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Live on Cheddar News: Artifcts Platform to Preserve History and Your Memories

February 18, 2022
Ellen Goodwin, Co-Founder and Chief Solutions Officer of Artifcts, joined ChedHER on Friday, 18 February, to discuss how Artifcts is creating a platform to preserve the history of your belongings. She also shared her experience succeeding in male-dominated government and tech industries. ChedHER is a special program from Cheddar News that celebrates representation and inclusion in business with today’s leaders and shines a light on the women who are making strides in their industries.
Ellen Goodwin in the ChedHER's virtual green room
Ellen Goodwin hanging out in ChedHER's virtual green room. Smile for the camera!
"We're lucky to have outlets like ChedHER going out of the way to give female entrepreneurs across the spectrum of industries and background a platform," said Ellen. "Maybe I should have been more succint, but it was worth spending more time on the question of succeeding in a man's world than talking about what's in store for Artifcts in 2022."
Curious what the answer would have been? So very much!
"We're five-months young, learning a lot through our workshops with the AARP Innovation Lab's Accelerator Program, making inroads into the travel and sporting industries, along with family history, the arts, and antiques, and frankly having a lot of fun," said Ellen. Artifcts is preparing to announce its first advisory board, which notably includes a powerhouse female ... in tech. The board will support Articts as it expands in niche markets as well as implements the latest in machine learning and computer vision to bring information and more community options, non-invasively, to Artifcters worldwide.
What's New at Artifcts
Artifcts Welcomes Ex-Bumble Executive to Advisory Board

The Artifcts Team proudly welcomes Georgia Mavrookas to its strategic advisory board. Established in March 2022, the Board contributes incredible depth, hands-on experience, and leadership as Artifcts reaches towards and beyond its first anniversary in late August.

Georgia's experience across regulated industry, HR and strategic alignment, and development and growth of digital communities will shore up the growth strategies of Artifcts. Georgia knows community building, communities that are safe and inspiring and that transcend companies and the services they offer. She most recently served as Global Head of Talent Development at Bumble and previously led Bumble's community marketing and ambassadors program.

"We are delighted—maybe that's an understatement ... thrilled, even!—Georgia has joined to contribute to this next phase of Artifcts as we continue building a unique, fun, and open space for personal and world history to meet through the objects of our lives," said Artifcts Co-founder and CSO Ellen Goodwin. "Our board is a beautiful balance of outstanding professionals with big hearts, deep expertise, and a love for Artifcts' mission." 

The Artifcts Strategic Advisory Board now includes:


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Graduation Day! Onward to the AARP AgeTech Collaborative

Wiser and stronger for our time with the AARP Innovation Labs Accelerator, we're now joining the AgeTech Collaborative from AARP!

We announced back in November our selection for the AARP Innovation Labs' Accelerator Program. What an experience it's been. From feedback on our product and marketing to access to the latest research in delivering life enhancing products to the demographics of the 50+ population, we're now better prepared for the next stage of growth for our startup as graduates of the AARP Innovation Labs’ accelerator program. 

"What is next for Artifcts?" you may wonder. So much! As we increase our collaboration with artists, sport enthusiasts, and travel organizations, we're also ensuring that Artifcts can support you as you prepare your estate, share information with your insurance agent, and just maybe find new community and creative outlets for all the 'stuff' in your life. Stay with us. The best is yet to come!


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Artifcts Announces Formation of Strategic Advisory Board

The Artifcts Team is pleased to announce the formation of a strategic advisory board. The Board brings incredible depth, hands-on experience, and leadership and will advise on all matters related to Artifcts' strategic growth, including applications of emerging tech and expansion into niche markets.

Artifcts is developing a platform unlike any other, helping us to connect the dots to capture and preserve the history, memories, and life experiences behind the objects of our lives for future generations. Artifcts' current participation in the AARP Innovation Labs Accelerator Program will provide a launch pad in 2022 for people-first technological advancements that build community and enable individuals and families to better share and understand the value—sentimental and/or market—behind their belongings, all with a fervent bias toward consumer privacy and transparency. 

The introduction of the Board reflects our desire to ensure diversity of thought and experience are represented as we build out Artifcts in our first full year of operations (and beyond). Meet our Board:


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