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Four Branches Bourbon: Sip to Remember

Artifcts
June 14, 2024

Reading time: 4 minutes 

For those of you who don’t know, our co-founders, Heather & Ellen, started their careers at the Central Intelligence Agency (CIA). They both served as briefers and frequently worked hand in hand with members of four branches of the US military – Army, Navy, Air Force, and Marine Corps.

Today, to celebrate National Bourbon Day, we’re honored to highlight the hard work of fellow friend, CIA colleague, and Air Force veteran, Mike Trott, co-founder of Four Branches Bourbon.

Heather sat down with Mike for an in-depth conversation on all things bourbon, stories, and the importance of taking a moment and remembering those that have come before us and those who have served alongside us.

Below is an excerpt from their conversation.

Heather: Part of the lore of Four Branches Bourbon is that you built the company in honor of one of our fallen heroes. Could you tell us a bit more about that? How did Four Branches Bourbon come to be?

Mike: You’re absolutely right. Four Branches Bourbon started with a phone call. One of my good friends, Rick Franco, a Marine Corps veteran, called me one day and said he had been thinking that he wanted to create a special barrel of bourbon in honor of his fallen close friend and colleague Greg Wright.

Rick and Greg went way back. They went to Virginia Military Institute (VMI) together, served in the Marine Corps together, and several years later Rick recruited Greg to serve in the CIA alongside him. On Greg’s first deployment overseas, he was the hero. He sacrificed his own life to save those of his team. Rick had the honor of repatriating his remains, and from that day forward, had wanted to do something to honor him and his family. Greg (along with our other CIA colleagues) is recognized with a star on the white Alabama marble Memorial Wall at CIA Headquarters, and is listed in the Book of Honor sitting beneath the stars.  

At the time we had no way of knowing how big Rick’s idea of a special barrel of bourbon would become.

We each carried with us stories of heroes. And my call with Rick got me thinking back to one of my assignments at the CIA: repatriating the remains of Mike Spann to his family and CIA colleagues. Mike was one of the first paramilitary officers sent into Afghanistan post-9/11. He was a true American hero and is known as the first American to die in combat after 9/11.

At that moment, I got what Rick wanted to do one-hundred percent and why he wanted to do it. We suddenly had a new mission -- let’s tell those stories and say those names so that no one ever forgets.

 

Co-Founders Mike Trott and Rick Franco bottling Four Branches Bourbon. 

Heather: That’s an incredible founding story, Mike, one with heart and mission. So you and Rick now had two of the four branches. How did you find your other two co-founders?

Mike: Well, once we had this idea in our minds, we couldn’t let it go. We quickly reached out to a couple friends, Harold, a Navy veteran and RJ, an Army veteran, and found we all had similar stories. We found ourselves sitting around a fire and telling the stories, saying the names, and it just clicked. This is it. We all wanted to do something to tell the stories and help others remember.

Bourbon is itself a reflective spirit. You sip. You reminisce, it slows you down, makes you reflect on the past. And it doesn’t always have to be bad memories – it could be the birth of a child, a wedding, promotion, those special moments.

Heather: Not to interrupt the reflecting (and seeing that we aren’t sipping a glass of bourbon, yet…), but I hear you’ve got a great story about traditions, weddings, and bourbon?

Mike: Yeah, that’s a good one. There’s a southern old wives’ tale that says if you want good weather on your wedding day, you’re supposed to bury a bottle of bourbon in your backyard, and then dig it up on the wedding day. Well, our good friend Dr. Rob Darling (a Navy veteran) did just that with a bottle of Four Branches Bourbon earlier this year. He dug it up a month ago or so on the morning of his daughter’s wedding and they had a perfect day. Just perfect.

Tradition, heritage, all woven into the American fabric of who we are, what we are. Bourbon is an American product. Fun fact: all whiskeys are bourbons, but not all bourbons are whiskeys. Bourbon can only be manufactured in America.

Heather: Who knew! Bourbon, memories, and good weather! I want to talk some more about those special bottles of Four Branches Bourbon you make for charity. I’ve seen firsthand how the intelligence and military communities have come together around the brand, and how you all have done some really neat things with those bottles to raise money for good.

Mike: It started with us donating a bottle or two of Four Branches Bourbon to a handful of fundraisers for veterans and their families. We signed the bottles, and were thinking, sure, hopefully they can get at auction what the bottle is worth, maybe a hundred dollars or so.

We were blown away by what happened next. At one event I was on stage, telling our story, and the next thing I know our bottles are being auctioned off for $20,000, $30,000... It was incredible. To date we’ve been able to raise nearly $300,000 for charities focused on serving veterans and Gold Star children and their families. Just incredible.

You realize right then and there, it’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. The need to reflect, to remember those we’ve lost, but also those who’ve lived and are living because of their sacrifices.

It’s not about the bourbon. It’s about the story. The mission. The fact that we’re on to something bigger than any of us. - Mike, founder, Four Branches Bourbon

We’ve gotten really creative over the past year with the bottles we offer for charity. We’ve included pieces of uniforms from our fallen heroes, challenge coins from missions, Harold even gave up his Trident badge for one of the bottles.

Heather: It hasn’t always been easy though. Alcohol, drinking, it can be really tough on returning service members and their families. Tell us a bit about your founder’s journey and the conversations you’ve had around the tough ‘stuff’ in the spirits industry.

Mike: As founders, we took a step back when we lost a mutual friend due to alcohol in the veteran community. We took a couple of months off; realized we couldn’t take alcohol out of the world, but could we change the narrative. That’s a BIG part of our tagline: Drink honorably. Sip to remember.

We want people to stop drinking to forget, and instead sip to remember.

We’ve done probably 4,000 tastings across the country and I’d say 60% start to cry when we say stop drinking to forget. Start sipping to remember. It’s really powerful when you think about it.

And I know that may seem like a strange thing for a founder of a bourbon company to say, but if we sell less so be it. We’re not changing the message. It’s a part of our story, part of our mission.

 

Four Branches Bourbon is on a mission to "Sip to Remember."

Heather: One last question Mike. Because we are Artifcts, we have to ask, do you have a favorite artifact from Four Branches Bourbon?

Mike: I have to say, our Master Class with Bourbon Hall of Fame Master Distiller, Steve Nally, who guided us as we created our unique four gain Founders Blend. You can click here to view the Artifct and read a bit about the story.

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You can learn more about Four Branches Bourbon, Mike Trott, and his fellow founders on their website. And if you’re lucky enough to be in one of the 32 states they currently ship direct to, or live in KY, TN, FL, AZ, WDC, MD and VA, you can also pick up a bottle of this incredible bourbon with a story and join Mike, Rick, Harold, and RJ as they #SiptoRemember.

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Want to hear more of the story? You can watch an interview of Mike and Rick on Fox & Friends

© 2024 Artifcts, Inc. All Rights Reserved.

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Preserving and Sharing Your (Sports) Collection

Reading time: 4 minutes 

Do Fall weekends find you cheering on your home team? Whether it’s football, baseball, swimming, or soccer, chances are you’ll catch a game or two either in person or with the 21.4 million viewers who tune in to watch their favorite Sunday night matchups.  

Fall may also find you longing for adventure, whether it’s a short drive across town or across state lines or a flight across the country. It’s a great time to travel before the holiday rush, and an even better time to take in some of our country’s museum-worthy sports collections.  

To inspire your trips, we’ve compiled the list below highlighting some of the best sporting collections our country has to offer. And in case you find yourself staring at your own sports collection, and you're not sure how to keep track of and share it with others, we've prepared tips about how to Artifct those collections, even if they are not destined for a museum.  

Roadtrip Worthy Sporting Destinations

The National Baseball Hall of Fame in Cooperstown, NY is one of the most-visited sports museums in the US. The Museum boasts over 40,000 artifacts, including a baseball thrown by Cy Young in the first modern World Series.  

A close second is the NASCAR Hall of Fame in Charlotte, North Carolina. One of the key features of the Museum is a banked speedway modeled after Talladega Superspeedway, featuring 18 cars and a salute to 46 tracks!  

Want to view artifacts AND try your hand at your favorite sport? The International Tennis Hall of Fame and Museum in Newport, RI is adjacent to 13 grass courts open for public play. When not serving up a winning shot, you can watch video highlights from some of the greatest matches in history and learn about Hall of Famers Billie Jean King and Pete Sampras.  

A short drive from Newport, RI will take you to Springfield, MA and the Naismith Memorial Basketball Hall of Fame. The Hall proudly displays artifacts from when James Naismith introduced the sport to his YMCA class in 1891 (!) in addition to interactive exhibits, skills challenges and decades of basketball history.  

Building and Preserving Your Museum-Worthy Collection 

Aside from having amazing collections and rare artifacts, museums tell stories—the stories of their sport, their legends, and the fans that make it all worthwhile. We get a glimpse into the greats, an understanding of their firsts, and maybe even come away with a newfound appreciation for the past times we love.  

Museums preserve and safeguard artifacts for the next generation. But these artifacts, like the everyday objects we all collect and accumulate, cannot talk. There is no way to know by looking at an object that it was a game winning ball, or a record setting car. Absent the context, the details, and yes, even the story, legend, and lore, all artifacts are just that, artifacts, aka ‘stuff.’  

There is no way to know by looking at an object that it was a game winning ball, or a record setting car.

So how do you build, preserve, and share your collection so that, just like the museums, the story, history, and memories live on? Since we’re Artifcts, we’re a little biased, and our first response is going to be “Artifct that!” whatever ‘that’ may be. It takes time and effort to tell the story behind your collection (whether it be sports memorabilia or art!) and add in the details, the who, what, when, where, and why that will one day (if not today) matter. We made it easy and enjoyable.

We’ve compiled tips below to help you get started. (Go deeper with How to Artifct That Collection.)  

      • Start with the basic facts. What is it, and how did it come into your possession? Does the item have any financial value? If in doubt, request a free valuation from our partners at Heritage Auctions.
      • Next, get nostalgic. Think about your collection this way: If someone were to inherit your collection, are any pieces of particular value to you? Why? 
      • Include photos and videos to augment the description/story. Add audio recordings if you want your family to hear the story the way that you only you can tell it, complete with fun facts. 
      • Now try looking at your collection and natural groupings within it. For example, photos, trading cards, and gear may be three groupings. Start and complete Artifcting for one group before moving on to the next. 
      • Overwhelmed? Start by taking a video of your collection to ensure you have a record of it. You can then dedicate a certain amount of time per day, week, or month to capture details with individual Artifcts for each piece. 

No matter how big or small your collection is, no matter if it is sports ‘stuff,’ or other ‘stuff’ entirely, take a moment to capture at least one piece, one story, one memory. Your family (and maybe even one day a museum!) will thank you.

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© 2024 Artifcts, Inc. All Rights Reserved.

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What to Do with All That Sports 'Stuff'

Reading time: 3 minutes 

Fall is nearing, and depending on where you live the air might already feel crisper, the leaves may be starting to change color, and pumpkin spice has undoubtedly infiltrated your daily routine. Fall also brings many back to school and back to sports, not to mention the the start of the NFL season and the MLB World Series.  

Our co-founder Heather’s youngest went back to school last week and in seven short days has started training with her cross-country team, preparing for the start of her Interscholastic Equestrian Association show jumping season, and tapering her long runs ahead of her first half-marathon. Heather’s first thoughts? Where is all that STUFF that goes with it going to go? 

You know what she’s dealing with, no doubt. Probably some ribbons and medals along with event t-shirts, pennants, school spirit wear, and more. The fall sports season kicks off the fall ‘stuff’ season, or at least it seems that way in our founders’ households. 

The fall sports season kicks off the fall ‘stuff’ season.

What to Do with All That Sport Stuff...

Sport ‘stuff’ falls into that tricky category of the ‘tough stuff’ in life. We probably all have it, and yet, what are we supposed to do with it? We save it for the memories, the stories, and the sentiments, but one day, hopefully many years from now, the next generation in our family is going to be staring at that sport stuff wondering, “What next?” Or, in some cases even, “What is this stuff?”  

 

We offer the tips below to help you come to grips with all that sports ‘stuff’ in a way that honors the history, stories, and memories, while also freeing up some much-needed space in your home.  

  • Overwhelmed with old sports equipment? Dedicate an hour a day sorting through what is what and determine what if anything is still usable and whether or not it will be used. Just because it is usable does not mean anyone will actually use it. Donate the usable equipment you no longer need and recycle the rest. Check with local schools and sports clubs. And always Artifct especially sentimental pieces (first cleats, winning baseball from the home opener, etc.) before donating them.  

Short checklist of sports items to preserve

 
 
CLICK THE IMAGE to download your copy of our Wild World of Sports checklist for help getting started. 
  • Buried in medals, ribbons, and medallions? Struggling to remember what they all were for? Take it box by box. Using our Artifcts app, photograph the most memorable or significant mementos and add the details—the who, what, when, where, and why—and share with family and friends. Enjoy reminiscing over those shared memories! 
  • Stressed by the tens of thousands of sports photos on your phone? You’re not alone! It’s easy to snap a photo of the winning goal, or a quick video of the game winning catch. But then life happens. We forget and those photos end up years back on our photo reels. Our tip? Dedicate 15 minutes every Sunday to going through those old sports photos and Artifct the ones that have a special story behind them, add video and audio too to make the photo come to life!  

You may also enjoy A Virtual Impossibility: Keeping Up with All of My Digital Photos -->  

 

A treasured family Artifct complete with video! Sorry, it's private. 

...And Is Any of It Valuable? 

 We’ve heard from our members over the years that sometimes they hold on to the sports ‘stuff’ in hopes of it being valuable one day. We read the headlines about record setting prices on the Babe Ruth "Called Shot” jersey to Muhammad Ali’s title winning belt and we think, “Mmm....maybe one day the [insert prized sports paraphernalia] will be worth that too.” 

Just look at what happened earlier this month when the LA Dodgers released a limited edition bobblehead of star player Shohei Ohtani and his dog Decoy. People were lined up for hours in hopes of scoring one of the bobbleheads, only to immediately turn around and sell them on Ebay. 

Screenshot of news headlines about Ohtani bobblehead sales

When in doubt, Artifct your sports ‘stuff’ and use our “What’s It Worth” feature. Our partners at Heritage Auctions will provide you with a free valuation (make sure you fill in all the details for accuracy!) to help you make an informed decision—keep or sell? And at what price?  

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© 2024 Artifcts, Inc. All Rights Reserved.

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Three Peas in a Pod: Sports, Stuff, & Stories

If you are a parent, a friend of a parent, neighbor of a parent, or contemplating parenthood, you've probably noticed that sports consume a vast amount of time & energy for parents and child athletes alike not to mention money and storage space for all that gear. And then, they get older, and the equipment larger and more expensive.  

We’ve found ways to cope and find the humor in this sporting reality. Surely you've seen bumper stickers like "swim taxi" or heard someone say, "I'll be working from my {barn} office," as Artifcts Co-founder Heather Nickerson often quips as she departs for her daughter's horse riding lessons. 

You may already be using Artifcts as your top ally in keeping track of the key moments, good luck tokens, awards, gear, and other memorabilia you can't (yet?) part with.  

broken baseball cleat without laces    child in hockey jersey and gear standing outside an indoor rink

Click the image to view the baseball cleat or hockey jersey.
 
 
The owners tell us neither of these has been given up (yet)!

Inside the World of Swimming 'Stuff'

Today we're focusing on that last bit, the hall of fame worthy gear, but not from a parent. We're pivoting to the sport of swimming and the Texas Swimming & Diving Hall of Fame.

Charles Logan spent the better part of 12 years as the Director of the Lee and Joe Jamail Texas Swimming Center at The University of Texas at Austin. And lucky for all who enjoy the phenomenal Olympic-level center, Logan has long had a passion for collecting swim memorabilia. Much of his collection now resides in frames, glass display cases, and special exhibits at the Texas Swimming & Diving Hall of Fame, with notable contributions from Texas athletes and their families. 

Picture of an old postcard with a caricature of a swimmer on the front

 
 
 
 
This Artifct is part of a private swim memorabilia collection. Click the image to view the Artifct.

To clarify, the stuff resides at the Hall of Fame; until very recently, the stories did not.

Those stories were locked in Charles' memories of a lifetime of collecting and chasing histories. That of course meant that when massive crowds visit the facility for NCAA competitions and championships, Olympic qualifying events, and regular long and short course seasons (not to mention hours and hours and hours of practice) the swim memorabilia left people to wonder, "What is this?” “Why is it here?" and “How does it all connect?” And for all those who never visit the Hall of Fame in person, it’s simply lost history. 

Joining forces with Artifcts, the 'stuff' now has stories and is ready and waiting to inform and entertain Hall of Fame visitors and maybe even inspire a whole new generation of swimmers. We invite you to a virtual tour of some of those exhibits on Artifcts! 

black swimsuit with white T on it  Vintage USA Olympic Swim Team Luggage, bag and suitcase    vintage swim patch collection on a swim jacket

 
 

And if you're visiting the Texas Swimming & Diving Hall of Fame, be on the look out for Aritfcts QR codes sprinkled throughout!  

Artifcts QR code on a swim mannequin

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Have a space in your life like the Texas Swimming & Diving Hall of Fame making you say, "Hmmm?" Contact us at Hello@Artifcts.com to discuss personal concierge options and non-profit and enterprise support. 

© 2022-2024 Artifcts, Inc. All Rights Reserved.

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