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The Making of Lantern in Just 5 Artifcts

February 15, 2023

Artifcts contextualize our lives. The most random of objects can pack in a story to challenge Tolstoy. Normally you probably create and receive, or even view in our public collection, Artifcts from people’s everyday lives – mementos, furnishings, jewelry, collections, letters and photos, and more. Today, we have a special treat – the Artifcts that provide the color to the making not of a single life but of a company: Lantern. 

This female founded, venture capital-backed platform exists for these simple truths: death is hard on the living who are left behind, it inspires anxiety and confusion for all, and it leaves so many to wonder how to afford it and whether they’ve done justice to their loved one’s wishes in the end.

It just should not be that hard. 

That is why Liz Eddy and Alyssa Ruderman decided back in 2018 to take on the problem through the creation of Lantern, a public benefit corporation that can assist you at any stage of life to pre-plan for the inevitable as well as walk you through the steps of the after-loss process. 

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THE MAKING OF LANTERN IN JUST 5 ARTIFCTS

Before diving into the five Artifcts that Liz chose to share about the life of Lantern, it’s worth pointing out that this was not her first foray into entrepreneurship or the fields of grief and trauma. 

At the age of 15, young Liz, along with two friends with whom she’s still close today, started her first company: Sisters on the Runway. With a curriculum, fundraising toolkit, and other resources behind it, the company provides high school and university students nationwide with the foundation for addressing domestic abuse in their communities. Just think: This company student-led organization has now been running for more than half of Liz’s lifetime!


Artifct #1: The Inception of Lantern

A Photo of My Grandmother

It was the passing of Liz’s grandmother, and the glaring holes she experienced in the post loss process, particularly the legal and financial logistics, that inspired Lantern. If that were not enough, Liz’s grandmother was an entrepreneur herself, dropping out of high school to become a fashion designer and build her company from the ground up, keeping at it until she was in her 90s! “She was powerful,” said Liz. “She didn’t believe in retirement, saying you could slow down but not stop. And never being afraid of starting something new!” 

Photo of Liz Eddy's grandmother
 
 
 
Photo of Liz's grandparents on their wedding day. 

Artifct #2: Securing Financial Support 

Kite + String Tattoo

Liz and Alyssa each got a tattoo of a kite because they call each other "Kite + String." If Liz is the "big picture, head in the clouds, headfirst into business" kind of partner, it’s Alyssa who is the "thoughtful, stable, grounded" partner. One cannot exist without the other. The co-founders got these small, meaningful tattoos after officially getting Lantern off the ground and with venture capital financial backing. It is a forever reminder to them of how far they've come, how much they can still do, and the unbreakable bond they share. 

 
 
Kite + String tattoos

Artifct #3: The Building of the Brand

Lantern Illustration by Liza Rusalskaya

A brand can use many means to convey its ethos and mission. All of the site illustrations sprinkled throughout Lantern.co are done by illustrators from around the work in memory of those who they have lost. This illustration is featured on the welcome page of the site and was among many they received while first developing their site. It depicts a powerful combination of beauty and sadness, so much of what we experience in loss.  Visitors often tell the founders that they connect deeply with the illustrations.

 
 
Lantern Illustration by Liza Rusalskaya.

Artifct #4: Tailwinds from the Sunday New York Times

Lantern Takes Front Page of SundayBusiness

Not all surprises in business are great. And despite what they say, not all press is good press. But when you stroll out one morning from your uncle’s where you are visiting to grab breakfast and a copy of the Sunday NY Times to search excitedly for the tiniest thumbnail mention of your company and are greeted instead with … the front page of the NY Times SundayBusiness section, you’re in the 7th heaven zone of business. 

Catching sight of the skull and cross bones with flower, Liz thought, “It can’t be!” But it was. It was a MASSIVE life moment for the Lantern team and company. The piece not only put death front and center, but Lantern’s approach to working with other companies in the space to fill all the critical gaps in end of life and loss. Collaboration instead of competition is in part why Lantern is a public benefit corporation after all!

 
 
Sunday New York Times article featuring Lantern. 

Artifct #5: No Company is One Person (or Two Cofounders)

A Note from an Employee

It’s one thing if you happen to bump into a former employee and they greet you warmly or even make a point to bustle across a crowded room to say hello. It’s another thing altogether in the craziness of the holidays to sit down and write out a personal note of appreciation and support. This Artifct is about the importance of a happy, caring, supported team to a thriving company. Without, “You rot from the inside,” said Liz. “You can’t move so fast that you lose sight of that.” 

 
 
Note from one of Lantern's employees. 

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To learn more about Lantern, visit Lantern.co. We also highly recommend viewing the video about the making of Lantern. A favorite quote of ours from the video, because we can directly relate: “You have to be irrationally obsessed with what you’re doing to accomplish something, … to help you ride through the highs, lows, and challenges.”

© 2023 Artifcts, Inc. All Rights Reserved.

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Happy 12 Days of Artifcts!

The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

We promise, our “challenge,” doesn’t involve Tik Tok or ice buckets, and it’s simple enough to do even if you’ve never done one of those “I-saw-it-on-the-evening-news" challenges before. 

Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
  • 12 stories ready to share with family and friends—now or for generations to come 

There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

Many participants tell us that once they start, they can’t stop. One Artifct leads to another. One memory unlocks three more. Before you know it, you’re building a living archive of your life (and your holidays!)—your way. 

Share the Joy 

One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

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© 2025 Artifcts, Inc. All Rights Reserved.

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Why an Artifcts Membership Is the #1 Holiday Gift for Grandparents Who Have Everything 

As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

  • The origin of Grandpa’s well-worn fishing hat
  • The recipe card with Grandma’s handwritten notes
  • The ornament that’s hung on the tree for 40 years
  • The ticket stub from their first date 

This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

  • Families who live far apart
  • Grandparents who want to connect with tech-savvy grandkids
  • Loved ones who want to preserve memories before they fade 

Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

This avoids confusion, conflict, or lost historical context later. Family decision-making becomes clearer—and more heartfelt—when the story behind each item is preserved. 

Tech-Friendly for All Ages 

Artifcts was designed to be simple for anyone to use—tech-savvy or not. The platform walks users through the process step-by-step, making it enjoyable and unintimidating. Our Quick Start Guide helps anyone age 16-97 get started right away, while our YouTube Channel offers dozens of short, easy to follow videos that will have you up and Artifcting in no time!

Plus, because it’s digital, grandparents can create and share Artifcts from the comfort of home or even use the mobile app when inspiration strikes. 

A Gift That Lasts Long After the Holidays 

While most holiday gifts are eventually forgotten, Artifcts grows more valuable with time. With every story uploaded, the gift becomes richer, deeper, and more meaningful. 

It's not just a membership—it’s: 

  • A storytelling tool
  • A memory-preservation system
  • A family-connection platform
  • A legacy-building experience 

And it becomes a treasured part of a grandparent’s life year-round. 

The Heart of the Holiday Season 

Ultimately, the best gifts are those that bring people closer together. A gift membership to Artifcts.com celebrates a grandparent’s life, honors their stories, and preserves them for generations to come. It transforms holiday giving into something timeless—ensuring that the memories, laughter, lessons, and love of today remain part of your family’s story forever. 

This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

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© 2025 Artifcts, Inc. All Rights Reserved.

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Decluttering and Organizing to Create a Welcoming Space for the Holidays 

If you want to truly enjoy the holidays and not just operate in survival mode, take some advice from Santa Claus himself, who’s known for “Making a list and checking it twice.” 

While you could potentially remember everything that needs to get done and also smoothly delegate along the way, why would you do that to yourself when you could plan it out and recycle and update those plans year after year? You wouldn’t be the first person to wing it and then gasp when they realize they’re missing a particular gift, key ingredient, or even the tickets to the annual holiday lights show that they never miss.

Today in ARTIcles by Artifcts, we’re sharing tips from the pros in hopes of keeping your holiday season merry and bright.

The following is based on the Fall 2023 Evenings with Artifcts episode featuring C. Lee Cawley of simplify YOU, Jill Katz of One to Zen Organizing, and Samara Goodman of Samara Interiors. If you prefer to watch the Evenings conversation, pop over to YouTube now.

 

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Shift Your Frame of Mind and Start with Clear Goals

The holiday season is filled with micro changes to your routines and your home, which can make even the most laid back among us a bit stressed out and edgy, Jill told us. While Jill specializes in organizational services for neurodivergent people, you’ll discover her strategies and tools can keep us all in the holiday spirit.

WHERE IS YOUR MIND AT ON ALL THINGS HOLIDAYS?

To counteract feelings of frustration and anxiety, Jill suggests shifting your frame of mind about the lead up and the moments that make up your holidays in two key ways:

First, embrace that preparation is part of the holiday fun. Give yourself the space during the weeks ahead for prep activities like: 

      • Choosing gifts thoughtfully, not frantically 
      • Hand writing notes on holiday cards 
      • Planning menus that come together to light up everyone’s taste buds 
      • Creating music playlists

Second, absolutely avoid urges for perfection. Take a step back and remember why you are doing all this to start with and breathe. What do you want to remember about this holiday one year from now? Five years from now? We bet it’s about how you felt, not whether that centerpiece matched Martha Stewart’s design or that cake looked as good on your table as it did for Ina Garten.

WHAT WILL SUCCESS LOOK LIKE FOR YOU?

Now let’s consider your goals for the season. Are your holiday plans designed to guarantee more family time? Are you seeking to create a new holiday tradition this year?

To reach your goals and avoid madly racing thoughts that will detract from what’s important, track your holiday routines and to-dos. This will also help you to avoid starting from scratch next year. While you might like a pad of paper or digital note, hands down our panel recommends digitally accessible and customizable spreadsheets.

Before you decide spreadsheets are too intense or complicated, hear us out. A spreadsheet lets you simply list out your to-dos based on when they need to be done, e.g. 4 weeks out, 3 weeks out etc., so you can keep track of the multitude of tasks and subtasks that are part of your holiday routine.  

Common holiday to-do items from our panelists’ own spreadsheets:

      • Taking out and putting up decorations 
      • Buying tickets for a holiday event 
      • Planning the menu and its corresponding shopping list 
      • Ordering custom holiday cards (and noting the “no later than” date for getting them mailed) 
      • Gathering or buying materials related to annual traditions  
      • Making any needed repairs around the house before guests arrive  
      • Choosing and selecting a hostess gift for parties you’ll attend 
      • Tackling cleaning tasks big and small 
      • Pressing tablecloths and napkins 
      • Buying flowers for the table or around the house 
      • Ordering items that will sell out early or have shipping timelines that could threaten your fun
 
 

Creating a Welcoming Space 

Hosting this year? Great. We’re ready with tips for you.

PAPER CLUTTER

As the holiday season begins, get a strategy in place for one of the top sources of holiday clutter: paper! We’re talking about cards and flyers, donation requests from charities, and holiday cards, too.

C. Lee suggests buying or repurposing a decorative bin (with a lid) that you don’t mind setting out in your space to catch all the incoming catalogs and other generic mail. “But have a second box just for holiday cards that you do not want miss and may also include checks, cash, or gift cards.”

You’ll also likely generate some necessary paperwork during the holidays that C. Lee recommends you place into a durable labeled folder. What might this include? Copies of travel documents and itineraries, last year’s holiday card (to help you decide on this year’s), gift lists and ideas, receipts, and more.

Partial view of the Artifcts Get Papered checklist

 
 
 
Pre- or post-holidays, our handy Get Papered checklist can help you declutter all that paper! CLICK THE IMAGE to access this list and others and download for free!
 
 

ALL THINGS HOLIDAY

Clutter aside, let's move on to holiday decor and more! As an interior decorator who naturally embraces many principles of home organizers, Samara suggests that in decorating for the holidays and preparing for guests you think about all five senses.

“Often people think about what the room looks like, and what the menu will taste like, but what about touch? Cozy blankets and that feeling of warmth around you can be so inviting. As for sound, music sets the tone, ranging from upbeat and playful to quiet and calming, and helps you to transition through an event, too. And smell can go beyond your menu. Keep a pot of simmering mulled cider on the stovetop to evoke memories and warmth. And use cloves and cinnamon sticks to fill a decorative vase.”

Samara also favors natural decorations that are compostable, inexpensive, and reusable. You can check out ideas from her here. A simple glass hurricane with a white pillar candle can be filled with red and green candies during the winter holidays, sand and shells in the summer, and acorns or lentils in the fall. Likewise, you do not need a Christmas bowl. An elegant neutral bowl of clear glass, bronze or silver, or smooth wood can grace your home during any season or occasion. Just add festive ornaments at Christmas and enjoy!

A small gingerbread house on a shelf with fake small pine trees

 
 
Iconic gingerbread houses offer instant, homemade, and compostable decor! CLICK THE IMAGE to view this Artifcted house.
 
 

GUESTS WHO WILL SPEND ONE NIGHT OR MORE 

If guests are coming to stay, you can easily discover online list upon list of items that you may want to have out and about to make your guests feel at home. Some things are small and easily done if you think of it, such as a small sign with your wi-fi password in a high traffic location as well as by their bedside.

Other things you maybe already have and/or do by routine anyway. Our favorites:

      • Laying out a sleep mask in case the sleep space is brighter than in their home
      • Providing a fan or sound machine in their bedroom
      • Clearing closet space and adding spare hangers along with a luggage rack 
      • Placing a carafe or similar for water in their bedroom
      • Topping up or replacing basic toiletries

C. Lee also suggests repurposing wine glass tags for regular coffee mugs and glasses to avoid stress and confusion as to which glass belongs to which guest (and reduce dishes). And we also love her suggestion to leave out a note along with some plates/bowls, breakfast foods, and coffee/tea directions so that they can help themselves when they wake up and you can relax into your day.

Artifct featuring recipe and video of the making of coffee cake

 
 
A breakfast treat like coffee cake can be made ahead (even well ahead and frozen), and pulled out for all to enjoy at whatever hour they roll out of bed!
 
 

It's Okay to Control the Chaos When Guests are Staying

About those guests of yours: Keep your eye on the prize. Priorities shift when guests are in the house. Do you feel more like, "Your home, your rules?" Maybe treat your rules more like guidelines.

Set boundaries only where necessary to keep everyone (pets included) safe and to preserve your sanity. We’re willing to wager that more often than not your friends and family will follow along if they know your boundaries and general modes of operation. Just give them a nudge! For example, add a temporary over-the-door rack to hang multiple coats so people know where they can store coats and bags if you don’t want them strewn about. And if you are a shoe-free household, post a little sign and offer skid free socks to put on for their comfort and safety.

Guests are gone? Now is when you can reset and return things to normal around the house. Do not try to do this while they are there; it’s like fighting gravity. Is that really how you want to expend your energy while they are there and you’re trying to enjoy time together?

Tips for Making the 11th Hour Less Stressful

Remember that spreadsheet? We mentioned sorting it by weeks. Well, you may also want to create a timetable for the day of your event, says C. Lee, so you and everyone else remembers/knows when each thing needs to happen. When does each dish need to go in the oven? When will you light the candles and start the music? Who is arriving and when?

And what are old school sticky notes good for when it comes to the holidays? Delegation! Jill reminded us all to ask for and accept help. And even if you truly have it under control, you can appreciate that you’ll have folks joining the festivities who will feel more comfortable if they can help in some way.

Pop a sticky note next to the salad bowl, ingredients, and recipe, and say, “Make me!” Or add a note next to the stack of plates, flatware, and glasses and, write “Ready for the table.” If you coordinated in advance or simply know who will want which task, label the note with their name.

Samara encourages you to work ahead to set the table, which can be a serious effort depending on the number of place settings, the distance your table is from where all the essentials are stored, and how many layers of decorations, flatware and glasses, and more you add to complete the table.

“And if you don’t have a separate table you can decorate in advance, create a table setting box with everything you’ll need, including the tablecloth, napkins, candles, candle sticks. For items you can’t put in the box, like place settings, platters and glasses, make a list and add to the box to check off as you set the table.”

One more 11th hour prep tip is about gift opening. Have your helper tools stationed and ready. This might mean a bag for ribbons (to reuse) and another bag for non-recyclable wrapping and tissue papers. And to avoid losing anything in that holiday mess, have a box set out where small gifts can be popped into temporarily. Oh, and don’t forget to have a safety cutter on hand for eager gift receivers to open tough tape, boxes, and plastic covers without landing in the emergency room.

The Final Word 

We asked our panelists for their final few words of advice to avoid getting our tinsel in a tangle. Here’s what they offered:

      • Simplify hostess gifts by picking one item to give to each hostess that season. Avoid more ‘stuff’ and go with consumables like wine, an evergreen potted plant, or special gourmet treats. 
      • Which leads to… embrace regifting! If it’s a distinctive and memorable gift, perhaps just avoid regifting it inside the same circle of friends or colleagues to avoid awkward moments.  
      • Centerpieces can be created well ahead of time and even done as an event, together with friends and family, for an instant tradition!  
      • Minimize how much new you take on during the holiday season: one new decoration, one new recipe, one new tradition.   
      • Plan in downtime so you can enjoy the season without being drained by it. 

And with that, happy holidays AND happy Artifcting!

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© 2025 Artifcts, Inc. All Rights Reserved.

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