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The Making of Lantern in Just 5 Artifcts

February 15, 2023

Artifcts contextualize our lives. The most random of objects can pack in a story to challenge Tolstoy. Normally you probably create and receive, or even view in our public collection, Artifcts from people’s everyday lives – mementos, furnishings, jewelry, collections, letters and photos, and more. Today, we have a special treat – the Artifcts that provide the color to the making not of a single life but of a company: Lantern. 

This female founded, venture capital-backed platform exists for these simple truths: death is hard on the living who are left behind, it inspires anxiety and confusion for all, and it leaves so many to wonder how to afford it and whether they’ve done justice to their loved one’s wishes in the end.

It just should not be that hard. 

That is why Liz Eddy and Alyssa Ruderman decided back in 2018 to take on the problem through the creation of Lantern, a public benefit corporation that can assist you at any stage of life to pre-plan for the inevitable as well as walk you through the steps of the after-loss process. 

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THE MAKING OF LANTERN IN JUST 5 ARTIFCTS

Before diving into the five Artifcts that Liz chose to share about the life of Lantern, it’s worth pointing out that this was not her first foray into entrepreneurship or the fields of grief and trauma. 

At the age of 15, young Liz, along with two friends with whom she’s still close today, started her first company: Sisters on the Runway. With a curriculum, fundraising toolkit, and other resources behind it, the company provides high school and university students nationwide with the foundation for addressing domestic abuse in their communities. Just think: This company student-led organization has now been running for more than half of Liz’s lifetime!


Artifct #1: The Inception of Lantern

A Photo of My Grandmother

It was the passing of Liz’s grandmother, and the glaring holes she experienced in the post loss process, particularly the legal and financial logistics, that inspired Lantern. If that were not enough, Liz’s grandmother was an entrepreneur herself, dropping out of high school to become a fashion designer and build her company from the ground up, keeping at it until she was in her 90s! “She was powerful,” said Liz. “She didn’t believe in retirement, saying you could slow down but not stop. And never being afraid of starting something new!” 

Photo of Liz Eddy's grandmother
 
 
 
Photo of Liz's grandparents on their wedding day. 

Artifct #2: Securing Financial Support 

Kite + String Tattoo

Liz and Alyssa each got a tattoo of a kite because they call each other "Kite + String." If Liz is the "big picture, head in the clouds, headfirst into business" kind of partner, it’s Alyssa who is the "thoughtful, stable, grounded" partner. One cannot exist without the other. The co-founders got these small, meaningful tattoos after officially getting Lantern off the ground and with venture capital financial backing. It is a forever reminder to them of how far they've come, how much they can still do, and the unbreakable bond they share. 

 
 
Kite + String tattoos

Artifct #3: The Building of the Brand

Lantern Illustration by Liza Rusalskaya

A brand can use many means to convey its ethos and mission. All of the site illustrations sprinkled throughout Lantern.co are done by illustrators from around the work in memory of those who they have lost. This illustration is featured on the welcome page of the site and was among many they received while first developing their site. It depicts a powerful combination of beauty and sadness, so much of what we experience in loss.  Visitors often tell the founders that they connect deeply with the illustrations.

 
 
Lantern Illustration by Liza Rusalskaya.

Artifct #4: Tailwinds from the Sunday New York Times

Lantern Takes Front Page of SundayBusiness

Not all surprises in business are great. And despite what they say, not all press is good press. But when you stroll out one morning from your uncle’s where you are visiting to grab breakfast and a copy of the Sunday NY Times to search excitedly for the tiniest thumbnail mention of your company and are greeted instead with … the front page of the NY Times SundayBusiness section, you’re in the 7th heaven zone of business. 

Catching sight of the skull and cross bones with flower, Liz thought, “It can’t be!” But it was. It was a MASSIVE life moment for the Lantern team and company. The piece not only put death front and center, but Lantern’s approach to working with other companies in the space to fill all the critical gaps in end of life and loss. Collaboration instead of competition is in part why Lantern is a public benefit corporation after all!

 
 
Sunday New York Times article featuring Lantern. 

Artifct #5: No Company is One Person (or Two Cofounders)

A Note from an Employee

It’s one thing if you happen to bump into a former employee and they greet you warmly or even make a point to bustle across a crowded room to say hello. It’s another thing altogether in the craziness of the holidays to sit down and write out a personal note of appreciation and support. This Artifct is about the importance of a happy, caring, supported team to a thriving company. Without, “You rot from the inside,” said Liz. “You can’t move so fast that you lose sight of that.” 

 
 
Note from one of Lantern's employees. 

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To learn more about Lantern, visit Lantern.co. We also highly recommend viewing the video about the making of Lantern. A favorite quote of ours from the video, because we can directly relate: “You have to be irrationally obsessed with what you’re doing to accomplish something, … to help you ride through the highs, lows, and challenges.”

© 2023 Artifcts, Inc. All Rights Reserved.

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Scan Me When I'm Gone (Or Just in the Next Room)

There’s something almost magical about the objects we keep. 

A framed photograph on the wall. A handwritten recipe card tucked into a drawer. A ring passed down through generations. These items are more than ‘stuff’—they are vessels of memory, identity, and connection. 

However, we also keep, either intentionally or unintentionally, vast collections of other items, trinkets, and do-dads. Don’t believe me? Take a look at your junk drawer and let’s talk. 

According to an article in the LA Times, the average American home contains 300,000 items. Now that’s a lot of ‘stuff.’ If you took just one minute to briefly examine each item, it would take you 5,000 hours, or roughly 208 days. That's a lot of time, especially if you inherit an estate and are trying to get to the bottom of what the objects are and if they have any value. 

At Artifcts, we believe there is a better way to not only sort and organize the items we keep and the keepsakes we love, but to also document the value, history, and stories that go along with those items.  

From Object to Story in Seconds 

We created our Artifcts QR code stickers to solve a simple but meaningful problem: how do you seamlessly connect the physical objects in your life with the stories behind them? 

No more printing, cutting, or searching for labels. Just grab a sheet of durable, weatherproof stickers, place one on your item, scan it, and start creating. Each scan prompts you to either create a new Artifct or link the sticker to an existing one—instantly tying that object to its digital story. It’s organization, storytelling, and preservation—all in one simple action. 

But Here’s Where It Gets Personal… 

With Artifcts, you can add audio and video to every Artifct you create. That means when someone scans your QR code sticker, they don’t just read about the object—they experience it. 

  • They can hear the laughter in your voice.
  • They can see the way your hands move as you demonstrate a recipe.
  • They can feel the emotion behind the memory. 

Because sometimes, the story isn’t just what happened—it’s how it’s told. Audio and video are powerful keepers of memories. They capture inflection, personality, and even the little imperfections that make memories real and human. 

Imagine the Possibilities 

Once you start thinking about it, you’ll see opportunities everywhere. 

📸 Photo Frames That Speak 

That wedding photo on your wall? Add a QR code sticker to the back. Now, when your children or grandchildren scan it, they don’t just see the image—they hear you tell the story of that day. Maybe even watch a short video clip from the reception. A single photo becomes a living memory. 

 

Sorry, this Artifct is private! But it definitely has a QR code sticker attached to the back of the frame. 

💍 Jewelry with a Voice 

A ring isn’t just beautiful—it has a past. Was it your mother’s? Does it now have a special meaning to you? Attach a sticker to the jewelry box, and suddenly that piece carries its full story. Imagine hearing your mother explain where it came from, who owned it before her, and why it mattered. That’s legacy—preserved in her own voice. 

🧁 Recipes That Come to Life 

Yes, you can save Grandma’s famous biscuit recipe. But with Artifcts, you can do so much more. Attach a QR code sticker to the recipe card or cookbook. Now, when it’s scanned: 

  • You hear her voice explaining why she never measures the flour exactly 
  • You see a video of her hands gently folding the dough 
  • You catch the little tips that never made it onto paper 
  • It’s no longer just a recipe—it’s an experience passed down through generations. 

🎨 Collections, Keepsakes, and Everyday Treasures 

From antiques to travel souvenirs, children’s artwork to military memorabilia—every item has a story waiting to be told. Artifcts QR code stickers make it easy to catalog, organize, and preserve those stories without interrupting your flow. You can move from room to room, scanning and storytelling as you go, building a meaningful, searchable collection of your life.   

Ready to get started? Start small. Pick one object that matters to you. Tell its story. Add your voice. You might just discover that what you’re really preserving isn’t just your belongings…It’s your legacy. 

Pro Tip: You can also print off your Artifcts QR codes at home and safely attach them to your keepsakes. No stickers required...  

 © 2026 Artifcts, Inc. All Rights Reserved.

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Use Artifcts Timelines to Enrich Your Family History

We live in a world of information overload, and if you’re digging into family history, that overload threat is potentially multiplied by generations.

Some of us organize our research and learnings in folders, and folders within folders. Nothing other than the name of each folder provides us a clue as to how everything inside relates or where gaps in the content may exist.

Others of us rely on hardcopy photo albums and scrapbooks, often missing the contextual details and stories to bring those books to life when the creator of those books is not there to talk you through them. And how do you modify them once complete?

Whether you’re just getting started with fleshing out your family history or focused on closing gaps, we think timelines are a powerful tool to have in your corner. Dive in with us!

Enriching Family History with Artifcts Timelines

Digital timelines can be hit or miss. Many applications, from Google Photos to specialized genealogy software to Facebook, offer timelines, but they often are rigid in terms of editing and lose the context for each entry. That’s because those timelines simply place photos, for example, in sequential order or display SOME information while leaving other information (documents, location, etc.) in separate, disconnected albums or galleries.

We view the Artifcts timeline as the ultimate way to future proof your history by, first and foremost, revealing gaps in the life moments you've captured with your Artifcts. True story: When our co-founder Heather first looked at her personal timeline, she realized she’d never Artifcted anything about her wedding! Oops.

Once you know your gaps, you can then create new Artifcts to enrich your history with the stories and memories that have been left out. Another approach would be to start with Artifcts you’ve already created and add in videos and audio and/or supporting documentation for more color and context.  

Here's a great example of enriching a family history. It's one thing to know who created this painting:

Painting of a horse drawn carriage on a prairie

It’s another to hear first-hand what the artist was trying to capture and what the painting means, a generation later, to the artist’s son, Matt Paxton. Listen in -->  

Sharing family history in bite-sized mini-stories via Artifcts means you make feel-good progress a bit faster and family are more likely to tune in and listen to the whole story.

Steps to record audio or video inside the Artifcts app

 
 

Put Timelines to Work for You!

As you Artifct, we create your timeline automatically.

Assuming you have created a few Artifcts already, you will find your timeline by visiting your homepage and choosing "My Artifcts." You'll see the timeline option marked with a yellow "New!"

If your timeline is a bit sparse right now, check out the public Artifcts in our team's timelines for inspiration - @Heather and @Matt have shared many Artifcts over the past few years. 

As you explore Artifcts timelines and think about your family history, test out the built-in timeline features, because you never know from where inspiration may spring:

      • Switch between annual and decade views.
      • Flip your Artifcts from newest-to-oldest and oldest-to-newest.
      • Drag and drop to move any Artifct to a different year.
      • Add time period notes, per year, about key events or family history research gaps.

We have great FAQs about timelines and a quick video ready for you as well.

Share with Us 

We’d love to hear what you learn about your own history when you look at it anew as a timeline. Had you skipped key life events? Are there whole decades missing? What inspires you to fill in any gaps? You can write to us at Editor@Artifcts.com  to share!

Happy Artifcting!

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© 2026 Artifcts, Inc. All Rights Reserved.

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My Family Wants Me to Tell My Stories. Help!

Feeling pressured to tell your life stories?

Has a loved one given you a questionnaire or a book to write in about your life that feels like another to-do?

Does it contain absurdly challenging and broad questions like, "What's one of the most important moments of your life?"

Are you receiving tips on how to “express yourself” or make your stories “entertaining," "thoughtful," or "compelling" and don’t really know where to begin?

(Are you the one creating the pressure?! Keep reading. Today's article is also for you!)

The Story Burden: What Is It?

Maybe you're not a great writer, maybe you don't want to commit the time, or maybe you don't think you have good stories to tell. But "they" are asking you to write or record your stories anyway and maybe even throwing money at it via well-intentioned gifts to encourage you. That is what we call the "story burden."

We know the pressure comes from a heartfelt place. Our friends and family may think we and our stories are worth preserving and sharing. And the storytelling industry wants to help us structure our stories to capture people’s attention in an increasingly distracted world.

At the same time, these story pressures can snowball and become a giant turnoff. The well-intentioned tips, classes, and frameworks may backfire and prevent us from making progress. And progress, not perfection, is what matters, just as much as what “they” want. Right?

Set Your Own Goal

You can't get there, if you don't know where you're going. What is your goal in recording your stories, no matter the format you select? Perhaps your goal looks like one of these:

      • Private, diary-like reflections that maybe you'll share one day with a chosen few.
      • Recording bits of your personal and family history to share your knowledge with your loved ones.
      • Capturing moments and memories that made you and others smile before the details slip away. These stories could make up the pieces to a great memoir one day!

No matter your goal, consider the strategies we've gathered below to see if any will help you make progress without that burden stories can create.

Time-Tested Strategies to Capture Your Stories

STORY PROMPT BOOKS AND CHECKLISTS

Lacking inspiration or searching for a jumping off point? Download a free checklist of interview questions. A great question source is the independent non-profit StoryCorps (check out the podcast, too) and it's FREE collection of life story questions aross 17 categories. Or you could download one of our many Artifcts Inspiration Lists to work through at your pace. These resources will avoid set schedules and fixed costs so you don't have to worry if you fall out of sync with their pace or wonder if you're getting good value for your money. It's free or a one-time fee!

If you're motivated by, let's say, a treat now and then, you could even eat your way to stories. One of our members shared with us how excited their family was to answer the questions wrapped around each of these caramels during the holidays. Talk about low pressure! 

SUBSCRIPTION STORY SERVICES

Need more motivation? Subscription services like Storyworth and many others can send you regular prompts by email or have someone call you and by answering them in a timely fashion, by yearend, you’ll have enough fodder to complete and purchase your responses in a book format. For additional fees, you can even add color photos, additional pages, and special covers.

SUPPORT FROM A PRO!

Worried you won't find the time to capture your story without the help of a real human? Hire a life story biographer to interview you and write your story. Whether a short 30-minute session to scratch the surface or a full life story multi-month endeavor, you can find an option to fit your goals and budget and remove the pressure from you to pull it all together. There are an abundance of companies that will do this and range greatly in price. If this is of interest to you, check out our partners, Whole Story Productions and LifeBook Memoirs

Bite-Sized Stories with Artifcts 

We heard a lot about the story burden as we began the research for what became Artifcts. We knew we had to do better and create something innovative that would avoid the story pressure while integrating the best of the tried and tested techniques of story telling AND sharing.

Let's begin at the very beginning. WHAT you choose to Artifct speaks volumes. The fact that you chose to take a moment and document THAT item lets your loved ones know that it mattered to you. The "story" becomes a bonus, a bonus that can be one simple word—e.g. Dad’s—or a 5,000+ word story.

Once you decide WHAT to Artifct, we try to make it as easy as possible to craft a story. If staring at a blank screen leaves you speachless (or wordless), we provide story-writing prompts to help you get started. Pick a prompt and go! Remember, it doesn't have to be perfect, you just have to start. 

 
 
 
Artifcts story-writing prompts. Pick one and start! 

We also designed Artifcts so you can proceed at your own pace. No pressure, no deadlines. You don't have to worry about missing a week or skipping a question. An Artifct a day, two hours on a Sunday afternoon, seasonal themes, or work your way through a collection, object by object ... whatever works for you! No stress, no quota to meet. 

WHAT you choose to Artifct already speaks volumes.

Artifcts are also easily shareable to loved ones or professionals who may be assisting you with family history research, writing a memoir, or creating a family videography, saving you countless hours searching for, sharing, and annotating the materials when you’re ready to take that next step. 

If your family is asking you to share your stories, take it as an invitation—not a burden. You don’t have to write a memoir or capture everything at once. The most meaningful stories often begin with a single object and the memory it holds. With Artifcts, each belonging becomes an easy starting point—a photo, a keepsake, a recipe card, a travel souvenir—each one unlocking a story worth preserving. Don’t let overwhelm stop you or worry about where to begin. Simply choose one object, tell its story in your own words, and start today.

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© 2026 Artifcts, Inc. All Rights Reserved.

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