Give the gift small icon
HELLO!
Give the gift big icon
Give the gift
of Artifcts

The perfect gift for the person
in your life who has everything.

Give a gift Close

Former CIA Officer Tackles Genealogical Puzzles and Dead-Ends

Heather Nickerson, Artifcts
April 20, 2022

Since founding the company, Ellen and I have had the pleasure of meeting and working with some extraordinary individuals—artists, creators, storytellers, fashion designers, and even map makers! That said, it’s not often we meet a fellow CIA analyst turned entrepreneur. 

Ellen and I met Lisa Maddox, Founder of Family History Intelligence (FHI) early on in our journey with Artifcts, and saw an immediate fit between Artifcts and FHI. We couldn’t help but think about all that family “stuff” as we listened to Lisa talk about the families she has worked with and the histories she has helped them uncover from decades—and sometimes even centuries—ago. 

Sure enough, families, “stuff,” and histories go hand in hand. Whether it is a collection of old letters from the turn of the century or long forgotten Civil War artifacts. Those objects all represent lives lived, histories told, and the very essence of what it is to be us, to be alive. 

I sat down with Lisa for a casual conversation last month and wanted to share with you more about what makes FHI unique as it helps families preserve their legacy.  

Heather Nickerson: What led you to make the leap from CIA analyst to entrepreneur? 

Lisa Maddox: I worked at the CIA because of its mission and the powerful, impactful contributions of that work. After a successful career there, I wanted to be my own boss, determine my own career path, apply those hard-earned skills, and continue to work on issues of value. Starting my own family history business encompassed all those desires. One additional influential factor was my mother’s Alzheimer’s diagnosis. The prospect of watching my mother lose her memories impressed upon me the importance of family and our histories.  

Nickerson: How have your analyst skills come into play with family history? 

Maddox: As an intelligence officer, I often analyzed issues with information gaps and misleading data. I applied rigorous analytical techniques to overcome information gaps and understand the context and environment surrounding the subject matter. When I lacked sufficient data, I came up with innovative ways to study the issue and collect additional information. This analysis and collection approach has enabled me to tackle genealogical puzzles and dead-ends. I go beyond what a traditional genealogist would do. My work in terrorism targeting also had direct application to finding and mapping out client’s ancestors. Finally, my attention to good versus bad sources has provided a natural advantage in my genealogy research.  

I go beyond what a traditional genealogist would do.

Nickerson: Respecting your client's privacy of course, could you share with us some favorite stories of things you've discovered in your research? 

Maddox: One of my favorite projects involved discovering information about my client's father’s arrest and brief placement in a Japanese internment camp after the Pearl Harbor attack. The research spanned numerous National Archives’ holdings, prompted me to ask friends throughout the country for help, and thankfully ended up uncovering the FBI case file!

Another memorable project included the discovery of a client’s ancestors in Hungary. We thought that we had hit a brick wall, because Hungarian records are not easily accessible and language barriers presented significant challenges. This was an important moment for my business, because I didn’t accept those limitations and found a way to proceed. Employing my intelligence officer skills, I established Hungary-based contacts and facilitated on-the-ground research, which uncovered data about several more generations for this client. It was amazing!   

Nickerson: What is most challenging about your work? 

Maddox: I have found marketing to be the most challenging aspect of running my own business. After a 15-year career where I sought to draw attention away from my job and work, I have struggled to feel comfortable talking about my work and selling my services. 

Nickerson: What do you wish people knew or better understood about genealogical research? 

Maddox: I wish people understood the limitations in discovering information about more recent ancestors and family members. Clients often ask for details about their parents or even grandparents, not understanding that privacy restrictions hinder availability of information; for example, 1950 census data just became publicly available. 

Nickerson: In your experience, what is the primary motivation for someone to contact you for help with their family history research? 

Maddox: There are two driving reasons most clients contact me. One, the client seeks to discover and then preserve the family legacy for generations to come. They want the family to ask questions and discuss their heritage before it’s too late and the elder generation’s input can no longer be accessed. Two, the client wants to give the ultimate sentimental gift to their loved one (spouse, parent, or grandparent). It’s the gift of knowledge and understanding your history.  

It’s the gift of knowledge and understanding your history

Nickerson: You know all about Artifcts. How do you think Artifcts could help you in your work with your clients? 

Maddox: Artifcts' approach to understanding and preserving the stories associated with sentimental objects and possessions is an interrelated service that could naturally be woven into FHI ancestor narratives. I’ve written stories about ancestors who fought in battles and then discovered that the client’s family still possesses that old weapon, uniform, or keepsake from a battle. Embedding an Artifct would enhance the story and our understanding of our ancestors and their experiences.   

< End of interview >

We know that when it comes to our personal lives and histories “someday” often turns into never or maybe simply too late. We hope you will think about those pieces of you that should be Artifcted and archived to pass to friends and family and future generations before it’s too late. Take it one object at a time. If you get stuck, see if some of our partners and membership organizations can help you!

Interested in uncovering the origins of your family history? You can reach out to Lisa at Family History Intelligence to start the conversation. 

Photos are provided by Family History Intelligence and designed by The Scout Guide in Alexandria, VA.

© 2022 Artifcts, Inc. All Rights Reserved.

Share With Friends
2 likes
What's New at Artifcts
Preserving and Sharing Your (Sports) Collection

Reading time: 4 minutes 

Do Fall weekends find you cheering on your home team? Whether it’s football, baseball, swimming, or soccer, chances are you’ll catch a game or two either in person or with the 21.4 million viewers who tune in to watch their favorite Sunday night matchups.  

Fall may also find you longing for adventure, whether it’s a short drive across town or across state lines or a flight across the country. It’s a great time to travel before the holiday rush, and an even better time to take in some of our country’s museum-worthy sports collections.  

To inspire your trips, we’ve compiled the list below highlighting some of the best sporting collections our country has to offer. And in case you find yourself staring at your own sports collection, and you're not sure how to keep track of and share it with others, we've prepared tips about how to Artifct those collections, even if they are not destined for a museum.  

Roadtrip Worthy Sporting Destinations

The National Baseball Hall of Fame in Cooperstown, NY is one of the most-visited sports museums in the US. The Museum boasts over 40,000 artifacts, including a baseball thrown by Cy Young in the first modern World Series.  

A close second is the NASCAR Hall of Fame in Charlotte, North Carolina. One of the key features of the Museum is a banked speedway modeled after Talladega Superspeedway, featuring 18 cars and a salute to 46 tracks!  

Want to view artifacts AND try your hand at your favorite sport? The International Tennis Hall of Fame and Museum in Newport, RI is adjacent to 13 grass courts open for public play. When not serving up a winning shot, you can watch video highlights from some of the greatest matches in history and learn about Hall of Famers Billie Jean King and Pete Sampras.  

A short drive from Newport, RI will take you to Springfield, MA and the Naismith Memorial Basketball Hall of Fame. The Hall proudly displays artifacts from when James Naismith introduced the sport to his YMCA class in 1891 (!) in addition to interactive exhibits, skills challenges and decades of basketball history.  

Building and Preserving Your Museum-Worthy Collection 

Aside from having amazing collections and rare artifacts, museums tell stories—the stories of their sport, their legends, and the fans that make it all worthwhile. We get a glimpse into the greats, an understanding of their firsts, and maybe even come away with a newfound appreciation for the past times we love.  

Museums preserve and safeguard artifacts for the next generation. But these artifacts, like the everyday objects we all collect and accumulate, cannot talk. There is no way to know by looking at an object that it was a game winning ball, or a record setting car. Absent the context, the details, and yes, even the story, legend, and lore, all artifacts are just that, artifacts, aka ‘stuff.’  

There is no way to know by looking at an object that it was a game winning ball, or a record setting car.

So how do you build, preserve, and share your collection so that, just like the museums, the story, history, and memories live on? Since we’re Artifcts, we’re a little biased, and our first response is going to be “Artifct that!” whatever ‘that’ may be. It takes time and effort to tell the story behind your collection (whether it be sports memorabilia or art!) and add in the details, the who, what, when, where, and why that will one day (if not today) matter. We made it easy and enjoyable.

We’ve compiled tips below to help you get started. (Go deeper with How to Artifct That Collection.)  

      • Start with the basic facts. What is it, and how did it come into your possession? Does the item have any financial value? If in doubt, request a free valuation from our partners at Heritage Auctions.
      • Next, get nostalgic. Think about your collection this way: If someone were to inherit your collection, are any pieces of particular value to you? Why? 
      • Include photos and videos to augment the description/story. Add audio recordings if you want your family to hear the story the way that you only you can tell it, complete with fun facts. 
      • Now try looking at your collection and natural groupings within it. For example, photos, trading cards, and gear may be three groupings. Start and complete Artifcting for one group before moving on to the next. 
      • Overwhelmed? Start by taking a video of your collection to ensure you have a record of it. You can then dedicate a certain amount of time per day, week, or month to capture details with individual Artifcts for each piece. 

No matter how big or small your collection is, no matter if it is sports ‘stuff,’ or other ‘stuff’ entirely, take a moment to capture at least one piece, one story, one memory. Your family (and maybe even one day a museum!) will thank you.

###

© 2024 Artifcts, Inc. All Rights Reserved.

Read more
What to Do with All That Sports 'Stuff'

Reading time: 3 minutes 

Fall is nearing, and depending on where you live the air might already feel crisper, the leaves may be starting to change color, and pumpkin spice has undoubtedly infiltrated your daily routine. Fall also brings many back to school and back to sports, not to mention the the start of the NFL season and the MLB World Series.  

Our co-founder Heather’s youngest went back to school last week and in seven short days has started training with her cross-country team, preparing for the start of her Interscholastic Equestrian Association show jumping season, and tapering her long runs ahead of her first half-marathon. Heather’s first thoughts? Where is all that STUFF that goes with it going to go? 

You know what she’s dealing with, no doubt. Probably some ribbons and medals along with event t-shirts, pennants, school spirit wear, and more. The fall sports season kicks off the fall ‘stuff’ season, or at least it seems that way in our founders’ households. 

The fall sports season kicks off the fall ‘stuff’ season.

What to Do with All That Sport Stuff...

Sport ‘stuff’ falls into that tricky category of the ‘tough stuff’ in life. We probably all have it, and yet, what are we supposed to do with it? We save it for the memories, the stories, and the sentiments, but one day, hopefully many years from now, the next generation in our family is going to be staring at that sport stuff wondering, “What next?” Or, in some cases even, “What is this stuff?”  

 

We offer the tips below to help you come to grips with all that sports ‘stuff’ in a way that honors the history, stories, and memories, while also freeing up some much-needed space in your home.  

  • Overwhelmed with old sports equipment? Dedicate an hour a day sorting through what is what and determine what if anything is still usable and whether or not it will be used. Just because it is usable does not mean anyone will actually use it. Donate the usable equipment you no longer need and recycle the rest. Check with local schools and sports clubs. And always Artifct especially sentimental pieces (first cleats, winning baseball from the home opener, etc.) before donating them.  

Short checklist of sports items to preserve

 
 
CLICK THE IMAGE to download your copy of our Wild World of Sports checklist for help getting started. 
  • Buried in medals, ribbons, and medallions? Struggling to remember what they all were for? Take it box by box. Using our Artifcts app, photograph the most memorable or significant mementos and add the details—the who, what, when, where, and why—and share with family and friends. Enjoy reminiscing over those shared memories! 
  • Stressed by the tens of thousands of sports photos on your phone? You’re not alone! It’s easy to snap a photo of the winning goal, or a quick video of the game winning catch. But then life happens. We forget and those photos end up years back on our photo reels. Our tip? Dedicate 15 minutes every Sunday to going through those old sports photos and Artifct the ones that have a special story behind them, add video and audio too to make the photo come to life!  

You may also enjoy A Virtual Impossibility: Keeping Up with All of My Digital Photos -->  

 

A treasured family Artifct complete with video! Sorry, it's private. 

...And Is Any of It Valuable? 

 We’ve heard from our members over the years that sometimes they hold on to the sports ‘stuff’ in hopes of it being valuable one day. We read the headlines about record setting prices on the Babe Ruth "Called Shot” jersey to Muhammad Ali’s title winning belt and we think, “Mmm....maybe one day the [insert prized sports paraphernalia] will be worth that too.” 

Just look at what happened earlier this month when the LA Dodgers released a limited edition bobblehead of star player Shohei Ohtani and his dog Decoy. People were lined up for hours in hopes of scoring one of the bobbleheads, only to immediately turn around and sell them on Ebay. 

Screenshot of news headlines about Ohtani bobblehead sales

When in doubt, Artifct your sports ‘stuff’ and use our “What’s It Worth” feature. Our partners at Heritage Auctions will provide you with a free valuation (make sure you fill in all the details for accuracy!) to help you make an informed decision—keep or sell? And at what price?  

###

© 2024 Artifcts, Inc. All Rights Reserved.

Read more
Three Peas in a Pod: Sports, Stuff, & Stories

If you are a parent, a friend of a parent, neighbor of a parent, or contemplating parenthood, you've probably noticed that sports consume a vast amount of time & energy for parents and child athletes alike not to mention money and storage space for all that gear. And then, they get older, and the equipment larger and more expensive.  

We’ve found ways to cope and find the humor in this sporting reality. Surely you've seen bumper stickers like "swim taxi" or heard someone say, "I'll be working from my {barn} office," as Artifcts Co-founder Heather Nickerson often quips as she departs for her daughter's horse riding lessons. 

You may already be using Artifcts as your top ally in keeping track of the key moments, good luck tokens, awards, gear, and other memorabilia you can't (yet?) part with.  

broken baseball cleat without laces    child in hockey jersey and gear standing outside an indoor rink

Click the image to view the baseball cleat or hockey jersey.
 
 
The owners tell us neither of these has been given up (yet)!

Inside the World of Swimming 'Stuff'

Today we're focusing on that last bit, the hall of fame worthy gear, but not from a parent. We're pivoting to the sport of swimming and the Texas Swimming & Diving Hall of Fame.

Charles Logan spent the better part of 12 years as the Director of the Lee and Joe Jamail Texas Swimming Center at The University of Texas at Austin. And lucky for all who enjoy the phenomenal Olympic-level center, Logan has long had a passion for collecting swim memorabilia. Much of his collection now resides in frames, glass display cases, and special exhibits at the Texas Swimming & Diving Hall of Fame, with notable contributions from Texas athletes and their families. 

Picture of an old postcard with a caricature of a swimmer on the front

 
 
 
 
This Artifct is part of a private swim memorabilia collection. Click the image to view the Artifct.

To clarify, the stuff resides at the Hall of Fame; until very recently, the stories did not.

Those stories were locked in Charles' memories of a lifetime of collecting and chasing histories. That of course meant that when massive crowds visit the facility for NCAA competitions and championships, Olympic qualifying events, and regular long and short course seasons (not to mention hours and hours and hours of practice) the swim memorabilia left people to wonder, "What is this?” “Why is it here?" and “How does it all connect?” And for all those who never visit the Hall of Fame in person, it’s simply lost history. 

Joining forces with Artifcts, the 'stuff' now has stories and is ready and waiting to inform and entertain Hall of Fame visitors and maybe even inspire a whole new generation of swimmers. We invite you to a virtual tour of some of those exhibits on Artifcts! 

black swimsuit with white T on it  Vintage USA Olympic Swim Team Luggage, bag and suitcase    vintage swim patch collection on a swim jacket

 
 

And if you're visiting the Texas Swimming & Diving Hall of Fame, be on the look out for Aritfcts QR codes sprinkled throughout!  

Artifcts QR code on a swim mannequin

### 

Have a space in your life like the Texas Swimming & Diving Hall of Fame making you say, "Hmmm?" Contact us at Hello@Artifcts.com to discuss personal concierge options and non-profit and enterprise support. 

© 2022-2024 Artifcts, Inc. All Rights Reserved.

Read more
Your privacy

This website uses only essential cookies to provide reliable and secure services, streamline your experience, allow you to share content from this website on social media, and to analyze how our Site is used. Learn more about these cookies and cookie settings.

Accept & Continue
Oops! This Web Browser Version is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Close
Image for unsupported banner Oops! This Web Browser is Unsupported

You received this warning because you are using an unsupported browser. Some features of Artifcts will not be available or will be displayed improperly until you update to the latest version or change browsers.

Unsupported banner close icon Close