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Art Meets Life: "Now is When We Live"

Ellen Goodwin, Artifcts
July 04, 2024

I'm a long-time fan of typographic and lettering arts. Emphasis on arts. Because, no joke, if it were possible to create your own filter on Etsy, I would want one removing all "home decor" signage with scrawled, overdone platitudes, often on scraps of wood or metal.

When we moved to Austin in my late 20s, I met and often rode bikes with Brooke Robinson, the founder of GoodType. I loved the global community she created and artwork she compiled in her book.

I learned about Anthony Burrill's work first through a company called SCHOOLHOUSE, and finally recently gifted our household his You&Me, Me&You framed prints in blue for Christmas 2023. Seeing them on my wall got me wondering whether he ever creates custom woodblock prints. I knew it was entirely possible this was a crazy question to ask an artist like him, or would be wildly cost prohibitive, but I decided it was worth asking the question, and knew the phrase I wanted, "Now is when we live." I emailed him a couple days after Christmas.


Origins of “NOW IS WHEN WE LIVE”

My inspiration came from The Morning Show streaming on Apple+. There's a scene in which one of the lead characters, playing the role of the CEO of a major TV network, is asked why he was choosing "now" to launch a new streaming service. His answer was simple, "Now is when I live." I got it and couldn't forget it.

TV show character Cory Ellison on a late night TV show

A bit to my shock, early in the New Year Anthony (who goes by A. B.) responded to my email about commissioning a custom piece. For the record, my daughter was dubious he would. She just shook her head when I told her I'd written him, as though to say, "WHY would he respond to YOU?" Ha. Well, he did, and while carving custom blocks for a single print was not a budget friendly option, he was happy to commit his time to designing what I had imagined.

When I asked A. B. about his design, this is what he shared: I wanted to put the emphasis on ‘WE LIVE’ - I think it’s a great message and a reminder that we live in the present moment and should appreciate every minute we have. When I’m working on a layout, I let the words take the lead, they show me how the layout should work. The ’slab serif’ type I’ve used for ’NOW IS WHEN’ has a lovely look and feel, and the proportion of the letters fits perfectly in the available space. 


Two Signed-Copies Exist

Two years into the terrifying life of a startup founder, I wanted to surprise my co-founder Heather with a print of this work for each of us for our birthday week. Yes, we are friends, co-founders, and born within a week of each other.

“Now is when we live” is my answer to a lot of questions these days, including why we Artifct… because now is when we live. Now is when we are experiencing life, connecting with others. And I don't want it to all be forgotten and washed away. We all matter. Our stories matter.

And yes, you guess right if you are here, that my cancer diagnosis put a fine point on this message, too. While we can prepare for the future, we’ll never really be ready for it. The best we can do is live, live well, thrive and survive.

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© 2024 Artifcts, Inc. All Rights Reserved.

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What's New at Artifcts
Looking Back with Gratitude, Looking Ahead with Purpose

Dear Artifcts Members, 

As we step into a brand-new year, I want to pause and say thank you. Artifcts exists because of you—your stories, your trust, and your belief that the memories behind our things matter just as much as the things themselves. As we reflect on 2025, I’m filled with gratitude and pride for what we’ve built together. 

This past year was one of meaningful growth and exciting milestones. We partnered with Clutter Cleaner to help families facing downsizing and life transitions preserve what truly matters—the stories and significance behind their belongings. This collaboration reinforced our shared belief that letting go of things doesn’t mean letting go of memories. 

We were also honored to be named one of Family Tree Magazine’s Top Genealogy Tech Websites for the third year in a row. This recognition reflects our continued commitment to supporting families, historians, and everyday memory-keepers with thoughtful, accessible technology. 

In 2025, I also had the opportunity to join the Northern Trust “Secrets of Enterprising Families” podcast, where we talked openly about legacy, loss, and practical estate planning. These conversations are at the heart of why Artifcts exists—to make space for reflection, clarity, and connection across generations. 

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None of this would be possible without your continued support, feedback, and enthusiasm. You inspire us every day. 

Looking ahead to 2026, we’re excited about what’s to come: 

  • Continued refinement of ARTIAssist and other AI-powered tools to help you create new Artifcts with confidence and ease 
  • Virtual workshops designed to help you get the most out of every Artifcts feature 
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Thank you for being part of the Artifcts family and for trusting us with your stories. Here’s to a new year filled with reflection, discovery, and connection—and to preserving what matters most, together. 

With gratitude and warm wishes for the year ahead, 


Co-Founder & CEO, Artifcts 
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Happy 12 Days of Artifcts!

The holidays have a way of stirring up memories—some wrapped in joy, some tucked quietly into the corners of our hearts. This year, Artifcts is celebrating those moments in a way that’s meaningful, creative, and deeply personal with the 12 Days of Artifcts holiday challenge. 

If you’ve been following along on our social channels, you’ve seen how powerful a single object can be when paired with a story. An old photograph. A travel souvenir. A well-loved family quilt. These aren’t just “things.” They’re touchstones to the people, places, and moments that shaped us. 

 

The first four days of our 12 Days of Artifcts challenge. Objects with stories, your stories!

That’s what the 12 Days of Artifcts is all about—and we’d love for you to join in the fun. 

Are You Up for a Challenge? 

We promise, our “challenge,” doesn’t involve Tik Tok or ice buckets, and it’s simple enough to do even if you’ve never done one of those “I-saw-it-on-the-evening-news" challenges before. 

Over 12 days, we share 12 different themes, one per day via our Facebook and Instagram pages. Each theme invites you to choose a meaningful item from your life and Artifct it—capture a photo, add the story behind it, and preserve the memory digitally for yourself and for the people you love. 

By the end of the challenge, you’ll have: 

  • 12 Artifcts
  • 12 memories preserved
  • 12 stories ready to share with family and friends—now or for generations to come 

There’s no right or wrong way to participate. Some people choose deeply sentimental items. Others lean into lighthearted or unexpected objects. Every Artifct tells a story worth saving. 

Every Artifct tells a story worth saving. 

A Theme for Every Kind of Memory and Artifct 

Each day’s theme offers a gentle nudge to look at your life through a new lens. One day might spark a story about family traditions. Another might bring back a personal milestone, a favorite place, or a meaningful relationship. Some themes make you smile instantly; others may surprise you with memories you hadn’t thought about in years. That’s part of the magic. 

You don’t need museum-worthy artifacts. The beauty of Artifcts is that meaning isn’t measured by monetary value—it’s measured by connection. If an item holds a story only you can tell, it belongs here. 

 
 
 
 
Pick a theme that works for you and join in the fun as we count down the 12 Days of Artifcts!

Why Participate? 

Because memories fade—but stories don’t have to. 

The 12 Days of Artifcts is more than a creative challenge. It’s an opportunity to pause during a busy season and reflect. To document the moments that matter. To create something lasting that you can revisit, share, and pass on. 

Many participants tell us that once they start, they can’t stop. One Artifct leads to another. One memory unlocks three more. Before you know it, you’re building a living archive of your life (and your holidays!)—your way. 

Share the Joy 

One of our favorite parts of the challenge is seeing how people share their Artifcts with others. Share yours on social media, tag us, and use #12DaysofArtifcts to be part of the community countdown. Or keep them private, sharing only with family and close friends. However you participateyou’re contributing to something meaningful. 

And don’t worry, this isn’t about perfection. It’s about presence, and preserving lasting memories and stories during the holidays.

It’s Not Too Late to Start 

If you’re reading this and thinking, “I missed a day… or five,” take a deep breath. You’re right on time. 

The 12 Days of Artifcts isn’t a race. Start today. Pick the theme that speaks to you most. Go back and fill in the others when you’re ready. The stories will wait for you. All that matters is beginning. 

As we count down the 12 Days of Artifcts, we invite you to reflect, remember, and create. At the end, you won’t just have a collection of items—you’ll have a collection of stories that only you can tell. 

So choose your first theme. Find your first item. And Artifct that {old photo, handmade ornament, special gift} or other holiday keepsake. From all of us at Artifcts, happy holidays and happy Artifcting! 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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Why an Artifcts Membership Is the #1 Holiday Gift for Grandparents Who Have Everything 

As the holiday season approaches and families search for meaningful, memorable gifts, one option rises above the usual sweaters, gadgets, and gift cards: a gift membership to Artifcts.com. For grandparents, who are often the keepers of stories, traditions, and treasured belongings, Artifcts offers something far more valuable than another item to unwrap. It offers a way to preserve their legacy, share memories, and connect with loved ones in a lasting, joyful way. 

A Modern Solution to a Timeless Desire: Sharing Stories 

Grandparents often have homes filled with objects rich in personal history—photographs, souvenirs, heirlooms, handmade pieces, letters, and charming odds and ends. But the stories behind those items aren’t always written down or passed along. 

Artifcts.com changes that. With an easy-to-use platform, grandparents can upload photos of meaningful items and record the stories, memories, and details behind them. Each “Artifct” becomes a digital keepsake—part story, part history, part heirloom—preserved beautifully for future generations. 

It’s the perfect way to capture moments like: 

  • The origin of Grandpa’s well-worn fishing hat
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  • The ticket stub from their first date 

This isn’t just documentation—it’s storytelling. 

A Thoughtful Gift That Builds Connection 

A gift membership to Artifcts isn’t something that sits on a shelf. It’s a shared experience. 

Grandparents can invite family members into their private circle, allowing children and grandchildren to explore the stories behind the items they’ve always been curious about—or never knew existed, sparking conversations across generations, bridging distances, and helping younger family members better understand their roots. 

It’s especially meaningful for: 

  • Families who live far apart
  • Grandparents who want to connect with tech-savvy grandkids
  • Loved ones who want to preserve memories before they fade 

Perfect for Legacy, Estate, and Family Planning 

In addition to emotional value, Artifcts has practical benefits. Grandparents can document: the provenance of their heirlooms; instructions for what should happen to certain items someday with our "In the Future" field; and the significance of objects family members will inherit. With Artifcts you can pass down the stories, meaning, and value along with the actual item.  

This avoids confusion, conflict, or lost historical context later. Family decision-making becomes clearer—and more heartfelt—when the story behind each item is preserved. 

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Plus, because it’s digital, grandparents can create and share Artifcts from the comfort of home or even use the mobile app when inspiration strikes. 

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The Heart of the Holiday Season 

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This holiday season, wrap up something truly meaningful. Give the gift of Artifcts. 

###

© 2025 Artifcts, Inc. All Rights Reserved.

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