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Former CIA Officer Tackles Genealogical Puzzles and Dead-Ends

Heather Nickerson, Artifcts
April 20, 2022

Since founding the company, Ellen and I have had the pleasure of meeting and working with some extraordinary individuals—artists, creators, storytellers, fashion designers, and even map makers! That said, it’s not often we meet a fellow CIA analyst turned entrepreneur. 

Ellen and I met Lisa Maddox, Founder of Family History Intelligence (FHI) early on in our journey with Artifcts, and saw an immediate fit between Artifcts and FHI. We couldn’t help but think about all that family “stuff” as we listened to Lisa talk about the families she has worked with and the histories she has helped them uncover from decades—and sometimes even centuries—ago. 

Sure enough, families, “stuff,” and histories go hand in hand. Whether it is a collection of old letters from the turn of the century or long forgotten Civil War artifacts. Those objects all represent lives lived, histories told, and the very essence of what it is to be us, to be alive. 

I sat down with Lisa for a casual conversation last month and wanted to share with you more about what makes FHI unique as it helps families preserve their legacy.  

Heather Nickerson: What led you to make the leap from CIA analyst to entrepreneur? 

Lisa Maddox: I worked at the CIA because of its mission and the powerful, impactful contributions of that work. After a successful career there, I wanted to be my own boss, determine my own career path, apply those hard-earned skills, and continue to work on issues of value. Starting my own family history business encompassed all those desires. One additional influential factor was my mother’s Alzheimer’s diagnosis. The prospect of watching my mother lose her memories impressed upon me the importance of family and our histories.  

Nickerson: How have your analyst skills come into play with family history? 

Maddox: As an intelligence officer, I often analyzed issues with information gaps and misleading data. I applied rigorous analytical techniques to overcome information gaps and understand the context and environment surrounding the subject matter. When I lacked sufficient data, I came up with innovative ways to study the issue and collect additional information. This analysis and collection approach has enabled me to tackle genealogical puzzles and dead-ends. I go beyond what a traditional genealogist would do. My work in terrorism targeting also had direct application to finding and mapping out client’s ancestors. Finally, my attention to good versus bad sources has provided a natural advantage in my genealogy research.  

I go beyond what a traditional genealogist would do.

Nickerson: Respecting your client's privacy of course, could you share with us some favorite stories of things you've discovered in your research? 

Maddox: One of my favorite projects involved discovering information about my client's father’s arrest and brief placement in a Japanese internment camp after the Pearl Harbor attack. The research spanned numerous National Archives’ holdings, prompted me to ask friends throughout the country for help, and thankfully ended up uncovering the FBI case file!

Another memorable project included the discovery of a client’s ancestors in Hungary. We thought that we had hit a brick wall, because Hungarian records are not easily accessible and language barriers presented significant challenges. This was an important moment for my business, because I didn’t accept those limitations and found a way to proceed. Employing my intelligence officer skills, I established Hungary-based contacts and facilitated on-the-ground research, which uncovered data about several more generations for this client. It was amazing!   

Nickerson: What is most challenging about your work? 

Maddox: I have found marketing to be the most challenging aspect of running my own business. After a 15-year career where I sought to draw attention away from my job and work, I have struggled to feel comfortable talking about my work and selling my services. 

Nickerson: What do you wish people knew or better understood about genealogical research? 

Maddox: I wish people understood the limitations in discovering information about more recent ancestors and family members. Clients often ask for details about their parents or even grandparents, not understanding that privacy restrictions hinder availability of information; for example, 1950 census data just became publicly available. 

Nickerson: In your experience, what is the primary motivation for someone to contact you for help with their family history research? 

Maddox: There are two driving reasons most clients contact me. One, the client seeks to discover and then preserve the family legacy for generations to come. They want the family to ask questions and discuss their heritage before it’s too late and the elder generation’s input can no longer be accessed. Two, the client wants to give the ultimate sentimental gift to their loved one (spouse, parent, or grandparent). It’s the gift of knowledge and understanding your history.  

It’s the gift of knowledge and understanding your history

Nickerson: You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Maddox: Artifcts' approach to understanding and preserving the stories associated with sentimental objects and possessions is an interrelated service that could naturally be woven into FHI ancestor narratives. I’ve written stories about ancestors who fought in battles and then discovered that the client’s family still possesses that old weapon, uniform, or keepsake from a battle. Embedding an Artifct would enhance the story and our understanding of our ancestors and their experiences.   

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in uncovering the origins of your family history? You can reach out to Lisa at Family History Intelligence to start the conversation. 

Photos are provided by Family History Intelligence and designed by The Scout Guide in Alexandria, VA.

© 2022 Artifcts, Inc. All Rights Reserved.

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How to Prepare for a Move Without Losing Your Mind (Or Your Child’s Lovey)

Our co-founder Heather is getting ready for her fourth move in five years. At this point, you'd think she'd have moving down to a science. 

Spoiler alert, she doesn't. 

The thing is, even if you've moved multiple times, no one prepares you for the inevitable chaos. The boxes all start out neatly taped and labeled. Then somehow, hours later you find yourself surrounded by a sea of cardboard, balled up packing tape, and a child on the verge of a meltdown screaming "Mom, where's Shimmering Star?" For the record, Shimmering Star is the stuffed bunny you repeatedly reminded said child NOT to pack in a box and instead carry in their day pack.  

Bonus points if your spouse simultaneously chimes in with, "Honey, where'd you put the coffee maker?" while the dog is desperately looking your way with his patented, please-tell-me-you-remembered-my-kibble-mom look.  

Moving has a remarkable way of making even the most organized person question every life choice that led to accumulating so much...stuff. 

The good news? While you can't eliminate every "Where's the XYZ?" moment, you can make the entire process dramatically easier by getting organized before you pack your first box. 

It's tempting to start packing as soon as you know you're moving, but taking the time to declutter and organize first will save you time, money, and stress. Even better, it's the perfect opportunity to preserve the stories and details behind the belongings that matter most with Artifcts. 

Step 1: Declutter Before You Pack 

Why pay to move things you no longer need, use, or love? 

Every box you eliminate means less to pack, less to transport, less to unpack, and less to find a home for in your new space. Decluttering before a move also gives you a fresh start, allowing your new home to reflect your current lifestyle—not years of accumulated "just in case" items. 

If you're wondering where to begin, consider tackling items like: 

  • Duplicate kitchen gadgets and cookware
  • Clothing that no longer fits or hasn't been worn in years
  • Expired pantry items and medications
  • Old paperwork and manuals that can be securely shredded or recycled
  • Broken electronics and tangled cords
  • Outgrown toys and games
  • Decorative items that no longer match your style
  • Boxes of forgotten keepsakes you've been storing "for someday" 

Our article, 108 Objects to Declutter from Your Home, offers even more ideas to help you make meaningful progress room by room.  

As you sort, remember that decluttering doesn't have to mean losing the memories attached to your belongings. If you want to keep the memory of those keepsakes while maybe not the actual items, take a moment to snap a photo and create a quick Artifct in our App. You can always go back and add the details later.   

 

Step 2: Organize What You're Keeping and Artifct Before You Move 

Once you've decided what deserves a place in your next home, resist the urge to immediately start boxing everything up. This is the ideal time to organize and Artifct your most meaningful possessions. 

Think about family heirlooms, artwork, collections, antiques, military memorabilia, jewelry, childhood keepsakes, vintage toys, furniture, and other objects that tell the story of your life and your family. Heather also likes to Artifct anything that is or has the potential to be breakable, which with a 75-pound golden retriever underfoot is quite a long list! 

Before those items disappear into moving boxes, take a few minutes to: 

  • Photograph each item.
  • Record its story, history, and significance.
  • Note its current condition.
  • Attach any appraisals, receipts, or insurance information. 

Not only are you preserving memories, you're also creating a digital record that can be invaluable later. 

No matter how careful your movers are, accidents happen. Boxes get crushed. Furniture gets scratched. Artwork can be damaged. Sometimes items are even lost. 

When you've already created an Artifct, you have: 

  • Photos showing the item's pre-move condition.
  • Documentation of identifying features and provenance.
  • Purchase information or appraisals when available.
  • A centralized place to store supporting documents. 

This information can make insurance claims much easier should something unfortunate occur during the move. 

 

 
 
 
 
 
Our co-founder Heather Artifcts anything breakable before a move as life always has a way of happening...

And for the items that simply can't be replaced—a grandmother's quilt, a handwritten recipe book, a child's first artwork, or your grandfather's military medals—you'll always have their stories preserved, regardless of what happens to the physical object. 

After you've decluttered, organized, and Artifcted what matters most, packing becomes far more intentional. You'll know exactly what you're moving and which items require extra care. Instead of simply moving boxes, you're moving the pieces of your life with confidence—and protecting both the objects and the stories they carry. 

Let Go Without Losing the Story 

One of the hardest parts of moving or downsizing is deciding what to part with. Matt Paxton, author, television personality, and longtime advocate for helping families through life's transitions, beautifully captures why Artifcts changes that experience: 

"Take a picture, tell the story in Artifcts, and you can donate it away. The story lives on, and the memory lives on, and the person lives on. You don't need the item to do that." 

When the memories are preserved, letting go of the physical object often becomes much easier. Families can confidently donate treasured belongings, knowing the stories behind them remain accessible for future generations. 

Make Your Next Move Your Most Organized One Yet 

Moving is more than changing addresses. It's an opportunity to decide what deserves space in your next chapter. 

With Artifcts, you're not just preparing for moving day. You're protecting your memories, simplifying insurance documentation, making downsizing easier, and ensuring that the stories behind your most treasured belongings live on for generations to come. 

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Looking for more ideas on how to Artifct during or after a move? One of our Artifcts community members, who grew up in a military family, shared that they Artifct the house they are moving from prior to the move so that they will always be able to remember what the house (and rooms!) looked like. We love this idea! Sometimes Artifcting those big items (like a house, car, etc.) may not seem obvious at first, but they are just as important as the small items we tend to Artifct most.

© 2026 Artifcts, Inc. All Rights Reserved.

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Travel Without All the 'Stuff'

The Dalai Lama may have put it best, “Once a year, go somewhere you have never been before.” To some, that may be trekking halfway across the world; to others, it may be a day trip one town over to try out a new restaurant or hike a new trail. Travel need not be far flung to be enriching and rewarding. 

Here at Artifcts, our team members are avid world travelers and adventurers. We are also big fans of carry-on only travel and being able to pick up and go as plans change. This often means that space is at a premium, and not all desired souvenirs make the cut for the return trip home. Our children know this too well, as often the first question asked before making a purchase abroad is, “Do you have room for it in your backpack?” Notice we said backpack, not suitcase.  

In the outdoors world, there is a concept (and organization) called "Leave No Trace" which calls on travelers to be conscious of the effects their actions may have on plants, animals, other people, and entire ecosystems. There are seven principles that guide and inform leave no trace, and include: 

      • Plan ahead and prepare
      • Travel and camp on durable surfaces
      • Dispose of waste properly
      • Leave what you find
      • Minimize campfire impacts
      • Respect wildlife
      • Be considerate of other visitors 

We’d like to be so bold as to add an eighth to the list: Artifct where you’re at.  

We know firsthand that the memories and sun tans will fade, and that the little details that seemed so crystal-clear months ago will one day be a jumbled mess. Our co-founder Heather discovered that neither she nor her husband could recall all the hikes they did on their honeymoon in Italy; thankfully for them, they had saved their hikes in AllTrails and were able to recently piece together Artifcts from their honeymoon seven years ago, combining photos and videos from the hikes, the AllTrails maps, and their favorite memories and stories from the trip. 

We have also seen how souvenirs, once home and put on a shelf or tucked away in a drawer, are often forgotten or fall victim to time, breaking, crumbling, or fading. How many of us are living with those “please-mom-this-is-all-I-want" travel mementos that are no longer remotely interesting to said child?   

We have also found ourselves traveling in places that don’t always lend themselves to souvenir shopping. Several summers ago, Heather ventured off to Greenland for a week-long hiking adventure. Much to her delight, she did not encounter a single souvenir shop during her time in the Greenlandic wilderness.  

Ready to Give Leave No Trace Artifcting A Try?

Leave No Trace Artifcting is a simple and fun way to relive those much-loved travel adventures, while also saving space, money, and lessening your environmental footprint. Want to give it a try? We’ve put together these four easy tips to get started:  

      1. Pick an object. It could be Arctic flora you’ve never seen before, a favorite sunset, or even an interesting sign or mural discovered exploring a new city. 
      2. Take a photo and add video or audio, too. Trail maps, video snippets, even museum signs, all make for great add-ons.   
      3. Add a short story. You can always add more when you get home (or when you're inevitably stuck at the airport waiting for your flight that was supposed to depart hours ago).
      4. Save and you’re done! Want to share the love and memories? Privately share with family and friends or create a Circle to share near and far. Add a custom tag or two to quickly find the Artifcts from your favorite trips.  

 
Intrigued and want to try #leavenotrace Artifcting but worried about depriving the local economy of much-needed tourism dollars? One of our Artifcts Community members shared with us what they do—they Artifct on the go, and then when they get home (sans a suitcase full of souvenirs) they donate to a local charity they discovered while traveling. It sounds like a win-win to us! 

As you head out on your next adventure, or relive recent summer journeys, pause, and ‘Artifct that’ souvenir, memento, or memory from your trip. Your future self will never regret taking a moment to tell the story behind THAT photo, THAT t-shirt, or THAT travel treasure. 

___________________

Check out other Travel related ARTIcles by Artifcts:

Artifcts + Travel Go Better Together

Preserving Your Best Travel Memories

Have Passport. Willing to Travel

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© 2026 Artifcts, Inc. All Rights Reserved.

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Preserving Waterville Valley's History, One Artifct at a Time

At Artifcts, we often say that every object has a story. Whether it's a family heirloom, a piece of artwork, a treasured photograph, or a well-worn pair of hiking boots, the real value lies not only in the item itself but in the memories, people, and history connected to it. 

That's why we're especially excited about our partnership with the Waterville Valley Historical Society, an organization dedicated to preserving and sharing the rich history of one of New Hampshire's most beloved mountain communities. 

A Shared Mission of Preservation 

When members of the Waterville Valley Historical Society (WVHS) first learned about Artifcts, they immediately recognized the potential of the platform to help make their collection more accessible to the community. Historical societies often serve as stewards of remarkable local stories, but finding ways to organize, document, and share those stories in engaging and sustainable ways can be challenging. 

Artifcts offers a different approach—one that preserves not just artifacts, but the stories behind them. As Patty Furgal, President of WVHS said, "Sharing items from the Historical Society's collection with Artifcts was so much easier and faster than attempts at sharing them via adding images and descriptions directly to our website. No technical expertise in website design or graphic design is needed."

By creating digital records that combine photographs, historical details, family memories, and contextual information, Artifcts helps ensure that important pieces of history remain connected to the narratives that give them meaning. Furgal also added, "We can easily create different online ‘exhibits’ using simple tags," such as #WatervilleValley or #FabyanLorenzAdamsCollection

Bringing Local History to Life 

Among the first artifacts added to the Society's collection is a fascinating group of historic footwear donated by longtime resident Jerauld Adams. 

 

The shoes once belonged to members of the Fabyan and Lorenz families, two families whose stories are intertwined with the early history of Waterville Valley. Even more remarkable, the footwear was discovered inside the home Adams purchased—a house originally occupied by the Fabyan family in the early 1900s and later by the Lorenz family. 

At first glance, these shoes might seem like simple objects from another era. But when paired with their stories, they become tangible connections to the people who helped shape the Valley's history. They invite us to imagine daily life in Waterville Valley generations ago, the challenges residents faced, and the community they built. 

 
 
 
 
 
 
 

This is exactly the kind of storytelling Artifcts was designed to support. 

Creating a Living Community Archive 

Historical preservation is no longer limited to display cases, filing cabinets, and archival storage rooms. Today's digital tools allow organizations to build living collections that can grow over time, welcoming new contributions and connecting community members through shared stories. 

The Waterville Valley Historical Society's Artifcts collection represents more than a catalog of objects. It is becoming a dynamic archive of local history—one where artifacts, photographs, documents, and memories come together to paint a richer picture of the Valley's past. 

 

 

As new items are added, the collection will continue to reveal the people, places, and experiences that have shaped Waterville Valley across generations. 

Explore the Collection 

We are honored to support the Waterville Valley Historical Society as they embark on this exciting new chapter in preserving and sharing local history. 

Their growing Artifcts collection demonstrates how technology and community stewardship can work hand in hand to ensure that meaningful stories are not lost with time. 

 

We invite you to explore the collection, discover the stories already preserved there, and follow along as new pieces of Waterville Valley history are added in the months ahead. After all, every artifact has a story. Together, we're making sure those stories endure. 

In the greater New England area, or planning a road trip this summer? Stop by the Little Museum at the End of the Road (seriously, the road ends in Waterville Valley) and view the collection in person. 

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This collaboration is particularly meaningful for Artifcts co-founder Heather Nickerson, whose connection to Waterville Valley stretches back decades. Having grown up skiing in the Valley and recently returning with her own family, Heather was delighted to support the Historical Society's efforts.  

© 2026 Artifcts, Inc. All Rights Reserved.

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