Katie Vaz is an illustrator living in Endicott, NY, who had a quarter-life quandary: How can I put ideas out into the world that make people feel less guilty about their everyday choices and maybe even a little less alone? Eat cake. Don’t work yourself into an early grave. Nap!
By steadily shifting her focus from freelance graphic design and branding work to illustration, she had the space she needed to begin creating and publishing what she calls “realistic inspiration.” Through her series of books and coloring books, she uses personal stories, humor, and of course delightful illustrations to reach a broader audience.
While she started back in 2012 with time intensive hand drawn illustrations, her latest designs get a helping hand from design software (including Illustrator, Adobe Photoshop, and the iPad app Procreate!). These tools of the trade have accelerated her design process so much so that in 2021, as the COVID pandemic persisted, Katie hit aggressive deadlines for not one but two new coloring books. She’s observed her artistic style hitting a new growth curve, not only by her shifting artistic mediums, but with the support of a whole new community of illustrators she’s found through resources like Make Art That Sells.
Katie pointed to her upcoming cottagecore coloring book (release date April 2022), in which she wraps us in themes acutely resonant during the pandemic (sustainability, enjoying what you have, home making, gardening, baking ...) from a cute and fun aesthetic that showcases more line work and texture than her previous works. She’s embraced this new cottagecore design theme so much that she may even repeat some of her favorite patterns and print them onto fabrics. We can’t wait! Maybe we can even ask her about removable wallpapers?
Katie said, “I don’t feel like I have arrived. My style will continue to evolve.” And perhaps that will be put to the test in 2022 as she returns to a memoir project format, like her book My Life in Plants, but within the pages of a graphic novel. Her hope is to share a very personal story that will resonate with someone who has also gone on a personal journey to find themselves after experiencing the loss of a parent.
Explore the Artifcts from Katie’s design journey, and stay tuned for her next book!
© 2022 Artifcts, Inc. All Rights Reserved.