together over the next 3 months with industry mentors and partners to challenge how we operate, means to improve, and of course how to grow. While you won’t see any immediate change at Artifcts as we work through the program, we hope that we’ll come out stronger than ever and with new ideas for how to better connect with you and help you to enjoy all that Artifcts offers.

Opening session of MassChallenge, Boston, July 9

 
 
Andrew Bialecki, CEO & Founder of Klaviyo, shares his startup journey during the opening event.

In the meantime, please, continue to Artifct. Share Artifcts with friends and family. We may not have the marketing budget of a goliath corporation, but we have amazing community members who want to see Artifcts succeed. We’re so grateful. And, if you have ideas of what you’d like to see next at Artifcts, or even suggestions for what we could do to make your experience better, let us know! We love and take feedback from our ARTI community to heart.

Wish us luck as we roll up our sleeves and dive into the MassChallenge world!

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Curious about what else we've been up to?

Explore some of Artifcts' other "As featured in" and awards through the years.

© 2024 Artifcts, Inc. All Rights Reserved.

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