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Lem Lloyd Joins Artifcts as Advisor for Growth & Partnerships

As Washington D.C. headquartered Artifcts continues to grow and scale, it proudly welcomes Lem Lloyd as an Advisor for Growth & Partnerships. Lem brings 30 years experience in building Internet businesses and running sales teams at both public companies and new start-ups.

At Yahoo, Lem served as VP/GM of Yahoo's Small Business, as well as VP of Corporate Partnerships, where he managed more than $300M in reseller and channel partnerships. At Knight Ridder, Lem was involved in creating the early marketplace businesses including, Cars.com, Apartments.com, and Careerbuilder. He also ran the acquisition channel at the home services marketplace company, Angie's List, where he managed more than 300 sales and operations staff. Today, Lem is the CEO of LongevityWorkers, a new jobs / hiring marketplace committed to helping older workers re-enter the labor force.  

"Lem's experience and expertise in growing and scaling numerous tech companies and negotiating complex partnership deals will be a game changer for us as we continue to grow and scale Artifcts," said Heather Nickerson, Artifcts co-founder."

"I'm so excited and honored to be working with the team at Artifcts," said Lem Lloyd. "Artifcts has succeeded in doing a rare thing - creating an elegant service that allows multiple generations to come together and celebrate the people and the things that helped shape and define their family traditions."
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© 2025 Artifcts, Inc. All Rights Reserved.
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Artifcts Featured on Redfin: When Is the Right Time to Downsize?

As we grow older, our needs and capabilities change, and not all homes are designed to support this change along with us. It’s common to upsize your home when your household is growing – whether to accommodate children, pets, or simply because you need an extra room for a home office. But what once was the perfect home, may now be too hard to manage and maintain in your golden years. 

There are countless benefits of downsizing your home, and it’s a wonderful way to open the door to the next stage of your life. But, making the decision to downsize can be hard, and leaving a home filled with cherished memories can bring heartache. So, when is the right time to downsize? If owning your home in Seattle, WA or renting a house in Portland, OR has brought more stress and worry than it has joy and comfort in recent years, the time may be now to downsize into something smaller – or maybe even renting a space like an apartment in Beaverton, OR. Here are 14 signs it’s time to put your house on the market and downsize, one of which was contributed by Artifcts' very own co-founder Ellen Goodwin.

Read the full article here: When Is the Right Time to Downsize? 14 Signs It’s Now | Redfin

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International Brand Strategist Gina Buchalter Joins Artifcts Advisory Board

As Washington D.C. headquartered Artifcts celebrates its 3rd birthday, it also welcomes Gina Buchalter to its strategic advisory board. Gina's storied career reaches across popular consumer brands, such as Aura Frames and Fitbit, as well as the world renowned Paramount Pictures.

Gina's deep experience delivering consumer products through new channels and partners will help Artifcts to expand its own footprint within core consumer segments.

"Gina's creativity and ability to connect dots that no one else even sees is captivating and carries with it the revenue basis to help startups and 'grownups' alike to flourish. It's going to be a great year 4 with Gina rounding out our advisory board," enthused Artifcts co-founder Ellen Goodwin.

"I am honored to join Ellen and Heather and the rest of the Artifcts team. It's such important work to help people chronicle their things and memories into one great cohesive story. I'm excited to be part of that journey."

The Artifcts Strategic Advisory Board also includes:

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© 2024 Artifcts, Inc. All Rights Reserved.

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Artifcts Secures First Patent

[Washington, D.C.] – Artifcts, redefining the 'stuff' space with its powerful consumer platform, announced today that in November it secured a US patent for its novel approach to organizing, generating, and sharing multi-media data about the objects we all collect and accumulate in life. The patent demonstrates Artifcts' commitment to creating a positive experience for people of all ages to capture the financial and sentimental value of their belongings.

Co-founder and CEO Heather Nickerson reflected on how the patent reinforces the very foundation of the company: "You need read only as far as the patent's abstract to understand our laser focus on transforming our relationships with stuff and appreciating the value it has (or does not) in our lives. What is an Artifct? 'A unique, multi-dimensional, transferable digital representation of an idea, memory, or history tied to [an] object.'"

"And of course, we overachieved," chimed in Co-founder and CSO Ellen Goodwin. "Our patent landed in the top 1% of patents by claim count. It wasn't a goal, but it's an interesting fact. Our platform is deceptively simple for being so powerful."

The U.S. Patent 11,816,189 comes on the heels of the company winning multiple awards in 2023, including in inter-personal connection, genealogy, and brain health, and just two months ahead of Artifcts' first appearance at the goliath Consumer Electronics Show (CES) in Vegas from 9-12 January 2024.

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© 2023 Artifcts, Inc. All Rights Reserved.

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International Product Expert Ora Solomon Joins Artifcts Advisory Board

Artifcts has expanded its strategic advisory board to welcome Ora Solomon, Vice President of International Product with 1stDibs. Ora's years of experience managing product in spaces directly adjacent to the 'stuff' focus on Artifcts is the perfect addition to round out the vast expertise of the current Board.

It's the unique and powerful combined team and mission that brought Ora to Artifcts. "As a fan of storytelling and a compulsive declutterer, I found Heather's and Ellen's vision and mission for Artifcts incredibly inspiring. I am honored to join the Advisory Board and help shape the company's future!" 

As Artifcts gains momentum in the direct to consumer market and prepares to launch several new partnerships this year, Ora will provide invaluable guidance in concert with the other Artifcts advisory board members. 

"Ora's been innovating for years in the spaces of storytelling and stuff both through her work with Shutterstock and now 1stDibs. Artifcts is young, innovative, and agile, and her experience will help us sharpen our strategic product roadmap and streamline tactical product decisions," said Ellen Goodwin, Co-founder and Chief Solutions Officer at Artifcts.

The Artifcts Strategic Advisory Board also includes:

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© 2023 Artifcts, Inc. All Rights Reserved.

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Celebrating 1 Year of Artifcts!

Dear Reader,

We’re celebrating Artifct’s first birthday tomorrow! 

We often joked at the beginning that building a company was a lot like raising a child—it takes a village, with all kinds of people, supporters, and even village elders to guide us along the way. The first year proved this out—we built a highly functional, fun, and powerful platform with the help of our diverse and talented village. It was everything and nothing that we expected.  

Our first year...was everything and nothing that we expected

Launching during a pandemic comes with inherent uncertainties. We had hoped for many more opportunities to interact in-person with our Artifcts community—from Arti Live events to pop ups around the country—that we could not in good conscience pursue. At the same time, we were able to build our company to thrive from a virtual-only standpoint that is not only pandemic proof but recession proof. We focused on local roots and communities to bring them what they needed most—human connection. No risky events or travel required.  

Of the many highs was our participation in the AARP Innovation Labs accelerator program and the partnerships that came out of our local communities and networks. We have a thriving partnership network to ensure all of life's moments and ‘stuff’ are addressed from digitization and preservation to videographies and genealogy research and storytelling. Through our partnership with Unwrapit, we’re even enabling companies to gift sustainably and meaningfully. We also recently announced our “What’s it worth?” feature supported by Heritage Auctions to help our members preserve and share the value behind their stuff. (Have you tried it yet?)  

Our strategic advisory board has been game changing as well, helping as we grow and expand our reach to new markets. We have vast expertise behind us to keep us on the frontline of technology, online community, estate and financial management, and stuff! If you missed our announcement introducing our newest advisory board member Matt Paxton, you can view it here. 

And of course, Artifcts itself is the ultimate representation of how far we’ve come in only one year. We’ve delivered key new features such as audio and video, file sharing from alternative storage sites, building networks, and so much more. All these features are custom designed in our patent-pending platform where privacy and security come first.  

We continue to enable our community to make the choices that are right for them, just as we are redefining Artifcts to be what is valuable to you. We’re calling it Human Media 1.0 and we invite you to join us as we joyfully kick off year two of Artifcts. 

Happy Artifcting,

Heather

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© 2022 Artifcts, Inc. All Rights Reserved.

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