AARP Innovation Labs has selected Artifcts to join the Labs' Accelerator 2022 winter cohort. This represents a meaningful milestone for Artifcts and an uplifting way to start the new year.

The eight-week program launches 31 January 2022 and will help Artifcts to better support the 50+ population. Together AARP and Artifcts will collaborate through research opportunities such as focus groups, feedback sessions, and available primary and secondary research sources  to refine product usage, placement and position in the 50+ population. We will harness our learnings to better serve the 50+ population and share related announcements here and on social media this spring.

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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.

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Artifcts loves the great outdoors and every chance to be local, and this weekend that meant sponsoring a team in the Greenish Jacket Foundation's 7th Annual chairty golf tournament. The Foundation raises money to support research into scleroderma (an auto-immune disease) at the Mayo Clinic in Rochester, MN.

Conditions were a bit windy for the tournament at the Falconhead Golf Club in Austin, TX, just ask the golfers who had to face those winds, uphill, on a par five. Not ideal. But they turned out, as did Artifcts. Where will you find us next?

Support local!