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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Watch the full Evenings with Artifcts event here.

  • It is hard to write about an object with no personal meaning but even harder when it has tremendous personal meaning. Bear that in mind and go easy on yourself. 

  • Start with something true. This is the trick to writing anything nonfiction. For example, start with a little line about where you got the object: “I bought this in a street market in Istanbul.” And from there go on to describe the scene a little bit and what happened there that connects you with the object.  

Start with something true.

  • Other starters for your Artifcts:  

        • Where were you when you acquired the object? 
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        • What feelings does it evoke in you?
  • If a story comes to mind, you can just start jotting it down anywhere. Let your thoughts go where they will. It can be a collection of random thoughts that you can look at later and put together into some sort of a story structure. 

  • We all have stories. Writers block comes from our internal critic. It challenges you with, “Why would anybody want to read it? What could you have to say? What makes you think you're so great that anyone should listen to anything you're telling them?” You have to tell yourself, “I have a right to do this because I’m a human being with a story, and the story deserves to be told whether or not you, my internal critic, thinks that it does.” Push the internal critic aside. 
I’m a human being with a story, and the story deserves to be told.
  • If you value the stories and need motivation to begin capturing and preserving those stories with Artifcts, make a deal with yourself like Jeff did. Jeff made a pact to give away the objects once their stories were told. Maybe you’ll choose to Artifct twice per week. Or perhaps you’ll start with those items that are most meaningful to you.  

  • A bit of advice Jeff shared from esteemed author Kurt Vonnegut: Write your stories as though you are writing them for one person, as if you are telling this person each of the stories. It gives all the stories a similar tone, a singular voice. 

  • Always include when and where the object was acquired. These are important details.

  • Struggling with a title? Write out 10 of them. It will help you to start to shape your story, too.

Our stuff, the objects that we collect, that inspire us, they are really not what's important. We do not need to keep them. The only thing that is important are the stories, and the only way to keep the stories is to tell them.

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© 2024 Artifcts, Inc. All Rights Reserved.

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We hope you enjoy this little looky-loo into the minds of young teens through the lens of Artifcts.  

We Know Our Moms. Here's Proof!

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Violet: My mom’s time in the Czech Republic completely changed the path of her life, and I know from reading her Artifcts and hearing her stories how proud she is of that. She has Czech recipes, ornaments, random items, and everything else Artifcted, and they all show her true character and that she learned so much from her time there, and not just education. Case in point, a little crystal, anyone

 

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Violet: She LOVES artwork. This goes along with the textiles, but it’s a little different because it can be anything. Whether it’s an arts and crafts project I butchered in pre-k or a phrase she ordered to hang on the wall, cards from friends and family, photographs, everything. Although she doesn’t agree and doesn’t talk about it, she is an amazing artist. She always helps me on any little sketch I need to do for school, because she did not pass down that gene (rude). (Hi, this is Ellen chiming in. Don’t listen to her. Kid art, like this, is simply the best. 💕)

Curious what your Artifcts say about you? What do you have to lose... Ask your loved ones! Heather & Ellen are certainly glad they did.  

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© 2024 Artifcts, Inc. All Rights Reserved.

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I'll Get To It One Day

Reading time: 3 minutes 

We all have them—those projects we’ll get to "one day." No, we’re not talking about chores around the house or our honey-do lists, we all have those too.  

Today we’re specifically talking about projects made with love and attention that we start with the best intentions and then... life happens. Maybe our vision starts to deteriorate, or our arthritis ticks up; or maybe our free time becomes swamped with doctor’s appointments, visits from family, and the like, and those projects are left in a semi-done state to get to one day.

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But what happens if you want to finish that project but are no longer able? Or you inherit an unfinished project—blanket, quilt, needlepoint, etc.—that you would love to see finished and used?  

That’s where the Loose Ends Project comes into play, and why we invited them to our Spring 2024 Evenings with Artifcts.

 
 
Click the image to watch the replay.

Loose Ends is on a mission to help families complete unfinished textile projects after a death or disability. It’s truly a labor of love and a gift from the heart. Watch the replay, and maybe get a little inspiration for your unfinished projects or next steps if no one in your family has the skills to see a project through. And when you do see that project through, take a moment to Artifct That! After all, it’s the story, memory, and person who got it started that make the object irreplaceable and uniquely yours.

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© 2024 Artifcts, Inc. All Rights Reserved.

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