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Press Release: Artifcts Debuts New Platform to Capture Objects and Their Stories

Media at Artifcts
August 23, 2021

Artifcts, Inc. has announced the upcoming launch of its web and app-based platform enabling people globally to capture the objects in their lives and the meaning behind them. The platform promises a simple, fun, and powerful process to upload an object, add a few details, and save it to a private viewing space. Artifcts community members can share their personal Artifcts privately or through social media, export to add to wills or insurance policies, and more.

Artifcts is designed to meet people where they are at in life: young artists, new parents, world travelers, and older adults alike, all looking to capture and preserve a piece of their history, legacy, and identity. Co-founder and CEO Heather Nickerson said, “We're redefining ‘artifacts.’ They don’t have to be valuable, historically relevant, or collections. Artifcts are something meaningful to you. They tell the tale of a life lived!"

Ellen Goodwin, Co-founder and CSO, emphasized that Artifcts offers a place to be yourself, no polish required. “Our beta launch confirmed that people are looking for a place to just be. Privacy is the default, the application is ad free, and the experience is cozy. People told us that Artifcts was like looking inside someone’s closet.”

The subscription-based platform will launch publicly on August 26 and will also offer concierge services for those seeking a personalized, hands-on Artifcting experience.


About Artifcts (

Artifcts is a purpose-driven community united by an appreciation for the history, stories, and memories represented by the 'stuff 'of our lives, from whiskey glasses and watches to sketches and dresses. We capture and preserve the objects of our lives and their stories to contextualize our life experiences, meaningfully connect with others, and ensure our personal legacies live on.

Co-founders Heather Nickerson and Ellen Goodwin started their careers at the Central Intelligence Agency and reunited through Artifcts. The pair is working together again supporting a new mission to preserve the personal and global history behind the objects of our lives.

Artifcts, Inc., was founded in December 2020 and is headquartered in Gainesville, Virginia.

What's New at Artifcts
AARP Innovation Labs Selects Artifcts for Accelerator Program

 has selected Artifcts to join the Labs' Accelerator 2022 winter cohort. This represents a meaningful milestone for Artifcts and an uplifting way to start the new year.

The eight-week program launches 31 January 2022 and will help Artifcts to better support the 50+ population. Together AARP and Artifcts will collaborate through research opportunities such as focus groups, feedback sessions, and available primary and secondary research sources  to refine product usage, placement and position in the 50+ population. We will harness our learnings to better serve the 50+ population and share related announcements here and on social media this spring.


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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.


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Artifcts Shows Up for Golf Charity Event

Artifcts loves the great outdoors and every chance to be local, and this weekend that meant sponsoring a team in the Greenish Jacket Foundation's 7th Annual chairty golf tournament. The Foundation raises money to support research into scleroderma (an auto-immune disease) at the Mayo Clinic in Rochester, MN.

Conditions were a bit windy for the tournament at the Falconhead Golf Club in Austin, TX, just ask the golfers who had to face those winds, uphill, on a par five. Not ideal. But they turned out, as did Artifcts. Where will you find us next?

Support local!

Artifcts Logo on Tee Box at Greenish Jacket Tournament


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