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Photos + Stories Go Better Together: A Conversation with Cathi Nelson, CEO of The Photo Managers

Heather Nickerson, Artifcts
September 20, 2023

Reading time: 6 minutes

One of the great things about being in the ‘stuff’ business is that you never know who you’ll meet! Over the past few years, Ellen and I have had the joy of getting to know and working with Cathi Nelson, Founder & CEO of The Photo Managers. We met Cathi by way of Matt Paxton, who told us upfront that she is the end-all, be-all expert on all things photo managing and organizing. Several years and many conversations later we wholeheartedly agree!

In honor of Save Your Photos Month, we thought it would be fitting to highlight one of our many conversations with Cathi, who really is the undisputed expert on all things photo organizing. 

Heather Nickerson: Tell us a bit about yourself! What led you to get into photo managing?

Cathi Nelson: Reflecting on my career, I realize there has always been a common theme: My love of photography and storytelling. Prior to starting The Photo Managers, I spent 17 years teaching people how to create meaningful scrapbook photo albums. I hosted large events where hundreds of women would come and spend the entire weekend working on albums for their families. Walking around the room, I realized this was more than people cutting photos into shapes and adding decorations. This was a way for people to share their legacies, and photos invoke memories and stories. 

By 2009, I noticed a significant shift in the photography landscape. The rise of digital photography meant that fewer people were printing their photos, and this change impacted my business. The turning point came when a customer asked how much I would charge to organize her digital and printed photos. It was at this moment that I realized there was a growing need for assistance, and I started a business called Photos Simplified.

Nickerson: So you started your own, wildly successful business, why not stop there? Why start The Photo Managers? You were obviously very busy with your own work, raising your family, and authoring your book! What prompted you to create a global network of like-minded professionals?

Nelson: The response from clients to my new business concept was overwhelmingly positive. As other scrapbooking professionals and residential organizers started learning about my success, they came to me seeking guidance in starting their own photo-organizing businesses. I realized that to ensure this emerging profession continued I would need to create a code of ethics, certification, and best practices, thus The Photo Managers was born. I chose a membership model, and over the years we’ve grown into a global community of hundreds of professionals dedicated to preserving and celebrating the rich tapestry of memories in our digital age. 

Nickerson: And then you did it again with Save Your Photos Month (SYPM)! Tell us a bit about how and why you started SYPM. I think a lot of people take for granted that SYPM is the month of September, except it wasn't until you built it!

Nelson: I launched Save Your Photos Day for the first time in 2014 as a one-day event. The concept grew out of viewing news stories about people being united with lost photos from Hurricane Sandy and the Joplin Missouri tornadoes. I would watch the news and it was so heartwarming to observe how people rose up to help, bringing food, water, clothes, and kindness.

Once the initial shock wears off a new wave of recovery efforts evolves, finding and restoring lost photos. Hundreds of volunteers have helped in these communities, carefully washing and restoring photos. Their efforts pay off when a family that has lost everything is reunited with even one precious photo. Thus, the concept of International Save Your Photos Day began.

The original concept was to save thousands of photos in just one day. Yet we found that one day just wasn't realistic and realized, why not make it a month!  So, in 2016 we rebranded it to Save Your Photos Month and each year we expand the variety of topics, classes, and conversations. Today this is even more important as the news is full of extreme weather disasters that impact family photos and priceless belongings.

Nickerson: Any tips for our Arti Community Members who are feeling overwhelmed by digital and physical photos? They know they want to do something with them, but don't always know where to start or what to do.

Nelson: First you aren’t alone if feeling overwhelmed. Most do, including me! Second, it didn’t take a weekend to create all those photos, so it does take time to sort through and organize them, but it’s worth it! 

Here is a quick summary of our 5 tips for photo organizing.

      1. DEFINE YOUR GOAL, what would success look like?
      2. GATHER EVERYTHING and ACCESS what you’ve got. This can be as simple as “3 hard drives,” “4 iPhones,” and “5 boxes of printed photos.”
      3. SORT and CATEGORIZE—sort the photos into categories that make sense to you. Categories might include location, date range, events, products, or something thematic like “landscapes.” Edit your collection as you go, discarding or deleting duplicates and any blurry or “not so great” images.
      4. If you have any printed photos or slides, now is the time to scan. Decide if you want to do it yourself or hire a professional to do it for you.
      5. SHARE . And the options are endless … Artifcts, photo books, websites, slideshows, even the collection itself!

Nickerson: When should you consider hiring a photo manager?

Nelson: When life happens! I just hired a photo organizer myself because my son was getting married, and I wanted to create a video montage of his early years and his fiancé's early years set to music. I just didn’t have the time to scan the photos or sort through hundreds of images. It was so worth it! So, my advice is don’t put this off, hoping someday you’ll have the time.

Nickerson: We've heard our own Arti Community Members say—when they first learn about photo managers —"Ooh, they're like magic photo fairies, how cool." We know they work magic with photo collections large and small, but what are two or three things that make photo managers so special?

Nelson: This is a great question, and I have thought a lot about this over the years. There are two common traits I see in professional photo managers. They are curious about history, stories, and people, otherwise they wouldn’t want to look at someone else's photo collection. Plus, they are usually lifelong learners, because technology keeps changing and to be successful you have to keep up.

Nickerson: Do you have any particular project that you especially liked working on over the years? Something our members may be able to relate to?

Nelson: I really like working on themes and using photos to tell stories. A few years ago, I created a mini photo album as a gift to the important people in my life. I added a few photos, the story of how we met and what I appreciated most about each person. I then sent it to each of them as an invitation to a party to celebrate my milestone birthday and the gift of friendship.

Nickerson: What's next for you and The Photo Managers?

Nelson: The need for professional photo managers is only increasing and I recently formed an Advisory Board of members to help us envision the next 10 years. When I started this over 15 years ago, I never dreamed that I would build something that would live long beyond me. I feel a great sense of responsibility to ensure that this profession continues to thrive for the members and the customers we serve.

Nickerson: Last but not least, you know all about Artifcts. How do you think Artifcts could help photo managers with their work?

Nelson: I love Artifcts because early on I realized that photos are just one piece of the puzzle. People also keep letters, children's artwork, babies' first shoes, medals, and other objects. Having the ability to share those items and stories for future generations fits perfectly into what I intuitively observed all those years ago. We are a people of stories, and we tell our stories and what we care about through photos and keepsake items.

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You can learn more about The Photo Managers and even where to find a Photo Manager to help you based on where you live by going directly to the official website.

© 2023 Artifcts, Inc. All Rights Reserved.

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Preserving and Sharing Your (Sports) Collection

Reading time: 4 minutes 

Do Fall weekends find you cheering on your home team? Whether it’s football, baseball, swimming, or soccer, chances are you’ll catch a game or two either in person or with the 21.4 million viewers who tune in to watch their favorite Sunday night matchups.  

Fall may also find you longing for adventure, whether it’s a short drive across town or across state lines or a flight across the country. It’s a great time to travel before the holiday rush, and an even better time to take in some of our country’s museum-worthy sports collections.  

To inspire your trips, we’ve compiled the list below highlighting some of the best sporting collections our country has to offer. And in case you find yourself staring at your own sports collection, and you're not sure how to keep track of and share it with others, we've prepared tips about how to Artifct those collections, even if they are not destined for a museum.  

Roadtrip Worthy Sporting Destinations

The National Baseball Hall of Fame in Cooperstown, NY is one of the most-visited sports museums in the US. The Museum boasts over 40,000 artifacts, including a baseball thrown by Cy Young in the first modern World Series.  

A close second is the NASCAR Hall of Fame in Charlotte, North Carolina. One of the key features of the Museum is a banked speedway modeled after Talladega Superspeedway, featuring 18 cars and a salute to 46 tracks!  

Want to view artifacts AND try your hand at your favorite sport? The International Tennis Hall of Fame and Museum in Newport, RI is adjacent to 13 grass courts open for public play. When not serving up a winning shot, you can watch video highlights from some of the greatest matches in history and learn about Hall of Famers Billie Jean King and Pete Sampras.  

A short drive from Newport, RI will take you to Springfield, MA and the Naismith Memorial Basketball Hall of Fame. The Hall proudly displays artifacts from when James Naismith introduced the sport to his YMCA class in 1891 (!) in addition to interactive exhibits, skills challenges and decades of basketball history.  

Building and Preserving Your Museum-Worthy Collection 

Aside from having amazing collections and rare artifacts, museums tell stories—the stories of their sport, their legends, and the fans that make it all worthwhile. We get a glimpse into the greats, an understanding of their firsts, and maybe even come away with a newfound appreciation for the past times we love.  

Museums preserve and safeguard artifacts for the next generation. But these artifacts, like the everyday objects we all collect and accumulate, cannot talk. There is no way to know by looking at an object that it was a game winning ball, or a record setting car. Absent the context, the details, and yes, even the story, legend, and lore, all artifacts are just that, artifacts, aka ‘stuff.’  

There is no way to know by looking at an object that it was a game winning ball, or a record setting car.

So how do you build, preserve, and share your collection so that, just like the museums, the story, history, and memories live on? Since we’re Artifcts, we’re a little biased, and our first response is going to be “Artifct that!” whatever ‘that’ may be. It takes time and effort to tell the story behind your collection (whether it be sports memorabilia or art!) and add in the details, the who, what, when, where, and why that will one day (if not today) matter. We made it easy and enjoyable.

We’ve compiled tips below to help you get started. (Go deeper with How to Artifct That Collection.)  

      • Start with the basic facts. What is it, and how did it come into your possession? Does the item have any financial value? If in doubt, request a free valuation from our partners at Heritage Auctions.
      • Next, get nostalgic. Think about your collection this way: If someone were to inherit your collection, are any pieces of particular value to you? Why? 
      • Include photos and videos to augment the description/story. Add audio recordings if you want your family to hear the story the way that you only you can tell it, complete with fun facts. 
      • Now try looking at your collection and natural groupings within it. For example, photos, trading cards, and gear may be three groupings. Start and complete Artifcting for one group before moving on to the next. 
      • Overwhelmed? Start by taking a video of your collection to ensure you have a record of it. You can then dedicate a certain amount of time per day, week, or month to capture details with individual Artifcts for each piece. 

No matter how big or small your collection is, no matter if it is sports ‘stuff,’ or other ‘stuff’ entirely, take a moment to capture at least one piece, one story, one memory. Your family (and maybe even one day a museum!) will thank you.

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© 2024 Artifcts, Inc. All Rights Reserved.

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What to Do with All That Sports 'Stuff'

Reading time: 3 minutes 

Fall is nearing, and depending on where you live the air might already feel crisper, the leaves may be starting to change color, and pumpkin spice has undoubtedly infiltrated your daily routine. Fall also brings many back to school and back to sports, not to mention the the start of the NFL season and the MLB World Series.  

Our co-founder Heather’s youngest went back to school last week and in seven short days has started training with her cross-country team, preparing for the start of her Interscholastic Equestrian Association show jumping season, and tapering her long runs ahead of her first half-marathon. Heather’s first thoughts? Where is all that STUFF that goes with it going to go? 

You know what she’s dealing with, no doubt. Probably some ribbons and medals along with event t-shirts, pennants, school spirit wear, and more. The fall sports season kicks off the fall ‘stuff’ season, or at least it seems that way in our founders’ households. 

The fall sports season kicks off the fall ‘stuff’ season.

What to Do with All That Sport Stuff...

Sport ‘stuff’ falls into that tricky category of the ‘tough stuff’ in life. We probably all have it, and yet, what are we supposed to do with it? We save it for the memories, the stories, and the sentiments, but one day, hopefully many years from now, the next generation in our family is going to be staring at that sport stuff wondering, “What next?” Or, in some cases even, “What is this stuff?”  

 

We offer the tips below to help you come to grips with all that sports ‘stuff’ in a way that honors the history, stories, and memories, while also freeing up some much-needed space in your home.  

  • Overwhelmed with old sports equipment? Dedicate an hour a day sorting through what is what and determine what if anything is still usable and whether or not it will be used. Just because it is usable does not mean anyone will actually use it. Donate the usable equipment you no longer need and recycle the rest. Check with local schools and sports clubs. And always Artifct especially sentimental pieces (first cleats, winning baseball from the home opener, etc.) before donating them.  

Short checklist of sports items to preserve

 
 
CLICK THE IMAGE to download your copy of our Wild World of Sports checklist for help getting started. 
  • Buried in medals, ribbons, and medallions? Struggling to remember what they all were for? Take it box by box. Using our Artifcts app, photograph the most memorable or significant mementos and add the details—the who, what, when, where, and why—and share with family and friends. Enjoy reminiscing over those shared memories! 
  • Stressed by the tens of thousands of sports photos on your phone? You’re not alone! It’s easy to snap a photo of the winning goal, or a quick video of the game winning catch. But then life happens. We forget and those photos end up years back on our photo reels. Our tip? Dedicate 15 minutes every Sunday to going through those old sports photos and Artifct the ones that have a special story behind them, add video and audio too to make the photo come to life!  

You may also enjoy A Virtual Impossibility: Keeping Up with All of My Digital Photos -->  

 

A treasured family Artifct complete with video! Sorry, it's private. 

...And Is Any of It Valuable? 

 We’ve heard from our members over the years that sometimes they hold on to the sports ‘stuff’ in hopes of it being valuable one day. We read the headlines about record setting prices on the Babe Ruth "Called Shot” jersey to Muhammad Ali’s title winning belt and we think, “Mmm....maybe one day the [insert prized sports paraphernalia] will be worth that too.” 

Just look at what happened earlier this month when the LA Dodgers released a limited edition bobblehead of star player Shohei Ohtani and his dog Decoy. People were lined up for hours in hopes of scoring one of the bobbleheads, only to immediately turn around and sell them on Ebay. 

Screenshot of news headlines about Ohtani bobblehead sales

When in doubt, Artifct your sports ‘stuff’ and use our “What’s It Worth” feature. Our partners at Heritage Auctions will provide you with a free valuation (make sure you fill in all the details for accuracy!) to help you make an informed decision—keep or sell? And at what price?  

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© 2024 Artifcts, Inc. All Rights Reserved.

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Three Peas in a Pod: Sports, Stuff, & Stories

If you are a parent, a friend of a parent, neighbor of a parent, or contemplating parenthood, you've probably noticed that sports consume a vast amount of time & energy for parents and child athletes alike not to mention money and storage space for all that gear. And then, they get older, and the equipment larger and more expensive.  

We’ve found ways to cope and find the humor in this sporting reality. Surely you've seen bumper stickers like "swim taxi" or heard someone say, "I'll be working from my {barn} office," as Artifcts Co-founder Heather Nickerson often quips as she departs for her daughter's horse riding lessons. 

You may already be using Artifcts as your top ally in keeping track of the key moments, good luck tokens, awards, gear, and other memorabilia you can't (yet?) part with.  

broken baseball cleat without laces    child in hockey jersey and gear standing outside an indoor rink

Click the image to view the baseball cleat or hockey jersey.
 
 
The owners tell us neither of these has been given up (yet)!

Inside the World of Swimming 'Stuff'

Today we're focusing on that last bit, the hall of fame worthy gear, but not from a parent. We're pivoting to the sport of swimming and the Texas Swimming & Diving Hall of Fame.

Charles Logan spent the better part of 12 years as the Director of the Lee and Joe Jamail Texas Swimming Center at The University of Texas at Austin. And lucky for all who enjoy the phenomenal Olympic-level center, Logan has long had a passion for collecting swim memorabilia. Much of his collection now resides in frames, glass display cases, and special exhibits at the Texas Swimming & Diving Hall of Fame, with notable contributions from Texas athletes and their families. 

Picture of an old postcard with a caricature of a swimmer on the front

 
 
 
 
This Artifct is part of a private swim memorabilia collection. Click the image to view the Artifct.

To clarify, the stuff resides at the Hall of Fame; until very recently, the stories did not.

Those stories were locked in Charles' memories of a lifetime of collecting and chasing histories. That of course meant that when massive crowds visit the facility for NCAA competitions and championships, Olympic qualifying events, and regular long and short course seasons (not to mention hours and hours and hours of practice) the swim memorabilia left people to wonder, "What is this?” “Why is it here?" and “How does it all connect?” And for all those who never visit the Hall of Fame in person, it’s simply lost history. 

Joining forces with Artifcts, the 'stuff' now has stories and is ready and waiting to inform and entertain Hall of Fame visitors and maybe even inspire a whole new generation of swimmers. We invite you to a virtual tour of some of those exhibits on Artifcts! 

black swimsuit with white T on it  Vintage USA Olympic Swim Team Luggage, bag and suitcase    vintage swim patch collection on a swim jacket

 
 

And if you're visiting the Texas Swimming & Diving Hall of Fame, be on the look out for Aritfcts QR codes sprinkled throughout!  

Artifcts QR code on a swim mannequin

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Have a space in your life like the Texas Swimming & Diving Hall of Fame making you say, "Hmmm?" Contact us at Hello@Artifcts.com to discuss personal concierge options and non-profit and enterprise support. 

© 2022-2024 Artifcts, Inc. All Rights Reserved.

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