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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

November 05, 2021

Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.

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What's New at Artifcts
Graduation Day! Onward to the AARP AgeTech Collaborative

Wiser and stronger for our time with the AARP Innovation Labs Accelerator, we're now joining the AgeTech Collaborative from AARP!

We announced back in November our selection for the AARP Innovation Labs' Accelerator Program. What an experience it's been. From feedback on our product and marketing to access to the latest research in delivering life enhancing products to the demographics of the 50+ population, we're now better prepared for the next stage of growth for our startup as graduates of the AARP Innovation Labs’ accelerator program. 

"What is next for Artifcts?" you may wonder. So much! As we increase our collaboration with artists, sport enthusiasts, and travel organizations, we're also ensuring that Artifcts can support you as you prepare your estate, share information with your insurance agent, and just maybe find new community and creative outlets for all the 'stuff' in your life. Stay with us. The best is yet to come!

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Artifcts Announces Formation of Strategic Advisory Board

The Artifcts Team is pleased to announce the formation of a strategic advisory board. The Board brings incredible depth, hands-on experience, and leadership and will advise on all matters related to Artifcts' strategic growth, including applications of emerging tech and expansion into niche markets.

Artifcts is developing a platform unlike any other, helping us to connect the dots to capture and preserve the history, memories, and life experiences behind the objects of our lives for future generations. Artifcts' current participation in the AARP Innovation Labs Accelerator Program will provide a launch pad in 2022 for people-first technological advancements that build community and enable individuals and families to better share and understand the value—sentimental and/or market—behind their belongings, all with a fervent bias toward consumer privacy and transparency. 

The introduction of the Board reflects our desire to ensure diversity of thought and experience are represented as we build out Artifcts in our first full year of operations (and beyond). Meet our Board:

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Standing By Our Team

The war in Ukraine is ever present in our daily thoughts and operations at Artifcts. Our global team has been directly affected, their daily lives upturned, new layers of stress and uncertainty a heavy burden on all.  

We have taken steps to provide for the financial and professional welfare of our team members in the region, who through no fault of their own, now live in a suspended state of reality. What's next is unknown. The depth of this global division and its toll on human and economic welfare unknowable.  

We stand by our colleagues. We want to contribute the tiny difference each of us can make in the world by knowing each other has people first, nations a distant second. To all those beyond our team, we hold the wellbeing and safety of you and yours in our thoughts. 

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